What is Marketing? The action or business of promoting and selling products or services, including market research and advertising. It is the study and management of exchange relationships. Also, Marketing using to create, keep and satisfy the customer. With the customer as the focus of its activities, it can conclude that it is one of the premier components of Business Management – the other being Innovation.
Also Define, “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. As well as It is not concerning the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs”.
Net sales are the total sales of a business after deducting all deductions for a certain period. To calculate this amount, companies look at their total amount and subtract returns, discounts, and allowances from the total amount. These calculations are valuable for financial reporting purposes, but it is important to note that they are not always shared externally for transparency reasons.
Here are the articles to explain, What are net sales? how to calculate the cost
Many companies report these profits on their financial statements because this calculation represents the financial health of the company. Businesses turn to customer relationship management (CRM) software to manage and collect data for calculations.
Costs Affecting Net Sales
There are three main types of costs that affect net sales. These costs deduce from the total sales of the business. they are:
Returns: These costs are most common among retail businesses. The company allows buyers to return items within a certain time frame for a full refund. The company must then adjust its finances to deal with any returns. There are different ways to indicate a return. Some companies may notice increased returns as revenues allow. Other businesses may express returns as a direct reduction in revenue.
Discounts: Some companies offer discounts to customers for a variety of reasons, including seasonal profits, discounts for cash payments, and discounted prices for bulk purchases. When a business applies a discount to its product or service, the price reduces by a fixed number or percentage of the original price.
Allowances: Similar to discounts, allowances affect the original price of a product or service. Allowances are usually deductible in specific circumstances, whether for one product or service or a single customer.
How to Calculate Net Sales
Calculating sales is relatively straightforward as long as there are solid financial records to rely on. The formula for calculating Sales is: Net Sales = Gross Sales – Returns – Discounts – Allowances
For example, Company X wants to calculate their sales. First, Company X needs to know its total sales. Then, they need to deduct returns, discounts, and allowances.
Let’s say Company X’s total sales are $105,000. They have a $5,000 return, a $2,000 discount, and a $2,000 allowance. Company X’s total net sales are $96,000.
$96,000 = $105,000 – $5,000 – $2,000 – $2,000
Importance of Calculating Net Sales
Businesses benefit from calculating their sales. This calculation is necessary for many reasons, including:
Provides a better view of revenue performance. While gross profit numbers can be exciting, They must calculate to understand how the bottom line affects. High sales may look impressive; however, it can be misleading if there is a significant gap between gross and net. A holistic view provides a better understanding of a company’s financial health.
They can inform decision-making. Understanding the overall financial health of a business is critical to making decisions around the strategic direction. Because net sales are included in financial statements, these calculations are key to future financial decisions.
Helps motivate sales team members. Knowing the difference between gross and net sales can motivate sales teams to close the gap. These numbers can also help reps understand and understand what types of deals to make in the future.
Net Sales vs. Gross Sales
Net sales and gross sales are different, and both paint a unique picture of a business.
They are gross sales minus returns, discounts, and allowances. This calculation is often seen as a more accurate representation of an organization’s financial health. Gross sales are the total sales of a company before deductions are taken into account. This is income without any adjustments.
What are net sales? how to calculate the cost; Photo by Lukas from Pexels.
What is Marketing Automation? It is a software platform designed based on the user purchase process. It manages and automates marketing tasks for you to discover more potential customers, close transactions, and measure marketing performance for the company.
Here are the articles to explain, Marketing Automation Definition, Need, Challenges, Importance, and Roles
Definition of Marketing Automation;
Marketing automation is a software system designed based on the customer purchase journey. Also, This helps you manage and automate marketing tasks to discover more potential customers, and close transactions efficiently. And measure marketing effects for the company.
With marketing automation, businesses can track customer data and take action. Set up automated processes across your WeChat account, email, social marketing, and sales channels based on who your customers are and what they care about. Also, This enables marketing teams to deliver the information they need to the right customers, at the right time.
Through marketing automation, enterprises use personalized marketing methods to create a friendly experience for customers. So that customers can receive what they need promptly. Which can deepen customers’ brand awareness of the company and also make them recognize products and services.
Why Do You Need Marketing Automation?
Marketing automation helps marketing teams achieve high performance. Accelerate the incubation of leads in a friendly and scientific way, and output qualified leads that people satisfy with.
They can help marketing teams become more efficient. Even a small team, with the help of marketing automation. Can achieve marketing effects that exceed expectations and have a high ROI.
They support your business to do more innovative marketing. Also, Automated workflow liberates marketers from repetitive work at the execution level, and focuses more on creative ideas and creative implementation, constantly bringing new marketing methods to enterprises.
What Marketing Challenges Can Marketing Automation Address?
There are more and more potential customers, but the conversion rate of potential customers is declining.
With the success of various customer acquisition actions, there are more leads. But the manpower cannot keep up with the needs of refined operations. Through marketing automation, clear customer portraits can obtain after sorting, cleaning, and integrating potential customer data in all channels. According to customer grouping, personalized content can be set in channels. Such as emails, service account content, corporate WeChat, events, and live broadcasts to stimulate users. Participation, deepening understanding, and recognition of brands and services, to efficiently incubate a large number of potential customers
Same marketing approach, poor marketing experience for users?
Marketing Teams With marketing automation, businesses can track customer data and act on marketing strategies. Set up automated processes across your WeChat account, email, social marketing, and sales channels based on who your customers are and what they care about. Also, This enables the marketing team to deliver the valuable information they need to the right customers at the right time. Significantly reducing the customer’s sense of interruption and improving the pleasant content experience
Is it difficult to quantify the quality of leads, and it is impossible to evaluate the marketing effect?
There is a lack of objective dimensions to measure the quality of clues. The judgment of turning out clues depends entirely on experience and lack of standards. They manage and automate the completion of marketing tasks and also have lead-scoring functions. This can make it easier for the marketing department, SDR, and sales teams to identify high-quality customers. Discover more high-quality customers, efficiently close transactions, and measure marketing for the company Effect.
How Marketing Automation Works
Refine the stages of the customer buying journey
Clues have different states at different stages. Business The business model of each company is different, and the definition of the stage of the customer is also different. However, the definition of the specific clue stage can determine by the company itself. Also, The important thing is that the market needs and sales must recognize, and the definition unified internally.
Obtain comprehensive data on customers
Collect customer data from all marketing touchpoints, including customer information and interactions in self-owned apps, connected external apps, and third-party data.
Identify, target, and segment your potential customer base
Clean and sort out the acquired data, restore customer portraits and demand preferences, and judge the customer’s purchase journey stage.
Marketing actions based on customer segmentation
Design automated incubation workflows to deliver the content they need to the right people at the right time to personalize the experience for different customers and guide them to the next lead stage.
Score leads
When the leads interact with different marketing actions, they will automatically mark the tips with corresponding scores. Marketers can visualize the incubation of charges. After the leads are matured through continuous cultivation, the qualified leads are transferred to sales follow-up.
Adjust marketing strategy to improve ROI
Analyze effective marketing automation process design, and accumulate the best implementation practices. Continuously optimize the model situation of this capability and enrich marketing scenarios, and achieve higher marketing ROI.
What exactly can marketing automation do for you?
With the help of marketing automation, it realizes the management of the whole life cycle from original clues to market approval clues-sales approval clues-business opportunities-customer users automatically capture customer feedback, extract clues based on their feedback, scores clues, cultivate intelligent clues, and increase customer acquisition. , to increase lead conversion rate. Through marketing automation, the entire team can spend more time on strategic layout and lead cultivation, without wasting time on trivial work, and at the same time gain more potential users.
Scene content library
They provide sales with a content library of scenarios, choose from well-designed templates, optimize according to buying stages and sales scenarios, and track buyer feedback through the system.
Personalized communication and triggering
They can segment consumers based on personas, interests, and other attributes, disseminate content based on personalization and trigger relevant content based on content and channel preferences.
Leads scoring
They have a leading lead-scoring function, and reference scores are obtained based on user behavior attributes and digital body language. Those with higher scores will follow up by sales and complete transactions faster.
Lead nurturing
They effectively track and respond to behaviors, and lead cultivation helps highly active business opportunities complete incubation as soon as possible and enter the next process.
Integrate data closed loop
They integrate data from social media, emails, websites, and business opportunities from CRM to form a closed loop to promote business opportunity development and interactive strategies. Get real-time insights with the same metrics across all channels.
