“The Fairy Tales” short story was written by the Brothers Grimm: Once upon a time there was a widow who had two daughters; one of them was beautiful and industrious, the other ugly and lazy. The mother, however, loved the ugly and lazy one best, because she was her own daughter, and so the other, who was only her stepdaughter, was made to do all the work of the house, and was quite the Cinderella of the family. Her stepmother sent her out every day to sit by the well in the high road, there to spin until she made her fingers bleed. Now it chanced one day that some blood fell on to the spindle, and as the girl stopped over the well to wash it off, the spindle suddenly sprang out of her hand and fell into the well. She ran home crying to tell of her misfortune, but her stepmother spoke harshly to her, and after giving her a violent scolding, said unkindly, ‘As you have let the spindle fall into the well you may go yourself and fetch it out.’
The girl went back to the well not knowing what to do, and at last in her distress she jumped into the water after the spindle.
She remembered nothing more until she awoke and found herself in a beautiful meadow, full of sunshine, and with countless flowers blooming in every direction.
She walked over the meadow, and presently she came upon a baker’s oven full of bread, and the loaves cried out to her, ‘Take us out, take us out, or alas! we shall be burnt to a cinder; we were baked through long ago.’ So she took the bread-shovel and drew them all out.
She went on a little farther, till she came to a free full of apples. ‘Shake me, shake me, I pray,’ cried the tree; ‘my apples, one and all, are ripe.’ So she shook the tree, and the apples came falling down upon her like rain; but she continued shaking until there was not a single apple left upon it. Then she carefully gathered the apples together in a heap and walked on again.
The next thing she came to was a little house, and there she saw an old woman looking out, with such large teeth, that she was terrified, and turned to run away. But the old woman called after her, ‘What are you afraid of, dear child? Stay with me; if you will do the work of my house properly for me, I will make you very happy. You must be very careful, however, to make my bed in the right way, for I wish you always to shake it thoroughly, so that the feathers fly about; then they say, down there in the world, that it is snowing; for I am Mother Holle.’ The old woman spoke so kindly, that the girl summoned up courage and agreed to enter into her service.
She took care to do everything according to the old woman’s bidding and every time she made the bed she shook it with all her might, so that the feathers flew about like so many snowflakes. The old woman was as good as her word: she never spoke angrily to her, and gave her roast and boiled meats every day.
So she stayed on with Mother Holle for some time, and then she began to grow unhappy. She could not at first tell why she felt sad, but she became conscious at last of great longing to go home; then she knew she was homesick, although she was a thousand times better off with Mother Holle than with her mother and sister. After waiting awhile, she went to Mother Holle and said, ‘I am so homesick, that I cannot stay with you any longer, for although I am so happy here, I must return to my own people.’
Then Mother Holle said, ‘I am pleased that you should want to go back to your own people, and as you have served me so well and faithfully, I will take you home myself.’
Thereupon she led the girl by the hand up to a broad gateway. The gate was opened, and as the girl passed through, a shower of gold fell upon her, and the gold clung to her, so that she was covered with it from head to foot.
‘That is a reward for your industry,’ said Mother Holle, and as she spoke she handed her the spindle which she had dropped into the well.
The gate was then closed, and the girl found herself back in the old world close to her mother’s house. As she entered the courtyard, the cock who was perched on the well, called out:
‘Cock-a-doodle-doo!
Your golden daughter’s come back to you.’
Then she went in to her mother and sister, and as she was so richly covered with gold, they gave her a warm welcome. She related to them all that had happened, and when the mother heard how she had come by her great riches, she thought she should like her ugly, lazy daughter to go and try her fortune. So she made the sister go and sit by the well and spin, and the girl pricked her finger and thrust her hand into a thorn-bush, so that she might drop some blood on to the spindle; then she threw it into the well, and jumped in herself.
Like her sister she awoke in the beautiful meadow, and walked over it till she came to the oven. ‘Take us out, take us out, or alas! we shall be burnt to a cinder; we were baked through long ago,’ cried the loaves as before. But the lazy girl answered, ‘Do you think I am going to dirty my hands for you?’ and walked on.
Presently she came to the apple-tree. ‘Shake me, shake me, I pray; my apples, one and all, are ripe,’ it cried. But she only answered, ‘A nice thing to ask me to do, one of the apples might fall on my head,’ and passed on.
At last she came to Mother Holle’s house, and as she had heard all about the large teeth from her sister, she was not afraid of them, and engaged herself without delay to the old woman.
The first day she was very obedient and industrious, and exerted herself to please Mother Holle, for she thought of the gold she should get in return. The next day, however, she began to dawdle over her work, and the third day she was more idle still; then she began to lie in bed in the mornings and refused to get up. Worse still, she neglected to make the old woman’s bed properly, and forgot to shake it so that the feathers might fly about. So Mother Holle very soon got tired of her, and told her she might go. The lazy girl was delighted at this, and thought to herself, ‘The gold will soon be mine.’ Mother Holle led her, as she had led her sister, to the broad gateway; but as she was passing through, instead of the shower of gold, a great bucketful of pitch came pouring over her.
‘That is in return for your services,’ said the old woman, and she shut the gate.
So the lazy girl had to go home covered with pitch, and the cock on the well called out as she saw her:
‘Cock-a-doodle-doo!
Your dirty daughter’s come back to you.’
But, try what she would, she could not get the pitch off and it stuck to her as long as she lived.
Understanding and Using the Library and Internet Research
What is Library? A library is a collection of sources of information and similar resources, made accessible to a defined community for reference or borrowing. It provides physical or digital access to material and may be a physical building or room, or a virtual space, or both. A library’s collection can include books, periodicals, newspapers, manuscripts, films, maps, prints, documents, micro-form, CDs, cassettes, videotapes, DVDs, Blu-ray Discs, e-books, audio-books, databases, and other formats. Libraries range in size from a few shelves of books to several million items.
What is Internet Research? Internet research has had a profound impact on the way ideas are formed and knowledge is created. Common applications of Internet research include personal research on a particular subject (something mentioned on the news, a health problem, etc.), students doing research for academic projects and papers, and journalists and other writers researching stories.
Research is a broad term. Here, it is used to mean “looking something up (on the Web)”. It includes any activity where a topic is identified, and an effort is made to actively gather information for the purpose of furthering understanding. It may include some post-collection analysis like a concern for quality or synthesis.
A third approach to generate new business ideas is to conduct library and Internet research. A natural tendency is to think that an idea should be chosen, and the process of researching the idea should then begin. This approach is too linear. Often, the best ideas emerge when the general notion of an idea, like creating casual electronic games for adults, is merged with extensive library and Internet research, which might provide insights into the best type of casual games to create.
Libraries are often an underutilized source of information for generating business ideas. The best approach to utilizing a library is to discuss your general area of interest with a reference librarian, who can point out useful resources, such as industry-specific magazines, trade journals, and industry reports. Simply browsing through several issues of a trade journal on a topic can spark new ideas. Very powerful search engines and databases are also available through university and large public libraries, which would cost hundreds or thousands of dollars to access on your own. An example is IBIS World (www.ibisworld.com), a company that publishes market research on all major industries and subcategories within industries. IBIS World published a 30-page report on the solar power industry, for example, in March 2011, which includes key statistics (about industry growth and profitability), a complete industry analysis, and an outlook for the future. Spending time reading this report could spark new ideas for solar powered devices or help affirm an existing idea.
