Tag: Cosmetics

  • Pros and Cons of Botox: How to Understand

    Pros and Cons of Botox: How to Understand

    Explore the pros and cons of Botox, the neurotoxin produced by Clostridium botulinum, in this comprehensive guide. Learn more about Botox and its effects on wrinkles and fine lines.

    Pros and Cons of Botox: A Comprehensive Guide

    Botox, short for botulinum toxin, has gained significant popularity in recent years as a cosmetic treatment to reduce the appearance of wrinkles and fine lines. The Pros and Cons of Botox: What You Should Know. In this comprehensive guide, we will explore various aspects of Botox, including how it works, the benefits and potential risks, the treatment process, and frequently asked questions.

    How to Understand the Pros and Cons of Botox Image
    Photo from ilearnlot.com

    1. Introduction to Botox

    Botox is a neurotoxin produced by the bacterium Clostridium botulinum. It has been widely used in the medical field for treating various conditions, including muscle spasms and certain neurological disorders. In cosmetic applications, it is injected into specific muscles to temporarily paralyze them and smooth out wrinkles and lines on the face.

    2. How Does Botox Work?

    Botox works by blocking the signals between nerve cells and muscles, preventing the muscles from contracting. By reducing muscle activity, it helps to relax the facial muscles and minimize the appearance of wrinkles. The effects of Botox are temporary and typically last for a few months.

    3. Common Uses of Botox

    – Wrinkle Reduction

    Botox is most commonly used for reducing the appearance of facial wrinkles, such as frown lines between the eyebrows, forehead lines, and crow’s feet around the eyes.

    – Migraine Treatment

    Botox injections have also been approved by the FDA as a preventive treatment for chronic migraines in adults. It is believed that Botox helps to block pain signals and relax muscle tension associated with migraines.

    – Excessive Sweating (Hyperhidrosis)

    Botox can used to treat excessive sweating (hyperhidrosis) in areas such as the underarms, palms, and feet. It works by blocking the nerve signals that stimulate sweat glands, reducing excessive perspiration.

    – Eye Muscle Disorders

    Certain eye muscle disorders, such as strabismus (crossed eyes) or blepharospasm (involuntary eyelid twitching), can treated with Botox injections. By weakening or temporarily paralyzing specific muscles, Botox helps to improve alignment or reduce spasms.

    4. The Treatment Process

    – Consultation with a Healthcare Professional

    Before undergoing Botox treatment, it is essential to have a consultation with a qualified healthcare professional. They will assess your medical history, discuss your goals, and determine if you are a suitable candidate for the procedure.

    – Botox Injection Procedure

    During the treatment, a small amount of Botox was injected into the targeted muscles using a fine needle. The injections are relatively quick and involve minimal discomfort. The number of injections required may vary depending on the area being treated.

    – Recovery and Results

    After the procedure, there is usually no downtime, and you can resume your normal activities. It may take a few days to see the full effects of Botox, and results typically last for three to six months. Regular maintenance treatments are necessary to maintain the desired results.

    5. Potential Risks and Side Effects

    While Botox is generally considered safe, there are potential risks and side effects to be aware of. These can include:

    – Temporary Bruising or Pain

    Minor bruising or pain at the injection site is possible but typically resolves quickly.

    – Headache or Flu-like Symptoms

    Some individuals may experience a headache or flu-like symptoms after the treatment, but these are usually temporary.

    – Drooping Eyelids or Unwanted Facial Expression

    In rare cases, Botox can cause temporary drooping eyelids or unintended facial expressions. These effects are usually temporary and resolve on their own.

    – Allergic Reactions

    Though uncommon, some individuals may be allergic to Botox or its components. If you have a history of allergies, it is important to discuss this with your healthcare professional before treatment.

    6. Frequently Asked Questions

    – How Long Does Botox Last?

    The effects of Botox typically last for three to six months. After this time, the muscles gradually regain their normal activity, and wrinkles may reappear. Regular maintenance treatments are necessary to sustain the results.

    – Does Botox Hurt?

    Most people experience minimal discomfort during the Botox injection, often described as a slight pinching sensation. The procedure is generally well-tolerated and does not require anesthesia.

    – Are there any Botox Alternatives?

    There are other treatments available for reducing wrinkles and fine lines, such as dermal fillers or laser therapies. These alternatives may be more suitable for certain individuals or specific concerns. Consult with your healthcare professional to determine the best option for you.

