Difference between ERP and CRM with examples; In terms of management philosophy. The management philosophy of ERP is to improve the planning and control capabilities of the company’s internal resources. Service quality can say to be centered on efficiency. The concept of CRM is based on the establishment, development, and maintenance of customer relationships. Their philosophies are different in their focus. Compared with enterprise-level internal resource planning ERP, CRM pays more attention to the market and customers’ examples. Because today’s customers can not only get in touch with various products and services through the sales forms provided by traditional markets. But also easily find products and services they are interested in through call centers or the Internet.
What is the difference between CRM and ERP management systems with examples? How to choose
In other words, if ERP is a comprehensive enterprise-level management application. CRM is at the forefront of ERP, and its role extends beyond the scope of what ERP was unable to do before. In terms of function use and function, the CRM system functions concentrate on the main modules. Such as sales automation, customer management, documentary management, and order management. The role of the CRM system is to promote the salesman to increase the sales order rate. Thereby achieving the improvement of corporate interests.
The function of the ERP system focuses on the next step of the business process after the sales order is generated. The purchase order generated by the order, the production order, the raw material processing production plan, etc. The ERP system is responsible for controlling and scheduling the resources of the entire enterprise, reducing resource waste, Reasonably allocating resource usage, and reducing enterprise production costs.
What are the Differences between ERP and CRM?
Every tech enterprise or industry calls for a machine to expedite the cutting-edge statistics and management of the overall system into its hood with personnel and customers. The view was to design a software program answer that helps customer service with the organization’s offerings. Let us see what do we got to discuss ahead.
Enterprise Resource Planning (ERP):
ERP stands for Enterprise Resource Planning, that’s software designed to ease a corporation’s everyday features from logistics to managerial. It helps in keeping stability with the key capabilities of commercial enterprise which encompass human assets, order control, accounting, and extra. This software acts as a centralized machine to streamline all of the processes and facts that go with the flow inside an entire agency.
The following are some key capabilities of ERP :
This software use to combine all of the services which might have to run the business enterprise.
These packages are internet-based totally and can access via each interface.
ERP software program is responsible to display the growth of the organization.
These packages use to manipulate the assets in an organization.
Customer Relationship Management (CRM):
CRM stands for Customer Relationship Management, which is software that facilitates the enterprise to get in contact with the patron and destiny ability clients. This CRM software manages customer service and automates and synchronizes sales. The purpose of growing such software is to nourish and entertain prospective leads. Which facilitates the enterprise to increase its income and normal performance.
The following are a few key capabilities of CRM :
This software program uses to integrate all the consumer offerings in one location.
This is used to manage and track the capabilities of the enterprise.
It helps in increasing the overall performance of sales.
Primarily targeted on customers.
Focus on different objects
CRM and ERP software focus on different business issues with examples. The CRM system is more focused on outward-looking issues, such as marketing, service, and other external resources related to the market and customers, emphasizing the rational use of high-quality services to develop and retain customers and optimizing the customer-facing process to reduce the cost of acquiring and retaining customers.
ERP focuses on internal issues, focusing on enterprise resources, such as production, inventory, quality, cost, etc. Its method is mainly to optimize internal management processes and other internal resources.
CRM software is an extension of ERP
As an enterprise resource planning management system, ERP revolves around “product” production management, and has some customer information management in the order module and accounts receivable module. So it is an exaggeration to say that the CRM system can use as a subsystem in the ERP system. An extension of sales management in the ERP system, and a supplement and enhancement to ERP.
But CRM has something that ERP can’t. The CRM system not only manages existing customer resources but also manages potential customer resources. It is the soil for cultivating customer relationship management and can manage the sales process, pre-sales, and after-sales business processes. So ERP and CRM systems are somewhat intersected. This is why we often mention the integration of ERP and customer relationship management systems.
The design of the application system is different
The business processes of most CRM systems are relatively flexible. While the main business processes of ERP relatively fix. The ERP system is a “transaction processing” system that emphasizes accurate recording of the trajectories of human, financial, and material resources in the enterprise, and seamlessly integrates management modules such as enterprise production, inventory, warehouse, and finance.
ERP improves the “automation” capabilities of enterprises, thereby greatly reducing manpower requirements and errors, and improving efficiency. The system design of the CRM system aims at the development and maintenance of customer relationships. The system centers on a unified customer database, providing system users with a unified view of customers and tools such as customer analysis and forecasting while emphasizing integration with other enterprise applications.
Different management concepts
The management concept of ERP is to improve the planning and control ability of the internal resources of the enterprise. The concept of a CRM system is to establish, develop and maintain customer relationships as the main purpose, and pay more attention to the market and customers.
The goal of the CRM system is to provide customers with a more comprehensive service, which is more focused on the management of marketing, sales process, business process, customer service, and support. The value of CRM lies in highlighting the importance of sales management, marketing management, customer service, and support.
Can you operate ERP and CRM structures collectively?
Businesses of all sizes can use ERP and CRM systems collectively to aggregate, manage, and arrange information. The 2 applications in the end assist your enterprise to accomplish kind dreams, so they’re both critical. Small and midsize corporations (SMBs) and larger businesses can take benefit of the advantages of CRM and ERP structures, especially when applied and used efficiently.
Here’s an instance of how ERPs and CRMs work together:
If there’s a disruption in the supply chain that’ll motive numerous orders to arrive per week late, the success thing of your ERP device can notify your CRM approximately this issue fast. As a result, you could inform your customers, proportion the brand new transport date, and offer a discount code for the inconvenience. So, does your enterprise need an ERP, CRM, or each? The answer usually is based on your company’s wishes.
For instance
Having both structures might not be beneficial in case your teams don’t need to paint together. While an ERP can streamline communication, increase collaboration, and near organizational gaps, it could now not be necessary to put into effect if one-of-a-kind departments don’t depend on each different to finalize offers or flow ahead with campaigns.
Moreover, say one of your organization’s desires is to enhance the purchaser journey, generate greater certified leads, and increase conversions. In this example, a complicated CRM device is what you’ll want in place of an ERP. An ERP machine may also no longer contain the CRM features you’re searching out, and also you’ll in all likelihood invest in a sturdy CRM.
As noted, each of these structures is fine for small, medium, and big groups. However, smaller corporations that aren’t ready to tackle increases can keep away from implementing an ERP in the interim. This is due to the fact most companies that are just beginning must awareness of constructing brand attention and producing sales, plus they often have a restricted variety of departments. As your organization grows and your techniques emerge as extra complex, an ERP can be worth looking into.
HR automation systems help the HR department focus on strategic tasks. Let us try to learn the benefits in the following article. HR or human resources is one of the most important areas in the present business. They oversee the training, recruiting work, and welcoming the new employees in an organization. Other than this, they also look at the training, recruiting, and welcoming of new employees, sick days, vacations, and other things.
Here are the articles to explain, HR Automation Examples & Benefits
HR also looks at the strategic areas within the organizations and employee management. The tasks are filled with their complexities. HR automation software and tools help them manage these activities and increase their efficacy within the organization. Do you want to pursue a future in Human Resources and development? The article discusses the concepts in detail.
What is Hr Automation?
HR automation is a digitized software that can help you automate some of the crucial but repetitive tasks like:
Onboarding automation.
Sick Leave.
Payroll.
Administrative Expenses.
Automation boosts the performance of the HR departments, and they can focus on the strategic ends of human resources and development. Do you want to introduce such solutions within your office, you can take the help of artificial intelligence solutions to solve your problems in the office.
Examples of Hr Automation
Here we put in some of the most common HR examples of HR automation. These examples can help you get a grasp on their activities with clarity. HR management can automate the processes.
Form fill-ups
Administration and paperwork (standardized forms) are common with recruitment. Also, This repetitive task can be automated using HR Automation.
Leave Processing
If the employees apply for leaves due to various reasons, they can use the automation tool to do it. The Hr head just has to accept the request.
Admission
The HR automation software can manage the inner process of recruitment by documenting the information on the candidate.
Training
The employee onboarding includes setting up access to the training program. Also, This can be managed automatically using the training software.
Tracking Training
Employees go through rigorous training and development. The management software records every detail of the training and skill management.
The other organizational stakeholders can track down the training and also skillset management. Apart from this, some other notable examples of HR automation include government regulations that ensure that the employees follow them here, classifications of job titles, restructuring of the organization, approval of expense reports, and tracking of employee bonuses to that termination.
The Benefits of Hr Automation
Do you know why the HR departments invest in automation? There are some obvious benefits that they reap. Let’s discuss their benefits here.
Efficiency Improvement
Some human resource tasks are quite time-consuming, and they are repetitive. When the work is repetitive, it is human nature to make errors. Instead of using HR automation, they can digitize time-consuming tasks. At the same time, automation brings efficiency to work.
