Tag: eBusiness

Differences Between Ecommerce and Ebusiness

Discover the key differences between ecommerce and ebusiness in this comprehensive guide. Learn how ecommerce focuses on online transactions and the buying and selling of goods and services, while ebusiness encompasses a wider range of business activities, including customer relationship management, supply chain management, and enterprise resource planning. Understand how leveraging the nuances of both can drive growth and efficiency in the digital landscape.

Meaning of Ecommerce and Ebusiness

In today’s digital age, understanding the distinctions between ecommerce and ebusiness is vital for businesses seeking to leverage online platforms effectively. Ecommerce, short for electronic commerce, centers on the buying and selling of goods and services through the internet. It encompasses both retail and wholesale transactions conducted via online platforms, offering convenience to consumers and businesses alike. Common examples of ecommerce activities include online shopping on websites like Amazon or eBay, and digital marketplaces facilitating transactions between buyers and sellers.

Conversely, ebusiness, or electronic business, represents a broader concept that includes ecommerce but extends well beyond it. Ebusiness refers to the digital enablement of a spectrum of business processes. It involves not just online transactions but also marketing, customer relationship management (CRM), supply chain management (SCM), and enterprise resource planning (ERP). Consequently, ebusiness covers activities such as online promotion strategies, improving customer service through integrated digital tools, and optimizing logistics and inventory systems via sophisticated software solutions.

The distinction lies in the scope: ecommerce is specifically concerned with the financial transactions of goods and services, while ebusiness encompasses the complete range of conducting business online. In a typical ebusiness model, companies may utilize digital means for market research, partner interactions, employee communication, and maintaining supplier networks, alongside traditional ecommerce functions like selling and purchasing. This differentiation ensures that leveraging the strengths of both approaches can drive comprehensive growth and efficiency in the digital landscape.

Thus, while ecommerce can be seen as a subset of ebusiness, the latter provides a more extensive framework for implementing technological innovations across various business operations. By recognizing these key differences, organizations can better strategize their digital transformations, targeting both the transactional and operational aspects of their online presence to gain a competitive edge.

Definition of Ecommerce and Ebusiness

Ecommerce, short for electronic commerce, encompasses the process of conducting commercial transactions electronically over the internet. This broad term includes various activities such as online shopping, online banking, and electronic payments. Online shopping represents the most notable form of ecommerce, where consumers and businesses buy and sell goods and services via online platforms. Additionally, ecommerce entails other financial transactions conducted through the internet, such as bill payments, money transfers, and investments. According to industry experts, ecommerce revolutionizes the way businesses and consumers interact, providing a faster, more convenient, and often more cost-effective way to conduct transactions.

On the other hand, ebusiness, or electronic business, extends beyond the concept of buying and selling. It refers to the application of information and communication technologies (ICT) to support a wide range of business activities. This broader term encompasses the use of the internet to enhance traditional business operations. Thereby improving customer service, streamlining supply chains, and optimizing business processes. Unlike ecommerce, ebusiness includes both frontend and backend processes supported by ICT. Frontend processes improve customer interaction and marketing strategies, while backend processes. Such as inventory management and procurement, benefit from increased efficiency and reduced errors. Authoritative sources emphasize that ebusiness plays a pivotal role in enabling companies to remain competitive by leveraging technological advancements to enhance operational efficiency.

Understanding the nuances between ecommerce and ebusiness is essential for businesses aiming to harness the potential of digital technologies. Ecommerce focuses on the transactional aspect, primarily involving the exchange of goods and services online. In contrast, ebusiness encompasses a wider scope, integrating various ICT tools to transform and optimize business processes comprehensively. This distinction is crucial, as it highlights the different approaches and technologies required to excel in each area. Guiding businesses in making informed decisions on digital strategies to adopt.

Comparison Table of the Differences Between Ecommerce vs Ebusiness

Understanding the distinctions between ecommerce and ebusiness is crucial for grasping how businesses operate and leverage digital technologies. The comparison table below outlines various aspects of both concepts to provide a clear and comprehensive understanding.

Aspect	Ecommerce	Ebusiness
Scope	Limited to buying and selling of goods and services online	Encompasses a broad range of business activities including internal and external communications, digital product development, and customer service
Core Activities	Online transactions, electronic payments, digital marketing	Supply chain management, customer relationship management (CRM), enterprise resource planning (ERP), and other business functions
Objectives	Revenue generation through online sales	Improving overall business efficiency, enhancing customer satisfaction, and streamlining operational processes
Technology Used	Shopping carts, online payment gateways, digital marketing tools	ERP software, CRM systems, enterprise collaboration tools, and other business process management software
Practical Applications	Online retail stores, auction sites, subscription services	Integrated communication platforms, supply chain solutions, business analytics
Target Users	End consumers looking to buy products and services	Business owners, managers, employees, and other stakeholders aiming to optimize business processes
Impact on Business Operations	Direct impact on sales and revenue streams	Broader impact on operational efficiency, cost reduction, and overall business performance

This comparison table illustrates that while ecommerce focuses mainly on online financial transactions. Ebusiness encompasses a wider array of digital activities to improve operational efficiency and customer interactions. By understanding these differences, businesses can better strategize to meet their specific objectives and leverage appropriate technologies.

Key Differences Between Ecommerce vs Ebusiness

The core distinction between ecommerce and ebusiness lies in their operational focus. Ecommerce primarily targets online sales transactions, encompassing activities such as buying and selling of products and services through digital platforms. This focus is largely transactional, aiming to drive sales, expand market reach, and enhance customer experience through streamlined purchasing processes.

In contrast, ebusiness encompasses a wider spectrum of business processes beyond simply selling online. It includes vital functions such as inventory management, which ensures optimal stock levels and reduces overstocking or stockouts. Ebusiness also addresses risk management, implementing strategies to mitigate various operational risks. Furthermore, online marketing strategies are employed to enhance brand visibility and customer engagement. Through tactics like SEO, social media campaigns, and email marketing.

Another significant area of difference is in their objectives. Ecommerce’s primary goal is to bolster sales and broaden market penetration by leveraging the internet’s global reach. By facilitating seamless online transactions, it aims to attract more customers and increase revenue. On the other hand, ebusiness strives for overall operational efficiency and business optimization. It seeks to streamline processes, reduce costs, and enhance productivity, ultimately leading to a more agile and responsive business model.

Technological applications also differentiate the two domains. Ecommerce relies heavily on technologies like ecommerce platforms (Shopify, Magento), secure payment gateways, and user-centric website design to create a frictionless shopping experience. Ebusiness, however, integrates a broader range of technologies. Including enterprise resource planning (ERP) systems, customer relationship management (CRM) software, and sophisticated analytics tools. These technologies support comprehensive functions such as supply chain management, customer service, and data-driven decision making.

Ultimately, while ecommerce is a critical component of ebusiness. The latter’s broader scope includes all facets of managing and operating a business in the digital realm. This holistic approach helps companies adapt to market changes, optimize their operations, and sustain long-term growth in an increasingly competitive landscape.

Examples of Ecommerce vs Ebusiness

Understanding the practical applications of both ecommerce and ebusiness is essential for appreciating their distinct roles in the modern business landscape. Ecommerce, typically exemplified by companies like Amazon and eBay, involves directly conducting transactions with consumers through online platforms. These transactions span the entirety of the purchase process—from browsing products to making secure payments. Through their ecommerce operations, Amazon and eBay have revolutionized retail by providing unparalleled convenience, a broad selection of products, and competitive pricing. These platforms employ sophisticated algorithms and data analytics to personalize the shopping experience, thus maximizing customer satisfaction and loyalty.