Visualize the click report
They provide a visual click report, showing the entry with the highest click volume, helping to improve the overall effect of communication. By analyzing the results, triggered campaigns can be fine-tuned to deliver the right message.
The Importance of Marketing Automation
70% of the world’s digital enterprises are using marketing automation to find and cultivate potential customers, close more transactions and maximize the return on investment, to optimize the initiative and vitality of the entire organization continuously.
Improving lead utilization has become a major trend in B2B Marketing
70% of the world’s digital enterprises are using marketing automation to find and cultivate potential customers, close more transactions and maximize the return on investment, to optimize the initiative and vitality of the entire organization continuously.
The benefits of marketing automation are
Generate more leads and move them quickly through the pipeline;
Reach customers based on their needs through dynamic, personalized marketing campaigns;
Understand every step of the marketing journey from click to close to calculate true marketing ROI;
Regardless of industry, channel, or use case, marketing automation platforms help B2B companies build personalized, seamless journeys for prospects and customers at scale.
The difficulty that marketing automation needs to break through is;
Ensure that data from all marketing systems can be captured/measured and build a data pool;
Also, Invest more in high-quality data, establish a comprehensive label library, and match customer identities with as many touch points as possible;
Set up a scientific and automated user journey process, and guide users to join the next purchase stage through a friendly call to action.
Business Roles Using Marketing Automation
Company management, organizational marketing experts
Score and classify users through marketing automation, and intuitively see the quality of corporate leads to formulate corporate marketing strategies and development plans.
Marketers
Marketers use marketing automation to find the most active prospects and set personalized marketing campaigns to advance the user’s life journey. And this series of automated workflows will greatly reduce the repetitive workload of marketers.
Sales staff
With the help of marketing automation to record and analyze a series of customer interaction actions, sales staff can obtain detailed customer files and dig deep into the needs of customers with high intentions.
Choosing the Right Marketing Automation Vendor
When selecting a marketing automation supplier, you can mainly assess the following capabilities of the supplier to ensure that marketing automation can be implemented more smoothly in the enterprise.
Industry experience
The supplier needs to know enough about your business pain points and be able to estimate a business goal that is close to your goal, which is the key to matching.
Docking ability
Your sales and marketing have a set of familiar sales tools and data platforms, such as CRM systems, etc. Suppliers need to be able to complete the docking and development of these platforms, reduce learning costs and improve process efficiency
Marketing Plan
Ask the supplier to refine the business goals, develop a marketing plan based on the goals, and also show you how they set up the marketing automation mechanism, how to use marketing automation in stages to achieve these refined goals, etc.
Data management
Suppliers need to ensure the security and privacy of enterprise databases, maintain existing customer data, promote incubation, wake up from sleep, guide additional purchases and repurchases, etc.; and continue to mine new potential customer data to ensure the security of possible customer data accuracy.
Assessment criteria
Business goals ultimately need to come down to an actual evaluation standard. For marketing automation, this standard is usually related to data. How many leads the supplier can bring you through marketing automation, how many potential customers can be increased, etc? These are KPI evaluation’s important standards.
Automated Process Demonstration
It’s better to talk about it than to do it once. Of course, marketing automation can’t just stay on the PPT. Let your supplier demonstrate the marketing automation process they designed for you. Check whether all links can run smoothly and whether they can give you feedback. data and behavior.
Customer case
Look for business cases similar to yours on the supplier’s website, listen to the supplier’s customer testimonials, and learn about their service quality and reputation in the past.
Coordination of personnel during the evaluation process
Whether the supplier can cooperate well with the personnel of the relevant departments in the enterprise. How well they cooperate with various departments in the early stage of docking, etc., to avoid poor cooperation after marketing.
Big Data Environment with the development of society, the progress of the economy, and the improvement of science and technology. The coverage of the nation’s information technology is getting wider and wider, and the application is becoming more and more mature. Huge changes have taken place. Through the big data analysis of the consumption situation and development status of various industries. It can accurately position the development and market expansion of the enterprise, and achieve scientific division of customer groups. To effectively improve the economic efficiency and market competitiveness of the enterprise. Big data The role in marketing is also highlighted.
Here are the articles to explain, Big Data Environment: Important Impact, Reform, and Development
The article first discusses the important impact of the big data environment on marketing. Then analyzes the existing problems in marketing in the big data environment, and finally makes a brief discussion on the new direction of the reform and development of marketing methods in the big data environment.
Main Keywords; big data environment; impact and development; marketing method; consumption
During the rapid development of Internet technology, data information has become an important feature of the information age, and more and more massive data contained in information networks can be mined and practically applied. Which also gave birth to the emergence and rapid promotion of big data technology. From the perspective of enterprise operation, marketing needs to pay attention to and make full use of big data technology. Quickly and accurately understand and grasp the actual market demand and dynamic changes of users. Optimize and adjust product positioning and overall market layout promptly.
In this way, the marketing cost of the enterprise can be reduced, the rational allocation of enterprise resources can be promoted, and the economic benefit of the enterprise can be maximized. At present, in the context of the rapid development of Internet technology, cloud computing technology. Big data technology has become a prominent feature in the context of informatization. The application and dependence of all business operations on information technology have gradually increased.
Opportunities and new challenges
Given the new opportunities and new challenges brought about by big data technology of informationization, enterprises must constantly adjust their marketing strategies, be good at giving full play to the advantages and actual value of big data technology, and carry out comprehensive and in-depth development of the useful information contained in big data. In-depth mining of value information, and continuous improvement of corporate marketing strategies, to provide more powerful basic support for corporate market development. Under big data technology, all kinds of information resources have begun to show geometric growth.
Based on scientific analysis of marketing strategies, enterprises should use the role and value of big data technology. To obtain accurate market demand positioning and grasp the changing trend of user consumption concepts. And use this as a basis to change the marketing concept, and adopt more effective marketing methods. Continuously reform and innovate marketing methods. To promote the sustainable growth of the comprehensive benefits of the enterprise. Provide solid backing for the healthy and sustainable development of the enterprise.
The important impact of marketing in the big data environment
From the perspective of enterprise marketing. As information technology and big data technology are widely used, the dependence on them is also increasing. Through the analysis of big data technology. It can reduce the time cost and labor cost of the enterprise on market research, and at the same time. It can also improve the accuracy of the enterprise’s grasp of the dynamic changes in the market. And quickly lock and reflect market demand information. To find high-value and high-quality customers, position products, promote consumer desires, improve the economic benefits of enterprises, and provide true, accurate, and comprehensive data support.
Therefore, under the big data environment, the impact of marketing can summarize in the following three aspects.
First of all
Relying on big data technical analysis to accurately grasp the needs of customers and consumer groups. In the era of big data, the information platform channel has become a powerful way for enterprises to grasp the dynamic changes in the market, and it is also a key resource for enterprises to understand the actual needs and consumption desires of consumers. Enterprises can lock customers through big data analysis and grasp customer consumption. need. And marketing is to connect customers’ consumption desires according to customer needs. Amplify customer consumption needs, and formulate corresponding marketing strategies around customers.
Relying on massive data information, using big data technology analysis and mining technology, accurately locating market users, firmly grasping market demand, and conducting market research based on customers’ individual needs, characteristics and hobbies, etc. Expand. For example, according to customers’ search keywords in the network platform, customers’ consumption habits, personalities, and hobbies can lock, and marketing plans can formulate accurately. Marketing strategies can also carry out through the frequency and cycle of customer consumption behaviors and product hotspots. Precise optimization, recommending and launching more targeted products for customers to meet the needs of consumers.
Secondly
Predict the consumption direction of customers based on big data technology analysis. In traditional marketing, it is often difficult for companies to truly collect more comprehensive customer information. They can only analyze customer consumption directions and consumption. Through the analysis of customer basic information data, such as contact information, age, gender, occupation, etc. Analysis and prediction of concerns. However, this fragmented information can not improve the enterprise’s accurate judgment of customer needs.
Finally
Relying on the analysis of big data technology to promote the scientific formulation and also achievement of corporate marketing strategic goals. The main goal of marketing activities is to maximize corporate profits. Which requires continuous expansion of customer consumer groups and effective improvement of product pertinence. While looking for demand points from customer information resources, especially analysis goals for customer consumption
New directions for the reform and development of marketing methods under the big data environment
Build a big data platform and pay attention to information security
In the era of big data, the amount of market information data is growing explosively. And its speed of change is fast. Therefore, in the process of reforming, developing, and innovating marketing methods. Enterprises must establish the status of big data marketing and actively tap the technical functions of big data. Big data technology integrated into the reform of marketing methods to change the concept of corporate marketing. In the transformation of enterprise marketing, it is necessary to make full use of technological advantages. Such as big data analysis and big data mining to provide corresponding support for enterprises to make marketing strategic decisions.
