Successful LinkedIn Marketing Case Studies to inspire your own! Read this blog to learn how GE, Adobe, and Mastercard achieved their business goals through LinkedIn marketing.
LinkedIn Marketing Case Studies you cannot miss
Certainly! Here are five additional LinkedIn marketing case studies that you shouldn’t miss:
General Electric (GE): GE used LinkedIn’s Sponsored Content feature to target professionals in the aviation industry. By creating visually appealing and informative content about their new aircraft engine technology. GE was able to capture the attention of its target audience. This resulted in a higher click-through rate, increased engagement, and ultimately generated qualified leads for their aviation division.
Adobe: Adobe leveraged LinkedIn’s Matched Audiences feature to re-engage with their existing customers and upsell them on additional products and services. By using LinkedIn’s retargeting capabilities, they were able to deliver personalized ads and relevant content to their customer base. This approach significantly increased repeat purchases, customer satisfaction, and overall revenue for Adobe.
Mastercard: To launch a new business-to-business (B2B) payments solution, Mastercard created a comprehensive LinkedIn campaign. They utilized LinkedIn’s demographic and professional targeting options to reach key decision-makers in the financial industry. By tailoring their messaging to address pain points and highlight the benefits of their solution. Mastercard achieved a high conversion rate, resulting in a successful product launch.
Hootsuite: Hootsuite, a social media management platform, utilized LinkedIn as part of its content distribution strategy. They established themselves as a thought leader by sharing industry insights, tips, and trends on their LinkedIn Company Page. Through consistent engagement with their audience, Hootsuite expanded their reach, increased brand loyalty, and established valuable partnerships with other businesses.
American Express: American Express targeted small business owners on LinkedIn to promote their Small Business Saturday campaign. They created compelling content, including success stories from small businesses and exclusive offers, to encourage participation in the annual shopping holiday. By leveraging LinkedIn’s targeting options, American Express was able to effectively reach and engage its desired audience, resulting in increased sales for participating small businesses.
Maximizing Your Profits With LinkedIn Marketing Case Studies
Certainly are three LinkedIn marketing case studies that demonstrate successful strategies for maximizing profits:
HubSpot: HubSpot, a leading marketing software company, utilized LinkedIn to drive conversions and increase profits. They leveraged LinkedIn’s Sponsored Content feature to target specific industries and job titles that align with their target audience. By creating informative and value-packed content, HubSpot was able to generate high-quality leads. Through effective nurturing campaigns, they converted these leads into paying customers, resulting in significant profit growth.
Salesforce: Salesforce, a global leader in customer relationship management (CRM) software, implemented a LinkedIn account-based marketing (ABM) strategy to maximize profits. They used LinkedIn’s ABM features to identify and target key accounts with personalized content and ads. By tailoring their messaging to resonate with each target account’s needs and pain points. Salesforce achieved higher engagement and conversion rates. This approach allowed them to secure larger deals and increase their overall profitability.
Microsoft: Microsoft utilized LinkedIn for lead generation and profit maximization on their cloud computing platform, Azure. They leveraged LinkedIn’s Lead Gen Forms to capture leads directly within LinkedIn’s platform. By offering valuable content and resources to their target audience, Microsoft attracted a large number of high-quality leads. Through effective lead nurturing and personalized communication, they were able to convert these leads into paying customers, resulting in substantial profit growth.
These case studies illustrate how businesses can use LinkedIn marketing strategies to generate leads, nurture relationships, and ultimately maximize profits. By targeting the right audience, creating compelling content, and utilizing LinkedIn’s advanced features, companies can achieve significant financial success on this platform.
Bottom line
Sure! The content provides 8 LinkedIn marketing case studies that showcase successful strategies used by different companies. These case studies demonstrate how businesses have effectively utilized LinkedIn’s features and targeting options to reach their target audience, generate leads, increase engagement, and maximize profits. Also, learn the Advantages and Disadvantages of Agile Methodology.
The companies mentioned, such as General Electric, Adobe, Mastercard, Hootsuite, American Express, HubSpot, Salesforce, and Microsoft, have leveraged LinkedIn’s Sponsored Content, Matched Audiences, demographic targeting, and Lead Gen Forms to achieve their marketing goals. These case studies highlight the importance of creating compelling content, engaging with the audience, and utilizing the advanced features offered by LinkedIn to achieve success on the platform.
A Case Study Strategy is a methodical approach to researching and analyzing a particular situation, event, or scenario and then presenting the findings in a concise summary or report. The strategy involves defining the problem or opportunity, conducting research to gather relevant data, analyzing the data, and presenting the findings in a way that is easy to understand. A well-executed case study strategy can provide valuable insights, identify success factors and point out areas where improvement is needed. It can be an effective marketing tool as well, showcasing the value of your products or services through real-world examples.
What Are the Best Practices for Developing a Case Study Strategy?
Creating an effective case study strategy takes careful planning and execution. Here are some tips on how to create a successful case study:
Define your goals and objectives: Before starting any case study, it’s essential to know what you want to achieve. Define your goals and objectives, such as increasing conversions, building brand awareness, or improving retention rates.
Choose the right subject: Select a subject that aligns with your goals and objectives. The subject should be a customer who has achieved success using your product or service.
Collect data and information: Gather data on your subject’s success, challenges, and experience with your product or service. This may include interviews, customer feedback, or performance metrics.
Tell a compelling story: Use a narrative format to tell the story of your subject’s success. Highlight the challenges they faced and how your solution helped them overcome these challenges.
Use visual aids: Include visual aids such as videos, photographs, or infographics to enhance the case study.
By following these tips, you can create an effective case study strategy that not only engages your audience but also drives business results.
How to Develop an Effective Case Study Strategy
Developing a case study strategy involves a systematic approach to researching, analyzing, and presenting a real-life situation or problem. Case studies are commonly used in business, education, and other fields to illustrate theories, concepts, or practical applications. Here are some steps to create an effective case study strategy:
Identify the Objective:
Determine the purpose of the case study. Are you aiming to showcase a successful implementation, explore a problem and propose solutions, or analyze a specific scenario? Clearly define the objective to guide your research and analysis.
Select the Case:
Choose a relevant and compelling case that aligns with your objective. It could be a real-life scenario, a historical event, or a hypothetical situation. Ensure that the case is rich in detail and provides sufficient information to support your analysis.
Conduct Research:
Gather data and information related to the case. This may involve interviews, surveys, archival research, literature review, or observation. Use a variety of sources, such as books, articles, industry reports, and online databases, to gain comprehensive insights into the case.
Analyze the Case:
Apply analytical frameworks, theories, or models to understand the case in-depth. Identify the key issues, stakeholders, challenges, and opportunities involved. Also, Analyze the cause-effect relationships and evaluate the impact of various factors on the case.
Structure the Case Study:
Organize the information and insights logically and coherently. A typical case study structure includes an introduction, background information, problem statement, analysis, proposed solutions or recommendations, and a conclusion. Use headings, subheadings, and bullet points to enhance readability.
Incorporate Visuals:
Utilize visual aids like charts, graphs, and diagrams to illustrate data or complex relationships. Visuals can enhance the clarity and impact of your case study, making it easier for readers to understand and remember key points.
Present Findings:
Present your analysis, findings, and recommendations concisely and persuasively. Also, Use a mix of narrative and evidence-based arguments to support your conclusions. Consider your target audience and tailor the presentation style and tone accordingly.
Review and Revise:
Proofread your case study for grammar, spelling, and coherence. Ensure that your arguments are logically sound and well-supported by evidence. Seek feedback from colleagues, mentors, or subject matter experts to improve the quality and clarity of your case study.
Disseminate and Evaluate:
Publish or share your case study through appropriate channels, such as academic journals, industry publications, or online platforms. Also, Track the impact and reception of your case study, and solicit feedback from readers to understand its effectiveness.
Remember, a well-executed case study strategy should provide a comprehensive analysis, offer practical insights, and deliver a compelling narrative that engages and informs your audience.
Case study research project
What Are the Best Practices for Developing a Case Study Strategy?
Research questions: What do you want to learn from your case study? What are the specific questions you want to answer?
Unit of analysis: What is the focus of your case study? Is it an individual, a group, an organization, or something else?
