Category: Web Blog

A web blog, as a “blog,” is a type of website or web page that features regularly updated content presented in reverse-chronological order. It serves as an online platform for individuals or groups. Know as bloggers, to share their thoughts, opinions, expertise, experiences, and stories with a broader audience. Blogs cover a wide range of topics, including personal diaries, travel stories, product reviews, industry insights, how-to guides, and much more.

Key features of a web blog include:

  1. Content: Blogs primarily revolve around written content. But they can also include images, videos, infographics, and other multimedia elements to enhance the reader’s experience.
  2. Updates: Blogs stand typically updated regularly, with new posts standing added at specific intervals. Such as daily, weekly, or monthly.
  3. Comments: Blogs often allow readers to leave comments on individual posts, encouraging interaction and engagement between the blogger and their audience.
  4. Categories and Tags: Blog posts stand usually organized into categories and tagged with relevant keywords to help readers find specific topics of interest easily.
  5. RSS Feeds: Blogs often offer RSS (Really Simple Syndication) feeds. Which allows readers to subscribe to the blog and receive updates automatically in their preferred RSS reader.
  6. Archives: Blogs usually have an archive section where older posts are stored and can access by readers.
  7. Social Sharing: Blogs typically include social media sharing buttons. Allowing readers to share interesting posts on their own social media platforms.
  8. Search Functionality: Blogs often have a search bar, making it convenient for readers to find specific content within the blog.

Blogs have become an essential part of the online landscape. Offering a more personalized and informal way for individuals and businesses to communicate with their audience. They have also evolved into a powerful tool for content marketing, personal branding, and thought leadership. As they allow individuals to showcase their expertise and connect with like-minded individuals.

Many blogging platforms are available, ranging from simple and user-friendly options like WordPress.com and Blogger to more sophisticated and customizable solutions like WordPress.org (self-hosted). These platforms make it easy for individuals to create and manage their blogs without the need for extensive technical knowledge.

  • How to deal with a Website being Hacked?

    How to deal with a Website being Hacked?

    Internet’s official guideline for website hacking prevention released. A website being hacked is a common phenomenon in Internet searches. It usually manifests as a large number of similar gambling content not released by this website, or the website page directly jumps to the gambling page. So how to deal with the website standing hacked? And how to prevent the website from standing hacked?

    Here are the articles to explain, how to deal with a Website being Hacked like WordPress or Else

    Tonight, the Internet search resource platform sorted out some common processing methods, let’s take a look below.

    Timely discovery and self-examination of the website being hacked

    Monitor the display of search results
    • By searching the core keywords of the website, pay attention to the display of the search results. If the website displays the risk warning words “Security Center Reminds You” in the Internet search results, there is a risk that the website has been hacked.
    • Search the domain name of the site through the site grammar, combined with some common pornography and gambling vocabulary, the search results display illegal pages that do not belong to the website, illegal titles, abstracts, etc.
    Monitor abnormal changes in website traffic

    Pay attention to search resource platform tools [Index Volume], [Traffic and Keywords], whether there is a sudden increase or drop in data, and at the same time analyze keywords and links through [Traffic and Keywords] – Popular Keywords/Popular Pages, whether they involve gambling or pornography;

    Locate traffic interception or abnormal jump

    Due to a large number of Internet search users, some hacker attacks only target the Internet search engine, that is, abnormal jumps occur only when Internet searches. Normal access, whether there is an abnormal jump.

    Quickly solve the problem of the website being hacked

    The hacking of the website indicates that there may be serious loopholes in the security of the website itself, and technicians should quickly take measures to repair it to prevent it from standing hacked again.

    At the same time, website operators also need to carry out some resource maintenance and prevention work:

    Clean up the hacked content in time (very important)

    Organize hacked website resources

    Through the search resource platform [traffic and keywords] tool query, site grammar search, etc., at the same time, you can analyze and find out the possible hacking time, compare it with the file modification time on the server, and clean up the files uploaded and modified by hackers.

    Note: The possible hacking time can determine from the access log. However, hackers may also modify the server’s access logs.

    Set hacked pages to 404

    Clean up all the hacked content found, and also set the hacked page as a 404 dead link. Hacked pages cannot redirect to the home page.

    Submit dead link

    The full amount of 404 dead link data stood submitted through the Internet search resource platform – [Broken Link Submission] tool and attention pay to the capture and effectiveness of dead links.

    Involves page changes

    If there is any page change on the website, it recommends using the [Link Submission] tool to submit the changed page data to Internet Search promptly.

    Stop website service

    If necessary, the website service can stop immediately to prevent users from standing affected and other sites.

    Three safety protection suggestions

    The website system frequently patches to keep the website

    The latest version of the platform and software.

    Nowadays, many information websites use content management systems (CMS) in their systems. The more common content management systems (CMS) have a problem, that is, vulnerabilities are relatively popular, because the source code is public, so it is easy to research. It is necessary to repair the vulnerability of the website program in time.