Insight And Overview
Data plays a crucial role in managing the organization. They can be used to bring about change and reforms within the organization. Let’s give an example to explain the point.
For instance, with the help of the HR automation software, you can observe that employees are regularly irregular in beginning their daily work.
You can raise your concerns at the management level based on the data and insights developed. Also, They can make some hard decisions with the help of insights and overviews. Thus the company can benefit from HR automation.
Error Reduction
Manually inputting data can bring in human error. But with the engagement of HR automation, you can do things much quicker, and that too error-free. Also, This is the benefit that you get with the help of HR automation.
Communication And Teamwork
The present offices are run by creating liaisons between different departments. With the help of HR automation, every stage of progress can be monitored, and the teams can collaborate and finish the projects within the stipulated time frame.
Better teamwork can manage things with time. Thus, HR automation helps increase the organization’s productivity.
Bringing the Discussion to a Close
The success of corporate offices depends on good hiring, and the human resource plays an all-important role in ensuring this. They ensure that the employees increase their capacities and become more productive. Also, The software system helps them in this regard. They do the organization’s essential repetitive tasks and help it grow to its potential.
What to pay attention to when applying for professional resume examples in 2022? Job seeker wants to share with you today what to pay attention to when applying for a resume and the precautions for a resume.
Here are the articles to explain, what to pay attention to on a professional resume examples 2022, and what to pay attention to on a good job resume.
The resume should be detailed and concise
The so-called detailed means that you must fully reveal your advantages. You don’t need to show some very imaginary things one by one, but you need to show the very practical things. There is no need to keep them at this time; but at the same time, you can’t. Long, verbose, to the point, concise and concise, so keep it simple and long, unless your resume is particularly attractive. Otherwise, it will be simpler, and more employers will bet on it.
Speak steadily, not impetuous
When I compete with other people, especially when I apply with some fresh graduates. I often feel that the candidates seem to be very excited when they speak, and sometimes they are very contrived and unnatural as if they are very student-like. These things may be in the It is useful when applying for the student union. But when it arrives at the employer. It is sometimes considered that there is no social foundation and will not hire;
Be patient
Patience is important. Sometimes, you go at the appointed time, and you may have to wait for a while. The longest I have been waiting is one afternoon. If it’s a good job, don’t give up because you wait too long. Never use the other party’s untrustworthiness or poor efficiency as an excuse to reject the other party. This is a very immature student. Society is society, you must learn to adapt to society, don’t let society adapt to you;
There must be characteristics, but not too sharp
Everyone is applying for the job. If the conditions are not outstanding, then your conversation and content must be different to impress the other party. If you do not have your specialties, you must deliberately go Think of some better ways. But don’t be too unusual or too grandstanding. Which will make it a coincidence; at the same time, don’t make your edge too prominent.
After all, this is a job application, and revealing your edge will sometimes bring unexpected side effects. My eloquence is too good, and every time I apply for a job, I will have outstanding performance in this regard, but at the same time, I believe it has also brought side effects. Many times, people will tell that they are very eloquent, but often they will not notify of the re-examination;
Don’t be too personal
Personality is there, but it’s probably not what you think it is. When I hired a unit, I suggested that if the leader gave me sufficient space, I would do a good job. It felt like a good word at the time. But I didn’t think more about the change in the other party’s attitude. Later, in retrospect, the other party once repeated a sentence of my dissatisfaction, obviously thinking that I would easily disobey the leadership. So the impression was discounted, and it did not inform me again;
Don’t pay too much attention to details
Many articles about application experience stand often written about picking up a piece of paper or paying attention to details before existing hired. This is only the content that can disclose as a literary and artistic model. Don’t think that this is the case for all units. Most units still pay more attention to you. The actual ability and performance, not some details, if you put your energy into it, side effects will often appear;
Be bold and confident in answering questions
The other party sometimes asks some abstract questions, such as giving you 100,000 yuan, what you do, or related questions. At this time, you should not smile embarrassedly when you don’t know how to answer, and try not to hesitate. Because your answer is It doesn’t matter, what matters is your expression and attitude. Whether you have confidence, whether you have the spirit of language, I believe that if you spend 100,000 yuan to buy a pair of socks. If you express it well, you will open it more hesitantly than others. Larger companies have a much greater chance of hiring;
Express that you can endure hardship, and in fact, prepared to endure hardship
Enduring hardship is the weakest link in this era. Remember, this is a very critical issue. In the tide of the market economy, we must highlight our ability to strive for our tomorrow, no more than those people who eat soft meals in the planned economy. You have to express your determination to endure hardships—both physically and mentally. To have more chances—to be successful in the competition and future careers. Now you pay attention for create a good job resume. After all, you’ll understand the above professional resume examples in 2022.
How to learn about Workplace Etiquette Training with their Examples. In campus recruitment, companies not only value the knowledge level of college students but also pay attention to personal qualities and courtesy. After entering the workplace, these newcomers should learn and follow the etiquette of the workplace.
Here are the articles to explain, the 8 best points of Workplace Etiquette Training and Examples
Only by training and learning this etiquette can you improve your corporate image and help newcomers in the workplace better integrate into the workplace. The main points of workplace etiquette are as follows:
Interview etiquette
When a woman is seated in an interview, her legs should be put together and placed on one side, and the feet may slightly behind. If the legs are inclined to the left, the right foot should be placed behind the left. The left foot is placed behind the right foot. In this way, the other party’s feet are a little closer when viewed from the front, and the lines of the legs are more slender and elegant.
If a woman wears a skirt, she should fold the skirt before taking a seat, and then sit down. After sitting firmly, the body generally occupies 2/3 of the seat, the palms of the palms are downward, and they are placed on the legs naturally, the feet are placed naturally, the knees are close together, and the smile remains natural and relaxed.
Dress etiquette
The basic principles of dress code for workplace etiquette. The dress and appearance of a professional lady must conform to her personality, physical characteristics, position, corporate culture, office environment, interests, and so on. Strong women should not blindly imitate the clothes of men in the office. But have a good attitude to be a woman and give full play to the unique flexibility of women.
Introduce etiquette
First of all, it is necessary to clarify the difference between workplace etiquette and social etiquette. Workplace etiquette is gender-neutral. For example, the gentlemanly manner of opening the door for a lady is unnecessary in the workplace and may even offend the other person. Remember: In the workplace, people of all genders are equal. Second, make consideration and respect for others your guiding principles. The right way to make an introduction is to introduce a lower-level person to a higher-level person.
Handshake etiquette
A handshake is physical contact between people and can leave a deep impression on people. When it feels uncomfortable to shake someone’s hand, we often associate that person’s negative personality traits. A strong handshake and looking directly at each other will set the stage for positive communication.
Electronic etiquette
E-mail, faxes, and mobile phones have brought new questions about workplace etiquette. In many companies these days, email is full of jokes, spam, personal notes, and not much work-related content. E-mail is a type of professional letter, and there is nothing unserious in professional letters. The fax should include your contact information, date, and several pages. Do not send faxes without the permission of others. As it will waste other people’s paper and occupy other people’s lines.
Apology etiquette
Even with flawless social workplace etiquette, it is inevitable to offend others in the workplace. If something like this happens, a sincere apology will do. Express the apology you want and move on. Treating your mistake as a major event will only magnify its damaging effect and make the person receiving the apology more uncomfortable.
Elevator etiquette
Although the elevator is small, the knowledge is not shallow.
First of all, a person in the elevator can turn the elevator into a billboard without looking around and scribbling.
Secondly, when accompanying guests or elders to the elevator hall door, press the elevator button first; when the elevator arrives and the door opens, you can enter the elevator first, press the door opening button with one hand, and press the elevator side door with the other hand, and invite guests to advance; after entering the elevator, Press the button of the floor where the guest is going; when you reach the destination floor, hold down the door button with one hand, and make a gesture of asking out with the other hand, you can say: here, please go first! After the guests get out of the elevator, also they immediately step out of the elevator and guide the direction of travel enthusiastically.
Business meal etiquette
Business meals for the white-collar class are unavoidable. Some big companies, big clients, and even work meals make it easy to make quick judgments about someone’s education and social status. And some of the strictest rules have to be followed in some restaurants. So there should be some simple knowledge in this area. The right way to behave and also eat so as not to make a fool of yourself or embarrass your guests.
The 6 best ways for your strengths in your Resume Highlights of Qualifications Examples. Many small partners are confused about how to show their competitiveness in their resumes. There are several parts of your resume that are used to impress the other person, and are also the key to determining whether the other person will give you an interview. Also, It is important to know how to write these key parts well.
Here are the articles to explain, the strengths in your Resume Highlights of Qualifications Examples
How to highlight your advantages in your resume or How to show your competitiveness in your resume. The following resume templates will teach you how to highlight your strengths in your resume.
