Tag: Study

Rapunzel

Rapunzel

“The Fairy Tales” short story was written by the Brothers Grimm: There were once a man and a woman who had long in vain wished for a child. At length the woman hoped that God was about to grant her desire. These people had a little window at the back of their house from which a splendid garden could be seen, which was full of the most beautiful flowers and herbs. It was, however, surrounded by a high wall, and no one dared to go into it because it belonged to an enchantress, who had great power and was dreaded by all the world. One day the woman was standing by this window and looking down into the garden, when she saw a bed which was planted with the most beautiful rampion (Rapunzel), and it looked so fresh and green that she longed for it, she quite pined away, and began to look pale and miserable. Then her husband was alarmed, and asked: ‘What ails you, dear wife?’ ‘Ah,’ she replied,’ if I can’t eat some of the rampion, which is in the garden behind our house, I shall die.’ The man, who loved her, thought: ‘Sooner than let your wife die, bring her some of the rampion yourself, let it cost what it will.’ At twilight, he clambered down over the wall into the garden of the enchantress, hastily clutched a handful of rampion, and took it to his wife. She at once made herself a salad of it, and ate it greedily. It tasted so good to her—so very good, that the next day she longed for it three times as much as before. If he was to have any rest, her husband must once more descend into the garden. In the gloom of evening therefore, he let himself down again; but when he had clambered down the wall he was terribly afraid, for he saw the enchantress standing before him. ‘How can you dare,’ said she with angry look, ‘descend into my garden and steal my rampion like a thief? You shall suffer for it!’ ‘Ah,’ answered he, ‘let mercy take the place of justice, I only made up my mind to do it out of necessity. My wife saw your rampion from the window, and felt such a longing for it that she would have died if she had not got some to eat.’ Then the enchantress allowed her anger to be softened, and said to him: ‘If the case be as you say, I will allow you to take away with you as much rampion as you will, only I make one condition, you must give me the child which your wife will bring into the world; it shall be well treated, and I will care for it like a mother.’ The man in his terror consented to everything, and when the woman was brought to bed, the enchantress appeared at once, gave the child the name of Rapunzel, and took it away with her.

Rapunzel grew into the most beautiful child under the sun. When she was twelve years old, the enchantress shut her into a tower, which lay in a forest, and had neither stairs nor door, but quite at the top was a little window. When the enchantress wanted to go in, she placed herself beneath it and cried:

‘Rapunzel, Rapunzel,
Let down your hair to me.’

Rapunzel had magnificent long hair, fine as spun gold, and when she heard the voice of the enchantress she unfastened her braided tresses, wound them round one of the hooks of the window above, and then the hair fell twenty ells down, and the enchantress climbed up by it.

After a year or two, it came to pass that the king’s son rode through the forest and passed by the tower. Then he heard a song, which was so charming that he stood still and listened. This was Rapunzel, who in her solitude passed her time in letting her sweet voice resound. The king’s son wanted to climb up to her, and looked for the door of the tower, but none was to be found. He rode home, but the singing had so deeply touched his heart, that every day he went out into the forest and listened to it. Once when he was thus standing behind a tree, he saw that an enchantress came there, and he heard how she cried:

‘Rapunzel, Rapunzel,
Let down your hair to me.’

Then Rapunzel let down the braids of her hair, and the enchantress climbed up to her. ‘If that is the ladder by which one mounts, I too will try my fortune,’ said he, and the next day when it began to grow dark, he went to the tower and cried:

‘Rapunzel, Rapunzel,
Let down your hair to me.’

Immediately the hair fell down and the king’s son climbed up.

At first Rapunzel was terribly frightened when a man, such as her eyes had never yet beheld, came to her; but the king’s son began to talk to her quite like a friend, and told her that his heart had been so stirred that it had let him have no rest, and he had been forced to see her. Then Rapunzel lost her fear, and when he asked her if she would take him for her husband, and she saw that he was young and handsome, she thought: ‘He will love me more than old Dame Gothel does’; and she said yes, and laid her hand in his. She said: ‘I will willingly go away with you, but I do not know how to get down. Bring with you a skein of silk every time that you come, and I will weave a ladder with it, and when that is ready I will descend, and you will take me on your horse.’ They agreed that until that time he should come to her every evening, for the old woman came by day. The enchantress remarked nothing of this, until once Rapunzel said to her: ‘Tell me, Dame Gothel, how it happens that you are so much heavier for me to draw up than the young king’s son—he is with me in a moment.’ ‘Ah! you wicked child,’ cried the enchantress. ‘What do I hear you say! I thought I had separated you from all the world, and yet you have deceived me!’ In her anger she clutched Rapunzel’s beautiful tresses, wrapped them twice round her left hand, seized a pair of scissors with the right, and snip, snap, they were cut off, and the lovely braids lay on the ground. And she was so pitiless that she took poor Rapunzel into a desert where she had to live in great grief and misery.

On the same day that she cast out Rapunzel, however, the enchantress fastened the braids of hair, which she had cut off, to the hook of the window, and when the king’s son came and cried:

‘Rapunzel, Rapunzel,
Let down your hair to me.’

she let the hair down. The king’s son ascended, but instead of finding his dearest Rapunzel, he found the enchantress, who gazed at him with wicked and venomous looks. ‘Aha!’ she cried mockingly, ‘you would fetch your dearest, but the beautiful bird sits no longer singing in the nest; the cat has got it, and will scratch out your eyes as well. Rapunzel is lost to you; you will never see her again.’ The king’s son was beside himself with pain, and in his despair he leapt down from the tower. He escaped with his life, but the thorns into which he fell pierced his eyes. Then he wandered quite blind about the forest, ate nothing but roots and berries, and did naught but lament and weep over the loss of his dearest wife. Thus he roamed about in misery for some years, and at length came to the desert where Rapunzel, with the twins to which she had given birth, a boy and a girl, lived in wretchedness. He heard a voice, and it seemed so familiar to him that he went towards it, and when he approached, Rapunzel knew him and fell on his neck and wept. Two of her tears wetted his eyes and they grew clear again, and he could see with them as before. He led her to his kingdom where he was joyfully received, and they lived for a long time afterwards, happy and contented.

April 15, 2017
Old Sultan

Old Sultan

“The Fairy Tales” short story was written by the Brothers Grimm: A shepherd had a faithful dog, called Sultan, who was grown very old, and had lost all his teeth. And one day when the shepherd and his wife were standing together before the house the shepherd said, ‘I will shoot old Sultan tomorrow morning, for he is of no use now.’ But his wife said, ‘Pray let the poor faithful creature live; he has served us well a great many years, and we ought to give him a livelihood for the rest of his days.’ ‘But what can we do with him?’ said the shepherd, ‘he has not a tooth in his head, and the thieves don’t care for him at all; to be sure he has served us, but then he did it to earn his livelihood; tomorrow shall be his last day, depend upon it.’

