Tag: Challenges

Unemployment: Meaning, Definition, Types, and Causes
What does it mean by Unemployment? Unemployment, as defined by the International Labor Organization, occurs when people are without jobs and they have actively looked for work within the past few weeks. This article explains Unemployment in its Meaning, Definition, Types, and Causes. They define it as a situation where someone of working age is not able to get a job but would like to be in full-time employment.

What is Unemployment? explain into; Meaning, Definition, Types, and Causes.

It is a term referring to individuals who are employable and seeking a job but are unable to find a job. Furthermore, it is those people in the workforce or pool of people who are available for work that does not have an appropriate job.

Usually measured by the unemployment rate, which is dividing the number of unemployed people by the total number of people in the workforce, they serve as one of the indicators of an economy’s status. The detailed study of any subject must always start by understanding the definition of the subject at hand. This is because the definition has profound implications for the way the study of the subject stands conducted.

The study of unemployment [Hindi] is a classic example of this case. We often come across the statistics which exist stated in the newspaper and make certain assumptions. However, in this article, we will have a closer look at the definition of unemployment and see why the assumptions could be wrong.

Definition of Unemployment:

The labor force consists of all persons working and all persons though not working, are searching for work. One who is not in the labor force cannot be the employee. What is the definition of unemployment?

According to A.C. Pigou;

“Unemployment means, all those who are willing to work are not able to find a job.”

Unemployment may define as;

“A situation in which the person is capable of working both physically and mentally at the existing wage rate, but does not get a job to work.”

The official definition of unemployment is as follows: They occur when a person who is a participant in the labor force and is actively searching for employment is unable to find a job. Economists describe them as a condition of jobless within an economy. It is a lack of utilization of resources and it eats up the production of the economy.

It can conclude that unemployment inversely relates to the productivity of the economy. They generally define it as the number of persons (It is the percentage of the labor force depending on the population of the country) who are willing to work for the current wage rates in society but do not employ currently.

They reduce the long-run growth potential of the economy. When the situation arises where there are more other resources for the production and no manpower leads to wastage of economic resources and lost output of goods and services and this has a great impact on government expenditure directly.

Types of Unemployment:

The following types of Unemployment below are;

1] Educated:

Among the educated people, apart from open unemployment, many stand underemployed because their qualification does not match the job. The faulty education system, mass output, preference for white-collar jobs, lack of employable skills, and dwindling formal salaried jobs are mainly responsible for them among educated youths in India. Educated they may be either open or underemployed.

2] Frictional:

It is a temporary condition. This unemployed occurs when an individual is out of his current job and looking for another job. The period of shifting between two jobs exists known as frictional unemployment. The probability of getting a job is high in a developed economy and this lowers the probability of frictional unemployment. There are employment insurance programs to tide over frictional unemployment

3] Structural:

Structural it occurs due to the structural changes within an economy. This type of unemployment occurs when there is a mismatch of skilled workers in the labor market. Some of the causes of structural are geographical immobility (difficulty in moving to a new work location), occupational immobility (difficulty in learning a new skill), and technological change (introduction of new techniques and technologies that need less labor force).

Structural unemployment depends on the growth rate of an economy and also on the structure of an industry. This type of unemployment arises due to drastic changes in the economic structure of a country. These changes may affect either the supply of a factor or demand for a factor of production. Structural employment is a natural outcome of economic development and technological advancement and innovation that are taking place rapidly all over the world in every sphere.

4] Classical:

The next Classical unemployment type stands also known as the real wage or disequilibrium unemployment. This type of unemployment occurs when trade unions and labor organizations bargain for higher wages, which leads to a fall in the demand for labor.

5] Cyclical:

Cyclic unemployment when there is a recession. When there is a downturn in an economy, the aggregate demand for goods and services decreases, and the demand for labor decreases. At the time of recession, unskilled and surplus laborers become unemployed. Read about the causes of the economic recession.