Results
Impress future employers with your proud track record. Highlight your professional skills and achievements and reinforce supporting titles. Focus on detailed descriptions of your abilities, and use quantitative methods such as numbers, percentages, or time to strengthen them. Emphasize action and avoid personal pronouns such as I, We, etc.
Ability
Summarize and summarize all aspects of ability, make use of your strengths and circumvent weaknesses, and conquer future employers with your undisputed workability and personal charm. The wording should be simple and clear, the point of view clear, and engaging.
Work experience
Include all your work history, whether paid or unpaid, full-time or part-time. On the premise of ensuring authenticity, try to expand and enrich your work experience, but the words must be concise. Don’t just focus on the work itself, performance and results are more important
Skills
List all job-related skills. You will have the opportunity to demonstrate to employers your gifts and talents beyond your academic qualifications and work experience. Review the previous achievements, and summarize and summarize the experience and experience gained from them. There is only one criterion for your selection, that is, whether this item will help you in your job search.
Awards
Much of a resume is a subjective record of experience and accomplishments, and honors and accolades will give them real objectivity. This is an opportunity to make employers aware of your positive results. Emphasize that this award is an important proof of your qualifications, and highlight the relevance of the award to the position you are seeking.
Career
Emphasize your specific professional skills and achievements in the relevant industry. Be as specific as possible when referring to your skills and achievements. This column is dedicated to some specific occupations and needs to indicate the specific industry you are in.
The above is about how to highlights qualifications examples of your advantages in your resume and how to show your competitiveness in your resume. I hope it will be helpful for you to write your resume. Please indicate the source of the reprint, welcome to participate in the discussion, error correction, and supplementary content.
What advocates now is green consumption. Green marketing examples – As a long-term benefit, green marketing is also essential. Among them, green marketing can increase market share and improve market competitiveness after the whole people have implemented green consumption. Novel marketing will drive the activation and vigorous development of the market. Now that our country’s population is growing, the employment situation is grim, and the environmental impact is becoming more and more serious. The recent smoggy weather is a hot spot, so promoting green marketing is a top priority and urgent.
Here are the articles to explain, The relationship between green marketing examples social economy development
After understanding the relationship between social economy and green marketing in the market with examples. To develop this relationship and achieve the goal of building a resource-friendly society. This is what we should do, and it is a topic that must discuss and study. To achieve this goal, consumers, enterprises, and governments should all lead by example, implement marketing, consumption, and other policies under environmental protection, and establish a long-term model of harmonious coexistence between man and nature.
What is green marketing?
(1) The concept of green marketing
Green marketing was proposed abroad as early as the 1980s, and it was implemented abroad in the 1990s. Later, after cultural exchanges, the Fifth Plenary Session of the 16th Central Committee of the Party pointed out that building a friendly society, is essential for green marketing. Green marketing refers to a marketing method or method that takes the protection of the ecological environment as the main purpose, builds a green culture, matches the green consumption of consumers, and satisfies the ecology and consumer concepts.
When companies promote their products. They all use green consumption as the main theme and promote and advertise the concept of green consumption. That is healthy and environmentally friendly for their products. For example, a long time ago, Acorn International had a green logo that was very eye-catching. Which was the concept of green consumption that was close to nature and close to consumption. Acorn International is an infomercial that promotes a marketing model that is convenient and reduces people’s driving.
Its products, such as good back and the like, are made of environmentally friendly materials. For example, good back materials use a composite material, especially the imported diving materials used in the improved U9 products. Which are decomposable under certain conditions. Such a healthy consumption concept is deeply rooted in people’s hearts, environmentally friendly, and in line with consumer tastes. Such marketing is a kind of green marketing.
(2) The difference between green marketing and traditional marketing
Traditional marketing is general marketing understanding with examples. Which is mainly centered on promoting products and asking consumers to accept products. Rather than green marketing which caters to green consumption. Traditional marketing emphasizes the transaction between the two parties more and achieves the purpose of the transaction. This is the purpose. The only thing they have in common is to introduce the characteristics of the product. But traditional marketing methods, it is closer to people’s living habits.
After all, green consumption is a new concept for most people, a new term that has never stood exposed to before. In traditional marketing, in the process of marketing, consumers can directly feel the characteristics of the product and the role of the product. In the new green marketing, what customers feel may not be so directly felt. It is more of a healthy consumption method and attitude, as well as an environmentally friendly and healthy product. Which will guide consumers more towards healthy consumption and reasonable consumption.
Because of the particularity of green marketing, the marketing method tends to carry out in a one-to-one model. It is appropriate to put oneself in a position for the sake of consumers. Green consumption considers for the sake of social interests. For the benefit of the whole society, and the sake of the scientific outlook on Development. Traditional consumption is only for profit, and the purpose of promotion achieve through product and price concessions. Green marketing refers to the energy-saving and environmental protection characteristics of the product with their examples. The product positioning is to choose green, healthy, environmental protection, etc., to serve customers in terms of service and quality.
The relationship between green marketing and socio-economic development
(1) modern enterprises must choose the necessary ”green” concept
Modern science and technology advocate an innovative and green consumption model, and many consumers like healthy products that are suitable for themselves and their needs. Only when there is demand in the market will consumption generate. Enterprises must pay attention to the psychology of consumers in the marketing process. This model is a two-way choice model. Green marketing is a kind of representative of “green” with a healthy color. It brings to enterprises not only the kind of marketing model that consumers intuitively feel but also other psychological hints to maintain ecological balance.
Because of the continuous introduction of policies, the country attaches great importance to environmental protection and sustainable development, so companies must support policies, otherwise they will be forcibly resisted. Green marketing has a distinctive mark. It integrates into all aspects of the enterprise, including marketing, product research and development, product sales, and product after-sales service. It is a process of full green ecology, attaches importance to environmental protection, and advocates environmental protection. Not long ago, the popular “firewood turkey” promoted a kind of eating healthy wild chicken.
Other concepts
The concept of firewood turkey makes people remember the taste of childhood love by consumers. Moreover, the chicken was killed on the spot, fresh and intuitive. Which gave consumers trust, indicating that the chicken was healthy and not less than two patties. But soon, it was closed by the environmental protection department, because when burning firewood. Will produce a lot of thick smoke, which is not only detrimental to health. But also affects the surrounding air quality, especially this year.
Focus on the improvement of air quality, PM2.5 index. But this firewood turkey violates this, so the business will not last long. Therefore, the production concept of an enterprise must revolve around the protection of the ecological environment and a suitable and healthy green marketing method. Only then will such a business last for a long time, and it will stand the inspection and supervision of time and society.
(2) Is the driving force for promoting economic development
For green consumption, there is a market when there is demand. More people pay attention to their health today. Since Chai Jing became ill because of the birth of her daughter, she has started to study smog. What I want to discuss here is that modern people are becoming more and more aware of the protection of the environment and paying more and more attention to their bodies. The number of physical examinations every day is increasing.
This increase, on the one hand, means that people are now very concerned about their bodies. And at the same time, the environment changes. Fearing that they will affect by an environment that is not particularly healthy now. With such an idea, there is such a demand. In the beginning, many companies began to make changes to some daily chemical products. The changes in many details give consumers an intuitive feeling that the texture of the product is different. The packaging of many products paper-base.
When customers buy things, they will know the high quality of the product. If they change to plastic, there will be no such texture. They feel that the product is cheap, or even worse. This also promotes the sales of products, which also achieves the effect of environmental protection. There are still many electrical appliances. The development of electricity is not easy. There will be coal and other substances.
Other Driving force
Although there are new energy sources, they supply by coal and other substances. Many electrical appliances use energy-saving technologies. Such as variable frequency air conditioners and energy-saving refrigerators. Which are both environmentally friendly and power-saving. Many consumers are willing to consume such products. Besides, when it comes to eating, people take food as the sky, and applying green marketing methods to eating is a multiplier with half the effort.
For example, the more popular health soup pot is healthier than the hot pot, and it is suitable for a wider range of people. The elder, children, young people, middle-aged, women, and other different strata love it, and they also fancy the concept of healthy eating. It is not so much an idea as a business opportunity. This kind of healthy consumption method is loved by customers, needed by enterprises, and needed by this society. It is the driving force of the entire economy and the foundation for long-term sustainability.
(3) It is a necessary product for sustainable development
Sustainable development is a long-term vision. Our life on earth is not only the supply of our generation but also the reproduction of people, which will continue to develop for millions of generations. Therefore, the protection of the environment is a must, and examples of green marketing will be a benchmark for market trends and directions. To implement the concept of sustainable development, it is necessary to pay attention to the impact of products, life, and processing sites on the environment and ecology.