Poor Sultan, who was lying close by them, heard all that the shepherd and his wife said to one another, and was very much frightened to think tomorrow would be his last day; so in the evening he went to his good friend the wolf, who lived in the wood, and told him all his sorrows, and how his master meant to kill him in the morning. ‘Make yourself easy,’ said the wolf, ‘I will give you some good advice. Your master, you know, goes out every morning very early with his wife into the field; and they take their little child with them, and lay it down behind the hedge in the shade while they are at work. Now do you lie down close by the child, and pretend to be watching it, and I will come out of the wood and run away with it; you must run after me as fast as you can, and I will let it drop; then you may carry it back, and they will think you have saved their child, and will be so thankful to you that they will take care of you as long as you live.’ The dog liked this plan very well; and accordingly so it was managed. The wolf ran with the child a little way; the shepherd and his wife screamed out; but Sultan soon overtook him, and carried the poor little thing back to his master and mistress. Then the shepherd patted him on the head, and said, ‘Old Sultan has saved our child from the wolf, and therefore he shall live and be well taken care of, and have plenty to eat. Wife, go home, and give him a good dinner, and let him have my old cushion to sleep on as long as he lives.’ So from this time forward Sultan had all that he could wish for.

Soon afterwards the wolf came and wished him joy, and said, ‘Now, my good fellow, you must tell no tales, but turn your head the other way when I want to taste one of the old shepherd’s fine fat sheep.’ ‘No,’ said the Sultan; ‘I will be true to my master.’ However, the wolf thought he was in joke, and came one night to get a dainty morsel. But Sultan had told his master what the wolf meant to do; so he laid wait for him behind the barn door, and when the wolf was busy looking out for a good fat sheep, he had a stout cudgel laid about his back, that combed his locks for him finely.

Then the wolf was very angry, and called Sultan ‘an old rogue,’ and swore he would have his revenge. So the next morning the wolf sent the boar to challenge Sultan to come into the wood to fight the matter. Now Sultan had nobody he could ask to be his second but the shepherd’s old three-legged cat; so he took her with him, and as the poor thing limped along with some trouble, she stuck up her tail straight in the air.

The wolf and the wild boar were first on the ground; and when they espied their enemies coming, and saw the cat’s long tail standing straight in the air, they thought she was carrying a sword for Sultan to fight with; and every time she limped, they thought she was picking up a stone to throw at them; so they said they should not like this way of fighting, and the boar lay down behind a bush, and the wolf jumped up into a tree. Sultan and the cat soon came up, and looked about and wondered that no one was there. The boar, however, had not quite hidden himself, for his ears stuck out of the bush; and when he shook one of them a little, the cat, seeing something move, and thinking it was a mouse, sprang upon it, and bit and scratched it, so that the boar jumped up and grunted, and ran away, roaring out, ‘Look up in the tree, there sits the one who is to blame.’ So they looked up, and espied the wolf sitting amongst the branches; and they called him a cowardly rascal, and would not suffer him to come down till he was heartily ashamed of himself, and had promised to be good friends again with old Sultan.

April 15, 2017
Mother Holle / Frau Holle

Mother Holle / Frau Holle

“The Fairy Tales” short story was written by the Brothers Grimm: Once upon a time there was a widow who had two daughters; one of them was beautiful and industrious, the other ugly and lazy. The mother, however, loved the ugly and lazy one best, because she was her own daughter, and so the other, who was only her stepdaughter, was made to do all the work of the house, and was quite the Cinderella of the family. Her stepmother sent her out every day to sit by the well in the high road, there to spin until she made her fingers bleed. Now it chanced one day that some blood fell on to the spindle, and as the girl stopped over the well to wash it off, the spindle suddenly sprang out of her hand and fell into the well. She ran home crying to tell of her misfortune, but her stepmother spoke harshly to her, and after giving her a violent scolding, said unkindly, ‘As you have let the spindle fall into the well you may go yourself and fetch it out.’

The girl went back to the well not knowing what to do, and at last in her distress she jumped into the water after the spindle.

She remembered nothing more until she awoke and found herself in a beautiful meadow, full of sunshine, and with countless flowers blooming in every direction.

She walked over the meadow, and presently she came upon a baker’s oven full of bread, and the loaves cried out to her, ‘Take us out, take us out, or alas! we shall be burnt to a cinder; we were baked through long ago.’ So she took the bread-shovel and drew them all out.

She went on a little farther, till she came to a free full of apples. ‘Shake me, shake me, I pray,’ cried the tree; ‘my apples, one and all, are ripe.’ So she shook the tree, and the apples came falling down upon her like rain; but she continued shaking until there was not a single apple left upon it. Then she carefully gathered the apples together in a heap and walked on again.

The next thing she came to was a little house, and there she saw an old woman looking out, with such large teeth, that she was terrified, and turned to run away. But the old woman called after her, ‘What are you afraid of, dear child? Stay with me; if you will do the work of my house properly for me, I will make you very happy. You must be very careful, however, to make my bed in the right way, for I wish you always to shake it thoroughly, so that the feathers fly about; then they say, down there in the world, that it is snowing; for I am Mother Holle.’ The old woman spoke so kindly, that the girl summoned up courage and agreed to enter into her service.

She took care to do everything according to the old woman’s bidding and every time she made the bed she shook it with all her might, so that the feathers flew about like so many snowflakes. The old woman was as good as her word: she never spoke angrily to her, and gave her roast and boiled meats every day.

So she stayed on with Mother Holle for some time, and then she began to grow unhappy. She could not at first tell why she felt sad, but she became conscious at last of great longing to go home; then she knew she was homesick, although she was a thousand times better off with Mother Holle than with her mother and sister. After waiting awhile, she went to Mother Holle and said, ‘I am so homesick, that I cannot stay with you any longer, for although I am so happy here, I must return to my own people.’

Then Mother Holle said, ‘I am pleased that you should want to go back to your own people, and as you have served me so well and faithfully, I will take you home myself.’

Thereupon she led the girl by the hand up to a broad gateway. The gate was opened, and as the girl passed through, a shower of gold fell upon her, and the gold clung to her, so that she was covered with it from head to foot.

‘That is a reward for your industry,’ said Mother Holle, and as she spoke she handed her the spindle which she had dropped into the well.

The gate was then closed, and the girl found herself back in the old world close to her mother’s house. As she entered the courtyard, the cock who was perched on the well, called out:

‘Cock-a-doodle-doo!
Your golden daughter’s come back to you.’

Then she went in to her mother and sister, and as she was so richly covered with gold, they gave her a warm welcome. She related to them all that had happened, and when the mother heard how she had come by her great riches, she thought she should like her ugly, lazy daughter to go and try her fortune. So she made the sister go and sit by the well and spin, and the girl pricked her finger and thrust her hand into a thorn-bush, so that she might drop some blood on to the spindle; then she threw it into the well, and jumped in herself.

Like her sister she awoke in the beautiful meadow, and walked over it till she came to the oven. ‘Take us out, take us out, or alas! we shall be burnt to a cinder; we were baked through long ago,’ cried the loaves as before. But the lazy girl answered, ‘Do you think I am going to dirty my hands for you?’ and walked on.