    Security protection for the server
    • Set the website permissions on the server and divide them reasonably
    • Configure read, write and execute permissions, prohibit malicious modification of files, and hide or migrate background files outside the root directory.
    • Ensure the security of server passwords to avoid issues such as weak administrator passwords.
    It does not recommend using the default

    Robots file

    The picture below is the robot file of an information site in a prefecture-level city. From the robots file, it can see that the website uses the Dreamweaving background, so hackers can use various software targeting Dreamweaving attacks to operate, or they can Scanning and target attacks on the common vulnerabilities of the Dreamweaving website.

    Transform HTTPS to strengthen website security

    HTTPS stands mainly composed of two parts: HTTP+ SSL / TLS, that is, a module for processing encrypted information added on top of HTTP. The information transmission of the server and the client will stand encrypted by TLS, so the transmitted data is all encrypted data.

    The complex encryption mechanism of HTTPS effectively increases the security of the website. The encryption mechanism and authentication mechanism can reduce the risk of website hijacking and counterfeiting. Also, It recommended that webmasters can strengthen website security by doing HTTPS transformation.

    Scan the code to view related information about HTTPS transformation:

    Other security measures
    • Close unnecessary ports as much as possible to prevent port intrusion. Turn off or limit unnecessary uploads.
    • Install official and authoritative third-party server protection software, and set up security measures such as firewalls.
    • Regularly check server logs to see if there is any suspicious access, and make relevant data backups.
    How to deal with a Website being Hacked Image
    How to deal with a Website being Hacked? Photo by Mika Baumeister on Unsplash.
  • Writing blog articles of interest to visitors help promote

    Writing blog articles of interest to visitors help promote

    Writing blog articles of interest to visitors helps promote website products and services. In the process of writing articles promoting website products and services, many factors should pay attention to interest visitors. Because these involve the products and services of the enterprise, they are also related to the visitors and customers of the enterprise.

    You are writing blog articles that interest your visitors is a free and effective way to promote your website.

    Visitors and Time Factors

    Visitors are an essential factor in the success of website promotion. If you’re writing for blogging, consider using a conversational tone. You also have to take into account the age of the user, don’t forget about the time factor. Because time is also essential when providing certain information and people are rarely interested in something outdated.

    Author’s style

    Every author has his own relatively fixed style. When visitors are looking for the information they want to consult, they always look for the authors they like. When confronted with two similar articles, they are more inclined to trust an article by a well-known author in the field.

    Active or passive

    Use active sentences as much as possible in your essay writing. Passive voice requires more attention from the visitor to be properly understood. Many website promotion authors like to use complex nouns and sentences that are not easy to understand. Also, This habit is not conducive to readers’ reading and can eliminate by practice.

    The continuity of the upper and lower structures

    Convey the exact meaning to the reader. Don’t use super long sentences in titles. Also, The importance of the article should be consistent from top to bottom.

    Suggest

    Choose the appropriate writing style according to your talents and the needs of your readers. Among the different writing styles of website promotion articles. Also, you can use the writing style of seeking truth from facts and comparing positive and negative.

    Writing blog articles of interest to visitors help promote Image
    Writing blog articles of interest to visitors help promote; Photo by Maxim Ilyahov on Unsplash.
  • How to create a high-quality APP development

    How to create a high-quality APP development

    With the popularity of smartphones, APP development has become very common. Whether it is a company or a venture capital, sometimes it is necessary to develop and design an APP, but how to develop a high-quality APP?

    Determine APP development needs

    First of all, figure out what app you want to do. What industry is it? Is the APP still in the idea stage or has it already been implemented? What service issues are provided? What is the general direction and what is the main function? The key is what are you heading to do? Only a few pages can complete the APP or complex system software. This needs to be clarified, because the complexity of APP structure design is different, and the investment of manpower and capital is naturally different.

    Determine the APP support platform

    There are many service platforms for developing and designing APP, iOS APP, Android APP, and Windows background management may also require creating data, and then displaying it on iOS and Android terminals. If you only develop and design one terminal, it is of course a little cheaper than developing all terminals. Of course, the price depends on how long and human resources it takes for the effect of APP development and design.

    Choose business outsourcing or independent research and development

    Understand whether your APP business outsources or self-developed. The price of business outsourcing and independent research and development is different. Business outsourcing considers the first two issues.

    If you do independent research and development, consider the needs more comprehensively, from recruiting personnel, establishing requirements, planning, UI design, function development, and Comprehensive testing, and then operating from the content, each link must master the development and design cost budget, save costs, motivate employees, improve work efficiency, and maximize the use value in a limited time.

    Naturally, developing and designing an APP is not a particularly easy task. , Every step must be thoughtful and make decisions, to get twice the result with half the effort.

    So how to find an APP outsourcing development company?

    Look at the enterprise scale and qualification certificate

    Software outsourcing companies vary in quality and level. Some companies even only do marketing and outsource the business to third-party development companies after receiving orders. Therefore, we try to choose companies that have been established for more than five years and have a certain business scale, professional software development qualifications, and a complete technical development team.