In addition, enterprises should pay attention to the management of information security in the process of obtaining data information. Big data information data security management is a key influencing factor to ensure. The accuracy and authenticity of enterprises to obtain important market information and customer information. Enterprises should be able to ensure the security protection of customer information and prevent. The leakage of customer group information by introducing advanced data mining technology and analysis technology.
In addition, enterprises should also actively carry out the introduction of information management databases with high sensitivity, accuracy & security, and corresponding protective firewall technologies, to promote the integration of enterprise information and data, and provide scientific marketing strategies for enterprises. Formulated to provide a solid foundation for protection.
Strengthen cooperation with enterprises to realize resource sharing
In the context of the big data era, relying solely on the data information resources owned by the enterprise itself and the data analysis technology and mining technology it has mastered cannot truly fully and accurately guarantee the acquisition and authenticity of data information. Therefore, enterprises should actively develop a strategic cooperation platform for big data operation enterprises, strengthen technical communication, information exchange, and data sharing with data technology enterprises, and use advanced equipment and technical means of partners as well as professional talents to conduct data analysis and analysis of data information.
Collect, organize, analyze and store comprehensively to ensure the accuracy and authenticity of data information, provide more valuable data information for corporate marketing strategy decisions, and achieve strategic integration to solve the problem of corporate manpower, equipment, technology, and material resources. Insufficient problems, promote the marketing network of enterprises to the greatest extent and realize the acquisition of the final comprehensive benefits.
Clarify the position of marketing and optimize marketing strategy
In the context of the era of big data, enterprises must be able to incorporate big data technology into their marketing strategies during the transformation and update process of marketing and rely on big data mining technology and analysis technology to lock in the actual needs of customers, analyze and accurately predict Customers’ consumption preferences, and use this to improve and perfect the marketing strategy, to meet the actual needs of customers and consumer groups in a more targeted manner, and to enhance the company’s marketing value.
Among them, enterprises should be able to combine Internet technology, big data technology, cloud computing, and other values to substantially improve the level of enterprise marketing decision-making ability, lay a solid foundation for the future development of enterprises, and enable them to obtain more operational benefits. For example, expand the network marketing platform, perfectly integrate online and offline marketing platforms, comprehensively and accurately conduct consumer consumption information and scientific predictions, continuously improve the level of information collection, processing, and analysis of big data platforms, accurately grasp the needs of customers, provide more accurate marketing solutions for user groups, and realize the improvement of enterprise marketing strategies based on meeting customer consumption needs.
Innovative marketing methods to improve personalized services
With the continuous growth of people’s economic income, people pay more and more attention to the improvement of material living standards and pay more attention to the service level of enterprises. Therefore, in the process of formulating and improving marketing strategies, enterprises must be able to summarize and analyze various market data, especially carefully analyzing product information and marketing service data, and use this as a basis to carry out marketing models.
Optimize to provide customers with more personalized services. On the one hand, enterprises must be able to conduct research on consumer demand around the company’s products and service items in light of reality, find out the problems and deficiencies in them, and clarify the direction of improvement, to optimize marketing planning; the other hand, enterprises must actively Pay close attention to the development status of e-commerce marketing, conduct investigations on the actual situation of enterprise products and services through big data analysis, narrow the distance with customers, provide customers with more targeted services, and improve user service experience.
Tap potential customers and carry out precision marketing
In the era of big data, the transformation and innovation of corporate marketing strategies must be able to master the skills of mining potential customers, use big data to mine potential customers, and help companies gain a higher competitive advantage in the fierce market competition. Therefore, in addition to providing good services, it is also necessary to mine potential customers.
Enterprises must be able to give full play to the value and role of big data technology. Conduct careful analysis and in-depth planning for customer groups. Tap customer groups with potential consumption capabilities, expand their markets and increase corporate profits. In addition, it is also necessary to be able to use big data means and new media channels to promote the enterprise. Enhance the influence and attractiveness of the enterprise, cooperate with APPs with stable users. Provide a solid foundation for the expansion of the enterprise marketing channels, and carry out more precise and targeted personalized marketing.
Epilogue
To sum up, in today’s era of rapid development of big data technology applications, enterprises must fully realize the value and role that big data technology can bring in the process of marketing innovation and development, and pay attention to For the importance of data mining, continuously improve and perfect the marketing strategy and marketing system, actively establish a big data marketing center, and actively carry out the establishment and integration of marketing databases, constantly change the concept of marketing strategies, and establish big data Thinking, deeply integrate big data technology and marketing, and give full play to the supporting role that big data technology can bring, to continuously optimize the level and quality of marketing reform and improve the marketing efficiency of enterprises. The overall horizontal effect ensures the sustainable development of the enterprise.
Sustainable Clothing Brands: Clothing, as a necessity of life, can often sensitively reflect popular fashion, characteristics of the times, and people’s way of life. Looking at the characteristics of today’s clothing fashion, intelligent, cultural, and sustainable clothing has become the mainstream development trend of the clothing industry. The concept of sustainable clothing brands originated from “sustainable development”. That is, “development that meets the needs of the present without compromising the needs of future generations”. Which stood proposed and prevailed in the discussion of global economic issues, and stood introduced into the fashion discourse system. Began to lead people to discuss the future development of clothing, a high-energy-consuming and labor-intensive industry.
Here are the articles to explain, Discussion on Marketing Strategies of Sustainable Clothing Brands in China
This article presents marketing recommendations for today’s sustainable apparel through a survey of consumer demand preferences for sustainable apparel.
Essay – Research background
With the continuous increase of the world’s population and the escalation of the contradiction between limited natural resources, the issue of sustainable human development has become crucial. As a participant in global fashion, as a populous country in the world, and an important base for the garment processing industry, China needs to constantly deal with the contradictions between coordinating the industry environment, ecological balance, and the development of the brand industry. With the rise of people’s economic ability and quality of life, health has become the most frequently discussed topic.
Affected by the topic of health, sustainable clothing is gaining more and more attention from the public. As far as the clothing industry is concerned, it is a development trend to pay attention to ecological protection in the whole process from the introduction of raw materials to further production and processing to the design and sale of waste and reuse. Because the clothing uses green and environmentally friendly materials, it is non-toxic, safe, and recyclable, and it focuses on the protection of human life and health. It has attracted more and more consumers’ attention, and more and more sustainable textile and clothing products have entered the market. market.
Essay Part 01:
Sustainable clothing is becoming the theme and selling point of clothing design, production, and sales. So it is particularly important to study consumer demand preferences and marketing strategies for sustainable clothing brands. The emergence of sustainable clothing is closely related to social and cultural factors. The “post-80s”, “post-90s” and millennials born after the reform and opening up have a higher education level, have a sense of social responsibility and mission, can quickly accept new things and ideas, and have become the main leading group in clothing consumption. Whether at home or abroad, society has always paid a lot of attention to sustainable clothing. Men’s Rollerblade in aopatinthietke.com.
Nowadays, many well-known brands in the world have added the concept of sustainable clothing brands to the design of clothing and began to manufacture clothing with sustainable themes. The PATAGONIA brand stands as an internationally renowned outdoor brand. It is a global leader in the design and marketing of sports functional apparel and lifestyle apparel. For more than 30 years, it has been a leader in the development of manufacturing technology. And the design of environmentally friendly innovative outdoor products. s position.
Essay Part 02:
The brand’s environmental protection proposition reflects in the use of organic cotton clothing. And committed to promoting the organic cotton industry. Emphasizing the concept of clean mountaineering and developing products that are durable and do not pollute the environment. Efforts stand made to minimize the adverse impact of in-house production on the natural environment, reduce reliance on non-renewable resources, use renewable wood and paper products in all retail stores and office buildings, and more. The founder of the company also set up an “earth use tax” – donating 10% of profits or 1% of sales every year. Which is one of the model companies in the industry that focuses on promoting environmental protection.
