Tag: SWOT

Macy’s Shopping Center Mall: How to be Know
The Macy’s Shopping Center Mall is a popular shopping destination that offers a wide range of retail stores, restaurants, and entertainment options. It provides a convenient and enjoyable shopping experience for visitors. With a variety of shops selling fashion, electronics, home goods, and more. The mall also features dining options, including restaurants and food courts, where visitors can enjoy a variety of cuisines. In addition, the Macy’s Shopping Center Mall often hosts events and promotions. Making it a vibrant hub for shopping and entertainment.

Understanding Macy’s Shopping Center Mall location, history, shop features, and SWOT Analysis

Macy’s Department Store is located in various locations across the United States. Some of the prominent Macy’s stores can be found in popular cities like New York, Los Angeles, Chicago, San Francisco, and Miami. To find the nearest Macy’s Department Store to your location. Also, you can visit the official Macy’s website or use online store locators. They provide detailed information on store locations, hours of operation, and directions to help you plan your visit.

Where is Macy’s in the mall at bay plaza?

Macy’s at Bay Plaza Mall is located in the Bronx, New York. The exact address of the mall is 200 Baychester Avenue, Bronx, NY 10475. Macy’s is one of the anchor stores of the Bay Plaza Mall, occupying a prominent space within the shopping center.

Macy’s Shopping Center Mall location, history, shop features, and SWOT Analysis

History: Macy’s Shopping Center Mall

Macy’s Shopping Center Mall has a rich history that spans several decades. This popular retail destination has undergone various transformations and has played a significant role in shaping the shopping experience for countless visitors.

The origins of Macy’s Shopping Center Mall can be traced back to its establishment in the mid-20th century. Originally, it was a small shopping center designed to cater to the growing consumer needs of the local community. Over time, the mall expanded and evolved into a prominent retail hub.

Throughout its history, Macy’s Shopping Center Mall has witnessed numerous renovations and updates, adapting to changing trends and customer preferences. The mall’s design has been carefully curated to create a welcoming and convenient environment for shoppers. It features a diverse range of stores, boutiques, and restaurants. Also, offers a wide array of products and services to cater to the varied tastes and interests of its visitors.

Macy’s, a renowned department store, has been an anchor tenant of the mall since its early days. Its presence has been instrumental in attracting shoppers and contributing to the mall’s popularity. Macy’s offers a broad selection of merchandise, including clothing, accessories, home goods, and more, making it a go-to destination for shoppers seeking quality and style.

Over the years

Macy’s Shopping Center Mall has remained committed to providing an enjoyable shopping experience. It has embraced technological advancements to enhance convenience, such as implementing digital innovations like online shopping and interactive displays. The mall has also hosted numerous community events, seasonal promotions, and special sales, fostering a sense of community and excitement among its visitors.

As one of the most prominent shopping centers in the region, Macy’s Shopping Center Mall continues to evolve and adapt to meet the ever-changing needs of its customers. It has become a destination not only for shopping but also for entertainment, dining, and socializing. Its enduring legacy and commitment to customer satisfaction have solidified its position as a beloved institution in the community.

Macy’s Shopping Center Mall has a storied history that spans several decades. From its humble beginnings as a small shopping center, it has grown into a vibrant and thriving retail hub, also offering a diverse range of stores and services. With Macy’s as its anchor tenant, the mall has become a beloved destination for shoppers, combining convenience, quality, and a sense of community.

How do we shop at Macy’s? Methods and Features

At Macy’s, there are several ways to shop and enjoy the wide range of products and services they offer. Here are some methods you can use to shop at Macy’s:

In-Store Shopping:

You can visit your nearest Macy’s Department Store and browse through their extensive selection of merchandise. From clothing, accessories, and beauty products to home goods and electronics, Macy’s offers a diverse range of products to cater to different needs and tastes. In-store shopping allows you to physically see and try on items before making a purchase.

Online Shopping:

Macy’s also has an online store that provides a convenient way to shop from the comfort of your home. Visit the official Macy’s website and explore their virtual catalog. You can search for specific items, browse through different categories, and read customer reviews to make informed decisions. Online shopping at Macy’s gives you the option to have your purchases delivered to your doorstep.

Mobile App:

Macy’s has a mobile app available for both iOS and Android devices. Download the app to your smartphone or tablet and have access to Macy’s products and services on the go. The app offers a seamless shopping experience, allowing you to browse and purchase items, track your orders, and even receive exclusive offers and discounts.

Personal Shopping Services:

Macy’s offers various personalized shopping services to enhance your experience. Some stores provide personal shopping assistance, where knowledgeable stylists can help you find the perfect outfit or gift. Additionally, Macy’s offers wedding and gift registry services, allowing you to create and manage registries for special occasions.

Macy’s Credit Card:

If you’re a frequent Macy’s shopper, you may consider applying for a Macy’s Credit Card. With the credit card, you can earn rewards, enjoy special discounts, and access exclusive offers and events.

Remember to check the Macy’s website or contact your local store for specific details regarding hours of operation, available services, and any current promotions. Happy shopping at Macy’s!

SWOT Analysis of Macy’s

SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats of a business or organization. Here’s a SWOT analysis of Macy’s:

Strengths:
1. Strong Brand Recognition: Macy’s is a well-known and established brand with a long history in the retail industry. It has built a reputation for quality products and a wide range of merchandise.
2. Extensive Store Network: Macy’s operates a large number of stores across the United States, which provides it with a broad geographic presence and accessibility to a wide customer base.
3. Diverse Product Offering: Macy’s offers a diverse range of products, including clothing, accessories, home goods, beauty products, and more. This variety attracts a broad customer demographic and allows for cross-selling opportunities.
4. Omni-Channel Presence: Macy’s has embraced e-commerce and has a strong online presence. It offers a seamless shopping experience across multiple channels, including online, mobile, and in-store, allowing customers to shop in a way that suits their preferences.
Weaknesses:
1. Declining Sales: Macy’s has experienced declining sales in recent years, primarily due to changing consumer preferences, increased competition from online retailers, and shifts in shopping habits.
2. High Dependence on Physical Stores: While Macy’s has made efforts to expand its online presence, it still relies heavily on its physical stores. This dependency poses a challenge as the retail landscape continues to evolve.
3. Pricing and Margins: Macy’s faces pressure to remain competitive in terms of pricing, which can impact its profit margins. Promotions and discounts are frequently used to attract customers, which may affect profitability.
Opportunities:
1. E-Commerce Growth: Macy’s can capitalize on the growing trend of online shopping by further enhancing its e-commerce platform, improving the user experience, and expanding its online product offerings.
2. Customer Experience Enhancement: Macy’s can focus on improving the in-store shopping experience, providing personalized services, and creating a welcoming and engaging environment to differentiate itself from competitors.
3. Partnerships and Collaborations: Forming strategic partnerships and collaborations with popular brands or designers can help Macy’s attract new customers, generate buzz, and offer exclusive products or collections.
Threats:
1. Intense Competition: Macy’s faces significant competition from both traditional brick-and-mortar retailers and e-commerce giants. This competition puts pressure on pricing, customer acquisition, and market share.
2. Changing Consumer Behavior: Evolving consumer preferences, such as a shift towards online shopping, can pose a threat to Macy’s if it fails to adapt and meet changing customer expectations.
3. Economic Factors: Macy’s is subject to economic fluctuations, including changes in consumer spending patterns, inflation rates, and overall economic conditions. These factors can impact consumer confidence and purchasing power.
4. Pandemics and Disruptions: Events like pandemics, natural disasters, or supply chain disruptions can negatively impact Macy’s operations, leading to store closures, reduced sales, and financial challenges.
It’s important to note that this SWOT analysis provides a snapshot of Macy’s based on general observations and industry trends. The specific circumstances and internal factors may vary and require more detailed analysis for accurate assessment.

Bottom line

The content in the editor provides information about Macy’s Shopping Center Mall, including its location, history, features, and shopping methods. It describes Macy’s as a popular shopping destination with a wide range of retail stores, restaurants, and entertainment options. The mall has a rich history and has undergone various transformations to become a prominent retail hub. Macy’s Department Store is an anchor tenant of the mall and offers a diverse selection of merchandise.

The content also explains the different ways to shop at Macy’s, such as in-store shopping, online shopping, using the mobile app, and utilizing personalized shopping services. Additionally, a SWOT analysis of Macy’s is provided to highlight its strengths, weaknesses, opportunities, and threats. Overall, Macy’s Shopping Center Mall is a beloved institution that provides an enjoyable shopping experience for customers.
July 5, 2023
How to see the best essay Mary Kay Cosmetics Products

Mary Kay Cosmetics Products is a multi-billion greenback corporation, with over 1.7 million consultants employed in over 36 international locations worldwide. Founded in 1963 (with funding of solely $5000), this direct selling business enterprise has gradually developed into an essential aggressive pressure in today’s cosmetics industry. With a mission to “enrich the lives of women,” this business enterprise has utilized direct promotion to supply its personnel with limitless possibilities (Mary Kay Cosmetics). The purpose we selected to look up Mary Kay (Case study) is due to the fact of the company’s superb increase and success.

Here are the articles to explain, Mary Kay Cosmetics Products Essay

With over 200 beauty products and 5 exclusive product lines, this organization has performed its intention of catering to females of all while and pores and skin types. The following document focuses particularly on Mary Kay’s Timewise Collection. The cause we selected to look up this specific series is now not solely due to the fact it appeals to the company’s goal market of middle-aged women. It is one of the first strains the enterprise ever added and has always remained a high-quality vendor for Mary Kay. By making use of the advertising ideas of segmentation, the Marketing and advertising mix, SWOT analysis, and social accountability this file will explain how these techniques have contributed to the success of this business enterprise and the Timewise Collection.

The best Marketing and Advertising of Mary Kay Cosmetics MIX

Product

Mary Kay offers its customers an array of beauty and skincare products. All of which separate into product lines that target specific problem areas and skin types. At the heart of these product lines is Mary Kay’s anti-aging collection, Timewise. The Timewise Collection (which appeals to the majority of Mary Kay’s customers) consists of moisturizers, replenishing serums, eye-firming crèmes, and cleansers. The purpose of these products is to renew the look of the skin by decreasing lines and wrinkles. This achieves by the natural ingredients and formulas contained within each product. These ingredients include gliadin, pomegranate extracts, vitamin A derivatives, vitamin E derivatives, and Lucentrix complex (Mary Kay Cosmetics).

Collection Products

Products from the Timewise Collection contain gliadin, a rich source of amino acids, because of the ingredient’s ability to firm and tighten the skin. Pomegranate extracts and vitamins A and E use to neutralize premature aging caused by the sun and the environment. Finally, the Lucentrix complex is used because of its ability to reduce discoloration and age spots (Mary Kay Cosmetics). The Lucentrix complex is a formula developed and patented by Mary Kay’s team of dermatologists. This creates value for the company’s customers because this formula is exclusive to Mary Kay products.

Another way the company creates value for its customers is by offering a 100% satisfaction guarantee. By employing a team of board-certified dermatologists and scientists (who conduct over 300 000 tests a year), the company proves its commitment to delivering customers products of unquestionable quality and value (Mary Kay Cosmetics). In this case, the augmented product is the company’s 100% satisfaction guarantee and the ingredients are the actual products that all contribute to the core benefit of the Timewise Collection, which is to assist customers in reaching their full potential by instilling confidence by providing timeless beauty.

Place

Mary Kay’s various distribution channels are another way in which the company has created value for its customers. Although Mary Kay products can’t be purchased from retail outlets, they can be purchased via the telephone, through one-on-one consultations, online as well as group consultations. This method of direct selling has given Mary Kay a competitive edge over its massively distributed competitors. The benefits of this strategy include speed, convenience, access to comparative pricing information, and most importantly, customer relationship management. Rather than driving to a drug store to look for the product one needs, Mary Kay customers have their products delivered right to their doorstep.