    – Can Botox Be Used Preventively?

    In some cases, Botox can used preventively to minimize the formation of wrinkles. By starting treatment at an earlier age, it is possible to delay the appearance of lines and prolong a youthful appearance. Consult with your healthcare professional to discuss if preventive Botox is appropriate for you. How to Understand the Pros and Cons of Botox?

    Pros of Botox

    Botox has several pros that make it a popular choice for cosmetic and medical treatments:

    1. Wrinkle Reduction: One of the primary benefits of Botox is its ability to reduce the appearance of wrinkles and fine lines. By temporarily paralyzing the muscles responsible for causing wrinkles, Botox can smooth out the skin and create a more youthful appearance.
    2. Non-Surgical: Botox injections are minimally invasive and do not require any surgical procedures. It is a quick and relatively painless treatment that can performed in a healthcare professional’s office, without the need for general anesthesia or a prolonged recovery period.
    3. Quick Results: The effects of Botox can seen within a few days to a week after the treatment. The smoothing of wrinkles and lines becomes gradually noticeable, providing relatively fast results compared to other cosmetic procedures.
    4. Versatility: Botox can used for various purposes, including cosmetic enhancements and medical treatments. It is commonly used for wrinkle reduction, migraine prevention, excessive sweating treatment, and the management of certain eye muscle disorders. This versatility makes it a versatile treatment option for a range of concerns.
    5. Minimal Downtime: Botox injections typically require little to no downtime. Most individuals can resume their daily activities immediately following the treatment. Also, This makes Botox a convenient choice for those with busy schedules or limited time for recovery.
    6. Temporary Effects: Botox is not a permanent treatment, which can be advantageous for individuals who want flexibility and control over their appearance. The effects of Botox last for a few months, allowing individuals to reassess their needs and adjust their treatment accordingly.

    Cons of Botox

    While Botox can offer various benefits, it is essential to consider some potential cons and limitations of the treatment:

    1. Temporary Results: The effects of Botox are temporary and typically last for three to six months. After this period, the muscles gradually regain their normal activity, and wrinkles may reappear. Regular maintenance treatments are necessary to sustain the desired results.
    2. Possible Side Effects: Although rare, there are some potential side effects associated with Botox. These can include temporary bruising, pain or discomfort at the injection site, headache, flu-like symptoms, or drooping eyelids. Most of these effects are mild, temporary, and resolved on their own.
    3. Limited Treatment Areas: Botox is primarily used for treating wrinkles and lines in specific areas of the face, such as the forehead, between the eyebrows, and around the eyes. It may not be effective for deeper lines or wrinkles caused by excessive sun damage or loss of skin elasticity. Other treatment options like dermal fillers or laser therapies may be more suitable for these concerns.
    4. Individual Variations: The effectiveness of Botox can vary depending on factors such as an individual’s age, skin type, and the severity of wrinkles. While many people see noticeable improvements, results may vary from person to person. Also, It is crucial to have realistic expectations and discuss them with a healthcare professional.
    5. Not Suitable for Everyone: Botox may not be appropriate for everyone. Pregnant or breastfeeding women, individuals with certain neurological disorders, or those with allergies to Botox or its components should avoid treatment. It is vital to disclose any existing medical conditions or concerns during the consultation to ensure the safe and appropriate use of Botox.

    Conclusion

    Boto short for botulinum toxin, is a neurotoxin that is used in cosmetic treatments to reduce wrinkles and fine lines. It works by blocking the signals between nerve cells and muscles, temporarily paralyzing the muscles and smoothing out the skin. What Are the Pros and Cons of Botox? Botox is commonly used for wrinkle reduction, treating migraines, reducing excessive sweating, and managing certain eye muscle disorders. The treatment involves injecting Botox into specific muscles, and the effects last for three to six months.

    While Botox is generally safe, there are potential risks and side effects to consider, such as temporary bruising, headache, or drooping eyelids. Botox has pros including wrinkle reduction, non-surgical procedures, quick results, versatility, minimal downtime, temporary effects, and safety. However, it also has cons such as temporary results, possible side effects, limited treatment areas, individual variations, suitability concerns, and cost considerations. It is important to consult with a healthcare professional to determine if Botox is right for you.