However, the scope of ebusiness extends beyond the direct buying and selling processes associated with ecommerce. Take IBM and Apple, for example. These organizations leverage Information and Communication Technology (ICT) to not only manage internal operations. But also develop digital platforms and deliver comprehensive customer service. IBM uses ICT tools for advanced data analytics, cloud computing services, and enterprise solutions that enable businesses to optimize their operational efficiency. Apple, on the other hand, creates an integrated ecosystem through its digital platforms. Ensuring seamless interaction between its hardware, software, and services. This comprehensive approach enhances customer engagement and brand loyalty, setting a higher standard for customer service.

By examining these real-world examples, we can discern the advantages that ecommerce and ebusiness strategies provide. Ecommerce facilitates scalable retailing opportunities that can reach global consumers in a cost-effective manner. In contrast, ebusiness strategies emphasize optimizing operational workflows and enhancing overall customer experiences through technological integration. Companies that successfully merge ecommerce and ebusiness strategies can create a robust, adaptable, and customer-centric business model. This holistic approach not only meets immediate consumer demands but also fosters long-term growth and innovation.

August 26, 2024

After Email Verification Service, What’s Next?
Using an email verification service prevents you from doing anything that might harm your reputation, much like the fact-checkers who checked every Time Magazine piece before it was published in print. However, validation is just a tiny component of the whole process. You can do more to keep your subscriber list clean.

Email Verification Service, Make sure you get your emails in the appropriate form first.

Buying a list of email addresses is a waste of time and money. Addresses collected in this manner are likely to include spam traps and also other email addresses that are unfriendly to the sender’s reputation. Expand your email list by obtaining the approval of new subscribers via sign-up forms, as described in our article. To get you started, here are some ideas:

Second, double-check your subscribers’ intent by using a double opt-in process.

You may verify your subscribers’ email addresses and interest in your brand by using double opt-ins. You must email the subscriber asking them to validate their email address if you use a double opt-in instead of an SMTP ping. A bounce is likely to occur if the email address is incorrect. Use the dual opt-in approach after your other validation tests to reduce your bounce rate dramatically.

Plan ahead of time to eliminate dormant customers using a “sunset policy.”

Subscribers that aren’t interested in your content aren’t worth your time or money. These dormant emails may end up as spam traps. It’s safer to eliminate them from consideration than to put yourself in danger. Maintaining up-to-date contact information on your email lists helps you avoid falling victim to spam and boosts your open and click-through rates. That’s fantastic news!

Protecting your sender’s reputation and reaching the intended audience are the primary goals of effective email validation. To avoid email bounces, it’s essential to do email address validation as soon as possible. To create a good connection with your subscribers, you must first verify that they are authentic.

When it comes to converting subscribers into repeat customers, how do you do that?

Your transactional emails may be one of the first ways you may communicate with a new subscriber. You may have received this email due to a recent transaction, a double opt-in message, or some other reason. First impressions count, so don’t blow it! Additionally, please don’t overlook the chances to establish connections with subscribers to turn them into repeat clients.

What should you look for if you want to use an email validation service?

There are a wide variety of services available for validation. Your objectives and budget should guide your decision-making. Find out what services each supplier provides and whether there are multiple service levels available before making a final decision. In addition to checking to see whether they have what you’re looking for, you should additionally do an investigation:
- Whether or not the service can manage the number of emails you need.
- It’s how soon the bulk validations are completed. Will you get a return report in a few hours or a few days after submitting your list?
- Does the real-time validation work as promised for customers?
- How well does the service’s software work with the sign-up forms you use?
- How to deal with integrations. Will you be able to quickly and also easily do bulk email checks and sync the results with your contacts database?
- How reliable are the findings of the validation service? How do they ensure that the results are accurate?
- Is there any feedback from other consumers regarding how well the business performs? Can you tell me whether you’re getting the help you need?
After Email Verification Service, What’s Next?
May 13, 2022
A Case Study for GoDaddy’s Super Bowl Commercials

Case Study for GoDaddy Super Bowl Commercials; What is the case study? First, we know about the company, how they startup? what is the service they provide to us? GoDaddy was a small group in the crowded internet domain name registration, domain buys, and sale. They Started in 1997, the company has grown mainly through word of mouth. Bob Parsons sold his first successful company, Parsons Technology, in 1994, and in 1997 he used the proceeds to start a new company, Jomax Technologies. Unsatisfied with the Jomax name, Parsons and his staff came up with the more arresting moniker Go Daddy.

Learn, Explain, A Case Study for GoDaddy’s Super Bowl Commercials.

As Parsons told Wall Street Transcripts, the name worked ‘‘because the domain name GoDaddy.com was available; but, we also noticed that when people hear that name, two things happen. First, they smile. Second, they remember it.’’ After an unsuccessful attempt to establish the company as a source for website-building software; Parsons reinvented Go Daddy as a registrar of Internet domain names; buying unused website names and then reselling them to individuals and businesses in need of an online presence.

Go Daddy also offered auxiliary services and products enabling customers to launch their sites after the domain-name purchase; including (as in the company’s early days) software for building sites. Domain-name registration; however, was a burgeoning industry as America became increasingly wired and more and more businesses found it essential to establish a Web presence.

By 2004 Go Daddy had sold nearly seven million domain names and was the world’s leading registrar of domain names. Up to that point the company had done little marketing, relying primarily on word-of-mouth buzz and low prices; Go Daddy offered domain names for $8.95, compared with fees of $35 at the industry’s high end.

This Case Study Reference: Encyclopedia of Major Marketing Campaigns. -Thomas Riggs.

In late 2004 Go Daddy enlisted New York agency the Ad Store for its first sustained offline advertising campaign. The company announced that the campaign would make its TV debut during the 2005 Super Bowl; a move that drew widespread criticism, partly because of the recent history of Super Bowl advertising undertaken by dot-com companies.

Dot-com advertising on the Super Bowl had been prevalent in the late 1990s and the first few years of the new century but had been nearly absent from the game since the bursting of the Internet bubble, leading many industry observers to connect such Super Bowl airtime purchases with the fiscal irresponsibility characteristic of failed dot-coms. Parsons argued that his company was different.

As he told Brandweek,

‘‘Back in ‘99 . . . dot-coms raised money on ideas that weren’t viable. But we are the leader in our industry and actually, do make money.’’

That Super Bowl played on February 6, 2005, was the first since the infamous ‘‘wardrobe malfunction’’ that had resulted in pop singer Janet Jackson’s breast being exposed on the air during the previous year’s halftime show. Among the results of the public outcry following the incident was increasing pressure on Super Bowl advertisers to avoid risky images and themes.

More things;

Go Daddy chose to fly in the face of this pressure by running a sexually suggestive commercial that lampooned the prevailing climate of censorship. With a 30-second Super Bowl spot costing $2.4 million; Go Daddy’s decision to advertise twice during the game represented a considerable risk for such an unknown company. Additional production expenses approached $1 million.