Data collection methods: How will you collect data for your case study? Will you conduct interviews, collect documents, or observe the unit of analysis in action?
Data analysis methods: How will you analyze the data you collect? What analytical tools will you use?
Writing plan: How will you write up your case study? Will you use a traditional research paper format, or will you use a more narrative approach?
A well-defined case study strategy will help you to conduct a more rigorous and informative research project.
Tips for Developing a case study strategy
Here are some additional tips for developing a case study strategy:
Be clear about your purpose: What do you hope to achieve with your case study? Are you trying to understand a particular phenomenon, develop a new theory, or inform a decision-making process?
Choose the right unit of analysis: The unit of analysis should be appropriate for the research questions you are asking. If you are trying to understand a complex social phenomenon, you may need to choose a group or organization as your unit of analysis.
Use a variety of data collection methods: No single data collection method is perfect. By using a variety of methods, you can get a more complete picture of the unit of analysis.
Be transparent about your methods: In your case study, be sure to explain how you collected and analyzed your data. Also, This will help readers to evaluate the rigor of your research.
Write in a clear and concise style: Case studies can be long and complex. To make your case study more readable, use clear and concise language and avoid jargon.
By following these tips, you can develop a case study strategy that will help you to conduct a high-quality research project.
Summary
The content explains what a case study strategy is and provides a step-by-step guide on how to develop an effective one. It emphasizes the importance of identifying the objective, selecting a relevant case, gathering data, analyzing the case, structuring and presenting the case study, incorporating visuals, reviewing and revising, and disseminating and evaluating the case study. The article also provides additional tips for developing a well-defined case study strategy for conducting high-quality research projects.
McDonalds Advertising Promotion Case Study: What You Need to Know. McDonalds is the go-to fast food restaurant for millions of people around the world. With over 10,000 stores in 119 countries, it serves up to 50 million people a day. Also, It seems as the top of the food chain and a symbol of the American way of life. People used to just order a burger, fries, and a Coke, and then it spread to other countries because they wanted to see it as part of the “American dream”. Mcdonald’s is all about giving back to the community they serve. They say they’re not a burger company, but a people company, and that’s why their customers keep coming back for more.
Case Study of McDonalds Strategies for Advertising and Promotion
There’s more to the McDonalds dining experience than just the dollar menu. They use a variety of things like playgrounds, sponsorships, and charities to make sure their customers have a great experience. All of these things help to make McDonalds stand out from the competition. But it’s important to remember that health issues are a huge problem in today’s America. Based on the data we’ve gathered, McDonalds is still a popular choice because it’s easy and fast. As long as people don’t want to wait longer or pay more for better food, McDonalds will keep being one of the top chains out there. How Can McDonalds Advertising and Promotion Strategies Help Your Business?
Case Study of McDonalds Strategies for Advertising and Promotion; Photo by Luis Rosero.
Target in market
Mcdonald’s target market has always been children. From their PlayPlace to their Happy Meals to their character Ronald McDonald, Mcdonald’s has always been focused on the children’s market. Mcdonald’s introduced Ronald as an opportunity to attract families to the restaurant.
In recent years Mcdonald’s has also increased their marketing toward mothers. This makes sense since Mcdonald’s must also attract the mothers to the restaurant where the children want to eat.
McDonalds is almost a niche market. Also, They use a wide range of marketing tactics to attract children, mothers, and families.
Promotions and Current Marketing
It’s no secret that McDonalds is struggling to change its image to one of healthiness. Gone are the days when hamburgers were the company’s main advertising draw. The golden arches were the most recognizable symbol in the world before the cross. They’ve saturated the market so much that you can order a Big Mac at Wal-Mart now. The company’s problem is that they’re fighting back with health critics and consumers filing lawsuits against their unhealthy products.
The negative publicity surrounding McDonalds has created some stereotypes about the company that they’d like to change. The American public perceives McDonalds to be a restaurant that’s not as healthy as it claims to be. People don’t come into the restaurant with healthy food visions in their heads. Some people don’t eat at McDonalds. So how will McDonalds change its image? It’s a huge undertaking that may or may not be successful.
it’s what I eat and what I do…I’m lovin’ it
McDonalds latest marketing campaign is “It’s what I eat and what I do… I’m lovin’ it”, which is a follow-up to their previous global marketing campaign “I’m loving it” (September 2003). “This campaign designs to connect all of our messages about a balanced, active lifestyle,” McDonalds CEO Jim Skinner said in a press release. “It’s important to remember that there’s an important balance between eating healthy and staying active,” he added.
In the press release and media material found on McDonalds corporate website, there was only one phrase that came to mind: “a balanced, active lifestyle”.
This new marketing campaign is based on three pillars:
Increasing menu choice
Promoting physical activity
Providing more accessible information
The next few paragraphs will show exactly what McDonalds is doing in this new marketing campaign.
Increasing menu choice
McDonalds Asian Chicken Salad is the latest example of pillar 1, increasing menu choice. The Asian Chicken Salad is one of the newest additions to the menu at the fast food chain.
There are advertisements for this salad all over the place.
Signage outside the restaurant.
On-street banners.
On the windows.
Near the registers.
In one food bag.
One of the Asian Chicken salads was included as part of one of the “GoActive!” Happy Meals.
We also saw several different versions of the Asian Chicken Salad advertisement on television.
It was also featured in an ad in InStyle magazine.
It’s their newest healthy option.
Other recent menu additions include:
Premium Chicken sandwiches
Other premium salads
Promoting physical activity
The second pillar of the campaign is the promotion of physical activity. Also, This can see on the bags, cups, and signs in each store. The bags that contain food orders are no longer adorned with hamburger ads. Instead, they adorn with images of people leading “balanced, active lifestyles.” One bag features a woman doing yoga with the caption “Being good to yourself has never been easier…I’m lovin’ it.” This lady is sending the message that she thinks it’s easy to live a healthy life by eating at McDonalds.
McDonalds also promotes physical activity by introducing four different 15-minute workout DVDs. These DVDs are included with the purchase of the “GoActive!” Happy Meal (which includes a salad and Dasani bottled water).
During the Winter Olympics in Torino, many of the Olympic athletes were featured on McDonalds bags with inspirational messages about their active lifestyles. Also, McDonalds is doing everything it can to promote images of healthy, active people and associate them with McDonalds.
Providing more accessible information
The third pillar, more accessible information, can see in McDonalds new packaging concept, which will include nutritional information on each food box. McDonalds claims that they have been providing nutrition information to their customers for 30 years, but recent lawsuits against them and scenes from the film “Super Size Me” show that they still have room for improvement.
The lawsuits against McDonalds allege that the plaintiffs were higher weight because they were not aware of the nutritional value of the McDonalds food that they were consuming. Whether that’s true or not, McDonalds was forced to act. They were fortunate that these lawsuits were dismissed because the plaintiffs were unable to prove that McDonalds was negligent, but what happens if the next plaintiff has a better case? McDonalds must be on the defensive.
A Closer Look at McDonalds Advertising Promotion Strategies Case Study. Also, McDonalds is now putting nutrition facts right in the box. Not only does it have a nutrition facts table in every box, but they’ve also highlighted the five most important indicators that customers need to know about Calories, Protein, Fat, Carbs, and Salt. Each box has a different color for each of these indicators, and the nutrition table is just plain text. The only packages that won’t have nutrition info are those used for short-term promotions and those that have wrappers and containers for multiple products. In those cases, you’ll have to refer back to McDonalds websites and brochures at the restaurant.
Are you tired of constantly misplacing your vape pen case and its accessories? Do you wish there was an easy and convenient way to keep everything organized and in one place? Look no further than a vape case!
The Convenience Factor: How to Vape Case Can Make Your Life Easier
In today’s fast-paced world, convenience is key, and they can make your life easier by providing a compact solution for storing all of your vaping essentials on the go. Keep reading to discover the many benefits of using a vape case and how it can simplify your daily routine.
Types of vape cases
They come in all shapes and sizes, but there are three main types: hard cases, soft cases, and sleeve cases. Hard cases are the most durable and protect your vape from impact damage. Soft cases are less durable but provide more protection from elements like water and dust. Sleeve cases are the least durable but offer the most portability.
No matter what type of case you choose, make sure it’s specifically designed for your vape model. A good fit is essential for proper protection.