  • The best focus of the Case study for L’Oréal Biotherm

    The best focus of the Case study for L’Oréal Biotherm

    Vision and Branding Strategy: The basic enterprise approach of L’Oréal (loreal) Biotherm stands for G-nearby. On its side, it has acted in a customized manner across exclusive nations of the globe, thinking about the needs of each while assessing the cultural perceptions and values. But with regards to Biotherm, which is a top-class section supplying, the imaginative and prescient strategy is worldwide, with L’Oréal (loreal) SWOT analysis.

    Here are the articles to explain, the Case study for L’Oréal (loreal) Biotherm

    Biotherm strikes the identical simple chords global – of hydration benefit, freshness, naturalism, purity, and softness. Though if we study the generalized concept of beauty, what Biotherm gives is in congruence with these primary chords. It displays Biotherm’s choice to create a general picture of splendor, fitness, and herbal radiance throughout the L’Oréal globe brand. The studies in three nations confirmed that the advertisements of Biotherm lack lifestyles, dynamism, dreams, and sensuality. This is some other proof of the reality that L’Oréal had trendy international advertisement concepts for L’Oréal (loreal) Biotherm.

    If we study the naming strategy of some merchandise, Biotherm Homme’s “Coach” is a perfect example of its trying to be a preferred global product. The ideas of the product, its extent of personalization, and outline tries have been usual and preferred throughout the globe, and at the equal time, the idea of “Coach” seemingly failed to merge into pleasing the want for autonomy for guys. Even whilst Germany confirmed troubles with Biotherm’s attempt to input its markets with a non-German name, Biotherm did not alter and stored actual to its primary project of making a widespread globalized product method.

    L’Oréal also designed global commercials for Biotherm, with equal prototype patterns, with the handiest distinction in language; as part of keeping its global attraction. Moreover, Biotherm’s prime lively component, “Thermal Plankton Extract” used for Biotherm manufacturing all around the globe, comes from thermal springs in the French mountains, which, for Biotherm, indicated preferred procurement as nicely. (L’Oreal)

    Needs addressed using L’Oréal, Biotherm, and Biotherm Homme

    Every person has a selected set of wishes, which at a few levels, show similar characteristics. A unique degree needed for one person can be a one-of-a-kind level want for any other. Further, the want of 1 man or woman may be the mere need of any other. Moreover, although the idea of beauty is Universal, it satisfies individuals at one-of-a-kind tiers. Some human beings want to be beautiful, just because they want to, others need splendor so that they healthy their social status, and as cautioned using Maslow thru his Hierarchy of Needs, each action satisfies a better degree of need as soon as he’s glad at a modern-day degree.

    Cosmetic merchandise address self-esteem. It fulfills the psychological want of individuals to look lovely, confident, and glad to a social degree. The driving values of L’Oreal suggest the success of the shallow wishes of both, ladies and men. Being stunning promotes a sense of self-satisfaction, and the usage of cosmetics is a tool to promote such self-reviews.

    Coming to Biotherm and Biotherm Homme, which cater to the posh segments. It’s miles apparent that they satisfy a level this is higher than that of shallowness. The satisfaction derived from luxury merchandise is associated with the social desires of human beings. On the opposite hand, for a few people, it’s far a safety want – A want to be safe from dangerous results of reasonably-priced or mass products. Which include chemical compounds which can degenerate pores and skin, thereby, hampering their exquisiteness.

    Lifestyle

    Biotherm has an extensive variety of products, in addition, all of which cope with one-of-a-kind sides and fulfill exclusive degrees. For instance, Age Fitness, Densit Lift, and Acnopur and merchandise address the classy attraction of the clients. Which refers to the motivation to realize one’s personal capability and possibilities. Further, products like Hydra-Detox, D-Stress, and Aqua Sports blanket within the “Lifestyle” class and deal with the 4th degree of Maslow’s hierarchy of needs.

    Biotherm Homme is some other product that tried to meet the cultured desires of people, by differentiating it from its other offerings and personalizing it, with the aid of adding an emotional part to develop a sense of self-pleasure.

    I agree that L’Oreal has completed wonders at taking pictures of one-of-a-kind spaces of thoughts for each set of its market, positioning itself in a way that tends to satisfy a want in each of these markets – desires which are wonderful to each man or woman and yet time-honored.

