Categories: Directing

Management in Directing

Processes of Scientific Management in Directing


The actual performance of the work starts with the function of directing. Direction includes guidance, supervision, and motivation of employees. Management Directing involves influencing, encouraging, counseling, mentoring, and guiding the employees to work towards the accomplishment of organizational objectives and goals. In other words, directing refers to a process in which the managers instruct, guide, and supervise the performance of employees to achieve predetermined objectives and goals. It is regard as the essence of the management process as the success of all other management functions such as planning, organizing and staffing depend upon the directing function.

Simple Meaning of Directing-Manager

  • Control the operations of; manage or govern.
  • Aim (something) in a particular direction or at a particular person.
  • Give (someone) an official order or authoritative instruction.

Communication and coordination are the two important elements of the Directing-Manager function. Communication refers to a verbal or non-verbal interaction between the managers and subordinates. On the other hand, coordination is defined as an act of enabling different individuals to work together for a common goal.

The directing function involves the following activities


  • Helping and guiding subordinates to achieve predetermined objectives and goals.
  • Ordering and instructing subordinates regarding the work assigned to them.
  • Educating subordinates regarding the methods of performing work efficiently.
  • Supervising the work being perform by subordinates.
  • Motivating subordinates to give their best.

According to Joseph Massie, “Directing concerns the total manner in which a manager influences the action of his subordinates. It is the final action of a manager in getting others to act after all preparations have complete”.

The example of the process: Direction is a process of a top-down approach. It is a vertical process in which orders come from the top for the subordinates to follow. Directing is person-centric. That’s why we often see that one boss is very effective because of his proper directions and the other one is not so effective because of his wrong way of handling things.

Top Directing of company Man; Examples of Mr. J.R.D.Tata, Ratan Tata, Narayan Murthy, Dhirubhai Ambani whose crystal clear directions have created history in Indian industry.

The Directing Function of Management

DIRECTING is says to a process in which the managers instruct, guide and oversee the performance of the workers to achieve predetermined goals. The heart of management process. Planning, organizing, staffing have got no importance if direction function does not take place. Principles of Directing.

Directing initiates action and it is from here actual work starts. Direction is says to consisting of human factors. In simple words, it can describe as providing guidance to workers is doing work. In field of management, direction is says to all those activities which are design to encourage the subordinates to work effectively and efficiently. According to Human, “Directing consists of process or technique by which instruction can issue and operations can carry out as originally plan” Therefore, Directing is the function of guiding, inspiring, overseeing and instructing people towards accomplishment of organizational goals.

Meaning and Definition of Directing

Directing is says to a process in which the managers instruct, guide and oversee the performance of the workers to achieve predetermined goals. Directing is says to the heart of management process. Planning, organizing, staffing have got no importance if direction function does not take place. Directing initiates action and it is from here actual work starts. Direction is said to consisting of human factors. Processes of Scientific Management.

In simple words, it can describe as providing guidance to workers is doing work. In field of management, direction is says to all those activities which are design to encourage the subordinates to work effectively and efficiently. According to Human, Therefore, Directing is the function of guiding, inspiring, overseeing and instructing people towards accomplishment of organizational goals.

Directing means giving instructions, guiding, counsellings, motivating and leading the staff in an organization in doing work to achieve Organizational goals. Directing is a key managerial function to perform by the manager along with planning, organizing, staffing and controlling. From top executive to supervisor performs the function of directing and it takes place accordingly wherever superior – subordinate relations exist. Directing is a continuous process initiate at top level and flows to the bottom through organizational hierarchy.


Nageshwar Das

Nageshwar Das, BBA graduation with Finance and Marketing specialization, and CEO, Web Developer, & Admin in ilearnlot.com.

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