What’s the difference between live sales and live streaming shopping platform? Let’s find out! Live shopping is an online selling format that uses streaming video to promote products, services, and businesses. It’s usually done on the website of a store, marketplace, or social network. Where a celebrity or blogger will introduce the products and answer questions from the audience, live streaming shopping platform.

The Ultimate Guide to Choosing the Right Live Streaming Sales Platform

People can make purchases with just a one-click without ever leaving the stream. It’s a great way to get people interested in any product, service, or business. In China, it was first tried out and was so successful that a streamer sold 55 cars a second! Europe and the US have taken the lead and are actively developing this area of their business. So what’s so special about live shopping parties?

In this post, we’ll look at some of the best live-streaming shopping platform sites. That the biggest brands are using to help them increase their sales, get more leads and build their brand.

How does a live streaming sales platform work?

We’ve all done it, right? We’ve added a product to our cart, wondered if we should buy it, got a little nervous, and walked away from the online store, never to return or place an order. The live shopping stream, on the other hand, works in a completely different way. It creates the impression of a live presence and an urgency in the viewer’s mind.

They’re thinking, I can’t go back and buy the item that’s in my cart, it’s either sold out or too expensive. That’s why 86% of businesses consider live streaming or video to be one of their most effective dealing tools.

Brand representatives can explain and explain the benefits of their advertised product during live streams. In some cases, a celebrity or a blogger may be invited to these online events. Where they can leverage their influence to boost sales.

People ask questions and react with emojis, which makes people talk about the brand’s products and make them want to buy stuff. Plus, you can see how much people have already bought something. Also, Live video shopping viewers don’t want to leave empty-handed. Especially when it’s so easy to place an order – just a few clicks and you’re good to go.

Popular live video and streaming sales platform formats

There are lots of different ways to make a live video and streaming sales and shopping platform.

You can do direct selling, where brand representatives talk about your product, business, or service, answer questions, and offer to buy it at a lower price. You can also do online auctions, where you can sell items in an auction format, and then add some excitement and fun to the stream, so people will want to fight for what they like and give you their money.

Another great way to do this is to get an influencer involved, who already has a huge following in stream shopping. For example, Viya had an audience of 43.15 million during one broadcast, and in another, she was streaming with Kim Kardashian, who sold 15,000 bottles of perfume in just a few minutes. It’s easy to see why – people trust people they like or admire. According to Chinese marketers, an influencer can usually sell 90,000+ items worth over $15 million in two hours.

The video tutorial is one of the most popular marketing tactics in the cosmetics industry, with 96% of people watching an explainer video, according to Wyzowl’s Video Marketing Statistics 2022. Invite a celebrity makeup artist or influencer to show you application techniques or talk about the latest beauty and makeup trends. Invite the influencers themselves to share their daily routine and also how they use certain products to promote them.

Live events are a great way to promote products and increase sales. For example, you can stream a product launch, a limited edition release, or a shopping holiday. You can also stream a new fashion show, such as Fashion Week, where you can watch the catwalks from the comfort of your own home.

What are the main types of live video and streaming sales and shopping platforms?

Currently, there are 3 main types of live trading platforms:

Social media platforms:

Facebook, Instagram, and YouTube have all the features you need to live stream from consumer to consumer. The advantage of choosing a social media platform is that you’ll have an audience of subscribers that already know you and also your brand. That way, you won’t be streaming for yourself.

• Brands like KitKat and Kiehl’s, as well as Quivr and Walmart, have all used social media to host live shopping events.
• It’s no surprise that 83% of people use Instagram to learn about new products and services.
• Also, Companies may choose to live stream from their social network page or ask a bigger influencer to do it for them.

Instagram Live Rooms: The host can invite up to 3 people to join the live stream. This way, the influencer’s subscribers will not only join the live stream but also become subscribers to the advertised brand.

One of the drawbacks of social media is that it doesn’t make buying a product as easy as it does on other types of platforms. Also, You’ll most likely have to order via private messages or go to the seller’s website.

Live marketplace platforms and apps:

Some companies like to stream on dedicated online shopping sites like AliExpress or Taobao or Amazon. They’re convenient because you don’t have to follow links to other online stores to buy the product you like. Everything’s on one platform.

On the main page under the video, you’ll see icons of products that you’re streaming. With a single click, you’re on the product page where you’ll need to confirm your purchase. You don’t need to enter your delivery address and link your bank card each time because you did that during registration.

Owning your trading platforms or applications:

Retailers who want to be independent and have full control over every aspect of their shopping experience tend to develop their live-streaming platforms. For example, Nordstrom, a luxury department store chain, launched its live-streaming channel.

This type offers a lot of benefits, including:

• platform customization based on the company’s needs and vision
• improved personalization of user data
• increased brand awareness through memorable design and logo
• increased web traffic to the company’s website
• opportunity to avoid competitors’ products that could distract or even drive away potential customers
• also, increased trust in a brand with its convenient and attractive software

Advantages and disadvantages of this type include:

• cost of developing a quality streaming platform
• also, the cost of finding a way to draw customers to a brand-new standalone platform

Are you ready to get started with some of the best live videos and streaming shopping platform apps?

As you can see, there are a lot of live shopping apps out there. However, no matter which one you decide to use, live shopping is an excellent way to interact with your customers in a meaningful way. Here, you can address customer queries, showcase products, and add some fun to your online shopping experience. This can only lead to more sales for your company. Also, Live shopping is here to stay and now is the time to take advantage of this lucrative and popular trend in e-commerce.