    See industry development examples

    To distinguish whether a software outsourcing company is capable, one of them is to see whether there are rich and diverse industry development examples and whether the development company can provide industry development solutions according to the industry the company belongs to, which can save a lot of development and design time. Can prioritize.

    Check the service specification

    Look at the service specifications of software developers and find software outsourcing companies to develop apps. Service specifications are very important, especially in terms of the price process and after-sales process. Since the software development industry is relatively unique, there is no unified pricing standard yet, so we need to see if the price is fully transparent and effective.

    However, after development, design, release, and operation, there may be bugs in the APP. In addition, user satisfaction or market conditions should adjust or iteratively upgraded based on user satisfaction market conditions. Therefore, strong after-sales support is very important.

    How to create a high-quality APP development Image
    How to create a high-quality APP development; Photo by Benjamin Sow on Unsplash.
  • Website Promotion: How to Promote Your New Website?

    Website Promotion: How to Promote Your New Website?

    New Website Promotion; When you launch a new website, you have a whole new source of traffic. If you think so, you are creating a big error. There are about a billion online websites in our country at present, and you need to do more work to get more users to visit your website. You need to promote your website and let the world know that your website provides valuable content. If you don’t do this, your website will be less visited.

    Here are the articles to explain, Promote Your New Website, best 9 ways of Website Promotion

    Fortunately, there are many ways to promote your website’s online content, and most of them are even free. If you put in enough time, research, and experience, you can get where you want to go. But how exactly do you promote a website? Below I will recommend nine feasible methods to carry out your website promotion.

    Write high-quality articles

    The first way to get the attention of your target audience is to “create a lot of high-quality articles.” Visitors browse websites to solve a problem or find valuable and useful information. Simply put, you have to write articles that are better and more useful than those of your competitors.

    Optimize content for search engines

    As a website owner, you probably know more or less about search engine optimization (SEO). At the heart of search engine optimization (SEO) are keywords, because keywords help search engine crawlers identify, index, and rank your website content. Remember, keywords aren’t the only thing to optimize for. You must also pay attention to metadata such as titles, alt tags, image tags, meta descriptions, and other SEO elements to make your content easily discoverable.

    Optimize local search

    There are a lot of businesses that have physical stores or branches, but that doesn’t mean they shouldn’t be involved in SEO optimization. Over the past few years, local search optimization has become a powerful marketing tool. You can add the latest news about the company on the website, such as contact information and service hours, and you can start promoting online.

    Make full use of social media to promote the website

    Did you know that social networks like the world attract billions of users every day? You can reach nearly half of the world’s population through this channel, so it would be a shame not to take advantage of it right away. However, our goal is to choose the right platform carefully. If you choose the wrong platform, it can be half the effort.

    Install Social Sharing Buttons

    When it comes to social media, one suggestion is to install social sharing buttons on your website. By doing this, you can get visitors who like your website content to share it with just one or two clicks on their social accounts. The purpose of installing social sharing buttons is to increase user engagement, help them share high-quality content, and allow your fans to spread the word about your website.

    Email marketing mechanism

    Email is an old marketing mechanism, but it’s still an effective form of communication. Also, Email newsletters are especially valuable for webmasters who want to increase traffic and build a broad base of loyal visitors.

    Corporate blog and website promotion

    A corporate blog is an opportunity to grab the attention of your visitors and drive traffic to your website. First, you need to find popular sites, these should be authoritative sites that many people visit regularly. When you are authorized, you need to write high-quality articles that demonstrate that you are a credible figure in the industry. At the same time, you will have the opportunity to add backlinks to your website. Of course, only high-quality content can enhance visitors and have a better chance of adding your website URL.

    Active on Baidu, Google, and Bing

    Baidu, Google, and Bing are leading AI companies with a strong Internet foundation. Baidu, Google, and Bing have tens of thousands of R&D engineers, the top technical team in China, and even the world. This team has mastered the world’s most advanced search engine technology, making Baidu a Chinese high-tech enterprise that has mastered the world’s cutting-edge scientific core technology, and also made China the only four companies in the world that are One of the countries with the core technology of search engine. Make your business information active on Baidu to stimulate users’ interest and convince them to visit your website. You also have the opportunity to add backlinks to your website, allowing visitors to learn more about your business.

    Follow your brand online

    Follow your brand online and dig deep into online queries from website visitors. This will help you gain a deeper understanding of your target audience, while you can also use the opportunity to participate in online discussions and build relationships with your followers.

    In conclusion

    A brand new website, no matter how well designed, will not attract as many visitors as a full-fledged website. Instead, it took a lot of work and constant promotion to make it visible and easily discoverable online. In this article, we recommend nine ways to promote your website and increase traffic. These aren’t the only things you can try, but they certainly work. Don’t hesitate, give it a try, you will know how it works only if you try it!

    9 Ways Website Promotion How to Promote Your New Website
    9 Ways Website Promotion: How to Promote Your New Website? Photo by Kelly Sikkema on Unsplash.
  • How AI is changing website promotion google bing free

    How AI is changing website promotion google bing free

    How artificial intelligence (AI) is changing website promotion google or bing free may be paying. Artificial Intelligence, the English abbreviation is AI. It is a new technical science that studies and develops theories, methods, technologies, and application systems for manufacturing, growing, and developing human intelligence.

