Tag: Case Study

  • Observation Methods in Research Case Study Essay

    Observation Methods in Research Case Study Essay

    Case Study of Observation Methods in Research Essay; This essay will look at the difference between two research methods; Case Study and Observation. A case study is the understanding of complex issues or can extend experience or add strength to what is already known through previous research. It is an in-depth study of an individual, group, incident, or community. Case studies emphasize the detailed analysis of the event or conditions and their relationship.

    Here is the article to explain, Case Study of Observation Research Methods Essay!

    Sometimes researchers use the case study method for real-life situations and use sources of evidence to prove their study. Observation method of data collection in research methodology; The first step to take in the case study is to collect all data about the case and should organize to draw attention to important points in the case. The case study’s questions are most likely to be information questions “why “and “How “therefore these questions are helpful to focus on the study’s goal.

    David;

    In this case, study researchers gather facts from different sources, and conclusions made of these facts. Here is a case study of David’s behavior,” David, 13 year old who has been admitted to a detention facility in California. Police reports indicate that he and another boy stood arrested for breaking into a private residence. David grew up in an upper-middle-class section of California. David’s father is a professor at a college, and his mother is a dentist who works for a health care group. Even as a small child, David seemed unable to restrain himself. He would bound around the house, crashing into walls and objects, frequently breaking items or destroying house plants.

    David entered puberty at the age of 11, and at that time, his behaviors became more destructive. He frequently got in fights with his classmates, and would verbally assault teachers. His parents suspect that he may have tried smoking cigarettes and may have experimented with sniffing glue. After his arrest for breaking, David began to cry and told his parents that he felt bad for what he had done. He added that he was unable to control himself.”

    In David’s case study which took a long time to study David’s behavior from his childhood to his teenage and in different circumstances David’s behavior had changed and resources have been used to prove his behavior such as his parents or police.

    Another example for case study research;

    it’s Freud’s little Hans case study,

    “Freud used a case study method to investigate little Hans’ Phobia however the case study was carried out by the boy’s father who was a friend of Freud. Freud probably only met the boy once. The father reported to Freud via correspondence and Freud gave directions as to how to deal with the situation based on his interpretations of his father’s reports. Freud noted that it was the special relationship between Hans and his father that allowed the analysis to progress and for the discussions with the boy to be so detailed and so intimate.”

    “The first reports of Hans are when he was 3 years old. When Hans was almost 5, Han’s father wrote to Freud explaining his concerns about Hans. He described the main problem as follows:’ he is afraid of the horse will bite him in the street, at age 19 the not so little Hans appeared at Freud’s consulting room having read his case history. Freud believed that the findings from the case little Hans supported his theories of child development.”

    Observation involves looking and listening to the object very carefully. Researchers in observation studies an individual or group in their natural settings without being informed of the observation in advance. Observational data usually detailed information about a particular person, group, or situation and reveals changes.

    Non-participant observation;

    In a non-participant observation researchers observe the behavior of the subject without interacting with the subject whereas in participant observation the researchers put themselves in the subject’s position; so the researchers become part of the world of the subject while focusing on their study and indirect observation; people know that you are watching them, and there is concern that sometimes individuals change their actions; while not showing what you are looking for or what they look like.

    Research led by Charlton,

    “studied the effect of television on children’s behavior when it was introduced to an island of St Helena in mid-1990s, The researchers focused specifically on pro-and-anti-social behavior. Using video recording, they found that, compared with playground observation on three to eight years olds made four months before television started, five years after its introduction 5 out of 64 measures were showing a decrease in pro-social behavior. However for boys, only there was a significant increase on two pro-social measures and a significant decrease on two anti-social measures. In other words, for boys at least there was almost as much positive as a negative effect.”

    The research led by Charlton was a naturalistic observation that use to collect behavioral data in real-life situations. The data-gathering device in this research was the video recording, which taped the children’s interaction daily.

    There is another example of Whyte studies about Italian gangs for an Observation research study,

    “Whyte studied an Italian street gang in Chicago by joining it. It was obvious Whyte was not a normal gang member. His ‘cover’ was that he was writing a book about the area. He made the famous statement that ‘I began as a non-participating observer. As I became accepted into the community, I found myself becoming almost a non-observing participant.”

    Whyte;

    Whyte’s research study existed undisclosed participant observation. Whyte as an observer kept hidden his study about the gang from gang members; Whyte aimed the understanding of the gang by putting himself in their position; and observed gang members in their natural setting, as they were busy in their everyday lives.

    Ethical issues;

    Two ethical issues Consent and Deception, both are very important issues to concentrate on before deciding on psychological research. Consent should obtain in an early time of research; this would involve informing the participant about the grounds for the research and their role in the research; however, there are some cases where this does not require; if the research is something in public where they would normally expect to observe; they would need permission to observe on the other side in deception; participants should never deceive about any aspect of the study they are taking part in. Same as consent participants should be provided with sufficient information at the earliest stage.

    Other ethical issues;

    Other ethical issues are, the introduction where both sides’ confidence need between the researcher and the participants, and the data protection act protects participants in the research; therefore confidentiality and privacy are important to agree on both sides except in a situation where the human life is in danger. And participants must inform of their right to withdraw from the research at any stage of the research. After debriefing, participants have the right to ask for their details in the study to destroy in their presence. Participants should not ask to risk their lives in any circumstances during the study.

    The publication is another important part of the ethical issues; it’s the responsibility of the researcher to publish is his research; this is because if the research failed has cost a lot of time; and money someone else might have the same idea and might invest lots of time and money, which would waste.

    Colleagues;

    It’s the researcher’s responsibility to monitor his colleagues in research to ensure that code follow; and, if the researcher becomes aware of the participant’s problems in the study; the researcher should refer them to someone qualified to advise them on the issue if the participants wish to.

    In Zimbardo’s Stanford prison experiment, participants existed deceived and existed physically harmed; they do not inform properly about all that took place later in the research; therefore deception does not allow in any circumstances; and, all that is going to take place in research should talk to participant in an earlier stage. And the participant’s consent existed not obtained before the research and participants do not inform of the reason for the study

    This involves informing the participant of the reasons for the study and what is expected of them. There are few cases where this does not require; if someone is doing something in public where they would normally expect to observe, they permit to observe.

    Observation Methods in Research Case Study Essay Image
    Observation Methods in Research Case Study Essay; Image by Arek Socha from Pixabay.

    References; Case study and observation research methods. Retrieved from https://www.ukessays.com/essays/psychology/case-study-and-observation-research-methods.php?vref=1, http://www.holah.karoo.net/freud.htm

  • 8 Case Study of Antitrust Law US Essay

    8 Case Study of Antitrust Law US Essay

    Antitrust Law US Essay 8 Case Study; Any regulation restricting enterprise practices considered unfair or monopolistic. The United States has the longest-standing policy of keeping opposition among business establishments via a spread of legal guidelines. The quality recognized is the Sherman Antitrust Act of 1890, which declared unlawful “every agreement, aggregate . . . Or conspiracy in restraint of exchange or trade.” Another important US Antitrust law regulation, the Clayton Antitrust Act of 1914, as amended in 1936 via the Robinson–Patman Act, prohibits discrimination amongst clients via costs or other ways; it also prohibits mergers of companies, or acquisitions of 1 firm using every other, on every occasion the effect can be “to substantially reduce competition”.

    Here is the article to explain, 8 Case Study of Antitrust Law US Essay!

    Many international locations have vast laws that defend purchasers and also alter how agencies function their agencies. The purpose of those legal guidelines is to offer an equal gambling subject for comparable corporations that function in a specific enterprise while stopping them from gaining an excessive amount of energy over their competition. Simply placed, they forestall businesses from gambling grimy to make an income. Also, These are called antitrust laws.

    What is Antitrust?

    Antitrust laws are policies that inspire opposition with the aid of restricting the market electricity of any precise company. This frequently includes ensuring that mergers and acquisitions do not overly listen to marketplace power or form monopolies, in addition to breaking apart corporations that have become monopolies.

    Antitrust laws also prevent more than one corporation from colluding or forming a cartel to limit opposition thru practices that includes price-fixing. Due to the complexity of figuring out what practices will limit opposition, antitrust regulation has ended up a distinct prison specialization.

    What are Antitrust Laws?

    Antitrust legal guidelines additionally known as competition laws are statutes evolved through the U.S. Authorities to shield consumers from predatory business practices. They ensure that honest opposition exists in an open-market financial system. These laws have advanced in conjunction with the market, vigilantly guarding in opposition to might-be monopolies and disruptions to the productive ebb and waft of opposition. Antitrust laws are implemented to an extensive variety of questionable business sports; along with but are now not constrained to marketplace allocation, bid-rigging, rate-fixing, and monopolies.

    Below, we take a look at the activities those legal guidelines guard against. If antitrust law didn’t exist, purchasers might no longer benefit from different alternatives or competition within the US market. Furthermore, customers could be pressured to pay higher charges and could have gotten entry to a confined supply of products and services.

    6 Main factors of US antitrust law;
    • Antitrust laws are statutes evolved by using governments to guard purchasers against predatory business practices and ensure fair opposition.
    • Antitrust laws are implemented to a wide variety of questionable commercial enterprise activities along with market allocation, bid-rigging, price-fixing, and monopolies.
    • Core U.S. Antitrust law become created with the aid of three portions of legislation: the Sherman Anti-Trust Act of 1890, the Federal Trade Commission Act, and the Clayton Antitrust Act.
    • Antitrust legal guidelines had been designed to defend and also promote opposition within all sectors of the economic system.
    • The Sherman Act, the Federal Trade Commission Act, and the Clayton Act are the three pivotal laws in the records of antitrust law.
    • Today, the Federal Trade Commission, from time to time at the side of the Department of Justice, is tasked with imposing federal antitrust legal guidelines.

    Case 1: Write a 100- word abstract of the case, including the date of the case.

    The essay gives a brief analysis and review of a case in which the government of the United States led to the U.S. Supreme Court. This is the defense of the claim appeal 384 U.S. competition 270 presented by the U.S. government against VON Grocery Co. (Von) in 1966 in the District Court of the United States for the Southern District of California No. 303. The duration was March 22, 1966, and the delivery of a verdict was May 31, 1966. It was in favor of the defendant.

    This just reminded demand, government regulators were ignoring situations that occur within its jurisdiction. It was despite his knowledge of the changing developments in market structures that controlled processes. Government regulators failed to switch to a relaxed mood compared to previous legislative procedures necessary reacted to the threats and opportunities of his time. As a result, this led to the prevention of unfair trade practices or disposal of similar economic activities of small-scale businesses.

    Case 2: Describe the provision of the US Antitrust Law invoked to judge the presence of anti-competitive behavior or potential for moving the industry in that direction.

    The 1960 merger of Von Grocery Company with competitor Shopping Bag Food Stores (Shopping Bag) whose locations are in Los Angeles, California violated Section 7 of the Clayton Act (n. P Thomson Reuter). Its amendment in 1950 regulates the reasonable termination through the prohibition of mergers and acquisitions, which decreased competition. Even after a new amendment in 1980, remains the main reference point for antitrust law mergers that threatened the US United States (Fox & Fox).

    Case 3: Describe the basis for the ruling and action that pertains to all OR some of the following factors: The extent and trend in competition and expected in the future: Industry Structure and trend and projection for the future [based on the past, mostly]; CR4, CR8, and HHI, especially in cases of mergers.

    The claim of the United States had other modifications as support for their arguments. They were the 1950 amendment to Section 7 of the Celler-Kefauver and Congress sought to preserve competition for small businesses. Stood also intended to help companies focus. Also, The court was the agent that was against large companies that use concentrations in markets with increasing centralization of business. He succeeded in divesting after United States v. Philadelphia National. . Bank, 374 U.S. 321 Celler-Kefauver 362 Anti-Merger Act 1950 as amended provides relevant information:

    “That no company engaged in commerce … shall acquire all or part of the assets of another company also engaged in commerce, wherein any line of commerce in any part of the country, the effect of such acquisition may be substantially to lessen competition or tend to create a monopoly. “

    Case 4: Describe the “conduct” in question that has been considered “anti-competitive:” Determine if the defendant had used an anticompetitive Price Strategy and explain how. Likewise, describe any Non-price Strategies the defendant had used and describe how.

