How to optimize keywords? Keyword optimization tips

Optimize keywords and rank your website with Keyword optimization tips, there are six key steps to carry out keyword optimization. Find the Right Keywords for Optimization, The first-class vicinity first of all search engine marketing keyword optimization is to brainstorm a list of appropriate keywords and terms related to your internet site, products, and offerings.

Here are the articles to explain, and optimize keywords with Keyword optimization tips

The following six keyword optimization tips will help your website how to optimize keywords:

Identify your main goals

Before starting keyword optimization, think about what is the main goal of your business. What is special about your product or service? Who do you want people to find you online? What are their age, gender, and location? Where do they expend most of their time online? Why did they buy your creation or assistance? Why do they want what you offer? What can you offer them? According to these questions, find the keywords that suit you, which is a very critical step for you to carry out keyword optimization.

The search engine market is very competitive, and large companies have huge budgets for online promotion, especially search engine marketing. Competition in the search engine optimization (SEO) market is fierce, and it is often difficult for SMEs to rank on search engines like Baidu. If you choose keywords with extremely high competition, it is more reasonable to subdivide keywords. Once you “own” your niche rankings, you can try to upgrade and choose popular keywords to promote your product or service to more people. Your market will also become broader.

Make a list of keywords

Think about what are your potential customers looking for online. What keywords do they use when they are looking for your product or service? Which of their problems does your creation or assistance solve? Identify your market positioning and product and service buying points. List these keywords above, these are your main keywords.

Choose keywords for your website

After making your keyword list, start analyzing those keywords in depth. Summarize the keyword phrases, synonyms, related words, keyword variations, etc. of these keywords for research and analysis. You will find keywords that are more suitable for you. Generally speaking, keywords that can be used to carry out SEO are divided into the following four types:

Short-tail keywords

These keywords are short, usually four words or less. These keywords are usually generic “hot keywords” and “industry keywords” that can attract a wide range of visitors to your website.

Long-Tail Keywords

Unlike short-tail keywords, these keywords are longer and more precise. Long-tail keywords can help you reach a more specific audience looking for a specific product or service.

Popular keywords

Popular keywords revolve around a “currently” popular word or topic. Also, Popular keywords may not last long, and you need to make adjustments after the popularity of keywords disappears.

Classic keywords

Classic keywords are effective for a long time. Websites that choose classic keywords as the main promotion keywords can still maintain relatively considerable traffic after many years.

When we choose website keywords, don’t just focus on “short tail keywords” and “popular keywords”. Although these keywords are very popular and can bring you more traffic, most of these keywords are adopted by large companies, and the competition is particularly high, so it is difficult for you to reach the home page. We should pay more attention to “classic keywords” and “long tail keywords”, especially long tail keywords with less search traffic, because there is less competition, so it is easier for you to rank on these words.

In addition, long-tail keywords have the potential to lead to higher conversion rates due to their greater targeting. The key point is that most of the “long-tail keywords” include “short-tail keywords” and “classic keywords”. When your “long-tail keywords” rank on the home page, you can operate naturally without making major changes “Classic keywords” and “short-tail keywords” are small first and then big, step by step, and serve multiple purposes.

Analyze competitors

Generally speaking, when you are competing with websites with strong brands, you will find it difficult to rank for keywords. When this website has a dedicated person to operate the SEO optimization of the website, then the chances of your website’s keywords ranking at the top will become smaller. If your competitor’s website ranks high, but his website’s content and SEO are poor, then you will have a great chance of surpassing them! In addition, when we choose keywords, we can also refer to Baidu bidding ads. Focus on keywords with a large number of clicks and high click costs. Usually, SEO optimization for such keywords is very difficult.

Analyze Search Intent

What is search intent? When a visitor enters a query in a search engine such as Google, Bing, Baidu 360, or Sogou, the purpose that the visitor wants to achieve is the search intent, also known as the visitor intent, which is a very important element. Search intent not only helps you improve your SEO performance but also helps you get more visitor leads.

In most cases, a keyword optimization strategy should revolve around answering people’s questions or providing a solution to their “problem.” Whenever someone enters a search query into a search engine, they are looking for something. Every type of question requires a clear answer. Find out which keywords your visitor’s search intent applies to you, and add your newfound keywords to the list of keywords you made earlier.

Determine the keyword optimization strategy

According to the above six points, you can already determine the keywords of the website. You can try cross-combining with more keywords, which works well to drive more traffic. Once you rank high for long-tail keywords, classic keywords and short-tail keywords become easy. You may understand how to optimize keywords in google ads or any advertising network.