    Here are the articles to explain, is changing website promotion google or bing free by artificial intelligence (AI)

    Today, artificial intelligence (AI) is widely used in many fields and is also applied to website promotion google and bing free or may be paying. Artificial intelligence can help companies better understand customers and understand their individual needs. Now not only large enterprises can use artificial intelligence, but small and medium-sized enterprises in many places can also use artificial intelligence. AI is capable of collecting, processing, and sorting all the data you need about your target customers to keep them coming to your website more often.

    Artificial intelligence cannot replace website promoters

    Artificial intelligence cannot replace website promoters, and it cannot independently carry out marketing and advertising. But artificial intelligence can better manage online advertising, automate management, and maximize profits with less effort.

    Advantages of artificial intelligence in website promotion

    Artificial intelligence can allow buyers to buy products and services that suit them without face-to-face communication. They can reduce the possibility of human error due to reasons such as human ability or emotional control. Artificial intelligence algorithms can analyze data and approach their target customers more conveniently. AI does not need to rest and can provide support 24/7.

    The Insufficiency of Artificial Intelligence in Website Promotion

    The disadvantage of using artificial intelligence in website promotion is that it is expensive and needs to allocate more budget. Of course, companies need to budget for labor even if they don’t invest in artificial intelligence. The main downside of using artificial intelligence in website promotion is that widespread adoption of artificial intelligence will result in job losses.

    8 ways to improve the effectiveness of website promotion google

    The first step to improving the effectiveness of your website promotion is to analyze your current website. By conducting a website analysis of the current website design and content. You gain a better understanding of what you’re doing and where there might be opportunities for improvement.

    First 4 ways;
    1. When it comes to website design, you think about user experience. Your website should be easy to read and guide.
    2. Check the navigation bar and site map to ensure that visitors can easily find and access the pages they want.
    3. Make sure font sizes and colors are easy to read and all images are viewable, especially on smaller device screens.
    4. Before you start your new website design, test it on mainstream devices first. Check your website pages using a different browser. You can’t expect everyone to use Google Chrome just because you use it. Give it a try and see if it provides the same functionality on all browsers.
    Second 4 ways;
    1. When analyzing your site, you should also look at the website load time. Slow load times not only affect user experience but also hurt your SEO. To reduce load times, make sure the images or videos you use on your website are compressed so that they don’t affect the time it takes for the page to load.
    2. Another thing to look out for during your website analysis is whether or not your website is mobile-responsive. A mobile-friendly website is a must for businesses that want to remain competitive in the mobile market. Mobile phones are still a big driver of corporate sales growth. Not only does mobile responsive design help improve the experience mobile device users have on your website, but it can also have an impact on your SEO.
    3. In addition to analyzing your website design, you must also look at your website content. What pages do you currently have on your site? Are you giving users enough information to advance the buying process? Check your text content to make sure it provides enough information for visitors to understand your business, product, or solution.
    4. Write content with your audience in mind. The headline should be catchy, and the content should focus on where your target buyers will focus. Tailor your topic to their liking, using a tone that resonates with your goals.

    Summary:

    With assistants like artificial intelligence, business owners can free up more time and space to do their business well!

    How AI is changing website promotion google bing free Image
    How AI is changing website promotion google bing free; Photo by Edho Pratama on Unsplash.
  • How to Promote your website for free with ranking top

    How to Promote your website for free with ranking top

    How to Promote your Website for free and keep your website’s keyword ranking at the top for a long time, and not pulled down by search engine rankings? We are all familiar with the term “hot search”, which means: in the search engine of a certain website, a few or dozens of keywords are most searched by netizens. Hot searches usually reflect major events or popular topics in all walks of life during this period. The antonym of hot search: is unpopular, which use to describe a job or business that few people pay attention to and does not conform to the social trend.

    Here are the articles to explain, How to Promote your Website for free and set Keyword Ranking at the top for a long time.

    Compared with popular, unpopular means not getting attention. The same goes for website search engine optimization (SEO) keyword rankings, there is a “force” acting on all websites, pulling down search engine rankings as they are replaced by newer, better quality, more successfully promoted websites.

    If you want to change this trend and keep your website ranking high for a long time. You need an overall SEO plan, many ingenious optimizations, and promotion techniques. A set of professional website optimization services, and your network promotion A concerted effort by the team. With that in mind, here is a list of 6 ways how to promote your website for free.

    It’s SEO

    Most of the time, your website will be found through search engines, and the vast majority of people use search engines for search tasks. How well your website ranks for any given keyword search largely influences how search engines match the keywords people use and search for popular phrases.

    Consider modifying the content of your site to include popular phrases that people are searching for and find the keywords you need. This process generally knows as search engine optimization or SEO.

