Tag: Search Console

  • Yoast SEO

    Yoast SEO

    Yoast SEO for WordPress Users!

    If You are self-hosted WordPress Blog, the Yoast SEO Plugins is one of the most valuable tools for you help everything. Yoast SEO is one of the most widely popular WordPress plugins around and it’s easy to use everyone web SEO. Whether you’re running a personal blog or you’re a SEO professional managing a website for a client, Yoast is a powerful tool that can help you make your site as search engine-friendly as possible.

    Yoast SEO can be installed on any self-hosted WordPress Users. It’s easily the most comprehensive SEO-related WordPress plugin you could ask for and best of all, it’s free! You do have the option to buy Yoast SEO Premium extensions for some extra functionality, but its most important functions are part of the free plugin. Yoast makes it easy for you to do things like control titles and meta descriptions, set your targeted keywords and track how often you’re using them, manage sitemaps, and so much more.

    WordPress out of the box is already technically quite a good platform for SEO. This was true when Joost wrote his original WordPress SEO article in 2008 (updated every few months) and it’s still true today, but that doesn’t mean you can’t improve it further! This plugin is written from the ground up by Joost de Valk and his team at Yoast to improve your site’s SEO on all needed aspects. While this Yoast SEO plugin goes the extra mile to take care of all the technical optimization, more on that below, it first and foremost helps you write better content. Yoast SEO forces you to choose a focus keyword when you’re writing your articles, and then makes sure you use that focus keyword everywhere. What to Do When Your Google Rankings Take a Hit! Yoast SEO better help you for Your Web Blog Google Search Console easy and fast way.

    What is Yoast SEO?

    “Yoast is a search-optimization firm based in Wijchen, Netherlands. Yoast is currently considered the most comprehensive search engine optimization software available for WordPress users, with its developers responsible for over 10% of WordPress releases.”

    Yoast SEO is the most complete WordPress SEO plugin. It handles the technical optimization of your site & assists with optimizing your content. Yoast helps you with your website optimization, whether it be through our widely used SEO software or our online SEO courses: we’re here to help. Yoast Plugins for WordPress.

    Do you want more traffic to your site? The Yoast SEO plugins add specific functionality to your website that will help you to improve …While this Yoast SEO plugin goes the extra mile to take care of all the technical optimization, more on that below, it first and foremost helps you write better content. Yoast SEO forces you to choose a focus keyword when you’re writing your articles, and then makes sure you use that focus keyword everywhere.

    Free Yoast SEO or Yoast SEO Premium

    Yoast SEO Features

    Yoast SEO is the most comprehensive WordPress SEO plugin with many built-in tools and features. Here is a quick overview of some of those features.

    • Change post’s SEO title and meta description on a per post basis.
      Title and meta description support for taxonomies (e.g. category and tags).
    • Google search result snippet previews.
    • Focus keyword testing.
    • Meta Robots configuration:
      Easily add noodp, noydir meta tags.
      Easily noindex, or nofollow pages, taxonomies or entire archives.
    • Improved canonical support, adding canonical to taxonomy archives, single posts and pages and the front page.
    • RSS footer / header configuration.
    • Permalink clean ups, while still allowing for Google Custom Search.
    • Breadcrumbs support, with configurable breadcrumbs titles.
    • XML Sitemaps with:
      Images
      Configurable removal of post types and taxonomies
      Pages or posts that have been noindexed will not show in XML sitemap (but can if you want them too).
    • XML News Sitemaps.
    • .htaccess and robots.txt editor.
    • Ability to verify Google Webmaster Tools, Yahoo Site Explorer, and Bing Webmaster Tools
    • Basic import functionality for HeadSpace2 and All in One SEO. (You can also use the SEO Data Transporter to transfer functionality from themes like Thesis, Headway, Genesis etc).

    The premium version of the Yoast SEO comes with even more features.

    • A redirect manager that allows you to easily set up redirects.
    • Video tutorials to help you understand each feature of the plugin.
    • Premium support provided by the folks at Yoast to help you make the most out of your site’s SEO.