It causes trade cycles at regular intervals. Generally, capitalist economies are subject to trade cycles. The downswing in business activities results in unemployment. Cyclical unemployment is normally a shot-run phenomenon.

6] Seasonal:

A type of unemployment that occurs due to the seasonal nature of the job exists known as seasonal unemployment. The industries that stand affected by seasonal unemployment are the hospitality and tourism industries and also the fruit picking and catering industries. It is unemployment that occurs during certain seasons of the year.

In some industries and occupations like agriculture, holiday resorts, ice factories, etc., production activities take place only in some seasons. So they offer employment for only a certain period in a year. People engaged in such types of activities may remain unemployed during the off-season.

Unemployment: Meaning, Definition, Types, and Causes; Image from Pixabay.

Causes of Unemployment:

There are several causes of unemployment and it depends on prevailing conditions of the economy and also on an individual’s perception. The following are some of the causes of unemployment:
- Technology change is one of the serious causes of unemployment. As technology changes employers search for people with the latest technical caliber. They look for better substitutes. Job cuts due to changes in technology bring problems to society.
- A recession is a prime factor for unemployment in most countries. The financial crisis in one country can affect other countries’ economies due to globalization.
- Changes in global Markets are another important factor. Any country’s economy is adversely affected when its exports are down the line due to changes in global markets, and a price increase. With this production suffers and companies are unable to pay on time and this increases the rate of unemployment.
- Job dissatisfaction by many employees is another cause, this happens when less attention is given by the employers to the performance of the employee. This leads to a lack of interest and desire to work and they become inevitable, as employees deliberately lose their jobs.
- Employment discrimination based on caste, religion, race, etc., in the companies, an employee loses the ease to work in the organization.
- A negative attitude by the employees toward employers creates an unhealthy environment in the organization. And this ultimately leads to unemployment.
Challenges of Unemployment:

The following challenges of unemployment below are two types;

1] Challenges to Individuals;

It is not only the responsibility of the government to take initiation in reducing the unemployment problem; but, even individuals also have to take the step to overcome this problem. A lot of adjustments are to be done by the individuals to come out of this situation.

Without taking hasty decisions like suicide, the frustration they can plan and do proper adjustments like debt adjustments, expend their liquid assets when it is required, cut down their expenditures, and also encourage other family members to find jobs so that they can compensate in income generation.

An individual has to increase their capabilities and participate in proper counseling; and, training sessions to improve their performance levels and enhance their skills. They have to think about self-employment apart from their job with the help of their family members. This also improves their standard of living.

2] Challenges to Government;

Several policies have been made to reduce the unemployment problem in the economy. Government just needs to focus on the execution of these policies and work out hard in alleviating this problem. The government can expand capital projects like new roads, construction of new hospitals; and, major infrastructural projects which can become a platform for the creation of more jobs in the economy.

It increases income generation for the economy. Reduction in taxation can bring higher purchasing power to consumers. It gives some relaxation to consumers in spending their disposable income. The government should take proper steps in investment decisions on huge projects like iron and steel, aviation, etc., proper policies are to be made to boost up these projects thereby creating employment opportunities.

Proper recruitment, training, and development are needed by every company to increase the capabilities of employees, enhance their skills, and show great performance in the upbringing of the organization. The government can take initiation in reducing the interest rates and it enhances the demand for credit and improves savings by the individuals. Necessary steps are to take by the government in increasing the productivity for the overall development of the country and reducing the unemployment problem in the economy.
March 9, 2020
Social Entrepreneurship Meaning and Factors of Success
The rapid growth of marketing is constantly changing our lives. As a result, entrepreneurs are played the important role in a market as they are seen as agents of change. Which the change is economically based, the implications are far-reaching, affecting other aspects of society such as social, cultural and political. That is why the entrepreneur is willing to take the responsibility and taking the business risk to create and expand their business to order to explore more opportunities. Which the goods and services are fulfilled customer’s demand and preferences. Besides, learn what? More about Social Entrepreneurship Meaning and Factors of Success.