Another benefit of this distribution method is the overall experience provided to customers. By conducting one-on-one consultations, customers are offered advice, informed of new products, and allowed to address any questions or concerns they might have. This is another factor that makes up the augmented product created by Mary Kay. Because consultants are provided training to fully heighten their product knowledge. The company has more control over how its products are presented and pitched to customers. This creates a competitive advantage for Mary Kay as opposed to their mass-distributed department stores competitors such as Revlon and Covergirl.

Price

One of the goals Mary Kay attempts to achieve when pricing their products is to fill their customer’s make-up bags without emptying their wallets. Of the 200 products the company offers, 100 of them are $18 or less. Although these prices are fairly inexpensive, the company considers Lancome, Estee Lauder, and Clinique (all of which consider to be “prestige brands”) as its main competitors. In terms of the Timewise Collection, Mary Kay’s target market is middle-aged women (30-49). At this point in the life cycle, individuals of this age are either advancing in their careers or getting close to it. This explains why the company can price its products between $20-$50.

Although this may seem excessive, compared to the “prestige brands”, Mary Kay utilizes the market share leadership strategy, by charging significantly less than its competitors. For example, the anti-aging moisturizer from Mary Kay’s Timewise Collection works out to $0.40/ml of the product while Cliniques works out to $1.17/ml, Lanacome’s $1.27/ml, and Estess Lauder’s $1.79/ml. While these prices are significantly high, there are other brands, such as Covergirl and Maybelline, who set their price significantly low. The cosmetics industry, is, therefore, under monopolistic competition.

Estee Lauder promotes their product as being high quality and effective, while Covergirl promotes its products as being highly affordable. In the middle is Mary Kay and the Timewise collection, this is an example of value pricing. This could also be a form of psychological pricing. By offering products for a price that is lower than the prestige brands but higher than the lowest brands, customers who can’t afford Estee Lauder or Lana-come may choose to purchase Mary Kay over Maybelline because of their perceived value regarding price.

Promotion

The first tool in the communication mix is advertising. Because Mary Kay is a direct selling company, television advertisements are scarce. All consultants work independently as their own business. Thus it is up to them to make their products known to the public. Mary Kay promotes primarily by word of mouth; the relationships between the consultant and the customer are, therefore, incredibly important. One form of advertising that the company did engage in was sponsoring the Country Music Awards in 2009. The reason is that the first Mary Kay location was established in Texas. Thus, some of the company’s oldest and most loyal customers reside there. This made the sponsorship an easy choice for the company.

The second tool

This tool in the communications mix is sales promotions. Mary Kay’s introduction of the “Mary Kay Rewards Visa Card”, is one way in which the company has provided. Its customers with an incentive to purchase their products. Customers earn points for every dollar they spend at Mary Kay, and are eventually rewarded with coupons and gift cards.

The third tool

This tool in the communication mix is public relations. Mary Kay is a big believer in giving back to the community. The “Mary Kay Charitable Foundation” donated over $5.8 million to women’s shelters and domestic abuse programs in 2009. The company’s “Pink Doing Green Foundation” planted over 200 000 trees in the Bitterroot National Forest (Mary Kay Cosmetics). Mary Kay does not condone animal testing and is a proud member of PETA.

The fourth and fifth tools

These tools in the communication mix are personal selling and direct marketing tools. As stated before, the company’s utilization of direct selling has allowed the company to build strong and profitable relationships with its customers. The company creates value for its customers by delivering products to their doorsteps and introducing new products and features. The company’s use of the telephone and internet as purchasing tools creates value for customers because of its convenience and speed.

Mary Kay SWOT ANALYSIS

Strengths

Mary Kay sells a wide range of products in 4 major categories. These categories include skincare, makeup, spa, and body and fragrance. They sell products for both people of all which has helped them in controlling the cosmetic market. The company develops and manufactures its products as well as performs its testing and packaging. Mary Kay sells products to fight aging, including the Timewise collection, which has become a major concern for older women. In the spa and body category, they have products including sunscreen, hand and body lotions, shower gels, and body washes. Mary Kay’s diverse portfolio, targeting customers of any age, allows them to cover almost all segments of its market.

One of the Only Privately Owned Family Companies That is Debt Free

Being debt free is a huge advantage for Mary Kay. Most privately owned, family-operated, companies remain in debt for most of their lifetime. Having the extra money, not going towards debt, means that they can spend it on other things like research and development, testing, and most important incentives for theirs. The ability to do adequate research and development and testing allows the company to offer the best quality product to fit the needs of all people in their market from teenagers to consumers 50 and older trying to enhance their image.

Through Enriching Women’s Lives they Enrich Families Lives as Well

Mary Kay started the company during the years of the Women`s Movement in the late 1960s. Her goal was to give women the opportunity to move up in the business world and enrich their lives by offering empowerment. This gave their company strength and advantage over other competitors. Women all over the world wanted to become part of this company to become independent beauty consultants and accomplish great things in their lives. Mary Kay now has over 1.7 million independent beauty consultants worldwide, which has attributed to the company’s success.

Highest Paid Commission Sales People in Direct Selling

Mary Kay’s consultants are the highest-paid salespeople in direct selling. This gives them an advantage over their major competitors. The company mostly uses word of mouth for advertising. So they save money and can pay a higher commission to their sales force. Having more consultants means more customers and more customers means more revenue. This allows them to also have incentives and bonuses that drive. Their consultants build loyal relationships with their customers and bring in as many as possible.

Weaknesses

Sells Men’s Products Without Advertising

Mary Kay has a full line of men’s products ranging from fragrances to skin care. Most men wouldn’t know this unless they checked out Mary Kay’s website or if they asked someone who purchases their products. Most men would never think of going to a website with the name Mary Kay. If for some reason they ended up on the website, the first thing they see is Mary Kay’s slogan, “Enriching Women’s Lives”.

Although the meaning of this slogan has nothing to do with the actual products. It is very discouraging if a man were to read it. By only advertising to women and having mostly women as beauty consultants. Mary Kay could potentially be losing half of the market they are trying to reach. When asked Mr. Patrick, the president of Mary Kay Canada, question his response was, “we are looking at improving men’s care line of products over the next 2 – 3 years”.