    Exchange friendship links

    Generally speaking, the more external websites link to your website, and the more you link to them, the higher your website will be in the search engine position. Therefore, if you have an external website relationship, you can strengthen the website relationship by exchanging links. This is especially useful if you are part of a larger enterprise. Because the enterprise site can link to many subsidiaries and get more links.

    Advertising on mainstream social media

    If you want to sell door-to-door, you need to be there when people are at home, and that’s the online equivalent of presenting yourself on social media. You can target users of a certain age or gender, with specific interests, or who follow specific brands or celebrities.

    Strong adaptability

    From your website statistics, analyze information to find out where your visitors usually go. Which pages do they visit most often? You can then focus on strengthening the more popular pages of your site without prioritizing those that get less traffic. You can hopefully see an increase in your visitor numbers. Not only that, but those who visit your website are more likely to return, boosting your status through search engines.

    Professional

    If you post images on your website or social media. Then make sure they are high quality and even consider linking them to the full-resolution original image. The same goes for video clips. Try to use high-quality videos and pictures.

    Answer questions

    People like experts who can answer questions if you want to be one of them. You can answer important questions in the online message section of your website, social platform accounts, etc. Also, You might consider adding a questions page to your site. You can then select the prepared answers and use them to build Frequently Asked Questions (FAQ).

    How to Promote your website for free with ranking top Image
    How to Promote your website for free with a ranking top; Photo by Domenico Loia on Unsplash.
  • App of Website Keyword Ranking Optimization Tech

    App of Website Keyword Ranking Optimization Tech

    Application of Website Keyword Ranking Optimization Technology in Website Construction. If you want the website keyword ranking optimization effect to be good, you need to apply website keyword ranking optimization technology in the process of website construction.

    Here are the articles to explain, App of Website Keyword Ranking Optimization Technology in Website Construction

    The following are some recommended application methods of website keyword ranking optimization technology in the process of simple website construction:

    • List the keywords that the website needs to rank high in the search engine
    • Determine the core keywords in the keyword list
    • Identify secondary keywords
    • Identify long-tail keywords in website content pages
    • Settings of keyword anchor links inside the website
    • The website appropriately adds friendly links to industry-related websites
    • Submit your newly launched website to major search engines

    List the keywords that the website needs to rank at the top of the search engine

    During the website construction process, the keywords that the website needs to optimize list, and all the keywords that need to be ranked high in the search engine are listed on a “keyword table”.

    Determine the core keywords in the keyword table

    Identify “core keywords” for the entire site on the “keyword list” listed earlier. In most cases, it is more appropriate to place the “core keywords” of the website on the homepage. The “core keywords” of a website are generally the most important keywords of one or two websites that need to rank first in search engines.

    Determine auxiliary keywords

    When we have determined one or two “core keywords” of the website, we can define “auxiliary keywords” for the homepage and main column pages of the website. Auxiliary keywords are supplementary to the “core keywords” of the website.

    Determine the long tail keywords in the website content page

    After determining the “core keywords” and “auxiliary keywords” of the website, we can also determine the “long tail keywords” of the website according to the actual situation. Setting “long tail keywords” is for some keywords with low traffic but accurate meaning precise positioning. We can upload some website content containing “long tail keywords” to improve keyword ranking.

    The setting of keyword anchor links inside the website

    The “keyword anchor link” inside the website can improve the keyword ranking effect to a certain extent, and we can add a “keyword anchor link” to some critical web pages. What needs to emphasize is to pay attention to the “degree”. Don’t put “keyword anchor links” on too many pages, and don’t put too many “keyword anchor links” on the same page, which may lead to a decline in keyword rankings.

    The website appropriately adds friendship links to industry-related websites

    After the website construction completes and launch, we can make several friendly links on the website’s homepage. You don’t need too many links in the early stage and don’t buy links. It is best to find industry-related websites for links. If you don’t want to find peers for links, you can also find stable websites with a certain ranking for links. You don’t need to be too picky about finding friendly links in the early stage.

    Submit your newly launched website to major search engines

    After the website construction is completed and launched, we need to submit our website to major mainstream search engines, so that our website can include by search engines faster and improve the keyword ranking of our website as soon as possible.

    Application of Website Keyword Ranking Optimization Technology in Website Construction Image
    Application of Website Keyword Ranking Optimization Technology in Website Construction; Photo by Glenn Carstens-Peters on Unsplash.
  • How to optimize keywords? Keyword optimization tips

    How to optimize keywords? Keyword optimization tips

    Optimize keywords and rank your website with Keyword optimization tips, there are six key steps to carry out keyword optimization. Find the Right Keywords for Optimization, The first-class vicinity first of all search engine marketing keyword optimization is to brainstorm a list of appropriate keywords and terms related to your internet site, products, and offerings.

    Here are the articles to explain, and optimize keywords with Keyword optimization tips

    The following six keyword optimization tips will help your website how to optimize keywords:

    Identify your main goals

    Before starting keyword optimization, think about what is the main goal of your business. What is special about your product or service? Who do you want people to find you online? What are their age, gender, and location? Where do they expend most of their time online? Why did they buy your creation or assistance? Why do they want what you offer? What can you offer them? According to these questions, find the keywords that suit you, which is a very critical step for you to carry out keyword optimization.