The MANO MAMA brand, established in April 2010, pays attention to inheriting the technical craftsmanship of clothing production. It employs artisans who master the craftsmanship of clothing production. Chooses to use special production machines and equipment that exist almost discontinued in Germany. And selects suppliers of ecological raw materials in Germany for cooperation. The company committed to using organic materials for product processing. Some manufacturing processes such as printing and dyeing, stripes, and folds must also meet various indicators. If there are green ingredients that are not completely environmentally friendly, they will especially note in the introduction.
Essay Part 03:
The concept of sustainable development of the MANO MAMA brand has stood well received by the industry after it stood announced on TV. The future goal of the company is to increase brand awareness, expand the fixed customer base, and increase media publicity not only limited to online media. We hope to have more room to play in the sustainable clothing market, and under the premise of minimally affecting the social environment, we will manufacture and sell more reasonably priced products for consumers to choose from. REVERB series is a brand launched by Jiangnan Buyi Group. It designs with casual style, genderlessness, regeneration, and agility as the basic concepts.
The brand’s vision is to turn sustainable fashion into a real reality. REVERB adheres to the attitude of “people-oriented, nature-first”, and produces a responsible and sustainable “Made in China” fashion series, processing. At the same time, it also contains more than 50% of recycled raw materials in synthetic materials. As well as some recyclable fabric components. In production, waste, water, and energy can minimize. Waterless printing technology is one of the key applications. The upgrading of fabrics and accessories is to minimize pollution and waste. Which reflects the distinctive characteristics of the brand and the understanding of future clothing trends. It appears to be tailor-made for people who are environmentally conscious, love life, and pursue art.
Essay Part 04:
The styles are diverse and can freely match. It can use as a fitness dress or as a workplace wear choice. The current main marketing strategy of the REVERB series is to emphasize originality. Brand personality of the brand and running the sustainable brand concept throughout the specific operation. Choose to use the production-specific machinery and equipment. That almost discontinues in Germany and selects suppliers of German ecological raw materials for cooperation. The company commits to using organic materials for product processing. Some manufacturing processes such as printing and dyeing, stripes, and folds must also meet various indicators.
If there are green ingredients that are not completely environmentally friendly, they will especially note in the introduction. The concept of sustainable development of the MANO MAMA brand has existed well received by the industry since it stood announced on TV. The future goal of the company is to increase brand awareness, expand the fixed customer base, and increase media publicity not only limited to online media, company We hope to have more room to play in the sustainable clothing market, and under the premise of minimally affecting the social environment, we will manufacture and sell more reasonably priced products for consumers to choose from.
Questionnaire design and data analysis
This questionnaire mainly includes two parts: the first part is to understand people’s awareness of sustainable clothing and their preference for sustainable clothing; the second part is to understand the amount of people’s idle clothes and how to deal with them, and put forward people’s awareness of clothing environmental protection importance view. The questionnaire stood distributed online in December 2019, and 102 valid samples stood recovered, women (80%) and men (20%), and the age of the subjects stood concentrated in 18-23 years old (65%) and over 35 years old (35%) age group.
From the results of the data analysis, 35.3% of the respondents have an understanding of sustainable clothing, but they do not fully understand the specific connotation of sustainable clothing, and 26% of the respondents have not heard of sustainable clothing; about sustainable clothing When it comes to purchasing clothing, 67% of the respondents will choose to buy it because of the style and quality of the clothing, 49.5% of the respondents will choose to buy it because of the popularity of the clothing brand, and 11% of the respondents will choose to buy it because of the decoration and decoration of the store. Buy.
Questionnaire part 01:
The survey found that most of the channels consumers expect to buy sustainable clothing are physical stores. 73.3% of the respondents choose physical channels, and the physical store has a stronger sense of direct contact and observation. Experience realize. 56.4% of consumers hope that the price of sustainable clothing is between 200 and 500 yuan. This result may relate to the fact that 2/3 of the respondents in this survey are young people aged 18 to 23; 54.6% of consumers believe that buying ordinary clothing is more expensive.
It is more convenient and quicker, and there are more choices of styles; natural fibers are favored by the subjects. Because of their good air permeability and the characteristics of natural environmental protection. 90.1% of the subjects preferred cotton and linen clothing, and 36.4% of them The subjects preferred silk clothing. Through the survey, it stood found that consumers who existed not interested in sustainable clothing at the beginning were willing to try to buy sustainable clothing without considering the price. 72%, it can see that most people are still willing to try to buy sustainable clothing.
The survey results found that 83.3% of the respondents in the 18-23-year-old group chose to dispose of their idle clothes. While 46.5% of the respondents in the 35-year-old group were willing to choose to give away or donate to dispose of their idle clothes. In addition, the two age groups also have different channels for learning about sustainable clothing. The 18-23-year-old subjects learned more about sustainable clothing from new media such as WeChat public accounts. Brick-and-mortar stores learn more about sustainable clothing;
Conclusions and Countermeasures
Overall, this survey found that consumers’ understanding of sustainable clothing is not comprehensive enough, and more than half of consumers have heard of sustainable clothing but do not understand or understand but do not fully understand. The survey also found that many consumers mistake sustainable clothing for clothing with some particular protective function (such as anti-ultraviolet, antibacterial, warmth, etc.) or pure natural fibers (such as silk, cotton, linen, wool, etc.), without paying attention to whether the material selection, processing, and other processes of these functional or natural fiber textiles and garments are environmentally friendly.
The popularity of clothing brands also accounts for a large proportion of the decisive factor for consumers to buy sustainable clothing brands. And consumers are chasing after brands more than expected. It can be seen that enterprises should pay attention to the design of clothing styles and the guarantee of quality. At the same time, certain promotional activities may also help enterprises to increase the sales of products. The survey found that consumers expect to buy sustainable clothing in physical stores. And half of the consumers are willing to accept the expected price of sustainable clothing at 200-500 yuan.
Overall, the survey found that more than half of consumers do not have much information about sustainable clothing brands. And the consumption atmosphere of sustainable clothing needs to be improved. The continuous deterioration of the ecological environment, the consumption of energy, and the deforestation of trees. Also, The destruction of vegetation, and the pollution of water bodies. And the discharge of waste has led more and more enterprises to choose green marketing methods. More and more people realize that the deterioration of the environment has gradually affected the quality of life.
Other things
With the popularity of green consumption around, consumers have gradually accepted the concept of green consumption and environmentally sustainable green products, which requires enterprises to To minimize environmental pollution in the process of production and sales. Green marketing should be in line with the long-term interests of environmental protection, and on this basis, meet the needs of consumers as much as possible to obtain profits. However, it is also necessary to correctly handle the coordination relationship between consumer demand, environmental protection, and company interests, to make overall plans. In this way, the green marketing method increases the consideration of two factors, the long-term needs of consumers and the long-term goal of environmental protection, compared with the ordinary marketing mode.
For sustainable clothing, the market can segment from the perspectives of age group, income level, lifestyle, consumer psychology, etc. Because these different factors constitute the different needs of consumers for products. At present, environmental protection issues are more and more appealing to people. People generally care about their healthy quality of life, and green consumption psychology is also increasing. Sustainable clothing brands benefit from the topic of health. Which has become a topic of concern on the road to clothing development. Apparel companies can adopt a variety of product strategies. Such as continuously improving the environmental protection of product packaging, using green non-polluting fabrics, etc.
Discussion on Marketing Strategies of Sustainable Clothing Brands in China; Photo by Hannah Morgan on Unsplash.
Online Marketing Channels in the era when big data information analysis has gradually become the mainstream. The fast-developing network marketing channels will also usher in a new stage of development. After understanding the current situation of China’s network marketing channels, summarize their types, characteristics, and the choice of enterprises. Combined with the analysis of the development trend of network marketing channels under the background of the Internet era. And based on the analysis of big data information, proposed the optimization of network marketing channels.
Here are the articles to explain, Online marketing channels under Big data information Analysis
As the second largest Internet market after the United States, my country’s huge group of netizens has spawned a huge network of online consumer groups and online marketing space. Based on the Internet, network marketing channels came into being, and made up for the deficiencies of traditional marketing channels. After the development of big data has risen to the national strategic level. Related fields will also usher in new development opportunities. Under the background of big data. Through the effective use of information analysis, my country’s network marketing channels will also usher in a new stage of development.
Research on the status quo of online marketing channels in my country
Based on having the functions of traditional marketing channels, network marketing channels refer to the provision of available products and services through the Internet, and the use of computers or other available information technology means to complete transaction activities in the target market.
Types of Online Marketing Channels
The channel types can subdivide according to different division basis and can divide into the following three types.
(1) Direct marketing channels (Internet direct sales).