No Store to Sell Products – Everything is Door-To-Door

The company stands firmly against opening a retail store to sell its products. When asked why during a phone conversation, the president of Mary Kay Canada, Ray Patrick, said “If we are the best selling brand why would we complicate it by selling in stores” and it would “undermine our sales force and their opportunity if we started selling in a retail store”. This could be seen as a weakness but the president doesn’t seem to think so.

With the high demand from retailers and cost of advertising, it would take away from the incentives and bonuses offered to the huge sales force Mary Kay already has. The problem with not having a retail outlet is the possibility of catching the people that are just walking by. If the store is located in a shopping mall, imagine how many possible customers are just walking by on a day out shopping. They could be looking at losing hundreds of thousands of dollars in profit over a year.

Small Size Compared to Competitors

When compared to competitors, such as Avon, Mary Kay is small in terms of revenue. In 2008 Mary Kay’s revenue just exceeded $2.6 billion US. Avon’s revenue for 2008 was more than $10.6 billion US, which is almost five times more. The reason for the big difference in revenue is attributed to Avon’s wide variety of products that spread far from cosmetics. Its small size could make it hard to compete with its competitors.

Opportunities

People are Looking to Start Their Businesses

People around the world are becoming interested in becoming entrepreneurs and starting their businesses. Mary Kay gives people a great opportunity to accomplish just that. There is plenty of room for advancement if that’s what people are looking for. Because of the advancement opportunities, Mary Kay has the potential to grow bigger every year. They already have over 1.7 billion consultants worldwide, and that number is steadily increasing. Since the company is based on direct selling and independent sales consultants. This gives them a huge advantage to steal the market from their competitors.

Selling Products Targeted at the Baby Boomers and Generation Y

Mary Kay sells a wide range of products for consumers of all ages. They sell products to benefit the younger generation and those of the baby boomers. This gives them the potential to grab sales from a huge market known as the baby boomers. Most of the baby boomers are now around the age of sixty and older and may be looking for ways to look young again. Mary Kay’s Timewise collection is a perfect opportunity to place them in this market. The company also sells makeup and other cosmetic products appropriate for today’s generation. So that they can stay in the current market after the baby boomers pass away.

Threats

Little to No Advertising

Mary Kay Inc. has always been focused on the idea of personal selling. The only advertising done by the company would be through their website and the odd celebrity sponsorship. This becomes a threat because their products may not be visible to all demographics. The average person who has not been referred or been told about Mary Kay Cosmetics would have almost no idea the company existed and wouldn’t know about the products they offer.

Intense Competition

The cosmetic industry is a very competitive market worldwide. Mary Kay has to compete with companies such as L’Oreal, Avon, and Estee Lauder to name a few. Most of the competition has their products in retail stores with a huge amount of traffic on a daily bases. Because of Mary Kay’s direct selling approach and the research involved in their product. Their prices are a little higher than most competitors. Price has a huge impact on consumer buying behavior. The constant increase in competition could affect the demand for Mary Kay’s products.

Social Responsibility

As an influential leader in the cosmetics industry, Mary Kay Cosmetics has made social responsibility one of its top priorities. When Mary Kay Ash established her business in 1963, one of the founding principles she based her company on was the importance of giving back to others. Although Mary Kay passed away on November 22, 2001, her legacy and spirit have continued to change the lives of others.

Her life goal of enhancing the lives of women who lacked opportunity, self-esteem, and financial support has been realized and is as concrete today as it was when she first opened her business. Although “enhancing women’s lives” is the company’s mission statement, Mary Kay applied this to her customers and community as well. Mary Kay has been a proud supporter of several different charities, including the Salvation Army, the Red Cross, and the American Cancer Society (Mary Kay Cosmetics).

Mary Kay has its charities as well. “The Mary Kay Charitable Foundation” was founded in 1996 with a mission to “end women’s cancer and domestic abuse” (Mary Kay Cosmetics). In 1997, annual donations were $500 000 and in 2009, rose to $5.8 million (Mary Kay Cosmetics). These funds have gone towards several different things including funding for women’s shelters and community outreach programs for victims of domestic abuse.

In 1989, Mary Kay became one of the first companies in the cosmetics industry to introduce an extensive recycling program. The company has recycled over 300 000 compacts and has reduced its alcohol waste by ten tonnes. Mary Kay was also one of the first companies in the cosmetics industry to produce reusable product packaging. As a testament to their commitment to improving the environment, Mary Kay has collectively planted over 200 000 trees.

CONCLUSION

We recommend that Mary Kay begin looking into their advertising strategy. Direct selling is an important way to build strong relationships with many repeat customers. One problem is that repeat customers only bring in so much revenue each year. Mary Kay’s lack of advertising toward men could be losing them hundreds of thousands of dollars each year. We don’t expect them to change their slogan of ‘Enriching Women’s Lives. Because that would change the basis of Mary Kay’s beliefs when she started the company. We recommend an advertising campaign to increase awareness of the men’s products sold. Mary Kay should continue its direct selling approach without a retail outlet to keep costs down and sales bonuses and incentives up so they don’t undermine their consultants.

Reference;

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How to see the best essay Mary Kay Cosmetics Products.

September 22, 2022
Tesla Supply Chain Management Case Study Evaluation Essay

Case Study of Tesla Supply Chain Management Evaluation Analysis with Essay; Throughout the years, supply chain management has grown to be a significant element of any business to increase; and maintain its competitiveness and customer satisfaction. For companies today, it is critical to commit to the efficiency of the supply chain operation; as well as to develop and implement strategies for improving efficiency and quality. An efficient and optimized supply chain management plan can make a world of a difference in any business, especially in the automobile industry.

Here is the article to explain, the Tesla Supply Chain Management Case Study Evaluation Analysis with Essay!

This is especially true for Tesla Inc., an American automotive company based in California; which lacks the necessary relationship with its narrow supplier base. As a result, Tesla would greatly benefit from a more efficient supply chain management to meet production demands and yield expected profits.

Industry and Customer Value;

In today’s market, automobiles represent the largest manufacturing industry in the United States; with manufacturers and suppliers in the automobile industry generating billions of dollars each year. According to Auto Alliance, “auto manufacturing drives $953 billion in the economy each year through the designing, building, and selling of vehicles. Beyond manufacturing, the industry is also dependent on other companies supplying parts, components and materials, retail services, and vehicle maintenance.