Modern Business in need the Social Entrepreneurship? Explain Each Social Entrepreneurship Meaning and Factors of Success, Position, and their Challenges.

Entrepreneurs have seen to be the starters and they also assume the role of manager. Which entrepreneurs are observing the fourth factor of production (entrepreneur, land, labor, and capital) and improve for the economic development. They were actively formed to lead their own business and cultivate and offering new ideas for the economic growth and prosperity in individually.

Moreover, entrepreneurs have a good in planning and manage strategically to make a decision and always strive for excellence in a business. Therefore, it can avoid the failure that may threat to an entrepreneur and the lack of continuity of the business and know how to develop the field of social entrepreneurship.

In the scenarios, among a social entrepreneur is motivated to improve and transform social, educational, environmental and economic conditions. Social entrepreneurs are for social improvement but not for the money. They present their ideas that are user-friendly and ethical that which applies innovative solutions to support in order to expand the large number of people to tackle their idea.

Which the challenges and successes of highly effective social entrepreneurs include the failure and a lack of acceptance of the status. The social entrepreneur is importance to driven by an emotional desire for the social and economic conditions and not only by the desire for profit. Anyways, they seek for the best solutions to resolve the problems that can be copied by others. In another hand, the social entrepreneur was the improvement of the goods and services offered to the community is to create the social value with run as non-profits.

#The success of Social Entrepreneurship.

The success will require good practice, interchangeable ideas and knowledge to improve society. Social entrepreneurship must have hard work, plain, and simple behavior to drive the success that can solve the social issues. Anyways, they have shared their ideas and have a good in plan and manage strategically to make a decision and always strive for excellence in a business. Therefore, it can avoid the failure that may threat to an entrepreneur and the lack of continuity of the business and know how to develop the field perfectly.

The next point will bring success to an entrepreneur is the traits of an entrepreneur. That’s important for the entrepreneur to strive the excellent in business and also focus on how they can get the things they want through the ways they go. Below are show the factor and traits of an entrepreneur to drive success.

Goal-Setter:

A goal-setter is very important for anyone to get the success in business. Stay focused and strive for balance to set a goal will be useful for everyone. To achieve the goal, the entrepreneur must ensure that the goal is clear and achieve attainable vision with concrete measurable goals.

Knowing Your Strengths and Weaknesses:

Knowing the strengths and weaknesses of an entrepreneur also may bring success in business. Anyways, the strengths and weaknesses are playing an active role in people likes to succeed in business. This is the ability that entrepreneurs have to brush off failures and mistakes and keep going forward.

Therefore, an entrepreneur must exercise how to get even better performance in business, enhance self-confidence, and improve the study skills, knowledge and ability. Regardless in life or in business, entrepreneurs are playing the importance and potential role in the business. Before that, entrepreneurs have to self-evaluation themselves such as strengths, weaknesses, opportunities, and threats. This may transform people attitudes to get even better, know the ways to improve the ability.

Maximizing Opportunities:

An opportunity is important for entrepreneurs; they are always looking for opportunities. Whether they are already in business or just getting started, they have an attitude that expects opportunities, and they invest the time necessary to find the opportunities that will work for them; even those already running a successful business remain open to new possibilities.

Know Your Business/ Know Your Competition:

Problems are always occurring in the business. The new idea may bring the opportunities by increase the income of the business and success achieve the goal was set. So that an entrepreneur must have a good in plan and manage strategically to make a decision and always strive for excellence in a business.

An entrepreneur must have the great thinking and creative ideas that to play the important to share the new ideas which the ideas may make them successful in their own business.

Effectively Manage Budgets and Finances:

Budgets and finance are also the issues for entrepreneurs as for how they earn the income by investment. The ethical and moral must be including by an entrepreneur, they use positive ways to operate their business. Effectively manage budgets and finances may help them to save the resources and reduce the expenses in production.

