Tag: How to

  • Become a Facebook Millionaire!

    Become a Facebook Millionaire!

    Become a Facebook Millionaire; The online store for someday millionaires, It is possible that you can become a millionaire on Facebook, It happens when you’re using Shopify Store on Facebook. Build Your Store on FB! Sell online, in-store, and on Facebook with Shopify. Build your brand on the biggest …!

    How to Become a Facebook Millionaire?

    For the sake of argument, let’s say you’re not a millionaire

    And, let’s presume that like most people you think being a millionaire is a good thing. If that’s the case, you’d likely want to do things that get you closer to diving headfirst into a pool of money right?

    Then why aren’t you selling on Facebook yet?

    Shopify’s Facebook store is a fabulously simple way to start selling your product online. Sign up for your own Facebook store and start building your fortune.

    Join the 500,000 other people that said yes to becoming a (someday) Facebook millionaire.

    Connect with your customers instantly

    Personalize the shopping experience with Messenger chat support on your online store and Facebook page. Customers can buy your products directly in a chat and track their orders in real time.

    All the features you need

    Shopify makes it easy to build and manage your Facebook store.

    • Quick and easy: Setup and customization are simple, fast, and done directly through your Shopify admin.
    • Real-time updates: When adding new products, and changing prices; everything stands updated in real-time.
    • Full integration: All the powerful features that are available on Shopify flow through to your Facebook store.
    • Shopify powers over 500,000 businesses

    They’ve helped our customers sell over 40 billion dollars worth of products. Also, read it, Corporate Social Responsibility of Coffee StarbucksBecome an Instagram Millionaire.

    It Happens 4 People You Never Knew Made Millions From Facebook’s IPO

    Facebook turned a few into billionaires, but many into multi-millionaires from the recent IPO. Although no number has stood confirmed as to how many individuals Facebook turned into millionaires, rumors have spread saying over 1,000. As a result, this has created a lot of buzz in Silicon Valley with other industries such as real estate agents and car salesmen gearing up for the new millionaires to begin spending their fortunes. The majority of the new Facebook millionaires are employees that received stock or stock options as incentives, but some other unusual names have also surfaced. Take a look at four people you may never think would have made millions off Facebook.

    David Choe

    David Choe, an L.A. graffiti artist, painted murals on the walls of Facebook headquarters in 2005 and 2007. Hired by Facebook’s president at the time, Sean Parker, Choe stood given the option to either stand paid for the work, approximately $60,000 at the time, or take company stock. Although Choe thought Facebook was “ridiculous and pointless,” he decided to take the stock instead of the cash. It appears Choe’s intuition paid off. According to ABC News, the stock today stands valued at roughly 200 million dollars. This equates to nearly a 3,333% ROI, assuming the stock was originally worth $60,000.

    Bono

    The famous frontman of the hit band U2 is not only a musician but also a Managing Director and Co-Founder of Elevation Partners, a private equity firm focused on investing in entertainment and technology companies. In 2009 and 2010, Elevations invested roughly $210 million into the social networking site. At the time of the IPO, these shares had skyrocketed to a valuation of around $1.5 billion. Not all of this is Bono’s cash though. The exact amount has not been confirmed but could be in the range of $40 million. Elevation Partners also currently has holdings in Forbes, market share, and Yelp.

    Mark Pincus

    Founder and CEO of social gaming company Zynga, Mark Pincus was an early angel investor in Facebook. In 2004, according to CNBC, he invested approximately $40,000 in the startup which has now ballooned into about $186,000 million. The two companies (Facebook & Zynga) are closely tied together. The SEC S-1 statement released pre-IPO shows Zynga accounts for roughly 12% of Facebook’s revenue and nearly all of Zynga’s revenue is dependent on the social media giant. Pincus is a veteran in the dot.com space. He has started five companies and has over two decades of experience.

    Dr. Edward Zuckerberg

    Father to Mark Zuckerberg, Dr. Edward Zuckerberg is a dentist in Dobbs Ferry, N.Y. running his practice. In 2004 and 2005, Dr. Zuckerberg provided working capital for Facebook and was issued an option to purchase 2 million shares with an expiration of one year. The option was never exercised, but in 2009 the Facebook board issued 2 million Class B common stock to Glate LLC, a company controlled by Dr. Edward Zuckerberg. At the IPO price of US$38, Dr. Zuckerberg’s shares were worth an estimated $76 million.

    Conclusion

    The IPO turned out to be a huge disappointment for the investing community and many retail investors lost money as a result. This didn’t stop early investors from striking it rich. How to become a Facebook millionaire? Mark Zuckerberg alone has sold around 30 million shares for about $1.13 billion. Early angel investor Peter Thiel has also sold nearly 17 million shares worth $633 million. Unfortunately, this is common with many IPOs. Early investors and company insiders sell large portions of their shares and cash out big, leaving the retail investors to buy the very shares insiders are selling. Facebook still has a strong business model and revenue of around $1 billion. If you believe that Facebook is a company here to stay for the long term, the shares may currently be at an attractive price.

    Become-an-Facebook-Millionaire
    Become an Instagram Millionaire.
  • Ensure That Business Finance Are Kept

    Ensure That Business Finance Are Kept

    Ensure That Business Finance Are Kept


    Define question of “How to Ensure That Business Finance Are Kept in Order?” Do you struggle to keep your business’s financial affairs in order? It’s an area that can cause many difficulties for a business owner or the decision makers in a company. However, there are many ways you can address this issue so that you can focus on the more productive aspects of your organization. Below are some of the main ways to ensure that a business’s finances are kept in order.

    Taxation

    Every business must adhere to a wide range of tax laws and regulations. However, this is an area that keeps changing and evolving. It’s crucial to keep up-to-date with the latest taxation developments, so it’s advisable for you or someone in your company to increase their taxation knowledge by taking an appropriate taxation course provided by a college or university like Northeastern University.

    Thanks to a range of online master of science in taxation programs, this is not as difficult or disruptive as it sounds. An online MST program can complete over the internet, which means that a student can study at home, at work, or from any location that suits them. As well as this, you can study at times that suit your current lifestyle, which means you can carry on working as normal.

    Hire the Right People

    It’s vital to hire financial professionals who know exactly what they are doing. Some businesses may only require a single financial expert, while larger organizations need a wide range of financial professionals including accountants, bookkeepers, and financial advisors. Make sure you have a strict hiring process that ensures that only the best financial experts work for you because these are the people who could make or break your business in the future.