Internet research is also important. If you are starting from scratch, simply typing “new business ideas” into Google or Yahoo! will produce links to newspaper and magazine articles about the “hottest” and “latest” new business ideas. Although these types of articles are general in nature, they represent a starting point if you’re trying to generate new business ideas from scratch. If you have a specific idea in mind, a useful technique is to set up a Google or Yahoo! “e-mail alert” using keywords that pertain to your topic of interest. Google and Yahoo! alerts are e-mail updates of the latest Google or Yahoo! results including press releases, news articles, and blog posts based on your topic. This technique, which is available for free, will feed you a daily stream of news articles and Blog postings about specific topics. Another approach is to follow business leaders and experts in the industries you’re interested in on Twitter. The best way to locate people on Twitter you might be interested in following is by typing into the search bar labeled “Who to Follow” relevant keywords preceded by the “#” sign. For example, if you’re interested in solar power, type “#solar power” into the search bar. All the results will be people or companies who tweet about solar power topics.
Once an entrepreneur has an idea, it often needs to be shaped and fine-tuned. One way to do this, in conjunction with the suggestions made previously, is to enlist a mentor to help. An explanation of how to use a mentor in this regard, and where mentors can be found, is described in the “Partnering for Success” feature.
Library VS Internet Research
Many people are confused about what constitutes library research versus what constitutes Internet research. Some people argue that effective research is never conducted on the Internet, that one needs access to the resources of a library to conduct thorough investigations. People in this camp argue that institutional libraries pay significant sums to provide access to proprietary databases to their customers that is, databases that offer abstracts, bibliographical information, and, oftentimes, full texts of articles published in scholarly journals. Also, research purists may argue that documents published on the Internet lack the authority of research that is peer-reviewed and published by major publishers. Something important to consider is the difference between an Internet resource and an academic resource accessed via the Internet. For example, if I simply Google “research method,” one of my first search results is from about.com – a good resource, but not necessarily an academic resource. Although I can glean about.com for useful information about the generics of a topic like “research methods,” for the purposes of an academic research assignment, it may be wise to use the Internet to access my library’s databases (like Academic Search Premier, JSTOR, etc.) for online access to a plethora of information pertaining to my search term. The Internet hosts a variety of resources, some of which are useful for casual, everyday references (like about.com) and others which are more appropriate for an academic research assignment (like my library’s databases: Academic Search Premier, JSTOR, etc.)
Because of a misunderstanding about the way in which the Internet serves both purposes (casual, everyday research and formal, academic research) some students report they never use their library’s resources. Studies of the research processes of students have found that many students limit their investigations to search engines such as Google, paying especially close attention to the first eight or so hits on any search. Unfortunately, students who conduct research in this way often end up with sources that they later realize aren’t useful in crafting informed, thorough, formal academic research and/or arguments.
To conduct effective research, you may need to use both the library and the Internet. Limiting yourself to the library cuts off some very innovative work that may not yet be accessible for your library’s periodical indexes and abstracts. In turn, relying solely on the Internet is like trying to dig a hole with your tongue rather than a shovel: extremely counterproductive and a waste of time.
Information junkies know arguments for using either the library or the Internet are out of touch with reality. As research libraries increase the number of electronic resources they subscribe to, many traditional resources are now accessible via the Internet although passwords may be required. In other words, distinctions between the library and the Web are blurring.
Meaning of Brainstorming: “Brainstorming is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members.”
Definition of Brainstorming
Process for generating creative ideas and solutions through intensive and freewheeling group discussion. Every participant is encouraged to think aloud and suggests as many ideas as possible, no matter seemingly how outlandish or bizarre. Analysis, discussion, or criticism of the aired ideas is allowed only when the brainstorming session is over and evaluation session begins. See also lateral thinking and nominal group technique.
A common way to generate new business ideas is through brainstorming. In general, brainstorming is simply the process of generating several ideas about a specific topic. The approaches range from a person sitting down with a yellow legal pad and jotting down interesting business ideas to formal “brainstorming sessions” led by moderators that involve a group of people.
In a formal brainstorming session, the leader of the group asks the participants to share their ideas. One person shares an idea, another person reacts to it, another person reacts to the reaction, and so on. A flip chart or an electronic white-board is typically used to record all the ideas. A productive session is freewheeling and lively. The session is not used for analysis or decision making the ideas generated during a brainstorming session need to be filtered and analyzed, but this is done later. Show the four strict rules for conducting a formal brainstorming session. As you’ll see, the number one rule for a brainstorming session is that no criticism is allowed, including chuckles, raised eyebrows, or facial expressions that express skepticism or doubt. Criticism stymies creativity and inhibits the free flow of ideas.
Formal Brainstorming Session
I. No criticism is allowed, including chuckles, raised eyebrows, or facial expressions that express skepticism or doubt. Criticism stymies creativity and inhibits the free flow of ideas. II. Freewheeling, which is the carefree expression of ideas free from rules or restraints, is encouraged; the more ideas, the better. Even crazy or outlandish ideas may lead to a good idea or a solution to a problem. III. The session moves quickly, and nothing is permitted to slow down its pace. For example, it is more important to capture the essence of an idea than to take the time to write it down neatly. IV. Leapfrogging is encouraged. This means using one idea as a means of jumping forward quickly to other ideas.
Brainstorming sessions dedicated to generating new business ideas are often less formal. For example, as described in more detail in Case 11.2, during the creation of Proactiv, a popular acne treatment product, Dr. Katie Rodan, one of the company’s founders, hosted dinner parties at her house and conducted brainstorming sessions with guests. The guests included business executives, market researchers, marketing consultants, an FDA regulatory attorney, and others. Rodan credits this group with helping her and her co-founder brainstorm a number of ideas that helped shape Proactiv and move the process of starting the company forward. Similarly, Sharelle Klause, the founder of Dry Soda, a company that makes an all-natural soda that’s paired with food the way wine is in upscale restaurants, tested her idea by first talking to her husband’s colleagues, who were in the food industry, and then tapped into the professional network of a friend who owned a bottled water company. Through the process, she met a chemist, who was instrumental in helping her develop the initial recipes for her beverage. Klause also went directly to restaurant owners and chefs to ask them to sample early versions of her product. While this approach only loosely fits the definition of brainstorming, the spirit is the same. Klause was bouncing ideas and early prototypes of her product off others to get their reactions and generate additional ideas. DRY Soda is the subject of Case 9.1.
Approaches to brainstorming are only limited by a person’s imagination. For example, to teach her students an approach to utilizing brainstorming to generate business ideas, Professor Marcene Sonneborn, an adjunct professor at the Whitman School of Management Syracuse University, uses a tool she developed called the “bug report” to help students brainstorm business ideas. She instructs her students to list 75 things that “bug” them in their everyday lives. The number 75 was chosen because it forces students to go beyond thinking about obvious things that bug them (campus parking, roommates, scraping snow off their windshields in the winter), and think more deeply. On occasions, students actually hold focus groups with their friends to brainstorm ideas and fill out their lists.
A focus group is small, but the demographically diverse group of people whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product or something else to determine the reactions that can be expected from a larger population. It is a form of qualitative research consisting of interviews in which a group of people is asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members. During this process, the researcher either takes notes or records the vital points he or she is getting from the group. Researchers should select members of the focus group carefully for effective and authoritative responses.
Define of Focus Groups
“A group of people assembled to participate in a discussion about a product before it is launched, or to provide feedback on a political campaign, television series, etc.”
Definitions of Focus Groups
Market research: Small number of people (usually between 4 and 15, but typically 8) brought together with a moderator to focus on a specific product or topic. Focus groups aim at a discussion instead of on individual responses to formal questions and produce qualitative data (preferences and beliefs) that may or may not be representative of the general population.