Never Settle for Second Best:

Never settle for second best also as a trait for an entrepreneur also may bring the success in business. Entrepreneurs have a good in planning and manage strategically to make a decision and always strive for excellence in a business. Innovation for entrepreneurs is to do the new ideas to become products and services which the products and services are fulfilled customer’s demand and preferences.

They were actively formed to lead their own business and cultivate and offering new ideas for the economic growth and prosperity in individually. Moreover, entrepreneurs are the capability to learn from the failure and personal initiative to make innovation and improvement to get the business opportunities.

Hard Work:

The time is the issues that to bring people for driven to success. The characteristic of an entrepreneur is the willingness to work hard and assuming the responsibility in the workplace. Entrepreneurs must know how to managing their time to work or launching a new business. Therefore, they are fully applying their ability with intensity and focus to do their duty in business.

#The position of Social Entrepreneurship.

To become a great entrepreneur, there are ways to position their post in the workplace. This may help entrepreneurs to succeed in business and improve their knowledge and ideas.
- Set a clear, attainable vision with concrete measurable goals: Explanation the notion of leading is to motivate the employee to achieve the goals has been set. Create a shared culture and values, communicating to all the employees of all the organization. That may infuse the employees that to perform the high level and ability to shape the communication, culture and motivate employees to achieve business success. Anyways, leading process was let the employees know what is the vision need to measure up and try to motivate the employees to make the organization more effectiveness, efficiency and functional the organization.
- Tell people what your individual expectations are: A feedback is helpful to specific and measurable about their ongoing job performance. It’s may identify the employees who get the benefit from every training or supervision. In another hand, everyone’s expectations are different from each other. They’re needed to tell other about what was he or she expects to want to get in the business. That’s the key to striving to make someone a success. Moreover, responsibility for a person may bring the effect to the whole organization. The motivation, dedication and productive may drive the business a success. Entrepreneurs may feel confident about their skills and it may make it easily be more productive, satisfied and successful.
- Self-review, evaluation to motivate the potential in the workplace: Self-evaluation can use the SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats in workplaces. However, it may transform people attitudes to get even better, know the ways to improve the ability. A good conversation promotes an image of intelligence, wittiness and, self-confidence. Therefore, this may improve a person’s ability in conversation or other situation. This also may help people to find the objectives and how to solve the problem in presentation, study, and finding information. Anyways, the different path such as academic, personal, career, or other also has distinct objectives. To achieve the goal, a person must ensure that the goal is clearly aware of what is expected of them if an objective is to be achieved.
- Be open to new ideas: The thinking strategically is the challenges for entrepreneurs to resolve the business problem and create the innovations. A social entrepreneur must have great thoughts and creative ideas. That’s an important reason than to share their new ideas which the ideas may success to improve their organization. A new idea may bring opportunities to extend the business in which increased productivity. The challenges in the field of social entrepreneurship also the development of new strategies and notion frameworks tailored specifically to social value creation. These reactions are crucial to fostering a positive environment that builds morale, improves motivation, and creates opportunities for success.
#Challenges in Social Entrepreneurship.

The challenging issue of social entrepreneurship is to build up a no funding of reliable team and establish an effective and realistic business plan to scale up. In this case, the skills and insight of a social entrepreneurship are very important that must hold by them in their business. Challenges may bring success for entrepreneurs to lead their own businesses and active involvement to explore more opportunities. The below are show the challenges of social entrepreneurship.

Managing Accountability:

Accountability is a complicated issue for social entrepreneurship. Social entrepreneurs create the opportunities, good in planning and manage strategically to make a decision and always strive for excellence in a business. Which they must have a good skill and insight into developing its strategy in the business.