The spot featured a buxom woman undergoing Congressional questioning to gain approval to appear in a commercial for GoDaddy.com. As the woman pointed to the GoDaddy.com logo on the front of her tight tank top; one of the shirt’s straps broke a wardrobe malfunction that was met with camera flashes and shocked exclamations as the woman continued to explain what GoDaddy.com was.

The commercial aired as planned during the first quarter of the Super Bowl; but then, apparently because of the protests of a National Football League executive; Fox neglected to run the spot during the second on-air slot that Go Daddy had purchased. The spot was rated one of the Super Bowl’s most memorable; but, it was the controversy surrounding the network’s refusal to air it a second time that proved to be Go Daddy’s true marketing coup.

The numerous media stories about Fox’s censorship of a commercial about censorship gave Go Daddy nearly $12 million in free publicity. The company continued to run TV spots featuring the tank-top-clad woman; including a spot during Super Bowl XL that referred to the previous year’s commercial.

Target Audience:

Parsons told Brandweek that Go Daddy targeted ‘‘everyone who wants a Web presence.’’ Go Daddy’s domain-name prices were among the industry’s least expensive; and, it offered a range of website-management services that comparably priced competitors did not; therefore, Parsons and his colleagues believed that the company would continue to grow rapidly as long as it could make a wider public aware of its brand.

The Super Bowl, of course, offered one of the last giant television audiences in an age of fragmenting viewership; and, it was annually the most-watched television program in America by a wide margin. Super Bowl XXXIX was expecting to reach 130 million U.S. viewers; though the actual number of viewers watching the game at any given time was estimated at closer to 90 million.

If Go Daddy could make a splash with an audience of this size; it could count on a much greater degree of brand awareness among the American population at large. Though that year’s restrictions on the content of Super Bowl commercials limited the degree to which advertisers could use provocative imagery and messages; Go Daddy and the Ad Store nevertheless charted an intentionally controversial course as a means of standing out from the field of high-profile advertisers. The Go Daddy commercial thus featured an attractive female model in sexually suggestive attire and in a context that directly parodied the political hysteria surrounding the previous year’s halftime incident.

Campaign Strategy:

The official price for 30 seconds of Super Bowl XXXIX airtime was $2.4 million, and Go Daddy bought two such blocks of time, intending to run the same commercial twice; once in the first quarter of the game and once just before the two-minute warning at the game’s end. Media-industry insiders contended; however, that publicized Super Bowl advertising rates were akin to sticker prices on automobiles and that advertisers ultimately did not pay the full amount.

Go Daddy’s expenses were not limited to the media-buying cost;

The company invested close to $1 million in the production of its Super Bowl commercial, an amount of money equivalent to the yearly marketing budget of comparably sized companies. Part of this expense was a result of unforeseen problems with Fox in the weeks leading up to the game.

As Tim Arnold, managing partner at the Ad Store, recounted after the fact in Adweek, Fox approved storyboards of the Go Daddy commercial on December 3, 2004 (just over two months before the Super Bowl, which was played on February 6, 2005); only to withdraw that approval on December 22, after the commercial was already in preproduction.

After Fox placed new restrictions on the commercial—including a demand that the words ‘‘wardrobe malfunction’’ remove from the script—the Ad Store shot ‘‘16 and a half’’ versions of the spot to account for all possible objections the network might yet make.

The network continued to reject proposed versions of the commercial until the week before the game; at which point Go Daddy finally received grudging permission to use the airtime for which it had already paid more than $4 million.

What banner Ads;

The commercial reproduced the look of the C-SPAN network (known for its live coverage of Congressional matters); with a banner at the bottom of the screen informing viewers that they were witnessing; ‘‘Broadcast Censorship Hearings’’ in Salem, Massachusetts. A woman named Nikki Cappelli (played by Candice Michelle); wearing a tight-fitting tank top and jeans in an otherwise formally dressed crowd; explained to the Congressional committee that she wanted to be in a commercial.

When asked what she was advertising; she stood and pointed to the chest of her tank top, on which the GoDaddy.com name was printed; and, as she began to inform the panelists about the company’s identity; a strap on her top snapped, threatening to reveal her breasts and triggering a flurry of camera flashes and gasps from onlookers.

Asked what she would do in the commercial, Cappelli stood and danced with her arms in the air, again triggering shocked gasps and camera flashes. A Congressional panelist then said, ‘‘Surely by now you must realize that you’re upsetting the committee.’’ Cappelli earnestly replied, ‘‘I’m sorry, I didn’t mean to upset the committee,’’ as an elderly committee member was shown putting an oxygen mask to his face.

A black screen featuring the message ‘‘See more coverage at GoDaddy.com’’ then appeared—a reference to an uncensored and more sexually suggestive version of the ‘‘hearings’’ that was available for viewing on the website; and, the commercial closed with the voice of a female committee member saying, ‘‘May I suggest a turtleneck?’’ The commercial never made its second appearance on the Super Bowl. After airing it in its assigned first-quarter spot, Fox decided not to run it in the fourth quarter, reportedly because of complaints made by a high-level National Football League executive.

Competition:

Among Go Daddy’s top competitors was Network Solutions; which was introduced as a technology consulting company in 1979; making it a veritable ancient in the online world. Network Solutions was awarded a grant from the National Science Foundation in 1993 to create a single domain-name registration service for the Internet; which effectively gave the company a monopoly in the industry of domain-name registration until 1999 when the field was opened to competition.

The Internet-security and telecommunications company VeriSign acquired Network Solutions at the height of the dot-com bubble in 2000, for $15 billion (the largest Internet merger in history at that point). The company’s 2003 sale to Pivotal Equity was a measure of the changes in the dot-com world in the interim: the purchase price this time was $100 million. Register.com was another of Go Daddy’s rival domain-name registrars. The company was founded as a domain-name registrar in 1994; and, it was one of the five original companies selected for entry into the newly opened market in 1999.

Like Network Solutions, Register.com had Internet-bubble baggage. The company made its initial public offering on March 3, 2000; a week before the Nasdaq peaked, for $24 per share; by the end of that first trading day, Register.com is pricing at $57.25 per share. Register.com shares climbed to $116 before the dot-com bubble definitively burst. By 2005 the company’s shares were hovering between $5 and $6 and were considered by many analysts to be a good value for the money.

A Case Study for GoDaddy’s Super Bowl Commercials; Image from using.

Campaign Outcome:

During the Super Bowl, traffic to GoDaddy.com spiked by 378 percent; and, a survey conducted one and then two days after the Super Bowl found; that the Go Daddy commercial was the most memorable of all spots that ran during the game. It was the story of Fox’s decision not to air the commercial a second time; however, that proved most useful to the company. The censorship of a commercial that itself poked fun at overzealous censorship proved irresistible to the media; especially in the context of the ongoing commentary about standards of broadcast decency.

The year 2005;

As word of this incident spread, Go Daddy became by far the most talked-about Super Bowl advertiser. The buzz surrounding the brand in the game’s aftermath—measured as ‘‘share of voice,’’ the percentage of times that Go Daddy mentions in stories about the Super Bowl that ran on national, cable, and the top 50 local TV networks; calculates at 51.4 percent between February 7 and 11, 2005.

Go Daddy received nearly $12 million in free publicity, and many of the TV stories about the incident replayed portions of the commercial. Bob Parsons said in a press release, ‘‘Go Daddy accomplished exactly what it set out to achieve with its first-ever Super Bowl ad—increased brand awareness. Today, millions of people now know about GoDaddy.com, which in turn has generated significant new business.’’ The magazine Business 2.0 declared the Go Daddy Super Bowl effort the ‘‘Smartest Ad Campaign’’ of 2005.