    In investing 233 F. Supp. 976 Richard A. Posner was counsel for the United States. Your tips helped were Attorney General Marshall, Assistant Attorney General Turner, Robert B. Hummel, James J. Coyle, and John F. Hughes. The defense attorney was William W. Alsup. Your tips help Warren M. Christopher and were William W. Vaughn. As an interested party, the National Association of Retail Grocers of the United States Attorney Bison was Henry J., Jr., as amicus curiae, urging affirmance.

    MR. JUSTICE BLACK was the judge in the case and give judgment. The date of the original application was March 25, 1960. March 28, 1960, the District Court did not grant the motion of the Government for a restraining order against Von Grocery Company. Also, The latter wanted to acquire tangible capital around the Shopping Bag Food Stores, and the ruling was that not violate the terms of demand.

    It was a backdoor way of recognizing the merger and showing favoritism to the accused before final judgment. The main argument of the defense was that a company was protecting the other from the state of collapse. They merged to protect a stronger competitor. 374 U.S. 321, 362 was the claim that prohibiting such mergers. There were bank loans that may have had access to and filing for bankruptcy as financial coverage. The company achieved this when it was about to collapse. Also, He managed to regroup with the help of government agencies and private financial consultants.

    Case 5: Describe the effect of the defendant’s “conduct” on other firms (or the main rival) in the industry.

    Von was the third-largest grocery market in the retail area, Los Angeles, on sales; while the shopping bag of food was number six in 1958. Their 1960 joint sales rose 7.5% an annual output of two and a half million. Your Los Angeles market seemed too small a part of their market to the government to fight. However, if the top ten companies had double combined; also their total market share could have been about a third of the retail market of Los Angeles.

    To be fair to these stores, which had begun as the outgoing neighborhood store many Americans of his generation knew. Ten of the previous twelve years to the merger, the number of stores has increased to a little more than twice their number. The other positive numbers include increased sales and market share. Its merger positioned the number two supermarket chains in Los Angeles. Meanwhile, the discovery of individual owners of tennis shops in Los Angeles dropped by nearly two-fifths. In 1963, the numbers continued to decline.

    The government witnesses lacked a thorough analysis of the facts and figures that the defense had in its possession. For example, from 1949 until 1958, nine of the top 20 competitors chains came into possession of 126 stores smaller rivals. An important defense witness gave details of previous acquisitions and mergers from 1954 to 1961.

    They were in the top 10 stores in Los Angeles. Also, You might consider this as an ordinary person and discriminatory legal action. They should also have ground The nine competitors target rivals for smaller parties to legal action. However, the union of the two powers of the financial market was a threat to government control in the area of Los Angeles. The government reported data in its reply, the Federal Trade Commission prepared.

    Case 6: Describe the initial legal action taken against or in favor of the defendant.

    The initial legal action taken against the defendant is that the US government accused Von’s Grocery Company of violating Section 7 of the Clayton Act because it was an attempt to create a monopoly. The company appealed and the District Court ruled in its favor. Also, it is important to mention that the government made accusations against the company; because it wanted to purchase a smaller competitor in the retail grocery market that was called Shopping Bag Food Stores.

    Case 7: Describe any subsequent legal action in the case (such as the Supreme Court), if any.

    Once the case was resolved there was no subsequent action taken. The decision on the case was repealed by the District Court and Von’s Grocery Company could merge with, and subsequently absorb Shopping Bag Food Stores.

    Case 8: Carefully describe how the model of Structure-Conduct-Performance has been applied in the case under consideration.

    The history of the struggle against mergers in the United States began in 1890. At that time, Congress passed the Sherman Act to prevent monopolies. Distrust of Americans back to the founding of the country. Unfortunately, did not protect the smaller companies businessman larger monopolistic pressures. In 1897, the Court ruled that the U.S. government was against Trans-Missouri Freight Assn., 166 U.S. 290, 323. In [384 U.S. 270, 275], the Sherman Act did not protect the small businessman.

    Congressional approval in 1914, 7 of the Clayton Act allowed the merger of corporations through the purchase of shares of its competitors. By contrast, business people find a loophole and buy their opponent’s assets. A blow to the fight against the Clayton Act device came with the endorsement of Judge Brandeis, Taft chief justice, and judges Holmes and Stone in 1926. As a result, there was a reduction in the number of large companies.

    More things 01;

    The action existed in 1950 Congress adopted the Celler-Kefauver Anti-Merger Act. Representative Celler and Senator Kefauver’s main references were 384 U.S. lawmakers 270, 276 for the period 1940-1947. They used the Brown Shoe Co. v United States, 370 U.S. 294, 315 to argue their points. They and other members of Congress had the same concerns. In contrast, 7 of the Clayton Act had stamps in their lagoon and extended its coverage using 384 U.S. 270, 277. Evacuation This involved mergers between competitors and stop all instances of mergers.

    More things 02;

    The U.S. v National Philadelphia. Banking led to Amendment 7 to cancel the anti-competitive tendencies. 384 U.S. 270, 279 is another case of reference that allowed the passage of the Celler-Kefauver Act. In United States v. El Paso Gas Co., 376 U.S. 651, 662 defendants El Paso Gas Co. were notified of antitrust charges and declined to postpone divestment from the beginning. Moreover, these two other similar cases of the United States v. du Pont & Co., 366 U.S. 316; United States v. Alcoa, 377 U.S. 271, 281 are pre-trial demand 384 U.S. 270, 303 which stood subjected to analysis.

    More things 03;

    Decisions of typos with the figures presented in court said the government ran a presentation to meet with any person or body quirks. The government regulator requires constant awareness of the impact of legislative developments and industry trends and ongoing. There is the need for external consultants to give their objective on huge demands especially in unknown actions reviews. In such cases, the now useless but necessary demand requires more in-depth research, planning, analysis, and the reality of how to fight cases misunderstood using antitrust laws. Also, This implies compulsory receive expert help to train the executors. This paper has emphasized that the demands of the past are benchmarks for current and future cases and judgments.

    More things 04;

    Upon focusing on how the SCP paradigm lived applied in the case being considered; the first thing to note is that during the 1950s and 1960s; the grocery retail industry stood characterized by ownership concentration. In other words, fewer and fewer owners started to own more and more stores (which they would go and absorb from smaller competitors). The structure and conduct of the market we’re going in the direction of fewer competitors of larger sizes. In the particular case of Von’s Grocery Company, it may see that its sales; when combined with the sales of Shopping Bag Food Stores, represented 7.5% of the total dollar amount of retail groceries sold per year in Los Angeles.

    Combining this fact by the fact that between the late 1940s and the late 1950s both businesses involved with the merger had doubled in size (measured by the number of retail stores owned by each), and that the trend was going in the direction of larger (and fewer) competitors; it was decided that there was no violation of Section 7 of the Clayton Act. In sum, it was decided that there was no attempt of creating a monopoly; but rather a strategic decision imposed by the market.

    8 Case Study of Antitrust Law US Essay Image
    8 Case Study of Antitrust Law US Essay; Image by Vural Yavaş from Pixabay.

    References; Anti-trust Law Case Study. Retrieved from https://www.ukessays.com/essays/law/antitrust-law-study-7718.php?vref=1

  • McDonald’s Strategic Marketing Plan for Case Study

    McDonald’s Strategic Marketing Plan for Case Study

    The Case Study of McDonald’s Strategic Marketing Plan; A strategic marketing plan should be a clear and simple summary of key market trends, key target segments, the value required by each of them, how we intend to create superior value (to competitors), with clear prioritization of marketing objectives and strategies, together with the financial consequences. Frequently, they are diffuse, confusing compilations for unconnected individual sections. Here is a Short Dissertation of McDonald’s Case Study, you may want Creative writing, a Term paper, a Research paper, or any Report; Also, the contact on chatbot or maybe email.

    Here is the article to explain, The Case Study for McDonald’s Strategic Marketing Plan!

    McDonald’s has adopted a three-year rolling planning timescale, with three levels:

    • A three-year strategic plan;
    • Annual operational plans;
    • And individual staff work plans for the year.

    Strategic and operational marketing plans will publish on the McDonald’s website for the information of grant applicants and other stakeholders. This Strategic Plan for 2009/2012 sets out the vision, values, and mission of the company and its strategic objectives for the next three years. It will review in a year and the next Strategic marketing Plan for 2010/2013 will then roll forward. This Strategic Plan should be read in conjunction with the Operational Plan for 2009/2010; which sets out, under each of the strategic objectives, the operational objectives to achieve during the year; the activities to undertake, the timeline for these, and the success measures to use. Progress will regularly monitor, outcomes will evaluate towards the end of the year and this evaluation will inform the rolling-forward of the plan for the next three years.

    Knowing Part 01

    After 50 years of operation, McDonald’s s is revitalizing its products, and pushing innovation through a variety of initiatives, operational and strategic marketing plans. This foodservice giant with more than 30,000 restaurants in 100 countries provides food to nearly 50 million customers each day, but decades of expansion, sales growth, and profits made the burger giant complacent. By focusing on getting bigger, not better, the company stumbled in 2002, recording its first losing quarter. By 2003, U.S. sales had flattened, as many consumers were turning to healthier options and restaurants with more upscale menu items, a segment sometimes referred to as ” fast-casual ”.

    Knowing Part 02

    Morgan Spurlock‘s film Super Size Me, released in 2004, also seriously diminished the public image of the quick-service chain, as moviegoers watched Spurlock become ill and gain 25 pounds after eating only McDonald’s s food for one month. With pressure to get back on track, it was time for McDonald’s to rethink the business. Also, The chain devised a recovery strategy that included new menu items, redesigned restaurants, and a focus on the consumer experience. Through a program titled ” Plan to Win, ” McDonald’s focused on making a deeper connection with customers through the five business drivers of the 5 Ps.

    Using its own five P’s, the company is developing and refining new strategies to deliver value, offering product variety, developing updated and contemporary stores, balancing the delivery of value pricing with more expensive items, and marketing through bold and innovative promotions. Also, the Execution of this strategy has included mystery shoppers and customer surveys, along with grading restaurants to help the company deliver on its people goals. New menu items like the Fruit & Walnut Salad in the United States and deli sandwiches in Australia are part of the commitment to serve high–quality products to satisfy customer demand for choice and variety.

    Knowing Part 03

    Restaurants are staying open longer, accepting credit and debit cards, enabling wireless Internet access, and even providing delivery service in parts of Asia. As part of the program, franchisees and suppliers ask to provide their opinions and ideas on facility design; while the company benchmarks retail leaders, such as Crate & Barrel, to help produce cleaner and smarter restaurants. The company is testing small handheld devices to use on what it calls ” travel paths, ” a process for checking operational failures such as the temperature inside the refrigerators.

    Experiments with a new grilling concept from Sweden; which grills burgers vertically instead of horizontally, offers space-saving possibilities for the chain. Also, Product offerings like the McCafé, a concept developed in the Australian market that provides gourmet coffee inside 500 existing restaurants, are proving to be successful. The trouble experienced in the early part of the millennium has abated, and executives at McDonald’s have declared a success after several years of progress under the Plan to Win.

    The Traditional Perspective in McDonald’s Operational and Strategic Marketing Plan;

    The increasing importance of strategic management may be a result of several trends. Increasing competition in most industries has made it difficult for some companies to compete. Modern and cheaper transportation and communication have led to increasing global trade and awareness. Technological development has led to accelerated changes in the global economy. Regardless of the reasons, the past two decades have seen a surge in interest in strategic management (Meaning). Many perspectives on strategic management and the strategic management process have emerged.

    It is based predominantly on three of these perspectives:

    • The traditional perspective,
    • The resource-based view of the firm, and
    • Also, stakeholder approach.

    As the field of strategic management began to emerge in the latter part of the 20th century, scholars borrowed heavily from the field of economics. For some time, economists had been actively studying topics associated with the competitiveness of industries. These topics included industry concentration, diversification, product differentiation, and market power. However, much of the economics research at that time focused on industries as a whole, and some of it even assumed that individual firm differences did not matter. Other fields also influenced early strategic management thought, including marketing, finance, psychology, and management.

