Tag: Benefits

  • Do You want to start a YouTube Channel to make money by AdSense?

    Do You want to start a YouTube Channel to make money by AdSense?

    YouTube Channel: Do you want to be a YouTuber and make money? So, this article for you; why need a YouTube Channel? as per the latest trend, you are to create a youtube channel to create a successful business online. Many entrepreneurs are mostly concentrating on video marketing rather than any other media. For example, if you have a website and you want to promote it. If you’ve only been using text and image-based content for your business, video content, or clip best for your growth.

    Here are explains; Start a YouTube Channel to make money by AdSense, Sponsorship, and Affiliate Marketing.

    What is a YouTube Channel? A YouTube Channel is like having your homepage or TV channel on YouTube. You can add videos to the channel and organize the videos according to topics and dates. Additionally, you can customize your channel with logos, graphics, pictures, and text descriptions. This can help you brand your business.

    It will also help you describe what content your channel offers to visitors. Video marketing is one of the main ways to drive huge traffic to your blog. Before you start to post your first video, you should find the perfect niche for your youtube channel. And stick around with this same niche.

    • Once you get huge subscribers to your youtube channel, you can monetize your channel by market products and other services.
    • And find what your audience needs from you.
    • Solve their problems and communicate with your audience.
    • And also it’s important to create high-quality videos.
    • On the other hand, you can make your youtube channel like a business.

    Google Adsense:

    Adsense is the best way to make money from the internet. You will get paid for each click.

    Affiliate Marketing:

    You can make money from other companies by selling their products and get a commission for each sale.

    How Does It Work?

    You can start incorporating YouTube into your affiliate marketing strategy by partnering with video creators to make content around your product.

    Then these video creators, affectionately referred to as YouTubers can share tracking links to your store. Most tracking links will be shared in the video’s description.

    If the affiliate is part of the YouTube Partner Program, they will be able to place a link directly in the video. Additionally, videos are a great way to share coupon codes with viewers.

    Finding YouTube Affiliates:

    As we said before, YouTube is a powerful channel. But with great power comes great responsibility. In comparison to finding affiliates that use other marketing channels, finding skilled YouTube affiliates requires more research and outreach.

    You’ll need to seek out affiliates that specialize in video production and are comfortable on camera so that videos come off as both professional and intriguing.

    Sponsorships:

    If your channel gets 50k-100k subscribers, you can easily get sponsored tie-ups from brands that can bring in higher revenue.

    What a YouTube sponsor has to do is similar to what sponsors on the Patreon and Kickstarter donation platforms have to do. On these two platforms, sponsors can choose from different membership packages, which cost different amounts and are associated with different exclusive offers from the YouTuber.

    For many creators, these extras are the reason why they pay a monthly amount to the creator. This principle works so well because performance compensates with a reward. As an official sponsor of a YouTuber, you have some advantages over non-sponsors. Which advantages and benefits you enjoy as a sponsor depends on the respective YouTuber.

    They may provide exclusive video material and distribute promotional codes, recommendations, images, or extra content to their members. Special announcements or events such as fan meetings can also be organized exclusively for sponsors.

    Alongside this, you can also launch your own business like an e-learning portal, e-commerce store, and others which can further monetize your YouTube page.

    YouTube channel monetization policies:

    If you’re monetizing on YouTube, your channel must follow YouTube monetization policies, which include YouTube’s Community Guidelines, Terms of Service, Copyright, and Google AdSense program policies.

    These policies apply to anyone in, or looking to apply to, the YouTube Partner Program. Learn more about why we enforce channel monetization policies. If you want to monetize videos with ads, they must also meet our Advertiser-friendly content guidelines.

    How to Set-up your YouTube channel for AdSense payments?

    If your channel has been approved to join the YouTube Partner Program, you need to associate an approved AdSense account with your YouTube channel to earn money from your videos and get paid.

    Benefits of YouTube Channel:

    YouTube provides an immense number of benefits to both sole proprietors and larger companies. Creating, launching, and hosting a YouTube account will cost you nothing. It is 100% free. You consider it to be a form of free online advertising. One of the benefits of having a YouTube channel is that you can use it to divert targeted traffic to your website.

    Visitor traffic to your YouTube videos can divert to your website via embedded links directly in videos and links in the video descriptions. You can also add promotions into your videos that can further drive traffic and boost sales. Producing high-quality video content constantly can help you amass a loyal group of followers on YouTube. These followers will most likely become customers and probably repeat customers.

    Do You want to start a YouTube Channel to make money by AdSense Image
    Do You want to start a YouTube Channel to make money by AdSense? Image from Pixabay.

    Best things:

    If you gain a large enough following, other companies may want to pay you to run their ads during your video. You can even manually insert ads for your products. This can help you further monetize your content and turn your YouTube channel into an additional source of income.

    With monetization, you can turn your channel into more than a marketing and outreach platform. It can also become a source of revenue for you. Lastly, creating a successful YouTube channel is a great way to manage your reputation. YouTube videos rank high in search engines such as Google. Creating content about your brand on YouTube will inevitably create a more positive view of your brand.

    If you like to grow your YouTube Videos like and view of million or going to be viral, then you need to promote your videos. There are many alternative ads site but Google Ads or Google AdWords is best of all of them.

    How to Promote Your YouTube Videos With Google Ads for your YouTube Channel?

    No one has yet created a robot that sets up YouTube video marketing ads for publishers. The process may sound somewhat complicated at first because the YouTube ad system is powerful, but it’s fairly easy to start your first campaign. How to set up you’re ads? If your just starting with Google ads. Promoting is the best thing to promote your youtube video going to viral; So, how to start? For YouTube Channel, If you are Ads Beginners, going to viral your videos. Why Google Ads? Because of the Google ads campaign and talking about the benefits of Google ads for small businesses.

    Google talk about how? Here are the Link YouTube channels and Google Ads:

    Linking a YouTube channel to a Google Ads account allows the linked ads account to run ads based on interactions with your channel’s videos. The linked Google Ads account can be granted permissions to access video ads’ organic view metrics, show ads to people who visit and interact with your channel and get insights about how people interact with your channel after viewing your ads. This article shows you how to link a YouTube channel with a Google Ads account.

    How does it work?

    When you link a YouTube channel to a Google Ads account, the YouTube channel owner can choose to make the following features available to your linked Google Ads account:

    • View counts: View organic (non-paid) metrics for your videos.
    • Remarketing: Create remarketing lists based on viewers’ past interactions on linked channels.
    • Engagement: View earned action metrics from video ads from linked channels.

    You can link more than one Google Ads account to a YouTube channel, and vice versa. Keywords and tags also more important for your Youtube Channel videos going to viral; so, here are some tips for managing negative keywords. Video title, content category, content tags, image, size, and also keywords. The most current and daily base of activity get more viewing.

  • Enterprise Architecture (EA): Definition, Importance, and Benefits

    Enterprise Architecture (EA): Definition, Importance, and Benefits

    Enterprise Architecture is designed to ensure alignment between the business and IT strategies, operating model, guiding principles, and software development projects and service delivery. This article explains about Enterprise Architecture (EA) by their topic into Definition, Importance, and Benefits. EV is one of the fields that is more relevant than ever but is yet fighting for proving value and viability.

    EA (Enterprise Architecture) explains in their topics; Definition, Importance, and Benefits.

    An Enterprise Architecture (EA) translates business vision and strategy into effective enterprise change by; creating, communicating, and improving the essential requirements, principles, drivers, and models. That describe the enterprise’s future state and enable its evolution. From narrow IT-oriented approaches (Enterprise IT Architecture or EITA) to more broad views; the scope, meaning, and importance of Enterprise Architecture vary.

    The EA establishes the organization-wide roadmap to achieve the mission through optimal performance of its core business functions within an efficient information technology (IT) environment. Enterprise architectures are blueprints; they define the organization’s current (baseline) and desired (target) settings, and specify. The mechanisms to transform the enterprise to achieve target outcomes systematically.

    Meaning and Definition of Enterprise Architecture (EA):

    Below are some of the enterprise architecture definition by some top thinkers and firms.

    According to Wikipedia;

    “A well-defined practice for conducting enterprise analysis, design, planning, and implementation, using a comprehensive approach at all times, for the successful development and execution of strategy. Enterprise architecture applies architecture principles and practices to guide organizations through the business, information, process, and technology changes necessary to execute their strategies. These practices utilize the various aspects of an enterprise to identify, motivate, and achieve these changes.”