    Keep Organized and On Budget

    When you’re looking after the finances of a business, you have a lot of facts and figures to deal with. From the start, you need to become extremely organized. Plan and schedule every money related activity so that you have full control of your financial destiny. Creating realistic budgets and sticking to them is also one of the main keys to success. When you are trying to keep your financial situation under control. Role of Price Perception in Consumer Buying Process.

    Cash Flow

    Money is the lifeblood of every business, so it’s vital to have a healthy cash flow. You can achieve this in a number of different ways. Firstly, you should always look for some kind of up-front payment for your goods or services. Secondly, give customers some incentives that will persuade them to pay early or pay on-time, and finally. Offer your customers as many payment options and payment plans as possible. Because, different people prefer to pay in different ways.

    Invest in the Appropriate System or Systems

    A wide range of advance and efficient accounting systems are available that are design to make your life easier. The latest cloud-based systems give you a much more flexible accounting solution. Especially if different people need to access and update your business’s financial records.

    How you deal with the financial aspect of your organization will determine how successful your business venture becomes. This is why it’s extremely important to address each of the points above. Best Characteristics and Qualities of a Good Leader.

    Ensure That Business Finance Are Kept


  • Develop Positive Relationships, Individuals and Organizations

    Develop Positive Relationships, Individuals and Organizations

    How to Develop Positive Relationships with Individuals and Organizations Outside of Your Business?


    It’s vital for a business to develop as many external contacts as possible. This simple approach can lead to valuable relationships and opportunities that would not otherwise have occurred. Below are some of the best ways you can develop relationships with individuals and organizations outside of your business.

    Develop Your Communication Skills and Communication Channels

    Before you reach out to certain individuals and organizations, it’s important to prepare properly and have the skills and knowledge required for communicating in an effective way. For instance, if you want to interact with local government representatives and agencies in a more productive way, you may need to hire a consultant or someone who has completed an online master in public administration and who has a great working relationship with the public sector.

    In other situations, it may be a good idea for you or someone in your organization to enroll in an online master in public administration degree course or similar program provided by universities like Norwich University, so that you have a permanent person in your company who can deal with government entities that can help your business.

    Attend Networking Events

    Most people prefer to deal with other individuals and businesses they are familiar with. This means you and your business need to get public exposure. Attending networking events like Chamber of Commerce meetings, conferences, and industry seminars is an effective way to do this. The more times you are seen at these events, the more people will become familiar with you and start to trust you.

    Give Your Own Presentations

    Initially, when you attend networking events you may be there to listen to other people. However, eventually, you could participate more in these events by giving your own presentations in the area you have expertise in. This once again could lead to a lot of new opportunities, including business offers and referrals from those who listen to your presentations.

    Join Online Communities

    Today’s business owners live busy lives and it’s not always possible to attend networking events. In other cases, the people you want to interact with may not attend these types of events or they live a long distance away. This is where the internet can come to the rescue because a wide range of online business communities exists.

    These communities are usually open to novice business owners, established business owners and people who have a keen interest in the same industry or niche. Interacting with other community members is extremely easy and most members of these websites are more approachable online.

    Build Your Own Online Social Profile

    It’s important to maintain professional online social media profiles. A huge number of people prefer to use the internet to find out about a business or the people in a business. The more informative your social media profiles are, the more impressed others will be and the more likely it is that they will want to find out more about you and your business.

    Networking and building positive relationships with individuals and businesses outside your own organization is an important step if you want your business to succeed and grow. This is not as difficult as it may sound, especially if you follow the steps above.

    How to Develop Positive Relationships with Individuals and Organizations Outside of Your Business


  • How to Explain the concept of International Advertising?

    How to Explain the concept of International Advertising?

    International Advertising, generally speaking, is the promotion of goods, services, companies, and ideas, usually in more than one country performed by an identified sponsor. This article explains about Concept of International Advertising deeply discussion. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion.

    Study and Learn, the Concept of International Advertising.

    Advertising is a cogent communication attempt to change or reinforce ones’ prior attitude that is predictive of future behavior. Also Learn, What is International Advertising? Meaning and Definition, the Concept of International Advertising!

    It can view as a communication process that takes place in multiple cultures that differ in terms of values, communication styles, and consumption patterns. It is also a business activity involving advertisers and advertising agencies that create ads and buy media in different countries. The total of these activities constitutes a worldwide industry that is growing in importance. International advertising is also a major force that both reflects social values and propagates certain values worldwide.

    Deeply Explain:

    International advertising is becoming increasingly complex; more and more local and international companies are competing for consumers who are increasingly sophisticated and demanding. International advertising defines as the non-personal communication by an identified sponsor across international borders, using broadcast, print, and or interactive media.

    It requires dissemination of a commercial message to target audiences in more than one country. Target audiences vary from country to country in terms of how they perceive or interpret symbols or stimuli; respond to humor or emotional appeals, as well as in levels of literacy and languages are spoken. How the advertising function is organized also varies.

    International advertising can explain as the communication process that takes place in different cultures that varies in terms of values, communication styles, and consumption patterns. International advertising is also a business activity involving advertisers and advertising agencies that create ads and buy media in different countries. It is also a major force that both reflects social values and propagates certain values all over the world.

    The International Communication Process:

    The international communication process involves using the entire promotional mix to communicate with the final consumer. First, the appropriate message is determining the target audience by the advertiser. Next, the international sponsor (sender), usually representing by an advertising agency, encodes a message into words and images.

    The message is then translating into the language of the target market and transmitting through a channel of media channels to the audience who then decodes and reacts to the message. Cultural barriers may hamper the effective transmission of the message at each stage in the process and result in miscommunication.

    Art Direction:

    Art direction is involving with the visual presentation- the body language of print and broadcast advertising. Some types of visual presentation are universally understood. Revlon, for example, has used a French producer to develop television commercials, English and Spanish for use in the international markets. These commercials, which are the film in Parisian settings, communicate the universal appeals and specific advantages of Revlon products.

    By producing its ads In France, Revlon obtains effective television commercials at a much lower price than it would have to pay for similar –length commercials produce in the US. Pepsi Co has use four basic commercials to communicate its advertising themes. The basic setting of young people having fun at a party or on a beach has adapted to reflect the general physical environment and racial characteristics of North America, South America, Europe, Africa, and Asia. The music in these commercials has also adapted to suit regional tastes.