Presently she came to the apple-tree. ‘Shake me, shake me, I pray; my apples, one and all, are ripe,’ it cried. But she only answered, ‘A nice thing to ask me to do, one of the apples might fall on my head,’ and passed on.

At last she came to Mother Holle’s house, and as she had heard all about the large teeth from her sister, she was not afraid of them, and engaged herself without delay to the old woman.

The first day she was very obedient and industrious, and exerted herself to please Mother Holle, for she thought of the gold she should get in return. The next day, however, she began to dawdle over her work, and the third day she was more idle still; then she began to lie in bed in the mornings and refused to get up. Worse still, she neglected to make the old woman’s bed properly, and forgot to shake it so that the feathers might fly about. So Mother Holle very soon got tired of her, and told her she might go. The lazy girl was delighted at this, and thought to herself, ‘The gold will soon be mine.’ Mother Holle led her, as she had led her sister, to the broad gateway; but as she was passing through, instead of the shower of gold, a great bucketful of pitch came pouring over her.

‘That is in return for your services,’ said the old woman, and she shut the gate.

So the lazy girl had to go home covered with pitch, and the cock on the well called out as she saw her:

‘Cock-a-doodle-doo!
Your dirty daughter’s come back to you.’

But, try what she would, she could not get the pitch off and it stuck to her as long as she lived.

April 15, 2017
Library and Internet Research

Understanding and Using the Library and Internet Research

What is Library? A library is a collection of sources of information and similar resources, made accessible to a defined community for reference or borrowing. It provides physical or digital access to material and may be a physical building or room, or a virtual space, or both. A library’s collection can include books, periodicals, newspapers, manuscripts, films, maps, prints, documents, micro-form, CDs, cassettes, videotapes, DVDs, Blu-ray Discs, e-books, audio-books, databases, and other formats. Libraries range in size from a few shelves of books to several million items.

What is Internet Research? Internet research has had a profound impact on the way ideas are formed and knowledge is created. Common applications of Internet research include personal research on a particular subject (something mentioned on the news, a health problem, etc.), students doing research for academic projects and papers, and journalists and other writers researching stories.

Research is a broad term. Here, it is used to mean “looking something up (on the Web)”. It includes any activity where a topic is identified, and an effort is made to actively gather information for the purpose of furthering understanding. It may include some post-collection analysis like a concern for quality or synthesis.

A third approach to generate new business ideas is to conduct library and Internet research. A natural tendency is to think that an idea should be chosen, and the process of researching the idea should then begin. This approach is too linear. Often, the best ideas emerge when the general notion of an idea, like creating casual electronic games for adults, is merged with extensive library and Internet research, which might provide insights into the best type of casual games to create.

Libraries are often an underutilized source of information for generating business ideas. The best approach to utilizing a library is to discuss your general area of interest with a reference librarian, who can point out useful resources, such as industry-specific magazines, trade journals, and industry reports. Simply browsing through several issues of a trade journal on a topic can spark new ideas. Very powerful search engines and databases are also available through university and large public libraries, which would cost hundreds or thousands of dollars to access on your own. An example is IBIS World (www.ibisworld.com), a company that publishes market research on all major industries and subcategories within industries. IBIS World published a 30-page report on the solar power industry, for example, in March 2011, which includes key statistics (about industry growth and profitability), a complete industry analysis, and an outlook for the future. Spending time reading this report could spark new ideas for solar powered devices or help affirm an existing idea.

Internet research is also important. If you are starting from scratch, simply typing “new business ideas” into Google or Yahoo! will produce links to newspaper and magazine articles about the “hottest” and “latest” new business ideas. Although these types of articles are general in nature, they represent a starting point if you’re trying to generate new business ideas from scratch. If you have a specific idea in mind, a useful technique is to set up a Google or Yahoo! “e-mail alert” using keywords that pertain to your topic of interest. Google and Yahoo! alerts are e-mail updates of the latest Google or Yahoo! results including press releases, news articles, and blog posts based on your topic. This technique, which is available for free, will feed you a daily stream of news articles and Blog postings about specific topics. Another approach is to follow business leaders and experts in the industries you’re interested in on Twitter. The best way to locate people on Twitter you might be interested in following is by typing into the search bar labeled “Who to Follow” relevant keywords preceded by the “#” sign. For example, if you’re interested in solar power, type “#solar power” into the search bar. All the results will be people or companies who tweet about solar power topics.

Once an entrepreneur has an idea, it often needs to be shaped and fine-tuned. One way to do this, in conjunction with the suggestions made previously, is to enlist a mentor to help. An explanation of how to use a mentor in this regard, and where mentors can be found, is described in the “Partnering for Success” feature.

Library VS Internet Research

Many people are confused about what constitutes library research versus what constitutes Internet research. Some people argue that effective research is never conducted on the Internet, that one needs access to the resources of a library to conduct thorough investigations. People in this camp argue that institutional libraries pay significant sums to provide access to proprietary databases to their customers that is, databases that offer abstracts, bibliographical information, and, oftentimes, full texts of articles published in scholarly journals. Also, research purists may argue that documents published on the Internet lack the authority of research that is peer-reviewed and published by major publishers. Something important to consider is the difference between an Internet resource and an academic resource accessed via the Internet. For example, if I simply Google “research method,” one of my first search results is from about.com – a good resource, but not necessarily an academic resource. Although I can glean about.com for useful information about the generics of a topic like “research methods,” for the purposes of an academic research assignment, it may be wise to use the Internet to access my library’s databases (like Academic Search Premier, JSTOR, etc.) for online access to a plethora of information pertaining to my search term. The Internet hosts a variety of resources, some of which are useful for casual, everyday references (like about.com) and others which are more appropriate for an academic research assignment (like my library’s databases: Academic Search Premier, JSTOR, etc.)

Because of a misunderstanding about the way in which the Internet serves both purposes (casual, everyday research and formal, academic research) some students report they never use their library’s resources. Studies of the research processes of students have found that many students limit their investigations to search engines such as Google, paying especially close attention to the first eight or so hits on any search. Unfortunately, students who conduct research in this way often end up with sources that they later realize aren’t useful in crafting informed, thorough, formal academic research and/or arguments.

To conduct effective research, you may need to use both the library and the Internet. Limiting yourself to the library cuts off some very innovative work that may not yet be accessible for your library’s periodical indexes and abstracts. In turn, relying solely on the Internet is like trying to dig a hole with your tongue rather than a shovel: extremely counterproductive and a waste of time.

Information junkies know arguments for using either the library or the Internet are out of touch with reality. As research libraries increase the number of electronic resources they subscribe to, many traditional resources are now accessible via the Internet although passwords may be required. In other words, distinctions between the library and the Web are blurring.

April 11, 2017
Brainstorming

What is Brainstorming?

Meaning of Brainstorming: “Brainstorming is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members.”