Though Go Daddy allowed its contract with the Ad Store to expire soon after the 2005 Super Bowl; moving its creative duties in-house; the company’s subsequent advertising conformed closely to the model established by the Super Bowl commercial. The actress who played Nikki Cappelli, Candice Michelle, continued to appear in Go Daddy spots that drew overt attention to her sexual appeal; and, she became known as the ‘‘Go Daddy Girl’’.

The year 2006;

In 2006 she appeared in a Go Daddy spot that ran during the NFL Playoffs; and, Go Daddy again struggled to get a spot approved for the Super Bowl. The Super Bowl XL commercial; which rehashed material from the previous year’s spot, again ran in an extended form on the company website; as did alternate versions of other Go Daddy commercials.

Website visitors could read a detailed history of Go Daddy’s attempt to gain approval for its 2006 Super Bowl entry and could also view numerous spots that had been denied; suggesting that the company’s battles against censorship had become increasingly self-conscious and premeditated. Go Daddy continued to grow rapidly.

May 25, 2018
Web Developer’s Workflow Become Much Easier with this Innovative Gadgets

Web Developer’s Workflow Become Much Easier with this Innovative Gadgets

When I say the word ‘technology’, the first and foremost thing you think of is your mobile phone. Technology has expanded so much that it covers almost each and every field of work in this world. With so much advancement in technology, you can now find gadgets for doing almost everything.

Technology has made the world so small that you can now connect with someone far away from you within seconds. Human nowadays have become dependent on these gadgets to a great extent. Technology doesn’t only cover users, but also helps developers to explore themselves more and more, and develop new and highly advanced technologies with the help of existing ones.

Talking about web development, web development is a work of creativity and skills, it tests your patience and thinking power. In today’s world, web development plays a significant role for enterprises to build their reputation in the market. With the help of the website these organizations can reach billions of people at the same time. The first time an organization is introduced to someone is on its website.

If a person wants to know something about a company, the first thing he probably does is searching that company on the Internet; a good website leaves a great impression of the organization. Thus, the demand for web developers is increasing day by day.

In fact, there are many inventions that are done just to increase the efficiency of web development. Technology promotes technology and without the help of these technologies, it is near to impossible for developers to prove themselves in their respective fields. Below discussed are some top tech inventions that helped developers in every possible way to explore the best out of them.

Here are 5 gadget inventions that make a web developer life easier

1. USB flash drives and Hard Disc Drives

Data files eat away your storage space, bye bye floppy disc.

We all are aware of USB drives (pen drives) and hard disks, they have now replaced traditional memory devices such as floppies and CD-ROM. There are endless benefits of these drives over traditional memory storing devices. They are widely used to store files and data. These drives are easy to carry and available in a variety of storage sizes. File transfer with the help of USB drives is much easier and faster than CDs and floppy discs. How to Learn of Hone Your Ability to Concentrate?

USB drives and HDD are mainly used to store images, videos, audios, and document files. They generally have higher data storing capacity and therefore offer a variety of operations to the users to transfer files and use them to store data as per requirement.

From the point of web development, it is easy to carry and transfer codes, plug-in and various related files from one computer to another computer with the help of these drives. There are very few chances of damage in pen drives and hard discs as they are designed with full protection. The data stored is also protected and secured.

2. High technology SmartPhone

Connect with friends, family and work colleague from anywhere.

Who in this world is unaware of these magical devices? It is actually funny to state their uses as there are thousands in number. There is nothing you cannot do with them. From connecting people to capturing moments, it is capable of doing almost each and every thing. Besides basic voice calling feature, you get traits like calculator, calendar, camera, video recorder, voice recorder, games and much more. The main thing that makes them smart is features like gps, wi-fi, hotspot, and the internet. Are You Want to be a Caveman?

The internet is the main essence of smart phones, you can connect to somebody miles away from you with the help of internet. Web developers have gained extreme popularity due to this only. These smart phones can be used by web developers in order to communicate with their clients for work. They can mail their work samples as well and expand their working scope. Not only this, there are many other features also that helps them to manage their clients easily and expand their business. With new inventions and increased ram and secondary memory, these smart phones have made the task of web developers much easier and faster by letting them handle multiple tasks at the same time in their mobile.

3. iPods

Thousands of music in the palm of your hand, who doesn’t want one?

Music is the best life partner. There are many peoples who prefer music when they are stressed or sad. Music is person’s true mate, when you are sad, music soothes the pain and sorrow, and when you are happy, it doubles the joy and makes you even happier. iPods are high technology gadgets with large storage space used to store hundreds of songs. For a person, developing something is a work that demands high concentration and is possible only with good mental health.

It is highly important to be relaxed when you code or design something that’s highly complicated. iPods here work like a pro, they relieve your mind from high stress and provides you the environment to work with your full energy, focus and concentration.

4. IPads

It’s like carrying a small desktop in your hand, less hassle!

iPads are high-tech replacements of computers and mobiles. They are also referred as portable computers and have features almost same as that of any computer. In fact, they are more than just a computer, with multiple integrated smart features; they possess the capabilities of solving any complicated problem instantly. With the release of every different version, its features are improved and upgraded. They have rechargeable batteries and an HD touch screen with high resolutions, giving you the best experience of watching videos and playing games you ever had.

They also carry high data storage space to store bundles of movies, audio files, games, documents and many more things. Not only for accessing local data, these iPads are also used for streaming live videos, exploring new technologies, etc. As they support internet connectivity with build-in wireless connection features.

Similar to a computer, Ipad is also integrated with a multiple number of configurations, applications, and specifications. Though they were not originally designed to replace the mobile phone, but are capable of making voice and video calls with the help of special applications.

5. Computer glasses

24/7 in front of your computer could damage your eyes, protect it.

For safe and clear vision: Sitting in front of computers for hours can give you severe eye problems. The rays emitted out from computers directly penetrate through the eyes and causes harm to your vision to a great extent. It slowly develops irritation and weakens your vision. Some problems you may face due to continuously working on computers are double eyes, blurred vision, dryness and redness in eyes etc.

The only way to get out of such problem is to protect your eyes from damage, as for developers it is impossible to keep themselves away from the computer. Computer glasses are something that develops protective shield on the computer screen for your eyes. Computer professionals and developers who are habitual of working on computers should use these glasses in order to protect their eyes from damage.

Computer glasses act as a barrier between the rays emitted from the computer screen and eyes. With the help of this gadget, you can work on computer 24×7 without having any adverse effect on your eyes.

These glasses are anti glare and resist harmful ultraviolet rays from penetrating eyes. Computer glasses are made from a highly durable scratch resistant material that blocks the harmful rays emitted from the screen. These glasses are coated with special anti-reflective material from both the sides so as to ensure overall protection of the eyes.

Final Conclusion

With so much advancement in technologies, we are working in an era where everything is easy to do, even developing technologies from technologies. Humans are now finding gadgets not only to develop new things but also to make the development easier. With the help of above gadgets, it becomes easy for a web developer to develop websites.

On one hand, where smart phones help them in expanding their business, USB drives have made the task of transferring data so easy within seconds only. Other inventions like Computer glasses help them to work 24X7 without worrying much about their eye health, iPods have made their task easier by letting them work in a stress-free, relaxed environment.