    Defined from an Information & Technology Perspective;

    “Enterprise Architecture is explicitly describing an organization through a set of independent, non-redundant artifacts, explaining how these deliverables interrelate with each other and developing a set of prioritized, aligned initiatives and roadmaps to understand the organization, communicate this understanding to stakeholders, and move the team forward to its desired state.”

    Defined from a Business Perspective;

    “Enterprise Architecture illuminates how an organization and all of its members can achieve its objectives, through the creation of a series of engineered models and project initiatives, which can be easily understood by all of the people associated with the organization.”

    Enterprise Architecture is an individual or each definition;

    An in-depth understanding of Enterprise Architecture is obtained if one considers its constituent words: “Enterprise” and “Architecture”. These are two words which while appearing simple enough to understand, require a thorough understanding of the context of Enterprise Architecture.

    An enterprise defines by Federal Chief Information Officer (CIO) Council as, “an organization or cross-organizational entity supporting a defined business scope and mission”. It consists of people, information, technologies that perform business functions, in a defined; organizational structure that is distributed in multiple locations that respond to internal and external events and provide specific services to its customers.

    In producing an output in the form of products and services, an enterprise as a whole moves through various activities in a cyclic form. This refers to the enterprise life cycle. It is dynamic and iterative due to changes over time owing to the new business processes, technology advancement, capabilities, maintenance, disposition, and re-use of existing elements of the enterprise.

    The definition of “architecture”, and more specifically about enterprises or systems, is a lot more complicated. This makes all the more so, given that there exists no single agreed definition. Taking into account the general view of the composition of architecture itself. We are led to adopt the definition of Architecture according to ANSI/IEEE standard 1471-2000. This defines “architecture” as “the fundamental organization of a system embodied in its components. Their relationships with each other and the environment and the principles guiding its design and evolution”.

    Importance of Enterprise Architecture (EA) in Organization:

    The definitions of EA emphasize EA as a framework and EA as a process for transforming an enterprise. The increasing pace of information technology has influenced the increased need for Enterprise Architecture. Adopting EA is the key to the survival of an enterprise due to the high rates of change and complexity in the world economy.

    An enterprise that aspires to achieve its vision must be able to identify. Its current or as-it state and have a concrete plan on how to get to its target or to-be state. Without an appropriate communication method and tools, it can be challenging to communicate the vision of the enterprise.

    However, EA depicts an enterprise’s current state and aspired future state with visual models making communication much easier and faster. Enterprise Architecture plays an important role in an organization. It is critical to the survival and success of the organization while enabling the organization to achieve the right balance between IT efficiency and business innovation.

    Typically, EA helps to facilitate business success such as competitive advantage through the effective use of information management strategies and IT resources. Enterprise Architecture can use by a company to organize and structure. Its enterprise infrastructure providing stakeholders and system architects with appropriate architectural details.

    Enterprise Architecture may, however, develop for a wide variety of reasons. EA develops for:

    Alignment:

    To ensure that the implemented enterprise aligns with management’s intent.

    Integration:

    The connectivity and interoperability of business rules, processes, information flow, and interfaces are consistent across the organization.

    Convergence:

    Pushing towards a standardized IT portfolio based on the Technical Reference Model (TRM). Thus, creating a common organizational language.

    Change:

    Facilitating and managing improvement in all aspects of the enterprise.

    Another important reason to consider EA adoption is the need for an organization to stay committed to its long-term goals. The agility of an enterprise is dependent on a long-term implementation strategy using EA while short-term implementation creates a temporary illusion of an agile enterprise.

    Therefore, EA is a mechanism to help her adopters remain focused on the achievement of long-term visions while providing a framework for managing everyday operational risks. To respond to the constant changes in business needs, a stable platform is needed to support enterprise operations.

    The traditional approach to building an information system, by purchasing applications specifically for a department or a unit area; increases complexity, introduces redundancy, and hinders the enterprise from growing. This knows as business silos. It is whereby individually the application functions effectively but when combine gives no foundation for execution of enterprise processes.

    However, the introduction of EA into an enterprise process is a holistic approach taken to address the organization-wide application needs. With, a clear understanding of how each component relates to others both at the data, software, and hardware levels of abstraction resulting in integrated silos architecture.

    Enterprise Architecture (EA) Definition Importance and Benefits
    Enterprise Architecture (EA): Definition, Importance, and Benefits – #Pixabay.

    Benefits of Enterprise Architecture:

    During the past few years, IT has not only affected how organizations do business. Such as automating its processes but has extended to how customers, stakeholders, and regulatory bodies interact with the organization.

    However, Enterprise Architecture faces the re-engineering of the whole organization from all perspectives such as; users, systems, geographical location, and mode of dispersion to improve the working processes in the organization. Using EA properly, an enterprise can get significant business and IT benefits:

    • It provides a clear model of the organization’s business, application, data and technology architecture, dependencies, and inter-relatedness. This will help the organization to make business decisions based on a holistic view instead of as a stand-alone part.
    • Enterprises can increase their business values by aligning IT with their business strategy; it helps the organization to unlock the power of information, unifying information silos that inhibit business processes.
    • EA ensures organizations invest in projects that are targeted towards their goals, objectives, and visions. It identifies opportunities for reuse and integration which prevents inconsistent processes and information.
    • It provides an organization with a planning process to better understand its business strategy; which helps the organization to respond faster to competitive pressures and deploy a higher quality faster.
    • EA identifies duplicate and overlapping processes, services, data hardware, and software, traces high-cost areas of IT assets to develop a fairer cost model, and ensures compliance with legal and regulatory laws.
    Deeply explain;

    The goal of Enterprise Architecture is to add business value to the organization and not only uses for the documentation of the processes, systems, and information that exist in the organization. The alignment of business and information technology strategy is a key issue in an organization based on the impact IT has on the overall organization.

    In such an organization EA provides the fundamental technology and process infrastructure. IT develops the application, technology, and data foundation necessary for the delivery of the needed integration and standardization while business defines the strategies. That uses the capabilities that are in place.

    Thus, the integration of business strategy with IT objectives is not only an IT issue but an organizational concern. Enterprise Architecture has been widely adopted by many private and government organizations to cope with ever-increasing complexity. It has been promoting as a key tool for the transformation and modernization of government institutions around the world.

    This ensures the proper use and optimization of the organization’s technical resources in other to reduce costs while increasing their strategic agility. EA is not just a technology map but a strategy for the entire enterprise. Organizations such as UPS, Toyota Motor Marketing Europe, Dow Chemical Company have adopted EA to strategic areas such as; budget allocation, information sharing, performance measurement, and component-based architecture.

    Also, EA uses as a management tool for aligning IT and business objectives concerning the current and future vision of an enterprise. As a tool, it helps stakeholders and business owners manage dynamic changes and challenges in a timely and cost-effective way.

  • Market Segmentation; Introduction, Definition, Benefits, and Criteria

    Market Segmentation; Introduction, Definition, Benefits, and Criteria

    What is Market Segmentation? Introduction; The economists while describing pure competition assume that all buyers are alike and consumer behavior is unidimensional based on the concept of the economic man model. Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics. However, the psychologists recognize all buyers are different.

    Know and learn about the topic of Market Segmentation; Introduction, Definition, Benefits, and Criteria.

    Marketers recognize the importance of heterogeneous demand. Hence, they are keenly interested in subdividing or segmenting the market. A segment can be a group of people with similar or homogeneous demand and the enterprise can offer tailor-made marketing mix for each market segment or subdivision. A marketing segment is a meaningful buyer group having similar wants. Segmentation is a customer-oriented marketing strategy.

    Market segmentation gives formal recognition to the fact that the wants and desires of consumers are diverse and we can formulate a specific market offering to specific categories or segments of the market so that supply will have the best correlation with demand. Varied and complex buyer behavior is the root cause of market segmentation.

    Most companies operating on all India basis have divided the national markets into various zones of regions e.g. Northern India, Southern India, Eastern India, Western India, Central India, etc. These zones may further subdivide according to segments of markets. Segmentation or subdivision of the market is one of the basic strategies based upon the modern marketing concept.

    Meaning of Market Segmentation:

    Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.