At the top of the U.S. automaker rankings based on sales for 2018, is General Motors with 2,150,320 followed by Toyota’s 1,920,026, Ford Motor Company, FCA, Nissan Motor Co., Honda, Hyundai Kia Auto Group, Subaru Co., Volkswagen, BMW, and Daimler. Although Tesla, also formerly known as Tesla Motors, Inc., ranks amongst the top for innovation and environmental considerations, the company ranks 13thth in automaker rankings and 21st in sales. Despite the challenges in production, Tesla’s $56 billion market capitalization is greater; than many of the well-established automakers in the industry; and, thus, Tesla’s ambition for innovation has resulted in a steady stream of aggressive investors.

In 2003;

Tesla existed incorporated as a business that focused on designing, developing, manufacturing, and selling fully electric vehicles. As a production plan and goal for the company, Tesla’s CEO, Elon Musk, envisions the company building 500,000 cars per year by 2018, and one million cars per year by 2020. To accomplish production goals, the Company continues to expand its product and production strategies; through its corporate structure and global operations that enable production needs.

Unfortunately, Tesla has struggled with production and maintaining a sustained supply chain management, resulting in reduced production, delivery delays, customer dissatisfaction, and lost revenue.

In 2018;

The industry revenues for Tesla were $4.5 billion in Q1, compared to $7.2 in the fourth quarter. Meanwhile, for the first quarter of 2019, Tesla reported a loss of $702 million, or $4.10 a share, after lower than expected delivery volumes, costs, and pricing adjustments to its vehicles. Although Tesla has many major competitors in the automobile industry, product preorders reflect a substantial demand for Tesla products. It should note, however, that the risk to consider is that the demand is for the brand and not cars.

Tesla’s customer base exists focused on millennials who give significance to environmentally friendly initiatives, are tech-savvy, and desire inexpensive luxury cars. Tesla’s story of “saving the planet” with vehicle innovation has created a respectable customer experience, patience to inventors, and profits to the Company. Nevertheless, Tesla faces the challenges and pressure of mass production; while trying to stay ahead of their major competitors, such as Chevrolet Volt EV and Hyundai Ioniq EV.

Challenges;

With hundreds of suppliers across the U.S., Europe, and Asia, Tesla faces challenges in its supply chain. Specifically, challenges related to vehicle’s battery design, and manufacturing automation. A bottleneck Tesla has is the sourcing of raw materials, especially cobalt, the essential metal used in the battery cells derived from the Democratic Republic of Congo. Not only does the sourcing of cobalt create risks of spikes in pricing; but it also creates gaps in supply and production.

Other key manufacturing suppliers for Tesla’s include AGC Automotive (windshields), Brembo (brakes), Fisher Dynamics (power seats), Inteva Products (instrument panel), Modine Manufacturing Co. (battery chiller), Sika (acoustic dampers), Stabilus (liftgate gas spring), and ZF Lenksysteme (power steering mechanism) amongst others. With as many suppliers as Tesla depends on, it is critical for Tesla to establish long-term relationships with suppliers as Tesla mostly works on make-to-order (MTO), and highly relies on its suppliers.

Network Design;

Typically, when selecting suppliers, third-party logistics (3PL) firms, distribution centers, and retail stores, considerations exist given to cost, location, quality, and value; however, Tesla has done business a little differently without full success. While skipping traditional manufacturing steps, Tesla designs manufacture, sells, and services their cars through a vertically integrated supply chain. Tesla’s specialized supply chain focuses on reconfiguring; their Fremont Factory to integrate high levels of robotics automation into various manufacturing processes.

Tesla’s intense usage of automated robotics and integrated supply chain is the major source of value creation for Tesla. The vertically integrated automation system allows Tesla to incorporate the smaller and generally outsourced subsystems into; their manufacturing process to allow for quicker turnaround and shorter product improvement cycles. More importantly, it allows for manufacturing flexibility, process control, and increased tesla supply chain coordination and management. Meanwhile, Tesla’s outbound logistics include warehousing and distribution of their vehicles after manufacturing and assembly operations.

Tesla SWOT Analysis;

While Tesla appears to be a very successful and innovative company a SWOT analysis can provide a deeper insight as to what strengths, weaknesses, opportunities, and threats the company face that can ultimately lead to greater success or even the company’s demise.

Tesla Strengths;

Tesla exists considered a very successful company. This success can exist attributed to the numerous strengths or advantages Tesla possesses. These include the niche or specific section of the market that Tesla has selected to target. This stood accomplished by being the first to sell automated cars. They were able to not only succeed in the sales of greener cars; but, were able to accomplish their greater vision of revolutionizing the driving experience.

Additionally, Tesla has not only focused on electric cars but, has established a recognizable brand name. Tesla has also been able to develop and use cutting-edge technology that has allowed them to create their innovative products. Furthermore, the company also has existed granted government funding. They can obtain billions of dollars for energy management projects under the US Department of energy.

Tesla Weaknesses;

The company also however suffers from many weaknesses. One of these weaknesses is that Tesla has acquired major debt. Despite government funding, Tesla has spent a great portion of its funding towards research and development. Additionally, the company has expanded greatly over the past few years causing even greater debt. Their limited profits and huge debt could lead to difficulty in repaying loans resulting in a more net loss in the future. Furthermore, the company only has one manufacturing plant that has a capacity of 500,000. Making the company limited to this figure and unable to target higher volumes. Additionally, many customers are apprehensive about purchasing these highly expensive futuristic products.

Tesla Opportunities;

Opportunities for the company are that there is a preference for new technology. New technologies such as green vehicles could help show consumers that newer and greener technology is a good investment. Moreover, Tesla has started to expand to parts of western and northern Europe. Along with parts of Asia including China. There exist also government incentives associated with purchasing electric cars. Tesla also purchased the rights from the company Solar city. This will increase the company’s capabilities in energy storage.

Moreover, analysts say that by 2040 54% of all cars sold on the planet will be electric. France’s minister claims that there will be a ban on all fossil fuel usage by 2040. Volvo has also claimed that it will stop the sale of all gas-only vehicles by 2019. A future of mainly electric cars serves as a huge opportunity for Tesla. This is a result of Tesla already being a widely recognizable brand and leader in this type of technology.