A network channel that delivers directly from the producer to the final consumer in one step via the Internet. Traditional intermediaries have stood transformed into intermediaries that provide services. Such as professional distribution companies that provide freight transportation and distribution services.
(2) Indirect marketing.
A channel for information communication between buyers and sellers through network intermediaries or platforms. Intermediaries integrate Internet technology, with a higher degree of specialization and economies of scale. And transaction efficiency is higher than that of online direct sales. For example, by relying on the Internet, online stores can quickly expand the scope of the target market at a low cost and find a larger customer group.
(3) Dual channels.
It is easier to achieve “market penetration” under the buyer’s market conditions by using the two channels of online direct sales and indirect sales at the same time. Which is the best choice for online marketing channels for production enterprises.
Characteristics of Online Marketing Channels
A network marketing channel is a way for enterprises to communicate with consumers through the Internet, which has obvious characteristics. The development of network marketing channels reduces many unnecessary links in the sales process. Which is beneficial to both buyers and sellers and makes communication between producers and consumers more convenient. In general, network marketing channels have the following characteristics.
(1) The channel is short.
The length of the channel between a product or service from the manufacturer to the consumer. And the complexity of the intermediate links is proportional to the markup rate and hidden cost of the product. In the two-way direct transaction between consumers and manufacturers Under this situation, the network direct sales channel came into being. The Internet for distribution has replaced the traditional roundabout mode. The short channel shortens the length of the transaction chain, reduces transaction costs, and improves efficiency.
(2) The relationship is single.
The management of network marketing channels can be simplified to the management of the network on a single level. Traditional marketing channels involve multi-level and all-round management. But with the help of the Internet, companies can skip some links in the value chain, mainly by bypassing retailers. In the context of the Internet, the virtual nature of the network has replaced the advantages obtained by traditional marketing intermediaries for geographical reasons. The efficient information transmission brought by the network optimizes many links in the marketing channel and finally simplifies it into a single relationship.
(3) Modern logistics and distribution system.
The distribution of socialized commodities must complete by relying on a modern logistics and distribution system to reach consumers in the shortest time. With the help of the most widely used logistics distribution mode – “third-party logistics”, the logistics activities of most enterprises are complete.
The choice of corporate network marketing channels
Based on its actual development status and the conditions and factors. The enterprise comprehensively considers the development goals. Then refers to the customer’s situation and the current market trend. Considering the three aspects of the enterprise, the market, the customer, and selecting the best marketing channel for the enterprise. Generally, the goal is to meet users, that is, in a huge and virtual network marketing environment. Let customers feel that this is what they need, and carry out network marketing in a targeted and planned way.
Online Marketing Channels in the Big Data Environment
The in-depth study of big data has gradually diversified its application scenarios. The application of big data information analysis to the study of network marketing channels needs to be further studied. The revolution brought by big data is changing people’s work, life, and way of thinking day by day. Big data information analysis is bound to have an impact on the research on network marketing channels.
The steady development of network marketing channels
By strengthening the construction of network infrastructure, the coverage ratio of big data can increase. The steady development of network marketing channels can achieve. Also, The dissemination speed of network marketing information can effectively improve. And social groups can understand the main content of the information the first time. And for the relevant preferential policies, moderate consumption, to expand the influence. Whether it is a business in the information or a consumer in the process of receiving the information. They can respond quickly. Therefore, focusing on investment in the construction of network infrastructure can effectively promote the normal operation of network marketing channels.
Improve the utilization efficiency of the network
The office mode of the enterprise network has become an important part of the operation and development process of today’s enterprises. Also, The rich network information resources and the fast use of the network can bring a large number of customer resources to the enterprise and promote the enterprise in the process of development. In China, it is increasingly inseparable from network information. Therefore, enterprises should pay attention to the construction of the network operating system, and actively improve the utilization rate of the network according to their development direction and customer needs, to realize the centralized management of the enterprise network and the innovative development and construction of the network information system. Relying on big data, select effective and timely information for precise application and adapt to the times.
Develop a complete network integrity system
Building a complete network integrity system can say to be an important guarantee for the effective development of network marketing channel business. Because it is different from traditional marketing channels and does not have a series of guarantees, how to perform identity verification to complete safe and reliable transactions requires the establishment of a special network identity information network, the development of a complete network integrity system, and the use of big data to conduct the verification of Enterprises and consumers make objective and true integrity evaluations.
With the continuous development of the market economy, the improvement of living standards, and the improvement of people’s consumption concept, various merchants and enterprises are urged to actively expand their marketing channels, thereby attracting more customer groups. The expansion of network marketing channels has become a focus for enterprises, but how to better establish network marketing channels is inseparable from the analysis and support of big data information, which will also bring economic and social benefits to the industry.
Optimization of online marketing channels based on big data information analysis
Under the Internet environment, there is a lot of room for reform in network marketing channels, the overall function of the channel is continuously deepened, and the development of the overall commercial and trade circulation industry is driven by online business activities. Based on the analysis of big data information, think about the optimization method of network marketing channels in the Internet environment, and also realize the expansion of marketing channels, the development of consumer markets, and the improvement of marketing efficiency.
Diversified Marketing Channels
(1) Optimize the level of marketing channels.
When enterprises conduct online business activities, they use electronic means and combine online. And offline marketing channels to make up for the shortcomings of traditional marketing channels and improve the shortcomings. To achieve the diversification of marketing channels, the first step is to optimize the level of channels. Also, Direct online direct sales or indirect channels through multi-level distributors, no matter how many levels of channels. How to choose and arrange is the most reasonable, not the higher the level of the channel marketing effect is the best. Enterprises should first consider the characteristics of the product Based on the company’s conditions. Combined with the analysis of market information such as product supply and demand. We can find the optimal level of marketing channels based on experiments.
(2) Improve the quality of channel members.
Due to the complexity and concealment of the Internet environment. Even if the information of buyers and sellers achieves a certain symmetry, network marketing still has certain risks. Therefore, the optimization of network marketing channels is inseparable from the optimization of channel members. To better complete network business marketing activities. It is necessary to improve the quality of channel members and select members that are in line with channel construction and marketing goals.
Optimize the operation of marketing channels
Optimizing the operation of marketing channels must proceed from the purpose, that is, how to optimally achieve the goal of network marketing, ensure the construction quality of network marketing channels, and enable the smooth delivery of products through e-commerce activities. It can be specifically analyzed for the following three operational purposes.
(1) Accurate customer analysis.
Under the background of big data, enterprises can use certain tools or means to accurately grasp the needs of customers and understand the situation of customers to improve the effectiveness of communication. After having clear and accurate customer information, such as customers’ past transactions, psychological preferences, and needs After grasping its consumption value, conduct targeted information dissemination.
(2) Precise market positioning.
First, accurately subdivide the market according to the relevant big data information resources obtained. Select the appropriate and optimal target market through reasonable data analysis. To ensure effective market positioning and competitive advantage, and then carry out marketing activities. In the era of big data, technical means enable enterprises to make market assessments based on their development strategic goals. Combined with mining consumer database information before operations and then making choices.
(3) Precise product launch.
After choosing a suitable market and conducting consumer surveys. How successfully delivering the corresponding products to the customers in need requires precise product delivery. With the help of the consumer information database provided by big data. It is screened from the overall sample, and the customers are classified from various factors. Such as occupation, age, income, etc., and the products are customized according to the needs of customers, and product innovation is carried out. This process is somewhat similar to cluster analysis in data analysis, dividing the huge consumer group into several categories with significant characteristics according to various criteria, selecting personalized products for these categories of consumer groups, and practicing personalized products and Service is the concept of customization.
Based on the basic analysis of the above operation objectives. Also, The operation of the organizational structure of the marketing channel can optimize. From the top to the bottom, some manufacturers and producers are responsible for the production of products, and the middlemen or networks act as network media. The marketing platform is organically combined to achieve various divisions of labor and coordinated operation processes for sales. Therefore, from the corporate culture, team, system, and other aspects to carry out research. And constantly improve the network marketing channels.
Strengthen the management of marketing channels
The optimization of network marketing channels is inseparable from strengthening the management of marketing channels, which is the key point of optimization, how to achieve the rational allocation of marketing resources through management, to achieve the goal of improving marketing quality and efficiency.
(1) Strengthen the constraints of the channel management mechanism.