Therefore, the comparative product of sustainable development is green marketing examples. My country is a large agricultural country. In the early days, the foreign affairs movement began to develop the industry. But at that time, I did not pay attention to the protection of ecology. It was only later that I realized the importance of the ecological environment to us humans. Although at that time, productivity and competitiveness were improved, it affected the environment, which was felt by everyone. The development of refrigerators is such a journey.
In the past, there were fluoride refrigerators, which caused serious damage to the atmosphere. Later, because of this problem, someone would reform and develop the technology. The current fluorine-free energy-saving refrigerators have not increased the burden on the environment, and the technology has existed improved. It means that this is not only a change of times but also economic and technological development.
There are also the previous fur clothes. Which are highly sought after, and the killing of animals is illegal, and this practice existed later banned. With the current artificial fur, this is human wisdom, human self-awareness, and the improvement of technical ability. This is how it comes. There is no doubt that the green marketing model promotes economic growth and stimulates market flow.
How to achieve green marketing.
(1) Full cooperation between the government and enterprises
Publicity is a skill, but also a right. If the government cooperates with companies to promote the importance of green consumption and make it deeply rooted in people’s hearts. Through publicity efforts at all levels and vigorous publicity in villages, townships, towns, counties, cities, provinces, etc., the influence is as influential as Chai Jing’s “under the dome”.The government and enterprises should first warn people about the destruction of the ecological environment, how much it affects humans, and the importance of the ecological environment to all of us.
Secondly, they should develop green education, etc., and carry out publicity in green education, not only in the living community but also in work and study. Companies publicize to employees, teachers publicize to students and delve into the psychological roots. The concept of green consumption can promote through online videos, news and other media, and public service advertisements that combine corporate products can use. This is a win-win solution. Such propaganda has made people realize that this is not only a consumption model, but also a natural form, and the society will eventually tend to have certain economic value.
(2) In the production process of an enterprise, it is necessary to apply the concept of green consumption
Some of the green enterprises in our country are still stuck on how to strive for greater profits. Such green consumption stands deeply embedded in the business philosophy of the operators, so the operators of the enterprises need to promote green. It is not easy for companies to do this consciously, so this requires the power, supervision, and supervision of the public. In the production, processing, sales, and after-sales service of products, a fully integrated green model.
The understanding of ”green“ is to integrate it into the business activities of the enterprise as a ”business philosophy”. For a green marketing combination, don’t pursue immediate benefits, and aim for the long term. As an enterprise, as a CEO, you must have a keen vision and flexibly apply green marketing to every link, from green products, from green prices, from green channels, from green promotions… To cooperate and integrate them. Only in this way can the green marketing examples of enterprises adapt to market demand and be sustainable.
(3) Formally transform the enterprise
In the trademark, it is necessary to focus on the meaning of green environmental protection. Furthermore, In advertising and branding, this is not only to baptize the company’s greenness but also to increase its brand effect. In advertising, don’t blindly talk about the intuitive attributes of the product, give customers a healthy attitude from the side, and make the effect of public service advertising.
In particular, there are some advertising words and advertising slogans that must be clearly stated. That the characteristics of the product are closely related to ecological protection and health. Establishing a good green-friendly image of an enterprise can help enterprises more widely and directly transmit their green reputation to market segments. This is beyond the reach of promotion. It can also improve the competitiveness of enterprises and bring a good reputation and absolute advantages to enterprises.
Conclusion
There are many opportunities and challenges facing our country now, and we need to resolve them one by one. In international exchanges, the improvement of technology can minimize costs and maximize benefits. Seek a kind of green and environmentally friendly technical support, spread the green marketing examples, and concepts, receive it and realize mutual learning. Now that the global economy is in line with our country’s basic national policy, we must take the road of sustainable development, implement a scientific outlook on development, and realize a resource-friendly society to perfection.
In the future development of enterprises, they must restrain their behavior, not carry away by immediate interests, respect society and nature, and take the road of sustainable development where population, economy, society, environment, and resources promote and coordinate each other. To adapt to the times, change, and innovate, we must conform to the laws of natural development, and achieve reasonable green marketing and reasonable green consumption. Civilization takes small steps and policies stand vigorously pursued. The whole society must work together to build a resource-friendly society, jointly achieve economic growth, and achieve the goal of common prosperity. It will not be far away.
This Essay article Discussion the 10 Problems Existing in Business Financial Analysis Example. Due to the rapid changes in the operating environment of businesses, the diversification of demand, goal orientation and analysis methods, and the participation of multi-department and multi-level personnel, some businesses do not pay attention to financial analysis, financial analysis cannot identify needs, positioning is unclear, and the Guiding the future, failing to find benchmarks for comparison, not considering risks, ignoring capital costs, not incorporating non-financial indicators, lacking dynamic analysis, and not analyzing the overall ten major problems.
Here are the articles to explain, the 10 Problems Existing in Business Financial Analysis Example!
The process of solving these problems is the process of emancipating the mind, raising awareness, changing functions, identifying the position, and serving the development strategy of the business’s accounting work. You may also like to know about ERP systems in Financial Management Essay.
Introduction
Business financial analysis example refers to the professional analysis of the production, operation, and financial activities of the business according to the different purposes of information use, starting from the financial point of view, comparing the objectives and benchmark indicators, revealing the differences between the results of the activities and the objectives, and exploring the driving factors for the differences. , the process of proposing alternative solutions.
Due to the rapid changes in the operating environment of businesses, the diversification of demand, goal orientation, and analysis methods, as well as the participation of multi-department and multi-level personnel, some businesses have some problems in financial analysis. This paper puts forward ten common questions, hoping to inspire the financial analysis work of businesses.
The following 10 common problems in business financial analysis example below are;
Problem 1: Emphasis on accounting and light on financial analysis.
At present, China is still in a period of economic transition. On the one hand, due to market and own reasons, some investors’ investment decisions and managers’ management decisions seldom rely on financial information support, resulting in an insufficient demand for financial information from users.
On the other hand, due to corporate accounting standards and institutional adjustments Frequently, to keep up with the changes, the accounting personnel of most business fails to properly handle the relationship between the adjustment of corporate accounting and accounting work, service, operation, and management, and spend a lot of time and energy on learning new standards, new systems and adjustments.
In the accounting system and accounting information system, there is little time for financial analysis, so it is difficult to provide effective financial information products for business decision-makers through financial analysis. Under the circumstance that accounting stands handled by the standards imposed by the state. And the demand and supply of businesses for financial analysis are insufficient. Most businesses still emphasize accounting and neglect financial analysis.
Problem 2: I can’t find the demand, and I don’t know who to serve.
In reality, some corporate financial personnel do not know or fully understand the needs of relevant parties for accounting work, which makes them unclear who the accounting work should serve. It reflects in the financial analysis that they are not clear who should provide financial services. Analyze products and what products should offer.
The financial departments of these companies do not use to connect with business units. And stand used to operating from the headquarters, positioning the department as a condescending functional department of the headquarters, not knowing the “customers” of financial analysis, and unwilling to provide personalized financial services for business departments. need. One mode of financial analysis goes all over the world, and only one financial analysis product produces. Business Financial Analysis Example reports are professionally obscure and difficult to understand.
Problem 3: The positioning is unclear and the function is unclear.
Some businesses have an unclear understanding of the positioning and function of financial analysis, unilaterally attach importance to business financial analysis examples, analyze very carefully, and the problems prompted by the analysis results are also in place. However, after the analysis, there is no more. They mistake financial analysis as the core of strategy execution analysis rather than strategy and strategic action plans. As a result, more and more problems stand found in financial analysis. And the role of financial analysis seems to be more and more important. But the company is still taking the old road, and the strategy execution may deviate from the target, or there are many difficulties.
Problem 4: Only examine the past, not guide the future.
Affected by the manager’s controlling thinking habits, some businesses stand accustomed to financial analysis and inspection of the activities that have stood completed, unchanged, and have resulted in the past, but cannot analyze and communicate based on the past, combined with the present, and focus on the future. Financial analysis that does not serve the future will only find past problems and be content with what has existed achieved.
In the collection and processing of information. The financial analysis of these businesses is mainly based on internal and static information. And rarely uses dynamic environmental information provided by external competitors. So the financial analysis results cannot stand used for dynamic adjustment of corporate strategies. Guidance and help, then it is unknown whether it is Sunshine Avenue or thorny bushes that go down this road.
Problem 5: I can’t find a benchmark, I don’t know the pros and cons.
Because there is no strategy, the strategy is not clear. Or the strategy has not existed and transformed into an executable standard. Some companies are not clear about the industry competition. Do not find or find external benchmarks, and do not analyze or analyze their strengths and weaknesses. There are no opportunities and threats. Internally, there is a lack of a clear marching line and stage goal to reach the strategic goal. And it is not even clear which stage the company has reached.