Why you need a vape case
It is an essential piece of equipment for any vaper, offering protection for your devices and e-liquids. As well as a handy way to transport everything you need for a great vaping experience. Here are just a few reasons why you need a vape case:
Protection for your devices – A good quality vape case will keep your devices safe from bumps, scratches, and knocks, ensuring that they last longer and perform better.
Protection for your e-liquids – E-liquids are delicate items and need to store carefully to avoid leakage or spillage. They will keep your e-liquids secure, preventing them from being damaged or lost.
A convenient way to transport everything you need – They allow you to easily carry all of your vaping equipment with you. So you can enjoy a great vaping experience anywhere, anytime.
Peace of mind – Knowing that all of your vaping gear safely store in a vape case gives you peace of mind, allowing you to relax and enjoy your vaping experience without worry.
The benefits of using a vape case
Their design protects your vape device and accessories while on the go. A good vape case will have plenty of space for your vape, batteries, e-liquid, and other essentials. This can make it much easier to keep track of everything when you’re on the go.
They can also help to keep your device clean. When everything is stored in one place, it’s less likely that things will get lost or dirty. And if you do happen to drop your vape, a case can help to protect it from damage.
Finally, they can simply make life more convenient. If you’re always on the go, a case can help you keep everything organized and within reach. No more fishing through your purse or pockets for all of your vaping gear!
How to choose the right vape case for you
Vaping has become increasingly popular in recent years, and as a result, there is now a wide range of vape cases available on the market. With so many options to choose from, it can be tricky to know which one is right for you. Here are some things to consider when selecting a vape case:
The size of your device: They come in a variety of sizes. So it’s important to choose one that will accommodate your specific device.
our lifestyle: If you’re an active person, you’ll want to make sure your vape case can easily carry with you on the go. Alternatively, if you prefer to keep your vaping gear at home, a larger case may be more suitable.
Your budget: Their range in price from around $10-$100. So it’s important to set a budget before beginning your search. You purchase them online at Vape Clutch.
Conclusion
Vape cases are an invaluable tool that can help you keep your vaping supplies in check while on the go. With their ability to hold multiple vapes, accessories, and even a charger or two. They provide a level of convenience that helps keep things organized. So you don’t have to worry about rummaging through your bag for what you need. If you’re looking for a way to make your life easier, then investing in one of these cases is worth considering.
The Convenience Factor: How to Vape Case Can Make Your Life Easier; Image by Martine from Pixabay.
Vision and Branding Strategy: The basic enterprise approach of L’Oréal (loreal) Biotherm stands for G-nearby. On its side, it has acted in a customized manner across exclusive nations of the globe, thinking about the needs of each while assessing the cultural perceptions and values. But with regards to Biotherm, which is a top-class section supplying, the imaginative and prescient strategy is worldwide, with L’Oréal (loreal) SWOT analysis.
Here are the articles to explain, the Case study for L’Oréal (loreal) Biotherm
Biotherm strikes the identical simple chords global – of hydration benefit, freshness, naturalism, purity, and softness. Though if we study the generalized concept of beauty, what Biotherm gives is in congruence with these primary chords. It displays Biotherm’s choice to create a general picture of splendor, fitness, and herbal radiance throughout the L’Oréal globe brand. The studies in three nations confirmed that the advertisements of Biotherm lack lifestyles, dynamism, dreams, and sensuality. This is some other proof of the reality that L’Oréal had trendy international advertisement concepts for L’Oréal (loreal) Biotherm.
If we study the naming strategy of some merchandise, Biotherm Homme’s “Coach” is a perfect example of its trying to be a preferred global product. The ideas of the product, its extent of personalization, and outline tries have been usual and preferred throughout the globe, and at the equal time, the idea of “Coach” seemingly failed to merge into pleasing the want for autonomy for guys. Even whilst Germany confirmed troubles with Biotherm’s attempt to input its markets with a non-German name, Biotherm did not alter and stored actual to its primary project of making a widespread globalized product method.
L’Oréal also designed global commercials for Biotherm, with equal prototype patterns, with the handiest distinction in language; as part of keeping its global attraction. Moreover, Biotherm’s prime lively component, “Thermal Plankton Extract” used for Biotherm manufacturing all around the globe, comes from thermal springs in the French mountains, which, for Biotherm, indicated preferred procurement as nicely. (L’Oreal)
Needs addressed using L’Oréal, Biotherm, and Biotherm Homme
Every person has a selected set of wishes, which at a few levels, show similar characteristics. A unique degree needed for one person can be a one-of-a-kind level want for any other. Further, the want of 1 man or woman may be the mere need of any other. Moreover, although the idea of beauty is Universal, it satisfies individuals at one-of-a-kind tiers. Some human beings want to be beautiful, just because they want to, others need splendor so that they healthy their social status, and as cautioned using Maslow thru his Hierarchy of Needs, each action satisfies a better degree of need as soon as he’s glad at a modern-day degree.
Cosmetic merchandise address self-esteem. It fulfills the psychological want of individuals to look lovely, confident, and glad to a social degree. The driving values of L’Oreal suggest the success of the shallow wishes of both, ladies and men. Being stunning promotes a sense of self-satisfaction, and the usage of cosmetics is a tool to promote such self-reviews.
Coming to Biotherm and Biotherm Homme, which cater to the posh segments. It’s miles apparent that they satisfy a level this is higher than that of shallowness. The satisfaction derived from luxury merchandise is associated with the social desires of human beings. On the opposite hand, for a few people, it’s far a safety want – A want to be safe from dangerous results of reasonably-priced or mass products. Which include chemical compounds which can degenerate pores and skin, thereby, hampering their exquisiteness.
Lifestyle
Biotherm has an extensive variety of products, in addition, all of which cope with one-of-a-kind sides and fulfill exclusive degrees. For instance, Age Fitness, Densit Lift, and Acnopur and merchandise address the classy attraction of the clients. Which refers to the motivation to realize one’s personal capability and possibilities. Further, products like Hydra-Detox, D-Stress, and Aqua Sports blanket within the “Lifestyle” class and deal with the 4th degree of Maslow’s hierarchy of needs.
Biotherm Homme is some other product that tried to meet the cultured desires of people, by differentiating it from its other offerings and personalizing it, with the aid of adding an emotional part to develop a sense of self-pleasure.
I agree that L’Oreal has completed wonders at taking pictures of one-of-a-kind spaces of thoughts for each set of its market, positioning itself in a way that tends to satisfy a want in each of these markets – desires which are wonderful to each man or woman and yet time-honored.
Clinique – The closest competitor to Biotherm
Clinique is one of the most important suppliers of prestige makeup. Which says to hypersensitive reaction-tested, perfume-loose, and confers to originality. L’Oréal (loreal) Biotherm is much like it the character of the target market it caters to. Both manufacturers declare to perceive and deal with character wishes and put them on the market, therefore. Clinique and Biotherm, both goal the upper segment of clients, making their services prestigious, and have something for metro-sexual guys too.
Difference
Though the orientation of Clinique appears pharmaceutical, Biotherm positions itself as extra of a natural beauty imparting. This difference likewise sees on the websites of every one of those brands. The internet site of Clinique showcases an excellent range of products, highlighting. Their perfume-unfastened and allergy-tested capabilities make use of subtle hues on the website online. But no longer exhibit beauty models or any such photos that are time-honor to show beauty or nature. On the alternative hand, Biotherm makes use of similar shade schemes and showcases a similar spectrum of extremely good merchandise. But focuses also on how it’d make customers feel, using pictures of fashions, and taking note of naturalistic splendor.
Going by using purchaser perceptions, Clinique considers extra as a product having a pharma appeal. This may arrive at from the customer remarks:
“I have been utilizing Clinique’s Moisturizer Surge Extra Thirsty Skin Relief” per week. It does have a comparable impact as Biotherm’s ‘Aqua-source Non-Stop’. However, I still like the Biotherm better because it has a better odor. Although Clinique refers to it as “Allergy Tested, a hundred% Fragrance-Free,” the smell of the moisturizer is bizarre even though now not so stinky. So I like Biotherm higher!”.