Tesla Threats;

Threats that exist associated with Tesla include an increase in the price of raw materials. This can negatively affect the company because materials such as graphite, steel, aluminum, and lithium are subject to global supply and demand. The costs of raw materials increasing cause pressure to increase the prices of Tesla products to make up for the loss in profits associated with the raw material prices increase. Additionally, government regulations can delay production and sales. Tesla may have also been too good at convincing his competition that electronification was the future. GM was able to release its Chevy Bolt months before Tesla’s Model 3.

In short;

Tesla owns it all. To meet order demands, however, Tesla needs to optimize the tesla supply chain network (SCN), management by identifying three top criteria that focus on supply and product manufacturing flow where the value stream of the product includes the raw materials, components, and sub-assemblies, never stop in the production process. These criteria include speed and agile processes for suppliers that can provide faster tooling lead times, raw materials, and parts, as well as having the technological collaboration with the digital supply chain the company promotes to push out updates to existing customers. Furthermore, supply chain coordination strategies, product flows, information flows, and risks mitigation is also critical factors Tesla must consider when selecting suppliers. Supplier relationship management is critical to producing products on time and on budget while reducing the impacts on manufacturing flow management.

Case Study of Tesla Supply Chain Management Evaluation Analysis with Essay; Image by Blomst from Pixabay.

February 19, 2022
A Case Study is explained Dell SWOT Analysis

Dell SWOT Analysis; This case study is explained their SWOT Analysis and Marketing Opportunities for Dell. Dell is an American multinational computer technology company based in Round Rock, Texas, United States, that develops, sells, repairs, and supports computers and related products and services. In 1983, 18-year-old Michael Dell left college to work full-time for the company he founded as a freshman, providing hard-drive upgrades to corporate customers.

This Case Study is explained, what is the Dell SWOT Analysis?

In a year’s time, Dell’s venture had $6 million in annual sales. In 1985, Dell changed his strategy to begin offering built-to-order computers. That year, the company generated $70 million in sales. Five years later, revenues had climbed to $500 million, and by the end of 2000, Dell’s revenues had topped an astounding $25 billion. Dell Social Business Strategy for Case Study!

The meteoric rise of Dell Computers was largely due to innovations in supply chain and manufacturing, but also due to the implementation of a novel distribution strategy. By carefully analyzing and making strategic changes in the personal computer value chain, and by seizing on emerging market trends, Dell Inc. grew to dominate the PC market in less time than it takes many companies to launch their first product.

Dell SWOT Analysis:

The following swot Analysis of Dell below are;

Strengths:

First Dell SWOT Analysis of Strengths; According to Dell.com, Dell incorporation announces itself as the world’s leading computer company. Dell is the World’s largest PC maker. Started with the capital of $1000 as in the current stage it has collected $2.478billion net income in 2009. For the last couple of years, Dell has taken its position as a market leader. Dell’s brands are one of the well known and renowned brands in the World. Dell avoids the intermediaries and supplies product directly to the end users. It uses Customer Relationship Management approaches with information and technology to collect data on its loyal customers.

So that a customer selects a particular PC model, then it goes for to add items according to customer’s choice and upgrades until the PC is fitted out to the customer’s own specification. The components which are used to make a computer ready are made by suppliers, never by Dell. PC’s are fitted by using comparatively cheap labor. You can even keep track of your delivery by contacting customer services. When the goods became ready it will reach among the customer by courier.

Weaknesses:

Second Dell SWOT Analysis of Weaknesses; Dell has huge varieties of products and components made by different suppliers and different countries. So sometimes it faces unexpected problems caused by the different component which is used for the products. It is a minor case which happened in 2004. Dell had to recall 4.4 million laptop adaptors because of a fear that they could overheat, causing electric shocks or fires. The main weak point of Dell is that it doesn’t manufacture the product.

It depends upon other manufacturer and it buys the product from the supplier and assembles the product as per customer’s choice and desires. So dependability is the main weak point we find in a case study of dell incorporation. Dell buys its component from the selected hi-tech component manufacturer. So sometimes the manufacturer or supplier who supplies for Dell stop manufacturing, Dell has to bear the huge loss on its overall sales.

Opportunities:

Third Dell SWOT Analysis of Opportunities; When Michael Dell was replaced by the post of the chief executive officer by Kevin Rollins in 2004 the company had got new blood, management, vision, and new strategy. That could lead the organization into a new even more profitable period. Dell is chasing the diversification strategy by developing a lot of new products to its range.

It also provides multiple facilities to its customer such as three in one, two in one, for example, getting computer peripherals when buying a Dell PC. It also produces non-computing goods such as iPod and other electronic brands. Therefore the non-computing goods of Dell compete against others.

Pursuing a diversification strategy Dell can find out new markets and customers in order to sell its mass products. Dell develops low-cost price customers in order to sell its retailers all over the world. The produced PCs are unbranded and they should not be known as being Dell when the customer makes the purchase. Rebranding and rebadging for retailers, although a departure for Dell, gives the company new market segments to attack with the associated marketing costs.

Threats:

Finally Dell SWOT Analysis of Threats; The biggest threat for Dell incorporation is the competition in the existing global PC market. Well reputed companies like IBM, COMPAQ also adopting the same kind of marketing strategies, so in the current global market of PC compete with the same kind of product is an emerging challenge for dell incorporation.

As with all profitable brands, retaliation from competitors and new entrants to the market poses potential threats. Dell sources from Far Eastern nations where labor costs remain low. But there is nothing stopping competitors doing the same – even sourcing the same or similar components from the same or similar suppliers. Remember, Dell is a PC maker, not a PC manufacturer.

Dell’s commitment to customer value, to our team, to being direct, to operating responsibly and, ultimately, to winning continues to differentiate us from other companies. The Background section provides critical information and history of Dell’s business world. Economic factors; The recession slows down consumer spending and disposable income reduces. Dell Inc. addresses these issues in many ways. It manages weaknesses and threats to create a positive outcome.