    Segmentation gives special emphasis on the demand side of the market. The marketing effort is to tune with consumer or user needs and requirements. Segmentation implies the bending of supply to the will of demand as far as feasible and desirable. It recognizes that there are several demand schedules and not necessarily a single demand schedule or curve.

    For each demand schedule representing a group of buyers with similar needs and characteristics, marketers need to prepare separate and precise market offering or marketing mix. Market segmentation is a method for achieving a maximum market response from limited marketing resources by recognizing differences in the response characteristics of various parts of the market.

    In a sense, market segmentation is the strategy of “divide and Conquer”, i.e. dividing markets. Marketing strategy is adjusted to inherent differences in buyer behavior. For different groups of customers, i.e. market segments different sets of marketing strategies are developed.

    Definition of Market Segmentation:

    As the define Market segmentation is a process of dividing the entire market population into multiple meaningful segments based on marketing variables like demographics (age, gender, etc), geographic, psychographics (lifestyle, behavior), etc. Market segmentation in marketing is identifying a set of homogenous segments having similar needs, properties & demands which can use by a company to sell their product/service more effectively.

    Importance of Market Segmentation:

    Market segmentation is an important aspect for any business as it helps them slice the market into smaller groups or segments. Which can then identify base on their needs and can cater to? Market segmentation reduces the population in the market and gives a much more addressable audience rather than giving random groups of people.

    Having similar groups would enable companies to more focused in terms of their product offerings, product differentiation strategies, marketing strategies, pricing strategies, etc. This would help companies mitigate unnecessary risks, reduce costs, target customers better, have better retention and generate more profits. Hence, segmenting the entire population of the market is essentially critical for any business to prosper.

    Benefits of Market Segmentation:

    Market segmentation reflects reality in a marketing situation. Consumers have different needs and preferences. Hence, in reality, market demand is heterogeneous and not homogeneous. When differences in customer needs are analyzed, marketers can exploit the marketing opportunities and fulfills the needs.

    This can yield profits and prospects for growth. Segmentation ensures higher customer satisfaction and improves the effectiveness of the marketing program and enables the managers to charge a better price for their offer.

    Market segmentation offers the following specific benefits;

    • Marketers are in a better position to locate and compare marketing opportunities. The market can define more precisely in terms of customer needs.
    • When customer needs are fully understood, marketers can effectively formulate and implement marketing programs that will tune with the demands of the market.
    • Marketers can design their products and marketing communications as per the market segments and ensure more response.
    • Competitive strengths and weaknesses can assess effectively and marketers can avoid fierce competition and use resources more profitably by catering to customer demand which is not being met by rivals.
    • Since the customer is the focus of marketing effort segmentation leads to the more effective utilization of marketing resources. We can have precise marketing objectives. The marketing program is tailored exactly following the needs of a specific market segment, and product, price, and promotion can have the best coordination.
    Market Segmentation Introduction Definition Benefits and Criteria
    Market Segmentation; Introduction, Definition, Benefits, and Criteria. #Pixabay.

    Criteria for Segmentation:

    The following criteria below are;

    Measurability:

    The attributes selected for segmentation must be measurable demographic and socio-economic characteristics are objective and measurable. But personality, lifestyle and psychological factors governing buyer behavior such as motivation, perception, attitude are subjective and non-measurable attributes.

    In such situations, these non-measurable characteristics should link with tangible characteristics to achieve a meaningful segmentation. We can approximately identify members of the segment based on some common characteristics or behavior patterns. Obtaining data is not easy when the segment is defining in terms of benefit or behavioral characteristics.

    Accessibility:

    The segment identified should be within the reach marketers through suitable means of communication and distribution.

    Market Responsiveness:

    The identified segment must respond favorably to the marketing effort. To know whether correct segmentation has been achieving or not has paramount importance.

    Effective Demand:

    The segment must have a family big size of demand to make any marketing effort viable.

    Bases of Market Segmentations:

    There are many ways to group customers in segmenting the market. Broadly speaking, we have two main approaches to identify market segments.

    1. People-Oriented Approach (Also called customer personal characteristic approach): The customer can claim by various customer dimensions such as geographic location, demography, socio-economic characteristics, and psychographic characteristics.
    2. Product-Oriented Approach (also customer response approach): Customer response or buyer behavior may consider about product benefits, product usage, store patronage, and brand loyalty. This approach identifies the differences in buyer behavior to know why consumers buy a certain product. Also, buyer behavior involves psychological factors such as buying motives, attitudes, perceptions, preferences.
  • Need and Benefits of Competitive Intelligence with Objectives and difference

    Need and Benefits of Competitive Intelligence with Objectives and difference

    What does Competitive Intelligence (CI) mean? Benefits of Competitive Intelligence; Competitive intelligence (CI) is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in strategic decision making for an organization. Need and Benefits of Competitive Intelligence with Objectives and difference. The growing competition in the business industry has made it necessary for any company to stay in competition or have a competitive advantage over its competitors, adequate and relevant information about the competitors need to receive or know at the right time in other to make a good strategic business decision.

    Know and Understand the Explanation of Competitive Intelligence.

    Definition by business Jargon’s: In business parlance, competitive intelligence can understand as the process of identifying, gathering, evaluating and disseminating, information concerning competitor’s strengths and weaknesses, products, and customers, which a firm requires for strategic decision making. In other words, it is a legal and ethical practice that helps in improving the firm’s competitive ability and capacity.

    Discussion of the topic “Competitive Intelligence” first Meaning of Competitive Intelligence, Definition, Why need be Competitive Intelligence? then Benefits. We can also discuss the Objectives with the Difference between Competitive Intelligence and Market Intelligence.

    Competitive intelligence or otherwise called as early signal analysis encompasses information relating to competitor’s plans, products, next moves, and actions. Such intelligence influences the organization’s plans and strategies. Add to that, it helps in prior ascertainment of opportunities and threats in the marketplace, before they are apparent.

    Competitive intelligence [Hindi] defines as a systematic process that transforms random bits and pieces of data into strategic knowledge. This information comprises about competitors, customers, technological, environmental, product, and market in. others to make a good strategic decision.

    Competitive intelligence is described as those activities a company undertake in determining; and, understanding its industry as well as identifying and understanding the competitors, also determine and understand their weaknesses and strength and anticipate their next moves.

    This definition of competitive intelligence tends to identify/determine, understand, and anticipate industry and competitors. Furthermore, competitive intelligence is a process of monitoring the competitive environment, to provide actionable intelligence that will enhance a company’s competitive advantage over its competitors.

    Why need be Competitive Intelligence?

    In today’s changing business environment, organizations need to implement competitive intelligence because:

    Business activity is increasing rapidly:

    If customers expect businesses to deliver goods as quickly as possible as well as communicate with them with a faster means of communication. To meet these requirements organizations need efficient management and CI.

    Needed Business Information overload:

    Organizations are privileged to collect a lot of information, but organizations do not have the idea of which information is relevant. Competitive intelligence will assist in analyzing the collected information, filter it, learn what is relevant, and use it to benefit various business decisions and strategies.

    Global competition Increase by new competitors:

    Companies are now moving across their original borders into another country. For example, financial firms like HSBC can be found in several countries in which they constitute a threat and complete with the home companies.

    The existing competitor is becoming more aggressive:

    Competitive intelligence will help organizations forecast competitor’s actions and allow organizations to be proactive because all companies want to acquire more market share and customers.

    Political changes affect anybody quickly and forcefully:

    Deregulation of business such as retail, insurance, and aviation industry create more threat to organizations in other sectors because their sector can also be deregulated; but implementing CI the organizations will keep informed about the proposed political change that might affect the business.

    Technology is going to change by Rapidly:

    As organizations can all observe that technology is changing rapidly to the extent that something new happens in the computer industry like breakthroughs which tend to create new opportunities.

    For example, the iPhone held the highest market share as well as the highest customers but when the Samsung Android and Redmi came into the picture and video, iPhone’s market share and customer base starts to decline. However, if organizations implement competitive intelligence, it will keep track of technological changes in the industry and other industry that is important to an organizations survival.

    Important Benefits of Competitive Intelligence:

    A formal Benefits of competitive intelligence program can do the following;

    Change in the marketplace:

    Companies that observe the marketplace tend not to caught unawares, but companies that fail to observe the market place tend to pay a high price for their mistake.

    The action of competitors:

    Competitive intelligence activity will create an opportunity to understand what competitors are trying to do in other to outsmart their competitors.