    Clinique – The closest competitor to Biotherm

    Clinique is one of the most important suppliers of prestige makeup. Which says to hypersensitive reaction-tested, perfume-loose, and confers to originality. L’Oréal (loreal) Biotherm is much like it the character of the target market it caters to. Both manufacturers declare to perceive and deal with character wishes and put them on the market, therefore. Clinique and Biotherm, both goal the upper segment of clients, making their services prestigious, and have something for metro-sexual guys too.

    Difference

    Though the orientation of Clinique appears pharmaceutical, Biotherm positions itself as extra of a natural beauty imparting. This difference likewise sees on the websites of every one of those brands. The internet site of Clinique showcases an excellent range of products, highlighting. Their perfume-unfastened and allergy-tested capabilities make use of subtle hues on the website online. But no longer exhibit beauty models or any such photos that are time-honor to show beauty or nature. On the alternative hand, Biotherm makes use of similar shade schemes and showcases a similar spectrum of extremely good merchandise. But focuses also on how it’d make customers feel, using pictures of fashions, and taking note of naturalistic splendor.

    Going by using purchaser perceptions, Clinique considers extra as a product having a pharma appeal. This may arrive at from the customer remarks:

    • “I have been utilizing Clinique’s Moisturizer Surge Extra Thirsty Skin Relief” per week. It does have a comparable impact as Biotherm’s ‘Aqua-source Non-Stop’. However, I still like the Biotherm better because it has a better odor. Although Clinique refers to it as “Allergy Tested, a hundred% Fragrance-Free,” the smell of the moisturizer is bizarre even though now not so stinky. So I like Biotherm higher!”.
    • The pricing plan of Clinique counters that of Biotherm. In India, Clinique products’ price decrease than those of Biotherm. On the other hand, the 2 competitions are comparable once again, on the subject of their packaging and distribution strategies.

    Similarities and Differences in Effects and Focus Group Discussions in 3 Nations

    To check the emblem picture of Biotherm products a study changed into performed on a focus group comprising eighty women. They have a look at discovered some exciting consequences about the notion of the humans in France, Spain, and Germany, regarding the emblem picture of Biotherm. There are deeply ingrained relationships that exist between the focus corporations concerning the characteristics, attitudes, and perceptions.

    Positioned differently in specific nations – Biotherm Homme.

    Even if a logo offers similar merchandise throughout the globe. It has to put itself in a way that appeals to people across the spectrum of cultures that exist. It has to ensure that the product places in a way that satisfies an aspiration at every prevent. Biotherm Homme has ensured this and has positioned itself in another way in every of its target international locations.

    Beginning with Japan, wherein energy and hard work are the key drivers, Biotherm claims to sell wholesome skin and excessive strength, through its tagline “Skin Fitness High Recharge”. Moving to the west, Biotherm offers innovation and ultra improvised comfort degrees in countries that are more open and supportive to alternate in era, originality, and novelty.

    In countries wherein hygiene and purity are a top challenge, it offers to wipe out dullness and promise hydra-detoxing. When there is one standard product on offer. It is hard to electrify an international marketplace having a huge set of perceptions, priorities, values, and ideals. So the maximum viable strategy to adopt is to market an international product with G-neighborhood methods, after assessing the wishes, focus, and discernment of every market individually.

    Conclusions and Communication Importance – German Biotherm Homme Analysis

    In a rustic like Germany, in which people endorse a formal way of life, the conversation method of L’Oréal (loreal) Biotherm Homme promotes in any other case. They have a look at and concluded with the findings that German humans are more relaxed and like. Their very own culture as compared to others, and that initially, Biotherm Homme didn’t recognize the German frame of mind. The use of the phrase “Coach” proved to be unappealing to the Germans. The idea of “Coach” shows authority and dominance, which the Germans no longer admire. So while Biotherm Homme knew as a “Men’s Skincare Coach”, it was regarded by Germans, as trying to invade their privacy.

    Germans preserve a “LOW” on the pass-cultural Hofstede’s Power-Distance parameter. This suggests that they do not accept as true with in excising strength and authority. And are more included in the characteristics of freedom and individuality; which contradicted the aid of the idea of “Coach”. Further, the general public knew most effectively the local German language. And because the commands at the product were now not in German, the product become repelled. Although it becomes positioned as a try to cope with the developing wishes of guys of a beau attraction and self-grooming personality.