    Academic progress;

    Academic progress was slow in the beginning, and the large consulting firms began to develop; their models and theories to meet their clients ‘ needs. Eventually, a consensus began to build regarding what include in the strategic management process. The traditional process for developing strategy consists of analyzing the internal and external environments of the company to arrive at organizational strengths, weaknesses, opportunities, and threats (SWOT).

    The results from this ” situation analysis, ” as this process sometimes calls, are the basis for developing missions, goals, and strategies. In general, a company should select strategies that take advantage of organizational strengths and environmental opportunities or neutralize or overcome organizational weaknesses and environmental threats. After strategies formulate, plans for implementing them establish and carries out.

    However, the traditional approach to strategy development also brought with it some ideas that strategic management has had to reevaluate. Also, The first of these ideas was that the environment is the primary determinant of the best strategy. This calls environmental determinism. According to the deterministic view, good management associate with determining; which strategy will best fit environmental, technical, and human forces at a particular point in time, and then working to carry it out.

    The Resource-Based View;

    In recent years, another perspective on strategy development has gained wide acceptance. The resource-based view of the firm has its roots in the work of the earliest strategic management theorists. It grew out of the question, ” Why do some firms persistently outperform other firms? ” An early answer to that question was that some firms can develop distinctive competencies in particular areas. One of the first competencies identified was general management capability. This led to the proposition that firms with high–quality general managers will outperform their rivals. Much research has examined this issue. Effective leadership is important to organizational performance, but it is difficult to specify what makes an effective leader. Also, although leaders are an important source of competence for an organization; they are not the only important resource that makes a difference.

    Stakeholders;

    McDonald’s has internal stakeholders, such as employees; who consider a part of the internal organization. In addition, McDonald’s has frequent interactions with stakeholders in what calls the operating (or task) environment. McDonald’s and stakeholders in its operating environment influence by other factors; such as society, technology, the economy, and the legal environment. These other factors form the broad environment.

    This article reposts; UKEssays. (November 2018). The strategic marketing plan of Mcdonald’s. Retrieved from (https://www.ukessays.com/essays/marketing/the-strategic-marketing-plan-of-mcdonalds-marketing-essay.php?vref=1).

    McDonalds Strategic Marketing Plan for Case Study Image
    McDonald’s Strategic Marketing Plan for Case Study; Image by Pexels from Pixabay.
  • A case study with an essay about Drunk Driving

    A case study with an essay about Drunk Driving

    Essay about Drunk Driving: Driving while drunk altogether knows as disabled driving where one drives when under liquor or some other medication impact. An exposition on drunk driving may handle the impacts of liquor on the driver’s psychological and actual sharpness. In certain nations, for example; Canada, driving drunk is an offense and one could imprison even though dropping driving licenses and fines the most utilizes disciplines for such offenses.

    Case study of drunk driving with little about a short essay for that.

    Driving while inebriate or drunk represents an incredible threat to drivers since they stand bound to get vehicle mishaps. Which may include wounds or even passings to themselves and their travelers (if there are any). Numerous nations particularly the UK have set diverse blood liquor focuses for drivers to help forestall street mishaps. You may know the best car dealership, jaywolfehonda.com.

    It could likewise be a thesis on the legitimate parts of drunken driving. The level of culpability of the driver, and punishments forced for drunken driving. In the United States and Canada, an extraordinary level of engine vehicle losses and fatalities are because of drunken driving. Driving affected by liquor laws (DUI) covers the land as well as air transport. Pilots may likewise be chargeable for drunken driving.

    Hardly any purpose for examining drunk driving:

    Here are a few issues that you could talk about in your paper on drunk driving kindness:

    • An individual can be blameworthy for drunk driving regardless of whether in fact, he isn’t drunk. Being drunk ordinarily, characterize as a state when an individual can’t walk straight any longer. In any case, the disability of the faculties to a certain extent that comprises criminal driving may precede the individual becomes inebriated.
    • If you got an indication for drunk driving, whether or not you have a liquor issue or not, it accepts that you do. Treatment for liquor addiction and the comparing instruction will need before your permit to drive will affirm.
    • If you have an organization that is drunk but doesn’t have the foggiest idea or won’t let it know, you may either decline to ride with him, compel him to give you his vehicle keys and drive him home, or flag down a taxi and prop him into it.
    • Along a similar line, on the off chance that you are giving a gathering, ensure you seize all vehicle keys when the visitors come in. Try not to permit any individual who isn’t calm to get back his keys, drive him home yourself, or put him in a taxi.
    • Drunken driving convictions ordinarily increments what you need to pay for vehicle protection.

    If nobody in your family or friend network drinks liquor, you honor. To get all the legalities about this exposition subject, you have to counsel specialists in the law.

    Driving under the influence (Drinking):

    Driving while drunk has been, for a long time, being talked about as the number of vehicle mishaps is expanding each day on our streets. Medications influence one’s capacity to respond to typical and little things that happen in a split second particularly when driving. The centralization of liquor in a driver’s blood is legitimately relative to the driver’s capacity to pass judgment on separations just as responding properly to abrupt happenings in the street.

    For example, the quantity of passings of single-vehicle drivers enlisting high blood liquor content is multiple times more than those of similar drivers however with a zero blood liquor content. What aggravates the issue is the way that a few people drink to the degree of getting obscure vision yet they go on and drive. This circumstance declines more when an obscured driver is driving around evening time, particularly in zones where there are no street lamps.

    To numerous individuals, sedates that influence one’s capacity to drive securely are just illicit medications, for example, pot, and bhang. Nonetheless, these incorporate numerous physician-recommended medications. And, counter medications as long as the medication changes one’s disposition or capacity to see appropriately. The obliviousness of such results from doctor-prescribed medications has added to a specific level of street mishaps particularly sedates that cause laziness.

    It is consequently dependent upon the driver to design not to drive if, all thing considers, he is anticipating drinking. Enquiring specialists about the results related to doctor-prescribed meds is likewise a decent move in fighting the issue. A portion of these medications, when joined with liquor, have more exceptional impacts than both of them could without help from anyone else.

    Social things:

    Like numerous other social issues in the public arena today, driving under the influence has not had the option to halt by straightforward guidelines, for example, street signs. Therefore, different measures have stood taken to successfully decrease the bad habit. Numerous nations have now executed the programmed abrogation of one’s permit which has ended up being one of the best measures towards taking care of the issue because normally, nobody would need for his permit to drop.

    This has made numerous drivers careful on a similar issue. The required prison sentence is additionally another viable method of getting drivers to abstain from driving while they are drunk. Discontinuance of number plates might be also a compelling strategy for taking care of this issue. Laws should establish to forestall the development of specific vehicles whose drivers disregard the ‘don’t drive drunk principle’. The utilization of a liquor blow contraption that recognizes the substance of one’s liquor has decided drunk drivers in numerous nations.

    Other things:

    This makes it conceivable to distinguish and consequently rebuff the flawed drivers. Setting up social projects that address the issues and dangers related to drunk driving should edify the drivers and give them the motivation to pay attention to the issue. Limitations to forestall evening-time driving particularly among the young who are continually going to late-evening drinking gatherings could likewise forestall vehicle mishaps.

    This may likewise include getting an assigned driver or one may decide to walk home as opposed to driving. Be that as it may, on the off chance that you need to drive drunk. One should remain calm by restricting the number of beverages (this varies for numerous individuals). Another method of remaining calm is by eating protein-rich nourishments. For example; particularly meat while drinking to help bring down the body’s pace of liquor ingestion.

    Contextual Analysis of Drunk Driving:

    The accompanying things that happen straightforwardly or by implication when you are Drunk and Driving underneath clarify;

    How to occur?

    Driving and drinking are among the most exceedingly awful propensities rehearsed by individuals everywhere in the world. Individuals feel that it is alright to drive themselves to town or even to their homes after drinking. Nonetheless, this is one thing that prompts the event of mishaps on our streets prompting genuine outcomes. More often than not when somebody affects by liquor. They will in general believe that they are invulnerable.

    This off-base decision, in any case, can prompt deadly results and ought to tend to and dodge. The conduct of driving under the influence may bring about different negative and wrecking impacts. For one, it is one of the primary drivers of mishaps. A driver driving under liquor impact is bound to cause a street mishap when contrasted with one driving under no impact. If there should be an occurrence of a mishap, demise may happen, supposedly in numerous nations over the world. Numerous passings have happened because of driving under the influence because of mishaps. The individuals who are fortunate to endure the mishaps may endure wounds including halfway or complete incapacity.

    What is the impact?

    Another impact of driving drunk is the way that when one discovers driving under liquor impact. Then, they get a terrible record, and evidently, their standing demolishes in a way. Because of the staggering impacts that come about because of driving drunk. It is essential to consider searching for ways that may diminish or better dispose of episodes of driving under the influence. There is a need to have residents taught about the impacts and outcomes of driving under the influence.

    Thusly, they comprehend that driving and drinking is and ought not to be an alternative. As it very well may be hazardous and even lethal. On the off chance that one is at a gathering or a club. And, may take liquor it is prudent to have a driver to drive them home. Then again, it is smarter to take a taxi home as this would ensure more street well-being. One can likewise choose to go through the night around any place. It is they are celebrating as this would be more secure than drinking and later on driving home. Severe laws ought to be upheld in each nation against driving drunk.

    A case study with an essay about Drunk Driving Image
    A case study with an essay about Drunk Driving; Image from Pixabay.

    Drunk Driving and Its Consequences Essay:

    Driving includes the brain of the driver; for safe driving, drivers should settle on the correct choice when on the street. They ought to observe traffic governs as needed by the law. When driving affected by liquor, the danger of causing a mishap is high. At the point when somebody inebriates with liquor to a condition of high blood liquor content (BAC), their dynamic limit hampers.

    Various states have various laws and enactments to legitimate drinking limit (blood liquor content (BAC)); that somebody can permit to drive. For example; a few nations have blood liquor content above 0.05% or 0.08% characterizes the offense while others have more elevated levels. Notwithstanding the shifting rates, the hidden rule is that drinking effect by liquor is unsafe. This paper examines issues and results in identifying with drunk-driving.

    Issues around drunk driving:

    In all conditions of the United States, it is illicit to drive affected by liquor past as far as possible per state; as per the nation’s lawful definition, drunk driving will be driving when one has taken liquor to the degree that their psychological and engine aptitudes are disabled.

    As per the National Highway Traffic Safety Administration (NHTSA), about 40% of death in street mishaps in 2006 was because of drunk driving. It assessed that around 18,000 individuals kicked the bucket in 2006 in liquor-related impacts. It is the acknowledgment of such insights that each state in the nation has its drunk-driving fortification measures and techniques.

    Results of drunk driving:

    When driving affected by liquor, the driver disregards traffic signs, images, and lights; with obliviousness. There is a high possibility that he will do the prohibited causing a mishap.

    In the United States, for example, the main source of passings for individuals younger than 24 years is engine vehicle wrecks, of which 40% are liquor related. When driving, the driver is in charge of the machine with the choices that he will make. When somebody is drunk, the choices that the person will make are probably going to be set off by the inebriation bringing about some unacceptable choice.

    Issue:

    A portion of the regular types of mishaps that drunkenness prompts incorporate getting into a dump, moving, and hitting another vehicle. Utilizing some unacceptable path brings about a head-on impact, hitting people on foot, and pointless hooting. At the point when any type of the above type of mishap happens. The travelers/person on foot hazards the opportunity of passing on or experiencing perpetual incapacity.

    Mishap-related doctor’s visit expenses are a test to the specialists, they prompted financial impediments and extension of clinical offices. At the point when somebody is a casualty of a mishap. Paid and mental injury is probably going to influence his way of life from there on. The rate at which he will deliver or add to individual financial improvement will be hampered. The United States is among those countries with high paces of drunk driving.

    Take care of the issue:

    The United States of America has sanctioned different laws and enactments to control drunk-savoring in the nation. The strategies remember severe punishments for captured guilty parties; the punishments incorporate scratch-off of one’s driving permit, detainment, and fine. Of late, the nation has sanctioned the Paradigm Developmental Model of Treatment (PDMT) which targets restoring drunk-driving drivers. To guarantee that the laws follow, state governments work with traffic police to uphold the laws.