    Discover new or potential competitors from Business:

    Competitive intelligence activity will provide an insight into the new segment or market a competitor is entering.

    Learn from the success and failure of other Competitors:

    Competitive intelligence activity will investigate if the customer is happy with competitors and use their findings as a yardstick for development.

    Know how to Increase the range and quality of acquisition target?

    Competitive intelligence activity will create insight on target company for acquisition because not all company that posses as a threat are worth acquiring. After all, some companies create deception.

    Know about new technology, products, and processes that affect business:

    Competitive intelligence activity tends to reveal if the project being embarked upon by their company is worth investing in or needs additional resources or the project needs to be shut down because some projects don’t worth any extra expense or resource.

    Know about political, legislative, or regulatory changes that can affect business:

    The competitive intelligence activity will help analyze the impact of a law or regulation proposed by the government because this government law affects everybody and forces all to change.

    Startup new business:

    Competitive intelligence activity will help organizations decide if they should enter a new business by observing the success and failure of the market competitor.

    Look at own business practice with an open mind:

    Competitive intelligence activity will expose organizations to new ideas and concepts because their method of business might be stale and outmoded. Also, it will help organizations to be externally focused.

    CI management tool is Help for implements:

    Competitive intelligence activity will provide organizations with relevant information that will assist organizations in re-engineering as well as enhancing customer satisfaction.

    Need and Benefits of Competitive Intelligence with Objectives and difference
    Need and Benefits of Competitive Intelligence with Objectives and difference, #Pixabay.

    Objectives of Competitive Intelligence:

    The following objectives below are;

    • To provide an advanced warning of risks and opportunities, such as mergers, takeovers, alliances, new products, and services.
    • To make sure that strategic planning decisions rely on relevant and up-to-date competitive intelligence.
    • Competitive Intelligence intends to make the firm more competitive concerning the environment in which the firm operates, i.e. competitors, customers, distributors, and other stakeholders.
    • To ensure that an organization can adapt and respond to the changing business environment.
    • To provide a periodic and systematic audit of the firm’s competitiveness; which provides an unbiased evaluation of the firm’s actual position, concerning the environment.

    Difference between Competitive Intelligence and Market Intelligence:

    These differences from infinite research; Often, we come across several terms in business that sound more or less the same; but they turn out to be completely different. Before getting into the differences, let us cut to the chase and get to the basic point of similarity between competitive intelligence and market intelligence. Both these types of intelligence help companies to gain a better foothold in the market and require a considerable amount of accurate research to succeed.

    So, what is the key difference between the two? Here goes – Competitive intelligence is the strategic study used by companies to understand their industry and track the moves of their rivals. On the other hand, market intelligence is a broader concept; which includes the research conducted by a company on the external market it wishes to enter, its competitors, and customers. By differences, you’ll understand the Benefits of Competitive Intelligence.

    What does Competitive Intelligence (CI) mean Introduction Meaning and Definition
    What does Competitive Intelligence (CI) mean? Introduction, Meaning, and Definition with PPT. #Pixabay.

    What meant by Competitive intelligence?

    DescriptionCompetitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in strategic decision making for an organization.

    What meant by Market intelligence?

    Description Market intelligence is the information relevant to a company’s markets, gathered and analyzed specifically for accurate; and, confident decision-making in determining strategy in areas such as market opportunity, market penetration strategy, and market development.

    But that’s not all; there are other factors as well that differentiates the two, curious to know what they are?

    The focus of the Data Collected:

    As discussed, market intelligence gives a larger picture to companies about the market and customers. This means that it is more client-focused, which helps companies to understand their customers and the general consumer behavior better. Competitive intelligence is more business-focused as it comprises data about a company’s competitors and their business strategies.

    Digging Deeper into the Data:

    Customers are in the spotlight in case of market intelligence; therefore, the data gathered in this type of business intelligence involves economic; and, social statistics of people such as demographics, population, consumption, and demand. On the other hand, competitive intelligence helps companies identify competitor’s strategies, their strengths, and weaknesses; the chunk of the market share they own; how their tactics are impacting your business, etc.

    The Game Plan:

    While the ultimate aim of both these strategies is to reduce business risk and up the game in the business; the data focus of both these techniques is very different. Therefore, their application in a formal business plan of a company also differs. Market intelligence employee by businesses to improve their existing product offerings and develop new and innovative products; which will ultimately result in improved customer loyalty.

    Competitive intelligence use by companies to plan specific strategies to overcome the competition from various competitors in the market. Each competitor will have different business strategies and tactics and with the help of competitor intelligence, companies can plan different counter-tactics for each of them.

    References:

    • Need and Benefits of Competitive Intelligence – www.mbaknol.com/modern-management-concepts/competitive-intelligence-ci/
    • Definition and Objectives of Competitive Intelligence – businessjargons.com/competitive-intelligence.html
    • Difference between Competitive Intelligence and Market Intelligence – www.infinitiresearch.com/thoughts/competitive-intelligence-vs-market-intelligence
  • What does Go Green or Environmental Marketing mean in the Firms?

    What does Go Green or Environmental Marketing mean in the Firms?

    Why do Firms Go Green? Green or Environmental Marketing consists of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with a minimal detrimental impact on the natural environment. What does Go Green or Environmental Marketing mean in the Firms? According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. What does Employees Stock Option mean? with Motivating Employees.

    Why businesses should consider investing their time and money in green marketing or go green?

    Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Other similar terms used are Environmental Marketing and Ecological Marketing.

    Environmental issues have gained importance in business as well as in public life throughout the world. It is not like that a few leaders of different countries or few big renowned business houses are concerned about the day to day deterioration of oxygen level in our atmosphere but every common citizen of our country and the world is concerned about this common threat of global warming.

    So in this scenario of global concern, corporate houses have taken green-marketing as a part of their strategy to promote products by employing environmental claims either about their attributes or about the systems, policies, and processes of the firms that manufacture or sell them. Clearly, green marketing is part and parcel of overall corporate strategy; along with manipulating the traditional marketing mix (product, price, promotion, and place), it requires an understanding of public policy process.

    So we can say green marketing covers a broad range of activities. Firms use green marketing in an attempt to address cost or profit related issues. In implementing green marketing, consumers, corporate and the government play a very important role. But there are few constraints in implementing it like lack of consumer awareness, financial constraints, limited scientific knowledge, lack of stringent rules and competitive pressures.

    Green marketing involves developing and promoting products and Services that satisfy your customer wants and needs for quality, performance, affordable pricing and convenience without having a detrimental impact on the environment.

    Why are there good business go green today?

    Firms may choose to green their systems, policies, and products due to economic and non-economic pressures from their consumers, business partners, regulators, citizen groups and other stakeholders(non-market environment).

    Here are some other reasons may include:

    Now a day’s firms are becoming more concerned about their social responsibilities:

    They have taken social responsibilities as a good strategic move to build up an image in the heart of consumers. Even the socially responsible firms are getting leverage, whenever they intend to enter into foreign countries.

    There are example of firms like ITC, HUL who are heavily promoting them as an environmentally concerned firms, whereas there is example of firms who are working in this direction in a silence manner like Coca-Cola, who have invested crores of money in various recycling activities, as well as having modified their packaging to minimize its environmental impact.

    While being concerned about the environment coke has not used their concern as a marketing tool. Another big organization who is also working in this field without claiming any credit is Walt Disney World (WDW).

    So we can see that firms in this situation have taken two perspectives:

    • They are using green marketing as a marketing tool.
    • They are working in this field without promoting the fact.

    Competitive pressure:

    Competition is an integral part of the business, and you cannot overlook any competitive action taken by your competitor. So to be in the market you have to have a vigil over your competitors move for marketing its products.

    Some firms have taken green-marketing as a strategy to build up its image rather than inculcate it as a part of the policy and work silence. In some instances, this competitive pressure has caused an entire industry to modify and thus reduce its detrimental environmental behavior.

    Governmental pressure:

    In all most all civilized countries Govt. has the law to protect the consumers and the environment from the harmful goods or by-products and ensure through a law that all types of consumers have the ability to evaluate the environmental composition of goods.

    Govt. established several regulations to control the hazardous waste produced by firms and many by-products of production is controlled through the issuing of various environmental licenses, thus shaping the behavior of organization towards more socially responsible one.