    The international advertiser must make sure that visual executions are not inappropriately extending into markets. Benetton recently encounters a problem with its “United Colors of Benetton” campaign. The campaign appeared in 77 countries, primarily in print and on billboards. The art direction focused on striking, provocative interracial juxtapositions- a white hand a black hand handcuffed together, for example, another version of the campaign, depicting a black woman nursing a white baby, won adverting awards in France and Italy. However, because the image evoked the history of slavery in America, that particular creative execution was not in the U.S market.

    Cultural Considerations:

    Knowledge of cultural diversity, especially the symbolism associated with cultural traits, is essential when creating advertising. Local country managers will be able to share important information, such as when to use cautions in advertising creativity. Use of colors and man-women relationships can often be stumbling blocks. For example, white in Asia is associated with death. In Japan, intimate scenes between men and women are considered to be in bad taste; they are an outlaw in Saudi Arabia.

    Advertising Communication System:

    Advertising communication always involves a perception process and four of the elements shown in the model: the source, a message, a communication channel, and a receiver. Also, the receiver will sometimes become a source of information by talking to friends or associates. This type of communication is termed word-of-mouth communication, and it involves social interactions between two or more people and the important ideas of group influence and the diffusion of information.

    An advertising message can have a variety of effects upon the receiver. It can

    • Create awareness,
    • Communicate information about attributes and benefits,
    • Develop or change an image or personality,
    • Associate a brand with feelings and emotions,
    • Forms group norms, and
    • Precipitate behavior.

    Thus we see advertising has multiple layers to it. A lot more than what meets the consumer’s eye goes into creating a successful advertisement or an advertisement campaign. In today’s era of consumerism, the need for advertisements to break the clutter and stand out becomes imperative. Advertising has multiple media at its disposal with each having its respective strengths and limitations.

    For instance, the radio still, has a reach to rural India like no other medium can. Also, it overcomes the barrier of illiteracy in a developing country like India. On the other hand mailers, pop-ups are an excellent way to remain visible to the urban techno-savvy Internet using consumers. Depending on the target audience the medium best suited should exploit to the hilt.

    How to Explain the Concept of International Advertising - ilearnlot
    How to Explain the concept of International Advertising? #Pixabay

  • How to Preparation of CAT Exams in 4 or 5 months?

    How to Preparation of CAT Exams in 4 or 5 months?

    How to Preparation of CAT Exams in 4 or 5 months?


    Going by the previous year’s schedule, CAT will be conducted in the first week of December. That leaves roughly 4 or 5 months/150 days for preparation. CAT is the one stop solution for all such students who dream of getting an MBA degree from one of the best management institutes in India. To top it, CAT score is not just accepted by IIMs but by many other good B-schools. Though CAT is not deemed as a tough exam but is tricky to clear.

    Students who have cleared the exam in the past, claim that the exam is not tough but requires careful and strategic planning in order to clear it. Here we will discuss what should be the preparation strategy for students who will begin preparing for CAT exam now.

    Preparation of CAT Exams in 4 or 5 months


    How to Preparation of CAT Exams in 4 or 5 months?

    According to many experts and students who have cleared CAT earlier, this is the right time to prepare for CAT exam.

    The first 2-3 months should be devoted to learning the basic concepts and brushing up the fundamentals of the topics. During this time, it would be a good practice to pick up mock tests and previous year question papers and begin solving them. In the beginning, the frequency of solving mock tests should be one to two in a week. This way, not only will you be able to analyze where you are in terms of your knowledge, you will also get to measure your progress as you go along with your preparation.

    Contrary to popular opinion you do not need to study for 8-12 hours every day. Even 4-hour study duration is enough, given that you are focused and attentive toward what you study.

    You will also need to categorize the topics to be covered as most difficult, difficult, moderate and easy. This will help you in a directed preparation and hone your strong topics and work harder on the weak ones.

    Learn more than one method to solve a question. During the exam, knowing more than one way of solving a question will help you in solving questions more accurately. Accuracy is one of the key factors in scoring a high percentile in CAT exam.

    While preparation makes sure that you pay equal attention to all the three sections. Sometimes students who are good in English, pay less attention to preparing for VRC section and end up scoring badly despite having a strong grasp on the language.

    Make a routine and schedule for studying and stick to it. Incorporating CAT preparation in and as your daily schedule will help you stick to your goal and will deliver desired end result.

    Toward the last phase of your preparation, do not start learning new topics. The last phase especially the weeks leading up to the exam day should be devoted to solving mock tests entirely. During this time you should be solving at least two mocks in a day.

    Many Cat toppers swear by mock test solving and have said that solving mock tests helped them get in the right mind frame and solving CAT questions while sticking to the rules of the exam became second nature to them.

    How to Preparation of CAT Exams in 4 or 5 months?


  • Be The Change You Want to See in The World

    Be The Change You Want to See in The World

    Be The Change You Want to See in The World


    There are so many things that happen from day to day in this world we live in. It is easy to complain about how others should be and what others are doing, but are we asking ourselves the same thing that we ask of others?

    If I want to see the world where people are kinder to one another, I have to first exhibit that kindness. If I wish that more people would go out and give back to their communities, I essentially should be doing the same.

    It is interesting to see what we complain about, and even more interesting to see what we are doing with our time and our efforts. In order to impact change, it starts with us. Once that concept is understood I think it becomes easier to manage life.

    “Be the change that you wish to see in the world.” ― Mahatma Gandhi

    Call up a few friends and catch lunch together. Gather a few buddies and go out and do a service project together. These are ways you can grow with the people you love and be the change that you are constantly talking about.

    Also, don’t be afraid to talk about your good deeds. If you know your intent is to motivate others, then do not be afraid to share. The good things that happen in the world are rarely shared. The negative things are talked about often, and no one ever grows tired of seeing it (besides me). On the other hand, if you talk about the good you are doing in the world, it is taken as boastful and shouldn’t be discussed publicly. In my opinion that is foolish.

    Let’s stop following the typical norms and begin to make those changes. Advertise truth, love, and happiness just as much as you do everything else. Switch your focus and find others who are like-minded with the thoughts and ideas you are passionate about. Surround yourselves with people doing great things in the world and use them as inspiration to do the same. If you don’t know anyone personally, just like Daniel stated earlier, I recommend visiting the www.TED.com. You will get a lot of great insight. Trust!