The complexity of the network makes the management of channels difficult, and the concealment often brings hidden dangers. The construction of multi-channel and virtualized management systems, such as identity verification systems and network integrity systems, makes online transactions more secure and more restrictive. , which not only protects the rights and interests of consumers, but also makes the operation of enterprises more smoothly, conducts business activities under the supervision of network laws, obeys the guidance of marketing objectives, and improves marketing efficiency.
(2) Implement a good channel circulation strategy.
As an important part of the entire marketing system. It plays an important role in reducing corporate costs and improving corporate competitiveness. It is the key to marketing channel planning. An effective channel circulation strategy will affect price strategies, product strategies, promotion strategies, etc. To have a positive impact is an important means for an enterprise to successfully open up the market, and achieve sales and business goals.
The purpose of a good channel distribution strategy is to build the value of the corporate brand into a lasting customer relationship. Including consumer groups’ dependence on corporate products and the strengthening of cooperative relationships. With the support of big data information, enterprises use rich data resources and analysis technology to monitor business activities on the entire marketing channel. So that the entire marketing process of the enterprise is under control. To achieve scientific management of marketing and data mining. Combined with a modern management system to achieve scientific management.
Analysis of Real Estate Marketing Strategy in Hainan. With the rapid socio-economic development, people have put forward higher requirements for a high-quality life, which has led to the rapid development of tourism and real estate. As a popular real estate project at present, tourism real estate relies on high-quality tourism resources to enhance the value of the real estate. As a well-known tourism province in our country, Hainan has vigorously developed the real estate industry while developing tourism. Its superior geographical location has driven the rapid development of the real estate industry in Hainan. Taking Hainan as an example, the article analyzes the current situation of Hainan’s real estate development, puts forward the existing problems in marketing at this stage, and expounds on rationalized solutions.
Here are the articles to explain, Hainan Real Estate Marketing Strategy, development, and Problems!
The tourism industry and Today Real Estate industry are the two most popular industries in our country. Relying on local high-quality tourism resources, tourism real estate has developed rapidly in recent years. Hainan is rated as the most livable place in China, and also many people come to Hainan for vacation every holiday. Since 2004, the development of the real estate industry in tourist areas has been in a sensitive period, and the sales volume of real estate has shown a trend of increasing year by year. Nearly half of the buyers are foreigners, which has driven the rapid development of Hainan’s real estate industry and promoted Hainan’s tourism and vacation functions to be fully utilized, thereby forcing the growth of the restricted economy.
The current situation of Hainan’s real estate development
The proposal for the construction of an international tourism island has led Hainan’s real estate industry into a new stage of development and also promoted the rapid development of Hainan’s real estate and tourism industry. Through the analysis of the development and investment situation of Hainan real estate in 2018. It can see that the total investment from January to April was 54.359 billion yuan, an increase of 11.5%. The total sales area of houses was 6.6117 million square meters, down 27.4% year on year. To ensure the stability of the real estate market, the Hainan Provincial Government has introduced a series of market policies.
The total amount of residential investment has greatly decreased, and also the total amount of operating real estate investment has shown an upward development trend, which has promoted the continuous optimization of the investment structure of real estate development. From January to April, the largest real estate investment project in Hainan real estate was Sanya Haipo Jincheng Country Garden, with a total investment of 2.02 billion yuan. Judging from the distribution area of Hainan’s real estate, the eastern region has a large amount of real estate development investment, with a development investment of 45.097 billion yuan, an increase of 20.3%, which has played an important role in driving the development of Hainan’s real estate industry.
Other things
Through the understanding of the sales area of houses, it can see that there is a gradual downward trend. From January to April, the total sales area of houses was 7.2082 million square meters, a decrease of 33.2%. Sanya and Haikou are the areas with the best real estate development in Hainan. In addition to the above two regions, the sales of commercial housing in Wuzhishan, Qionghai, Wenchang, Baoting, Lingshui, and other cities have also shown an upward trend year by year, and the real estate industry in Hainan has shown a good market trend.
Based on its geographical advantages, Hainan has also vigorously developed vacation and leisure tourism areas such as Tongguling, Shimei Bay, Haitang Bay, and Shenzhou Peninsula, with a total investment of 7.625 billion yuan. The construction and development of the international tourism island have brought a positive impact on the development of Hainan’s real estate industry, promoted the improvement of Hainan’s international tourism reputation, improved the effect and quality of tourism island construction, and promoted the continuous improvement of Hainan’s real estate market and gradually developed in the direction of internationalization.
Problems in Hainan Real Estate Marketing
(1) The scenic environment has stood destroyed.
The reason why tourist attractions can develop rapidly and attract many tourists is mainly that tourist attractions themselves have vacation, sightseeing, and leisure functions. However, in the development process of the real estate industry in Hainan, there is excessive emphasis on the economy, overexploitation of the resources of the tourist area, and the commercial atmosphere is too strong. The simple, natural, and quiet atmosphere of the tourist area has stood destroyed. Breaking the natural environment of the tourist area and also causing certain obstacles to the development of tourism in scenic spots.
(2) The planning pattern of the tourist area has stood destroyed.
To promote the rapid development of resort areas and tourist attractions in Hainan. Furthermore, It is necessary to do a good job in the development and planning of tourist areas. However, in the actual development process of tourist areas, there are more out-of-control development situations. For example, Yalong Bay is a famous tourist resort area in Hainan.
To pursue economic development, real estate developers have overexploited local tourism resources and established more commercial housing, resulting in a sharp decrease in the number of local tourism resources. Moreover, when these commercial houses were under construction. Also, The construction work does not carry out in strict accordance. With the requirements of the national real estate project development. Which caused some damage to the original planning pattern of the tourist area.
(3) The market positioning of real estate projects is not accurate.
As the pillar industry of Hainan’s economic development, the real estate belongs as an intermediate product. Which is in a class of intermediate products of tourism, the vacation industry, and real estate products. However, through the understanding of the development of Hainan’s real estate. Also, It can see that there is a situation of unclear market positioning at this stage. Most real estate projects stand mainly aimed at foreign residents.
Through the understanding of the basic configuration of real estate. Furthermore, It can see that compared with ordinary real estate projects, more attention is paid to the construction of entertainment and leisure projects, approaching tourism and vacation. But the design work does not been carried out in strict accordance with the design requirements of tourism and vacation. From the surface of the real estate project, the difference from ordinary residential buildings is not obvious.
(4) Blind development of real estate projects.
Through the understanding of the development situation of real estate projects in Hainan. Also, It can see that there are many irrationalities in development and design. The project has not stood scientifically demonstrated in the design process. But adopts blind development methods, resulting in some projects. They do not meet the characteristics of regional development and lack cultural taste, resulting in the low value of real estate projects.
For example, Tianyahaijiao, an iconic landscape in Hainan, attracts a large number of people every year. But when designing scenic area projects, the overall design of the project is lagging. And there are many defects in management methods and management methods. Which have a greater impact on the implementation and development of real estate projects.
Concept of Real Estate Marketing Strategy in Hainan
(1) Establish a good brand.
The brand has a catalytic effect on enhancing the marketing volume of the real estate industry. It is the logo of a real estate company and the intangible treasure of the real estate industry. It consolidates the position of the real estate industry in the market, attracts more financing, and drives the improvement of the economic efficiency of enterprises.
Suppose Hainan’s real estate industry wants to establish a good brand. In that case, it should first increase the number of participants in various large-scale real estate exhibitions, promote the company’s real estate at the exhibitions, and show the company’s good corporate image to the public.
Secondly, brand maintenance as a long-term work of the enterprise should incorporate into the overall management of real estate projects. So that the brand can gain more competitive advantages for the enterprise.
Finally, the brand of a real estate enterprise should be “both internal and external” and “both famous and real”. To be able to provide users with good service and establish a trusted real estate brand.
(2) Reflect humanistic feelings.
If the real estate industry wants to achieve sustainable development. It should adhere to people-oriented, and incorporate culture into real estate marketing. And combine cultural heritage with real estate projects to bring good enjoyment to residents. The current real estate industry is in the buyer’s market. It insists that “the customer is God” and should establish a good relationship with the customer to make the customer feel warm and caring when providing services to the customer. At the same time, the manifestation of humanistic feelings stands also manifested in the need to provide customers with greater convenience, actively serve customers, and enhance their service functions.
(3) Real estate sales staff improve their professional knowledge.
Since most real estate consumers have little knowledge of real estate. Their understanding is limited to the concept of “one house”. Therefore, it requires that real estate sales personnel themselves should master strong professional knowledge, and actively participate in real estate knowledge training. Also, carry out related real estate knowledge lectures to understand that they can have a full understanding of the industry.