  • 25 best Case Study for MBA management students

    25 best Case Study for MBA management students

    25 best Case Study: Here are the articles of the finest 25 Case studies for MBA management, marketing, and business students. These case studies help and motivate you why they are successful & failures in business and jobs. Every entrepreneur starts a new business before, they find and search out details about it, the previous or past successful or failing business, case study for those who startup. Why do they do well or not?

    Here are the finest 25 best Case Study that every MBA management students need to Know.

    The following 25 best case study below are;

    Case [1]: Workplace Drug Abuse

    Amber, an administrative assistant began well, however, they started to embrace bizarre and conflicting conduct. Her work keeps up truly well, yet she started arriving late and falling sick frequently; particularly appropriate around the time she got paid. She started borrowing money from others and failing to pay it back later. Soon, she began demonstrating irritability on the telephone with clients. She was caught one day sniffing white powder which happened to be cocaine.

    When confronted she stopped coming to work, leaving a gap in the organization for a considerable length of time before a substitution could find. Specialists trust the business’ activities weren’t right, holding up too long to defy Amber; and, concentrating on allegations as opposed to scrutinizing conduct straightforwardly identified with work; for example, delay and impoliteness to customers. They likewise bring up that Amber ought to have been sent in for a medical test before being through; and, through blamed for utilizing cocaine, opening up the open door for recovery rather than a separated tie. Above is the first case of the 25 best Case Study.

    Case [2]: Smaller business and bigger profit share

    Big business is appealing, with immense benefits for a few. However, there’s something to say in regards to an independent company as well; with bringing down hazards and the potential for innovativeness. Darren Robbins of Big D Custom Screen Printing in Austin, TX discovered achievement in his business by seeking after clients with orders both substantial and little. Although Big D began catering just for big requests; the shop sat idle in between until another big order request receives.

    Through viable booking and transparent pricing, the shop was able to fill in dead occasions with smaller orders. Big D found a benefit in a market share that other nearby screen printers weren’t clamoring to fill. Experts think that this was a brilliant methodology, enabling Big D to spread out hazards in their business and offer modified items. Be that as it may, no less than one individual is reproachful of the offering; calling attention to that the specialty has little upside potential, and may hurt the organization’s productivity; Above the second case of 25 best case study.

    Case [3]: Finding the rightful Successor

    Family Business is run by relying on the heir apparent. The companies do not have to go through the ordeal of finding a deserving candidate who would run the institution successfully. However, the situation was different for Carlson companies who did not have any successor to take over the reins. The senior management tried to look both internally and externally for a potential successor.

    They ultimately found an internal candidate who would work well with the family but also offered plenty of experience as an executive in different industries. According to Beverly Behan of Hay’s Group; Carlson should commend for not only making the right decision in not hiring the heir apparent but for handling the job search in a calm, effective way.

    Case [4]: Loss of Knowledge and Experience

    Another vital retirement issue is the loss of experience and information. With retirement, the employees leave the workplace; taking years of expertise and ability all along with them. But American Express found a way to retain these experiences and knowledge through its pilot program. AMEX created a team of workers transformation groups that would allow retiring members to step by step provide up some of their days to day responsibilities.

    In return, the person would spend some of this time mentoring and educating classes to successors. This resulted in phased retirement, permitting personnel to leave steadily and revel in extra time whilst nevertheless taking part in a component of their preceding salary, and regular benefits. This additionally meant that some personnel stayed a year or more previous traditional retirement age.

    AMEX believes this software is a success, allowing senior personnel to experience their final years of work in a decreased capacity; as properly as educating the current group of workers for future success. Above is the 4th case of 25 best Case Study you’ll be reading about American Express; theirs is headquartered at 200 Vesey Street in New York City. And you also know they provider of Credit Cards, Charge Cards, Travel & Insurance products.

    Case [5]: Strategic AD Spending

    Here is the 5th case of 25 best Case Study, Advertising can cost a chunk of money to any organization and the financial conditions might not be conducive to undertake such a huge ad expenditure every time. But forgoing ad spending in favor of better profits can be a mistake. Experts say that in a slump, one of the high-quality things you can do is adopt or enlarge your marketing approach to appeal to customers. During a recession, this is particularly true, as there would be a surge in cutting back on the ad spending by many organizations; make your voice even extra outstanding to customers.

    After seven years of boom, increasing from 30 to 300 locations, Firehouse Subs’ boom fizzled, and organization leaders realized they had to come up with a solution. So they returned local advertising fees collected from franchisees, not to put in their pockets, but to take hold of their local marketing. Consequently, sales fell, even more, revealing that this was not an appropriate strategy at the time.

    Firehouse reclaimed their local marketing fee, and then gave franchisees the option to take part in a new marketing campaign; requiring them to pay double for local marketing, but in return, becoming part of an $8 million advertising campaign poised for success. Experts commend Firehouse for having the courage to ask franchisees for more money where it was needed, even when times were tough.

    Case [6]: Smaller Player takes over the bigger

    It’s tough to be a little player, especially when one of the huge players will become your direct competitor. But at Hangers Cleaners, an offbeat photo and suitable consumer carrier helped them pull via when P&G opened eco-friendly dry cleaners in the same town. Hangers differentiated itself through van shipping service, humorous t-shirts, and hangers, as properly as social networking.

    The agency additionally spent time connecting with the community with the aid of partnering with nearby groups and charities. Instead of out-pricing or out-spending P&G, Hangers embraced its personality and adopted a lifestyle of notable service that customers discovered value in. As a result, Hangers has experienced a surge in its growth whilst different local dry cleaners have witnessed flat or declining revenues.

    Case [7]: Partnership leads to Market Expansion

    To support new growth, businesses got to expand past their initial client base which is a usually daunting task for little businesses. However, partnering with another successful market player will facilitate businesses to reach a brand new level. Diagnostic Hybrids, specializing in medical nosology, did simply that, partnering with Quidel, a market leader in speedy diagnostic tests.

    This partnership allowed Diagnostic Hybrids to get a bigger market presence; as well as take advantage of higher analysis and development resources. Although Diagnostic Hybrids was acquired by Quidel; key components of the organization like the same company president; and, operation as a separate subsidiary remained with them.

    Case [8]: Tesco’s Korean Venture

    Tesco’s Korean venture can be a perfect case study of creating a market share internationally. The organization made some well strategic moves in their Korean expansion, most relatively partnering with Samsung, the main Korean conglomerate, and embracing the Korean way of life by operating shops as nearby agencies and neighborhood centers.

    Tesco additionally made a smart move by way of employing almost a hundred percent Koreans on staff; with solely 4 British employees out of 23,000. Reports indicate that Tesco’s well-planned method has gained over customers in Seoul; with 25% of Koreans signed up for loyalty cards and income in the billions; discovering success in “cracking the Asian tiger,” where competitors such as Carrefour and Wal-Mart have failed.

    Case [9]: Background check for job candidates

    Background assessments are a difficulty faced by many companies; as sensitive statistics are now extra public than ever. Office Drop was no exception, as the corporation scans paper into digital files; along with personal medical history and minister sermons; most of which require a trustworthy person who can take care of documents discreetly. Many third-party companies provide quick, superficial checks; however, Prasad Thammineni, the proprietor of Office Drop was not satisfied, and he needed more accurate statistics.

    He found a company that would allow researchers to delve into several different sources and perform a more comprehensive search. There was opposition from other business owners pointing out that alternative to using Google to perform a historical check; he should have requested their enterprise network who they were using. They also endorsed that he take advantage of free resources; which include online searches and checking out social media websites to learn more about job candidates.

    Case [10]: Proper Utilization of the Human Resources

    When Gamal Aziz took the reins of the MGM Grand Hotel & Casino in his hands; he notices that there is a miscommunication between the hotel employees and whatever is going on at the hotel.

    He found an easy way to fill this gap by engaging the hotel staff in quick huddles before their shifts to give a brief overview of the day’s itinerary so that staff could offer more to guests, improving customer loyalty, return visits, and spending.

    This made considerable returns on the Hotel’s revenue. Experts laud Aziz for differentiating the MGM grand with top quality service from the employees. Here is the 10th case of 25 best Case Study, a case about employees for business growing up.

    Case [11]: Twitter and the Creme Brulee

    Marketing is the key to whether one owns a billion-dollar enterprise or setting spring rolls in a Chinese van. One can spend a chunk of fortune in doing that but it won’t yield much return until it is done effectively. Curtis Kimball, the man in the back of the Creme Brulee Cart; put Twitter to work for him amassing heaps of followers and growing his commercial enterprise by allowing people to follow the cart online.

    Curtis developed a personal relationship with his followers by asking for their advice on flavors to cart location. Perhaps the most incredible part of this story is the fact that Kimball has no advertising finances (Twitter is a free service), but enjoys distinctly popular popularity and excessive scores on Yelp.

    Case [12]: Excessive Variety leads to a Revenue loss

    Hickory Farms started with holiday gift baskets including sausage, ham, and cheese at one point had a presenting of 2,500 special products, sprawling the employer and resulting in a loss of favor with customers. Recognizing this issue, Hickory Farms streamlined itself, slashing its range of merchandise from 2,500 to 300 with more modern visuals, descriptions, and other features; such as less packaging and extra recycled content.

    The organization also overhauled its website, making it easier to save online. All of this streamlining resulted in a charge reduction of 13% that Hickory Farms used to be capable to skip on to their customers. Brand strategist Jennifer Woodbery believes that this was a smart move; making the most of Hickory Farms’ trusted name and image with an effective rebranding of offerings.

    Case [13]: Maintaining Good Employees Consistently

    It often happens that once your best employee is longer the same after promotion. Such was the case for cat shelter Paws Need Families where Della; a cleaner became an assistant manager and was soon promoted to be a manager. She started arriving late, letting applications sit, and slipped on inoculations, all serious offenses.

    Instead of confronting Della directly, meetings were held, and an assistant manager was hired to compensate for Della’s shortcomings. Ultimately, Della never cleaned up her act and fires. Ken Blanchard, co-author of The One Minute Manager believes this situation may want to have been avoided with short meetings and a review or feedback system; with the help of these, we can become aware of troubles earlier than they become actual problems.

    Case [14]: Dealing with late-paying clients

    We all hope that clients will pay on time; however, the reality is that most corporations have to deal with lateness at some point or another. How you deal with it can make all the difference; and, this case study displays a smart strategy. When a client wrote to check in on the development of work; a web developer answered that she was once hesitant to work quickly for that consumer; because she was once nonetheless ready on repayments for month-old work.

    This right away attracted the attention of the client; who contacted her and located that their Cheques were not getting delivered to the proper address. The hassle was solved almost instantaneously, implementing leverage and beneficial positive behavior. However, it was once risky, and the client criticized her for not sharing a warning earlier than coming to a difficult point.

    Case [15]: Searching for a Search Fund Structure

    This case considers how young entrepreneurs structure search funds to find businesses to take over. The case describes an MBA student who meets with several successful search fund entrepreneurs who have taken alternative routes to raise funds. The case considers the issues of partnering, soliciting funds vs. self-funding a search, and joining an incubator. This case provides a platform from which to discuss the pros and cons of various search fund structures. Above you’ll be read the 15th case of 25 best Case Study.

    Case [16]: Tylenol’s 1982 Scandal

    In 1982, seven people in Chicago died after taking Tylenol due to an unknown suspect lacing the capsules with cyanide after the products reached the shelves. In the immediate aftermath, Tylenol’s commanding 37% market share dropped to just 7% nationwide; despite the problem being contained in the Chicago area.

    Tylenol was not responsible for the tampering of the product, but to maintain the product’s reputation; Johnson & Johnson pulled all of the Tylenol from the shelves; absorbing a loss of more than 100 million dollars.

    Tylenol was successfully reintroduced with tamper-resistant packaging, discounts, and sales presentations to the medical community. The brand survived due to swift action and effective public relations from Johnson & Johnson.

    Case [17]: Business Leadership in South Africa’s 1994 Reforms

    In 1994, this case examines the role of business in South Africa’s historic transition away from apartheid to popular sovereignty. Global Digital Divide; The case provides a previously untold oral history of this key moment in world history; presenting extensive video interviews with business leaders who spearheaded behind-the-scenes negotiations between the African National Congress and the government.