Definition of Brainstorming

Process for generating creative ideas and solutions through intensive and freewheeling group discussion. Every participant is encouraged to think aloud and suggests as many ideas as possible, no matter seemingly how outlandish or bizarre. Analysis, discussion, or criticism of the aired ideas is allowed only when the brainstorming session is over and evaluation session begins. See also lateral thinking and nominal group technique.

A common way to generate new business ideas is through brainstorming. In general, brainstorming is simply the process of generating several ideas about a specific topic. The approaches range from a person sitting down with a yellow legal pad and jotting down interesting business ideas to formal “brainstorming sessions” led by moderators that involve a group of people.

In a formal brainstorming session, the leader of the group asks the participants to share their ideas. One person shares an idea, another person reacts to it, another person reacts to the reaction, and so on. A flip chart or an electronic white-board is typically used to record all the ideas. A productive session is freewheeling and lively. The session is not used for analysis or decision making the ideas generated during a brainstorming session need to be filtered and analyzed, but this is done later. Show the four strict rules for conducting a formal brainstorming session. As you’ll see, the number one rule for a brainstorming session is that no criticism is allowed, including chuckles, raised eyebrows, or facial expressions that express skepticism or doubt. Criticism stymies creativity and inhibits the free flow of ideas.

Formal Brainstorming Session

I. No criticism is allowed, including chuckles, raised eyebrows, or facial expressions that express skepticism or doubt. Criticism stymies creativity and inhibits the free flow of ideas.
II. Freewheeling, which is the carefree expression of ideas free from rules or restraints, is encouraged; the more ideas, the better. Even crazy or outlandish ideas may lead to a good idea or a solution to a problem.
III. The session moves quickly, and nothing is permitted to slow down its pace. For example, it is more important to capture the essence of an idea than to take the time to write it down neatly.
IV. Leapfrogging is encouraged. This means using one idea as a means of jumping forward quickly to other ideas.

Brainstorming sessions dedicated to generating new business ideas are often less formal. For example, as described in more detail in Case 11.2, during the creation of Proactiv, a popular acne treatment product, Dr. Katie Rodan, one of the company’s founders, hosted dinner parties at her house and conducted brainstorming sessions with guests. The guests included business executives, market researchers, marketing consultants, an FDA regulatory attorney, and others. Rodan credits this group with helping her and her co-founder brainstorm a number of ideas that helped shape Proactiv and move the process of starting the company forward. Similarly, Sharelle Klause, the founder of Dry Soda, a company that makes an all-natural soda that’s paired with food the way wine is in upscale restaurants, tested her idea by first talking to her husband’s colleagues, who were in the food industry, and then tapped into the professional network of a friend who owned a bottled water company. Through the process, she met a chemist, who was instrumental in helping her develop the initial recipes for her beverage. Klause also went directly to restaurant owners and chefs to ask them to sample early versions of her product. While this approach only loosely fits the definition of brainstorming, the spirit is the same. Klause was bouncing ideas and early prototypes of her product off others to get their reactions and generate additional ideas. DRY Soda is the subject of Case 9.1.

Approaches to brainstorming are only limited by a person’s imagination. For example, to teach her students an approach to utilizing brainstorming to generate business ideas, Professor Marcene Sonneborn, an adjunct professor at the Whitman School of Management Syracuse University, uses a tool she developed called the “bug report” to help students brainstorm business ideas. She instructs her students to list 75 things that “bug” them in their everyday lives. The number 75 was chosen because it forces students to go beyond thinking about obvious things that bug them (campus parking, roommates, scraping snow off their windshields in the winter), and think more deeply. On occasions, students actually hold focus groups with their friends to brainstorm ideas and fill out their lists.

April 11, 2017
Focus Groups

What is Focus Groups?

A focus group is small, but the demographically diverse group of people whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product or something else to determine the reactions that can be expected from a larger population. It is a form of qualitative research consisting of interviews in which a group of people is asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members. During this process, the researcher either takes notes or records the vital points he or she is getting from the group. Researchers should select members of the focus group carefully for effective and authoritative responses.

Define of Focus Groups

“A group of people assembled to participate in a discussion about a product before it is launched, or to provide feedback on a political campaign, television series, etc.”

Definitions of Focus Groups

Market research: Small number of people (usually between 4 and 15, but typically 8) brought together with a moderator to focus on a specific product or topic. Focus groups aim at a discussion instead of on individual responses to formal questions and produce qualitative data (preferences and beliefs) that may or may not be representative of the general population.

Problem-solving: Idea generation or forecasting technique where several experts or informed individuals share their point of view on a specific topic or problem.

A focus group is a gathering of 5 to 10 people who are selected because of their relationship to the issue being discussed. Although focus groups are used for a variety of purposes, they can be used to help generate new business ideas.

Focus groups typically involve a group of people who are familiar with a topic, are brought together to respond to questions, and shed light on an issue through the give-and-take nature of a group discussion. Focus groups usually work best as a follow-up to brainstorming, when the general idea for a business has been formulated, such as casual electronic games for adults, but further refinement of the idea is needed. Usually, focus groups are conducted by trained moderators. The moderator’s primary goals are to keep the group “focused” and to generate lively discussion. Much of the effectiveness of a focus group session depends on the moderator’s ability to ask questions and keep the discussion on track. For example, a retail establishment in which coffee is sold, such as Starbucks, might conduct a focus group consisting of 7 to 10 frequent customers and ask the group, “What is it that you don’t like about our coffee shop?” A customer may say, “You sell 1-pound bags of your specialty ground coffees for people to brew at home. That’s okay, but I often run out of the coffee in just a few days. Sometimes it’s a week before I get back to the shop to buy another bag. If you sold 3-pound or 5-pound bags, I’d actually use more coffee because I wouldn’t run out so often. I guess I could buy two or three 1-pound bags at the same time, but that gets a little pricey. I’d buy a 3- or 5-pound bag, however, if you’d discount your price a little for larger quantities.” The moderator may then ask the group, “How many people here would buy 3-pound or 5-pound bags of our coffee if they were available?” If five hands shoot up, the coffee shop may have just uncovered an idea for a new product line.

Some companies utilize hybrid focus group methodologies to achieve specific insights and goals. An example is “college drop-ins.” This approach involves paying college students to host a party at their campus and providing them a budget to buy food and snacks. During the party, the hosts interview and videotape other students about specific market issues. Everything is up-front—the partygoers are told that the information is being collected for a market research firm (on behalf of a client).

History of Focus Groups

Focus groups have a long history and were used during the Second World War (1939-1945) to examine the effectiveness of propaganda. Associate director sociologist Robert K. Merton set up focus groups at the Bureau of Applied Social Research in the USA prior to 1976. Psychologist and marketing expert Ernest Dichter coined the term “focus group” itself before his death in 1991.

April 10, 2017
The Creative Process

The Creative Process

Creativity is a phenomenon whereby something new and somehow valuable is formed. The created item may be intangible (such as an idea, a scientific theory, a musical composition, or a joke) or a physical object (such as an invention, a literary work, or a painting).