After understanding a certain amount of professional knowledge. When selling real estate to customers, it is possible to analyze real estate from a professional perspective. Which realizes the effective promotion of the corporate brand. This helps to enhance the public’s recognition and enhance the public desire to buy. And also promote the steady progress of the real estate market. Strengthen environmental protection. With the improvement of people’s requirements for the quality of life. Higher requirements have been put forward for the quality of the living environment.
At present, real estate in Hainan uses green space coverage as the main selling point of real estate. The marketing concept is environmental protection, the values are green culture, and the marketing strategy is green marketing. To improve the effect of green marketing. It is necessary to carry out a brief green space planning for real estate projects. Strictly adhere to the concept of green energy-saving housing, and apply it to green marketing. Which will help improve the effectiveness of environmental protection. It can see that green energy-saving housing has become a new trend in the current residential development.
Conclusion
The reason why Hainan’s real estate industry has been able to achieve good development is directly related to the local solid characteristics and high-quality natural resources. Which meet people’s values, aesthetics, and personality development requirements. Hainan is a good choice for people with leisure and vacation needs. The buildings were designed with the desire to be close to nature in mind. And the relationship between the ocean and the buildings stands effectively handled, creating a comfortable life for people.
Real estate Marketing Strategy in Hainan; Photo by Yubin Zhou on Unsplash.
Hainan tea culture, With the continuous economic growth of our society, the domestic ecological environment has gradually suffered more and more serious erosion. If our country wants to be able to develop its economy more sustainably and healthily in the future. It must focus on the development of tourism culture and the tourism economy. The tourism economy is an important key node to promote the sustainable development of our society. If our country can effectively build existing tourism resources and make full use of existing assets. It will inevitably be able to put both economic growth and environmental protection in the bag in the future.
Here are the articles to explain, and Discussion on innovative marketing strategies for Hainan tea Culture Tourism
This article mainly discusses the innovative marketing strategies of Hainan tea culture tourism, and combines some related events for a certain degree of analysis, hoping to play a corresponding role in promoting the development of our country’s tourism economy. Tea culture is a unique cultural industry in Hainan, and it is in the context of our country’s vigorous promotion of sustainable development.
Now Hainan’s tea culture is gradually existing cultivated and nurtured as a local tourism culture. Tea culture, as an industry that cannot ignore in the development of Hainan’s tourism culture, our country should pay timely and effective attention to social and market trends to ensure that Hainan’s tea can effectively sale to the outside world, and at the same time, it can also ensure that Hainan’s tea culture tourism can have a basic guarantee of the number of tourists.
Today, if we want to effectively promote the development of Hainan’s tea culture and tourism economy. We should actively innovate the marketing methods of the relevant tourism economy. Innovative marketing of tea culture tourism Innovative marketing is simply to replace a relatively novel marketing method, marketing concept, and marketing ideas to effectively promote the development of the tourism economy.
In this day when people’s material needs are constantly expanding, the effective development of Hainan tea cultural tourism can also effectively cater to the current tourism needs of the people. So that the proportion of our country’s tourism economy in the market can be continuously increased. And the sustainable development of our country’s economy can be better promoted.
The meaning of tourism innovation marketing
Innovative tourism marketing is still a relatively novel event for our country, and many people have not been able to truly and effectively recognize its advantages and advantages for our country’s economic development. At present, tourism innovation marketing in our country is only in the initial stage of development. The main areas where tourism innovation marketing is implemented in our country are Hangzhou, Yunnan, and other regions.
These regions rely on their tea varieties with market advantages to carry out related tea tourism culture. It generally builds tea culture and tourism facilities around its dominant tea species. For example, Hangzhou’s main tea brand is West Lake Longjing. So people in this area generally build around the tourist direction of the tea garden. At the same time, it will also establish some tea culture memorials related to the development history of West Lake Longjing.
Definition of tourism innovation marketing
There will also be related tourism economic development around the collection and production of tea. This allows tourists to experience the collection and production of tea firsthand and can enable tourists to have a deeper understanding of tea. The various links introduced above are the basic model of innovative marketing in the current tourism economy. Its main content is novelty and experience, and the relevant experience of tourists is the main way to innovate marketing methods. To better drive the continuous growth of our country’s tourism economy. So that our country’s economic development can be more inclined to long-term sustainable development.
With the continuous progress of our country’s science and technology, our country can now also use some of the more advanced technologies in society to enable innovative tourism marketing in our country. If advanced technologies such as 5G, VR, and AR can integrate into our country’s tourism culture. It will inevitably be able to effectively promote the continuous growth of our country’s tourism economy.
In summary, tourism innovation marketing is to continuously absorb advanced knowledge. And technology from society to promote the development of our country’s tourism economy promptly. Only by continuously absorbing new things can we effectively promote the continuous progress and development of our country’s tourism economy.
The significance of innovative marketing of Hainan tea cultural Tourism products
Innovative marketing of Hainan tea culture tourism products can not only effectively promote the development of Hainan’s tourism economy. But corresponding product marketing innovation can also effectively promote an increase in product sales. At the same time, when product sales increase. It can also effectively enable Hainan’s local tea culture to better achieve more effective brand promotion at home and even abroad.
The most important significance of the innovative marketing of Hainan tea culture tourism products is to play an exemplary and leading role for other regions of our country with corresponding conditions. As long as Hainan’s tourism economy can effectively be driven by the innovative marketing of its tea culture products. Other regions of our country will consciously follow up in the innovative marketing of tourism products. In this way, it can better promote the innovation of the marketing model of our country’s tourism economy. And it can also more effectively promote the rapid development of our country’s tourism economy.
The resource characteristics of Hainan’s main tea-producing areas
Although the area of Hainan Province is not large in China. However, because of its mountainous characteristics, it has many tea-producing areas. Nowadays, there are five main tea-producing areas in Hainan, namely the Wuzhishan-producing area, Qiongzhong tea-producing area, Baisha tea-producing area, Baoting tea-producing area, and Anding tea-producing area.
(1) Wuzhishan tea-producing Area
Wuzhishan is the highest mountain range in Hainan Province, with an altitude of roughly 1800m. Its altitude provides a unique environment for the production of tea. At the same time, since Hainan Province is in the southern part of our country, Wuzhishan can easily intercept the water vapor from the south to form a certain degree of rainfall, which can effectively provide sufficient moisture for the growth of tea.
The slope of Wuzhishan is also very suitable for the growth of tea. The appropriate slope can be drained in a timely and effective manner, and the roots of the tea tree can be effectively prevented from being flooded by rainwater. Its high altitude can also provide a more suitable environment for the production of a variety of tea varieties. Such as black tea, green tea, bitter ding tea, and other tea species that can grow well on Wuzhishan.
(2) Qiongzhong tea-producing Area
Qiongzhong has a tropical forest with a small degree of machine–made damage. At the same time, the average annual temperature in Qiongzhong District is also more suitable and stable, basically maintaining at about 22 degrees Celsius. This relatively mild and humid environment is very conducive to the growth of tea. In addition, there are many celebrations and festivals in Qiongzhong District, which can also effectively promote the sale of tea.
(3) Baisha tea-producing area
The Baisha production area has the largest crater in Asia, and its terrain is also very conducive to the growth of tea. A certain slope of the crater can effectively drain the water. At the same time, water bodies can continue to gather at the bottom of the crater. Which can provide a certain water supply for the growth of tea, and can effectively promote the growth and maturation of tea. At the same time, farmers in this area have a long history of growing tea and have relatively rich experience in tea planting. Which can effectively guarantee the tea planting process to a certain extent.
(4) Baoting tea-producing area
Baoting tea-producing area is located at the southern foot of Wuzhishan Mountain. Compared with other tea-producing areas, its precipitation and temperature are not easy to compare with other tea-producing areas. In the tea-producing area of Baoting, the high temperature and humidity environment can effectively prevent the occurrence of pests and diseases. So local tea farmers rarely use pesticides to ensure the normal growth of tea. Therefore, in this case, the tea produced must also have a higher quality.
(5) Anding tea-producing area
Anding is located in the northeast of Hainan Province, adjacent to Haikou City, and it is rich in volcanoes nearby. A long time ago, the volcanic ash ejected by the volcanic eruption effectively enhanced the local fertility. Making the soil in Anding District particularly suitable for tea cultivation. At the same time, because Anding District and Haikou City are relatively close, the tea produced can sale more conveniently. Which is equivalent to providing a guarantee for local tea production.