    Some scholar claims that Green policies/products are profitable:

    Green policies can reduce costs; green firms can shape future regulations and reap the first-mover advantage.

    Change in customers attitude:

    With increasing concern about the environment, consumers attitude towards firms having green policies or green products is becoming a motivating factor.

    Cost or profit issue:

    Firms may also use green marketing in an attempt to address cost or profit related issues. Disposing of environmentally harmful byproducts, such as polychlorinated biphenyl (PCB) contaminated oil are becoming increasingly costly and in some cases difficult. Therefore firms that can reduce harmful wastes may incur substantial cost savings. When attempting to minimize waste, firms are often forced to re-examine their production processes.

    In these cases, they often develop more efficient production processes that not only reduce waste but reduce the need for some raw materials. This serves as a double cost saving since both waste and raw material are reduced. In other cases firms attempt to find end–of–pipe solutions, instead of minimizing waste.

    In these situations, firms try to find markets or use for their waste materials, where one firm’s waste becomes another firm’s input of production. One Australian example of this is a firm who produces acidic waste water as a by-product of production and sells it to a firm involved in neutralizing base materials.

    What does Go Green or Environmental Marketing mean in the Firms
    What does Go Green or Environmental Marketing mean in the Firms? #Pixabay.

    #The benefits of Green Marketing (Go Green):

    Environmental responsibility has been added to the corporate agenda in the 21st century. Businesses are held accountable by both the government and society to operate in environmentally friendly ways. Green marketing is used by companies to communicate a brand’s emphasis on business practices or products that are beneficial for the environment. Here are explain by Bizfluent; What Are the Benefits of Green Marketing?

    Product Opportunities:

    Growing consumer awareness and interest in preserving and utilizing natural resources has contributed to an influx in sales and marketing of environmentally friendly and reusable products. “Organic” has become a keyword in marketing.

    Sales of organic products reached $26.6 billion in 2009, according to Barbara Haumann in her April 2010 report for the Organic Trade Association. $24.8 billion was generated from organic food sales and an additional $1.8 billion was realized through non-food organic products.

    Enhanced Environmental Awareness:

    The Encyclopedia of Business (2nd Edition) pointed out that a benefit that resonates with industry and consumers alike is the expansion of environmental awareness. As companies market their green-friendly efforts and products, they simultaneously encourage the green initiative. This perpetuates the efforts by other companies to operate with more green responsibility and causes consumers to remain vigilant in holding companies accountable for their actions.

    Premium Prices:

    Keeping up with environmental expectations can be expensive for a company. Preserving rain forests, recycling, reducing waste and other green-friendly actions take time, resources and concerted effort.

    A benefit of green marketing expansion is that consumers may become more comfortable and accepting of paying higher premium prices to acquire earth-friendly products or to support companies that engage in green activities. The Encyclopedia of Business acknowledges that it is a crucial task of marketers to get customers to take on these premium prices.

    Supplier Expansion:

    In Go Green, A challenge faced by early adopters of the environmental movement was the limited supply of earth-friendly food and non-food products. Companies that initially sold organic foods faced high prices due to a limited number of organic farmers and suppliers.

    However, Haumann notes in her report “farmer’s markets, co-ops, and CSA (community-supported agriculture) operations gained a lot of interest as consumers increasingly look for locally and regionally produced organic foods.” Grocery retailers also benefit from stronger local supplies of organic food products.

  • Meaning, Definition, Nature, and Benefits of Time Management

    Meaning, Definition, Nature, and Benefits of Time Management

    What is Means of Time Management? Managing time means investing time to get what you decide you want out of life, including what you want out of the venture created. This definition assumes that the businessmen know what they want out of life-goal-oriented action. It implies that the businessmen have focused values about the venture, work, family, social activities, possessions, and themselves. Time Management refers to making the best use of time as time is always limited. And refers to managing time effectively so that the right time is allocated to the right activity. Effective time management allows individuals to assign specific time slots to activities as per their importance. So, what we discuss the topic; Meaning, Definition, Nature, and Benefits of Time Management.

    The Concept of Management is explained in Time Management: Meaning, Definition, Nature, and Benefits.

    It is rightly said, “Time and Tide wait for none”. An individual should understand the value of time for him to succeed in all aspects of life. People who waste time are the ones who fail to create an identity of their own. In this article we discuss; Meaning and Definition of Time Management, Defining the Task and Priority Setting, Nature of Time Management, Benefits of Time Management, and also, Obstacles to Effective Time Management. Time management is not a way to make you work harder and longer, but a means to help you work smarter to accomplish your work more easily and rapidly.

    Meaning and Definition of Time Management:

    Time is the most precious yet most limited resource of the businessmen. It is a unique quantity-the businessman cannot store it, rent it, hire it, or buy it. With its supply being inelastic, it is totally perishable and irreplaceable. Everything requires it and it passes at the same rate for everyone. While important throughout the life of the venture, time is particularly critical at start-up and during growth and expansion of the venture. No matter what the businessman does, today’s ration of time is 24 hours, and yesterday’s time is already history. One of the most frequently mentioned problems of businessmen is encapsulated in the phrase, “If I only had more time…” This concern is a common problem among all busy people. It seems that no one has enough time.

    Why does the problem of time management exist for the businessman? It is basically due to a lack of information and a lack of motivation. The businessman must want to manage his or her time effectively and then spend some time to acquire the information necessary to accomplish this. Effective time management starts with an understanding of some benefits that will result. Knowing the art of time management will help a businessman to become productive for anything he does. Determining the goal or purpose will help in setting up the allotted time for everything. Following a schedule is what works for many, but others may need intensive guidelines such as recording all activities including the flow of thought within a week.

    Such a technique will help in recognizing and determining the productive hours and the wasted time, as well. Paying attention to negative thoughts and engagement to unproductive activities and conversations are the usual causes, which make people fail in finishing the necessary things that they have to do in a certain time frame. Making to-do lists will also help, especially if the list will enumerate the starting and end time of every activity. It is also vital that a person gives allotted time for all the activities and meetings that will help pave the way to his success. It is also essential to plan ahead of time all activities within the day.

    In this way, there is a guarantee that everything will run smoothly, and possible delays can be easily adjusted. It will help to ask the cooperation of other people around so that disturbances will be limited. Aside from discipline, it is also vital to develop perseverance in order to get all the work done according to schedule. Procrastination also includes a cheat time, in which a person allows interruptions or breaks, which will supply and culminate another inspiration to keep things going. It will help a person to focus and concentrate by blocking distractions while at work, such as limitations in opening social networking sites. At the end of the day, it is vital to evaluate all activities that will help in identifying whether the schedule is followed according to the given goals.

    Defining the Task and Priority Setting:

    In organizational time management we can delineate the overall tasks in the form of the following:

    • Urgent and very important matters: these are organizational matters or activities that require immediate concern or decision-making. They are regarded as urgent because they basically influence the overall performance of an organization.
    • Less urgent and very important matters: these are the activities that are crucial to the organization’s performance but are dealt with over a wider range of time without any urgency.
    • Urgent and less important matters: these are activities that are not crucial to the organization but they require immediate concern. They are seen next to those activities, which are both urgent and more important.
    • Less urgent and less important matters: these are organization matters or activities that require the least attention both in urgency and importance of all the organizational activities. They are dealt with after all the above activities are executed.

    Characteristics or Nature of Time Management:

    The following Characteristics or Nature of Time Management below are:

    • Effective Planning for the Organization.
    • Set Goals and Objectives for Require.
    • Setting deadlines for work.
    • The delegation of responsibilities for management.
    • Prioritizing activities as per their Opinions, and.
    • Right time on the right activity.