    The search engine market is very competitive, and large companies have huge budgets for online promotion, especially search engine marketing. Competition in the search engine optimization (SEO) market is fierce, and it is often difficult for SMEs to rank on search engines like Baidu. If you choose keywords with extremely high competition, it is more reasonable to subdivide keywords. Once you “own” your niche rankings, you can try to upgrade and choose popular keywords to promote your product or service to more people. Your market will also become broader.

    Make a list of keywords

    Think about what are your potential customers looking for online. What keywords do they use when they are looking for your product or service? Which of their problems does your creation or assistance solve? Identify your market positioning and product and service buying points. List these keywords above, these are your main keywords.

    Choose keywords for your website

    After making your keyword list, start analyzing those keywords in depth. Summarize the keyword phrases, synonyms, related words, keyword variations, etc. of these keywords for research and analysis. You will find keywords that are more suitable for you. Generally speaking, keywords that can be used to carry out SEO are divided into the following four types:

    Short-tail keywords

    These keywords are short, usually four words or less. These keywords are usually generic “hot keywords” and “industry keywords” that can attract a wide range of visitors to your website.

    Long-Tail Keywords

    Unlike short-tail keywords, these keywords are longer and more precise. Long-tail keywords can help you reach a more specific audience looking for a specific product or service.

    Popular keywords

    Popular keywords revolve around a “currently” popular word or topic. Also, Popular keywords may not last long, and you need to make adjustments after the popularity of keywords disappears.

    Classic keywords

    Classic keywords are effective for a long time. Websites that choose classic keywords as the main promotion keywords can still maintain relatively considerable traffic after many years.

    When we choose website keywords, don’t just focus on “short tail keywords” and “popular keywords”. Although these keywords are very popular and can bring you more traffic, most of these keywords are adopted by large companies, and the competition is particularly high, so it is difficult for you to reach the home page. We should pay more attention to “classic keywords” and “long tail keywords”, especially long tail keywords with less search traffic, because there is less competition, so it is easier for you to rank on these words.

    In addition, long-tail keywords have the potential to lead to higher conversion rates due to their greater targeting. The key point is that most of the “long-tail keywords” include “short-tail keywords” and “classic keywords”. When your “long-tail keywords” rank on the home page, you can operate naturally without making major changes “Classic keywords” and “short-tail keywords” are small first and then big, step by step, and serve multiple purposes.

    Analyze competitors

    Generally speaking, when you are competing with websites with strong brands, you will find it difficult to rank for keywords. When this website has a dedicated person to operate the SEO optimization of the website, then the chances of your website’s keywords ranking at the top will become smaller. If your competitor’s website ranks high, but his website’s content and SEO are poor, then you will have a great chance of surpassing them! In addition, when we choose keywords, we can also refer to Baidu bidding ads. Focus on keywords with a large number of clicks and high click costs. Usually, SEO optimization for such keywords is very difficult.

    Analyze Search Intent

    What is search intent? When a visitor enters a query in a search engine such as Google, Bing, Baidu 360, or Sogou, the purpose that the visitor wants to achieve is the search intent, also known as the visitor intent, which is a very important element. Search intent not only helps you improve your SEO performance but also helps you get more visitor leads.

    In most cases, a keyword optimization strategy should revolve around answering people’s questions or providing a solution to their “problem.” Whenever someone enters a search query into a search engine, they are looking for something. Every type of question requires a clear answer. Find out which keywords your visitor’s search intent applies to you, and add your newfound keywords to the list of keywords you made earlier.

    Determine the keyword optimization strategy

    According to the above six points, you can already determine the keywords of the website. You can try cross-combining with more keywords, which works well to drive more traffic. Once you rank high for long-tail keywords, classic keywords and short-tail keywords become easy. You may understand how to optimize keywords in google ads or any advertising network.

    How to optimize keywords Keyword optimization tips Image
    How to optimize keywords? Keyword optimization tips; Photo by KOBU Agency on Unsplash.
  • Website Outsourcing Companies Definition and Concept

    Website Outsourcing Companies Definition and Concept

    Website outsourcing means that the Companies integrate and utilize the best external professional website construction team resources to carry out enterprise website outsourcing work, or outsource a certain website project of the enterprise, to reduce costs, improve efficiency, give full play to its core competitiveness and enhance A management model of the enterprise’s ability to adapt to the environment.

    Here are the articles to explain, Website Outsourcing Companies Definitions and Concepts

    Definition

    The most popular forms of website outsourcing services include website construction outsourcing, website project outsourcing, website planning outsourcing, website maintenance outsourcing, webpage modification outsourcing, website development outsourcing, website promotion outsourcing, website hosting, etc.

    Website outsourcing is a collective concept term, which includes many different contents and approaches, mainly summarized as website construction outsourcing, website revision outsourcing, and website maintenance outsourcing, and website maintenance outsourcing can also call website hosting.