Social entrepreneurs need to build the profitable businesses which are observing the fourth factor of production (entrepreneur, land, labor, and capital) and improve for the economic development. Therefore, social entrepreneur always strives for excellence in a business which makes their own view and experiences to the company’s strategy.

However, social entrepreneurs also same with other entrepreneurs, have to search for resources and survive until the business begins reaping income. The challenges and skills are useful in the future for entrepreneurs more accountable for their business.

Managing the Double Bottom Line:

The double bottom line is a business term which can create a series of tensions across the business. It’s to measure the financial performance in term of positive social impact. Its approaches to applying to public and private sector organization’s ability to take their strengths and capacity and match them to an opportunity they see in the marketplace- an opportunity that both meet their mission and provides financial stability- this is what we call double bottom line. These great efforts must take time to achieve the results more effective management and outcome of the form of revenue diversification.

Managing Identity:

In the managing identity issues, Social entrepreneurs who have worked mainly in the nonprofit sector may find it difficult to identify closely with the commercial side of the business; for entrepreneurs with a for-profit background, the problem may be a difficulty identifying with the goals and approach of the social side of the venture, especially when they undermine the stability of the business.

Besides that, Complex identity issues such as these need to make explicit in the context of social entrepreneurship education, which should also convey the commercial realities of managing a social venture; regardless of their commitment to their social vision, only by operating profitably can social entrepreneurs engender sustainable social change. Clearly, this raises particular leadership dilemmas for social enterprise.

Managing a Global Operation:

Managing a global operation also play the important role in the challenges of the social entrepreneur. All the work is done for global especially for the social enterprise which they have faced to the new challenges to manage the business. In this case, the time also important to this section to help them more function closely as a team in the workplace.

Anyways, staying objective and communicating your value, fighting fires and thinking strategically, and remaining true to the vision when complexity arrives is also be the strategy to positioning the business while there are occur a list of issues that need to solve in the workplace.

Image Credit from ilearnlot.com.
August 8, 2018
Explain the Types of Faced Challenges in Global Advertising.

What are some Challenges Faced by Global Advertising? International Marketing Essay can be a tricky business. With the increase in global trade, international companies cannot afford to make costly advertising mistakes if they want to be competitive and profitable. Understanding the language and culture of target markets in foreign countries is one of the keys to successful international or global advertising.

Here are Explaining the Types of Faced Challenges in Global Advertising Essay.

Too many companies, however, have jumped into foreign markets with embarrassing results. Out of their blunders, a whole new industry of translation services has emerged. Also Learn, What do you understand about International Advertising? the Types of Faced Challenges in Global Advertising. American companies have identified huge markets internationally for their products and services. The markets are huge in terms of population, in countries such as China and India.

The purchasing power of consumers and businesses in many countries is also significant enough for American firms to want to compete in these markets. However, international marketing is not without pitfalls, and U.S. companies have made costly mistakes by not adequately researching international markets before they commit resources there. How to Explain The Concept of International Advertising?

Global Advertising deeply discusses their types of Challenges:

The following Challenges below are;

Identifying a True Market Need.

A key to success in business is offering products and services for which customers have a compelling need. The customer has a problem that needs to solve, and the product or service provides the solution in such an effective way that its benefits are not difficult to communicate. Identifying the true needs of large numbers of people in a foreign country is not easy. Not having lived in their culture experiencing their day-to-day lives, American marketing executives can err by assuming that what people in other countries want or need exactly matches the wants and needs of American consumers.

Dilution of Brand-Name Power.

Due to the Internet, movies, and other forms of entertainment, American culture and the corporate symbols of that culture–brand names–are well known across the globe. This does not mean the American companies & rs quo; products will be popular when introduced in other countries. Being aware of a brand name isn’t the same as preferring it. It can be a long and expensive process to gain the trust of consumers who have used their own local companies’ products for years or even generations. The American companies can perceive as attempting to take over the position long held by local companies, causing resentment.

Cultural Nuance.