    Continue to grow and never stop learning. Life can be stressful, but learning new things can shift that stress. Through learning, life becomes more manageable and it gives you a sense of peace. Regain your peace again. Stop looking to fill your life up with tasks to stay busy and find meaningful things to do, such as reading, writing, and enjoying the arts or something you love doing.

    Keep being anchors for change and bring others along with you for the journey. We all have one person we can change the world with. Imagine if we all just took one friend along with us on that journey. 

    Let me hit you with a few espresso shots on the house:

    Pray for people you dislike the most!! Yep, I know, you are probably saying it won’t happen. Trust, you will thank me later. Think about someone who has just made your life a complete hell and then pray for them. They probably need it more than you do!

    Get that scowl off of your face. No need to walk around looking as if you are mad at the world! Smile! You never know who needs that small gesture of kindness.

    You most likely have at least 100 – 200+ contacts in your phone and yet, you haven’t called nearly half of them or anyone in a long time. Call an old friend up! Make sure their phone isn’t disconnected and tell them that you love them. Even if you don’t talk that much.

    Volunteer and do something for your community. Checking out the Boys and Girls Club, homeless shelters, even helping out a neighbor can be considered as helping the community!

    Hi-five a stranger! Hi-fives are always cool and they are always accepted!

    Now go out and be overly inspired maniacs!! The world needs more of us!! Shots, Everybody!!


  • 10 Reasons Why You’re Failing at Life?

    10 Reasons Why You’re Failing at Life?

    10 Reasons Why You’re Failing at Life?


    Failing at Life – As we continue further, I want you to realize that there are a number of things that we are doing wrong which may not seem serious, but they are ultimately hurting our lives in more ways than some. Read up! 

    • You Don’t Culture Yourself

    How often are you taking the time to study the world around you? There are thousands of different languages, hundreds of different restaurants, and art spewing from every far corner of every city. There is much that can come from the world around you. One might say that the only way anyone can become truly cultured is if they physically surround themselves with that culture. While this makes sense, there are many other ways to fulfill that need without having to go a couple thousand miles outside of the country. There is Google, Wikipedia, Netflix documentaries, and so much more that can shape you and create a masterpiece. All you have to do is step outside of the box and you will see the opportunities that lie ahead.

    • You Are Not Writing Down Your Ideas

    Are you coming up with ideas at random? Do you ever write them down? You should always write down your ideas no matter how silly they may be. You may not be able to map them out just yet, but maybe in a few years it will be able to happen. Write down those dreams and soon enough they will become reality. Don’t sleep on the idea. I use to pretend as if I had the perfect memory and that I could forget nothing and soon enough, I saw that all of my good ideas were going by the wayside because I wasn’t writing them down. Don’t be that guy/girl who never writes their ideas down. Start doing it and see where you get after a year or two. After a while something will be a hit. Then the games will begin.

    • You Forgot About Giving Back

    I guess you had this silly notion that you got to where you are without a little help. You thought for a split second that you were controlling the stars and the planets, and you put yourself in the alignment and out of the explosion came YOU. Giving back is one of the most important things you can do. Helping the homeless, family members, a brother or a sister could be that means of giving back.

    I am sure some of you may be reading this and thinking “Well, I do most of this stuff… I guess I am not failing.” Wrong! If you think because you do the bare minimum that you have done enough, then you have fooled yourself. There is much more that can be done and more to be done with the talents that you have. Giving back to others that are in need isn’t just something “cool” to do. It is, and should be, one of your many purposes of living.

    • Negative People Surround You

    Negative people have woven themselves into the very fiber of your existence. These so-called “Friends” aren’t the friends you saw on that 90’s sitcom show. Those were FRIENDS. What you have around you are a bunch of negative and tired individuals who need prayer and examination. IF this doesn’t apply to you then I suggest you move on, but before you go, here are a few other thoughts: What are you to your friends? Are you that negative one?  Are you the one bringing the people around you down? Here is the moment of clarity and honesty that you have been waiting for – if you are NOT the culprit then I suggest that you find new friends. If anything can done, pray for the older friends to find that purpose and that place in life for themselves as well.

    • Your Priorities Are Out of Order

    Your time and energy are not being spent on the right things and/or the right people. The people who truly care for you are being overlook. The things that are truly important are being place in the passenger seat, possibly even in the back seat or EVEN, the trunk. If the priorities aren’t squared up with the mission that your life is pillared upon, then you can kiss any thought of “success” goodbye. This is where writing out goals comes into place and where good friends, family, teachers, and any other important people in your life have to keep you in check. Just as much as we need to get by, so do you.

    • You Stopped WRITING

    Why have you stopped challenging the brain and all its thinking? The concept of writing is an expression of form and design meeting those faint blue lines, and yet you ignore them. You have now trapped yourself in the Alcatraz of Internet puns and one liners. Your entire life can now be summed up in a few mimes. You have brought this on yourself but the great thing is that you are not too late, You can begin writing letters to those you love and others who you may care about deeply, You may now physically cross your T’s and DOT your I’s.

    Through writing, we become better individuals. You once expressed yourself and gave your thoughts a chance to play. When you grew tired, you rested and then picked back up where you left off the next day. Try writing at least once or twice a week. Even if the letter never goes out to anyone, at least you will be pushing the brain to do all that it once did when you were a little child.

    • You Need to Start Forgiving

    10 Reasons Why You're Failing at Life - Don't Give Up!

    You are holding on to pain and torment and you have been doing this for years now. This is only a quicker way to destroy the goodness that is on the inside of your heart. By forgiving, we get a second to remember the time when a certain individual forgave us and then gave His life up for us. Everyone is having it tough but everyone isn’t letting their lack of forgiveness shape their entire world.

    • You Are Not Being Kind to Others

    You never know when a random act of kindness could change the world. Whether it is a friend, stranger, or family member. All of these individuals deserve kindness. If we were all a little bit kinder to our friends and the world around us, we would be in an entirely different place. When you are kind to others, perform the act with no want or no benefits behind it.

    • You are Not Networking

    We all know it’s not about what you know, it is about who you know. While we know this is important we forget about it all the time. There are organizations in each and every city that promote networking and getting involved with the community but we rarely use these opportunities. We let work and life drain us, and we never advance like we should. Some examples include groups such as the NAACP, National Urban League, the church (which is a great place to network with a variety of people), local community events and so on and so forth. With networking happening, you should definitely have business cards in place. Even if it is something general.

