Why should businesses need Using Text Messages to Communicate with Employees? Barack Obama announced his VP pick, Joe Biden, to nearly 3 million Americans via text messaging. With 280 million+ Americans using a mobile phone, it’s safe to say he knew the reach and the power of the medium.
Here are the articles to explain, Why should businesses need Using Text Messages to Communicate with Employees for Lead Generation?
So why shouldn’t your business also tap into the power of text messaging? Your sales and marketing departments could reach a sizeable market using the power of text messaging. However, this would require strong sales team collaboration with the marketing team.
Advantages of SMS outreach
There are two huge advantages of using text messages for sales and marketing messages:
Real-time engagement;
This form of communication has a high guarantee of high real-time engagement and direct access to your audience. Also, Reports say that 90% of text messages are read within three seconds of being received. Text messages have a 98% open rate, compare that to “high” email open rates of around 25 – 30%, depending on your industry.
High Conversion;
Reports find that those who receive marketing and sales text messages are also likely to convert. 29% of those who received the SMS responded to the message. On top of that, 47% of this group made a purchase. This is a 14% conversion rate!
But this doesn’t mean you should immediately start blasting your entire prospect and customer database with the same blanket promotions in hopes of closing a deal. Also, This scattershot approach will drive potential business away. Moreover, text messages can also also be used addition to manage sales deals, and management software.
Three Tips for Effective SMS Outreach
If you want your text campaigns to succeed, you’ve got to get personal.
1 – Send personalized promos;
A report from Accenture found that 75% of consumers are more likely to buy from retailers that recognize them as individuals. And this can extend to your SMS outreach efforts.
The second point is you need to segment your contacts! Make sure your promos are targeted to segments of your list. So for instance, if you are selling dog food, it’s wise to segment your list and also send your SMS promo to those who have indicated they own a dog.
2 – Respond quickly;
If you want to generate smokin’ hot leads, you should respond blazing fast to any responses to your text message outreach campaigns, because studies show 1/3 – 1/2 of sales go to the first responder. Responding quickly also builds up trust and the faster your leads get answers to their questions about your promo and product, the more likely they will convert to a sale
3 – Get Ready to Change the Channel;
Maybe your initial contact is an SMS promo, but your lead is more comfortable chatting to your sales or customer care team through another channel.
Be flexible enough about this to switch to a channel that the customer feels most comfortable in. We all know this goes hand in hand with the principles of omnichannel marketing.
One thing to keep in mind is that your database has to consent to receive text messages from you with a hard opt-in. That way you are operating your campaigns well within the bounds of strict data laws like GDPR.