Scholarly interest in creativity involves many definitions and concepts pertaining to a number of disciplines: engineering, psychology, cognitive science, education, philosophy (particularly philosophy of science), technology, theology, sociology, linguistics, business studies, songwriting, and economics, covering the relations between creativity and general intelligence, mental and neurological processes, personality type and creative ability, creativity and mental health; the potential for fostering creativity through education and training, especially as augmented by technology; the maximization of creativity for national economic benefit, and the application of creative resources to improve the effectiveness of teaching and learning.

The Creative process can be broken into stages:

Preparation

This is the first phase, which most people call “work.” A writer, for example, prepares by writing, by reading, or by revising earlier work. A musician plays scales, chords, or songs; a painter messes with paints or visits an art gallery; an entrepreneur researches problems to solve; a programmer plays with code. In each example, the creative is going through relatively mundane processes.

The reason I say most people call this phase “work” is that these processes may or may not be inherently enjoyable. They’re also fairly mundane and tedious, but the creative has learned that this process is necessary to plant the seeds that lead to…Preparation is the background, experience, and knowledge that an entrepreneur brings to the opportunity recognition process. Just as an athlete must practice to excel, an entrepreneur needs the experience to spot opportunities. Over time, the results of research suggest that as much as 50 to 90 percent of start-up ideas emerge from a person’s prior work experience.

Incubation

Incubation is the stage during which a person considers an idea or thinks about a problem; it is the “mulling things over” phase. Sometimes incubation is a conscious activity, and sometimes it is unconscious and occurs while a person is engaged in another activity. One writer characterized this phenomenon by saying that “ideas churn around below the threshold of consciousness.”

This would be the mystical process if there were one, because you often don’t know that you’re incubating an idea, or if you do know you’re working on one, you don’t know when it’s going to come out. It’s during this phase that your conscious and subconscious minds are working on the idea, making new connections, separating out unnecessary ideas, and grabbing for other ideas.

This is the phase that most people mess up the most with distractions and the hustle and bustle of daily lives. Modern life, with its many beeps, buzzes, and distractions, has the strong tendency to grab the attention of both our subconscious and our unconscious mind, and as result, the creative process stops and is instead replaced by more immediate concerns.

Insight

Insight is the flash of recognition when the solution to a problem is seen or an idea is born. It is sometimes called the “eureka” experience. In a business context, this is the moment an entrepreneur recognizes an opportunity. Sometimes this experience pushes the process forward, and sometimes it prompts an individual to return to the preparation stage. For example, an entrepreneur may recognize the potential for an opportunity but may feel that more knowledge and thought is required before pursuing it.

Evaluation

Evaluation is the stage of the creative process during which an idea is subjected to scrutiny and analyzed for its viability. Many entrepreneurs mistakenly skip this step and try to implement an idea before they’ve made sure it is viable. Evaluation is a particularly challenging stage of the creative process because it requires an entrepreneur to take a candid look at the viability of an idea.

Elaboration

Elaboration is the stage during which the creative idea is put into a final form: The details are worked out and the idea is transformed into something of value, such as a new product, service, or business concept. In the case of a new business, this is the point at which a business plan is written.

Illumination

This is the “Eureka” moment that many of us spend our days questing after. When it hits, the creative urge is so incredibly strong that we lose track of what else is happening. The driving impulse is to get whatever is going on in our heads down into whatever medium it’s intended for.

The most frustrating thing for me is that the “illumination” moments happen at the most inopportune times. They invariably happen when I’m in the shower when I’m driving by myself, when I’m working out, or when I’m sitting in mind-numbing meetings that I can’t get out of. Of course, the bad part is as I said above: the impulse is to get the idea out as soon as possible, so it’s not at all uncommon for me to stop showering, driving, or working out and run to the nearest notepad – and, in meetings, I start purging immediately anyway. I’ve yet to gain enough clout to excuse myself from the meetings, but I’m working on it.

I was speaking to a friend a few weeks ago, and I told her I was frustrated because I was pregnant with ideas and didn’t have time to get them out. Keeping with the analogy, when a Eureka! moment hits, it’s much like labor – you’re done with incubating, and it’s time for…

Implementation

This phase is the one in which the idea you’ve been preparing and incubating sees the light of day. It’s when that written piece comes out, when that song flows when that canvas reveals its painting, and so on. It’s also when a good creative starts to evaluate the idea and determine whether it’s good or not – but only after they have enough to see where it’s going.

Most of the creative I know or work with get really frustrated with others during this phase. Other people only see the creation at the end, and they don’t recognize or care much about the process that generated that idea. This is especially true with some supervisors and bosses who expect the end product on a certain schedule, even though the creative process does not work that way. Creative know that for every good idea, there are at least a few that don’t work out, but they can’t know ahead of time what’s going to work out and what won’t.

The creative process begins with work and ends with work. The takeaway point here is that creativity is not just percolating and Eureka: it’s percolating and Eureka sandwiched between work phases.

April 10, 2017
Successful Characteristics of Entrepreneur

Successful Characteristics of Entrepreneur

Have you ever thought about striking out on your own? After all, being your own boss can be an exciting prospect. However, owning a business isn’t for everyone. To be a successful entrepreneur, you must have or develop certain personality traits. Here are nine characteristics you should ideally possess to start and run your own business:

I. Motivation: Entrepreneurs are enthusiastic, optimistic and future-oriented. They believe they’ll be successful and are willing to risk their resources in pursuit of profit. They have high energy levels and are sometimes impatient. They are always thinking about their business and how to increase their market share. Are you self-motivated enough to do this, and can you stay motivated for extended periods of time? Can you bounce back in the face of challenges?

Meaning of Motivation is a theoretical construct used to explain behavior. It gives the reason for people’s actions, desires, and needs. Motivation can also be defined as one’s direction to behavior, or what causes a person to want to repeat a behavior and vice versa. A motive is what prompts the person to act in a certain way, or at least develop an inclination for specific behavior. According to Maehr and Meyer, “Motivation is a word that is part of the popular culture as few other psychological concepts are.”

II. Creativity and Persuasiveness: Successful entrepreneurs have the creative capacity to recognize and pursue opportunities. They possess strong selling skills and are both persuasive and persistent. Are you willing to promote your business tirelessly and look for new ways to get the word out about your product or service? Meaning of Creativity is a phenomenon whereby something new and somehow valuable is formed. The created item may be intangible (such as an idea, a scientific theory, a musical composition, or a joke) or a physical object (such as an invention, a literary work, or a painting).

III. Versatility: Company workers can usually rely on a staff or colleagues to provide service or support. As an entrepreneur, you’ll typically start out as a “Solo-entrepreneur,” meaning you will be on your own for a while. You may not have the luxury of hiring a support staff initially. Therefore, you will end up wearing several different hats, including secretary, bookkeeper and so on. You need to be mentally prepared to take on all these tasks at the beginning. Can you do that? Meaning of Versatility; ability to adapt or be adapted to many different functions or activities.