    Vistaprint is a great place to get a few business cards and Moo Cards is awesome as well. Also, every profession has a club or social group outside of its place of employment. Find those groups and see how you can get active with them or contribute to the cause. Lastly, we don’t stay in touch with the friends we have. Sometimes all it takes is someone to hear you say, “Yeah, I am looking for a job…” and all of a sudden they may know someone who can help you. Conferences, conventions and so many more things happen each and every day. It is time to start getting active! Network builds your net worth!

    • You are Forgetting to Pray

    This is one of those personal struggles of mine. I get so tiring and so wrapped up in my feelings, my problems and my life that I tend to forget about who controls it all. I forget about who is the master and who is in charge. A simple prayer could shape and change the lives of the world around us. I could continue to go on and on with this one, but I think it says it all. A hip-hop rapper I am close with said this: “You should pray more… it just makes sense, but all you want is dollars and that just don’t make cents.” I think that this is where I digress. Time to improve and make a change. Unless you want to continue failing because that is cool as well.

    Dear Learner! What do you think about 10 Reasons Why You’re Failing at Life? Be Your Extraordinary SelfReinvent Yourself..!

    10 Reasons Why You're Failing at Life?


  • Validity

    Validity

    What is Validity?


    The most crucial issue in test construction is validity. Whereas reliability addresses issues of consistency, validity assesses what the test is to be accurate about. A test that is valid for clinical assessment should measure what it is intended to measure and should also produce information useful to clinicians. A psychological test cannot be said to be valid in any abstract or absolute sense, but more practically, it must be valid in a particular context and for a specific group of people (Messick, 1995). Although a test can be reliable without being valid, the opposite is not true; a necessary prerequisite for validity is that the test must have achieved an adequate level of reliability. Thus, a valid test is one that accurately measures the variable it is intended to measure. For example, a test comprising questions about a person’s musical preference might erroneously state that it is a test of creativity. The test might be reliable in the sense that if it is given to the same person on different occasions, it produces similar results each time. However, it would not be reliable in that an investigation might indicate it does not correlate with other more valid measurements of creativity.

    Establishing the validity of a test can be extremely difficult, primarily because psychological variables are usually abstract concepts such as intelligence, anxiety, and personality. These concepts have no tangible reality, so their existence must be inferred through indirect means. In addition, conceptualization and research on constructs undergo change over time requiring that test validation go through continual refinement (G. Smith & McCarthy, 1995). In constructing a test, a test designer must follow two necessary, initial steps. First, the construct must be theoretically evaluated and described; second, specific operations (test questions) must be developed to measure it (S. Haynes et al., 1995). Even when the designer has followed these steps closely and conscientiously, it is sometimes difficult to determine what the test really measures. For example, IQ tests are good predictors of academic success, but many researchers question whether they adequately measure the concept of intelligence as it is theoretically described. Another hypothetical test that, based on its item content, might seem to measure what is described as musical aptitude may in reality be highly correlated with verbal abilities. Thus, it may be more a measure of verbal abilities than of musical aptitude.

    Any estimate of validity is concerned with relationships between the test and some external independently observed event. The Standards for Educational and Psychological Testing, American Educational Research Association [AERA], American Psychological Association [APA], & National Council for Measurement in Education [NCME], 1999; G. Morgan, Gliner, & Harmon, 2001) list the three main methods of establishing validity as content-related, criterion-related, and construct-related.

    Content Validity


    During the initial construction phase of any test, the developers must first be concerned with its content validity. This refers to the representativeness and relevance of the assessment instrument to the construct being measured. During the initial item selection, the constructors must carefully consider the skills or knowledge area of the variable they would like to measure. The items are then generated based on this conceptualization of the variable. At some point, it might be decided that the item content over-represents, under-represents, or excludes specific areas, and alterations in the items might be made accordingly. If experts on subject matter are used to determine the items, the number of these experts and their qualifications should be included in the test manual. The instructions they received and the extent of agreement between judges should also be provided. A good test covers not only the subject matter being measured, but also additional variables. For example, factual knowledge may be one criterion, but the application of that knowledge and the ability to analyze data are also important. Thus, a test with high content validity must cover all major aspects of the content area and must do so in the correct proportion.

    A concept somewhat related to content validity is face validity. These terms are not synonymous, however, because content validity pertains to judgments made by experts, whereas face validity concerns judgments made by the test users. The central issue in face validity is test rapport. Thus, a group of potential mechanics who are being tested for basic skills in arithmetic should have word problems that relate to machines rather than to business transactions. Face validity, then, is present if the test looks good to the persons taking it, to policymakers who decide to include it in their programs, and to other untrained personnel. Despite the potential importance of face validity in regard to test-taking attitudes, disappointingly few formal studies on face validity are performed and/or reported in test manuals.

    In the past, content validity has been conceptualized and operationalized as being based on the subjective judgment of the test developers. As a result, it has been regarded as the least preferred form of test validation, albeit necessary in the initial stages of test development. In addition, its usefulness has been primarily focused at achievement tests (how well has this student learned the content of the course?) and personnel selection (does this applicant know the information relevant to the potential job?). More recently, it has become used more extensively in personality and clinical assessment (Butcher, Graham, Williams, & Ben-Porath, 1990; Millon, 1994). This has paralleled more rigorous and empirically based approaches to content validity along with a closer integration to criterion and construct validation.

    Criterion Validity


    A second major approach to determining validity is criterion validity, which has also been called empirical or predictive validity. Criterion validity is determined by comparing test scores with some sort of performance on an outside measure. The outside measure should have a theoretical relation to the variable that the test is supposed to measure. For example, an intelligence test might be correlated with grade point average; an aptitude test, with independent job ratings or general maladjustment scores, with other tests measuring similar dimensions. The relation between the two measurements is usually expressed as a correlation coefficient.