The pricing plan of Clinique counters that of Biotherm. In India, Clinique products’ price decrease than those of Biotherm. On the other hand, the 2 competitions are comparable once again, on the subject of their packaging and distribution strategies.
Similarities and Differences in Effects and Focus Group Discussions in 3 Nations
To check the emblem picture of Biotherm products a study changed into performed on a focus group comprising eighty women. They have a look at discovered some exciting consequences about the notion of the humans in France, Spain, and Germany, regarding the emblem picture of Biotherm. There are deeply ingrained relationships that exist between the focus corporations concerning the characteristics, attitudes, and perceptions.
Positioned differently in specific nations – Biotherm Homme.
Even if a logo offers similar merchandise throughout the globe. It has to put itself in a way that appeals to people across the spectrum of cultures that exist. It has to ensure that the product places in a way that satisfies an aspiration at every prevent. Biotherm Homme has ensured this and has positioned itself in another way in every of its target international locations.
Beginning with Japan, wherein energy and hard work are the key drivers, Biotherm claims to sell wholesome skin and excessive strength, through its tagline “Skin Fitness High Recharge”. Moving to the west, Biotherm offers innovation and ultra improvised comfort degrees in countries that are more open and supportive to alternate in era, originality, and novelty.
In countries wherein hygiene and purity are a top challenge, it offers to wipe out dullness and promise hydra-detoxing. When there is one standard product on offer. It is hard to electrify an international marketplace having a huge set of perceptions, priorities, values, and ideals. So the maximum viable strategy to adopt is to market an international product with G-neighborhood methods, after assessing the wishes, focus, and discernment of every market individually.
Conclusions and Communication Importance – German Biotherm Homme Analysis
In a rustic like Germany, in which people endorse a formal way of life, the conversation method of L’Oréal (loreal) Biotherm Homme promotes in any other case. They have a look at and concluded with the findings that German humans are more relaxed and like. Their very own culture as compared to others, and that initially, Biotherm Homme didn’t recognize the German frame of mind. The use of the phrase “Coach” proved to be unappealing to the Germans. The idea of “Coach” shows authority and dominance, which the Germans no longer admire. So while Biotherm Homme knew as a “Men’s Skincare Coach”, it was regarded by Germans, as trying to invade their privacy.
Germans preserve a “LOW” on the pass-cultural Hofstede’s Power-Distance parameter. This suggests that they do not accept as true with in excising strength and authority. And are more included in the characteristics of freedom and individuality; which contradicted the aid of the idea of “Coach”. Further, the general public knew most effectively the local German language. And because the commands at the product were now not in German, the product become repelled. Although it becomes positioned as a try to cope with the developing wishes of guys of a beau attraction and self-grooming personality.
Other things
I suppose that information on the instincts, perceptions, and cultural aspects of the U.S. Stand to order earlier than any strategy may impose. The first stage after the analysis must be to de-role and then re-position Biotherm, moving from a “Cart” orientation to a “Professional” orientation. Secondly, the packaging ought to re-take into consideration and re-design in German. So that it appeals to all alike, whether or not they acquaint with different languages or now not.
Also, Germans are extra era-orientated and revolutionary, so, the product provided to them must be clear in the beginning. Their benefits, and implications, and the customers need to realize what the intake of Biotherm products might result in. These steps will assist in revitalizing the Biotherm photograph in Germans and lead to another triumph of the world-done L’Oréal (loreal) brands.
The best focus of the Case study for L’Oréal (loreal) Biotherm; Photo from FashionNetwork.com
Case Study of Australian Wheat Board AWB Scandal Criminology Overview with Simple Essay. This essay will talk about the main organizational shape and motives of the Australian Wheat Board scandal. Hereafter referred to as AWB. This used to be a scandal of international magnitude, whereby AWB paid tremendous economic bribes to Iraq officers in blatant non-compliance with the guidelines set out in the Oil-for-Food program. Which used to hook up by using the United Nations. Moreover, this essay will talk about the proof introduced in the “Cole Royal Commission”. An inquiry was set up to look at the habits of numerous Australian organizations regarding the oil-for-food program. AWB a governmental corporation used to be the principal employer beneath scrutiny.
Here are the articles to explain, Criminology Overview on a Case Study of Australian Wheat Board AWB Scandal Essay
This essay will also examine the regulatory failures that facilitated corruption at the Governmental level to occur. Which remained predominantly unfettered for a protracted period. Incidences of governmental and corporate corruption and deviant behavior. Which often involve considerable numbers of active or passive participants, and are seldom the result of opportunism alone. But are far more often insidious and methodical by nature.
The AWB case is a clear illustration of governmental corporate culture and demonstrates a plethora of systemic regulatory and policy failures. All of which further influenced and defined the AWB’s decision-making process and unethical posture. Lastly, the aforementioned material will discuss commencing with a summary and literature review. And comprehensive case analysis to demonstrate the ubiquitous nature of this particular type of Governmental crime. Which sits under the broad ambiguous umbrella of ‘white-collar’ crime.
Case Summary
Contemporary society in a globalized world demonstrates an almost overwhelming abundance of criminal activity, in particular, ‘white-collar crime’. However, numerous types of research demonstrate that not all crimes and criminals stand dealt with in the same manner. In fact, on closer examination, research has suggested that there is an innate tendency for specific crimes. And criminals to positively overlook, typically these being crimes of the powerful, primary example is that of the AWB scandal.
The questionable Utilitarian approach of “seeking the greatest good for the greatest number of people”. Found assumed by the AWB and its Board, analyze in the Cole Enquiry Report. The Cole Report stimulated awareness of the fundamental deficiencies in both corporate governance and culture. Which play a significant function in permitting or precluding the occurrence of unethical conduct. Furthermore, the inaction demonstrated by the Australian Department of Foreign Affairs and Trade hereafter referred to as DFAT, and the Australian Federal Government in investigating claims against AWB further highlights the systemic failures that permitted AWB’s unethical behavior to prevail.
Key causes
The key causes of, and major influences on unethical behavior determined from the Cole report are:
The AWB organization’s strong profit-driven demand to meet financial or business objectives. And the promotion of tolerance for illegal/criminal acts (white-collar crime)
A culture of “getting the job done”, where corrupt acts stand justified under the proviso. That the greatest good will achieve for the company
A lack of control mechanisms and moral agents in both corporate and public sector governance
The implication of privatization of Australian rural entities
Policy and Regulatory design and the lack of adherence and implementation
Governmental oversight of wheat growing monopoly, international monopolization
Conduct of foreign policy – misconduct United Nations Oil-for-Food-Program – International Trade Sanctions.
One crucial aspect to consider is that Australia is a signatory to both the United Nations Convention Against Corruption. And the Organisation for Economic Cooperation and Development Convention on Combating Bribery of Foreign Officials in International Business Transactions. Australia’s interpretation of the aforementioned United Nations Convention is “The Criminal Code Amendment (Bribery of Foreign Public Officials) Act”, referred to as the “Bribery Act”. Which is the Australian Parliament’s legislative implementation of the latter convention.
Review for Australian Wheat
It is common knowledge that conventional criminals consider it normal to utilize any instrument or weapon to perpetrate a crime. Therefore, it would also seem normal for organizations to utilize the organization itself to acquire money from ‘victims’ by way of its deviant misbehavior. These ‘victims’ are varied and may be customers or members of the organization themselves. This is a prime example of what refer to as the organizational weapon. The organization is for white-collar criminals as the gun or knife is for conventional criminals.
Harris and Hartman (2002), state that an organization’s culture consists of the values, norms, and attitudes of the people who intrinsically make up the organization. Moreover, the stated values demonstrate what is important; whereas norms reveal expected behavior; attitudes expose the mindset of individuals. Therefore, organizational culture informs people about what is important in the organization, expected behaviors, and how to observe things. Culture is a part of organizational life that influences the behavior, attitudes, and overall effectiveness of all members of an organization.
Further to this
Daboub & Coulton (2002) stressed the importance of organizations selecting business partners. Who share a comparable commitment to both the social and environmental practices and ethical commitment of the company. They further stated that this would assist in ensuring that the organization does not place itself in compromising situations. Due to unethical acts perpetrated by those companies with whom they have working associations. Robbins (2000) argued that today’s global business environment can lead to such problematic associations. And stated the need for organizations to take a fervent pro-active stance to further ensure. That the “codes of conduct” under which they operate are transparent, implicit, and adhered to by their associates.