IPads being mini portable computers lets you do all your computer stuff anytime anywhere. Not only these inventions, there are many other technical inventions also for making the life of a developer easy as they are the only ones who develop new technologies for you.

All of 5 gadgets are extremely helpful and contribute a big amount of comfort and ease to web developers. The only time to pay attention is while choosing suitable gadgets for yourself. If you are very much into computers, computer glasses can be your best investment. Developers easily getting stressed and worried on even small issue and bugs, need iPods in order to get relief from their tension.

If you are facing problem in handling clients and expanding your business, smart phones can help you to a great extent. Thus, by selecting gadgets in accordance with their needs, professionals can reduce their work stress and lead a happier and easier life.

October 8, 2017
Make Money Online Easy Advantages Disadvantages

#1 Make Money Online easy; The world has Online and everybody wants to make money online, easy way, quick & fast way; its many advantages, and disadvantages to becoming more money earner; just as any other aspect of the world does; but, one particular area where it shows decide advantages is in the area of making money. One particular advantage is that it does not require much effort on the part of the person trying to make money; all they need is a computer and an internet connection. Another advantage is that the online world is open to everyone, regardless of their skill set. Become an Instagram Millionaire but How? Successful Characteristics of Entrepreneur.

Here is the article to explain, the #1 best way to Make Money Online Easy How? with Advantages and Disadvantages.

List of #1 best way Possible Options for making Money online the following advantage and disadvantages below are;

Cryptocurrency Mining:

Cryptocurrency is what knows as an encrypted, decentralized digital currency. It uses in a process known as mining; which is the transferal of currency between two or more people, all of which are notes in a public ledger. A public ledger is something open to public viewing, where everyone can see the transactions that make; the names of the various people involved encrypt; of course, to give some measure of privacy to those people involved. Cryptocurrency is the best way #1 Make Money Online.

Cryptocurrency Advantages:

Possibly the biggest advantage to using cryptocurrency is that it is difficult to perpetrate fraud while using it; at least in the same way as when real money is in the discussion. Another advantage lies in the quickness which is inherent in using cryptocurrency; rather than needing to rely on third parties whenever things need to be done (as happens with so many purchases in the real world); cryptocurrency can use to finish any deals on their own.

Cryptocurrency Disadvantages:

Of course, cryptocurrencies come with many disadvantages, some because they are relatively innovations, and some because they exist generally. The main disadvantage is that cryptocurrencies, as a new technology, are difficult to use; most people do not understand them as yet, and therefore do not skill in proper usage. Because it is a new system, cryptocurrency has caused a lot of disruption both; because few people know how to properly use it and because the system itself is new.

Academic Writing Companies:

Custom essay writing companies are becoming more and more known as the internet grows and makes its way into more and more of everyday life. These sites range from small to absolutely huge, but they all offer the same thing: the chance to have papers written (or edited) for people in academia and business so that the work is done without them needing to do it. Academic writing companies; You also make and create articles for us online.

Academic Writing Companies Advantages:

There are several advantages to being part of and owning a custom essay writing company; the main one is that this area of business is seeing a lot of expansion due to the increased digitalization of society. Another advantage is the ever-growing educational field – with so many people taking courses, and therefore potentially needing help from academic writing services in various ways. Finally, in this day and age, there is an ever-growing pool of potential employees.

Academic Writing Companies Disadvantages:

The major disadvantage to running academic writing services is that their position is somewhat tenuous. Many academic institutions see the services offered by academic writing services as cheating and plagiarism and will take action based on those beliefs. This means that anybody who uses the service runs the risk of losing their educational opportunities, something; which can have a knock-on effect on the clients and the demand for the business as a whole, causing it to decrease dramatically.

Content Production Services:

Content production services are external services that produce content for businesses that specifically focus on marketing and digital content production. These services normally take the form of short items of ‘copy’ that individual writers can take on as and when they see fit. Some services offer to keep specific writers doing work for specific businesses; if they like what was written; while others allow the writers access to the business profiles themselves, allowing them to choose for themselves.

Content Production Services Advantages:

Running a content production service has the advantage of being at the forefront of content production; particularly as more and more businesses are growing wise to the need for Internet and digital marketing in all its forms. The main advantage in this is that for the moment at least, the business can only increase as more people use it; either because the business in question cannot do such work themselves, or because they do not want to retain staff specifically for marketing purposes.

Content Production Services Disadvantages:

However, the disadvantage of owning content production companies is that the very nature of these services; and, how the need for them has grown exponentially over the recent past, is the very thing that may curtail the need for the service. Content production services are only of use so long as people are going to be looking outside their place of business for as long as they don’t have people within it who have the appropriate skills.

Freelance Coding:

Freelance coding is something offered by freelancers to whoever might need any coding work done; particularly, if they do not normally retain a programmer of any kind. Coding can be done in any of the various languages which are available to all programmers. Freelance coding is something that can involve any kind of project, from small to large. Similarly, it can involve the work of a day, or work done over a much longer period.

Freelance Coding Advantages:

Owning a freelance coding business has one major advantage – it means that you can choose to work on a variety of different coding projects according to your interests; as well as what you are essentially good at. Being able to tailor your calendar gives you a lot of control over your schedule and the projects; you take on, is something that would allow you to control your own business to a large extent; and, also help to build your skills in the manner you wanted.

Freelance Coding Disadvantages:

A disadvantage to being a freelance coder or owning that kind of company is that it can be quite difficult to get started in the business in the first place. People who need coding done are more likely to go for the experience, leaving someone who has just started in a bind. Another problem is that as the digital world has grown; so has the number of people who have grown up with the new systems, leaving more people able to handle the coding and formatting that might come up in a business day, leading to less demand for freelance coders. Be The Change You Want to See in The World. How to easy make money online?

#1 Make Money Online How? Advantages and Disadvantages.

October 8, 2017
Become a Facebook Millionaire!
Become a Facebook Millionaire; The online store for someday millionaires, It is possible that you can become a millionaire on Facebook, It happens when you’re using Shopify Store on Facebook. Build Your Store on FB! Sell online, in-store, and on Facebook with Shopify. Build your brand on the biggest …!

How to Become a Facebook Millionaire?

For the sake of argument, let’s say you’re not a millionaire

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It Happens 4 People You Never Knew Made Millions From Facebook’s IPO

Facebook turned a few into billionaires, but many into multi-millionaires from the recent IPO. Although no number has stood confirmed as to how many individuals Facebook turned into millionaires, rumors have spread saying over 1,000. As a result, this has created a lot of buzz in Silicon Valley with other industries such as real estate agents and car salesmen gearing up for the new millionaires to begin spending their fortunes. The majority of the new Facebook millionaires are employees that received stock or stock options as incentives, but some other unusual names have also surfaced. Take a look at four people you may never think would have made millions off Facebook.

David Choe

David Choe, an L.A. graffiti artist, painted murals on the walls of Facebook headquarters in 2005 and 2007. Hired by Facebook’s president at the time, Sean Parker, Choe stood given the option to either stand paid for the work, approximately $60,000 at the time, or take company stock. Although Choe thought Facebook was “ridiculous and pointless,” he decided to take the stock instead of the cash. It appears Choe’s intuition paid off. According to ABC News, the stock today stands valued at roughly 200 million dollars. This equates to nearly a 3,333% ROI, assuming the stock was originally worth $60,000.