Consumers are influencing to purchase products by marketing messages delivered through the media, including print media such as magazines. Humor often use in commercial messages to get the consumer to pay attention. But what considers extremely funny in one culture can perceive as confusing or insulting in another. To produce effective advertising requires more than an accurate translation of the message from one language to another. It requires a deep understanding of the culture, customs, morals, and even religious views that predominate in that country. What motivates consumers to buy products varies from country to country.

Communication Style.

Business executives from different countries can encounter several barriers to effective communication besides obvious language differences. The traditional pace of business negotiations can be different. Americans sometimes want to hurry negotiations along, whereas in some other countries emphasis places on building relationships before a business deal seriously considers. Executives from other countries may place a higher value on things such as facial expression instead of just the words that are saying.

Distance and Time.

Even with technologies such as video conferencing, executives in other countries may prefer to establish relationships on a personal level. For a smaller American company, this can mean a significant investment in travel costs and having key executives out of the office for extended periods. Time zone differences can make it difficult to coordinate projects where collaboration requires. Executives on the West Coast of the U.S. are just getting to work in the morning when their European counterparts are winding down for the day.

Finding Reliable Partners.

American firms often establish relationships with distributors located in the countries whose markets they are seeking to enter. They hire sales reps based in those countries. They may engage in local marketing and public relations firms to assist them. Because the American firm might have no prior experience in that country, finding people who are trustworthy and competent can be a challenge.

The faulty Translations.

The value of understanding the language of a country cannot overestimate. Translation mistakes are at the heart of many blunders in Global advertising. Since a language is more than the sum of its words, a literal, word-by-word dictionary translation seldom works.

The following examples prove this point. Otis Engineering Company once displayed a poster at a trade show in Moscow that turned heads. Due to a poor translation of its message, the sign boasted that the firm’s equipment was great for improving a person’s sex life.

The Parker Pen Company suffered an embarrassing moment when it realized that a faulty translation of one of its ads into Spanish resulted in a promise to “help prevent unwanted pregnancies”.

Automobile:

Automobile manufacturers in the United States have made several notorious advertising mistakes that have been well-publicizing. General Motors learned a costly lesson when it introduced its Chevrolet Nova to the Puerto Rican market.

Although “nova” means “star” in Spanish, when it spokes, it sounds like “NOVA” which means it doesn’t go. Few people wanted to buy a car with that meaning. When GM changed the name to Carrie, sales picked up dramatically.

Ford:

Ford also ran into trouble with the name of one of its products. When introducing a low-cost truck called the “Fiera” into Spanish-speaking countries, Ford didn’t realize until too late that the name meant “ugly old woman” in Spanish.

Another American auto manufacturer made a mistake when it translated its Venezuelan ad for a car battery. It was no surprise when Venezuelan customers didn’t want to buy a battery that was advertising as being “highly overrated.”

Airline:

Airline companies have also experienced problems with poor translation. A word-by-word translation ruined a whole advertising campaign for Braniff Airlines. Hoping to promote its plush leather seats, Braniff ad urged passengers to “fly on leather.” However, when the slogan was translated into Spanish, it told customers to “fly naked.”

Another airline company, Eastern Airlines, made a similar mistake when it translated its motto, “We earn our wings daily” into Spanish. The poor translation suggested that its passengers often ended up dead.

Pepsi’s:

Marketing blunders have also been made by food and beverage companies. When translated into German, Pepsi’s popular slogan, “Come Alive with Pepsi” came out implying “Come Alive from the Grave.” No wonder customers in Germany didn’t rush out to buy Pepsi. Even a company with an excellent international track record like Kentucky Fried Chicken also suffered from faulty translation. A lot of sales were lost when the catchphrase “Finger Lickip good” became “eat your fingers off” in the Chinese translation.