Furthermore, the political influence on large governmental or privatized organizations. The desire not to over-regulate can also be very influential. Politicians are mindful of the detrimental effect that heavy regulation can have on businesses that are often generous economic contributors. The will of governments not to introduce laws that hinder corporate activity stands evidenced by the lack of substantial powers. And penalties (specifically prison terms) available to regulatory bodies, the lack of resources available to enforce those provisions already available. The government’s commitment to regularly review any legislation that may impact adversely on the competition.
Case Analysis
The United Nations Oil-for-Food program involved not only companies but also governments. However, various activities by the Howard Government were outside the provisions of reference of the Cole Enquiry. Which was fundamentally sanctioned to examine the actions of the companies specifically mentioned in the 2004 United Nations report on the Oil-for-Food program. Furthermore, Cole was unable to examine the extent to which government policy during that period encouraged or discouraged bribes from the AWB, or equally whether Australian Government Ministers should have enquired further, especially considering that warnings were received that something was inappropriate. Or indeed how the government managed its relationship with the AWB throughout this protracted process.
To illustrate further, Henry Bosch former chairperson of Transparency International Australia. Also one of Australia’s most experienced business regulators, argued that somebody somewhere must have known what was going on. Bosch stated to the Ethical Corporation that he suspected, that “the executives involved in winning contracts. Were a bit less careful than they should have been regarding the status of payments existing demanded”. The AWB’s justification for this deviant and criminal behavior was to argue. That it simply was not aware of the payments. Moreover, numerous critics pointed out that it was virtually impossible for government Ministers and various. Other officials to not have known, especially because the fees paid to the contractors selected by Saddam Hussein’s bureaucrats would have been noticeably and remarkably high the AWB’s responses raised far more questions than answers.
Further to this
The Cole Enquiry argued that the AWB’s structure was primarily to blame. For example; the company was responsible for the marketing and exporting of one of Australia’s major export commodities. Moreover, all Australian wheat exports passed through the offices of the so-called ‘single-desk’ export authority. Which was heavily vested in the AWB. The ‘single-desk’ export authority was established in 1915 to assist Australian wheat growers to get their products to global export markets. Therefore dealing with the AWB was a major factor for all businesses involved in Australia’s powerful expansive wheat growing sector.
In addition to this, Iraq was a massive market and there was a need for the organization to justify its often-criticized monopoly on Australia’s global wheat exports, particularly in the face of strong competition from the United States and other suppliers. Numerous critics observed that since the AWB was privatized in 1998. And consequently listed on the Australian Stock Exchange (ASX) in 2001 the AWB had noticeably become far more extreme. Than its former bureaucratic culture might have previously endorsed.
Established
Furthermore, a United Nations report on October 27, 2005, established that the Australian Wheat Board (AWB) had paid $US221.7 ($AU300) million in bribes to the Iraqi Government between 1999 and 2003 under the United Nations Oil-for-Food program. Through this mode of immoral and illegal behavior, the AWB defrauded their shareholders out of their financial investments and profits as well as causing irreparable damage to Australia’s trade reputation globally. Further to this, the United Nations report on the inquiry into corruption in the Oil-for-Food Program, led by Paul Volcker, revealed that 2200 companies participating in the program were misappropriating funds from the United Nations accounts to redistribute them to the Iraqi government but none of the magnitude of the AWB.
Moreover, AWB was a company with a high profile and faced serious legal problems. Therefore the AWB was likely to draw attention from both the Australian and worldwide public and media. Consequently, with the release of the report and mass media and public attention, the AWB was facing a dire crisis. Due to this in February 2006, the AWB managing director Andrew Lindberg resigned after demonstrating outrage. Throughout the press and collective Australian wheat growers.
Scandal
The AWB scandal has left an indelible black mark on the AWB’s reputation throughout the world and puts into question how reliable it was and how well suited it was to represent and market nearly all of Australia’s wheat to the overseas marketplace. In addition, the AWB was sued for AU$1 billion in compensation by collective wheat farmers in North America for alleged, bribery and other corrupt activities to corner the grain markets internationally. The effect of the scandal resulted in Iraq refusing to purchase wheat from the AWB and the consequential loss of a substantial overseas market for Australian wheat growers.
In an attempt to minimize damage to the Howard Government’s reputation, Prime Minister Howard launched an official inquiry in November of 2006, into the payment of bribes by the AWB Ltd, formerly known as the Australian Wheat Board, to the Saddam Hussein regime, this inquiry essentially produced a whitewash report designed for several key purposes. Foremost, was the need to clear Prime Minister John Howard and his leading ministers of any political and/or criminal responsibility for the payment of bribes to Iraqi bureaucrats. Another critical concern was to fend off United States agricultural interests that were demanding the dismantling of the AWB’s wheat export monopoly as part of a ruthless trade war.
To illustrate further
It was paramount for the Howard government to prevent any examination of the motives behind Canberra’s participation in the U.S occupation of Iraq. Therefore, in an obvious act of scapegoating, inquiry Commissioner Cole singled out 11 former AWB executives and one ex-BHP executive for blame and the possibility of criminal prosecutions. Sanctioned by the Howard government the mass media immediately did its best to assist this diversionary exercise by dubbing these 12 individuals the ‘dirty-dozen’ in newspaper headlines around the country, demonstrating the great measures that politicians will take to cover their corruption.
Howard’s use of Cole, a trusted lawyer who had previously conducted a witch-hunting inquiry against building workers on behalf of Prime Minister Howard wreaks of the unfettered abuse of governmental power. It was therefore not surprising that Cole attributed the payment of nearly $AU300 million in bribes under the United Nations 1996-2003 so-called Oil-for-Food Program solely to a handful of 12 individuals. Moreover, Cole stated that these 12 individuals’ deviant corrupt behavior developed from a closed culture of superiority. And impregnability within the organization. Which had existed produced by the AWB’s 67-year monopoly and stronghold over all Australian wheat exports.
In addition to this
Cole stated that it was obvious that the AWB’s unethical policy in Iraq was “to do whatever is necessary” to retain the $AU500 million in annual wheat sales. And further stated that was precisely what the Howard Government’s policy was at the time. The substantial and comprehensive documents tabled at the Cole inquiry confirm that the AWB. Which was a government agency up until 1999 and then subsequently privatized continue to operate and receive Canberra’s protection. Almost as a virtual arm of the Howard Government throughout the lead-up to the March 2003 U.S. led invasion of Iraq
Conclusion
The AWB scandal raises significant questions and concerns about the Australian policy-making processes. And the attitudes of the government ministers involved.
Reference;
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Criminology Overview on a Case Study of Australian Wheat Board AWB Scandal Essay.
Case Study of Whiskey Ring American Public Scandal Accounting Overview. This is actually by many exclusive sources, this is due to the fact it should no longer destroy due to the fact of its robust political connections. The Whiskey Ring was once a team of whiskey distillers, (they have stood dissolved in 1875). And they made secret plans to defraud the federal authorities of taxes.
Here are the articles to explain, Accounting Overview on a Case Study of Whiskey Ring American Public Scandal!
They operated mainly in St. Louis, Mo., Milwaukee, Wisconsin, and a Chicago. The Whiskey Ring pursued Internal Revenue officials and other people involved in the scandal in Washington to keep the liquor profits for themselves. Benjamin H. Bristow, (secretary of the Treasury) had organized an investigation that stood meant to be a secret. And this idea exposed the ring meaning the results ended in 238 indictments and 110 convictions.
Claiming that the idea was illegal, the tax money (which was being held illegally) was being used in the Republican Party’s national campaign for President Ulysses S. Grant to re-election, which raised suspicion for the public. Although President Grant does not suspect doing this, his private secretary (Orville E. Babcock) was pointed out in the secret plan but ended up being declared guilty after President Grant testified his innocence. Was the Whiskey Ring a public scandal? Yes, the Whiskey Ring was once a public scandal.