Problem-solving: Idea generation or forecasting technique where several experts or informed individuals share their point of view on a specific topic or problem.
A focus group is a gathering of 5 to 10 people who are selected because of their relationship to the issue being discussed. Although focus groups are used for a variety of purposes, they can be used to help generate new business ideas.
Focus groups typically involve a group of people who are familiar with a topic, are brought together to respond to questions, and shed light on an issue through the give-and-take nature of a group discussion. Focus groups usually work best as a follow-up to brainstorming, when the general idea for a business has been formulated, such as casual electronic games for adults, but further refinement of the idea is needed. Usually, focus groups are conducted by trained moderators. The moderator’s primary goals are to keep the group “focused” and to generate lively discussion. Much of the effectiveness of a focus group session depends on the moderator’s ability to ask questions and keep the discussion on track. For example, a retail establishment in which coffee is sold, such as Starbucks, might conduct a focus group consisting of 7 to 10 frequent customers and ask the group, “What is it that you don’t like about our coffee shop?” A customer may say, “You sell 1-pound bags of your specialty ground coffees for people to brew at home. That’s okay, but I often run out of the coffee in just a few days. Sometimes it’s a week before I get back to the shop to buy another bag. If you sold 3-pound or 5-pound bags, I’d actually use more coffee because I wouldn’t run out so often. I guess I could buy two or three 1-pound bags at the same time, but that gets a little pricey. I’d buy a 3- or 5-pound bag, however, if you’d discount your price a little for larger quantities.” The moderator may then ask the group, “How many people here would buy 3-pound or 5-pound bags of our coffee if they were available?” If five hands shoot up, the coffee shop may have just uncovered an idea for a new product line.
Some companies utilize hybrid focus group methodologies to achieve specific insights and goals. An example is “college drop-ins.” This approach involves paying college students to host a party at their campus and providing them a budget to buy food and snacks. During the party, the hosts interview and videotape other students about specific market issues. Everything is up-front—the partygoers are told that the information is being collected for a market research firm (on behalf of a client).
History of Focus Groups
Focus groups have a long history and were used during the Second World War (1939-1945) to examine the effectiveness of propaganda. Associate director sociologist Robert K. Merton set up focus groups at the Bureau of Applied Social Research in the USA prior to 1976. Psychologist and marketing expert Ernest Dichter coined the term “focus group” itself before his death in 1991.
Creativity is a phenomenon whereby something new and somehow valuable is formed. The created item may be intangible (such as an idea, a scientific theory, a musical composition, or a joke) or a physical object (such as an invention, a literary work, or a painting).
Scholarly interest in creativity involves many definitions and concepts pertaining to a number of disciplines: engineering, psychology, cognitive science, education, philosophy (particularly philosophy of science), technology, theology, sociology, linguistics, business studies, songwriting, and economics, covering the relations between creativity and general intelligence, mental and neurological processes, personality type and creative ability, creativity and mental health; the potential for fostering creativity through education and training, especially as augmented by technology;the maximization of creativity for national economic benefit, and the application of creative resources to improve the effectiveness of teaching and learning.
The Creative process can be broken into stages:
Preparation
This is the first phase, which most people call “work.” A writer, for example, prepares by writing, by reading, or by revising earlier work. A musician plays scales, chords, or songs; a painter messes with paints or visits an art gallery; an entrepreneur researches problems to solve; a programmer plays with code. In each example, the creative is going through relatively mundane processes.
The reason I say most people call this phase “work” is that these processes may or may not be inherently enjoyable. They’re also fairly mundane and tedious, but the creative has learned that this process is necessary to plant the seeds that lead to…Preparation is the background, experience, and knowledge that an entrepreneur brings to the opportunity recognition process. Just as an athlete must practice to excel, an entrepreneur needs the experience to spot opportunities. Over time, the results of research suggest that as much as 50 to 90 percent of start-up ideas emerge from a person’s prior work experience.
Incubation
Incubation is the stage during which a person considers an idea or thinks about a problem; it is the “mulling things over” phase. Sometimes incubation is a conscious activity, and sometimes it is unconscious and occurs while a person is engaged in another activity. One writer characterized this phenomenon by saying that “ideas churn around below the threshold of consciousness.”
This would be the mystical process if there were one, because you often don’t know that you’re incubating an idea, or if you do know you’re working on one, you don’t know when it’s going to come out. It’s during this phase that your conscious and subconscious minds are working on the idea, making new connections, separating out unnecessary ideas, and grabbing for other ideas.
This is the phase that most people mess up the most with distractions and the hustle and bustle of daily lives. Modern life, with its many beeps, buzzes, and distractions, has the strong tendency to grab the attention of both our subconscious and our unconscious mind, and as result, the creative process stops and is instead replaced by more immediate concerns.
Insight
Insight is the flash of recognition when the solution to a problem is seen or an idea is born. It is sometimes called the “eureka” experience. In a business context, this is the moment an entrepreneur recognizes an opportunity. Sometimes this experience pushes the process forward, and sometimes it prompts an individual to return to the preparation stage. For example, an entrepreneur may recognize the potential for an opportunity but may feel that more knowledge and thought is required before pursuing it.
Evaluation
Evaluation is the stage of the creative process during which an idea is subjected to scrutiny and analyzed for its viability. Many entrepreneurs mistakenly skip this step and try to implement an idea before they’ve made sure it is viable. Evaluation is a particularly challenging stage of the creative process because it requires an entrepreneur to take a candid look at the viability of an idea.
Elaboration
Elaboration is the stage during which the creative idea is put into a final form: The details are worked out and the idea is transformed into something of value, such as a new product, service, or business concept. In the case of a new business, this is the point at which a business plan is written.
Illumination
This is the “Eureka” moment that many of us spend our days questing after. When it hits, the creative urge is so incredibly strong that we lose track of what else is happening. The driving impulse is to get whatever is going on in our heads down into whatever medium it’s intended for.
The most frustrating thing for me is that the “illumination” moments happen at the most inopportune times. They invariably happen when I’m in the shower when I’m driving by myself, when I’m working out, or when I’m sitting in mind-numbing meetings that I can’t get out of. Of course, the bad part is as I said above: the impulse is to get the idea out as soon as possible, so it’s not at all uncommon for me to stop showering, driving, or working out and run to the nearest notepad – and, in meetings, I start purging immediately anyway. I’ve yet to gain enough clout to excuse myself from the meetings, but I’m working on it.
I was speaking to a friend a few weeks ago, and I told her I was frustrated because I was pregnant with ideas and didn’t have time to get them out. Keeping with the analogy, when a Eureka! moment hits, it’s much like labor – you’re done with incubating, and it’s time for…
Implementation
This phase is the one in which the idea you’ve been preparing and incubating sees the light of day. It’s when that written piece comes out, when that song flows when that canvas reveals its painting, and so on. It’s also when a good creative starts to evaluate the idea and determine whether it’s good or not – but only after they have enough to see where it’s going.
Most of the creative I know or work with get really frustrated with others during this phase. Other people only see the creation at the end, and they don’t recognize or care much about the process that generated that idea. This is especially true with some supervisors and bosses who expect the end product on a certain schedule, even though the creative process does not work that way. Creative know that for every good idea, there are at least a few that don’t work out, but they can’t know ahead of time what’s going to work out and what won’t.
The creative process begins with work and ends with work. The takeaway point here is that creativity is not just percolating and Eureka: it’s percolating and Eureka sandwiched between work phases.