    Website outsourcing is outsourcing website projects that do not belong to one’s core competitiveness. In layman’s terms, it is to entrust others to do things that one cannot or cannot do well. Or that others can do better and cheaper. The concept of website outsourcing was put forward by wuyoujianzhan.com recently.

    It comes from such a view that enterprises should examine the operating results of enterprises from the perspective of the total cost. Rather than one-sidedly recruiting personnel to develop websites regardless of cost. The purpose of website outsourcing is to achieve the best Internet marketing effect through website design outsourcing. Thereby enhancing the performance of the entire company’s business.

    Concept of companies outsourcing website management

    Advantage

    The intensification of market competition has made focusing on one’s own core business one of the most important survival rules for an enterprise. Therefore, website outsourcing service has become an important commercial measure adopted by more and more enterprises due to their characteristics of effectively reducing costs and enhancing the core competitiveness of enterprises. Duroc, a famous American management scholar, once predicted. “Within ten to fifteen years, any work in any enterprise that only provides backstage support. But does not generate turnover should be outsourced”.

    Precautions

    As a commercial website, no matter how the function is, the first thing to bear the brunt is the confidentiality of the source code

    The second is the function. It is best to be able to formulate more detailed requirements. So that the signed contract is more likely to protect. The third is to maintain detailed maintenance rules for each function in the future. For example, in terms of functions, adding pages, changing pages, bugs, wait

    It’s hard to talk about the operation. I don’t know the project size of your website.

    On the one hand, there are editors according to authority–responsible for product management. Administrator–that is, you are responsible for reviewing orders. Customer service–responsible for online sales and after-sales service. Take care of yourself first

    Advantages and risks of website outsourcing?

    The advantages of website outsourcing are the saving of capital costs. The saving enterprise staff recruitment and training costs, and the saving of office locations.

    Reduce the risks brought by emergencies, save daily operating expenses, and focus more on core services.

    Risk: For many Internet companies or individuals, generally have the resources and capabilities to build websites. Such as domain name space, programming, and art design, and even SEO. In the process of website construction, the important role that cannot ignore is demanding analysis.

    Demand analysis is to combine our idea with existing resources, and formulate a reasonable website production and promotion plan. And further, coordinate with outsourcers to complete website construction. In the outsourcing model, the job is generally performed by the personnel of the Internet company. At this time, the question arises. The essence of the Internet company is to serve more companies to obtain benefits, so will our idea copy?

    Serve

    Goal: To achieve profitability and grow stronger.

    Direction: enhance the company’s brand and increase traffic.

    • Enhance the brand propose the company brand concept, establish a credit system, and obtain a good reputation.
    • Increase traffic increase user viscosity, often carrying out activities that meet the needs of website development and are popular with user groups, increase relevant articles on the website, increase search and access opportunities, and other advertisements or cooperation.
    • Obtaining effects obtaining actual sales effects such as product sales, online services, and door-to-door consultations through various online marketing methods.

    Steps: Analyze the website positioning and profit model, optimize, and improve the website. Formulate a website operation and promotion plan, and manage and revise the website marketing.

    Must Pass

    In the face of the turbulent e-commerce market and frequent price wars, users are helpless in shopping choices, B2C companies burn money blindly, and the profit model is not clear. Therefore, e-commerce shopping guide websites can effectively improve the website as a bridge between users and B2C companies. User experience and e-commerce transaction conversion rate can also provide consumers with more convenience, which is quite important and indispensable.

    But who can succeed depends on who can meet the individual needs of users, who can provide customers with an accurate marketing platform, and most importantly, who can truly have independent competitiveness? This independent competitiveness must be outside of external channel resources, not subject to others, not just looking at immediate interests, but having the vitality of long-term development.

    An innovative operating model strives to enhance personalized user experience

    Personalization is the key to e-commerce shopping guides and shopping searches. When a user has a relatively clear shopping demand, how to find the most suitable product in the shortest time among the complicated and chaotic product information is the most urgent need of each user. Therefore, to develop an e-commerce shopping guide website. It must focus on continuously improving the personalized user experience and strive to innovate the operating model.

    Yin Rujie told reporters that Bang 5 Buy SNS version 3.0 will launch at the end of September. It will continue to develop personalized search technology and services, and further extend shopping search from a simple price comparison model to social sharing, shopping search, and social media. The shopping search mode satisfies consumers’ needs for rational search and emotional sharing and further strengthens the user experience based on shopping price comparison search.

    Additional

    Bang5buy SNS version 3.0 is determined to create a personalized social shopping search platform. By capturing the traces left by users browsing the Bang5buy website, real-time monitoring statistics and capturing users’ consumption habits, and then providing users with “guess” You like” and other personalized search results. Bang5may committed to improving user experience, starting with “shopping”. You can browse at will, search for price comparisons, check word-of-mouth of different brands, share beauty with friends, and use “Help 5 Buy Shopping Helper” plug-in until you find the product that suits you best.