    Faculty teaching the case have used the material to push students to consider a business’s role in a divided society and ask: What factors led business leaders to act to push the country’s future away from isolation toward a “high road” of participating in an increasingly globalized economy? What techniques and narratives did they use to keep the two sides talking and resolve the political impasse? And, if business leadership played an important role in the events in South Africa, could they take a similar role elsewhere?

    Case [18]: Malden Mills Case

    In some cases, making the best decision could easily compare to benefits, an exercise that Malden Mills adapted firsthand. At the point when the industrial facility torched in 1995 only two weeks previously Christmas; production came to a halt and representatives expected they’d be out of work until the point that the processing plant was reconstructed.

    Yet, CEO Aaron Feuerstein expanded the representatives 90 days at full pay, and also 180 days with benefits for $25 million to Malden Mills. After the processing plant was modified and the greater part of the uprooted specialists were rehired, collaboration and profitability achieved another high with 40% more business, 95% client, and representative maintenance.

    The creation incremented from 130,000 to 200,000 yards for each week. In any case, from that point forward, Malden Mills has been to liquidation court three times; with a significant part of the obligation fixing to the remake of the industrial facility. Feuerstein made representatives cheerful, certainly, yet business students should examine this case to consider whether striking humanitarian activities will satisfy at last.

    Case [19]: When Starbucks had to shut outlets

    In 2008, Starbucks declared that it would close 600 US stores. Till that point, Starbucks stores had included new contributions, including Wi-Fi and music available to purchase, yet begun to lose its warm “neighborhood store” feeling for a chain store persona.

    Harvard Business Review brings up that in this circumstance, “Starbucks is a mass brand endeavoring to charge an exceptional cost for an affair that is not any more extraordinary”. Meaning, to keep up, Starbucks would either need to chop costs or cut down on stores to reestablish its image selectiveness.

    HBR’s contextual investigation imparts three issues to the development of Starbucks: estranging early adopters, excessively wide of interest, and shallow development through new stores and items. Harvard prescribes that Starbucks ought to have remained private; developing at a controlled pace to keep up its status as a top-notch mark. Here is the 19th case of 25 best Case Study, this case is about Starbucks, how did they start? how do they grow up? how they make simple and fast touch the customer build tree.

    Case [20]: Supply Chain Disruption

    In 2000, a fire at the Philips microchip plant affected telephone manufacturers Nokia and Ericsson. The groups reacted in extraordinary ways, and ultimately, Ericsson did no longer do well, quitting the mobile smartphone commercial enterprise and permitting Nokia to win over the European market.

    While Ericsson had tied up all of its key elements in a single source and decided to wait till the hassle got over; Nokia worked to snatch up spare chips from different plants and suppliers; they also re-engineered some of their telephones to adapt to one-of-a-kind chips from new suppliers. It’s no longer difficult to imagine what the outcome was.

    Nokia stayed trucking along, whilst Ericsson suffered from months of lost production and sales; permitting the market to dominate with the aid of Nokia. This incident and fallout is a classic lesson in supply chain risk management. Above is the 20th case of the 25 best Case Study, you may never forget Nokia’s marketing loss.

    Case [21]: Crisis Management

    In 2009, Maclaren issued a recall for every stroller it had sold in the US for a decade, which was around 1 million units. The strollers were recalled so that a cover could mount to stop the amputation of a baby’s fingers; which ought to show up if the toddler were to be in the stroller in the incorrect spot.

    As a luxury brand, this incident proved to be detrimental even though it was a case of misuse of the product and not a manufacturing defect. Experts are of the view that Maclaren did take the correct step in the aftermath of the recall, asking for a fast track recall from the Consumer Product Safety Commission, and soon as it started spreading through the press, saving face and also embracing a mission of toddler safety.

    Case [22]: Triumph in entering Global Market

    In 2010, Triumph sold just 7,562 bikes in the UK, but 50,000 worldwide, indicating that an international activity paid off for the company. Triumph, a British Bike manufacturer gradually faded out of prominence in their home market three decades ago.

    However, it gained a new life internationally. Triumph’s famous manufacturing facility in Warwickshire closed up shop in 1983, but the Indian factory remained; and, these days it has become very popular. The agency struggles to meet demand in India, with a six-month ready list and a new factory being built.

    India’s middle-income group has embraced the car as a low-cost commodity, even giving them dowries at weddings. The success of Triumph in India can be another example of a splendid case study.

    Case [23]: Shake Shack IPO

    When Shake Shack went public on January 30, 2015, investors displayed a similar enthusiasm. Opening day investors bid up the $21 per share offering price by 118% to reach $45.90 at the closing bell. From an art project in a New York City park, Shake Shack developed a devoted fan base that greeted new Shake Shack locations with cheers and long lines. By the end of May, investors were paying $92.86 per share.

    Students ask if this price represented a realistic valuation of the enterprise; and, if not, what Shake Shack was truly worth. The case provides extensive information on Shake Shack’s marketing, competitors, operations, and financials; allowing instructors to weave a wide variety of factors into the valuation of the company.

    Case [24]: IBM CSC

    As the program entered its second decade in 2016; students ask to consider how the program can improve. The case considers IBM’s CSC (Corporate Service Corps); a program that had become the largest pro bono consulting program in the world. The case describes the program’s triple-benefit: leadership training to the brightest young IBMers; brand recognition for IBM in emerging markets; and, community improvement in the areas served by IBM’s host organizations.

    This case allows faculty to lead a discussion about training, marketing in emerging economies; and various ways of providing a social benefit. The case highlights the synergies as well as trade-offs between pursuing these triple benefits.

    Case [25]: Coffee 2016 supply chain and generate ideas

    Here is the last case of the 25 best Case Study; Coffee 2016 asks students to consider the coffee supply chain; and, generate ideas for what can be done to equalize returns across various stakeholders. The case draws a parallel between coffee and wine. Both beverages encourage connoisseurship, but only wine growers reap a premium for their efforts to ensure quality.

    The case describes the history of coffee production across the world; the rise of the “third wave” of coffee consumption in the developed world; the efforts of the Illy Company to help coffee growers; and, the differences between “fair” trade and direct trade. Faculty have found the case provides a wide canvas to discuss supply chain issues, examine marketing practices; and, encourage creative solutions to business problems.

    25 best Case Study that every MBA management students need to Know Image
    25 best Case Study that every MBA management students need to Know; Image from Pixabay.

    Above you may well study and understand the 25 best Case Study, If you think the article is useful and readable for MBA students then you may share it, Thank you for reading and learning it.

  • FEMA Case study: Why RBI asks 125 crore fees on Reliance Infrastructure?

    FEMA Case study: Why RBI asks 125 crore fees on Reliance Infrastructure?

    What is the matter of the FEMA Case study? When RBI (The Reserve Bank of India) has asked the Anil Dhirubhai Ambani Group firm, Reliance Infrastructure (earlier, Reliance Energy); to pay just under Rs 125 crore as compounding fees for parking its foreign loan proceeds worth $300 million with its mutual fund in India for 315 days and then repatriating the money abroad to a joint venture company. These actions, according to an RBI order, violated various provisions of the FEMA (Foreign Exchange Management Act).

    FEMA Case study: RBI asks 125 crore fees for Investing Mutual fund settlement on Reliance Infrastructure.

    Why RBI ask penalty to pay on Reliance Energy? For the justification of its levy of fine of Rs 125 Crores, RBI viewed that as the Reliance has made an additional income of Rs 124 crores by parking its ECB in its mutual funds in contravention of ECB end-use restrictions; Reliance Energy was liable to pay a fine of Rs 124.68 crores.

    In 2006;

    In its order, RBI said Reliance Energy raised a $360-million ECB on July 25, 2006, for investment in infrastructure projects in India. The ECB proceeds were drawn down on November 15, 2006, and temporarily parked overseas in liquid assets.

    In 2007;

    On April 26, 2007, Reliance Energy repatriated the ECB proceeds worth $300 million to India while the balance remained abroad in liquid assets.

    It then invested these funds in Reliance Mutual Fund Growth Option; and, Reliance Floating Rate Fund Growth Option on April 26, 2007. On the following day, i.e., on April 27, 2007, the entire money was withdrawn and invested in Reliance Fixed Horizon Fund 3 Annual Plan series V.

    In 2008;

    On March 5, 2008, Reliance Energy repatriated $500 million (which included the ECB proceeds repatriated on April 26, 2007, and invested in capital market instruments); for investment in the capital of an overseas joint venture called Gourock Ventures based in the British Virgin Islands.

    RBI said;

    Under FEMA guidelines issued in 2000; a borrower requires to keep ECB funds parked abroad till the actual requirement in India. Further, the central bank said a borrower cannot utilize the funds for any other purpose.

    The RBI order signed by its chief general manager Salim Gangadharan said;

    “The conduct of the applicant was in contravention of the ECB guidelines and the same are sought to compound.”

    During the personal hearing on June 16, 2008, Reliance Energy, represented by group managing director Gautam Doshi and Price Waterhouse Coopers executive director Sanjay Kapadia, admitted the contravention and sough compounding. The company said due to unforeseen circumstances, its Dadri power project was delayed. Therefore, the ECB proceeds of $300 million were bought to India; and, were parked in liquid debt mutual fund schemes, it added.

    Rejecting Reliance Energy’s contention;

    RBI said it took the company 315 days to realize that the ECB proceeds not requires for its intended purpose; and, to repatriate the same for alternate use of investment in an overseas joint venture on March 5, 2008.

    Reliance also contended that they invested the ECB proceeds in debt mutual fund schemes to ensure the immediate availability of funds for utilization in India.

    The RBI official said in the order;

    “I do not find any merit in this contention also as the applicant has not approached RBI either for utilising the proceeds not provided for in the ECB guidelines; or, its repatriation abroad for investment in the capital of the JV.”

    In its defense, the company said the exchange rate gain on account of remittance on March 5, 2008; would be a notional interim rate gain as such exchange rate gain not crystallize.

    But RBI does not think so. They have also stated that in terms of accounting standard 11 (AS 11); all foreign exchange loans have to restate and the difference between current exchange rate; and, the rate at which the same remit to India, has to show as foreign exchange loss/gain in profit and loss accounts.

    However, in a scenario where the proceeds of the ECB park overseas; the exchange rate gains or losses neutralize as the gains or losses restating of the liability side are offset with corresponding exchange losses or gains in the asset. In this case, the exchange gain had indeed been realizing and that too the additional exchange gain had accrued to the company through an unlawful act under FEMA,” the order said.

    FEMA Case study Why RBI asks 125 crore fees on Reliance Infrastructure Images
    FEMA Case study Why RBI asks 125 crore fees on Reliance Infrastructure.

    Finally taken fees;

    It said as the company has made an additional income of Rs 124 crore; it is liable to pay a fine of Rs 124.68 crore. In August this year, the company submitted another fresh application for compounding; and, requested for withdrawal of the present application dated April 17, 2008; to include contravention committed in respect of another transaction of ECB worth $150 million. But RBI said the company will have to make a separate application for every transaction; and, two transactions are different, independent, and cannot be clubbed together.

  • Zara Case Study: Why they are Best in Fashion Business Model?

    Zara Case Study: Why they are Best in Fashion Business Model?

    Zara is one of the most well-known brands in the world and is also one of the largest international fashion companies. Case Study of Zara – Why they are Best in Fashion Business Model? They are the third-largest brand in the garment industry and are a unit of Inditex. It’s their flagship range of chain stores and headquarters in Spain. Amancio Ortega opened the first Zara store Established in 1975; Zara is one of the most successful retailers in today’s world; their case study explains why they are best. Their clear focus and vision have made them tap the power of fashion. Zara’s business working model is quite diverse from the other retailers; this makes them set out in the market. It has promoted the message of high fashion at a lesser cost across all countries through its unique and different selling techniques.

    Zara Case Study Analysis: Why they are Best in Fashion Business Model? Explanation.

    Zara under the flagship of Inditex, (a holding company located in Northwest Spain) is a fashion imitator; it comprehends what its customers desire and then designs and manufactures according to their expectations. Zara opened its first outlet in Spain in 1975. The headquarters of the company is based in Galicia. There are more than 2600 stores across 73 countries in the world. The Zara clothing line accounts for a huge bulk of its parent group’s revenues.