Marketing Opportunities for Dell:

When Michael Dell was replaced by the post of the chief executive officer by Kevin Rollins in 2004 the company had got new blood, new management, vision, and strategy. That could lead the organization into a new even more profitable period. Marketing opportunities for dell could be a new market overseas with a new product.

Dell can grab the market by researching on changing the perception of customer towards technological product. Dell is chasing the diversification strategy by developing a lot of new products to its range. It also provides multiple facilities to its customer such as three in one, two in one, for example, getting computer peripherals when buying a Dell PC.

It also produces non-computing goods such as iPod and other electronic brands. Therefore the non-computing goods or Dell compete against others. Pursuing a diversification strategy Dell can find out new markets and customers in order to sell its mass products.

Case Study is explained Dell SWOT Analysis, #Pixabay.

Mission and Strategies of Dell:

Dell’s mission is “To the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of the highest quality, leading technology, competitive pricing, individual and company accountability, best in class service and support, flexible customization capability, superior corporate citizenship, financial stability”.

Dell’s own corporate website defines its global strategy as, “Our global strategy is to be the premier provider of products and services including those that customer requires to build their information technology and Internet infrastructures”.

May 28, 2019
L’Oréal SWOT Analysis for the cosmetic company
Explore L’Oréal’s SWOT analysis to gain insights into its strengths, weaknesses, opportunities, and threats, shaping its future in the cosmetics sector. Before the establishment of facial cosmetics, L’Oréal can be identified as a hair-color formula that has been introduced by a French chemist known as Eugene Schueller in 1907. It was then known as ”Aureole”. Poster presentation on L’oreal Luxury Cosmetic. Schueller formulated and manufactured his own products which were sold to Parisian hairdressers.

It was only in 1909 that Schueller registered his company as “Societe Francaise de Teintures Inoffensive pour Cheveux”, the future L’Oréal. Schuller began exporting his products, which was then limited to hair-coloring products. It focuses to engage in the field of Production and Marketing of concentrating on hair colors, skincare, perfumes, and fragrances, makeup, and styling products.

The Concept of L’Oréal SWOT Analysis, Why? L’Oréal is the world’s biggest cosmetics and beauty products company.

There were 3 chemists employees in 1920. In 1950, the research teams increased to 100 and reached 1,000 by 1984. Today, research teams number to 2,000 and still expect to increase shortly. Through agents and consignments, Schuller further distributed his products in the United States of America, South America, Russia, and the Far East. The L’Oréal Group is present worldwide through its subsidiaries and agents. L’Oréal started to expand its products from hair-color to other cleansing and beauty products.

The L’Oréal Group today markets over 500 brands and more than 2,000 products in the various sectors of the beauty business. Such include hair colors, permanents, styling aids, body and skin care, cleansers, and fragrances. Indeed, the L’Oréal Group has reached the peak that all cosmetic brands sought after. Many factors contribute to the success of the Company. Since L’Oréal was known to be France’s leading beauty company, it was international presence was so limited that many believed and had a conception of Parisian beauty as being expensive and high culture.

What is SWOT Analysis?
- S.W.O.T. is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis (Dell swot) is an organized list of your business’s greatest strengths, weaknesses, opportunities, and threats.
- Existing businesses can use a SWOT analysis, at any time, to assess a changing environment and respond proactively. In fact, I recommend conducting a strategy review meeting at least once a year that begins with a SWOT analysis.
- New businesses should use a SWOT analysis as a part of their planning process. There is no “one size fits all” plan for your business, and thinking about your new business in terms of its unique “SWOTs” will put you on the right track right away, and save you from a lot of headaches later on.
SWOT Analysis for L’Oréal:

The SWOT analysis framework involves analyzing the strengths as “S” and weaknesses as “W” of the L’Oréal’s internal factors, and the opportunities as “O” and threats as “T” of its external factors of performance.

Through this analysis, the weaknesses and strengths within L’Oréal can correspond to the opportunities and threats in the business environment so that effective strategies can be developed. It follows from this, therefore, that an organization can derive an effective strategy by taking advantage of its opportunities by using its strengths and neutralize its threats by minimizing the impact of its weaknesses.

Moreover, SWOT analysis can be applied to both a whole company as well as a specific project within a company to identify new company strategies and appraise project feasibility. Here is you’ll understand the SWOT Analysis for the L’Oréal Paris cosmetic company.

Strengths of L’Oréal:

The ongoing success of the L’Oréal Group is without if not for the ingenuity of the concept of their vision as a team. L’Oréal Chairman and CEO Lindsay Owen-Jones consider passion as the key to the well-renowned accomplishment of the said Company.

The primary strength of the Company is the continuing research and innovation in the interest of beauty which assures that L’Oréal Cosmetics offers the best to their consumers.

Their dedication to their continuous research makes them the leader in the growing cosmetics industry despite the competition in the market. The strength of the L’Oréal Groups is the developed activities in the field of cosmetics as well as in the dermatological and pharmaceutical fields to put more concentration in their particular activities.

The cosmetics activities of L’Oréal divide into five groups. First is the Consumer Product Division which encompasses all the brands distributed through mass-market channels, ensuring that L’Oréal quality is available to the maximum number of consumers. The Luxury Products Division includes the prestigious international brands selectively distributed through perfumeries, department stores, and duty-free shops.

Professional Strengths of L’Oréal:

The Professional Products Division offers specific hair care products for use by professional hairdressers and products sold exclusively through hair salons. The Active Cosmetics Department creates and markets products for selective distribution through pharmacies and specialist health and beauty outlets. The L’Oréal Group’s dermatological activities are linked with Galderma. Which is basically a dermatological firm that contributes to the innovation of L’Oréal Group’s products.

The pharmaceutical activities of L’Oréal also handle by Sanofi-Aventis. These divisions and subdivisions ensure the quality that the L’Oréal Group offers to its customers. To further add to the enumerated strengths of the company. L’Oréal’s advertising strategy also plays a major part in its growth. Through adapting to the culture of their target market as the main tool of their advertisement. The Company brought L’Oréal products within reach of other women from different parts of the world.