IV. Superb Business Skills: Entrepreneurs are naturally capable of setting up the internal systems, procedures and processes necessary to operate a business. They are focused on cash flow, sales and revenue at all times. Successful entrepreneurs rely on their business skills, know-how and contacts. Evaluate your current talents and professional network. Will your skills, contacts and experience readily transfer to the business idea you want to pursue?

V. Risk Tolerance: Launching any entrepreneurial venture is risky. Are you willing to assume that risk? You can reduce your risk by thoroughly researching your business concept, industry and market. You can also test your concept on a small scale. Can you get a letter of intent from prospective customers to purchase? If so, do you think customers would actually go through with their transaction?

VI. Drive: As an entrepreneur, you are in the driver’s seat, so you must be proactive in your approaches to everything. Are you a doer — someone willing to take the reins — or would you rather someone else do things for you? Meaning of Drive; operate and control the direction and speed of a motor vehicle. Propel or carry along by force in a specified direction.

VII. Vision: One of your responsibilities as founder and head of your company is deciding where your business should go. That requires vision. Without it, your boat will be lost at sea. Are you the type of person who looks ahead and can see the big picture? Meaning of Vision; the faculty or state of being able to see. The ability to think about or plan the future with imagination or wisdom. An experience of seeing someone or something in a dream or trance, or as a supernatural apparition.

VIII. Flexibility and Open-Mindedness: While entrepreneurs need a steadfast vision and direction, they will face a lot of unknowns. You will need to be ready to tweak any initial plans and strategies. New and better ways of doing things may come along as well. Can you be open-minded and flexible in the face of change? Definition of Flexibility; The quality of bending easily without breaking.

IX. Decisiveness: As an entrepreneur, you won’t have room for procrastination or indecision. Not only will these traits stall progress, but they can also cause you to miss crucial opportunities that could move you toward success. Can you make decisions quickly and seize the moment? Definition of Decisiveness; The ability to make decisions quickly and effectively. the conclusive nature of an issue that has been settled or a result that has been produced.

April 10, 2017
Personal Characteristics of the Entrepreneur

Personal Characteristics of the Entrepreneur

An entrepreneur is typically in control of a commercial undertaking, directing the factors of production – the human, financial and material resources that are required to exploit a business opportunity. They act as the manager and oversee the launch and growth of an enterprise. Entrepreneurship is the process by which an individual (or team) identifies a business opportunity and acquires and deploys the necessary resources required for its exploitation. The exploitation of entrepreneurial opportunities may include actions such as developing a business plan, hiring the human resources, acquiring financial and material resources, providing leadership, and being responsible for the venture’s success or failure.

How did Michael Dell come up with the idea of a “build it yourself” computer company? How did Dave Roberts, the founder of Pop Cap Games, figure out that there is a large and growing market for “casual” electronic games?

Researchers have identified several characteristics that tend to make some people better at recognizing opportunities than others. Before we talk about them, there is an important yet subtle difference between two key terms pertaining to this topic. We’ve already defined an opportunity as a favorable set of circumstances that create the need for a new product, service, or business. But, the term opportunity recognition refers to the process of perceiving the possibility of a profitable new business or a new product or service. That is, an opportunity cannot be pursued until it’s recognized. Now let’s look at some Personal or specific characteristics shared by those who excel at recognizing an opportunity.

Prior Experience

Several studies show that prior experience in an industry helps entrepreneurs recognize business opportunities. For example, evidence over time about the founders of firms appearing on the Inc. 500 list shows that well over 40 percent of those studied got the idea for their new businesses while working as employees for companies in the same industries. This finding is consistent with the findings of research studies the National Federation of Independent Businesses’ group has completed over time. There are several explanations for these findings. By working in an industry, an individual may spot a market niche that is under-served. It is also possible that while working in a particular area, an individual builds a network of social contacts in that industry that may provide insights that lead to opportunities.

Once an entrepreneur starts a firm, new venture opportunities become apparent. This is called the corridor principle, which states that once an entrepreneur starts a firm, he or she begins a journey down a path where “corridors” leading to new venture opportunities become apparent. The insight provided by this principle is simply that once someone starts a firm and becomes immersed in an industry, it’s much easier for that person to see new opportunities in the industry than it is for someone looking in from the outside.

Cognitive Factors

Opportunity recognition may be an innate skill or a cognitive process. There are some who think that entrepreneurs have a “sixth sense” that allows them to see opportunities that others miss. This sixth sense is called entrepreneurial alertness, which is formally defined as the ability to notice things without engaging in the deliberate search. Most entrepreneurs see themselves in this light, believing they are more “alert” than others. Alertness is largely a learned skill, and people who have more knowledge of an area tend to be more alert to opportunities in that area than others? A computer engineer, for example, would be more alert to needs and opportunities within the computer industry than a lawyer would be.

The research findings on entrepreneurial alertness are mixed. Some researchers conclude that alertness goes beyond noticing things and involves a more purposeful effort. For example, one scholar believes that the crucial difference between opportunity finders (i.e., Entrepreneurs) and non-finders is their relative assessments of the marketplace. In other words, entrepreneurs may be better than others at sizing up the marketplace and inferring the likely implications.

Social Networks

The extent and depth of an individual’s social network affects opportunity recognition. People who build a substantial network of social and professional contacts will be exposed to more opportunities and ideas than people with sparse networks. This exposure can lead to new business

starts. Research results over time consistently suggest that somewhere between 40 percent and 50 percent of those who start businesses got their ideas through social contacts. In a related study, the differences between solo entrepreneurs (those who identified their business ideas on their own) and network entrepreneurs (those who identified their ideas through social contacts) were examined. The researchers found that network entrepreneurs identified significantly more opportunities than solo entrepreneurs but were less likely to describe themselves as being particularly alert or creative.

An important concept that sheds light on the importance of social networks to opportunity recognition is the differential impact of strong-tie versus weak-tie relationships. Relationships with other people are called “ties.” We all have ties. Strong-tie relationships are characterized by frequent interaction and ties between coworkers, friends, and spouses. Weak-tie relationships are characterized by infrequent interaction and ties between casual acquaintances. According to research in this area, it is more likely that an entrepreneur will get a new business idea through a weak-tie than a strong-tie relationship because strong-tie relationships, which typically form between like-minded individuals, tend to reinforce insights and ideas the individuals already have. Weak-tie relationships, on the other hand, which form between casual acquaintances, are not as apt to be between like-minded individuals, so one person may say something to another that sparks a completely new idea. An example might be an electrician explaining to a restaurant owner how he solved a business problem. After hearing the solution, the restaurant owner might say, “I would never have heard that solution from someone in my company or industry. That insight is completely new to me and just might help me solve my problem.”

Creativity

Creativity is a phenomenon whereby something new and somehow valuable is formed. The created item may be intangible (such as an idea, a scientific theory, a musical composition, or a joke) or a physical object (such as an invention, a literary work, or a painting).