The result of not being able to find an external benchmark is accustomed to self-comparison. Accustomed to comparing the company’s plan, compared with the same period in the past. Whether there is a problem with the plan and the past or the current problem, is unknown. If there is no correct comparison, there will be no real motivation, and the correct direction cannot be found.
Problem 6: Does not consider risks, or is too conservative.
Some businesses lack risk awareness and do not conduct risk analysis in decision-making. In the past, they were lucky and courageous. They never considered or rarely considered risks in financial analysis, and did not make risk adjustments to the analysis results. As a result, the decision-making level of the business exaggerates its capabilities. Likes to impact small probability events, and cannot see the abyss ahead.
When the risk becomes a loss, the business has fallen into a situation where it is impossible to recover from redemption. Due to the lack of a correct understanding of risks, some businesses are afraid of risks, or lack a risk management system and a risk responsibility system, can’t see the opportunities hidden in the risks, and miss the development opportunities, so that the backwardness will be eliminated.
Problem 7: Excluding capital costs, affects efficiency.
Some businesses have deep pockets and large stalls, especially some monopoly businesses. Project analysis and internal accounting do not take into account the cost of capital occupation. And the business units that occupy a large amount of capital in the business are a burden to contribute. To become bigger, such businesses sometimes acquire a large number of low-profit businesses regardless of capital cost. Although these businesses have been profitable for many years. The return on net assets is much lower than the market interest rate. Occupying a lot of resources of shareholders and society to operate inefficiently.
Problem 8: Emphasis on financial indicators and light on non-financial indicators.
Although the assumption of monetary measurement provides the convenience of processing corporate information for accounting work. It also tends to make some companies only focus on the results and ignore the process. Some companies focus on the analysis of financial indicators and neglect the analysis of non-financial indicators. The process of analysis is from large results to small results; only numerical results are obtained. But the connotation of the numbers is not clear, and the driving factors for the results can never be found. And no problem-solving is involved in an action plan.
Businesses based on value management tend to reduce costs and strengthen asset structure and other more accessible goals. They often ignore the influence of many external uncontrollable factors. They are difficult to measure in monetary terms and omit some non-monetary external strategic information. The response to threats and opportunities is slow; the internal evaluation is only based on financial indicators. And the new business with core competitiveness that is related to the long-term development of the business is rejected.
Problem 9: Used to use static analysis, lack of dynamic analysis.
Some businesses are accustomed to using static thinking, static business development strategy, static market environment, static production and operation plan, and static employee needs and abilities to conduct static analysis of businesses. These companies seldom pay attention to external and internal changes, seldom dynamically revise and improve their strategic planning, and seldom adjust their action plans. Therefore, it is difficult to keep up with the times, keep pace with the times, and keep pace with the times.
Problem 10: Without dissecting the whole, the individual analysis is insufficient.
Some large businesses and large groups are getting bigger and bigger, and their financial analysis is becoming more and more macroscopic. They did not conduct a financial analysis of each branch center, business process, and operation unit of the business like dissecting sparrows, so they could not analyze the strategic contribution of individuals, so it was difficult to tap and cultivate the core competitiveness of the business; If the analysis is not objective and in place, it will lead to the phenomenon of inefficient crowding out the resources of strategic units and efficient divisions, and the inefficiency of the overall resource allocation of the business will ultimately affect the overall efficiency of the business.
Conclusion
The above 10 problems exist more or less in the financial analysis of most businesses, and the process of solving these ten problems will also be to emancipate the mind, raise awareness, change functions, identify positioning, and serve the development strategy of businesses in the accounting work of business. At the same time, it is also a process for businesses to correctly use financial analysis and scientific and refined management.
What does mean Sociological Imagination? To put it simply essay, sociological imagination is the capability to connect personal challenges to bigger social issues. However, an easy definition is not enough to explain a modestly complicated idea like a sociological imagination essay. What kind of individual challenges or social problems? How do they relate? Researching an overview of sociological imagination can help introduce the concept in a more significant way; it can also be an essential step towards understanding how sociological imagination is helpful to the personal and professional lives of those who invent this special skill.
Here is the article to explain, Sociological Imagination Essay and Examples!
What C. Wright Mills called the ‘sociological imagination’ is the recognition that; what happens in an individual’s life and may appear purely personal has social consequences that reflect much wider public issues. Human behavior and biography shapes society, and vise-versa and one cannot exist properly understood without the other. If a sociologist was trying to understand two friends having coffee for example; then they would examine it as social interaction, as acceptable drug-taking, and as part of a complex mix of social and economic processes. They might also assess the fact that coffee stands produced by the poor but drunk mainly by the better off; they would examine the history of coffee drinking.
Essay;
The sociological imagination essay gives a reflective view, of what is happening in society and also explains the relationship of an individual in a society. It adds value to the study of social life by being able to critique taken-for-granted assumptions and asking questions to view these assumptions in a new way. The use of applying sociological imagination can exist seen in the study of everyday life and increases the understanding of an individual’s placement in society.
A reflexive process between personal troubles and also public issues is the main defining feature of the sociological imagination. Showing how individuals exist placed in society and how that society simultaneously affects the individual, helps in the understanding of the formation of social structure. Mills stated that personal troubles become public issues, needing attention from political and economic organizations, not just personal judgments but the individual. He saw this as the main characteristic of sociological imagination. Personal trouble, such as divorce, affects the individual on a personal level causing grief and stress. Divorce rates become an issue when increased, affecting political and economic aspects of society and directly affecting individuals through policies and laws, which they must obey.
Essay part 01;
This idea is a reflexive process, meaning that one cannot occur without the other. Willis illustrates that acting reflexively is important in the search for a sociological imagination, adding value to the study of social life by giving a broader view of how the individual relates to society. This relationship can exist observed by examining the reflexive connections of biography, history, and society in more depth. Using the sociological imagination is an important tool when studying social life.
It enables the sociologist to view the world from outside subjective ideas Giddens described this as to “think ourselves” away from the familiar routines of daily life to look at them anew”. This is useful as it helps give an objective view into personal troubles, public issues, and the reflexivity of biography, history, and society and it forms a new consciousness to understand social processes. This also helps expand the areas studied, by looking at aspects of these issues which may normally exist overlooked.
Here new conclusions and ideas may exist found about that certain issue, revealed by taking an objective standpoint. Bias exists therefore reduced, by giving equal importance to the examination of every aspect; thereby increasing the development of knowledge about society. This critical analysis breaks down the taken-for-granted assumptions and adds to the rebuilding of new ideas from a fresh viewpoint and can exist demonstrated by looking at divorce in more detail.
Essay part 02;
Marital divorce demonstrates how using a sociological imagination can expand the picture of the individual in society; which adds value to the study of social life. Divorce is a personal problem affecting the individual on many levels. It evokes emotions of sadness, distress, hurt, and anger, which can have huge short-term effects on the individual. Financial and asset divisions affect the individual by reducing the gross income and wealth of each divorcee. The division of loyalties between friends, families, and children adds another dimension to the distress felt by the individual. When divorce rates increase these individual problems affect social structure by becoming public issues.
Affecting the government, as new policies and laws must exist made to accommodate for a fair division of assets and property. Custody laws also need to exist developed. The economics of society exist affected by new requirements placed on the welfare system. Single parents often need monetary support for their dependent children relating to society as this comes out of taxpayers’ money. Job opportunities exist created by the increase in demand for skilled workers to direct and mediate these changes.
Essay part 03;
The sociological imagination essay integrates the idea of personal trouble becoming a public issue; and, how the connections between biography and history become a public issue; and how the connections between biography and history play a major part in social structure. These interconnections exist used to critique taken-for-granted assumptions, to develop a broader view of how social life and society work. The value that this has on studying social life has existed demonstrated by investigating the issue of divorce.
Critically analyzing issues is important in ensuring that all areas of society exist seen and given equal attention; thereby influencing the development of our communities. Without being able to see outside the parameters of an individual’s life; it is difficult for society to recognize other reasons for social change and therefore move into the future. Thus, demonstrating the significance and value of using a sociological imagination in the investigation of everyday life.
Examples of Sociological Imagination;
When purchasing a new gym shirt, sociological imagination requests you to look past simple questions, like your needs for new garments, or your aesthetic fancies. For example, why are you purchasing a gym shirt in special? Why go to the gym as opposed to some different type of training? Why exercise? What looks for new outcomes instead of used ones? Responding to these queries involves raising a variety of different elements, like your economic circumstances, the stores available in your residents, and the styles that are famous in your area. Maybe you saw a fitness analysis that scared you into desiring to improve your fitness or recently found motivation by observing someone else on social media.
Provided a distinct context and possibilities, you would make additional choices. Perhaps you would have thought of alternatives to the gym if you had the help or space to buy training equipment. The societal importance and norms which exist near us can even have a subconscious impact on our decisions. Interestingly, the causes that people get married have changed throughout the past, and continue to vary across civilizations. Wedding “for love” is a relatively new societal example, one which didn’t start evolving famous until the 17th century. Viewing this type of difference can help us better understand our conclusions about marriage; and how they exist made within our current social frameworks.