    There are other clothing brands owned by Inditex such as Kiddy´s Class (children’s fashion), Pull and Bear (youth casual clothes), Massimo Dutti (quality and conventional fashion), Bershka (avant-garde clothing), Stradivarius (trendy garments for a young woman), Oysho (undergarment chain) and Zara Home (household textiles). Inditex owns all Zara outlets except for places where they are not allowed ownership of stores (that’s where Franchises step in). Also, know What do you understand about International Advertising?

    The mission of Zara:

    “Through its business model, Zara aims to contribute to the sustainable development of society and that of the environment with which we interact”. Interestingly, Zara’s (Inditex’s) mission statement here makes no mention of clothing – either directly or indirectly. Instead, their case study introduces three salient components of Zara: the business model, the environment, and society at large. The former appeals to Zara’s unique strategy. The latter two elements highlight Zara’s appeal to environmental sustainability (as evidenced by various initiatives in their product design and distribution) and sustainable society.

    Zara is renowned for coming up with products on a short timescale instead of taking forever. They are known for taking around 2 weeks to develop products and have been known to come up with around 10,000 new designs every year (which is an industry record).

    They have bucked the trend by making productions in Europe instead of shifting their entire production to Third World or Developing countries. However, some of their clothes are manufactured in parts of Asia because they have a longer shelf life. They make most of their products inside Spain or other European Countries as they own a large number of factories in both Spain and Portugal.

    More information:

    They also don’t have to depend on anyone else as they can get everything done by themselves. Zara is unique in the way that it does not spend money on marketing; and, instead, it concentrates on opening new stores instead. Their brave experiments have led them to label as one of the most innovative retailers in the world.

    Zara started with low priced products which were pale imitations of high-end fashion products. This move led to Zara being a smashing success; and, allowed them to expand by opening more stores in Spain. The company management also managed to reduce the time it took to create new designs and came up with the term “instant fashions” which allowed them to capitalize on new trends fast. Zara is known to use teams of designers instead of individuals.

    Zara has to face a lot of competition from H&M, Gap and Benetton internationally. Fortunately, Zara considers being more fashionable than the rest of the brands even though its price is less than Benetton and Gap. H&M is still cheaper than Zara but is equally fashionable as Zara. Gap and Benetton are less fashionable and more pricy.

    “Fast Fashion” Zara is Business Model:

    Zara’s business model is based on the principle that it can sell “medium quality fashion clothing at affordable prices”. Vertical integration and the ability to come up with a quick response is a key factor to Zara’s successful business model otherwise they would be nowhere without it. The process for Zara has been designed in such a way that it has the various functions within the business system such as designing, sourcing and manufacturing, distribution and retailing; Zara case study explains everything.

    They do all of these themselves and that is one reason why their growth is at a good rate. However, what goes up must come down and Zara is not immune to the problems in the world. The way they operate can also prove to be their undoing due to the model they are currently utilizing. The fact that they have their distribution center and manufacturing unit is a very weak point.

    Discuss:

    This can discuss further in this document. The management at Zara have come up four fundamental success factors; short cycle time for the creation of the product, small quantity per product (and not too much of the same stock); an extensive variety of product every season (so that users can choose easily) as well as a huge investment in information; and, communication technology to allow them to stay on track. Zara knows what its customers want by tracking their preferences on a year-round basis.

    They have their team of designers who have been recruited fresh out of fashion school. It is not a tough job to tell them what they want based on the input they receive. They make around a limited quantity of clothes based on the 11000 various items designed by its in-house staff. Zara does not make any losses as they only order a limited quantity of each item which they believe is stylish; and, will be more restricted season-wise.

    For example:

    If they have miniskirts in design they will only be available for a short time due to the short summer period in Europe. Other clothes which can work year-round and for which the trend does not change are outsourced to Asia as the cost won’t be so high. The outsourcing operation is very handy mainly because these clothes have a longer shelf life. It does not take a long time for the clothes to prepare as it merely takes around 4 weeks total for the whole process: from design to the finished product in the stores.

    The fact that Zara knows what sort of trends are there in the market and is quick enough to change their strategy to match the trends in the fashion industry gives them a huge advantage. They can modify their timetable easily to adjust for a change in the trends in the market. Normally it takes around 8 to 12 months for any normal retailer to forecast trends and come up with a style and send it for production.

    They are unable to match what Zara does and they end up losing big time. Even if a style fails to sell much, Zara can easily sell the clothes at a discount. The fact that the number of clothes manufactured was so low that they lose much. Their low volume strategy has helped them have a very low number of discount sales every year as compared to a high rate for the rest of the industry. However, this leads to higher costs which are a disadvantage; but, then they don’t have to worry about having higher inventories.

    For Method:

    This method allows for low inventory and high-profit margins. They don’t save any money here with costs but then they get the maximum out of their clothing line. A problem they face is the fact that since Zara controls everything it is not easy for them to expand or relocate as they have to stay put in one place or the whole operation will suffer and the goods will cost more to distribute. Zara’s business model is wonderful in the sense that it has a very fashion-forward line as they know which trends to cash in on.

    They seem to have the Midas touch of turning everything into gold. Their policy is to have a mostly young and fashion-conscious staff so that they will also be able to double as trendsetters. If for instance, a certain item in a store sells well then the management decides to sell the same item in other locations as well. The key is that most of the items are in short supply; and, people presume that there is a shortage of items that end up making consumers want to buy more. A key factor in Zara’s success is the fact that it has sourced its products from the right places.

    They have based their procurement offices in a couple of fashionable cities in the world. This allows them to witness the trends first hand and then to quickly come up with a solution of their own. They don’t buy all the raw products on their own as they use one of their parent group’s procurement units to do all it’s purchasing. One clever move on their part is that they buy most of their fabric in grey so that there is greater flexibility. It doesn’t take long for the fabric to prepare.

    Distribution:

    The main distribution artery is in Spain where they have their biggest distribution center. They also have some smaller distribution centers in countries such as Argentina, Brazil, and Mexico. The problem with the distribution center is that it is purely based in Spain; and, does not have the capacity for a heavy load. It is a huge distribution center and occupies around 500,000 square feet in total.

    They only have the capability of processing around 60,000 folded garments in an hour. They need to find a new distribution center or increase their operations so that they can save more time. However, the biggest advantage for them is the fact that they have vertical integration which allows them to manufacture; and, distribute their stuff without having to be at the mercy of any supplier.

    It is not tough to move any of their products as they have their railway network which allows them to move goods easily to its distribution center. Once the goods are ready they are shipping out immediately though the shipping schedule is only twice a week. European stores get their goods early (around 24-36 hours) while other destinations get them within 2 days.

    This system has allowed them to achieve a very high level of accuracy in its shipments. The other good thing is that the outlets don’t take long to display the new outfits once they reach their destination; and, this allows them to show new stock to their customers. The clothes also code according to their color so that the staff knows where to place them. This makes it easier for the customers to go around color matching the items they want to buy.

    Zara Case Study - Why they are Best in Fashion Business Model Image
    Zara Case Study: Why they are Best in Fashion Business Model? Image from Vogue.

    When Zara becomes a business model, there are some problems to face.

    Zara is facing a large number of issues which can cause them several problems in the future, their case study follows. Even though Zara has a consistent business system that gives them a competitive advantage it is always in the danger of tanking badly. Zara’s biggest advantage is the fact that its economies of scale are really good; and, that they have been able to ramp up their distribution system. The continued growth is good for them in every way.

    They have been helped a lot by their expansion in the international market. However, the case study explains their growth in the international market will curtail due to the reason that Zara has a very centralized logistics model. Understandably, Zara has to expand its distribution centers and to increase its capacity. Zara has its main distribution center in Spain; and, it won’t be easy going trying to expand when its base is only in Spain. This will affect their plans to go international and to target more regions.

    They can’t simply survive with a European presence alone. They do indeed have a presence in other countries but then it is not as much as it should be. It has a huge presence in Spain but quite limited when it comes to other countries. They can easily target the North American region where they don’t have much of a presence compared to the huge size of the region.

    Problems of Zara:

    The problem is that there are a lot of outlets there and a lot of competition coupled with the need for plus-sized clothing, high cost of operations and a very mature market. Zara needs to come up with a strategy so they can compete very aggressively over there. They can also target South America but the problem is that it is not a very stable region; and, any geopolitical problems can lead to profits being low.

    A good market would be the ever-reliable Middle East where Zara already has a small presence. However with talks of a revolution in the air and other geopolitical problems it can be a risky bet. There are a few countries in the region which will lead it to be profitable; but, then the market small compares to other regions. They can easily opt for countries such as the South East Asian markets; and, South Asia which have a lot of potentials.

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  • A Case Study about Entrepreneurship businesswoman Mary Kay Ash

    A Case Study about Entrepreneurship businesswoman Mary Kay Ash

    The founder of Mary Kay Inc, Mary Kay Ash is an outstanding woman in the business in the 20 century. Mary Kay Ash was an American businesswoman and founder of Mary Kay Cosmetics, Inc. There are many successful entrepreneurs over the world but none as unique as Mary Kay Ash. She is an amazing speaker, motivator. Her achievements left a remarkable mark on American business industry and opened the door for women around the world to achieve their potential and successful life.

    A Case Study about Entrepreneurship businesswoman Mary Kay Ash, 1918-2001.

    She is referenced to as one of the 25 Most Influential Business Leaders during the Last 25 Years in 2004. The United States were lowered to half-mast for her when she died in 2001. Mary Kay Ash wined numerous awards and honors during her life. Texas Women’s Chamber of Commerce named her as Texas Woman of the Century in 1999. In 2002 Dallas Business Hall of Fame Laureate in recognition of her lifetime achievements as well as demonstrating inspiring business and community leadership. In 2003 Baylor University named Mary Kay Ash as Greatest Female Entrepreneur in American History.

    According to the American National Business Hall of Fame (ANBHF),

    Mary Kay Ash was working for several direct sales companies for approximately 25 years. At the age of 48, she decided to retire from her work after her underling was promoted above her and that man was paid twice salary than her due to the sexuality issue. She felt her achievement had never been rewarded just because she was a woman. To respond to this situation, Mary Kay Ash launched Beauty by Mary Kay with her 20-year-old son, Richard in 1963.

    It was the first company dedicated to open opportunity to women and give them a more beautiful life. Mary Kay Ash had an amazing ability to forecast market opportunities and to manage the company effectively. She applies herself to open the door for the women and led more and more women to succeed in their own terms. Also, she is a good communicator not only because she recruits plenty of beauty consultants, but also she was able to personally meaningful to employees, teach them the skills of customer service and sell products.

    Also, Mary Kay wrote three books in her spare time. The first was her autobiography, Mary Kay, The second one is Mary Kay on People Management, and it was based on her experiences in business philosophy. Another one You Can Have it All which was the best-selling book after the first day it was introduced. What is worth mention is that Mary Kay on People Management has been included in business courses at Harvard University.

    A Case Study about Entrepreneurship businesswoman Mary Kay Ash
    A Case Study about Entrepreneurship businesswoman Mary Kay Ash.

    History; Company Information Mary Kay Cosmetics, Inc.

    Mary Kay Inc is one of the largest cosmetics companies in the United States. The world headquarters is located in Dallas, Texas, U.S.A. It specializes in the production of skincare and related products which including skin creams, cosmetics, dietary supplements, and other personal care items. The majority of their products are developed, tested, produced and packaged by their manufacturing team in Dallas and China.

    All of the products are sold by the professional women direct sale force. As of 2009, the company sold its products in 35 countries around the world. Mary Kay Inc began with the big dream of Mary Kay, opening doors for women, in 1963. At that time, Mary Kay Inc. was in a small office with nine beauty consultants.

    The Startup Success;

    After 47 years, Mary Kay has its own professional product development department, product test department, and a huge number of beauty consultants across the world. Beauty by Mary Kay is a direct selling company and it follows the basic direct selling model-party plan model. The company produces related products and sells them to their salespeople who are called ‘beauty consultants’ in Mary Kay, Inc. To be an independent contractor-beauty consultant in Mary Kay Inc, women should have an agreement with the company and pay for the product inventory with cash.