    Other things

    I suppose that information on the instincts, perceptions, and cultural aspects of the U.S. Stand to order earlier than any strategy may impose. The first stage after the analysis must be to de-role and then re-position Biotherm, moving from a “Cart” orientation to a “Professional” orientation. Secondly, the packaging ought to re-take into consideration and re-design in German. So that it appeals to all alike, whether or not they acquaint with different languages or now not.

    Also, Germans are extra era-orientated and revolutionary, so, the product provided to them must be clear in the beginning. Their benefits, and implications, and the customers need to realize what the intake of Biotherm products might result in. These steps will assist in revitalizing the Biotherm photograph in Germans and lead to another triumph of the world-done L’Oréal (loreal) brands.

    The best focus of the Case study for L’Oréal Biotherm
    The best focus of the Case study for L’Oréal (loreal) Biotherm; Photo from FashionNetwork.com
  • Best CBD cream UK for Skin in Winter

    Best CBD cream UK for Skin in Winter

    In the UK is CBD Hemp Cream better than Winter cream for Skin? The cozy season of all times is approaching fast. Everyone waits for this time of the year with all their eyes and ears open. The reason is it comes with numerous festive events and makes our life beautiful and happening. But, what is essential during the winter season is our skincare. Due to cold weather, our skin requires care. For this, there are numerous ways out there to provide you with the most reliable products. Some prefer synthetic beauty products. And for some, water and yoga do the needful. But, here we are with the best product to use this season.

    Here is the article to explain, Are looking for the best Best CBD cream UK for skin Hemp Cream better than Winter cream?

    Best CBD cream UK for Skin in Winter - CBDfx CBD Muscle Joint Cream Cooling Formula 1000mg - Image
    Best CBD cream UK for Skin in Winter – CBDfx CBD Muscle Joint Cream Cooling Formula 1000mg!

    Yes, we are talking about CBD hemp cream UK. It is the best magical compound you can ever trust for the perfect skin. But, there are a few riders. Is hemp cream better than your usual winter creams? Why do people still prefer synthetic winter creams full of chemicals? Why should you go ahead with natural products? Numerous such questions come to your mind, and the answers are not available. Thus, it would be best to remove your confusion and get all the answers. For this, we are here for you. Our focus will be to list down the benefits of CBD hemp cream by various vendors and let you know its importance.

    Nature Tree Fog Waters Snow lake
    Nature Tree Fog Waters Snow lake; Image by Jplenio from Pixabay.

    CBD hemp cream- The best!

    CBD is the primary component of cannabinoids. And with this, numerous responsibilities are there on its shoulders. And the crucial one is giving individuals a wide range of benefits. When it comes to CBD hemp cream, it is the most suitable innovation of CBD aiding in improving skincare. When we talk about its origin, manufacturers add CBD to oils and give rise to lotions, creams, roll-ons, etc. Thus, all are the by-products of the combination of CBD and oil.

    Research reveals the crucial role of CBD hemp cream as an anti-inflammatory agent. It helps alleviate various skin diseases symptoms and aids in perfect skincare during winters. It helps in diverse skin problems. And it aids in getting the best skin. And the essential part of this cream is you can use it in numerous ways like lotions, roll-ons, etc. So, it is the perfect skincare routine to follow during winters. Now that everything is clear about this cream. Let us look at the know-hows of ordinary winter creams.

    What are winter creams?

    We must tell you winter creams are the emulsification of water in oil. The reason behind their popularity is their ability to absorb quickly into the skin. And this happens when the combination of water and oil is perfect. It has four primary ingredients, water, oil, emulsifier, and a thickening agent. And the adequate ratio of these ingredients gives rise to an effective agent. It acts as a heavy moisturizer and protects your skin from dryness and itchiness.

    In addition to this, it keeps your skin nourished during winters. But, the drawback of winter creams is they come with a few chemicals. Manufacturers add chemicals and other compounds to increase efficiency. But, the least we know is these will harm our skin and give rise to a few skin problems. For this reason, slowly and gradually, individuals are heading towards natural alternatives like CBD hemp cream. Again, we will know about the benefits of CBD hemp cream over your winter cream in the next section. Let us head towards it!

    Why choose CBD hemp cream over your regular winter creams?