Have you ever thought about striking out on your own? After all, being your own boss can be an exciting prospect. However, owning a business isn’t for everyone. To be a successful entrepreneur, you must have or develop certain personality traits. Here are nine characteristics you should ideally possess to start and run your own business:
I. Motivation: Entrepreneurs are enthusiastic, optimistic and future-oriented. They believe they’ll be successful and are willing to risk their resources in pursuit of profit. They have high energy levels and are sometimes impatient. They are always thinking about their business and how to increase their market share. Are you self-motivated enough to do this, and can you stay motivated for extended periods of time? Can you bounce back in the face of challenges?
Meaning of Motivation is a theoretical construct used to explain behavior. It gives the reason for people’s actions, desires, and needs. Motivation can also be defined as one’s direction to behavior, or what causes a person to want to repeat a behavior and vice versa. A motive is what prompts the person to act in a certain way, or at least develop an inclination for specific behavior. According to Maehr and Meyer, “Motivation is a word that is part of the popular culture as few other psychological concepts are.”
II. Creativity and Persuasiveness: Successful entrepreneurs have the creative capacity to recognize and pursue opportunities. They possess strong selling skills and are both persuasive and persistent. Are you willing to promote your business tirelessly and look for new ways to get the word out about your product or service? Meaning of Creativity is a phenomenon whereby something new and somehow valuable is formed. The created item may be intangible (such as an idea, a scientific theory, a musical composition, or a joke) or a physical object (such as an invention, a literary work, or a painting).
III. Versatility: Company workers can usually rely on a staff or colleagues to provide service or support. As an entrepreneur, you’ll typically start out as a “Solo-entrepreneur,” meaning you will be on your own for a while. You may not have the luxury of hiring a support staff initially. Therefore, you will end up wearing several different hats, including secretary, bookkeeper and so on. You need to be mentally prepared to take on all these tasks at the beginning. Can you do that? Meaning of Versatility; ability to adapt or be adapted to many different functions or activities.
IV. Superb Business Skills: Entrepreneurs are naturally capable of setting up the internal systems, procedures and processes necessary to operate a business. They are focused on cash flow, sales and revenue at all times. Successful entrepreneurs rely on their business skills, know-how and contacts. Evaluate your current talents and professional network. Will your skills, contacts and experience readily transfer to the business idea you want to pursue?
V. Risk Tolerance: Launching any entrepreneurial venture is risky. Are you willing to assume that risk? You can reduce your risk by thoroughly researching your business concept, industry and market. You can also test your concept on a small scale. Can you get a letter of intent from prospective customers to purchase? If so, do you think customers would actually go through with their transaction?
VI. Drive: As an entrepreneur, you are in the driver’s seat, so you must be proactive in your approaches to everything. Are you a doer — someone willing to take the reins — or would you rather someone else do things for you? Meaning of Drive; operate and control the direction and speed of a motor vehicle. Propel or carry along by force in a specified direction.
VII. Vision: One of your responsibilities as founder and head of your company is deciding where your business should go. That requires vision. Without it, your boat will be lost at sea. Are you the type of person who looks ahead and can see the big picture? Meaning of Vision; the faculty or state of being able to see. The ability to think about or plan the future with imagination or wisdom. An experience of seeing someone or something in a dream or trance, or as a supernatural apparition.
VIII. Flexibility and Open-Mindedness: While entrepreneurs need a steadfast vision and direction, they will face a lot of unknowns. You will need to be ready to tweak any initial plans and strategies. New and better ways of doing things may come along as well. Can you be open-minded and flexible in the face of change? Definition of Flexibility; The quality of bending easily without breaking.
IX. Decisiveness: As an entrepreneur, you won’t have room for procrastination or indecision. Not only will these traits stall progress, but they can also cause you to miss crucial opportunities that could move you toward success. Can you make decisions quickly and seize the moment? Definition of Decisiveness; The ability to make decisions quickly and effectively. the conclusive nature of an issue that has been settled or a result that has been produced.
An entrepreneur is typically in control of a commercial undertaking, directing the factors of production – the human, financial and material resources that are required to exploit a business opportunity. They act as the manager and oversee the launch and growth of an enterprise. Entrepreneurship is the process by which an individual (or team) identifies a business opportunity and acquires and deploys the necessary resources required for its exploitation. The exploitation of entrepreneurial opportunities may include actions such as developing a business plan, hiring the human resources, acquiring financial and material resources, providing leadership, and being responsible for the venture’s success or failure.
How did Michael Dell come up with the idea of a “build it yourself” computer company? How did Dave Roberts, the founder of Pop Cap Games, figure out that there is a large and growing market for “casual” electronic games?
Researchers have identified several characteristics that tend to make some people better at recognizing opportunities than others. Before we talk about them, there is an important yet subtle difference between two key terms pertaining to this topic. We’ve already defined an opportunity as a favorable set of circumstances that create the need for a new product, service, or business. But, the term opportunity recognition refers to the process of perceiving the possibility of a profitable new business or a new product or service. That is, an opportunity cannot be pursued until it’s recognized. Now let’s look at some Personal or specific characteristics shared by those who excel at recognizing an opportunity.
Prior Experience
Several studies show that prior experience in an industry helps entrepreneurs recognize business opportunities. For example, evidence over time about the founders of firms appearing on the Inc. 500 list shows that well over 40 percent of those studied got the idea for their new businesses while working as employees for companies in the same industries. This finding is consistent with the findings of research studies the National Federation of Independent Businesses’ group has completed over time. There are several explanations for these findings. By working in an industry, an individual may spot a market niche that is under-served. It is also possible that while working in a particular area, an individual builds a network of social contacts in that industry that may provide insights that lead to opportunities.
Once an entrepreneur starts a firm, new venture opportunities become apparent. This is called the corridor principle, which states that once an entrepreneur starts a firm, he or she begins a journey down a path where “corridors” leading to new venture opportunities become apparent. The insight provided by this principle is simply that once someone starts a firm and becomes immersed in an industry, it’s much easier for that person to see new opportunities in the industry than it is for someone looking in from the outside.
Cognitive Factors
Opportunity recognition may be an innate skill or a cognitive process. There are some who think that entrepreneurs have a “sixth sense” that allows them to see opportunities that others miss. This sixth sense is called entrepreneurial alertness, which is formally defined as the ability to notice things without engaging in the deliberate search. Most entrepreneurs see themselves in this light, believing they are more “alert” than others. Alertness is largely a learned skill, and people who have more knowledge of an area tend to be more alert to opportunities in that area than others? A computer engineer, for example, would be more alert to needs and opportunities within the computer industry than a lawyer would be.
The research findings on entrepreneurial alertness are mixed. Some researchers conclude that alertness goes beyond noticing things and involves a more purposeful effort. For example, one scholar believes that the crucial difference between opportunity finders (i.e., Entrepreneurs) and non-finders is their relative assessments of the marketplace. In other words, entrepreneurs may be better than others at sizing up the marketplace and inferring the likely implications.
Social Networks
The extent and depth of an individual’s social network affects opportunity recognition. People who build a substantial network of social and professional contacts will be exposed to more opportunities and ideas than people with sparse networks. This exposure can lead to new business
starts. Research results over time consistently suggest that somewhere between 40 percent and 50 percent of those who start businesses got their ideas through social contacts. In a related study, the differences between solo entrepreneurs (those who identified their business ideas on their own) and network entrepreneurs (those who identified their ideas through social contacts) were examined. The researchers found that network entrepreneurs identified significantly more opportunities than solo entrepreneurs but were less likely to describe themselves as being particularly alert or creative.