    Mary Kay does not allow their beauty consultants to purchase products by credit since sometimes credit might bring finance pressure to beauty consultants themselves. All of the beauty consultants can get products for half the price. The new beauty consultants should be familiar with the products and be able to process it to customers. Every year the company rewards its top performance beauty consultant. Mary Kay Ash built the company culture based on her 25 years of work experience.

    People who work in Mary Kay Inc should take pride in the company, be willing to take risks, seek improvement continuously, follow the Golden Rule – faith first, family second and career third. Also, Mary Kay rewards them regularly and even in public. In her culture, listening to individuals is very important. Hearing what the employees trying to say, constructively criticizing employees and encouraging them at the same time helps make them feel important within the organization.

    More About the founder the Mary Kay Cosmetics, Inc.

    Mary Kay has helped countless women throughout the world find success on their own terms and be their own bosses. Learn more about her timeless principles and influence in The Mary Kay Way and other powerful books. Mary Kay Ash built a global independent sales force that today numbers more than 3 million women and are respected by business and academic leaders.

    How? The secret is in her book, The Mary Kay Way, a Wall Street Journal bestseller. For forty-eight years, the principles in The Mary Kay Way have helped the Company succeed through changing economic times and explosive global growth. It has been said that no company wholeheartedly embodies the values and reflects the beliefs of its founder more than Mary Kay Inc. Recognized today as America’s greatest woman entrepreneur, Mary Kay Ash stepped out into a man’s world in 1963 to blaze a new path for women.

    She grew her business based not on the rules of competition but on The Golden Rule. By “praising people to success” and “sandwiching every bit of criticism between two heavy layers of praise,” this energetic Texan opened new opportunities for women around the world and built a Multi-billion-dollar corporation. And after nearly fifty years, her timeless people-centered philosophies drive her global Company and continue to touch the lives of people worldwide.

    SUCCESS STORY of Mary Kay Ash:

    Over the years, there have been many successful business leaders but none as unique as Mary Kay Ash. More read about in PDF.

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    A dream company.

    When Mary Kay Ash “retired” from a successful career in direct sales in early 1963, she decided to write a book to help women survive in the male-dominated business world. She made two lists. One contained things the companies for which she had worked had done right; the other included the things she felt they could have done better. When she reviewed the lists, Mary Kay realized that she had inadvertently created a marketing plan for a dream company – one which would provide women with open-ended potential to achieve personal and financial success.

    With her life savings of $5,000 and the help of her 20-year-old son Richard Rogers, Mary Kay launched her dream company on Friday, Sept. 13, 1963.

    Guiding philosophies.

    Mary Kay adopted the Golden Rule as her guiding philosophy, determining that the best course of action in virtually any situation could be easily discerned by doing unto others as you would have them do unto you. She also steadfastly believed that life’s priorities should be kept in their proper order, which to her meant putting faith first, family second and career third.

    She stressed the importance of recognizing the accomplishments of others. And she constantly encouraged both the corporate staff and the independent sales force to act as if each person they met was wearing a sign around his or her neck that read “Make me feel important.” Today, Mary Kay, Inc. remains true to the principles of Mary Kay Ash.

    Mary Kay Ash’s honors.

    Countless business leaders, authors, politicians, and members of academia have recognized the pure brilliance and determination of Mary Kay Ash. She received numerous prestigious awards during her lifetime and many more following her death on Nov. 22, 2001.

    Some of her honors include:

    1. “100 Greatest Women of 100 Years” by the YWCA of Metropolitan Dallas (2008)
    2. A&E Television produced “Mary Kay” which aired on the Biography Channel (2006)
    3. PBS and the Wharton School of Business’s “25 Most Influential Business Leaders of the Last 25 Years” (2004)
    4. Baylor University’s “Greatest Female Entrepreneur in American History” (2003)
    5. “Most Outstanding Woman in Business in the 20th Century.” Lifetime Television (1999)
    6. National Business Hall of Fame, Fortune (1996)
    7. Pathfinder Award, National Association of Women Business Owners (1995)
    8. One of “America’s 25 Most Influential Women,” The World Almanac and Book of Facts (1985)
    9. Horatio Alger Distinguished American Citizen Award (1978)

    Entrepreneurial Process of Mary Kay Ash:

    In the 1960s in the US, most women faced gender discrimination when they seek promotion opportunity in the workplace. Women suffered injustices just because they were women. This problem was quite common back in that point in time. Women have fewer-work opportunity and some of them have to stay at home and look after children. After Mary Kay retired from her job, she decided to do something that could help other women in becoming successful. With this dream, she launched Beauty by Mary Kay in 1963.

    It is the first beauty line that was dedicated to making life wonderful for women. It was a good career opportunity for women back then when women faced fewer choices. In the meantime, an American cosmetologist introduced her home-brand skincare products to Mary Kay. This skincare product was developed by her father – a hide tanner. Many of relatives and their friends use these products for several years and the feedback is quite positive.

    Quotes; Mary Kay said that,

    “From my own use and the results I had personally received, I knew that these skin-care products were tremendous, and with some modifications and high-quality packaging I was sure they would be a big seller!”

    Therefore, after the cosmetologist died, Mary Kay bought the recipes of the skin products from her family. With her life savings of $5,000, her great dream, and the original formula of skin cream, she rent a small storefront in Dallas and set up a manufacturing plant. The first employees of the company were one chemist, her second husband and they recruited saleswomen as independent agents who can pay for their products in advance.

    Mary Kay was dedicated to making women’s lives more beautiful. She creates a principle as Golden rule -praising people to success- and faith first, family second and career third. Mary Kay Ash usually said that it was a company with heart. The objective of the company is not only selling products but also teaching how to build a better self-image to female customers.

    Quotes; As Mary Kay Ash said,

    “I envisioned a company in which any woman could become just as successful as she wanted to be. The doors would be wide open to opportunity for women who were willing to pay the price and had the courage to dream.”

    Because of enriched experience in related industry, she avoided the trial and error period which many new business leaders might face. In 1964, the sales of the first year were $198,514 and the number of consultants approximately reached 318 at the end of the year. Years 1967, Mary Kay offered stock to the public. Years 1969 the company built a 275,000 square feet manufacturing plant in Dallas and built another four regional distribution centers in 1970.

    The rapid expansion of the company was directed by Mary Kay and her son, Richard Rogers. Who is in charge of the management functions of May Kay Inc. Rogers gradually built an effective management team by 1985. During the same year, Mary Kay leveraged a buy-out and reorganized her company back into private ownership by her family. After that, Mary Kay continued the international market expansion during the middle of the 1990s to the late 1990s.

    Company Success;

    A successful company should identify the current market opportunity, concept, required resources. It also needs effective methods of managing people. All of the beauty consultants in Mary Kay have unthinkable enthusiasm. When they serve the customers because of the personal style of Mary Kay Ash. This enthusiasm becomes an outstanding characteristic of Mary Kay Inc. Every year the company rewards their top performance employers with pink Cadillac, jewelry and luxurious vacation.

     

    Currently, the program of self-esteem boosts and generous incentives. Become, a subject in the business world and a large number of companies study the management method of Mary Kay. After many years of efforts and continuous improvement. Their wholesale sales reached one million in the United States market and opened their first branch in Australia in 1991. In 1994, May Kay Inc was honored as “Most Admired Corporation in America.” by Fortune magazine. In 2008, Mary Kay Inc reached sales revenue of approximately 2.6 million dollars in wholesales and has double-digit growth from 1963.

  • A Case Study is explained Dell SWOT Analysis

    A Case Study is explained Dell SWOT Analysis

    Dell SWOT Analysis; This case study is explained their SWOT Analysis and Marketing Opportunities for Dell. Dell is an American multinational computer technology company based in Round Rock, Texas, United States, that develops, sells, repairs, and supports computers and related products and services. In 1983, 18-year-old Michael Dell left college to work full-time for the company he founded as a freshman, providing hard-drive upgrades to corporate customers.

    This Case Study is explained, what is the Dell SWOT Analysis?

    In a year’s time, Dell’s venture had $6 million in annual sales. In 1985, Dell changed his strategy to begin offering built-to-order computers. That year, the company generated $70 million in sales. Five years later, revenues had climbed to $500 million, and by the end of 2000, Dell’s revenues had topped an astounding $25 billion. Dell Social Business Strategy for Case Study!

    The meteoric rise of Dell Computers was largely due to innovations in supply chain and manufacturing, but also due to the implementation of a novel distribution strategy. By carefully analyzing and making strategic changes in the personal computer value chain, and by seizing on emerging market trends, Dell Inc. grew to dominate the PC market in less time than it takes many companies to launch their first product.

    Dell SWOT Analysis:

    The following swot Analysis of Dell below are;

    Strengths:

    First Dell SWOT Analysis of Strengths; According to Dell.com, Dell incorporation announces itself as the world’s leading computer company. Dell is the World’s largest PC maker. Started with the capital of $1000 as in the current stage it has collected $2.478billion net income in 2009. For the last couple of years, Dell has taken its position as a market leader. Dell’s brands are one of the well known and renowned brands in the World. Dell avoids the intermediaries and supplies product directly to the end users. It uses Customer Relationship Management approaches with information and technology to collect data on its loyal customers.

    So that a customer selects a particular PC model, then it goes for to add items according to customer’s choice and upgrades until the PC is fitted out to the customer’s own specification. The components which are used to make a computer ready are made by suppliers, never by Dell. PC’s are fitted by using comparatively cheap labor. You can even keep track of your delivery by contacting customer services. When the goods became ready it will reach among the customer by courier.

    Weaknesses:

    Second Dell SWOT Analysis of Weaknesses; Dell has huge varieties of products and components made by different suppliers and different countries. So sometimes it faces unexpected problems caused by the different component which is used for the products. It is a minor case which happened in 2004. Dell had to recall 4.4 million laptop adaptors because of a fear that they could overheat, causing electric shocks or fires. The main weak point of Dell is that it doesn’t manufacture the product.

    It depends upon other manufacturer and it buys the product from the supplier and assembles the product as per customer’s choice and desires. So dependability is the main weak point we find in a case study of dell incorporation. Dell buys its component from the selected hi-tech component manufacturer. So sometimes the manufacturer or supplier who supplies for Dell stop manufacturing, Dell has to bear the huge loss on its overall sales.

    Opportunities:

    Third Dell SWOT Analysis of Opportunities; When Michael Dell was replaced by the post of the chief executive officer by Kevin Rollins in 2004 the company had got new blood, management, vision, and new strategy. That could lead the organization into a new even more profitable period. Dell is chasing the diversification strategy by developing a lot of new products to its range.

    It also provides multiple facilities to its customer such as three in one, two in one, for example, getting computer peripherals when buying a Dell PC. It also produces non-computing goods such as iPod and other electronic brands. Therefore the non-computing goods of Dell compete against others.

    Pursuing a diversification strategy Dell can find out new markets and customers in order to sell its mass products. Dell develops low-cost price customers in order to sell its retailers all over the world. The produced PCs are unbranded and they should not be known as being Dell when the customer makes the purchase. Rebranding and rebadging for retailers, although a departure for Dell, gives the company new market segments to attack with the associated marketing costs.

    Threats:

    Finally Dell SWOT Analysis of Threats; The biggest threat for Dell incorporation is the competition in the existing global PC market. Well reputed companies like IBM, COMPAQ also adopting the same kind of marketing strategies, so in the current global market of PC compete with the same kind of product is an emerging challenge for dell incorporation.

    As with all profitable brands, retaliation from competitors and new entrants to the market poses potential threats. Dell sources from Far Eastern nations where labor costs remain low. But there is nothing stopping competitors doing the same – even sourcing the same or similar components from the same or similar suppliers. Remember, Dell is a PC maker, not a PC manufacturer.

    Dell’s commitment to customer value, to our team, to being direct, to operating responsibly and, ultimately, to winning continues to differentiate us from other companies. The Background section provides critical information and history of Dell’s business world. Economic factors; The recession slows down consumer spending and disposable income reduces. Dell Inc. addresses these issues in many ways. It manages weaknesses and threats to create a positive outcome.

    Marketing Opportunities for Dell:

    When Michael Dell was replaced by the post of the chief executive officer by Kevin Rollins in 2004 the company had got new blood, new management, vision, and strategy. That could lead the organization into a new even more profitable period. Marketing opportunities for dell could be a new market overseas with a new product.