    Now comes the heart of the discussion. Why do people prefer CBD hemp cream? We will uncover the reasons soon. So, to start with, we must tell you the benefits of CBD hemp cream. In addition to helping your skin get all the nutrients in winter, CBD cream acts as a shield for various skin diseases. Be it arthritis, acne, eczema. All your skin problems are claimed to be cured using hemp cream. The anti-inflammatory and analgesic properties of the CBD hemp cream helps you in overcoming all these issues.

    In addition to this, we face pain in our body and skin during winters due to extreme cold. CBD hemp cream helps you overcome that also. It becomes the agent to keep your skin perfect by interacting with the body’s endocannabinoid system. The shield will protect you from all diseases. But, you will not find such properties in winter creams. Their only job is to give your nourishment. And that too, it is full of contaminants in one or the other form.

    Cream Can Cosmetics lid Fragrance
    Cream Can Cosmetics lid Fragrance; Image by andreas160578 from Pixabay.
    CBD hemp cosmetics cream;

    Again, it is straightforward to apply CBD hemp cream. You can use it any time of the day. Be it mornings or your office hours. You only have to take out the cream and apply it to your skin. It will get absorbed in the skin more quickly than your winter creams. You will get a soothing and refreshing effect. And that too within a few minutes of applying it to your skin. But, when you talk about winter creams, they take time to get into your skin. And some come with the disclaimer to be used during nights. Thus, there are numerous such riders. Also, they come with a few side effects. The chemicals and synthetic substances propose a few side effects and hamper your skin. Thus, it would be best to go ahead with the CBD hemp cream and enjoy the winter season to the fullest.

    Conclusion

    You must be happy and excited to read the article. According to various CBD news sources, CBD hemp cream is growing in demand. With all the minerals and nutrients, hemp cream helps you get the perfect skin without any trouble. Be it treating your skin condition or giving you nourishments. And the winter cream cannot perform all these functions. Again, it comes with numerous side effects also. So, do not fall into the trap and only choose the best CBD hemp cream.

  • A Case Study about Entrepreneurship businesswoman Mary Kay Ash

    A Case Study about Entrepreneurship businesswoman Mary Kay Ash

    The founder of Mary Kay Inc, Mary Kay Ash is an outstanding woman in the business in the 20 century. Mary Kay Ash was an American businesswoman and founder of Mary Kay Cosmetics, Inc. There are many successful entrepreneurs over the world but none as unique as Mary Kay Ash. She is an amazing speaker, motivator. Her achievements left a remarkable mark on American business industry and opened the door for women around the world to achieve their potential and successful life.

    A Case Study about Entrepreneurship businesswoman Mary Kay Ash, 1918-2001.

    She is referenced to as one of the 25 Most Influential Business Leaders during the Last 25 Years in 2004. The United States were lowered to half-mast for her when she died in 2001. Mary Kay Ash wined numerous awards and honors during her life. Texas Women’s Chamber of Commerce named her as Texas Woman of the Century in 1999. In 2002 Dallas Business Hall of Fame Laureate in recognition of her lifetime achievements as well as demonstrating inspiring business and community leadership. In 2003 Baylor University named Mary Kay Ash as Greatest Female Entrepreneur in American History.

    According to the American National Business Hall of Fame (ANBHF),

    Mary Kay Ash was working for several direct sales companies for approximately 25 years. At the age of 48, she decided to retire from her work after her underling was promoted above her and that man was paid twice salary than her due to the sexuality issue. She felt her achievement had never been rewarded just because she was a woman. To respond to this situation, Mary Kay Ash launched Beauty by Mary Kay with her 20-year-old son, Richard in 1963.

    It was the first company dedicated to open opportunity to women and give them a more beautiful life. Mary Kay Ash had an amazing ability to forecast market opportunities and to manage the company effectively. She applies herself to open the door for the women and led more and more women to succeed in their own terms. Also, she is a good communicator not only because she recruits plenty of beauty consultants, but also she was able to personally meaningful to employees, teach them the skills of customer service and sell products.

    Also, Mary Kay wrote three books in her spare time. The first was her autobiography, Mary Kay, The second one is Mary Kay on People Management, and it was based on her experiences in business philosophy. Another one You Can Have it All which was the best-selling book after the first day it was introduced. What is worth mention is that Mary Kay on People Management has been included in business courses at Harvard University.

    A Case Study about Entrepreneurship businesswoman Mary Kay Ash
    A Case Study about Entrepreneurship businesswoman Mary Kay Ash.