An important concept that sheds light on the importance of social networks to opportunity recognition is the differential impact of strong-tie versus weak-tie relationships. Relationships with other people are called “ties.” We all have ties. Strong-tie relationships are characterized by frequent interaction and ties between coworkers, friends, and spouses. Weak-tie relationships are characterized by infrequent interaction and ties between casual acquaintances. According to research in this area, it is more likely that an entrepreneur will get a new business idea through a weak-tie than a strong-tie relationship because strong-tie relationships, which typically form between like-minded individuals, tend to reinforce insights and ideas the individuals already have. Weak-tie relationships, on the other hand, which form between casual acquaintances, are not as apt to be between like-minded individuals, so one person may say something to another that sparks a completely new idea. An example might be an electrician explaining to a restaurant owner how he solved a business problem. After hearing the solution, the restaurant owner might say, “I would never have heard that solution from someone in my company or industry. That insight is completely new to me and just might help me solve my problem.”
Creativity
Creativity is a phenomenon whereby something new and somehow valuable is formed. The created item may be intangible (such as an idea, a scientific theory, a musical composition, or a joke) or a physical object (such as an invention, a literary work, or a painting).
Scholarly interest in creativity involves many definitions and concepts pertaining to a number of disciplines: engineering, psychology, cognitive science, education, philosophy (particularly philosophy of science), technology, theology, sociology, linguistics, business studies, songwriting, and economics, covering the relations between creativity and general intelligence, mental and neurological processes, personality type and creative ability, creativity and mental health; the potential for fostering creativity through education and training, especially as augmented by technology;the maximization of creativity for national economic benefit, and the application of creative resources to improve the effectiveness of teaching and learning.
Creativity is the process of generating a novel or useful idea. Opportunity recognition may be, at least in part, a creative process. On an anecdotal basis, it is easy to see the creativity involved in forming many products, services, and businesses. Increasingly, teams of entrepreneurs working within a company are sources of creativity for their firm.
“The Fairy Tales” short story was written by the Brothers Grimm: Hard by a great forest dwelt a poor wood-cutter with his wife and his two children. The boy was called Hansel and the girl Gretel. He had little to bite and to break, and once when great dearth fell on the land, he could no longer procure even daily bread. Now when he thought over this by night in his bed, and tossed about in his anxiety, he groaned and said to his wife: ‘What is to become of us? How are we to feed our poor children, when we no longer have anything even for ourselves?’ ‘I’ll tell you what, husband,’ answered the woman, ‘early tomorrow morning we will take the children out into the forest to where it is the thickest; there we will light a fire for them, and give each of them one more piece of bread, and then we will go to our work and leave them alone. They will not find the way home again, and we shall be rid of them.’ ‘No, wife,’ said the man, ‘I will not do that; how can I bear to leave my children alone in the forest? —the wild animals would soon come and tear them to pieces.’ ‘O, you fool!’ said she, ‘then we must all four die of hunger, you may as well plane the planks for our coffins,’ and she left him no peace until he consented. ‘But I feel very sorry for the poor children, all the same,’ said the man.
The two children had also not been able to sleep for hunger, and had heard what their stepmother had said to their father. Gretel wept bitter tears, and said to Hansel: ‘Now all is over with us.’ ‘Be quiet, Gretel,’ said Hansel, ‘do not distress yourself, I will soon find a way to help us.’ And when the old folks had fallen asleep, he got up, put on his little coat, opened the door below, and crept outside. The moon shone brightly, and the white pebbles which lay in front of the house glittered like real silver pennies. Hansel stooped and stuffed the little pocket of his coat with as many as he could get in. Then he went back and said to Gretel: ‘Be comforted, dear little sister, and sleep in peace, God will not forsake us,’ and he lay down again in his bed. When day dawned, but before the sun had risen, the woman came and awoke the two children, saying: ‘Get up, you sluggards! we are going into the forest to fetch wood.’ She gave each a little piece of bread, and said: ‘There is something for your dinner, but do not eat it up before then, for you will get nothing else.’ Gretel took the bread under her apron, as Hansel had the pebbles in his pocket. Then they all set out together on the way to the forest. When they had walked a short time, Hansel stood still and peeped back at the house, and did so again and again. His father said: ‘Hansel, what are you looking at there and staying behind for? Pay attention, and do not forget how to use your legs.’ ‘Ah, father,’ said Hansel, ‘I am looking at my little white cat, which is sitting up on the roof, and wants to say goodbye to me.’ The wife said: ‘Fool, that is not your little cat, that is the morning sun which is shining on the chimneys.’ Hansel, however, had not been looking back at the cat, but had been constantly throwing one of the white pebble-stones out of his pocket on the road.
When they had reached the middle of the forest, the father said: ‘Now, children, pile up some wood, and I will light a fire that you may not be cold.’ Hansel and Gretel gathered brushwood together, as high as a little hill. The brushwood was lighted, and when the flames were burning very high, the woman said: ‘Now, children, lay yourselves down by the fire and rest, we will go into the forest and cut some wood. When we have done, we will come back and fetch you away.’
Hansel and Gretel sat by the fire, and when noon came, each ate a little piece of bread, and as they heard the strokes of the wood-axe they believed that their father was near. It was not the axe, however, but a branch which he had fastened to a withered tree which the wind was blowing backwards and forwards. And as they had been sitting such a long time, their eyes closed with fatigue, and they fell fast asleep. When at last they awoke, it was already dark night. Gretel began to cry and said: ‘How are we to get out of the forest now?’ But Hansel comforted her and said: ‘Just wait a little, until the moon has risen, and then we will soon find the way.’ And when the full moon had risen, Hansel took his little sister by the hand, and followed the pebbles which shone like newly-coined silver pieces, and showed them the way.
They walked the whole night long, and by break of day came once more to their father’s house. They knocked at the door, and when the woman opened it and saw that it was Hansel and Gretel, she said: ‘You naughty children, why have you slept so long in the forest?—we thought you were never coming back at all!’ The father, however, rejoiced, for it had cut him to the heart to leave them behind alone.
Not long afterwards, there was once more great dearth throughout the land, and the children heard their mother saying at night to their father: ‘Everything is eaten again, we have one half loaf left, and that is the end. The children must go, we will take them farther into the wood, so that they will not find their way out again; there is no other means of saving ourselves!’ The man’s heart was heavy, and he thought: ‘It would be better for you to share the last mouthful with your children.’ The woman, however, would listen to nothing that he had to say, but scolded and reproached him. He who says A must say B, likewise, and as he had yielded the first time, he had to do so a second time also.
The children, however, were still awake and had heard the conversation. When the old folks were asleep, Hansel again got up, and wanted to go out and pick up pebbles as he had done before, but the woman had locked the door, and Hansel could not get out. Nevertheless he comforted his little sister, and said: ‘Do not cry, Gretel, go to sleep quietly, the good God will help us.’
Early in the morning came the woman, and took the children out of their beds. Their piece of bread was given to them, but it was still smaller than the time before. On the way into the forest Hansel crumbled his in his pocket, and often stood still and threw a morsel on the ground. ‘Hansel, why do you stop and look round?’ said the father, ‘go on.’ ‘I am looking back at my little pigeon which is sitting on the roof, and wants to say goodbye to me,’ answered Hansel. ‘Fool!’ said the woman, ‘that is not your little pigeon, that is the morning sun that is shining on the chimney.’ Hansel, however little by little, threw all the crumbs on the path.