Security Information and Event Management Systems (SIEMS) automate incident identification and resolution based on built-in business rules to help improve compliance and alert staff to critical intrusions. IT audits, standards, and regulatory requirements have now become an important part of most enterprises’ day-to-day responsibilities. As part of that burden, organizations are spending significant time and energy scrutinizing their security and event logs to track; which systems have existed accessed, by whom, what activity took place, and whether it was appropriate.
Here is the article to explain, Essay of the Security Information and Event Management Systems (SIEMS)!
Organizations are increasingly looking towards data-driven automation to help ease the burden. As a result, the SIEM has taken form and has provided focused solutions to the problem. The security information and event management systems market is driven by an extremely increasing need for customers to meet compliance requirements as well as the continued need for real-time awareness of external and internal threats. Customers need to analyze security event data in real-time (for threat management) and to analyze and report on log data and primarily this has made the security information and event management systems market more demanding. The market remains fragmented, with no dominant vendor.
This report entitled ‘Security Information and Event Management Systems (SIEMS) Solutions’ gives a clear view of the SIEM solutions and whether; they can help to improve intrusion detection and response. Following this introduction is the background section; which deeply analyzes the evolution of the SIEM, its architecture, its relationship with log management, and the need for SIEM products. In the analysis section, I have analyzed the SIEM functions in detail along with real-world examples. Finally, the conclusion section summarizes the paper.
What is the Meaning and Definition of SIEMS?
Security Information and Event Management Systems solutions are a combination of two different products namely, SIM (security information management) and SEM (security event management). SIEMS also like to know as Network Intrusion Detection Systems (NIDS); SIEM technology provides real-time analysis of security alerts generated by network hardware and applications. The objective of SIEM is to help companies respond to attacks faster and to organize mountains of log data. SIEM solutions come as software, appliances, or managed services. Increasingly, SIEM solutions stand existing used to log security data and generate reports for compliance purposes. Though Security Information Event Management and log management tools have been complementary for years, the technologies that exist expect to merge.
Evolution of SIEM:
SIEM emerged as companies found themselves spending a lot of money on intrusion detection/prevention systems (IDS/IPS). These systems helped detect external attacks, but because of the reliance on signature-based engines, a large number of false positives stood generated. The first-generation SIEM technology existed designed to reduce this signal-to-noise ratio and helped to capture the most critical external threats. Using rule-based correlation, SIEM helped IT detect real attacks by focusing on a subset of firewall and IDS/IPS events that violated policy.
Traditionally, SIEM solutions have been expensive and time-intensive to maintain and tweak, but they solve the big headache of sorting through excessive false alerts and they effectively protect companies from external threats. While that was a step in the right direction, the world got more complicated when new regulations such as the Sarbanes-Oxley Act and the Payment Card Industry Data Security Standard followed much stricter internal IT controls and assessment. To satisfy these requirements, organizations exist required to collect, analyze, report on, and archive all logs to monitor activities inside their IT infrastructures.
The idea is not only to detect external threats but also to provide periodic reports of user activities and create forensics reports surrounding a given incident. Though SIEM technologies collect logs, the process only a subset of data related to security breaches. They weren’t designed to handle the sheer volume of log data generated from all IT components; such as applications, switches, routers, databases, firewalls, operating systems, IDS/IPS, and Web proxies.
Other evolutions;
With an idea to monitor user activities rather than external threats, log management entered the market as a technology with architecture to handle much larger volumes of data and with the ability to extend to meet the demands of the largest enterprises. Companies implement log management and SIEM solutions to satisfy different business requirements, and they have also found out that the two technologies work well together. Log management tools exist designed to collect reports and archive a large volume and breadth of log data, whereas SIEM solutions stand designed to correlate a subset of log data to point out the most critical security events.
On looking at an enterprise IT arsenal, it is likely to see both log management and SIEM. Log management tools often assume the role of a log data warehouse that filters and forwards the necessary log data to SIEM solutions for correlation. This combination helps in optimizing the return on investment while also reducing the cost of implementing SIEM. In these tough economic times, it is likely to see IT trying to stretch its logging technologies to solve even more problems. It will expect its log management and SIEM technologies to work closer together and reduce overlapping functionalities.
Relation between SIEM and log management:
Like many things in the IT industry, there’s a lot of market positioning and buzz coming around regarding how the original term of SIM (Security Information Management), the subsequent marketing term SEM (Security Event Management), the newer combined term of SIEMS (Security Information and Event Management Systems) relate to the long-standing process of log management. The basics of log management are not new. Operating systems, devices, and applications all generate logs of some sort that contain system-specific events and notifications. The information in logs may vary in overall usefulness, but before one can derive much value
out of them, they first need to enable, then transported, and eventually stored. Therefore the way that one does gather this data from an often distributed range of systems; and get it into a centralized (or at least semi-centralized) location is the first challenge of log management that counts. There are varying techniques to accomplish centralization, ranging from standardizing on the Syslog mechanism; and then deploying centralized Syslog servers, to using commercial products to address the log data acquisition, transport, and storage issues.
Other issues;
Some of the other issues in log management include working around network bottlenecks, establishing reliable event transport (such as Syslog over UDP), setting requirements around encryption, and managing the raw data storage issues. So the first steps in this process are figuring out what type of log and event information is in need to gather, how to transport it, and where to store it. But that leads to another major consideration about what should one person want to do with all those data. It is at this point where the basic log management ends and the higher-level functions associated with SIEM begin.
SIEM products typically provide many of the features that remain essential for log management; but add event-reduction, alerting, and real-time analysis capabilities. They provide the layer of technology that allows one to say with confidence that not only are logs existing gathered but they are also living reviewed. SIEM also allows for the importation of data that isn’t necessarily event-driven (such as vulnerability scanning reports) and it knows as the “Information” portion of SIEM.
SIEM architecture:
Long-term log management and forensic queries need a database built for capacity, with file management and compression tools. Short-term threat analysis and correlation need real-time data, CPU, and RAM. The solution for this is as follows:
Split the feeds into two concurrent engines.
Optimize one for real-time and storage up to 30 days of data. (100-300GB)
Optimize the second for log compression, retention, and query functions. (1TB+)
The block diagram showing the architecture of the SIEM is as follows:
A collector is a process that gathers data. Collectors exist produced in many shapes and sizes from agents that run on the monitored device, to centralized logging devices with pre-processors to split stream the data. These can be simple REGEX file parsing applications, or complex agents for OPSEC, LEA, Net/WMI, SDEE/RDEP, or ODBC/SQL queries. Not all security devices are kind enough to forward data, and multiple input methods, including active pull capabilities, are very essential. Also, since SYSLOG data do not encrypt, it may need a collector to provide encrypted transport.
Analysis engine;
A threat analysis engine will need to run in real-time, continuously processing and correlating events of interest passed to it by the collector, and reporting to a console or presentation layer application about the threats found. Typically reporting events that have happened for 30 days is sufficient for operational considerations. A log manager will need to store a great deal of data, and may take either raw logs or filtered events of interest, and need to compress store, and index the data for long-term forensic analysis and compliance reporting. Capacity for 18 months or more of data is likely to require.
Year-end closing of books and the arrival of the auditors often necessitate the need for 12 months of historic data plus padding of several months while books exist finalized and an audit to complete. At the presentation layer, a console will present the events to the security staff and managers. This is the primary interface to the system for day-to-day operations, and should efficiently prioritize and present the events with a full history and correlation rationale.
SIEM functions:
With some subtle differences, there are four major functions of SIEM solutions. They are as follows:
Log Consolidation; centralized logging to a server
Threat Correlation; the artificial intelligence used to sort through multiple logs and log entries to identify attackers
Incident Management; workflow – What happens once a threat identified? (link from identification to containment and eradication). Notification – email, pagers, informs to enterprise managers (MOM, HP Openview…). Trouble Ticket Creation, Automated responses – execution of scripts (instrumentation), Response and Remediation logging
Reporting; Operational Efficiency/Effectiveness, Compliance / SOX, HIPPA, FISMA, and Ad Hoc / Forensic Investigations.
Coming to the business case for SIEM, all engineers exist perpetually drawn to new technology; but, purchasing decisions should by necessity based on need and practicality. Even though the functions provided by SIEM are impressive they must choose only if they fit an enterprise’s needs.
Why use a SIEM?
There are two branches on the SIEM tree namely, operational efficiency and effectiveness, and log management/compliance. Both are achievable with a good SIEM tool. However since there is a large body of work on log management, and compliance has multiple branches; this coursework will focus only on using a SIEM tool effectively to point out the real attackers; and, the worst threats to improve security operations efficiency and effectiveness.