Case Reviews 01
There existed many people involved in The Whiskey Ring scandal. At the time of the scandal, the president of the United States (for Visa) was President Ulysses S. Grant. Grant didn’t know about The Whiskey Ring Scandal, but he was responsible for giving jobs to many old friends who ended up being dishonest. President Ulysses S. Grant (original name Hiram Ulysses Grant), was born on April 27, 1822, in Point Pleasant. He graduated from West Point in 1843, where he knows as a skilled horseman, but he was not so good of a student.
Grant existed authorized as a lieutenant in the 4th U.S. Infantry, and he was then stationed at Jefferson Barracks, Missouri which was near St. Louis. After Grant existed done with his schooling years, he met his spouse Julia Dent. Which was the sister of one of his West Point classmates. After seeing action in the Mexican-American War, President Grant was to return to Missouri and then married Julia, (his spouse) in August of 1848. The couple had four children together. In the early years of their marriage, President Grant was assigned to a series of remote army posts, and some of them were on the West Coast which parted and eventually separated him from his family.
Case Reviews 02
He then resigned from the military in 1854. Grant stood introduced to the White House during the Reconstruction era. As president, Grant tried his hardest to keep a peace bond between the North and South territories. He also supported ideas from former confederate leaders and meanwhile was attempting to help and protect freed slaves’ civil rights. In the year of 1870, Amendment number 15 was ratified. This amendment gave black men the right to vote. Grant then signed legislation to limit the activities of white terrorist groups, like the Ku Klux Klan, which used violence to scare blacks and prevent them from voting in elections.
At various times in the chaos, the president stationed federal troops throughout the South to keep law and order. The highly judgmental group involved in the scandal charged that Grant’s actions violated states’ rights, while others knew and supported the fact that the president did not do enough to protect freedmen. In 1877, after leaving the White House, President Grant and his family pursued a two-year trip around the world. While they were abroad, they met with dignitaries and cheering crowds in many of the countries they visited.
Case Reviews 03
At the Republican National Convention in 1880, a group of delegates voted to nominate Grant for president again; but James Garfield (a U.S. congressman from Ohio (1831-1881), ultimately earned the nomination instead of Grant. After those events, Grant went on to win the general election and become the 20th U.S. president. Grant was the U.S. commander of the Union armies of the American Civil War from the years 1864-1865 and the 18th president of the United States. As stated in the article “Reconstruction and Corruption in the Grant Administration”, “When Grant took office he admitted that he lacked political experience.
In his inaugural address, he said, “The office has come to me unsought.” Grant strongly believed in racial equality, not only in the South but also in the North. In his inaugural address, he spoke in favor of the “security of a person, property, and free religious and political opinion in every part of our common country.” Grant took no action as president to enforce this belief, however, and his motto guided him: “Let us have peace.’” Grant had a very powerful presence and did his best to be a good president. Next, United States 30th Secretary of the Treasury Benjamin H. Bristow, (was an American lawyer, the first Solicitor General, a union military officer, reformer, civil rights advocate, and a republican party politician).
Case Reviews 04
Also, Orville E. Babcock, (who stood acquitted through the personal intervention of the president), 4th, John McDonald (former senator), Last, John B. Henderson, (Co-author of the Thirteenth Amendment to the United States Constitution and government official and the United States Senator from Missouri). These individuals were also a part of many more events throughout history. The Whiskey Ring was fast to include hundreds of government officials and also people in the liquor industry throughout the Midwest.
Also, the Whiskey Ring stood revealed in May 1875, with its center in St. Louis. The Whiskey Ring scandal had a very simple idea. According to the article named, “Secrets of the Great Whiskey Ring”, “Here, in very simple terms, is how the scam worked: Sometime around 1870, government agents charged with keeping an eye on how much whiskey was being made, arranged to ignore a certain percentage of the distillate in return for cash in the amount of roughly half the money the distillery would have paid in taxes.
Case Reviews 05
When ‘straight’ tax collectors who were not part of the ring were due to call, the distillers existed forewarned to “play safe” and pay up. Whiskey distillers paid federal agents with massive bribes. In return, the federal agents helped the distillers evade federal taxes on the whiskey they produced and sold. Whiskey was supposed to be taxed at 70 cents per gallon. But the distillers could pay off agents involved in the ring for 35 cents per gallon. The ‘crooked whiskey’ was stamped as having its tax paid by the agents and the distiller made a great profit.” The scandal itself was a group of public officials who defrauded the federal government of liquor taxes.
According to Andrew Wanko (Public Historian), “Millions of dollars in annual taxes stood being siphoned off in an elaborate scandal. The Whiskey Ring involved hundreds of individuals across half the nation. Nearly half of those involved worked though St. Louis, with the rest spread across major cities including Chicago, Milwaukee, Cincinnati, New Orleans, and Washington D.C. Among the Conspirators, were storekeepers, distillers, politicians, reporters, U.S. Treasury workers, and IRS agents. The corruption stretched to General Orville E. Babcock (Private Secretary), to President Grant and a Whiskey Ring plotter.”
Case Reviews 06
From 1870 to 1875, the Whiskey Ring was still in effect. Also, many other significant events happened around the time of The Whiskey Ring, which may have had an impact on this scandal. The first event that happened was The Franco-Prussian War. Bismarck’s influence on the German states lead to a year-long conflict in which France stood defeated. Another event that occurred in 1870, would be when congress adopts the Fifteenth Amendment.
This very much had an impact on The Whiskey Ring. The 15th Amendment of the United States Constitution forbids all governments in the United States from denying a citizen the right to vote based on that citizen’s color or race. The 15th amendment was ratified on February 3rd of 1870. What is interesting about this is that there was no mention made of gender. And it then took another 50 years to guarantee that women had a right to vote, with the Nineteenth Amendment in 1920. Another example is John D. Rockefeller.
In 1870, he formed the Standard Oil of Ohio company. By 1890, Standard Oil controlled 88% of oil in the U.S. John D. Rockefeller was a chairman and major shareholder, founder, and the company he worked with made him the richest man in history. By the year 1871, British Columbia became a part of Canada. Last, finally recognized as an imperial territory by Britain, Britain was named British Columbia in 1858, and became part of Canada in 1871.
Case Reviews 07
There was a lot of background talk about The Whiskey Ring. This includes the rumors. An example would be that Orville E. Babcock stood acquitted through the personal intervention of the president. Many people believed that The Whiskey Ring was part of a plot to finance the Republican party by fraud but this rumor stood never proven. There were also various rumors that people involved in The Whiskey Ring in St. Louis were openly advertising that the prosecutors would not press until the end because if they were they would reach the white house.
The rumors about The Whiskey ring were an issue. They were causing problems. Due to President Grant’s incompetency and the other scandals within his administration, by the end of the year 1874, President Grant was no longer popular among his people. Although he was thinking about running for a third term. He had once told congress that he does not prepare for office at all. People within his administration were without hope, as a result of some of the people he had chosen to work with him.
Case Reviews 08
The rumors of The Whiskey Ring were coming to the truth. And many people at the White House stood relieved when Browstow stood appointed to the Treasury. Bristow was a very well-respected man. One of his first acts of Treasury was to grant money to highly sort out the alleged corruption within the Internal Revenue Service. With the help of news and paperman in St. Louis, Treasury (Bristow), was about to crack the ring wide open. During The Whiskey ring, the government stood specifically affected by the Republican party. Which contributed to the national weariness of Reconstruction which had ended after Grant’s presidency with the compromise of 1877.
The Whiskey Ring was a cause-and-effect event, just like many. Soon after the Civil War, taxes stood raised to some very high levels. In some cases, the price of liquor stood raised to eight times the price. Meaning people had to pay way more than the normal price. Grant does not directly involve in the scandal but his reputation stood damaged, as a result. The scandal, along with other abuses of power by the Republican party, contributed to the national weariness of Reconstruction, which ended after Grant’s presidency with the Compromise of 1877.
Reference;
It is Retrieved from: https://www.ukessays.com/essays/politics/whiskey-ring-scandal-6918.php?vref=1 Image Source from Bribery Scandal of the 1870s. https://www.thoughtco.com/the-whiskey-ring-5220735.
Accounting Overview on a Case Study of Whiskey Ring American Public Scandal.
Case Study of Caterpillar Inc CAT Tax Fraud Scandal Accounting Overview. Caterpillar Inc. previously (1925–present) as understood inventory image CAT, With 2020 income and revenues of $51.0 billion. It is an American Fortune one hundred business enterprise that designs, develops, engineers, manufactures, markets, and sells machinery, engines, economic products, and insurance plan to clients by using an international supplier network. It is the world’s greatest construction equipment manufacturer.