The woman led the children still deeper into the forest, where they had never in their lives been before. Then a great fire was again made, and the mother said: ‘Just sit there, you children, and when you are tired you may sleep a little; we are going into the forest to cut wood, and in the evening when we are done, we will come and fetch you away.’ When it was noon, Gretel shared her piece of bread with Hansel, who had scattered his by the way. Then they fell asleep and evening passed, but no one came to the poor children. They did not awake until it was dark night, and Hansel comforted his little sister and said: ‘Just wait, Gretel, until the moon rises, and then we shall see the crumbs of bread which I have strewn about, they will show us our way home again.’ When the moon came they set out, but they found no crumbs, for the many thousands of birds which fly about in the woods and fields had picked them all up. Hansel said to Gretel: ‘We shall soon find the way,’ but they did not find it. They walked the whole night and all the next day too from morning till evening, but they did not get out of the forest, and were very hungry, for they had nothing to eat but two or three berries, which grew on the ground. And as they were so weary that their legs would carry them no longer, they lay down beneath a tree and fell asleep.
It was now three mornings since they had left their father’s house. They began to walk again, but they always came deeper into the forest, and if help did not come soon, they must die of hunger and weariness. When it was mid-day, they saw a beautiful snow-white bird sitting on a bough, which sang so delightfully that they stood still and listened to it. And when its song was over, it spread its wings and flew away before them, and they followed it until they reached a little house, on the roof of which it alighted; and when they approached the little house they saw that it was built of bread and covered with cakes, but that the windows were of clear sugar. ‘We will set to work on that,’ said Hansel, ‘and have a good meal. I will eat a bit of the roof, and you Gretel, can eat some of the window, it will taste sweet.’ Hansel reached up above, and broke off a little of the roof to try how it tasted, and Gretel leant against the window and nibbled at the panes. Then a soft voice cried from the parlour:
‘Nibble, nibble, gnaw, Who is nibbling at my little house?’
The children answered:
‘The wind, the wind, The heaven-born wind,’
and went on eating without disturbing themselves. Hansel, who liked the taste of the roof, tore down a great piece of it, and Gretel pushed out the whole of one round window-pane, sat down, and enjoyed herself with it. Suddenly the door opened, and a woman as old as the hills, who supported herself on crutches, came creeping out. Hansel and Gretel were so terribly frightened that they let fall what they had in their hands. The old woman, however, nodded her head, and said: ‘Oh, you dear children, who has brought you here? do come in, and stay with me. No harm shall happen to you.’ She took them both by the hand, and led them into her little house. Then good food was set before them, milk and pancakes, with sugar, apples, and nuts. Afterwards two pretty little beds were covered with clean white linen, and Hansel and Gretel lay down in them, and thought they were in heaven.
The old woman had only pretended to be so kind; she was in reality a wicked witch, who lay in wait for children, and had only built the little house of bread in order to entice them there. When a child fell into her power, she killed it, cooked and ate it, and that was a feast day with her. Witches have red eyes, and cannot see far, but they have a keen scent like the beasts, and are aware when human beings draw near. When Hansel and Gretel came into her neighbourhood, she laughed with malice, and said mockingly: ‘I have them, they shall not escape me again!’ Early in the morning before the children were awake, she was already up, and when she saw both of them sleeping and looking so pretty, with their plump and rosy cheeks she muttered to herself: ‘That will be a dainty mouthful!’ Then she seized Hansel with her shrivelled hand, carried him into a little stable, and locked him in behind a grated door. Scream as he might, it would not help him. Then she went to Gretel, shook her till she awoke, and cried: ‘Get up, lazy thing, fetch some water, and cook something good for your brother, he is in the stable outside, and is to be made fat. When he is fat, I will eat him.’ Gretel began to weep bitterly, but it was all in vain, for she was forced to do what the wicked witch commanded.
And now the best food was cooked for poor Hansel, but Gretel got nothing but crab-shells. Every morning the woman crept to the little stable, and cried: ‘Hansel, stretch out your finger that I may feel if you will soon be fat.’ Hansel, however, stretched out a little bone to her, and the old woman, who had dim eyes, could not see it, and thought it was Hansel’s finger, and was astonished that there was no way of fattening him. When four weeks had gone by, and Hansel still remained thin, she was seized with impatience and would not wait any longer. ‘Now, then, Gretel,’ she cried to the girl, ‘stir yourself, and bring some water. Let Hansel be fat or lean, tomorrow I will kill him, and cook him.’ Ah, how the poor little sister did lament when she had to fetch the water, and how her tears did flow down her cheeks! ‘Dear God, do help us,’ she cried. ‘If the wild beasts in the forest had but devoured us, we should at any rate have died together.’ ‘Just keep your noise to yourself,’ said the old woman, ‘it won’t help you at all.’
Early in the morning, Gretel had to go out and hang up the cauldron with the water, and light the fire. ‘We will bake first,’ said the old woman, ‘I have already heated the oven, and kneaded the dough.’ She pushed poor Gretel out to the oven, from which flames of fire were already darting. ‘Creep in,’ said the witch, ‘and see if it is properly heated, so that we can put the bread in.’ And once Gretel was inside, she intended to shut the oven and let her bake in it, and then she would eat her, too. But Gretel saw what she had in mind, and said: ‘I do not know how I am to do it; how do I get in?’ ‘Silly goose,’ said the old woman. ‘The door is big enough; just look, I can get in myself!’ and she crept up and thrust her head into the oven. Then Gretel gave her a push that drove her far into it, and shut the iron door, and fastened the bolt. Oh! then she began to howl quite horribly, but Gretel ran away and the godless witch was miserably burnt to death.
Gretel, however, ran like lightning to Hansel, opened his little stable, and cried: ‘Hansel, we are saved! The old witch is dead!’ Then Hansel sprang like a bird from its cage when the door is opened. How they did rejoice and embrace each other, and dance about and kiss each other! And as they had no longer any need to fear her, they went into the witch’s house, and in every corner there stood chests full of pearls and jewels. ‘These are far better than pebbles!’ said Hansel, and thrust into his pockets whatever could be got in, and Gretel said: ‘I, too, will take something home with me,’ and filled her pinafore full. ‘But now we must be off,’ said Hansel, ‘that we may get out of the witch’s forest.’
When they had walked for two hours, they came to a great stretch of water. ‘We cannot cross,’ said Hansel, ‘I see no foot-plank, and no bridge.’ ‘And there is also no ferry,’ answered Gretel, ‘but a white duck is swimming there: if I ask her, she will help us over.’ Then she cried:
‘Little duck, little duck, dost thou see, Hansel and Gretel are waiting for thee? There’s never a plank, or bridge in sight, Take us across on thy back so white.’
The duck came to them, and Hansel seated himself on its back, and told his sister to sit by him. ‘No,’ replied Gretel, ‘that will be too heavy for the little duck; she shall take us across, one after the other.’ The good little duck did so, and when they were once safely across and had walked for a short time, the forest seemed to be more and more familiar to them, and at length they saw from afar their father’s house. Then they began to run, rushed into the parlour, and threw themselves round their father’s neck. The man had not known one happy hour since he had left the children in the forest; the woman, however, was dead. Gretel emptied her pinafore until pearls and precious stones ran about the room, and Hansel threw one handful after another out of his pocket to add to them. Then all anxiety was at an end, and they lived together in perfect happiness. My tale is done, there runs a mouse; whosoever catches it, may make himself a big fur cap out of it.