It can believe that the most compelling reason for a SIEM tool from an operational perspective is to reduce the number of security events on any given day to a manageable, actionable list, and to automate analysis such that real attacks and intruders can discern. As a whole, the number of IT professionals, and security-focused individuals at any given company has decreased relative to the complexity and capabilities demanded by an increasingly inter-networked web.
While one solution may have dozens of highly skilled security engineers on staff pouring through individual event logs to identify threats, SIEM attempts to automate that process and can achieve a legitimate reduction of 99.9+% of security event data while it increases the effective detection over traditional human-driven monitoring. This is why SIEM prefer by most companies.
Reasons to use a SIEM:
Knowing the need for a SIEM tool in an organization is very important. A defense-in-depth strategy (industry best practice) utilizes multiple devices: Firewalls, IDS, AV, AAA, VPN, User Events – LDAP/NDS/NIS/X.500, Operating System Logs… which can easily generate hundreds of thousands of events per day, in some cases, even millions.
No matter how good a security engineer is, about 1,000 events per day is a practical maximum that a security engineer is about to deal with. So if the security team is to remain small they will need to equip with a good SIEM tool. No matter how good an individual device is; if not monitored and correlated, each device can bypass individually, and the total security capabilities of a system will not exceed its weakest link.
When monitored as a whole, with cross-device correlation, each device will signal an alert as it stands attacked raising awareness and threat indications at each point allowing for additional defenses to exist brought into play, and incident response proportional to the total threat. Even some of the small and medium businesses with just a few devices are seeing over 100,000 events per day. This has become usual in most of the companies says the internet.
Real-world examples:
Below are event and threat alert numbers from two different sites currently running with 99.xx% correlation efficiency on over 100,000 events per day, among which one industry expert referred to as “amateur” level, stating that 99.99 or 99.999+% efficiency on well over 1,000,000 events per day is more common.
Manufacturing Company Central USA – 24-hour average, un-tuned SIEM day of deployment
Alarms Generated 3722
Correlation
Efficiency 99.06%
Critical / Major
Level Alerts 170
Effective Efficiency 99.96%
In this case, using a SIEM allows the company’s security team (2 people in an IT staff of 5), to respond to 170 critical and major alerts per day (likely to decrease as the worst offenders exist firewalled out, and the worst offenses dealt with), rather than nearly 400,000.
The company above deals with a very large volume of financial transactions, and a missed threat can mean real monetary losses.
Concerning the Business Case, a good SIEM tool can provide the analytics, and the knowledge of a good security engineer can automate and repeat against a mountain of events from a range of devices. Instead of 1,000 events per day, an engineer with a SIEM tool can handle 100,000 events per day (or more). And a SIEM does not leave at night, find another job, take a break or take vacations. It will be working always.
SIEM Selection Criteria:
The first thing one should look at is the goal. (i.e.) what should the SIEM do for them. If you just need log management then make the vendor can import data from ALL of the available log sources. Not all events exist sent via SYSLOG. Some may exist sent through:
Consider a product that has a defined data collection process that can pull data (queries, retrieve files, WMI API calls…), as well as accept input sent to it. And it is essential to be aware that logs, standards, and formats change, several (but not all), vendors can adapt by parsing files with REGEX and importing if one can get them a file. However, log management itself is not usually an end goal. It matters about for what purpose these logs are used. They may be used for threat identification, compliance reporting, or forensics. It is also essential to know whether the data captured is in real-time. If threat identification is the primary goal, 99+% correlation/consolidation/aggregation is easily achievable, and when properly tuned, 99.99+% efficiency is within reach (1-10 actionable threat alerts / 100,000 events).
Reporting;
If compliance reporting is the primary goal, then consider what regulations one is subject to. Frequently a company is subject to multiple compliance requirements. Consider a Fortune 500 company like General Electrics. As a publicly-traded company, GE is subject to SOX, as a vendor of medical equipment and software; they are subject to HIPPA, as a vendor to the Department of Defense, they are subject to FISMA. GE must produce compliance reports for at least one corporate division for nearly every regulation.
Two brief notes on compliance, and one should look at architecture: Beware of vendors with canned reports. While they may be very appealing, and sound like a solution, valid compliance and auditing is about matching output to one’s stated policies, and must be customized to match each company’s published policies. Any SIEM that can collect all of the required data, meet ISO 177999, and provide timely monitoring can be used to aid in compliance. Compliance is a complex issue with many management, and financial process requirements; it is not just a function or report IT can provide.
Advanced SIEM Topics:
Risk-Based Correlation / Risk Profiling; Correlation based on risk can dramatically reduce the number of rules required for effective threat identification. The threat and target profiles do most of the work. If the attacks are risk profiled, three relatively simple correlation rules can identify 99%+ of the attacks. They are as follows:
IP Attacker – repeat offenders
IP Target – repeat targets
Vulnerability Scan + IDS Signature match – Single Packet of Doom
Risk-Based Threat Identification is one of the more effective and interesting correlation methods, but has several requirements:
A Metabase of Signatures – Cisco calls the attack X, ISS calls it Y, Snort calls it Z – Cross-Reference the data
Requires automated method to keep up to date.
Threats must be compiled and threat weightings applied to each signature/event.
Reconnaissance events are low weighting – but aggregate and report on the persistent (low and slow) attacker
Finger Printing – a bit more specific, a bit higher weighting
Failed User Login events – a medium weighting, could be an unauthorized attempt to access a resource or a forgotten password.
Buffer Overflows, Worms, and Viruses -high weighting -potentially destructive; events one needs to respond to unless one has already patched/protected the system.
The ability to learn or adjust to one’s network Input or auto-discover; which systems, are business-critical vs. which are peripherals, desktops, and non-essential
Risk Profiling: Proper application of trust weightings to reporting devices (NIST 800-42 best practice); can also help to lower “cry wolf” issues with current security management
Next-generation SIEM and log management:
One area where the tools can provide the most needed help is compliance. Corporations increasingly face the challenge of staying accountable to customers, employees, and shareholders, and that means protecting IT infrastructure, customer and corporate data, and complying with rules and regulations as defined by the government and industry. Regulatory compliance is here to stay, and under the Obama administration, corporate accountability requirements are likely to grow.
Log management and SIEM correlation technologies can work together to provide more comprehensive views to help companies satisfy their regulatory compliance requirements, make their IT and business processes more efficient, and reduce management and technology costs in the process. IT organizations also will expect log management and intelligence technologies to provide more value to business activity monitoring and business intelligence. Though SIEM will continue to capture security-related data, its correlation engine can be re-appropriated to correlate business processes and monitor internal events related to performance, uptime, capability utilization, and service-level management.
We will see the combined solutions provide deeper insight into not just IT operations but also business processes. For example, we can monitor business processes from step A to Z; and, if a step gets missed we’ll see where and when. In short, by integrating SIEM and log management; it is easy to see how companies can save by de-duplicating efforts and functionality. The functions of collecting, archiving, indexing, and correlating log data can be collapsed. That will also lead to savings in the resources required and in the maintenance of the tools.
CONCLUSION:
SIEMS (security information and event management systems) is a complex technology, and the market segment remains in flux. SIEM solutions require a high level of technical expertise and SIEM vendors require extensive partner training and certification. SIEM gets more exciting when one can apply log-based activity data and security-event-inspired correlation to other business problems. Regulatory compliance, business activity monitoring, and business intelligence are just the tip of the iceberg. Leading-edge customers are already using the tools to increase visibility; and the security of composite Web 2.0 applications, cloud-based services, and mobile devices. The key is to start with a central record of user and system activity; and, build an open architecture that lets different business users access the information to solve different business problems. So there is no doubt in SIEM solutions help the intrusion detection and response to improve.
The phrase global digital divide has become a global phenomenon and has taken the world by storm, with It an Essay and Examples. What exactly does this term mean and what does it entail? This phenomenon became current during the mid-1990s and define as the segregation between those; who have access to advanced forms of technology and those who do not have access to advanced forms of technology specifically between the developing and non-developing world.
Here is the article to explain, The definition of Global Digital Divide with an Essay and Examples!
The global digital divide is an ongoing debate that includes a variety of contributing factors that will discuss in this paper such as cultural, political, and economic issues specifically within the context of how two African nations South Africa and Mauritius are combating the global digital divide.
Moreover, this paper will utilize the success story of Mauritius as a comparison of how once government institutions; and powers are actively involved within communities by providing subsidized internet access; the division caused by the global digital divide examples minimizes.
Furthermore, this specific case study of Mauritius provides hope and ambition to other African states specifically in the context of South Africa; that if a community-supported with powerful institutions and federal resources combating the global digital divide examples is possible. Likewise, this paper will focus on both the quantitative and primarily the qualitative research measures that differ between how Mauritius successfully combated the global digital divide along with the obstacles; which hindered South Africa’s potential success of combating the digital divide; the challenges which prevented the success of South Africa.