    Criterion-related validity is most frequently divided into either concurrent or predictive validity. Concurrent validity refers to measurements taken at the same, or approximately the same, time as the test. For example, an intelligence test might be administered at the same time as assessments of a group’s level of academic achievement. Predictive validity refers to outside measurements that were taken some time after the test scores were derived. Thus, predictive validity might be evaluated by correlating the intelligence test scores with measures of academic achievement a year after the initial testing. Concurrent validation is often used as a substitute for predictive validation because it is simpler, less expensive, and not as time consuming. However, the main consideration in deciding whether concurrent or predictive validation is preferable depends on the test’s purpose. Predictive validity is most appropriate for tests used for selection and classification of personnel. This may include hiring job applicants, placing military personnel in specific occupational training programs, screening out individuals who are likely to develop emotional disorders, or identifying which category of psychiatric populations would be most likely to benefit from specific treatment approaches. These situations all require that the measurement device provide a prediction of some future outcome. In contrast, concurrent validation is preferable if an assessment of the client’s current status is required, rather than a prediction of what might occur to the client at some future time. The distinction can be summarized by asking “Is Mr. Jones maladjusted?” (concurrent validity) rather than “Is Mr. Jones likely to become maladjusted at some future time?” (predictive validity).

    An important consideration is the degree to which a specific test can be applied to a unique work-related environment (see Hogan, Hogan, & Roberts, 1996). This relates more to the social value and consequences of the assessment than the formal validity as reported in the test manual (Messick, 1995). In other words, can the test under consideration provide accurate assessments and predictions for the environment in which the examinee is working? To answer this question adequately, the examiner must refer to the manual and assess the similarity between the criteria used to establish the test’s validity and the situation to which he or she would like to apply the test. For example, can an aptitude test that has adequate criterion validity in the prediction of high school grade point average also be used to predict academic achievement for a population of college students? If the examiner has questions regarding the relative applicability of the test, he or she may need to undertake a series of specific tasks. The first is to identify the required skills for adequate performance in the situation involved. For example, the criteria for a successful teacher may include such attributes as verbal fluency, flexibility, and good public speaking skills. The examiner then must determine the degree to which each skill contributes to the quality of a teacher’s performance. Next, the examiner has to assess the extent to which the test under consideration measures each of these skills. The final step is to evaluate the extent to which the attribute that the test measures are relevant to the skills the examiner needs to predict. Based on these evaluations, the examiner can estimate the confidence that he or she places in the predictions developed from the test. This approach is sometimes referred to as synthetic validity because examiners must integrate or synthesize the criteria reported in the test manual with the variables they encounter in their clinical or organizational settings.

    The strength of criterion validity depends in part on the type of variable being measured. Usually, intellectual or aptitude tests give relatively higher validity coefficients than personality tests because there are generally a greater number of variables influencing personality than intelligence. As the number of variables that influences the trait being measured increases, it becomes progressively more difficult to account for them. When a large number of variables are not accounted for, the trait can be affected in unpredictable ways. This can create a much wider degree of fluctuation in the test scores, thereby lowering the validity coefficient. Thus, when evaluating a personality test, the examiner should not expect as high a validity coefficient as for intellectual or aptitude tests. A helpful guide is to look at the validities found in similar tests and compare them with the test being considered. For example, if an examiner wants to estimate the range of validity to be expected for the extra-version scale on the Myers Briggs Type Indicator, he or she might compare it with the validities for similar scales found in the California Personality Inventory and Eysenck Personality Questionnaire. The relative level of validity, then, depends both on the quality of the construction of the test and on the variable being studied.

    An important consideration is the extent to which the test accounts for the trait being measured or the behavior being predicted. For example, the typical correlation between intelligence tests and academic performance is about .50 (Neisser et al., 1996). Because no one would say that grade point average is entirely the result of intelligence, the relative extent to which intelligence determines grade point average has to be estimated. This can be calculated by squaring the correlation coefficient and changing it into a percentage. Thus, if the correlation of .50 is squared, it comes out to 25%, indicating that 25% of academic achievement can be accounted for by IQ as measured by the intelligence test. The remaining 75% may include factors such as motivation, quality of instruction, and past educational experience. The problem facing the examiner is to determine whether 25% of the variance is sufficiently useful for the intended purposes of the test. This ultimately depends on the personal judgment of the examiner.

    The main problem confronting criterion validity is finding an agreed-on, definable, acceptable, and feasible outside criterion. Whereas for an intelligence test the grade point average might be an acceptable criterion, it is far more difficult to identify adequate criteria for most personality tests. Even with so-called intelligence tests, many researchers argue that it is more appropriate to consider them tests of scholastic aptitude rather than of intelligence. Yet another difficulty with criterion validity is the possibility that the criterion measure will be inadvertently biased. This is referred to as criterion contamination and occurs when knowledge of the test results influences an individual’s later performance. For example, a supervisor in an organization who receives such information about subordinates may act differently toward a worker placed in a certain category after being tested. This situation may set up negative or positive expectations for the worker, which could influence his or her level of performance. The result is likely to artificially alter the level of the validity coefficients. To work around these difficulties, especially in regard to personality tests, a third major method must be used to determine validity. 

    Construct Validity


    The method of construct validity was developed in part to correct the inadequacies and difficulties encountered with content and criterion approaches. Early forms of content validity relied too much on subjective judgment, while criterion validity was too restrictive in working with the domains or structure of the constructs being measured. Criterion validity had the further difficulty in that there was often a lack of agreement in deciding on adequate outside criteria. The basic approach of construct validity is to assess the extent to which the test measures a theoretical construct or trait. This assessment involves three general steps. Initially, the test constructor must make a careful analysis of the trait. This is followed by a consideration of the ways in which the trait should relate to other variables. Finally, the test designer needs to test whether these hypothesized relationships actually exist (Foster & Cone, 1995). For example, a test measuring dominance should have a high correlation with the individual accepting leadership roles and a low or negative correlation with measures of submissiveness. Likewise, a test measuring anxiety should have a high positive correlation with individuals who are measured during an anxiety-provoking situation, such as an experiment involving some sort of physical pain. As these hypothesized relationships are verified by research studies, the degree of confidence that can be placed in a test increases.