Scholarly interest in creativity involves many definitions and concepts pertaining to a number of disciplines: engineering, psychology, cognitive science, education, philosophy (particularly philosophy of science), technology, theology, sociology, linguistics, business studies, songwriting, and economics, covering the relations between creativity and general intelligence, mental and neurological processes, personality type and creative ability, creativity and mental health; the potential for fostering creativity through education and training, especially as augmented by technology; the maximization of creativity for national economic benefit, and the application of creative resources to improve the effectiveness of teaching and learning.

Creativity is the process of generating a novel or useful idea. Opportunity recognition may be, at least in part, a creative process. On an anecdotal basis, it is easy to see the creativity involved in forming many products, services, and businesses. Increasingly, teams of entrepreneurs working within a company are sources of creativity for their firm.

April 10, 2017
Hansel and Gretel

Hansel and Gretel

“The Fairy Tales” short story was written by the Brothers Grimm: Hard by a great forest dwelt a poor wood-cutter with his wife and his two children. The boy was called Hansel and the girl Gretel. He had little to bite and to break, and once when great dearth fell on the land, he could no longer procure even daily bread. Now when he thought over this by night in his bed, and tossed about in his anxiety, he groaned and said to his wife: ‘What is to become of us? How are we to feed our poor children, when we no longer have anything even for ourselves?’ ‘I’ll tell you what, husband,’ answered the woman, ‘early tomorrow morning we will take the children out into the forest to where it is the thickest; there we will light a fire for them, and give each of them one more piece of bread, and then we will go to our work and leave them alone. They will not find the way home again, and we shall be rid of them.’ ‘No, wife,’ said the man, ‘I will not do that; how can I bear to leave my children alone in the forest? —the wild animals would soon come and tear them to pieces.’ ‘O, you fool!’ said she, ‘then we must all four die of hunger, you may as well plane the planks for our coffins,’ and she left him no peace until he consented. ‘But I feel very sorry for the poor children, all the same,’ said the man.

The two children had also not been able to sleep for hunger, and had heard what their stepmother had said to their father. Gretel wept bitter tears, and said to Hansel: ‘Now all is over with us.’ ‘Be quiet, Gretel,’ said Hansel, ‘do not distress yourself, I will soon find a way to help us.’ And when the old folks had fallen asleep, he got up, put on his little coat, opened the door below, and crept outside. The moon shone brightly, and the white pebbles which lay in front of the house glittered like real silver pennies. Hansel stooped and stuffed the little pocket of his coat with as many as he could get in. Then he went back and said to Gretel: ‘Be comforted, dear little sister, and sleep in peace, God will not forsake us,’ and he lay down again in his bed. When day dawned, but before the sun had risen, the woman came and awoke the two children, saying: ‘Get up, you sluggards! we are going into the forest to fetch wood.’ She gave each a little piece of bread, and said: ‘There is something for your dinner, but do not eat it up before then, for you will get nothing else.’ Gretel took the bread under her apron, as Hansel had the pebbles in his pocket. Then they all set out together on the way to the forest. When they had walked a short time, Hansel stood still and peeped back at the house, and did so again and again. His father said: ‘Hansel, what are you looking at there and staying behind for? Pay attention, and do not forget how to use your legs.’ ‘Ah, father,’ said Hansel, ‘I am looking at my little white cat, which is sitting up on the roof, and wants to say goodbye to me.’ The wife said: ‘Fool, that is not your little cat, that is the morning sun which is shining on the chimneys.’ Hansel, however, had not been looking back at the cat, but had been constantly throwing one of the white pebble-stones out of his pocket on the road.

When they had reached the middle of the forest, the father said: ‘Now, children, pile up some wood, and I will light a fire that you may not be cold.’ Hansel and Gretel gathered brushwood together, as high as a little hill. The brushwood was lighted, and when the flames were burning very high, the woman said: ‘Now, children, lay yourselves down by the fire and rest, we will go into the forest and cut some wood. When we have done, we will come back and fetch you away.’

Hansel and Gretel sat by the fire, and when noon came, each ate a little piece of bread, and as they heard the strokes of the wood-axe they believed that their father was near. It was not the axe, however, but a branch which he had fastened to a withered tree which the wind was blowing backwards and forwards. And as they had been sitting such a long time, their eyes closed with fatigue, and they fell fast asleep. When at last they awoke, it was already dark night. Gretel began to cry and said: ‘How are we to get out of the forest now?’ But Hansel comforted her and said: ‘Just wait a little, until the moon has risen, and then we will soon find the way.’ And when the full moon had risen, Hansel took his little sister by the hand, and followed the pebbles which shone like newly-coined silver pieces, and showed them the way.

They walked the whole night long, and by break of day came once more to their father’s house. They knocked at the door, and when the woman opened it and saw that it was Hansel and Gretel, she said: ‘You naughty children, why have you slept so long in the forest?—we thought you were never coming back at all!’ The father, however, rejoiced, for it had cut him to the heart to leave them behind alone.

Not long afterwards, there was once more great dearth throughout the land, and the children heard their mother saying at night to their father: ‘Everything is eaten again, we have one half loaf left, and that is the end. The children must go, we will take them farther into the wood, so that they will not find their way out again; there is no other means of saving ourselves!’ The man’s heart was heavy, and he thought: ‘It would be better for you to share the last mouthful with your children.’ The woman, however, would listen to nothing that he had to say, but scolded and reproached him. He who says A must say B, likewise, and as he had yielded the first time, he had to do so a second time also.

The children, however, were still awake and had heard the conversation. When the old folks were asleep, Hansel again got up, and wanted to go out and pick up pebbles as he had done before, but the woman had locked the door, and Hansel could not get out. Nevertheless he comforted his little sister, and said: ‘Do not cry, Gretel, go to sleep quietly, the good God will help us.’

Early in the morning came the woman, and took the children out of their beds. Their piece of bread was given to them, but it was still smaller than the time before. On the way into the forest Hansel crumbled his in his pocket, and often stood still and threw a morsel on the ground. ‘Hansel, why do you stop and look round?’ said the father, ‘go on.’ ‘I am looking back at my little pigeon which is sitting on the roof, and wants to say goodbye to me,’ answered Hansel. ‘Fool!’ said the woman, ‘that is not your little pigeon, that is the morning sun that is shining on the chimney.’ Hansel, however little by little, threw all the crumbs on the path.

The woman led the children still deeper into the forest, where they had never in their lives been before. Then a great fire was again made, and the mother said: ‘Just sit there, you children, and when you are tired you may sleep a little; we are going into the forest to cut wood, and in the evening when we are done, we will come and fetch you away.’ When it was noon, Gretel shared her piece of bread with Hansel, who had scattered his by the way. Then they fell asleep and evening passed, but no one came to the poor children. They did not awake until it was dark night, and Hansel comforted his little sister and said: ‘Just wait, Gretel, until the moon rises, and then we shall see the crumbs of bread which I have strewn about, they will show us our way home again.’ When the moon came they set out, but they found no crumbs, for the many thousands of birds which fly about in the woods and fields had picked them all up. Hansel said to Gretel: ‘We shall soon find the way,’ but they did not find it. They walked the whole night and all the next day too from morning till evening, but they did not get out of the forest, and were very hungry, for they had nothing to eat but two or three berries, which grew on the ground. And as they were so weary that their legs would carry them no longer, they lay down beneath a tree and fell asleep.