Here are the articles to explain, Accounting Overview on a Case Study of Caterpillar Inc CAT Tax Fraud Scandal
Accounting fraud is the manipulation of financial statements to benefit the business financially or to create a false appearance of financial health. In the situation of Caterpillar Inc. (CAT) – a manufacturer of heavy construction and mining equipment, diesel-electric locomotives, diesel, and natural gas engines, and industrial gas turbines. The payment of federal income taxes on their earnings stood avoided to boost the company’s financial status. Also, Saving the company billions of dollars and keeping its stock price high.
Caterpillar, 2020
CAT 2020, having more than 500 locations worldwide – including the Americas, Asia Pacific, Europe, Africa, and the Middle East – is vast in size and an economic standpoint, with sales and revenues of $53.9 billion in the year 2019. However, a lawsuit against Caterpillar Inc. for inadequate tax disclosure greatly impacted the company from the period of 2013 to 2017.
Drucker, 2017
A great portion of Caterpillar Inc.’s investigation focused on a Switzerland-based parts subsidiary, known as Caterpillar SARL (CSARL). Over 13 years, the company had cut its tax bills by approximately $2.4 billion. Through the taxation of its profits in Switzerland. Where the tax rate had not reached nearly as great as the U.S. top corporate rate of 35%.
Grayson, 2018
Although the vast majority of CAT’s sales occurred in the U.S., 85% of the company’s part sales stood recorded to CSARL (Grayson, 2018). The company’s scheme had stood revealed when an anonymous employee, later revealed as tax-department employee Daniel Schlicksup, threatened to tip off the International Revenue Service.
He accused the company of using what he referred to as the “Swiss structure” and the “Bermuda structure”. Through the transportation of their profits to offshore shell companies to avoid the payment of U.S. taxes. Which were incomparable to the effective tax rate as low as 4% in Switzerland and Bermuda.
Reilly, 2018
From February 12, 2013, to March 1, 2017, the lawsuit sought class-action status and stood dismissed without prejudice. Which gave Societe Generale the authority to bring it again if it existed thought to be necessary.
Stempel, 2018
On March 2, 2017, law enforcement officials, including the IRS, raided three of the company’s Illinois-based facilities, confiscating electronic records and documents. The day following these raids, the lawsuit against Caterpillar Inc. stood filed on March 3, 2017.
Newswires, 2018
As CAT stood seen to have violated the Sarbanes-Oxley Act. Which protected investors by reviewing legislative audit requirements and improving the accuracy and reliability of corporate disclosures, the lawsuit was put in order. Due to this, stakeholders – including stockbrokers, creditors, and customers – feared a loss. Affects the stock price and the corporation overall negatively.
Drucker, 2017
Caterpillar Inc.’s stock market value sank over $2.4 billion after the company’s facilities and headquarters in Peoria, Illinois was raided by the Department of Commerce, Federal Deposit Insurance Corp, and International Revenue Service a total of three times. Following the report by Leslie A. Robinson, an accounting professor at the Tuck School of Business, in the New York Times. CAT’s shares were down by another 3%, causing the dollar value of the scandal to be approximately $2.5 billion.
Yu, 2017
As a result of the case, David Schlicksup, the global tax strategy manager, accountant, and whistleblower of this case, expect to receive about 30% of what the government can recover.
Stempel, 2018
As a result of IRS audits of its 2013 to 2017 tax returns, Caterpillar Inc. faces $2.3 billion worth of back taxes and penalties. CAT’s lawsuit is a reflection of the government’s capability of finding businesses that manipulate. Their financial operations improve their financial status. As GAAP Principles and legislations enacted to protect stakeholders stand often violated, operations. Such as the International Revenue Service, the Department of Commerce, and the Federal Deposit Insurance Corp.
Are very effective to detect and inspecting these issues. Caterpillar Inc.’s manipulation is just another example of the significance of auditors. And a reminder to other businesses of the necessity, to be honest, and cooperative with the GAAP Principles and accounting legislations.
EPON Failure Case study. Based on introducing the basic concepts and principles of EPON. This article adopts the judgment and handling methods of some common EPON faults summarized in the work. As well as the two fault handling situations, encountered this year, and makes a simple analysis for maintenance reference.
Here are the articles to explain, A Case study on EPON Failure
Technical personnel must not only have theoretical knowledge of the three networks but also have rich practical experience. This article summarizes some common EPON fault judgment and handling methods. As well as the handling process of the two EPON failures encountered, and introduces them for reference by technical personnel.
Introduction to EPON
EPON adopts a point-to-multipoint structure and passive optical fiber transmission to provide various services on Ethernet. EPON technology is based on the passive optical network architecture, and defines a new physical layer (mainly optical interface) specification and extended Ethernet data link layer protocol applied to the EPON system to achieve TDM access of Ethernet frames in point-to-multipoint PON.
In addition, EPON also defines an operation, maintenance, and management (OAM) mechanism to achieve the necessary operation management and maintenance functions. And to separate the signals of multiple users coming and going on the same optical fiber. The following two multiplexing technologies stand used. The downlink data stream adopts broadcast technology and the uplink data stream adopts TDMA technology.
At the data link layer, the function of the multipoint MAC control protocol (MPCP) is to realize point-to-point simulation in a point-to-multipoint EPON system, support multiple MAC client layer entities in point-to-multipoint, and support control functions for additional MACS. MPCP mainly handles the discovery and registration of ONUS, the allocation of uplink transmission resources between multiple ONUS, dynamic bandwidth allocation, and the reporting of the local congestion status of statistical ONUS. Continue the essay on the EPON Failure Case study.
EPON fault handling process
A single fault stands mainly accepted by the 112 fault stations.
When the maintenance personnel finds that it is an ONU failure, replace the ONU, and report the MAC address of the ONU to the computer room, and the computer room will do the data configuration.
When the maintenance personnel finds that it is a power failure, notify the property personnel to repair the power supply in time.
When the maintenance personnel finds that the optical path is faulty, notify the computer room personnel. And cooperate with the computer room personnel to find out the fault point, and confirm that the optical cable stands interrupted. Also, notify the optical cable maintenance personnel to repair the optical cable.
When the maintenance personnel finds that the ONU is normal and one of the services is abnormal, notify the computer room personnel to check the configuration of a certain service data.
When the same business failure stands found in a large area. The computer room personnel check the configuration of certain business data.
Common causes of failure
The service of a certain port of the ONU is not normal. User terminal or external line failure, such as external line disconnection, mixed line; user computer system failure; computer network card failure; user account failure; fault type data configuration failure can also determine based on broadband dialing error code, such as VLAN configuration error; number terminal number error; number permission error.
The entire ONU business is not regular. ONU failure, such as power failure; ONU damage; optical path interruption.
The business failure of the user of the whole board. PON board failure, such as PON board damage; PON board data configuration error; PON board hanging.
The whole frame of user business failure. Uplink port failure; main control board failure; upper equipment failure; network attack.
Case analysis of EPON Failure Case study
Case 1:
(1) Fault phenomenon
After the power failure in the cell and the incoming call. All broadband dial-up connections of all users in the cell prompted error 678 and could not connect; voice and digital TV services were normal.
(2) Fault handling process
In the broadband billing management system, the user account check, no abnormalities stand found, and the user account data problem stands eliminated.
The ONU failure has not been restored after restarting, and the M24E board hanging and ONU hanging problems stand eliminated.
Log into OLT to check that the ONU display under each PON port is normal.
Log into the ONU to check that the data configuration is normal and the business board status is normal.
After logging into ONU, the PINGOLT management IP address and PINGDNS address are available, but PINGBAS is not available. Contact the information center to check the BAS data.
The information center personnel requested to change the SVLAN. Since the users of this cell and other cell users share the gei_0/6/2 uplink port, no changes have been made, only the ONU data has been redone, and the fault has not been ruled out.
After using the reset-cardstatno13 command to reset the No. 13 EPFC board, network users under the board can log in normally.
(3) Analysis of the cause of the failure
The failure was due to a power failure in the community, and many onuses stood registered to the OLT at the same time after the call, causing the EPFC board to hang.