    Yoast-SEO

  • What to Do When Your Google Rankings Take a Hit!

    What to Do When Your Google Rankings Take a Hit!

    Google Rankings Take a Hit; Most businesses want to appear high up in the search rankings for relevant keywords, and you are probably no exception. So what happens when you suddenly find out that your rankings have taken a hit? This is a situation that happens to many businesses, and it can be a nasty shock. Fortunately, all is not lost. There could be any number of reasons why your rankings are suffering. Here are the steps that you should take when you find out that your rankings have fallen suddenly.

    What to Do When Your Google Rankings Take a Hit, Have There Been An Algorithm Update?

    The very first thing to do is find out whether Google has updated its algorithm. Google updates its algorithm all the time, but what you want to check for is any major update that could have affected your results.

    The easiest way to do this is to head to an SEO website like Moz, where you will quickly find out if anything big is happening. SEO specialists keep a very close eye on their rankings, and if they notice that something is up, they will be quick to find out what’s going on.

    If nothing has changed, you know it’s not related to the algorithm. However, if a large update has been made, you will most likely be able to find information about the recommended steps to take on the same SEO websites and blogs where you read about the update.

    If in doubt about what the problem is or whether you are doing everything you should be, speak to a professional. Contact an SEO and marketing agency like Sticky Digital and they will be able to help.

    Have You Optimized for Mobile?

    Next, up, has your site been optimized for mobile? If you have a responsive design, this is perfect because it will display correctly on any screen no matter what size it is.

    Alternatively, you could create a mobile version of your site to provide a better user experience on mobile devices, but responsive is better.

    Google has updated its mobile algorithm so that only mobile-friendly websites are displayed. If your site is not mobile optimized, this is undoubtedly going to have a huge impact on your rankings and traffic.

    Go Over All the Basic On-Page SEO Factors:

    The next thing to do is check over all of the on-page SEO basics. While link building and off-page SEO are more important for improving your rankings, the on-site factors should not be forgotten.

    Check the h1 tags, title tags, and meta descriptions of every page and make sure they are optimized for your keywords. Also, check that they show up properly in the search results.

    Also, make sure you have optimized each page for a keyword or two (without keyword stuffing), and check that you have created alt tags for your images.

    Make Sure Your Site Speed Is Optimized:

    The speed that your web pages load can have an impact on your ranking, so make sure it is as fast as possible. The best thing to do is to visit Google’s PageSpeed Insights. How to Learn of Hone Your Ability to Concentrate?

    Here you can find out whether your site is as fast as it could be, and Google also provides some useful tips for increasing the speed. Make any improvements yourself, or get your developer to make them, and this can have an impact on your search results.

    Look Over Your Backlink Profile:

    Your backlink profile (the sites that link back to your site) should be natural and not contain large amounts of low-value or spam links. If you have built up lots of junk links from low-quality websites, this could be an issue. Leadership Explained by the Internet.

    Use Open Site Explorer or a similar tool to find out which sites are linking to your site, or check-in Google Search Console. You can disavow links if you don’t want them to be part of your backlink profile.

    Check Your Google Search Console and Analytics Accounts:

    You can find out a lot of information about your website by signing into your Google Search Console and Google Analytics accounts. If you don’t know how to use these, you might want an expert to help you. Here you can pinpoint potential problems so you can take appropriate action. Identifying and Recognizing Opportunities.

    Sort Out Your Site to Get Ranking Again:

    These are some of the most important steps to take if your website takes a hit in the rankings. Either go through them yourself or, if you are unsure about the technicalities of SEO, get a specialist SEO agency to take a look for you. Do Good Always!

    Whatever you do, make sure you take action. The chances are that there is a quick improvement you can make to get your site back ranking where it should be so you can start generating more organic traffic again. Do you want to be a BOSS?

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    What to Do When Your Google Rankings Take a Hit! Image from Online.