It was now three mornings since they had left their father’s house. They began to walk again, but they always came deeper into the forest, and if help did not come soon, they must die of hunger and weariness. When it was mid-day, they saw a beautiful snow-white bird sitting on a bough, which sang so delightfully that they stood still and listened to it. And when its song was over, it spread its wings and flew away before them, and they followed it until they reached a little house, on the roof of which it alighted; and when they approached the little house they saw that it was built of bread and covered with cakes, but that the windows were of clear sugar. ‘We will set to work on that,’ said Hansel, ‘and have a good meal. I will eat a bit of the roof, and you Gretel, can eat some of the window, it will taste sweet.’ Hansel reached up above, and broke off a little of the roof to try how it tasted, and Gretel leant against the window and nibbled at the panes. Then a soft voice cried from the parlour:

‘Nibble, nibble, gnaw,
Who is nibbling at my little house?’

The children answered:

‘The wind, the wind,
The heaven-born wind,’

and went on eating without disturbing themselves. Hansel, who liked the taste of the roof, tore down a great piece of it, and Gretel pushed out the whole of one round window-pane, sat down, and enjoyed herself with it. Suddenly the door opened, and a woman as old as the hills, who supported herself on crutches, came creeping out. Hansel and Gretel were so terribly frightened that they let fall what they had in their hands. The old woman, however, nodded her head, and said: ‘Oh, you dear children, who has brought you here? do come in, and stay with me. No harm shall happen to you.’ She took them both by the hand, and led them into her little house. Then good food was set before them, milk and pancakes, with sugar, apples, and nuts. Afterwards two pretty little beds were covered with clean white linen, and Hansel and Gretel lay down in them, and thought they were in heaven.

The old woman had only pretended to be so kind; she was in reality a wicked witch, who lay in wait for children, and had only built the little house of bread in order to entice them there. When a child fell into her power, she killed it, cooked and ate it, and that was a feast day with her. Witches have red eyes, and cannot see far, but they have a keen scent like the beasts, and are aware when human beings draw near. When Hansel and Gretel came into her neighbourhood, she laughed with malice, and said mockingly: ‘I have them, they shall not escape me again!’ Early in the morning before the children were awake, she was already up, and when she saw both of them sleeping and looking so pretty, with their plump and rosy cheeks she muttered to herself: ‘That will be a dainty mouthful!’ Then she seized Hansel with her shrivelled hand, carried him into a little stable, and locked him in behind a grated door. Scream as he might, it would not help him. Then she went to Gretel, shook her till she awoke, and cried: ‘Get up, lazy thing, fetch some water, and cook something good for your brother, he is in the stable outside, and is to be made fat. When he is fat, I will eat him.’ Gretel began to weep bitterly, but it was all in vain, for she was forced to do what the wicked witch commanded.

And now the best food was cooked for poor Hansel, but Gretel got nothing but crab-shells. Every morning the woman crept to the little stable, and cried: ‘Hansel, stretch out your finger that I may feel if you will soon be fat.’ Hansel, however, stretched out a little bone to her, and the old woman, who had dim eyes, could not see it, and thought it was Hansel’s finger, and was astonished that there was no way of fattening him. When four weeks had gone by, and Hansel still remained thin, she was seized with impatience and would not wait any longer. ‘Now, then, Gretel,’ she cried to the girl, ‘stir yourself, and bring some water. Let Hansel be fat or lean, tomorrow I will kill him, and cook him.’ Ah, how the poor little sister did lament when she had to fetch the water, and how her tears did flow down her cheeks! ‘Dear God, do help us,’ she cried. ‘If the wild beasts in the forest had but devoured us, we should at any rate have died together.’ ‘Just keep your noise to yourself,’ said the old woman, ‘it won’t help you at all.’

Early in the morning, Gretel had to go out and hang up the cauldron with the water, and light the fire. ‘We will bake first,’ said the old woman, ‘I have already heated the oven, and kneaded the dough.’ She pushed poor Gretel out to the oven, from which flames of fire were already darting. ‘Creep in,’ said the witch, ‘and see if it is properly heated, so that we can put the bread in.’ And once Gretel was inside, she intended to shut the oven and let her bake in it, and then she would eat her, too. But Gretel saw what she had in mind, and said: ‘I do not know how I am to do it; how do I get in?’ ‘Silly goose,’ said the old woman. ‘The door is big enough; just look, I can get in myself!’ and she crept up and thrust her head into the oven. Then Gretel gave her a push that drove her far into it, and shut the iron door, and fastened the bolt. Oh! then she began to howl quite horribly, but Gretel ran away and the godless witch was miserably burnt to death.

Gretel, however, ran like lightning to Hansel, opened his little stable, and cried: ‘Hansel, we are saved! The old witch is dead!’ Then Hansel sprang like a bird from its cage when the door is opened. How they did rejoice and embrace each other, and dance about and kiss each other! And as they had no longer any need to fear her, they went into the witch’s house, and in every corner there stood chests full of pearls and jewels. ‘These are far better than pebbles!’ said Hansel, and thrust into his pockets whatever could be got in, and Gretel said: ‘I, too, will take something home with me,’ and filled her pinafore full. ‘But now we must be off,’ said Hansel, ‘that we may get out of the witch’s forest.’

When they had walked for two hours, they came to a great stretch of water. ‘We cannot cross,’ said Hansel, ‘I see no foot-plank, and no bridge.’ ‘And there is also no ferry,’ answered Gretel, ‘but a white duck is swimming there: if I ask her, she will help us over.’ Then she cried:

‘Little duck, little duck, dost thou see,
Hansel and Gretel are waiting for thee?
There’s never a plank, or bridge in sight,
Take us across on thy back so white.’

The duck came to them, and Hansel seated himself on its back, and told his sister to sit by him. ‘No,’ replied Gretel, ‘that will be too heavy for the little duck; she shall take us across, one after the other.’ The good little duck did so, and when they were once safely across and had walked for a short time, the forest seemed to be more and more familiar to them, and at length they saw from afar their father’s house. Then they began to run, rushed into the parlour, and threw themselves round their father’s neck. The man had not known one happy hour since he had left the children in the forest; the woman, however, was dead. Gretel emptied her pinafore until pearls and precious stones ran about the room, and Hansel threw one handful after another out of his pocket to add to them. Then all anxiety was at an end, and they lived together in perfect happiness. My tale is done, there runs a mouse; whosoever catches it, may make himself a big fur cap out of it.

April 8, 2017