    Now, Explain each one;

    • Effective Planning for the Organization: Plan your day well in advance. Prepare a To Do List or a “TASK PLAN”. Jot down the important activities that need to be done in a single day against the time that should be allocated to each activity. High Priority work should come on top followed by those which do not need much of your importance at the moment. Complete pending tasks one by one. Do not begin fresh work unless you have finished your previous task. Tick the ones you have already completed. Ensure you finish the tasks within the stipulated time frame.
    • Set Goals and Objectives for Require: Working without goals and targets in an organization would be similar to a situation where the captain of the ship loses his way in the sea. Yes, you would be lost. Set targets for yourself and make sure they are real ones and achievable.
    • Setting deadlines for work: Set deadlines for yourself and strive hard to complete tasks ahead of the deadlines. Do not wait for your superiors to ask you every time. Learn to take ownership of the work. One person who can best set the deadlines is you yourself. Ask yourself how much time needs to be devoted to a particular task and for how many days. Use a planner to mark the important dates against the set deadlines.
    • The delegation of responsibilities for management: Learn to say “NO” at the workplace. Don’t do everything on your own. There are other people as well. One should not accept something which he knows is difficult for him. The roles and responsibilities must be delegated as per interest and specialization of employees for them to finish tasks within deadlines. A person who does not have knowledge about something needs more time than someone who knows the work well.
    • Prioritizing activities as per their Opinions: Prioritize the tasks as per their importance and urgency. Know the difference between important and urgent work. Identify which tasks should be done within a day, which all should be done within a month and so on. Tasks which are most important should be done earlier.
    • Right time on the right activity: Develop the habit of doing the right thing at the right time. Work done at the wrong time is not of much use. Don’t waste a complete day on something which can be done in an hour or so. Also, keep some time separate for your personal calls or checking updates on Facebook or Twitter. After all human being is not a machine.

    Benefits of Time Management:

    The following Benefits of Time Management below are:

    • Increased Productivity: Reflects the fact that there is always enough time to accomplish the most important things. Through a conscious effort and increased focus, the businessman can determine what is most important to the success and growth of the venture and focus on those things rather than on less important or more enjoyable things; the businessman must learn to focus on the majors, not the minors.
    • Increased job satisfaction: Getting more important things done and being more successful in helping the venture grow will give the businessmen more job satisfaction.
    • Improved interpersonal relations: There will be an improvement in the esprit de corps of the venture as there are less time pressure, better results, and more job satisfaction for the businessmen. While total time spent with other individuals in the company may in fact decrease, the actual time will be of better quality as the businessmen are free to be involved with interrelations. Also, more time becomes available for the businessmen to spend with family and friends.
    • Reduced time anxiety and tension: Worry, guilt, and other emotions tend to reduce mental effectiveness and efficiency so that decision making is less effective. Effective time management reduces concerns, stress, and anxieties, allowing better decisions to be made in a shorter time.
    • Better health: All of the above benefits culminate in this. Large amounts of energy and persistence are needed for the growth as well as for the start of a venture. High energy levels and long working hours require good health. Poor control of time often leads to mental and physical fatigue, poor eating habits, and no exercise. If there is one thing the businessman needs to help the venture grow, it is good health. A good health is a by-product of good time management. On a personal level, you will certainly feel healthier, more energetic, and in a generally better mood.
    • Efficient: You will be more efficient in serving your district and will be able to support your clubs better.
    • Successful: You will achieve greater success in your very important, and highly visible, role as a Lions Leader.

    Obstacles to effective time management:

    There are a lot of things that make it difficult for us to manage our time effectively. Let’s consider some of the most common ones, and see if they apply to us:

    • Organized: Avoid keeping stacks of file and heaps of paper at your workstation. Throw what all you don’t need. Put important documents in folders. Keep the files in their respective drawers with labels on top of each file. It saves time which goes on unnecessary searching.
    • Don’t misuse time: Do not kill time by loitering or gossiping around. Concentrate on your work and finish assignments on time. Remember your organization is not paying you for playing games on computer or peeping into other’s cubicles. First, complete your work and then do whatever you feel like doing. Don’t wait till the last moment.
    • Unclear objectives: It’s hard to hit a target with your eyes closed, and it’s just as hard to accomplish something when you aren’t exactly clear about what you want to achieve.
    • Disorganization: It’s easy to see when your desk is too messy, but sometimes you have to step back and ask yourself if you are taking an organized approach in completing all of your tasks.
    • Inability to say “no”: We all want to be as helpful as we can when others need us, but this can mean taking time away from other priorities to do something we may not have planned.
    • Interruptions: Many times we are in the middle of accomplishing something really important and the telephone rings. These calls can not only take you away from your task but sometimes they interrupt your train of thought and you can’t return to where you were without retracing your steps.
    • Other interruptions: We all like to visit with others, but conversations at inappropriate times can cost us time when we have to stop what we are doing and redirect ourselves from our plans.
    • Periods of inactivity: As much as we think we are busy, there are times in our day when we are not really doing anything. Recognizing and making use of these times can have a positive effect on our efforts.
    • Too many things at once: Many of our tasks are not routines. They require concentration to detail. When we are attempting to do too many different things at one time, each individual task suffers as a result.
    • Stress and fatigue: Everyone experiences stress from time to time, and sometimes we actually operate a little better when there is some level of stress. Too much stress, on the other hand, causes our work to suffer and wears us down physically and mentally. Dealing with stress is an important part of time management.
    • All work and no play: Most successful people know how to balance work and play. When work takes over your life, you not only give your body little time to re-energize, but you may end up sacrificing the really important things in life like family and friends.
    Meaning Definition Nature and Benefits of Time Management
    Meaning, Definition, Nature, and Benefits of Time Management. Image credit from ilearnlot.com.
    Reference:

    https://www.managementstudyguide.com/time-management.htm

    https://www.ukessays.com/essays/english-language/benefits-of-time-management-english-language-essay.php

  • Meaning, Definition, Benefits, and Objectives of Career Planning

    Meaning, Definition, Benefits, and Objectives of Career Planning

    Career Planning; Career planning encourages individuals to explore and gather information, which enables them to syn­thesize, gain competencies, make decisions, set goals and take action. Meaning: Career is seen as a collection of bunch or jobs or posts. Generally, it describes an applies career path within the organization’s structure. It shows the development path of key personnel within the organization. The derivation of the word derived from the Latin word carrier, which means running. Do you study to learn: If Yes? Then read the lot. Let’s Study: Meaning, Definition, Benefits, and Objectives of Career Planning. Read this in the Hindi language: करियर योजना का अर्थ, परिभाषा, लाभ, और उद्देश्य। 

    The concept of Career Planning Discussing the topic: Meaning, Definition, Benefits, Process, Features, and Objectives of Career Planning.

    All the jobs, which are organized together during the working life of someone, make careers. It is also seen as a sequence of posts organized by a person during his employment. Edwin B. Flipo defined a career as a sequence of different but related work activities that provides continuity, order, and meaning in a person’s life. As well as, a career can be seen as the amalgamation of change in value, attitude, and motivation because it gets old. This concept constitutes the subjective element of “careers”.

    Definition of Career Planning:

    Career planning is the process of enhancing an employee’s future value. A career plan is an individual’s choice of occupation, organization and career path.

    A career may define as,

    “A sequence of jobs that constitute what a person does for a living.”

    According to Schermerborn, Hunt, and Osborn,

    “Career planning is a process of systematically matching career goals and individual capabilities with opportunities for their fulfillment.”

    Career planning encourages individuals to explore and gather information, which enables them to syn­thesize, gain competencies, make decisions, set goals and take action. It is a crucial phase of human resource development that helps the employees in making a strategy for work-life balance.

    Below described several themes underlying different definition of a career as:

    1] The property of occupation or organization:

    In this way, the career describes the occupation itself or an employee’s tenure within an organization.
    Advancement: It denotes the progression and increase in success an individual receives within an occupation or organization.

    2] Status of a profession:

    In this sense, a career uses to distinguish different professions. Such as engineering, the medical profession is different from other occupations like plumbing carpentry, etc. The former says to have a career where the latter does not have.

    3] Involvement in one’s work:

    Sometimes the career use in a negative sense to describe being extremely involved in the task or job one is doing.

    4] Stability of a person’s work pattern:

    Career describes a sequence of related jobs. While a sequence of unrelated jobs does not describe career.

    Career is often defined as both an external career and an internal career. External career is defined as objective categories used by a given society and different organizations to describe the progression of steps of the different occupations. Whereas an internal career involves the set of steps and stages that make up an individual’s concept of career progression in a given occupation.

    Due to two different approaches, in the organizational context, career is considered as an integrated pace of both vertical and lateral movements of an individual in occupation during the span of his employment. Such an integrated approach is intended to minimize diversity of hopes and expectations of employees by obtaining a match between individually perceived careers with that of organizational centered careers.