    History; Company Information Mary Kay Cosmetics, Inc.

    Mary Kay Inc is one of the largest cosmetics companies in the United States. The world headquarters is located in Dallas, Texas, U.S.A. It specializes in the production of skincare and related products which including skin creams, cosmetics, dietary supplements, and other personal care items. The majority of their products are developed, tested, produced and packaged by their manufacturing team in Dallas and China.

    All of the products are sold by the professional women direct sale force. As of 2009, the company sold its products in 35 countries around the world. Mary Kay Inc began with the big dream of Mary Kay, opening doors for women, in 1963. At that time, Mary Kay Inc. was in a small office with nine beauty consultants.

    The Startup Success;

    After 47 years, Mary Kay has its own professional product development department, product test department, and a huge number of beauty consultants across the world. Beauty by Mary Kay is a direct selling company and it follows the basic direct selling model-party plan model. The company produces related products and sells them to their salespeople who are called ‘beauty consultants’ in Mary Kay, Inc. To be an independent contractor-beauty consultant in Mary Kay Inc, women should have an agreement with the company and pay for the product inventory with cash.

    Mary Kay does not allow their beauty consultants to purchase products by credit since sometimes credit might bring finance pressure to beauty consultants themselves. All of the beauty consultants can get products for half the price. The new beauty consultants should be familiar with the products and be able to process it to customers. Every year the company rewards its top performance beauty consultant. Mary Kay Ash built the company culture based on her 25 years of work experience.

    People who work in Mary Kay Inc should take pride in the company, be willing to take risks, seek improvement continuously, follow the Golden Rule – faith first, family second and career third. Also, Mary Kay rewards them regularly and even in public. In her culture, listening to individuals is very important. Hearing what the employees trying to say, constructively criticizing employees and encouraging them at the same time helps make them feel important within the organization.

    More About the founder the Mary Kay Cosmetics, Inc.

    Mary Kay has helped countless women throughout the world find success on their own terms and be their own bosses. Learn more about her timeless principles and influence in The Mary Kay Way and other powerful books. Mary Kay Ash built a global independent sales force that today numbers more than 3 million women and are respected by business and academic leaders.

    How? The secret is in her book, The Mary Kay Way, a Wall Street Journal bestseller. For forty-eight years, the principles in The Mary Kay Way have helped the Company succeed through changing economic times and explosive global growth. It has been said that no company wholeheartedly embodies the values and reflects the beliefs of its founder more than Mary Kay Inc. Recognized today as America’s greatest woman entrepreneur, Mary Kay Ash stepped out into a man’s world in 1963 to blaze a new path for women.

    She grew her business based not on the rules of competition but on The Golden Rule. By “praising people to success” and “sandwiching every bit of criticism between two heavy layers of praise,” this energetic Texan opened new opportunities for women around the world and built a Multi-billion-dollar corporation. And after nearly fifty years, her timeless people-centered philosophies drive her global Company and continue to touch the lives of people worldwide.

    SUCCESS STORY of Mary Kay Ash:

    Over the years, there have been many successful business leaders but none as unique as Mary Kay Ash. More read about in PDF.

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    A dream company.

    When Mary Kay Ash “retired” from a successful career in direct sales in early 1963, she decided to write a book to help women survive in the male-dominated business world. She made two lists. One contained things the companies for which she had worked had done right; the other included the things she felt they could have done better. When she reviewed the lists, Mary Kay realized that she had inadvertently created a marketing plan for a dream company – one which would provide women with open-ended potential to achieve personal and financial success.

    With her life savings of $5,000 and the help of her 20-year-old son Richard Rogers, Mary Kay launched her dream company on Friday, Sept. 13, 1963.

    Guiding philosophies.

    Mary Kay adopted the Golden Rule as her guiding philosophy, determining that the best course of action in virtually any situation could be easily discerned by doing unto others as you would have them do unto you. She also steadfastly believed that life’s priorities should be kept in their proper order, which to her meant putting faith first, family second and career third.

    She stressed the importance of recognizing the accomplishments of others. And she constantly encouraged both the corporate staff and the independent sales force to act as if each person they met was wearing a sign around his or her neck that read “Make me feel important.” Today, Mary Kay, Inc. remains true to the principles of Mary Kay Ash.

    Mary Kay Ash’s honors.