“The Fairy Tales” short story was written by the Brothers Grimm: There was once an old castle, that stood in the middle of a deep gloomy wood, and in the castle lived an old fairy. Now this fairy could take any shape she pleased. All the day long she flew about in the form of an owl, or crept about the country like a cat; but at night she always became an old woman again. When any young man came within a hundred paces of her castle, he became quite fixed, and could not move a step till she came and set him free; which she would not do till he had given her his word never to come there again: but when any pretty maiden came within that space she was changed into a bird, and the fairy put her into a cage, and hung her up in a chamber in the castle. There were seven hundreds of these cages hanging in the castle, and all with beautiful birds in them.
Now there was once a maiden whose name was Jorinda. She was prettier than all the pretty girls that ever were seen before, and a shepherd lad, whose name was Jorindel, was very fond of her, and they were soon to be married. One day they went to walk in the wood, that they might be alone; and Jorindel said, ‘We must take care that we don’t go too near to the fairy’s castle.’ It was a beautiful evening; the last rays of the setting sun shone bright through the long stems of the trees upon the green underwood beneath, and the turtle-doves sang from the tall birches.
Jorinda sat down to gaze upon the sun; Jorindel sat by her side; and both felt sad, they knew not why; but it seemed as if they were to be parted from one another for ever. They had wandered a long way; and when they looked to see which way they should go home, they found themselves at a loss to know what path to take.
The sun was setting fast, and already half of its circle had sunk behind the hill: Jorindel on a sudden looked behind him, and saw through the bushes that they had, without knowing it, sat down close under the old walls of the castle. Then he shrank for fear, turned pale, and trembled. Jorinda was just singing,
‘The ring-dove sang from the willow spray, Well-a-day! Well-a-day! He mourn’d for the fate of his darling mate, Well-a-day!’
when her song stopped suddenly. Jorindel turned to see the reason, and beheld his Jorinda changed into a nightingale, so that her song ended with a mournful jug, jug. An owl with fiery eyes flew three times round them, and three times screamed:
‘Tu whu! Tu whu! Tu whu!’
Jorindel could not move; he stood fixed as a stone, and could neither weep, nor speak, nor stir hand or foot. And now the sun went quite down; the gloomy night came; the owl flew into a bush; and a moment after the old fairy came forth pale and meagre, with staring eyes, and a nose and chin that almost met one another.
She mumbled something to herself, seized the nightingale, and went away with it in her hand. Poor Jorindel saw the nightingale was gone—but what could he do? He could not speak; he could not move from the spot where he stood. At last the fairy came back and sang with a hoarse voice:
‘Till the prisoner is fast, And her doom is cast, There stay! Oh, stay! When the charm is around her, And the spell has bound her, Hie away! away!’
On a sudden Jorindel found himself free. Then he fell on his knees before the fairy, and prayed her to give him back his dear Jorinda: but she laughed at him, and said he should never see her again; then she went her way.
He prayed, he wept, he sorrowed, but all in vain. ‘Alas!’ he said, ‘what will become of me?’ He could not go back to his own home, so he went to a strange village, and employed himself in keeping sheep. Many a time did he walk round and round as near to the hated castle as he dared go, but all in vain; he heard or saw nothing of Jorinda.
At last he dreamt one night that he found a beautiful purple flower, and that in the middle of it lay a costly pearl; and he dreamt that he plucked the flower, and went with it in his hand into the castle, and that everything he touched with it was disenchanted, and that there he found his Jorinda again.
In the morning when he awoke, he began to search over hill and dale for this pretty flower; and eight long days he sought for it in vain: but on the ninth day, early in the morning, he found the beautiful purple flower; and in the middle of it was a large dewdrop, as big as a costly pearl. Then he plucked the flower, and set out and travelled day and night, till he came again to the castle.
He walked nearer than a hundred paces to it, and yet he did not become fixed as before, but found that he could go quite close up to the door. Jorindel was very glad indeed to see this. Then he touched the door with the flower, and it sprang open; so that he went in through the court, and listened when he heard so many birds singing. At last he came to the chamber where the fairy sat, with the seven hundred birds singing in the seven hundred cages. When she saw Jorindel she was very angry, and screamed with rage; but she could not come within two yards of him, for the flower he held in his hand was his safeguard. He looked around at the birds, but alas! there were many, many nightingales, and how then should he find out which was his Jorinda? While he was thinking what to do, he saw the fairy had taken down one of the cages, and was making the best of her way off through the door. He ran or flew after her, touched the cage with the flower, and Jorinda stood before him, and threw her arms round his neck looking as beautiful as ever, as beautiful as when they walked together in the wood.
Then he touched all the other birds with the flower, so that they all took their old forms again; and he took Jorinda home, where they were married, and lived happily together many years: and so did a good many other lads, whose maidens had been forced to sing in the old fairy’s cages by themselves, much longer than they liked.
“The Fairy Tales” short story was written by the Brothers Grimm: Some men are born to good luck: all they do or try to do comes right—all that falls to them is so much gain—all their geese are swans—all their cards are trumps—toss them which way you will, they will always, like poor puss, alight upon their legs, and only move on so much the faster. The world may very likely not always think of them as they think of themselves, but what care they for the world? what can it know about the matter?
One of these lucky beings was neighbour Hans. Seven long years he had worked hard for his master. At last he said, ‘Master, my time is up; I must go home and see my poor mother once more: so pray pay me my wages and let me go.’ And the master said, ‘You have been a faithful and good servant, Hans, so your pay shall be handsome.’ Then he gave him a lump of silver as big as his head.
Hans took out his pocket-handkerchief, put the piece of silver into it, threw it over his shoulder, and jogged off on his road homewards. As he went lazily on, dragging one foot after another, a man came in sight, trotting gaily along on a capital horse. ‘Ah!’ said Hans aloud, ‘what a fine thing it is to ride on horseback! There he sits as easy and happy as if he was at home, in the chair by his fireside; he trips against no stones, saves shoe-leather, and gets on he hardly knows how.’ Hans did not speak so softly but the horseman heard it all, and said, ‘Well, friend, why do you go on foot then?’ ‘Ah!’ said he, ‘I have this load to carry: to be sure it is silver, but it is so heavy that I can’t hold up my head, and you must know it hurts my shoulder sadly.’ ‘What do you say of making an exchange?’ said the horseman. ‘I will give you my horse, and you shall give me the silver; which will save you a great deal of trouble in carrying such a heavy load about with you.’ ‘With all my heart,’ said Hans: ‘but as you are so kind to me, I must tell you one thing—you will have a weary task to draw that silver about with you.’ However, the horseman got off, took the silver, helped Hans up, gave him the bridle into one hand and the whip into the other, and said, ‘When you want to go very fast, smack your lips loudly together, and cry “Jip!”‘
Hans was delighted as he sat on the horse, drew himself up, squared his elbows, turned out his toes, cracked his whip, and rode merrily off, one minute whistling a merry tune, and another singing,
‘No care and no sorrow, A fig for the morrow! We’ll laugh and be merry, Sing neigh down derry!’
After a time he thought he should like to go a little faster, so he smacked his lips and cried ‘Jip!’ Away went the horse full gallop; and before Hans knew what he was about, he was thrown off, and lay on his back by the road-side. His horse would have ran off, if a shepherd who was coming by, driving a cow, had not stopped it. Hans soon came to himself, and got upon his legs again, sadly vexed, and said to the shepherd, ‘This riding is no joke, when a man has the luck to get upon a beast like this that stumbles and flings him off as if it would break his neck. However, I’m off now once for all: I like your cow now a great deal better than this smart beast that played me this trick, and has spoiled my best coat, you see, in this puddle; which, by the by, smells not very like a nosegay. One can walk along at one’s leisure behind that cow—keep good company, and have milk, butter, and cheese, every day, into the bargain. What would I give to have such a prize!’ ‘Well,’ said the shepherd, ‘if you are so fond of her, I will change my cow for your horse; I like to do good to my neighbours, even though I lose by it myself.’ ‘Done!’ said Hans, merrily. ‘What a noble heart that good man has!’ thought he. Then the shepherd jumped upon the horse, wished Hans and the cow good morning, and away he rode.