    There is no single, best approach for determining construct validity; rather, a variety of different possibilities exist. For example, if some abilities are expected to increase with age, correlations can be made between a population’s test scores and age. This may be appropriate for variables such as intelligence or motor coordination, but it would not be applicable for most personality measurements. Even in the measurement of intelligence or motor coordination, this approach may not be appropriate beyond the age of maturity. Another method for determining construct validity is to measure the effects of experimental or treatment interventions. Thus, a posttest measurement may be taken following a period of instruction to see if the intervention affected the test scores in relation to a previous pretest measure. For example, after an examinee completes a course in arithmetic, it would be predicted that scores on a test of arithmetical ability would increase. Often, correlations can be made with other tests that supposedly measure a similar variable. However, a new test that correlates too highly with existing tests may represent needless duplication unless it incorporates some additional advantage such as a shortened format, ease of administration, or superior predictive validity. Factor analysis is of particular relevance to construct validation because it can be used to identify and assess the relative strength of different psychological traits. Factor analysis can also be used in the design of a test to identify the primary factor or factors measured by a series of different tests. Thus, it can be used to simplify one or more tests by reducing the number of categories to a few common factors or traits. The factorial validity of a test is the relative weight or loading that a factor has on the test. For example, if a factor analysis of a measure of psychopathology determined that the test was composed of two clear factors that seemed to be measuring anxiety and depression, the test could be considered to have factorial validity. This would be especially true if the two factors seemed to be accounting for a clear and large portion of what the test was measuring.

    Another method used in construct validity is to estimate the degree of internal consistency by correlating specific subtests with the test’s total score. For example, if a subtest on an intelligence test does not correlate adequately with the overall or Full Scale IQ, it should be either eliminated or altered in a way that increases the correlation. A final method for obtaining construct validity is for a test to converge or correlate highly with variables that are theoretically similar to it. The test should not only show this convergent validity but also have discriminate validity, in which it would demonstrate low or negative correlations with variables that are dissimilar to it. Thus, scores on reading comprehension should show high positive correlations with performance in a literature class and low correlations with performance in a class involving mathematical computation.

    Related to discriminant and convergent validity is the degree of sensitivity and specificity an assessment device demonstrates in identifying different categories. Sensitivity refers to the percentage of true positives that the instrument has identified, whereas specificity is the relative percentage of true negatives. A structured clinical interview might be quite sensitive in that it would accurately identify 90% of schizophrenics in an admitting ward of a hospital. However, it may not be sufficiently specific in that 30% of schizophrenics would be incorrectly classified as either normal or having some other diagnosis. The difficulty in determining sensitivity and specificity lies in developing agreed-on, objectively accurate outside criteria for categories such as psychiatric diagnosis, intelligence, or personality traits.

    As indicated by the variety of approaches discussed, no single, quick, efficient method exists for determining construct validity. It is similar to testing a series of hypotheses in which the results of the studies determine the meanings that can be attached to later test scores (Foster & Cone, 1995; Messick, 1995). Almost any data can be used, including material from the content and criterion approaches. The greater the amount of supporting data, the greater is the level of confidence with which the test can be used. In many ways, construct validity represents the strongest and most sophisticated approach to test construction. In many ways, all types of validity can be considered as subcategories of construct validity. It involves theoretical knowledge of the trait or ability being measured, knowledge of other related variables, hypothesis testing, and statements regarding the relationship of the test variable to a network of other variables that have been investigated. Thus, construct validation is a never-ending process in which new relationships always can be verified and investigated.


  • Goal Commitment: Meaning and Definition

    Goal Commitment: Meaning and Definition

    Goal Commitment? What affects the strength of commitment to goals? How does this affect goal attainment? Goal commitment is our determination to pursue a course of action that will lead to the goal we aspire to achieve (Bandura, 1986). The strength of goal commitment will affect how hard one will try to attain the goal. Goal commitment affects by the properties described thus far: difficulty and specificity. For example, when goals are too difficult, commitment declines, followed by a drop-off in performance (Locke & Latham, 1990).

    What is Goal Commitment?

    “Degree to which a person determine in achieving a desired (or required) goal.”

    Goals are central to current treatments of work motivation, and goal commitment is a critical construct in understanding the relationship between goals and task performance. Despite this importance, there is confusion about the role of goal commitment, and only recently has this key construct received the empirical attention it warrants. This meta-analysis, based on 83 independent samples, updates the goal commitment literature by summarizing the accumulated evidence on the antecedents and consequences of goal commitment. Using this aggregate empirical evidence, the role of goal commitment in the goal-setting process is clarified and key areas for future research identifies.

    Commitment also affect by goal intensity, goal participation, and peer influence.

    Goal Intensity:

    Commitment is related to goal intensity, or the amount of thought or mental effort that goes into formulating a goal and how it will be attained (Locke & Latham, 1990). This is similar to goal clarification because when we clarify a goal; we involve in a conscious process of collecting information about the goal and task and our ability to attain it (Schutz, 1989).

    In a study of fifth graders, Henderson (cited in Locke & Latham, 1990) found that students who formulated a greater number of reading purposes with more detail and elaboration attained their goals to a greater extent than did students with superficial purposes. Although there was no difference in IQ scores of the groups; the students who set more goals with elaboration were better readers. It stands to reason that the more thought that gives to developing a goal; the more likely one will commit to the goal.

    Goal Participation:

    How important, motivationally, is it for people to participate in goal setting? This is an important question because goals are often assigned by others at home, school, and work. The state imparts curriculum standards or goals to teachers, who in turn impose them on students. A sales manager may assign quotas to individual salespersons. Letting individuals participate in setting goals can lead to greater satisfaction. Nevertheless, telling people to achieve a goal can influence self-efficacy; because it suggests they are capable of achieving the goal (Locke & Latham, 1990).

    To investigate the effects of assigned and self-set goals; Schunk (1985) conducted a study of sixth-grade students with LD who were learning subtraction. One group was assigned goals (e.g., “Why don’t you try to do seven pages today”). A second group set goals themselves (e.g., “Decide how many pages you can do today”). A third group worked without goals. Students who self-set goals had the highest self-efficacy and math scores. Both goal groups demonstrated higher levels of self-regulation than the control group without any goals.

    Nevertheless, Locke and Latham (1990) concluded that self-set goals are not consistently more effective than assigned goals in increasing performance. The crucial factor in assigned goals is acceptance. Once individuals become involved in a goal, the goal itself becomes more important than how it was set or whether it was imposed. Because, at work and in schools, goals are often assigned by others; the assigned goals must accept by participants. Joint participation in goal setting by teachers and students may increase the acceptance of goals.

    Peer Influence:

    One factor where teachers might be influential in promoting goal acceptance and commitment is peer influence. Strong group pressures are likely to increase commitment to goals (Locke & Latham, 1990). This group cohesiveness is more often found on athletic teams. Obviously, the coach wants a strong commitment to the team goals. In the classroom, group goals may aid the commitment of students working in cooperative learning groups and thus lead to a higher quality of work.