    Countless business leaders, authors, politicians, and members of academia have recognized the pure brilliance and determination of Mary Kay Ash. She received numerous prestigious awards during her lifetime and many more following her death on Nov. 22, 2001.

    Some of her honors include:

    1. “100 Greatest Women of 100 Years” by the YWCA of Metropolitan Dallas (2008)
    2. A&E Television produced “Mary Kay” which aired on the Biography Channel (2006)
    3. PBS and the Wharton School of Business’s “25 Most Influential Business Leaders of the Last 25 Years” (2004)
    4. Baylor University’s “Greatest Female Entrepreneur in American History” (2003)
    5. “Most Outstanding Woman in Business in the 20th Century.” Lifetime Television (1999)
    6. National Business Hall of Fame, Fortune (1996)
    7. Pathfinder Award, National Association of Women Business Owners (1995)
    8. One of “America’s 25 Most Influential Women,” The World Almanac and Book of Facts (1985)
    9. Horatio Alger Distinguished American Citizen Award (1978)

    Entrepreneurial Process of Mary Kay Ash:

    In the 1960s in the US, most women faced gender discrimination when they seek promotion opportunity in the workplace. Women suffered injustices just because they were women. This problem was quite common back in that point in time. Women have fewer-work opportunity and some of them have to stay at home and look after children. After Mary Kay retired from her job, she decided to do something that could help other women in becoming successful. With this dream, she launched Beauty by Mary Kay in 1963.

    It is the first beauty line that was dedicated to making life wonderful for women. It was a good career opportunity for women back then when women faced fewer choices. In the meantime, an American cosmetologist introduced her home-brand skincare products to Mary Kay. This skincare product was developed by her father – a hide tanner. Many of relatives and their friends use these products for several years and the feedback is quite positive.

    Quotes; Mary Kay said that,

    “From my own use and the results I had personally received, I knew that these skin-care products were tremendous, and with some modifications and high-quality packaging I was sure they would be a big seller!”

    Therefore, after the cosmetologist died, Mary Kay bought the recipes of the skin products from her family. With her life savings of $5,000, her great dream, and the original formula of skin cream, she rent a small storefront in Dallas and set up a manufacturing plant. The first employees of the company were one chemist, her second husband and they recruited saleswomen as independent agents who can pay for their products in advance.

    Mary Kay was dedicated to making women’s lives more beautiful. She creates a principle as Golden rule -praising people to success- and faith first, family second and career third. Mary Kay Ash usually said that it was a company with heart. The objective of the company is not only selling products but also teaching how to build a better self-image to female customers.

    Quotes; As Mary Kay Ash said,

    “I envisioned a company in which any woman could become just as successful as she wanted to be. The doors would be wide open to opportunity for women who were willing to pay the price and had the courage to dream.”

    Because of enriched experience in related industry, she avoided the trial and error period which many new business leaders might face. In 1964, the sales of the first year were $198,514 and the number of consultants approximately reached 318 at the end of the year. Years 1967, Mary Kay offered stock to the public. Years 1969 the company built a 275,000 square feet manufacturing plant in Dallas and built another four regional distribution centers in 1970.

    The rapid expansion of the company was directed by Mary Kay and her son, Richard Rogers. Who is in charge of the management functions of May Kay Inc. Rogers gradually built an effective management team by 1985. During the same year, Mary Kay leveraged a buy-out and reorganized her company back into private ownership by her family. After that, Mary Kay continued the international market expansion during the middle of the 1990s to the late 1990s.

    Company Success;

    A successful company should identify the current market opportunity, concept, required resources. It also needs effective methods of managing people. All of the beauty consultants in Mary Kay have unthinkable enthusiasm. When they serve the customers because of the personal style of Mary Kay Ash. This enthusiasm becomes an outstanding characteristic of Mary Kay Inc. Every year the company rewards their top performance employers with pink Cadillac, jewelry and luxurious vacation.

     

    Currently, the program of self-esteem boosts and generous incentives. Become, a subject in the business world and a large number of companies study the management method of Mary Kay. After many years of efforts and continuous improvement. Their wholesale sales reached one million in the United States market and opened their first branch in Australia in 1991. In 1994, May Kay Inc was honored as “Most Admired Corporation in America.” by Fortune magazine. In 2008, Mary Kay Inc reached sales revenue of approximately 2.6 million dollars in wholesales and has double-digit growth from 1963.