Essay Part 01;
Additionally, Mauritius is a small island nation within the Sub-Saharan region of Africa. Mauritius has a population of about 1.2 million and an estimated 70% of the nation’s population aged between 15-64; as well as an estimated 88% are literate. Despite English being the official language; it spoke by less than 1% of the population, while the majority (80%) speak Creole.
Interestingly enough, Mauritius existed previously colonized by both the Dutch and French; although either french or dutch are prominent languages in Mauritius. Mauritius adopted towards establishing an English-speaking nation after the colonial period; which has significantly helped them in the world trading market and ultimately increased the nation’s literacy rate to 88%. As well as “These efforts have been acknowledged in the e-government readiness ranking by United Nations”.
Furthermore, the government of Mauritius proposed a five-year National ICT Strategic Plan in 2007. This plan aspires to convert Mauritius into a favored hot spot for ICT skills, expertise, and employment in the region. Additionally, once Mauritius converts into an ICT hub; this will allow Mauritius to have the necessary skills they need to access the Internet without any challenges.
Essay Part 02;
Therefore, once this establishes the strategic plan also aims to target social indicators by the year 2011; which includes increasing personal ownership by at least 12,000 in primary schools, 20,000 in households; increasing broadband internet penetration by at least 250,000, and establishing 150 public internet kiosks across the island.
Furthermore, the targeted installment of kiosks throughout Mauritius primarily in geographically located areas; such as rural neighborhoods has been positively linked with ICT use. Findings include that perceived usefulness and subjective norm are both factors that lead to the positive use of ICT.
Perceived usefulness can define as “a degree to which an individual believes that using a particular technology would enhance performance”.
To guarantee the relevance of internet kiosks, a diverse range of sources; such as internet browsing, word processing, health care, and e-mail is more efficient compared to third-party sources; which typically come at a cost. Thus, these advances are more likely to encourage the use of publicly subsidized Kiso’s.
Essay Part 03;
Additionally, the subjective norm positively links to ICT use. Subjective norm can define as “an individual’s perception of the extent to which important social referents would desire the performance of a behavior”, this factor is relevant in Mauritius. For example, if a relative or friend suggest the use of public internet kiosks is helpful and encourages one to make use of it; the individual is more likely to believe his or her friend or relative and in return has the motivation and intention to use the public internet kiosk.
Moreover, this essay will focus on a case study of South Africa; and the challenges that this nation faces with combating the global digital divide. In the article Addressing the digital divide. Online information review (2001).
Cullen highlights that a major issue is the lack of physical access to ICT’s. The constraint with physical access to ICT use in South Africa is that the majority of ICT centers; and hubs are located in major cities as opposed to geographically isolated areas such as rural neighborhoods. Similarly, constantly commuting to these locations is not feasible along with another obstacle; which is the challenges that disabled people encounter.
Essay Part 04;
Therefore, not only are an absence of ICT use in rural areas but the commute cost is to the ICT centers is not feasible along with the significant challenges that these commutes can be for disabled people. Also, according to statistics on world connectivity; findings show that during the year 2000 South Africa’s number was 440,000 compared to Mauritius’s number of 1.8 million.
Likewise, in the article Reevaluating the global digital divide: Socio-demographic and conflict barriers to the internet revolution. Sociological Inquiry (2010).
Robinson and Crenshaw, highlight a vital constraint towards Internet connectivity which is oftentimes dismissed. This constraint is the impact and influence that political leaders have on the nation. Nations which have liberal and democratic leaders are more likely to have citizens that are proactive and engaging in internet activity. Similarly, these leaders are also more likely to incorporate activities and programs; which motivate ICT use similarly to Mauritius Strategic Plan. Moreover, the turmoil of the post-apartheid conflict in South Africa is still significantly relevant in today’s society.
Although this conflict occurred over 20 years ago, South Africa’s trajectory was stagnant for a few years; and it hasn’t been until recent presidential figures that democratic values became acceptable. Thus, this greatly impacts political institutions to confidently and successfully incorporate and introduce ICT; use simply because South Africa’s primary concern was moving past an apartheid government; basic values such as marrying someone of the opposite race; and freedom of speech were primary concerns rather than Internet connectivity.
Essay Part 05;
Additionally, in the article Information access for development: A case study at a rural community center in South Africa (2006).
Jacobs and Hersleman argue the barriers which restrict ICT use in South Africa. These barriers include, “lack of awareness of the benefits of ICTs” and”lack of ICT skills and support”. As mentioned above, South Africa is progressing rather slowly post-apartheid. This plays a significant role in the barriers of ICT use because; although they may have established ICT hubs in populated cities Capetown, Durban, and Soweto; there is one problem that contributes to both the lack of awareness of benefits and lack of ICT skills and support.
This constraint is that “Facilities like community centers can assist by increasing user’s familiarity with technology in non-threatening, social settings”. Therefore, utilizing the staff and volunteers at community centers is imperative in increasing the motivation and engagement of ICT use; especially because incorporating ICT use at facilities such as community centers do not provide much use; if the community is unaware that these resources are available to them and how exactly they can access these resources.
Essay Part 06;
Furthermore, in the article Time machines and virtual portals: The spatialities of the digital divide. Progress in development studies (2011).
Graham highlights that cultural barriers play a significant role in contributing to the lack of Internet connectivity, information, and access. English is commonly spoken throughout South Africa; however, it does not speak outside of main cities such as Capetown and Durban.
Also, not only is English not commonly spoken outside of these main cities, the degree of English use on computers or Kiosks and other forms of ICT are not at a beginner level.
Ultimately, this creates a significant barrier to access to the Internet. Another challenge in South Africa is that has 10 main languages spoken throughout the country excluding English.
The languages spoken depend on which region or part of South Africa an individual is in. Unlike Mauritius, English is not the most common and main language spoken in South Africa; therefore an alternative can be to provide translators at community centers or providing installing alternative language options on computer or kiosk settings.
Essay Part 07;
Moreover, in the article The impact of connectivity in Africa: Grand Visions and the mirage of inclusive digital development. The Electronic Journal of Information Systems in Developing Countries (2017).
Friederici, Ojanperä, and Graham highlight that “telecommunication services have been found to lessen the financial vulnerability and susceptibility to shocks of poor households in South Africa”. Although, the poorest households may not necessarily benefit simply because they do not have access to telecommunication services.
These constraints could be because poor households reside in rural areas; which do not have telecommunication services nearby and the commute cost is out of their means as well as the comprehension of English is poor. Unlike the Mauritius case study, the government and other institutions placed publicly subsidized kiosks in both rural and urban areas to mitigate the lack of mobility and accessibility as a constraint.
Essay Part 08;
Overall, the highlighted challenge that South Africa faces to combat or mitigate the global digital divide is the lack of physical access; ICT’s do not place in geographically isolated areas such as rural neighborhoods; thus making the commute costly and challenging for those with disabilities.
Another challenge that South Africa faces is that there is a significant lack of awareness of present or available ICT’s and how exactly one can navigate ICT’s; community members do not encompass sufficient skills to navigate ICT’s. Furthermore, a final constraint that South Africa faces is a lack of English literacy.
English spoke throughout South Africa, however, it is not the dominant language, and providing ICT’s with intricate levels of English is a barrier that prevents successful ICT use. Comparingly, Mauritius was successful in mitigating the global digital divide examples because English is their main language and they placed publicly subsidized kiosks in rural areas as well as provided the necessary skills needed to navigate kiosks.
Essay Part 09;
Moreover, as mentioned above there is a variety of contributing factors that have been constraints in South Africa’s success in combating the global digital divide. The supporting articles of the challenges that South Africa faces in this essay provide significant support for both quantitative and primarily quantitative research.
Throughout, the articles surrounding South Africa, there has not been a great deal of statistical data as opposed to Mauritius. Additionally, South Africa’s recent history with geopolitical affairs and conflict plays a significant role in their trajectory towards combating the global digital divide.
Mauritius had both fewer geopolitical and post-colonization obstacles compared to South Africa. As well, suggestions for South Africa are to place ICT’s in geographically isolated regions with different language options as well as advertising where ICTs can find along with having staff or volunteers at the ICT locations that are knowledgeable on how to successfully navigate ICT’s trajectory towards combating the global digital divide.
It is clear that Mauritius had both fewer geopolitical and post-colonization obstacles compared to South Africa which allowed them to be successful in combating the global digital divide, further research needs to determine the current status of South Africa’s trajectory with the global digital divide. In conjunction, this paper demonstrates that if the government understands the need and importance of combating the global digital divide by incorporating publicly subsidized kiosks and other forms of ICT’s, it is possible to strengthen internet connectivity.