Bono

The famous frontman of the hit band U2 is not only a musician but also a Managing Director and Co-Founder of Elevation Partners, a private equity firm focused on investing in entertainment and technology companies. In 2009 and 2010, Elevations invested roughly $210 million into the social networking site. At the time of the IPO, these shares had skyrocketed to a valuation of around $1.5 billion. Not all of this is Bono’s cash though. The exact amount has not been confirmed but could be in the range of $40 million. Elevation Partners also currently has holdings in Forbes, market share, and Yelp.

Mark Pincus

Founder and CEO of social gaming company Zynga, Mark Pincus was an early angel investor in Facebook. In 2004, according to CNBC, he invested approximately $40,000 in the startup which has now ballooned into about $186,000 million. The two companies (Facebook & Zynga) are closely tied together. The SEC S-1 statement released pre-IPO shows Zynga accounts for roughly 12% of Facebook’s revenue and nearly all of Zynga’s revenue is dependent on the social media giant. Pincus is a veteran in the dot.com space. He has started five companies and has over two decades of experience.

Dr. Edward Zuckerberg

Father to Mark Zuckerberg, Dr. Edward Zuckerberg is a dentist in Dobbs Ferry, N.Y. running his practice. In 2004 and 2005, Dr. Zuckerberg provided working capital for Facebook and was issued an option to purchase 2 million shares with an expiration of one year. The option was never exercised, but in 2009 the Facebook board issued 2 million Class B common stock to Glate LLC, a company controlled by Dr. Edward Zuckerberg. At the IPO price of US$38, Dr. Zuckerberg’s shares were worth an estimated $76 million.

Conclusion

The IPO turned out to be a huge disappointment for the investing community and many retail investors lost money as a result. This didn’t stop early investors from striking it rich. How to become a Facebook millionaire? Mark Zuckerberg alone has sold around 30 million shares for about $1.13 billion. Early angel investor Peter Thiel has also sold nearly 17 million shares worth $633 million. Unfortunately, this is common with many IPOs. Early investors and company insiders sell large portions of their shares and cash out big, leaving the retail investors to buy the very shares insiders are selling. Facebook still has a strong business model and revenue of around $1 billion. If you believe that Facebook is a company here to stay for the long term, the shares may currently be at an attractive price.

Become an Instagram Millionaire.
October 7, 2017
How to Identify a Good Website Designer?

The Ultimate Guide on How to Identify a Good Website Designer

Their are six tips or guide need to knowing, Why? Because Your business is important and unique. You understand what it needs. Sometimes it may not be possible to handle every task. Good Website Designer, Some tasks need a specialist who has knowledge in that field. Your website is your virtual office. Become an Instagram Millionaire.

It needs to be appealing so that clients can have trust in your services. Therefore you need to design it to suit your business needs. Hiring a website designer can be daunting if you don’t know how to identify the right person. The following tips will help you identify the right website design expert.

1. The Website designer must have experience in your field

What is your business about? Even though you might not get a web designer, who has done a project exactly like the one you need, experience in a related field could be good enough for a start. If you got a web designer with no experience in your field, the whole process could take longer and cost more.

2. Should have knowledge on modern strategies of designing

Before hiring web designers, ask them about what they know about modern techniques. You need a glossy looking website with CSS and HTML that can be attuned with different browsers. If the web designer has a hard time to explain modern strategies, then you might as well have a hard time working with him.

Some web designers can quickly answer your questions; tell you their goals and how they do different tasks. Working with such artists could be easy and also they will quickly understand what your business needs.

3. An appealing portfolio

You need to check the record of the experience of your web designers. What do their previous clients say about their experiences with them? How are the samples of the work they did? Hiring a new web designer with no portfolio can be a bit challenging. From their portfolios, you could ask them why they think that design suited that website among other questions.

4. Pricing

Pricing is an important element when hiring a web designer. Sometimes you might get an experienced web designer, but your budget won’t allow you to hire that person. Advantage and Disadvantages of Make Money Online!

The budget of hiring a web designer depends on factors such as location, number of tasks you would like to be done on your site, tools that will be used, software to be installed and much more. Ask the web designer his/her pricing and reflect whether it fits your budget.

5. Creativity

Do you see any form of creativity in the past work done by that particular web designer? Even though web designers are educated, they need to go beyond their education and come up with an attractive website. Creativity might involve coming up with new ideas in your site outlook that suits your business. Web Developer’s Workflow Become Much Easier with this Innovative Gadgets.

6. Knowledge of SEO

SEO is an essential element of your business. Apart from making your website presentable, it should also rank highly on Google. A good website designer should have knowledge of keyword research and create great content.

Website design should be the first thing to think about when setting up your online business. Your website should be easily updated and have clean designs that look professional. Do you need website design services? Get in touch with us and have a professional outlook for your business.

October 7, 2017
Become an Instagram Millionaire but How?

How to Become an Instagram Millionaire? Young people are spending less time watching television and browsing websites and more time on social media. This trend is on the rise, and companies are being forced to divert more attention to advertising on social media. Become a Facebook Millionaire! As an entrepreneur, being able to build an audience on any social media platform comes with the opportunity to monetize it.

Get Become an Instagram Millionaire!

Instagram is one of the best opportunities to build a business in this fashion; since it is highly visual and allows companies to present their most compelling content. So, How do get become an Instagram millionaire?

Structuring your Instagram profile and business requires a strategic balance of unique growth hacking and innovative monetization solutions. If your ambition is to launch a career on social media and become an Instagram millionaire; you need to keep the following steps in mind.

1. Focus on content creation

Just as movie stars need to star in the best movies possible, being an Instagram personality requires you to consistently create high-quality content. Also, Your first step should be figuring out what kind of content you want to produce and how to make the highest quality form of that content.

Whether you want to post beauty, fashion, food, or exercise pictures; this first step in developing your aesthetic will let you establish and follow through with a clear content schedule. Creating at least one post per day and scheduling enough photo shoots per week to build up a content folder will make routine posting easy.

2. Develop a storyline

As well as creating consistent, high-quality content, you should endeavor to tell a story through your content. Think of your account as a television show that offers followers a glimpse of you and your life.

Publish pictures of interesting adventures and convey a story that people will want to follow. This might be your background, a unique skill you possess, or a desirable lifestyle. Overall, think about what people want and what they are getting when they come to your channel.

3. Open up to your audience

Social media can be filled with flawed and fake realities, so it’s refreshing whenever an influencer makes an effort to open up to their audience. On social media, you can be yourself. Let down your guard and allow people into your life to see the good and the bad. This raw content will build trust and help refine your content storyline.

4. Always be respectful

A lot of influencers try to put the cart before the horse and allow their egos to get inflated. While it might seem like you need to act like a star to get the big deals, companies will pass on even the largest influencers if they are a pain to work with.

Remember where your audience started and never talk down to them since this is the quickest way to lose the deal flow and gain a bad reputation. This is a business dependent on how much people like you, so be yourself and respect your audience.

5. Leverage every opportunity

While you are growing your following and developing your online persona, you will begin to get a wide variety of opportunities, which might include influencer marketing, photo shoots, and modeling. Take these opportunities seriously, since they will be chances for you to begin building a portfolio of work, content, and exposure. Do you want to be a BOSS?