Weaknesses of L’Oréal:

Perhaps one of the weaknesses that a big company faces is the decentralized organizational structure. This is also part of the difficulties that L’Oréal is facing. Due to the many subdivisions of the Company, there is also the difficulty in the control of L’Oréal. This slows down the production of the Company because of the need for giving reference to the other Board members and directors of the Company. L’Oréal will also have difficulty in finding out what division is accountable for the possible pitfalls of the Company. Another weakness that L’Oréal faces is its profit.

The profit margin of L’Oréal is comparably low than that of the other smaller rivals. While L’Oréal projects a certain rise in digits as their profit, the result does not usually meet the expectations. Perhaps, this is also due to the high-end advertising and marketing as well as the width of the Company. Finally, the coordination and the control of the activities. And, the image in the worldwide market also view as a weakness on the part of L’Oréal. Due to its worldwide marketing strategy, there are also dissimilarities brought about in the campaign of L’Oréal products as to what image they are to project.

Opportunities for L’Oréal:

The L’Oréal Company concentrates on cosmetic products that enhance women of all ages. The growing demand for beauty products allows L’Oréal to focus on their field of specialization, particularly on hairstyling and color, skincare, cosmetics, and perfumeries. Being the leading cosmetic brand gives them the edge for their well-known image.

The opportunity also emanates from their growing market that ranges from the affluent, the aging, and also the masses of the developed countries. Another opportunity that L’Oréal must take advantage of is its greater market share. Because of the numerous patents registered by the Company. This enables them to have the top-of-the-line products only to their name. Therefore would lead customers only to them for they could not find any of the said cosmetics in other brands.

Threats for L’Oréal:

A threat to the L’Oréal group is also the growing competition within the field of cosmetic brands. Due to the ongoing addition to the field of cosmetics. There is still the danger that other brands could surpass the profit of L’Oréal. Another threat to the Company is the economic downturn that is quite evident in other countries. Such could thus hurt the possibility of higher profit for the company. Most products of L’Oréal are within the reach of the citizens of developed countries. But, L’Oréal may have problems reaching out even to the average people from under-developing countries.

Also, a threat to the L’Oréal Group is the spending habits of the consumer. The economic crunch that most countries are experiencing as of present. While the L’Oréal Group may be producing the best of its line. People may find that their products are not of their basic needs and would skip buying L’Oréal products. However, with the growth of the market, the damage could be far from taking place.
October 24, 2018
What is Strategic Management? Meaning and Definition

What is Strategic Management? Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company’s top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes. Strategic management can also define as a bundle of decisions and acts which a manager undertakes and which decides the result of the firm’s performance.

Here explains read and learn; What is Strategic Management? Meaning and Definition.

Strategic management provides overall direction to the enterprise and involves specifying the organization’s objectives, developing policies and plans designed to achieve these objectives, and then allocating resources to implement the plans. Academics and practicing managers have developed numerous models and frameworks to assist in strategic decision making in the context of complex environments and competitive dynamics. Strategic management is not static; the models often include a feedback loop to monitor execution and inform the next round of planning.

Michael Porter identifies three principles underlying strategy: creating a “unique and valuable market position”, making trade-offs by choosing “what not to do”, and creating “fit” by aligning company activities with one another to support the chosen strategy. Dr. Vladimir Kvint defines strategy as “a system of finding, formulating, and developing a doctrine that will ensure long-term success if followed faithfully.”

The corporate strategy involves answering a key question from a portfolio perspective: “What business should we be in?” Business strategy involves answering the question: “How shall we compete in this business?” In management theory and practice, a further distinction is often made between strategic management and operational management. Operational management is concerned primarily with improving efficiency and controlling costs within the boundaries set by the organization’s strategy.

Definition of Strategic Management:

Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company’s top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes.

The strategy is defined as;

“The determination of the basic long-term goals of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals.”

Strategies are established to set direction, focus effort, define or clarify the organization, and provide consistency or guidance in response to the environment. As well as, Strategic management involves the related concepts of strategic planning and strategic thinking. It is analytical and refers to formalized procedures to produce the data and analyses used as inputs for strategic thinking; which synthesizes the data resulting in the strategy. Strategic planning may also refer to control mechanisms used to implement the strategy once it determines.

In other words, strategic planning happens around strategic thinking or strategy making activity. Strategic management often describes as involving two major processes: formulation and implementation of a strategy. While described sequentially below, in practice the two processes are iterative and each provides input for the other. Also, Strategic Management is all about identification and description of the strategies; that managers can carry to achieve better performance and a competitive advantage for their organization. An organization is said to have a competitive advantage if its profitability is higher than the average profitability of all companies in its industry.

Explanation;

The manager must have a thorough knowledge and analysis of the general and competitive organizational environment to make the right decisions. They should conduct a SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats), i.e., they should make the best possible utilization of strengths, minimize the organizational weaknesses, make use of arising opportunities from the business environment and shouldn’t ignore the threats.

Strategic management is nothing but planning for both predictable as well as unfeasible contingencies. It applies to both small as well as large organizations as even the smallest organization faces competition; and, by formulating and implementing appropriate strategies; they can attain sustainable competitive advantage.

It is a way in which strategists set the objectives and proceed about attaining them. It deals with making and implementing decisions about the future direction of an organization. They help us to identify the direction in which an organization is moving.

Strategic management is a continuous process that evaluates and controls the business and the industries in which an organization involve; evaluates its competitors and sets goals and strategies to meet all existing and potential competitors; and then reevaluates strategies regularly to determine how it has been implemented and whether it was successful or does it needs replacement.

What is Strategic Management? Meaning and Definition.

More things;

Strategic Management gives a broader perspective to the employees of an organization; and, they can better understand how their job fits into the entire organizational plan; how it co-relate to other organizational members. It is nothing but the art of managing employees in a manner that maximizes the ability to achieve business objectives. The employees become more trustworthy, more committed and satisfied; as they can co-relate themselves very well with each organizational task.

They can understand the reaction of environmental changes in the organization; and, the probable response of the organization with the help of strategic management. Thus the employees can judge the impact of such changes on their job and can effectively face the changes. Also, the managers and employees must appropriately do appropriate things. They need to be both effective as well as efficient.

April 19, 2017