    Benefits of career planning:

    The following benefits are given below:

    • The career plan ensures the continuous supply of promotional employees.
    • It helps in improving employee loyalty.
    • Career planning encourages the development and development of the employee.
    • Discourages the negative attitude of senior officials who interest in suppressing the development of subordinates.
    • This ensures that senior management knows the capacity and capacity of those employees who can move upwards.
    • It can always make a team of employees ready to meet any contingency.
    • Career planning reduces the labor business.
    • Each organization prepares the successor plan on which the career plan is the first step.

    The process of career planning:

    Career plans involve different activities for successful organizations and generally include the following steps.

    1] Identifying personal needs and aspirations:

    Most individuals do not have a clear-cut about their career aspirations, anchors and goals. Therefore, human resources professionals should help an employee in this direction and provide as much information as possible. Keeping in mind their skills, experience, and ability, they are shown such work, which will make them the most suitable. Workshops, seminars can also arrange to enhance such support with psychological testing, simulation exercises. Such a practice is basically to help create a clear view of the career of a chosen business within a company.

    Workshops and seminars promote employee interest in career planning, as it helps employees to determine their career goals, identify career paths and highlight specific career development activities. Printed and other types of information can also provide to complement individual efforts. Also, helping employees better, organizations create data banks or skills and talent lists, which include career history, skill evaluation, and information about their employees’ career priorities.

    2] Analyzing career opportunities:

    Once you know the career requirements and the aspirations of the employees, the organization determines the career path for each situation, which clearly shows career progression prospects. It points to different situations, a good artist can catch in a period. Career paths change over time, according to the needs of the employee and organizational needs.

    3] Aligning needs and opportunities:

    After identifying the needs of the employees and their career opportunities, the next step is to align the former with the former. This process involves identifying the ability of employees and then starting a career development program. The efficiency of the staff can demonstrate a thorough evaluation.

    This will know the employees who need further training, who can take additional responsibilities, etc. Some development techniques are used to consider employee’s information and skills in an employee capacity. It includes special assignments, schematic position rotation, supervisory coaching, job enhancement, weak program, etc.

    4] Action plans and periodic reviews:

    After starting the above steps, it is necessary to review the whole items from time to time to highlight the gap. These intervals have to be a bridge through personal career development efforts and from time to time supported organizations.

    Periodic review will help employees know the direction in which it is moving, whether the change is sought, what kind of skills required to face new and emerging organizational challenges. Organizations also find out how employees are doing, their goals and aspirations, and what career paths are in line with personal needs and serve the whole corporate.

    Features of Career Planning:

    The following features of career planning are below:

    1] Process:

    Career planning is an ongoing process of developing human resources. It is neither an event nor a program.

    2] Upward movement:

    It involves upward movement in the organizational hierarchy. It could also be special assignments, completing a project that requires better skills and abilities to handle recurring problems.

    3] Mutuality of Interest:

    Career plans serve a mutuality of interest. It serves the individual’s interest by taking care of his needs and aspirations to the required extent. Simultaneously it serves the organization’s interest as the human resources of an organization provide the opportunity to develop and contribute to the organization’s goals for the fulfillment of its objectives to the best of their ability and confidence.

    4] Dynamic:

    The dynamic nature of career planning is to cope and adjust to the ever-changing environment.

    Objectives of Career Planning:

    Career planning aims at matching individual potential for promotion and individuals aspirations with organizational needs and opportunities. Career planning is making sure that the organization has the right people with the right skills at the right time. It opens avenues for growth to higher levels of responsibilities for every employee of the organization through the hierarchy of position, and training and development activities to equip the individuals with the requisites for succession.

    Generally, Career Planning aims at fulfilling the following objectives:

    • It provides and maintains appropriate human resources in an organization by offering careers, not jobs.
    • It creates an able environment of effectiveness, efficiency, and growth.
    • Maps out careers of different categories of employees, following their ability and willingness to “train and develop” to take the responsibility of higher positions.
    • It seeks to maintain a stable workforce within an organization by controlling absenteeism and reducing employee turnover.
    • Caters to the immediate and future human resource needs of the organization at the appropriate time.
    • Increases the proper utilization of managerial reserves within the organization.

    The major objectives of career planning are as follows:

    • To identify the positive characteristics of the employees.
    • Develop awareness about each employee’s uniqueness.
    • To respect the feelings of other employees.
    • To attract talented employees to the organization.
    • Train employees towards team-building skills.
    • To create healthy ways of dealing with conflicts, emotions, and stress.

    Understand career planning:

    Since both the person and the organization interest in one’s career, the career plan itself is an intentional process to be aware of the current obstacles with available opportunities, alternative options, and sequences. As well as, it involves identifying targets related to careers to provide the right direction, appropriate time and sequence for achieving a specific career goal and doing work education and related development practice.

    Essentially, career planning helps employees plan for their careers in terms of their capabilities and competencies in terms of organizational needs. It is related to developing the organizational system of career movement and development. This gives opportunities for any person to progressive and continuously from an entry point of his employment at the point of his retirement. It has also been described as the process of synthesizing and reconcile the organization’s needs with the innate aspirations of the employees so that afterward, realize the self-fulfillment and improve the effectiveness of the former.

    Extra Things:

    Career planning is an ongoing process by which a person determines their career goals and identifies the means and methods of achieving them. The way people plan their life’s work, they consider a career plan. It inspires someone to explore, choose and endeavor to achieve satisfaction with the purpose of a person’s career. Therefore a person’s life is important.

    The effective career plan is about finding a suitable job that corresponds to the life of a person. The Career Plan answers the question, where are the possibilities of going forward and growing in the organization for a person to be in the organization after five years or ten years or to build the realm of someone’s career. Career planning is neither an event nor an end. Also, it is a continuous process for human resources development and an essential aspect of managing people to achieve optimal results.

    Why is the need for Career planning for employees?

    The need to plan for employee careers is due to both economic and social power. In an ever-changing environment, the human resources of the organization should be in a constant state of development and should be there. A planned program of internal human resources development pays more than relieving external recruitment for recruitment. At the top, many employees retire at the job when there is no managerial concern for proper career progression.

    Apart from this, employees of Millennium Day insist and hope that their work expects to integrate effectively with human needs for personal development, together with family expectations, meet the ethical requirements of the society. However, it is most ironic that, as far as the work is concerned, what is the most valuable for the person, the career is, the organization gets the least attention. As well as, most organizations do not pay enough attention to this important aspect of actual practice for various reasons. As a result, the demand for employees does not match adequately with systematic arrangements.

    More knowledge:

    Career planning is an indispensable condition for effective human management to achieve optimum productivity, for organizational development and development, keeping in mind the increasing expectations and aspirations of changing scenarios of the social and economic environment and employees. Generally, a person applies for the job in the organization after making necessary inquiries about job prospects and after taking a job, he starts inquiring about job prospects and future potential situation.

    Disadvantaged of satisfactory answers, a person feels motivated and frustrated and starts looking out of the organization in search of any other possible job. Generally, this is a normal situation for individuals with senior supervisory, executive and managerial positions. As well as, employees holding such a position are curious to know that they can grow in their current positions, organization and when. To attract and maintain competent personnel for senior positions in an organization, they must be assured of a progressive career.

    Thus, career planning has become necessary to prevent such personnel from managing the organization with skilled supervisors, high technical and managerial personnel to manage an organization and the lack of promotional routes. Productive employees want to seek careers instead of short-term jobs. Also, a career scheme, if properly designed and implemented, benefits management and employees and its absence makes a big difference for both the employees and the organization. Read this in the Hindi language: करियर योजना का अर्थ, परिभाषा, लाभ, और उद्देश्य। 

    Meaning Definition Benefits and Objectives of Career Planning
    Meaning, Definition, Benefits, and Objectives of Career Planning.
  • Meaning, Definition, and Objectives of Career Management

    Meaning, Definition, and Objectives of Career Management

    Career Management; A common way of career action is by choosing a person to proceed through the life of his employment. It can represent as a person whom a person has organized for so many years. Career management is the engagement plan of someone’s activities and attachments in the work done during his life for better fulfillment, development and financial stability. This is a sequential process that starts with understanding itself and involves business awareness. Do you study to learn: If Yes? Then read the lot. Let’s Study Meaning, Definition, and Objectives of Career Management. Read this in the Hindi language: करियर प्रबंधन का अर्थ, परिभाषा, और उद्देश्य। 

    The concept of Career Management Discussing the topic: Meaning, Definition, Benefits, Objectives, and Elements of Career Development.