    An Entrepreneur will need to do if you want to commit towards achievement:

    The following achievement below are;

    Make sure that your business goals are achievable.

    The biggest enemy of achieving business goals is setting up unrealistic goals. For example, if you set the goal to increase sales by 500%; although the growth of the industry is lower than 10%, surely, 500% would be unrealistic.

    If you notice that some goal cannot be achieved, simply adjust it in the line with reality. For example, use a 15% increasing in sales instead of 500%. The goal of 15% would be much more realistic, and certainly; it will be as imperative for you and your business to achieve it because it is above-average in the industry.

    Use specific sentences in your business goals.

    Imagine the goal from our example above: increasing sales in the future. For how much we will need to increase the sales? At which time we will need to increase the sales? This is a really confusing and undetermined goal. If you don’t know what to achieve and when to achieve it, you will probably not even try to achieve it.

    Write your business goals on the paper.

    Different scientific researches prove that if you put something on a paper; your commitment to that something is will be higher. In his book Influence; The Psychology of Persuasion, Dr. Robert Cialdini gives an example from the Korean war in which the Chinese soldiers in the camps where he held prisoners (soldiers) were looking for written statements that communism is better than the US system to write on the paper. Thus a long time they were committed to his own statement in which basically they did not believe. If your business goal writes on paper they will be in a group with a higher commitment than the goals that remain only in our head.

    Determine the activities that must accomplish.

    Knowing the activities that must implement to achieve your business goals in advance will increase the level of commitment to the goal. Therefore, once you have the goal of the paper, list the activities.

    Assign responsible for each activity.

    At the end of each activity assign responsibility for implementations. In such a way, the commitment will transfer to the employees or your team members; and, at the same time will assure achievement.

    Goal Commitment
    Goal Commitment: Meaning and Definition
  • Help Seeking

    What do you understand by Help Seeking?


    Help seeking theory postulates that people follow a series of predictable steps to seek help for their inadequacies, it is a series of well-ordered and purposeful cognitive and behavioral steps, each leading to specific types of solutions.

    Help seeking theory falls into two categories where some consider similarity in the process’ (e.g. Cepeda-Benito & Short, 1998) while others consider it as dependent upon the problem (e.g. Di Fabio & Bernaud, 2008). In general help seeking behaviors are dependent upon three categories, attitudes (beliefs and willingness) towards help-seeking, intention to seek help, and actual help-seeking behavior.

    Helped A Dog Named Cheeseburger

    Do you ask for help when you need it or do you have the view, “I have to do it myself, no one can do it except me?” From a motivational perspective, help seeking is an adaptive cognitive strategy that indicates a striving for mastery and achievement (R. Ames, 1983; Karabenick, 1998; Newman, 1998) and a general problem-solving strategy (Nelson-Le Gall, 1985). If help seeking is an adaptive strategy, why do teachers observe that students

    who are most in need of help are often the most reluctant to seek help? We have learned from research that seeking help from others can have negative connotations (Newman, 1990, 1991).

    Help Seeking 00

    Help seeking may be seen as threatening if the student thinks it is a sign of low ability. In this case, there is a personal cost to seeking help: Students may feel incompetent. Help seeking is positive when students seek assistance in order to make a change in their learning. The attributional process is an important factor in whether help seeking is seen as positive or negative and consequently whether students attend academic help sessions. R. Ames and Lau (1982) identified factors that affected the extent that college students attend help sessions:

    • Low-performing students were more likely to attend help sessions if they were given specific positive information about the effects of the sessions (e.g., “students who attended improved their performance”).
    • Students who attributed success to effort were more likely to attend.
    • Students who did not seek help used more external attributions for failure, such as “tricky test questions,” and used these external reasons as excuses.

    Newman’s (1990, 1991) investigations of help seeking among children in Grades 3, 5, and 7 provided a fuller understanding of help seeking. For example, who seeks help, individuals with high or low self-esteem? For all grades, the higher the perceived competence of the children, the less they felt there were personal costs to help seeking (e.g., being thought of as low ability). Students with low self-esteem were especially unlikely to seek help, whereas those with high self-esteem were more likely to seek help. Similar results were obtained by Nelson-Le Gall and Jones (1990) for average-achieving African-American children. Newman (1991) also found differences between younger and older students in views about help seeking. Seventh graders were more aware than younger children that negative fallout might result from help seeking (e.g., embarrassment). However, older children were also more likely than younger ones to believe that smart classmates rather than “dumb” ones ask questions of the teacher. Help seeking by college students showed a pattern similar to that of children. Karabenick and Knapp (1991) found that students with low self-esteem were more threatened by seeking help.

    Help Seeking 01

    One important and perhaps surprising finding was that students who use more learning strategies are more likely to seek help when needed, whereas students who use fewer strategies are less likely to seek help when needed. This attitude presents a double bind for those needing help. Not only do they lack the necessary strategies for success, but they do not seek the needed study assistance. The authors concluded that students need to learn to judge when they need help and that help seeking should be included in learning strategy and motivation programs. These findings on help seeking are important for teachers and counselors so that they can plan ways to get students to attend help sessions or seek help in counseling when needed. Nelson-Le Gall (1985) emphasized the need to think of help seeking as an adaptive coping strategy rather than as a self-threatening activity. Some ways to accomplish this are listed in Strategy.

    Types of Help Seeking

    Help seeking behavior is divided into two types, adaptive behavior and non-adaptive behavior. It is adaptive when exercised to overcome a difficulty and it depends upon the person’s recognition, insight and dimension of the problem and resources for solving the same, this is valued as an active strategy. It is non-adaptive when the behavior persists even after understanding and experiencing the problem solving mechanism and when used for avoidance. Dynamic barriers in seeking help can also affect active process (e.g.: culture, ego, classism, etc.). Nelson-Le Gall (1981) distinguished between instrumental help-seeking, which she regarded as being essential for learning, and passive dependency.

    Strategy of Help Seeking

    • The overriding task is to have students view help seeking, when needed, as a smart move instead of a dumb one.
    • Establish a classroom climate where students are encouraged to ask questions.
    • Document attendance and improved performance as a result of the help sessions and show this to students.
    • Be sure students who have improved after attending help sessions attribute the improvement to the help sessions.
    • Teach students a self-talk script to practice asking teachers for help in classes where they were having problems, as one middle school teacher did.