    Dell can grab the market by researching on changing the perception of customer towards technological product. Dell is chasing the diversification strategy by developing a lot of new products to its range. It also provides multiple facilities to its customer such as three in one, two in one, for example, getting computer peripherals when buying a Dell PC.

    It also produces non-computing goods such as iPod and other electronic brands. Therefore the non-computing goods or Dell compete against others. Pursuing a diversification strategy Dell can find out new markets and customers in order to sell its mass products.

    Case Study is explained Dell Swot Analysis
    Case Study is explained Dell SWOT Analysis, #Pixabay.

    Mission and Strategies of Dell:

    Dell’s mission is “To the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of the highest quality, leading technology, competitive pricing, individual and company accountability, best in class service and support, flexible customization capability, superior corporate citizenship, financial stability”.

    Dell’s own corporate website defines its global strategy as, “Our global strategy is to be the premier provider of products and services including those that customer requires to build their information technology and Internet infrastructures”.

  • What do you understand by Entrepreneurial Marketing?

    What do you understand by Entrepreneurial Marketing?

    Entrepreneurial marketing is less about a single marketing strategy and more about a marketing spirit that differentiates itself from traditional marketing practices. Entrepreneurial Marketing is a combination of two discrete management areas. Existing as distinct disciplines, entrepreneurship and marketing have emerged to capture the several facets of marketing that are often not explained by existing traditional marketing theories and concepts. It eschews many of the fundamental principles of marketing because they are typically designed for large, well-established firms. Entrepreneurial marketing utilizes a toolkit of new and unorthodox marketing practices to help emerging firms gain a foothold in crowded markets. So, what is the question going to discuss; What do you understand by Entrepreneurial Marketing? with Characteristics.

    Here are explain; What is Entrepreneurial Marketing? with Characteristics.

    Definitions of both marketing and entrepreneurship differ considerably and we cannot expect that one single definition of entrepreneurial marketing will cover everything. A contemporary definition that meets the present scope in which entrepreneurial marketing defines as; “The proactive identification and exploitation of opportunities for acquiring and retaining profitable customers through innovative approaches to risk management, resource leveraging and value creation.”

    Recently, entrepreneurial marketing has gained popularity in marketing and entrepreneurship topics. The success of business activities pursuing non-traditional marketing approaches can attribute to entrepreneurial marketing practices. Despite a large number of marketing models and concepts, there are remarkable successes that distract from them and label them as “entrepreneurs”. In many countries, there has been a need for economic development which has increased the need for entrepreneurship in society.

    SMEs;

    Small and medium-sized enterprise areas (SMEs) become more important when large companies follow economies on the scale of reducing and reducing employees. Recently, entrepreneurship and marketing had existed in the form of two independent, intellectual domains. In the last few years, due to the increasing number of entrepreneurial research, many conclusions have been taken to improve marketing knowledge. Normally, the purpose of marketing is to always understand processes and practices within large companies.

    However, in the context of entrepreneurial behavior and growth in small-medium enterprises around the world; there has been significant importance in the marketing aspects of small and medium-sized enterprises and entrepreneurship. Entrepreneurial behavior has traditionally been rooted in small to medium-sized enterprises; but, entrepreneurial marketing also has a definite impact on large companies. Today, many companies work in a very disturbing environment where the risks increase and decrease forecast and project deficits.

    In this climate of sudden change, organizational limitations have become very unclear. In such a business environment, business managers must forget traditional management policies and change them with new thinking and new behavior that will not only involve changes but also make necessary changes in the market. Entrepreneurship can be a good vehicle and entrepreneurial marketing behavior can be of equal importance for many big companies and SMEs.

    Characteristics of Entrepreneurial Marketing:

    To overcome their problems, entrepreneurial firms need to have a very proactive appr­oach to marketing; which reflect by the following Characteristics of Entrepreneurial Marketing below are:

    • Proactive Orientation: Entrepreneurial firms are continually searching for new ways to achieve competitive advantage through changes in established methods in marketing or production.
    • Innovativeness: Innovative firms have the ability to maintain a flow of new ideas that can translate into new products or services.
    • Focus on the Customer: An entrepreneurial firm focuse on the need for creative approaches to acquire, retain, and develop customers. Paying attention to the consumer equips the entrepreneurial firm with a knowledge base of customer’s requirements.
    • Utilizing an Opportunity: The recognition and pursuit of opportunity is a core dimension of entrepreneurial marketing. Entrepreneurship has been termed as the process of discovery, evaluation, and exploitation of opportunities. Entrepreneurial opportunities are situations in which new goods, services, raw materials, and organizing methods can introduce through the formation of new means, ends, or means-ends relationships.
    • Risk Management: Entrepreneurship associate with calculate risk-taking. This implies an effort to identify the risk factors and subsequent attempt to control or mitigate those risk factors. Entrepreneurial marketing has an important role in managing risk in the entrepreneurial firm.
    • Value Creation: Innovative value creation is an important facet of entrepreneurial marketing, as value creation is a prerequisite for transactions and relationships.

    Better understand by A Case Study of Entrepreneurial Marketing in Dell Computers.

    In 1984, a college student named Michael Dell decided to found a computer company. Today it is one of the largest and best-known computer companies in the world. 4 keys Below are some of the steps that Dell took in its earliest stages to get noticed in the computer market.

    • Offer something new: In the early 80s, computers were bought and sold primarily through retail stores. Dell took the then-radical step of selling directly to consumers, cutting out the retail middleman. This made it easy for business customers to place large orders and to customize each computer they purchased.
    • Define their customers: Dell realized early that there was a hole in the market for customized business computers. Their first products were marketed to large and midsized companies looking to purchase many computers at once. It was only in the late 90s that they began to focus on personal computers for students and families.
    • Go to where the customers are: Dell marketed at electronics trade shows, in trade magazines, and in other avenues that corporate technology officers would follow. Advertising messages highlighted the ways that Dell computers were optimized for business customers.
    • Offer exceptional services: Dell offered 24-hour technical support to all of its customers. This was a valuable service to customers who were only beginning to integrate computers into their businesses.

    SME Marketing and Entrepreneurial Marketing:

    The roots of entrepreneurship marketing consider being somewhat based within the SME (Small to Medium Enterprises) sector. Indeed, there is a strong argument among marketing gurus that entrepreneurial marketing is actually about SME marketing. There is also an inclination of ideas within the generic marketing management literature; which suggests that entrepreneurial marketing is somewhat like “textbook” marketing; but with just a few flares or just standard marketing, it’s just doing something different in all aspects. It appears more in the execution and implementation of creative promotion strategies.

    Some people argue that this approach might, aside from what the marketers should do; on the other hand, it can ignore complex subtleties that reduce the entrepreneurial approach to the development of the market. Although being the entrepreneur, this is not necessary because they argue that not all small medium-sized enterprises are entrepreneurs; but entrepreneurship will require to grow and expand these firms, and the benefits of the small firm in marketing such as Growth can achieve.

    Part 01;

    In small companies, decisions generate from the entrepreneurs; and they are capable of working on opportunities and implementing strategies faster than big companies. The stability of innovation in large companies is due to theoretical; and traditional marketing practices where the focus on the needs of the customers, clearly expressed. Here, the concept of customer value must introduce to further develop the argument. Entrepreneurial marketing, like marketing in general, can see in terms of value creation processes.

    The ultimate objective of marketing is to create something that buyers can use to produce their customer value, market offer. In all fixed markets, different levels of approximate customer value, or customer value differences between sellers have been established; Price balance is the expectations of the customers, and if these expectations are met, then it will repeat purchase so that vendors will be able to maintain market position. A traditional market strategy is a market leader and a key player and to establishes the level of expected customer value, which will help the firm exploit with profit.

    Part 02;

    Another way of expressing this is that the key firm should set rules of play among vendors and buyers. One of the main strategies in maintaining a competitive advantage is to make the market as stable as possible and to take advantage of economies of scale in its production. The argument here revolves around the notion that size affects the firms in the direction of marketing decisions. In this era of dramatic social and technological change, an approach for firms to establish; and maintain long-term customer relationships facilitate by entrepreneurship, resources, processes, and artists (entrepreneur, coordinating firm, as well as four-pillar structure) Through entrepreneurial marketing and network).

    Marketing is a challenging process for any organization. In a survey of entrepreneurs around the world, it stood found that finance; and marketing for problem areas lead to entrepreneurs It is true that a model that works for a firm can not work for any other firm. Many marketing gurus engage in a continuous argument within the literature that is fit between the nature of marketing and the theory and practice. There is a growing and focused literature that SMEs conduct a different type of marketing for a large firm. For example, large companies are likely to follow the marketing procedures (for example outsourcing marketing efforts, etc.).

    Part 03;

    Small firms often organize their marketing campaigns at home. The main reason behind in-house marketing is capital and cash constraints. Some ideas suggest that such marketing activity reflects marketing in its pure form “It is marketing but as we know it”. SME marketing does not conform to traditional marketing features of textbook principles.

    However, they are not the only ones in this idea, nowadays it is increasingly being seen that the eclipsed and marketed by entrepreneurs are very different from traditional concepts presented in textbooks and other theories. There are two ‘fundamental prerequisites’ which will showcase the marketing approach made by SMEs; the platform of small enterprises and the prevailing industry standards run in the medium enterprise (SME) life cycle. However, these things should keep against the backdrop of the personal characteristics of the owner/manager/entrepreneur; because the reasoning of the small firm is the argument of the owner, and the two can not separate from each other to reduce the conceptual formation.

    Part 04;

    The first of these life cycle stages – suggests that because of the small and medium-sized firm being mature they have the attitude of marketing. Second: Consistent with industry norms – Industry center on norms, in which small and medium-sized (SME) firm is present. Small firms are generally consistent with those criteria which firms establish within the industry; which relate to firms because a small firm will not have enough resources or even challenge industrial rules in the matter of fact Will not inspire. It is historically clear that industrial conferences can challenge by people outside the industry; and, rapidly it is a small firm with extraordinary market sensing and policies that can challenge such a challenge.

    For example, customers give little interest in the industries but they exist very interested in meeting their needs. The entrepreneur and industry personality in which an entrepreneur-oriented firm operates is likely to exhibit market development orientation and both are related to the overall organizational culture. The firm’s “personality” links to the personality of the entrepreneur.

    Part 05;

    Overall, it strongly argues that based on different dimensions marketing exists done in small companies in small to medium-sized enterprises (SMEs). The way small and large companies are different from the marketing decision-making approach. In larger organizations, the decision-making order exists done within the ordered framework and in a highly structured manner. Decision-making in large companies often has a clear hierarchy. Often the process is based on sound principles and accepted practices. In small companies, the decision-making process is different and arises through the entrepreneur or the owner; and it is his personality and style that shapes the nature of the decision.

    Finally, it is important to say that, entrepreneurial marketing should consider as a supplement to the current general marketing principles. The area is not revolutionary in this sense that the current marketing approach considers obsolete! But the entrepreneurial firms, large and medium to mid-sized enterprises, show a large part of the economy. Marketing practices of such firms should consider within marketing boundaries; There is so much to contribute to the development of modern marketing theory in this kind of research.

    What do you understand by Entrepreneurial Marketing with Characteristics
    What do you understand by Entrepreneurial Marketing? with Characteristics. Discuss company Marketing.

    What about Entrepreneurial marketing Employee? Mean’s Who is that the Employee on Entrepreneurial marketing.

    Entrepreneurial marketing defines by the types of companies that use it. The easiest way to identify an entrepreneurial marketing effort is to look at the company doing the marketing. Startups and emerging companies use entrepreneurial marketing to help establish themselves in emerging industries. It is important to distinguish these businesses from small businesses. While they do start small, their goal is to grow rapidly and to become major players in their industry as quickly as possible.

    This is drastically different from a restaurant or machine shop that may be content to stay small forever. Growth is the primary goal of entrepreneurship, and marketing is the primary means of growth. The marketing strategies used by emerging businesses are not unique to them though. Many major companies use some of the same strategies. Nike and Burger King have both used viral marketing to great effect. Major businesses use these strategies out of opportunity while entrepreneurs use them out of necessity.