You might imagine a modeling shoot wouldn’t provide many benefits to your channel, but you never know when a photographer will blow up. Furthermore, adding a wide variety of images to your profile can offer depth to your appearance.

6. Collaborate with other influencers

Not only will collaborations get you in front of larger and more diverse audiences; but they also involve other “characters” in your channel’s storyline. There is only so much organic growth that can come from content posting and engaging with users. Beyond this, posting your name and brand on other accounts works as advertising for yourself.

As you choose who to work with, think about what other influencer’s your ideal follower follows. They may have a variety of interests that involve food, beauty, and clothes, so collaborating with other verticals can be advantageous. Successful Characteristics of Entrepreneur.

7. Be active outside of Instagram

There is a large world of other social media and content platforms outside of Instagram. For your direct personal brand, launch and maintain accounts on all of the major social media networks and use the varied demographics to help build a larger reach. It is crucial to recognize that some of the best viral growth comes from external content platforms. Coverage on press outlets allows you to reach millions of potential followers.

8. Be careful who you work with

If you execute these first steps correctly, you should begin to develop a heavily followed presence on Instagram and will likely begin receiving offers to do product endorsements and paid posts. While your followers love you, they hate being sold to and are only following you to consume your interesting content. This means you need to avoid paid deals that are overtly promotional and do not fit into your content storyline. Failure to filter deals could result in stagnating growth and potentially losing followers.

9. Successfully execute deals

When you get offers for deals, make sure the terms of the deal are clear and that you follow through on the deal promptly and according to the terms. Marketing managers talk to each other. If you are unprofessional, fail to deliver, or leave them with a bad feeling, you will quickly get a bad reputation. However, if you go above and beyond to make sure your clients are happy with the partnerships, you will find yourself getting repeat business and referrals.

10. Find the right partners

As your business grows, you will likely find it hard to balance managing paid posts, content creation, product partnerships, and maintaining a personal life. At this point, you need to find the right partners to help manage business operations. Going from thousands of dollars in revenue to millions requires a dedicated focus on business operations.

Become an Instagram Millionaire but How?

October 6, 2017
Case Study of the MasterCard Credit Cards Business

MasterCard Credit Cards Business Case Study; Credit (change) cards have been very big business for several decades. In 2001, over $30 trillion in payments for goods and services were charging using credit cards. The cards have made life easier for many people; because, they do not need to carry large amounts of cash for most purchases. Many people also use the cards as a way to borrow money; because, they need only pay a small percentage of the amount they owe each month, although they usually charge very high-interest rates for the unpaid balance.

Case Study of the MasterCard Credit Cards Business!

MasterCard More info: “Mastercard Incorporated (stylized as MasterCard) is an American multinational financial services corporation headquartered in the MasterCard International Global Headquarters, Purchase, New York, United States, in Westchester County. The Global Operations Headquarters is located in O’Fallon, Missouri, United States, a suburb of St. Louis, Missouri.

Throughout the world, its principal business is to process payments between the banks of merchants; and, the card-issuing banks or credit unions of the purchasers who use the “Mastercard” brand debit and credit cards to make purchases, their Case Study. Mastercard Worldwide has been a public trade company since 2006. Before its initial public offering, MasterCard Worldwide was a cooperative own by the more than 25,000 financial institutions that issue its branded cards.”

The interest goes to the issuing bank, making credit cards a very profitable service for them. However, the credit card industry is intensely competitive, highly fragmented, and growing at a rate of 3 to 4 per year, making those profits difficult to achieve.

Visa and MasterCard:

Visa and MasterCard are associations of banks that issue credit cards, you understand their Case Study. They market their cards, often several different cards, and provide support for the transactions; making networks available to collect and use the data. The most popular credit card has been Visa, with 44.5 percent of the business in 2001; while MasterCard is number two with 31.6 percent. Being very much second to Visa, MasterCard is trying to overtake it.

While it had been number two since the beginning, MasterCard began to emerge from “its doldrums” in 1997, according to Robert Selander, MasterCard’s CEO. It began to realize it might really be able to overtake Visa and become number one. To reach that goal, MasterCard needed to present itself so that the potential user will choose a MasterCard rather than a Visa. It also had to spur the bank issuers to promote MasterCard cards rather than those of their competition.

In 1998, when MasterCard had only 28.8 percent of the credit card charge volume; while Visa’s was over 50 percent, MasterCard decided it needs a new computer center; partially to handle all the data as the company’s business expanded as a result of its drive to overtake Visa. It also foresaw growth as a result of its change in strategy. The company’s new strategy required a system that would be able to keep a record of every transaction of every customer for three years.

Strategy:

The strategy included ways MasterCard and its member banks could use that data to increase their credit card business. MasterCard wanted to increase its daily volume of 30 million transactions in 1977. At the time it had three separate computer centers on four floors in the suburbs of St. Louis, Missouri, and it wants to consolidate the computer centers while enlarging the new center; so, that it would be able to handle both the current volume and the planned volume as it expands.

At that time it was storing nearly 50 terabytes (50 trillion numbers and letters) of data, including the dollar amount, merchant, location, and card number. MasterCard also planned to add other data fields, such as ZIP codes, to make the data more useful. However, to protect MasterCard users, it did decide not to include demographic data such as incomes and ages.

Nonetheless, “The credit card business lives and dies by data”, said Ted Iacobuzio, director of consumer credit research for the consulting and research firm, TowerGroup. Top searched case study [Market Research Coffee of “Starbucks” Entry into China].

Warehousing:

While both Visa and MasterCard had already been warehousing so much data; they were both moving toward providing reports to their member banks. MasterCard’s goal was to give its members (the banks) direct access to their customers’ data as well as tools to analyze all of this data; all to persuade the banks to choose MasterCard over Visa.

For example, if banks could use MasterCard tools to improve their analysis of the profitability of the cards in their portfolios or gain more customers and transactions to process; they would be inclined to push MasterCard more often. Such an analysis could help banks determine the types of customers that were most profitable or find ways to appeal to more potential MasterCard customers.

Many banks issue both Visa Cards and MasterCard cards (sometimes several of each); and, if the banks can use this information from MasterCard while Visa does not have or make available such information; the MasterCard company can gain a strategic advantage.

For example, in 2001, MasterCard persuaded Citigroup, the largest issuer of credit cards, to push MasterCard over Visa so that 85 percent of its credit cards came from MasterCard versus only 15 percent from Visa. J. P. Morgan Chase likewise was convinced to use MasterCard for 80 percent of the cards it issued.

What is the Hope?

MasterCard hoped it could persuade banks to use these data; if they could see the value (increased profit) in the process. Joseph Caro, MasterCard’s vice president of Internet technology services, says that “little percentages” can be very profitable to banks. In one case, a bank was requiring its merchants to verify the whole process by using the telephone to call in one transaction out of 50 for approval (rather than using a telecommunications method); while most banks were requiring only one transaction in 500.

Because call-ins cost about $3 each, that bank could save $300,000 a year by switching over to the one in 500 methods. Another bank was turning down one transaction out of five because so many call-ins were timing out. The bank was able to discover that most of the customers turn down were actually creditworthy. By changing its set up, the bank would be able to eliminate thousands of unnecessarily lost transactions.