A manufacturer of one laundry detergent made an expensive mistake in a promotional campaign in the Middle East. The advertisements showed a picture of a pile of dirty clothes on the left, a box of the company’s detergent in the middle, and clean clothes on the right. Unfortunately, the message was incorrectly interpreted because most people in the Middle East read from right to left. It seemed to them that the detergent turned clean clothes into dirty ones.

Cultural oversights can be Disastrous.

Successful international marketing doesn’t stop with good translations—other aspects of culture must research and understand if marketers are to avoid blunders. When marketers do not understand and appreciate the values, tastes, geography, climate, superstitions, the level of literacy, religion, or economic development of a culture, they fail to capture their target market.

For example, when a popular American designer tried to introduce a new perfume in the Latin American market, the product aroused little interest and the company lost a lot of money. Ads for the new fragrance highlighted its fresh camellia scent. What marketers had failed to realize was that camellias are traditionally using for funerals in many South American countries.

Deeply Discussion:

Procter and Gamble have been successful in marketing their products internationally for many years. Today, overseas markets account for over one-third of its sales. However, the company’s success in this area didn’t happen overnight. Procter and Gamble initially experienced huge losses because marketing managers did not recognize important cultural differences. For instance, when P&G first entered the Japanese market with its popular Cheer laundry detergent, most Japanese housewives weren’t interested.

The promotional campaign that emphasized Cheer as an effective “all temperature” detergent was lost on the Japanese who usually wash clothes in cold water. Although the ad had been quite successful in the United States where clothes are washing in all temperatures. It fell flat in Japan. All of this could have been avoiding if P&G marketers had done more preliminary research before launching the campaign. Once P&G changed its strategy and promised superior cleaning in cold water, sales of Cheer picked up dramatically.

Extra information:

The use of numbers can also be a source of problems for Global Marketers. Since every culture has its own set of lucky and unlucky numbers, companies need to do their homework if they want to avoid marketing blunders. A US manufacturer of golf balls learned this lesson the hard way when it packaged its product in groups of four for export to Japan. The company couldn’t figure out why the golf balls weren’t selling well until it realizes that in Japanese the word for the number four also means death. In Japan four and nine are very unlucky numbers which should avoid by marketers.

Even illustrations need to carefully examine. A culturally offensive picture can ruin an advertisement even if the written message properly translates. McDonnell Douglas Corporation made an unfortunate error in an aircraft brochure for potential customers in India. It included a picture of men wearing turbans, which was not appreciated by the Indians. A company spokesman reported, “It was politely pointed out to us that turbans were distinctly Pakistani Moslem”. The artist for the ad had used an old National Geographic magazine to copy the picture.

Preventing Blunders.

Having awakened to the special nature of international or global advertising. Companies are becoming much more conscientious in securing accurate translations. They are also becoming much more sensitive to the cultural distinctions and variables. That play such an important role in any international business venture.

Above all, the best way to guard against errors is to hire trained professional translators. Who thoroughly understand the target language and its idiomatic usage. These translators should be very familiar with the culture and people of the country and have a grasp of the technical aspects of the industry.

Extra Things:

Many Global companies are using a technique calls “back translation,” which greatly reduces the possibility of advertising blunders. The process of “back translation” requires one person to translate the message into the target language and another person to translate the new version back into the original language. The purpose is to determine whether the original material and the re-translated material are the same. In this way, companies can ensure that their intended message is conveying.

Effective translators aim to capture the overall message of an advertisement. Because a word-for-word duplication of the original rarely conveys the intended meaning and often causes misunderstandings. In designing advertisements to use in other countries. Marketers are recognizing the need to keep messages as short arid simple as possible and to avoid idioms, jargon, and slang that are difficult to translate.

Similarly, they avoid jokes, since humor does not translate well from one culture to another. What considers funny in one part of the world may not be so humorous in another? The bottom line is that consumers interpret advertising in terms of their own cultures. As the global marketplace opens up, there is no room for linguistic or cultural blunders.

Explain the Types of Faced Challenges in Global Advertising.

July 31, 2017