    Many people feel satisfied by achieving their career goals. Also, others have a strong sense that their career, their life, and their abilities have become incomplete. Employers’ employees also have a profound impact on their careers. Some organizations have formal career management procedures, while others worry very little about it. Career management is defined as the ongoing process of preparation, implementation, and monitoring of career plans. It can do either by a person alone or there may a consolidate activity with the organization’s career system.

    Meaning and Critical Concept of Career Management:

    Career management is a process that enables employees to better understand, develop and give direction to their career skills and to effectively utilize those skills and interests both within and outside the organization. Specialized career management activities provide realistic career-oriented assessment, post open jobs and offer formal career development activities.

    Career development involves the lifespan series of activities that contribute to a person’s career exploration, establishment, development, success, and fulfillment. Career planning is a deliberate process by which a person becomes aware of his skills, interests, motivation, knowledge and other such characteristics. He also receives and receives information about opportunities and options, identifies career goals and establishes action plans to achieve specific goals.

    Career management and career planning activities are complementary and can strengthen each other. Career management can also consider a lifelong, self-monitoring process of a career plan. It involves choosing and setting individual goals and preparing strategies for achieving them.

    The Concept of Career Management:

    However, in an organizational context, the focus is on taking action to meet the estimated human resources requirements.

    • A person’s career is the only source of natural expression of self. A school of thought describes the purpose of life and the work of someone’s manifestation and the purpose of existence or existence. Still, others believe that there is a big difference between a person’s career and his life. In any case, careers are an integral part of one’s life and hence its management is needed.
    • Career management is more or less like organizational management; There is no classification of individuals after all organizations! The process of career management starts with the construction of goals and objectives, which are short-lived or for short-term achievement.
    • This is a difficult task compared to a long-term career goal, which is more or far-sighted. Since the objective is short-term or immediate, it is verb-oriented. Second, it demands every moment, every moment of achievement. Then this step can be very difficult for those who are not aware of available opportunities or are not fully aware of their talents. However, more specific, measurable and achievable goals are likely to have more and more fruit plan management plans.
    • A well-prepared strategy is needed to achieve the goal, which means the action plan to achieve the goal. After this, it will have to draft or establish rules that govern procedures/policies/norms or rules or procedures.
    • The final step in the career management process is to evaluate the career management plan to ensure that progress is being made or if there is a need for some changes later.

    Benefits of Career Management:

    The following benefits below are;

    1] Staffing List:

    Effective Career Management ensures the continuous supply of professional, technical and managerial talent to meet an organizational goal.

    2] Staffing from within:

    Most organizations prefer to promote employees from within the available positions due to many potential benefits. To recruit from within, it requires a strong career management program, which ensures effective performance in the effective new job of employees.

    3] Resolving employees problems:

    Effective career management can act as a measure of some employees’ problems. Employee business rates can reduce due to the sense of the existence of opportunity within the organization. It may be easy to go for recruits because the company develops its employees and provides better career opportunities.

    4] The satisfactory employee needs:

    The present generation of employees is very different from those of the previous generation who are in the set of their needs. Then higher levels of education have raised expectations of their career and many employees are directly responsible for providing better opportunities to achieve their career expectations.

    5] Advanced Motivation:

    As progress with career path is directly related to job performance, one employee can motivate and can perform at the top level to meet career goals.

    6] Employment Equity:

    Effective Career Management Demands Try to eliminate fair and equitable recruitment, selection and appointment and discrimination against publicity and career mobility. Such positive programs have formal provisions which help in increasing the career mobility of women and other minority groups, which emphasize job equity.

    Objectives of Career Management:

    Career management programs include a large number of these human resource management practices with the following objectives:

    1] Assisting employees to improve their performance:

    Career management programs try to involve employees in setting their goals and identifying their strengths and weaknesses. It helps with the identification and convenience of the training needs and opportunities of the employees. This is achieving primarily by building the process of reaction and discussion in the performance management system of the institutions.

    2] Explain the available career options:

    Through career management programs, employees are informing about career options available within the institute. It helps the employees with the recognition of the skills and other qualities required for current and future jobs.

    Most Career Management programs want to focus on the employees’ career plans at the institute, thereby increasing their commitment to the organization. In doing so, career paths are developing which indicates the mobility in the various directions in the Institute for the employees.

    3] Align the aspirations of employees with organizational objectives:

    Many organizations strive to help employees in their career plans through career management programs. Career management programs now want to improve the job matching with the right staff. Evaluating the skills and competencies of the employees can help them adjust to those positions which make them better suited.

    Through the application of practices such as transfer and rotation, the operational effectiveness of an institution can improve. As a result of career management programs, the need for external recruitment can also reduce as the employees with the necessary abilities have come to know through their career planning activities.

    From the perspective of the employer, the objective of your Career Management program should be to ensure the availability of capable and skilled employees within your organization.

    Elements of Career Management:

    The following three elements are common to most career management programs:

    1] Career Planning:

    Career planning is a deliberate process to be aware of the opportunities, obstacles, options, and goals related to careers and the identification of programming work, education and related development experiences, to achieve specificity, direction, time and Sequence can provide.

    The goal of becoming something in life. Career planning is also a process done by employees and their supervisors. The employee is responsible for self-assessment, identifies career interests and needs for development. As part of the self-assessment process, the employee analyzes his skills and weaknesses, along with his strengths and weaknesses.

    Career planning is also more effective when done by an individual and organization jointly. There is a stake in the organization’s successful career plan. Because of the continuous supply of adequate training people are required to do jobs at every level of the organization.

    2] Career Path:

    Based on the career expectations identified in the career planning process, potential career paths are mapping to employees. Career path sets a sequence of posts for which employees can promote, moved and rotated. However, it should note that each employee may have a crowd of career pathing options.

    The career path should establish an organization’s career development system. The existence of such career paths communicates employees with specific step-by-step objectives and identifies the potential role model in the organization. In establishing a career path, employees and their supervisors should be realistic in terms of their ability and time limits. In which career goals can achieve in career paths.

    3] Career Development:

    Career Development refers to a planned effort to connect the person’s career needs with the workforce requirements of the organization. It can see as a process to help in organizing a career in musicians with business needs and strategic direction of the organization. It is also important to note that, with the concept of alignment between the person and the organization, career development is a continuous process. One of the roles of the organization is to provide training and development opportunities to meet the needs of the movement with the career path.

    While these three elements are identifying as different practices, they complement each other during the career management process and inform. Also, to choose any career path, you can use the services of different career evaluation tests at different stages. Which are in line with the likes and dislikes, strengths and weaknesses. These tests are from those people who are small and short, providing complete details of minutes. Some tests have multiple intelligence between MBTY (Myers and Briggs Type Indicator), SDI (Strength Deployment List) and others.

    The job of career management is more on the personal self than the employer. Ensuring personal development in terms of skills, competencies, changes in attitude over time, things may need to take care of someone. There is a need to complete and evaluate short-term goals. There is a need to revise long-term career goals with changes in employment scenario and self; Organizations cannot or may not worry on a large scale or combine your priorities with careers and lives. Often counseling is helpful to evaluate the job and prospects and to establish the clarity of values because they make changes with time. Read this in the Hindi language: करियर प्रबंधन का अर्थ, परिभाषा, और उद्देश्य। 

    Meaning Definition and Objectives of Career Management

  • Meaning, Definition, and Importance of Career Development PDF

    Meaning, Definition, and Importance of Career Development PDF

    Importance of Career Development PDF with its Meaning, and Definition; The process of organizational career development is important for both employees and employers. There may many unexpected and unwanted changes, as well as results that can change the whole scenario. The concept of career development is a matter of growing concern for organizations; as, it corresponds to the needs of a business with the career goals of the employees. Preparing a career development plan can help employees make their jobs more efficient. In addition, these plans can be beneficial for employees; who want to move forward in a company or look for other jobs in the future. Do you study to learn: If Yes? Then read the lot. Let’s Study Meaning, Definition, and the Importance of Career Development PDF. This Also, read in the Hindi language: करियर विकास का अर्थ, परिभाषा, और महत्व।

    The concept of career development Discussing the topic – Meaning, Definition, Benefits, Importance, and Stages of Career Development PDF.

    Today, challenging organizations have developed new concerns regarding the development of their employee’s careers. He emphasized “Career” with consistent induction, training, and development with an accumulation of valuable experiences and qualifications in the labor market.