Since there has been no large number of network outages and failures caused by EPFC hanging, the attention mainly focused on the ONU and network data configuration and routing during processing, resulting in a long troubleshooting time.
After this troubleshooting is over, logging in to the ONU still cannot ping the BAS, delete the static route 172 in the ONU.30.0.0255.255.0.0172.30.250.1.
After that, it can ping, but a voice gateway cannot add if the route does not add when configuring the ONU data.
The error “DB: error record not exist” will appear, and the ONU voice protocol will show a BREAK after deleting the static route for some time, and the voice service will be interrupted.
Case 2:
(1) Fault phenomenon
The voice service of the newly installed ONU equipment in the cell failed to register on the Soft switch MGC. While the network and TV services were normal.
(2) Fault handling process
Compare the version of the new device with the old device is the same;
Check the configuration of the soft switch cell bearer network switch and no problems exist found. The PINGMGC registered address from the ONU device is accessible.;
Whether it is related to the IP address used by the device, delete one of the old ONU device configurations, add the same configuration to the new device, and still fail to register;
Check the configuration of the MGC firewall and all the IP addresses used stand released;
Clean up the resource usage of MGC, the fault is still there;
Through the packet capture analysis, the registration information sent by ONU is uploaded. But MGC has not received the registration information;
There is a main switch in the bearer network, which is a Boda switch. Because the manufacturer did not leave a password, it cannot view. It may be a failure caused by its configuration.;
The manufacturer’s engineers came to the site to make changes to the configuration policy of this switch and restarted some MGC services for troubleshooting.
(3) Analysis and summary of the cause of the failure
The community initially installed one ONU device in each building and reserved an IP address for the second ONU. Before installing the second device, the NGN bearer network was adjusted several times. And the configuration of the reserved IP address was not considered. This failure occurred.
The reasons for the failure of the voice gateway registration are. A. Voice gateway version matching and configuration problems; B. bearer network configuration problems; C. MGC gateway resource and configuration problems; D. hardware connection problems.
The fault can certainly eliminate by checking one by one.
Finishing mentions
EPON access method is currently the ideal way for comprehensive community access. And its application will become more and more extensive. EPON Failure Case study. How to maintain it well is to go through a long-term accumulation process. As long as you carefully summarize the cause of each failure and do a good job of daily maintenance and maintenance. The maintenance of the EPON network will become easy and fast. And the quality of service of the EPON network can also improve.
The United States Visa Case Study; If you want to go to the United States, you must first apply for a visa. Most people who apply for a visa must have an interview. The interview must and can only stand made by phone. It usually takes about 20 days to make an appointment.
Here are the articles to explain, A Case study in Visa to the United States
On every visa interview day, regardless of the cold winter or the heat, visa applicants who have already made an appointment by phone will line up outside the gate of the U.S. Consulate. It is common to wait for a few hours, and some even wait for a day. It can see that there are many applicants.
In terms of the number of people, people who apply for a visa case study to the United States can generally divide into the following main categories:
Business, including procurement, sales promotion, inspection, an exhibition to resolve business disputes, and other personnel related to business activities.
International students, including middle schools, universities, graduate students, doctoral students, etc.
Visiting relatives and friends, the vast majority of whom are parents visiting their children.
Of course, there are many other kinds of personnel, but because the number of people is relatively small, I will not repeat them.
In this case, study vast majority of visa applicants want to go to the United States, and a considerable number of people are extremely necessary to go to the United States, but the proportion of visa refusals is quite large, sometimes 70%-80%, and sometimes as high as 90%. So who will sign and who will refuse to sign? The author specifically cited the following cases to discuss with his compatriots the experience of visa success and the lessons of failure.
Case 1:
A Female, in her 60s, said that her son worked in an American company after graduating from a school in the United States (the background of the following cases of family visits is much the same as the background of this case), it has been seven or eight years, and they (including her husband) have not visited relatives; the wife has retired, and she was a senior engineer in a research institute before retirement.
My wife also wanted to go together, but because of her poor health, she couldn’t fly, so she couldn’t go. His son is a government official in a certain city, his daughter is waiting in a certain city in China, and he has a grandson. She applied to stay in the United States for 3 months… she obtained a visa.
Case study:
The success lies in the fact that in addition to the powerful text materials, she said that she has a lifetime guarantee (pension) in China and has her wife, son, and grandson who she cares about, so she will come back.
Case 2:
An old couple is nearly 70 years old, with a good temperament, both retired, and their background is almost the same as in Case 1. There is no flaw in the re-signing. This seems normal to us Chinese and all people who pay attention to human rights, including the American public, but they existed refused to sign.
Case study:
It bans for two people to go together, and there is a possibility of not coming back, so the visa stands refused.
Case 3:
Male, nearly 50 years old, with a general temperament, holding an information box in both hands.
Question: “What are you doing in the United States? Answer: “Go to purchase equipment.”
Question: “What is aerating equipment? Answer: “Equipment that fills gas inward when manufacturing concrete components.”
Question: “What kind of work do you do? Answer: “Deputy Director of Planning, XX Provincial Highway Bureau.”
Question: “What does the Planning Office do? Answer: “When we are on the project, we approve the money.”
Question: “What is your monthly salary? Answer: “One thousand five or six.”
The visa officer said, “According to U.S. immigration law, I cannot give you a visa.”
Case study:
The unrefined information box is a symbol of low-end. And it stands held in both hands, giving people the impression of low status. The Buddha relies on the golden body, and the temperament, clothing, utensils, etc. of people who go abroad to purchase expensive equipment on behalf of the country should reach the corresponding level.
It is not a new technology, it is not high technology, and it is not high-precision equipment. There is no need to purchase it abroad.
Because the written materials cannot see, it is not easy to assert, but in terms of general procurement practices and procedures, the two parties will have quite a lot of correspondence documents, such as letters, faxes, samples, contracts, host and related auxiliary equipment schedules, and price lists.
Their conversation never mentioned or involved similar content. And it stands estimated that there are no such documents. In addition to applying for a visa as a purchaser, the above-mentioned documents are essential in addition to the U.S. side’s strong and decent invitation letter for the company.
Case 4:
Male, about 30 years old, as the factory director, applying for a visa in the name of resolving trade disputes.
Ask “Why to go to the United States?” Answer: “The products we produce are for XX Company in the United States, and the products we produce can only be shipped after strict inspection. But now Company XX says that there is a problem with the quality of our products and we will not pay. I will go to the United States…”
Question: “Then why do American companies do business with you?
Answer: “Because he wants to buy products.”
Result: Visa refused.
Case study:
This applicant planted the answer “because he wants to buy a product”. This applicant is the factory director. You are not the only factory that produces this product. Although you are also in the candidate factory, the American company may not be looking for you. Would it be another ending to sign back like this?
Answer:
The American company had looked for several factories in China before doing business with our factory, but they were not satisfied. Later, a certain import and export company introduced the American company to our factory. They are very satisfied with the equipment, technology, management, product quality, price, and service of our factory.
So our factory made samples according to the drawings they provided, and after the samples were qualified. They were shipped in batches. Because our products are of good quality, meet their requirements, and the prices are competitive, they have saved money, so they have money to make. In addition, our service is also good, so they do business with us. This is an excellent question of re-signing, but it is a question of opportunity. I don’t know how this applicant fell here.
Case 5:
Male, in his 40s, department manager, once represented the company in Country K, wanted to go to the United States to explore the market, and had no intention of going back. He used the invitation letter sent to him by the American client of his colleague to apply for a visa. During the interview, he was refused the visa after a few hasty words. He never understood the reason.
Case study:
The problem lies in the invitation letter. The invitation letter has only a few words that can’t be simpler, to the effect of inviting him to visit the company in due course. My strong feeling about the invitation letter is;
You can go or not, you can even say that you don’t have to go. Because it doesn’t specify what you are going to do, let alone the size and importance of the matter;
It doesn’t matter when you go, it’s the right time!
Whether you can go or not, you can go whenever you want, of course, the visa officer will not give you a visa case study. The person who sent the invitation letter is someone else’s customer, and he has no business dealings with others. Sending the invitation is just a matter of face, so it is not surprising that he was refused a visa.