About 28,000 banks and financial service companies issue MasterCard credit cards. To draw these customers into using its credit card transaction data; MasterCard needed not only to make each bank’s data available to them but also needed to make available appropriate analytic software. MasterCard assigned 35 full-time developers to the task of identifying and creating software tools to accomplish this task.

Objects:

Drawing on Business Objects Web Intelligence software in 2001; these developers created and programmed 27 tools for the banks to use. (These tools are not free and they are not available to merchants.) One of MasterCard’s new tools, called the Business Performance Intelligence, is for operational reporting and includes a suite of 70 standard reports that banks can use to analyze their daily, weekly, or monthly transaction.

The banks can then compare the results from one market (such as a United States state or region, or a single country) with that of another market. MasterCard also works with individual banks to create their own custom reports, enabling them to concentrate on their own issues and concern. Subscribing banks access the MasterCard business intelligence system via a secure extranet.

The developers also created MarketScope; which are applications that have the goal of helping banks and merchants work together to generate more purchases from the merchants if they pay for by MasterCard. One example they give is to enable Wal-Mart stores to determine how many MasterCard holders spend $25 or more on sporting goods in January and February.

Systems development:

Then, MasterCard’s vice president of systems development, Andrew Clyne, suggested that Wal-Mart could send these card-holders the right to obtain tickets to their closest major league baseball team based upon future sporting goods purchase above a certain dollar minimum. Lacobuzio said that such a strategy should appeal to state and regional banks. However, he believes it is likely that national and international banks would have already developed and are using their own analytical software.

But even they would have a use for MasterCard’s software as a kind of benchmark against; which to measure the effectiveness of their own systems. Moreover, despite the increasing volume, the processing was much faster. As Caro said, “If we can do things faster, little percentages start moving in our direction.”

Visa, however, is not sitting still and is managing about 100 trillion terabytes of data for its clients. Until recently, it mainly supplied the data online or on disks to its bank customers; who used their own software and computers to analyze the data. Recently, Visa started to run analyses for the banks on its own computers.

Web service:

In May 2002, Visa also introduced a Web service called Resolve Online to help banks deal with disputed payments and is working on providing banks with online analytic tools. “If MasterCard is ahead of the game in any of this”, says Iacobuzio, Visa “will have it in six months”.

MasterCard’s new data storage site, which was opening in May 2002, is also in St. Louis, in a single 525,000-square – foot building. The complex, which was built on open land, cost MasterCard $135 million. The changeover to the new site happened over a weekend with almost no problem; despite the purchases of about $4 billion each day.

Case Study of the MasterCard Credit Cards Business, MasterCard Logo since July 14, 2016.

September 7, 2017
How to Explain the concept of International Advertising?
International Advertising, generally speaking, is the promotion of goods, services, companies, and ideas, usually in more than one country performed by an identified sponsor. This article explains about Concept of International Advertising deeply discussion. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion.

Study and Learn, the Concept of International Advertising.

Advertising is a cogent communication attempt to change or reinforce ones’ prior attitude that is predictive of future behavior. Also Learn, What is International Advertising? Meaning and Definition, the Concept of International Advertising!

It can view as a communication process that takes place in multiple cultures that differ in terms of values, communication styles, and consumption patterns. It is also a business activity involving advertisers and advertising agencies that create ads and buy media in different countries. The total of these activities constitutes a worldwide industry that is growing in importance. International advertising is also a major force that both reflects social values and propagates certain values worldwide.

Deeply Explain:

International advertising is becoming increasingly complex; more and more local and international companies are competing for consumers who are increasingly sophisticated and demanding. International advertising defines as the non-personal communication by an identified sponsor across international borders, using broadcast, print, and or interactive media.

It requires dissemination of a commercial message to target audiences in more than one country. Target audiences vary from country to country in terms of how they perceive or interpret symbols or stimuli; respond to humor or emotional appeals, as well as in levels of literacy and languages are spoken. How the advertising function is organized also varies.

International advertising can explain as the communication process that takes place in different cultures that varies in terms of values, communication styles, and consumption patterns. International advertising is also a business activity involving advertisers and advertising agencies that create ads and buy media in different countries. It is also a major force that both reflects social values and propagates certain values all over the world.

The International Communication Process:

The international communication process involves using the entire promotional mix to communicate with the final consumer. First, the appropriate message is determining the target audience by the advertiser. Next, the international sponsor (sender), usually representing by an advertising agency, encodes a message into words and images.

The message is then translating into the language of the target market and transmitting through a channel of media channels to the audience who then decodes and reacts to the message. Cultural barriers may hamper the effective transmission of the message at each stage in the process and result in miscommunication.

Art Direction:

Art direction is involving with the visual presentation- the body language of print and broadcast advertising. Some types of visual presentation are universally understood. Revlon, for example, has used a French producer to develop television commercials, English and Spanish for use in the international markets. These commercials, which are the film in Parisian settings, communicate the universal appeals and specific advantages of Revlon products.

By producing its ads In France, Revlon obtains effective television commercials at a much lower price than it would have to pay for similar –length commercials produce in the US. Pepsi Co has use four basic commercials to communicate its advertising themes. The basic setting of young people having fun at a party or on a beach has adapted to reflect the general physical environment and racial characteristics of North America, South America, Europe, Africa, and Asia. The music in these commercials has also adapted to suit regional tastes.

The international advertiser must make sure that visual executions are not inappropriately extending into markets. Benetton recently encounters a problem with its “United Colors of Benetton” campaign. The campaign appeared in 77 countries, primarily in print and on billboards. The art direction focused on striking, provocative interracial juxtapositions- a white hand a black hand handcuffed together, for example, another version of the campaign, depicting a black woman nursing a white baby, won adverting awards in France and Italy. However, because the image evoked the history of slavery in America, that particular creative execution was not in the U.S market.

Cultural Considerations:

Knowledge of cultural diversity, especially the symbolism associated with cultural traits, is essential when creating advertising. Local country managers will be able to share important information, such as when to use cautions in advertising creativity. Use of colors and man-women relationships can often be stumbling blocks. For example, white in Asia is associated with death. In Japan, intimate scenes between men and women are considered to be in bad taste; they are an outlaw in Saudi Arabia.

Advertising Communication System:

Advertising communication always involves a perception process and four of the elements shown in the model: the source, a message, a communication channel, and a receiver. Also, the receiver will sometimes become a source of information by talking to friends or associates. This type of communication is termed word-of-mouth communication, and it involves social interactions between two or more people and the important ideas of group influence and the diffusion of information.

An advertising message can have a variety of effects upon the receiver. It can
- Create awareness,
- Communicate information about attributes and benefits,
- Develop or change an image or personality,
- Associate a brand with feelings and emotions,
- Forms group norms, and
- Precipitate behavior.
Thus we see advertising has multiple layers to it. A lot more than what meets the consumer’s eye goes into creating a successful advertisement or an advertisement campaign. In today’s era of consumerism, the need for advertisements to break the clutter and stand out becomes imperative. Advertising has multiple media at its disposal with each having its respective strengths and limitations.

For instance, the radio still, has a reach to rural India like no other medium can. Also, it overcomes the barrier of illiteracy in a developing country like India. On the other hand mailers, pop-ups are an excellent way to remain visible to the urban techno-savvy Internet using consumers. Depending on the target audience the medium best suited should exploit to the hilt.

How to Explain the concept of International Advertising? #Pixabay
July 31, 2017