    An enterprise’s UI and functions may copy, but the technology cannot copy or surpass in the short term. Yin Rujie told the reporter that technological advantage is one of the core advantages of Bang5buy. Which also provides a pillar for the Bang5buy 3.0 version of personalized vertical search. B5Msoft, the parent company of B5Msoft, is a wholly-owned R&D subsidiary of WiseNut in Shanghai. A market leader in the Korean enterprise search engine industry and a major player in the keyword search advertising industry. 15 years of valuable experience in research and development of comparison shopping search engine technology in the US, Japan, Korea, and other markets, and perfected the localization application for the Chinese market in the past 4 years.

    Website Outsourcing Companies Definition and Concept Image
    Website Outsourcing Companies Definition and Concept; Photo by Taras Shypka on Unsplash.
  • Enterprise Website Hosting Content Advantages

    Enterprise Website Hosting Content Advantages

    Website hosting refers to a cooperative relationship in which an enterprise hosts a website in a professional organization to manage and operate it on its behalf. Through this form, the website can have a place in the highly competitive Internet.

    Here are the articles to explain, Enterprise Website Hosting, Information, Content, and Advantages

    Basic Information

    When an enterprise wants to rely on the Internet to promote its business or products, it must have its promotion platform (website); and the establishment of this platform is very important. The quality of the platform will directly affect the subsequent promotion effect and whether it has the strength of competition; After many years of contact with companies in different industries, we have concluded that more than 90% of the companies do not have professional website maintenance and operation personnel, but just find an Internet company to build a website, add some information, and even carry out network promotion.

    China Network Manager I think it is better not to do it than to do this. Let alone whether the target customer can find the website. Even if they can find it, can the user stuck or convert through the website? If the planning, maintenance, and operation of the website are not ideal, it will cause adverse effects. Through the website, customers can get a preliminary understanding of the company’s technical strength, company’s overall image, company cases, company news, etc. It is bound to cause customers to have a bad understanding of the company;

    Hosted Content

    Website update

    After the website is published on the Internet, it is very necessary to update some information that your existing customers or existing customers pay attention to daily, such as updating company news and product information, so that they can keep abreast of the company’s development and trends, and increase the company’s credibility; updating industry dynamics and industry information can allow them to pay attention to the industry development situation promptly, increase the degree of attention of the website, and establish a good brand image in the industry;

    Update new product launches, product promotions, and other information to let customers understand the company The latest information on products. At the same time, it can also make the website more favored by search engines. Which is more conducive to improving the website’s ranking and making it easier for potential customers to find you.

    Website maintenance

    The normal operation of the website is an important warranty for the company’s online business reference. During the operation of the website, it often encounters situations. Such as website inaccessibility, database access errors, website hacking, domain name expiration, etc. If there is no dedicated person to maintain it, things often happen. It has happened for a long time and you still don’t know anything about it. It seems a waste of resources to hire a person to do these things. So website hosting is a convenient, efficient, and money-saving way!

    Website optimization

    Reasonable website structure, program writing, and concise and clear website navigation can greatly improve the website access speed, save limited server resources, help keep the website smooth, and help consumers browse habits so that consumers will fall in love with your website, like your product.

    However, most of the current Internet companies and website producers are not very clear about this or have a bad experience in this area, and the enterprises themselves lack sufficient understanding of this aspect, resulting in slow website visits and cumbersome information queries. browsing caused great inconvenience. In the information age where peer competition is fierce and there are many substitute products. This is enough to make your customers abandon you as customers of your competitors or substitute merchants.

    Website Promotion

    In this era when the Internet is prevalent, the Internet has become an indispensable part of people’s travel, work, and life. Many people simply cannot live without the Internet. Every enterprise pays more and more attention to the Internet. Enterprise websites emerge in endlessly. If Your website not fully promote, and customers want to find your website is like looking for a needle in a haystack, with little hope. Such a website is useless and cannot bring any direct benefits to the enterprise. This kind of a waste of resources is the biggest waste of an enterprise.

    Advantages of hosting

    The advantage of enterprise website hosting is that there are excellent website operators to manage the website, professional editors to maintain the website, professional technology to maintain the website as a whole, professional marketing, and promotion personnel to customize the promotion plan for the website. The basic work based on the platform is well completed. At the same time, it can bring visits and communication with many target customer groups. At the same time, it can carry out external marketing and promotion work based on the combination of the website, and further expand the company’s brand and popularity. So that the company can achieve results through the Internet;

    The enterprise completely entrusts us with the website or operates and manages the website through cooperation between the two parties. China Network Manager first conducts website diagnosis and makes adjustments to the website. If the website foundation is too weak, the website must be rebuilt or revised, and the website will be completed within 1-3 months. There will be unexpected effects, at least 6 months of service. The hosting fee determines according to the size of the website and the degree of industry competition. Website hosting is a good choice for small and medium-sized enterprises in today’s era of fierce Internet competition.

    Enterprise Website Hosting Information Content and Advantages Image
    Enterprise Website Hosting, Information, Content, and Advantages; Photo by Stephen Phillips – Hostreviews.co.uk on Unsplash.