Hans brushed his coat, wiped his face and hands, rested a while, and then drove off his cow quietly, and thought his bargain a very lucky one. ‘If I have only a piece of bread (and I certainly shall always be able to get that), I can, whenever I like, eat my butter and cheese with it; and when I am thirsty I can milk my cow and drink the milk: and what can I wish for more?’ When he came to an inn, he halted, ate up all his bread, and gave away his last penny for a glass of beer. When he had rested himself he set off again, driving his cow towards his mother’s village. But the heat grew greater as soon as noon came on, till at last, as he found himself on a wide heath that would take him more than an hour to cross, he began to be so hot and parched that his tongue clave to the roof of his mouth. ‘I can find a cure for this,’ thought he; ‘now I will milk my cow and quench my thirst’: so he tied her to the stump of a tree, and held his leathern cap to milk into; but not a drop was to be had. Who would have thought that this cow, which was to bring him milk and butter and cheese, was all that time utterly dry? Hans had not thought of looking to that.
While he was trying his luck in milking, and managing the matter very clumsily, the uneasy beast began to think him very troublesome; and at last gave him such a kick on the head as knocked him down; and there he lay a long while senseless. Luckily a butcher soon came by, driving a pig in a wheelbarrow. ‘What is the matter with you, my man?’ said the butcher, as he helped him up. Hans told him what had happened, how he was dry, and wanted to milk his cow, but found the cow was dry too. Then the butcher gave him a flask of ale, saying, ‘There, drink and refresh yourself; your cow will give you no milk: don’t you see she is an old beast, good for nothing but the slaughter-house?’ ‘Alas, alas!’ said Hans, ‘who would have thought it? What a shame to take my horse, and give me only a dry cow! If I kill her, what will she be good for? I hate cow-beef; it is not tender enough for me. If it were a pig now—like that fat gentleman you are driving along at his ease—one could do something with it; it would at any rate make sausages.’ ‘Well,’ said the butcher, ‘I don’t like to say no, when one is asked to do a kind, neighbourly thing. To please you I will change, and give you my fine fat pig for the cow.’ ‘Heaven reward you for your kindness and self-denial!’ said Hans, as he gave the butcher the cow; and taking the pig off the wheel-barrow, drove it away, holding it by the string that was tied to its leg.
So on he jogged, and all seemed now to go right with him: he had met with some misfortunes, to be sure; but he was now well repaid for all. How could it be otherwise with such a travelling companion as he had at last got?
The next man he met was a countryman carrying a fine white goose. The countryman stopped to ask what was o’clock; this led to further chat; and Hans told him all his luck, how he had so many good bargains, and how all the world went gay and smiling with him. The countryman than began to tell his tale, and said he was going to take the goose to a christening. ‘Feel,’ said he, ‘how heavy it is, and yet it is only eight weeks old. Whoever roasts and eats it will find plenty of fat upon it, it has lived so well!’ ‘You’re right,’ said Hans, as he weighed it in his hand; ‘but if you talk of fat, my pig is no trifle.’ Meantime the countryman began to look grave, and shook his head. ‘Hark ye!’ said he, ‘my worthy friend, you seem a good sort of fellow, so I can’t help doing you a kind turn. Your pig may get you into a scrape. In the village I just came from, the squire has had a pig stolen out of his sty. I was dreadfully afraid when I saw you that you had got the squire’s pig. If you have, and they catch you, it will be a bad job for you. The least they will do will be to throw you into the horse-pond. Can you swim?’
Poor Hans was sadly frightened. ‘Good man,’ cried he, ‘pray get me out of this scrape. I know nothing of where the pig was either bred or born; but he may have been the squire’s for aught I can tell: you know this country better than I do, take my pig and give me the goose.’ ‘I ought to have something into the bargain,’ said the countryman; ‘give a fat goose for a pig, indeed! ‘Tis not everyone would do so much for you as that. However, I will not be hard upon you, as you are in trouble.’ Then he took the string in his hand, and drove off the pig by a side path; while Hans went on the way homewards free from care. ‘After all,’ thought he, ‘that chap is pretty well taken in. I don’t care whose pig it is, but wherever it came from it has been a very good friend to me. I have much the best of the bargain. First there will be a capital roast; then the fat will find me in goose-grease for six months; and then there are all the beautiful white feathers. I will put them into my pillow, and then I am sure I shall sleep soundly without rocking. How happy my mother will be! Talk of a pig, indeed! Give me a fine fat goose.’
As he came to the next village, he saw a scissor-grinder with his wheel, working and singing,
‘O’er hill and o’er dale So happy I roam, Work light and live well, All the world is my home; Then who so blythe, so merry as I?’
Hans stood looking on for a while, and at last said, ‘You must be well off, master grinder! you seem so happy at your work.’ ‘Yes,’ said the other, ‘mine is a golden trade; a good grinder never puts his hand into his pocket without finding money in it—but where did you get that beautiful goose?’ ‘I did not buy it, I gave a pig for it.’ ‘And where did you get the pig?’ ‘I gave a cow for it.’ ‘And the cow?’ ‘I gave a horse for it.’ ‘And the horse?’ ‘I gave a lump of silver as big as my head for it.’ ‘And the silver?’ ‘Oh! I worked hard for that seven long years.’ ‘You have thriven well in the world hitherto,’ said the grinder, ‘now if you could find money in your pocket whenever you put your hand in it, your fortune would be made.’ ‘Very true: but how is that to be managed?’ ‘How? Why, you must turn grinder like myself,’ said the other; ‘you only want a grindstone; the rest will come of itself. Here is one that is but little the worse for wear: I would not ask more than the value of your goose for it—will you buy?’ ‘How can you ask?’ said Hans; ‘I should be the happiest man in the world, if I could have money whenever I put my hand in my pocket: what could I want more? there’s the goose.’ ‘Now,’ said the grinder, as he gave him a common rough stone that lay by his side, ‘this is a most capital stone; do but work it well enough, and you can make an old nail cut with it.’
Hans took the stone, and went his way with a light heart: his eyes sparkled for joy, and he said to himself, ‘Surely I must have been born in a lucky hour; everything I could want or wish for comes of itself. People are so kind; they seem really to think I do them a favour in letting them make me rich, and giving me good bargains.’
Meantime he began to be tired, and hungry too, for he had given away his last penny in his joy at getting the cow.
At last he could go no farther, for the stone tired him sadly: and he dragged himself to the side of a river, that he might take a drink of water, and rest a while. So he laid the stone carefully by his side on the bank: but, as he stooped down to drink, he forgot it, pushed it a little, and down it rolled, plump into the stream.
For a while he watched it sinking in the deep clear water; then sprang up and danced for joy, and again fell upon his knees and thanked Heaven, with tears in his eyes, for its kindness in taking away his only plague, the ugly heavy stone.
‘How happy am I!’ cried he; ‘nobody was ever so lucky as I.’ Then up he got with a light heart, free from all his troubles, and walked on till he reached his mother’s house, and told her how very easy the road to good luck was.