Suggestions for innovative marketing strategies for Hainan tea culture Tourism
(1) Take the market as the center and identify the marketing platform
If our country wants to effectively promote the innovative sales of tourism and cultural tourism in Hainan. It should first identify the main marketing directions. At the same time, our country should also effectively identify its clear market positioning. To be able to more effectively promote the development of the Hainan tea culture and tourism economy. If we want to effectively promote the innovative tourism marketing of Hainan tea culture. We should also find a more effective marketing platform so that we can more effectively promote the related sales of Hainan tea products.
In the current social context, our country should promptly let the innovative sales of tea culture tourism in Hainan, our country, catch a ride on the “Internet plus”. So that it can not only effectively promote the related sales of our country’s tea products. But also promote the effective dissemination of our country’s tea culture in a timely and effective manner. While achieving the cost-effective growth of tourism. It can also effectively promote the spread of the tea industry culture in our country.
(2) Innovative tea cultural tourism products
To effectively promote the relevant marketing of tourism innovation in our Hainan tea industry. We should also carry out some relevant preparatory work in brand building. The brand effect of the product has a great market effect, so our country should pay more attention to this aspect. For example, West Lake Longjing, Pu’er, Golden Bud, Biluochun, Tieguanyin, etc. Which are now in the tea market, are all the more famous tea brands in the tea market today. They not only play a certain role in promoting the sales of tea products. But also can effectively promote the reputation of tea products. A powerful start.
(3) Promote integration and development and implement overall regional marketing
To effectively promote tourism innovation and marketing of tea products. The sales resources of the market should also be effectively integrated. As long as the sales market is effectively integrated with resources. It can effectively promote the relevant development of China’s tea industry.
At the same time, if our country wants to effectively promote the relevant integration of market resources in our tea industry, it should also establish a relevant management agency in time to carry out corresponding integration supervision, so that our tea market can be more effectively integrated with more effective resources, and our tea industry can be more effectively promoted to achieve better overall marketing.
In the context of the prevalence of tea tourism culture in our country, only by carrying out relevant innovative marketing reforms more effectively and actively integrating our tea industry market can we more effectively promote the related development of tea culture tourism in our country.
To this end
The country should and must actively explore the history, stories, customs, and characteristics of tea culture. To be able to more effectively make the Hainan tea culture implemented today more diversified. At the same time, our country should also promote Hainan’s tea culture tourism to a certain extent. To be able to truly and effectively promote the innovative tourism and sales of our tea culture products and to better achieve the long-term sustainable development of our economy.
Hainan tea culture tourism innovative marketing strategy; Photo by 五玄土 ORIENTO on Unsplash.
8 Expert Reasons why Dropshipping is Worth it. Dropshipping How to Start? It has become the latest trend in digital entrepreneurship, given its numerous benefits at a minimal expense. Many people start dropshipping as a side hustle and also earn tons of revenue in the comfort of their homes.
Here are the articles to explain, Dropshipping How to Start? What Is Dropshipping And How To Work As A Dropshipper?
Dropshipping is an e-commerce business model in which individual merchants or businesses sell products without stocking inventory. In simple words, you act as a middleman by advertising the products at your site at a bit of markup. The potential customers see your products and also place an order.
You forward the orders to the manufacturer or supplier who ships the product to the customers. Furthermore, What you get in return is profit and reach.
How To Start A Dropshipping Business?
The first step is to make up your mind about launching a dropshipping site. Then do lots of research to find the products that have high potential. Since there is a lot of saturation in dropshipping, you need to find the products that are high in demand and offer high returns. Choose a dropshipping site if you want to work as a partner supplier, or you can launch your website.
Set aside your finances and see how much costs your venture will incur in the future. Connect with potential suppliers and advertise their products. Do marketing and put in great effort to attract customers. Lastly, improve your product offering and explore new ways to escalate your dropshipping business.
Reasons Why Dropshipping Is Worth Your Time
If you are interested in launching a dropshipping business, then consider the following reasons why it is beneficial for you.
1. Requires Low Startup Cost
The biggest advantage of dropshipping is that it requires minimal to no startup costs. Many entrepreneurs stop pursuing their dream ventures because of high funding requirements. Such is not the case in dropshipping since entrepreneurs do not need to stock inventory or set up physical stores.
All they need to have is a dropshipping platform, an automation app, a manufacturer directory, a mobile phone, and a stable internet connection. If you want to start working as a dropship supplier, then MyDepot.com is the best platform. They provide high-quality automation tools, advertise hot-selling products, and provide excellent after-sales service.
They offer premium quality home and furniture products at affordable rates. So if you are interested in the furniture niche, MyDepot is the place to be. They support eCommerce integration and offer Shopify drop shipping, Amazon drop shipping, and Wayfair drop shipping. In addition, MyDepot takes charge of logistics, delivery, packaging, order placement, and quality inspection so that you can easily earn profits.
2. Flexible Business Operations
If you love working independently without being confined to office space, then dropshipping is the right business for you.
You can be in any place in the world and still earn money. You can work as an E-commerce supplier from the United States, sourcing products from China. And sell them to your customers in India. You can travel to new places and discover new products that might interest your valued customers.
3. Low Overhead Costs
Brick-and-mortar stores have to deal with buying and stocking inventory at their warehouses. In dropshipping, you do not need a warehouse or inventory. All you need to do is post stock photos of the products on your website.
Many dropshipping businesses are run at home as they require minimal expense. Running a dropshipping business from home also cuts down on rental expenses.
4. Diverse Variety Of Products
Dropshipping offers you flexibility in selling products. You can explore different niches such as furniture, automobile parts, clothing, etc., and stick to the one you like. You can keep exploring new products, trending ideas, and ways to engage your customers. Whenever the seller stocks a new product, you can advertise that product on your site to attract potential customers and increase customer retention.
5. Easy To Manage Business
Starting a dropshipping store is a piece of cake. You don’t need to hassle about looking for a suitable warehouse, purchasing inventory, or shipping the orders manually. All of that is managed by dropshipping sites and apps such as MyDepot, the best eCommerce platform for premium quality and contemporary furniture and outdoor items. You only need to do marketing and advertising the products on your site.
6. Provides New Opportunities
Dropshipping is not just beneficial for individual drop shippers. Retail businesses can equally benefit from the e-commerce business model. Through dropshipping, businesses can list new products and product categories to see the reaction of their valued customers.
If the customers take an interest in purchasing a particular new product, then businesses can stock those products. This way, businesses can find more ways to earn revenue and increase customer satisfaction.
7. Turn Your Dropshipping Side Hustle Into An Empire
Many successful drop shippers started with a basic online website and a small office space. Jeff Bezos, who founded Amazon, began with a simple website in 1999. He saw potential in e-commerce and decided to give it a try.
Now, Amazon is the biggest e-commerce website in the entire world. Similarly, Tony Hsieh, the founder of Zappos, also had a humble beginning, and now he is earning billions. The point is that you can explore new opportunities with dropshipping and also become the next big entrepreneur in the world.
8. Gain New Skills
If you have started dropshipping as a side hobby and, for some reason, you plan to halt it. You will still benefit from it due to the multiple skills you would have learned in the entire process. Dropshipping teaches digital marketing, social media management, customer relationship management, and analytical skills to drop shippers. Honing these skills gives you a competitive edge and helps you in running your own retail business in the future.
Is Dropshipping Worth Investing In 2022?
Dropshipping is currently the most trending and also lucrative online business worldwide. By understanding the algorithm and also marketplace trends, drop shippers can generate tons of revenue and increase their customer base. Go there to your marketplace https://www.mydepot.com/#/marketplace.
It is crucial to look for a dropshipping platform that offers the essential tools and space for drop shippers to earn money. At MyDepot.com, drop shippers can advertise new products, use various automation tools and also gain access to back-end support for their business.
Conclusion
There are tons of opportunities yet to be explored in the e-commerce world. Having the right skill set, expertise and knowledge can help drop shippers earn revenue and also recurring profits.
Dropshipping How to Start? 8 Expert Reasons is Worth it; Photo by Mediamodifier on Unsplash.
What is the Importance and Stages of Good Product Design? Every product that stands manufactured by an employer supposes to have a distinguishing bodily attribute. That will make it appealing to customers, this attribute stands regarded as a design. Product design, therefore, is all about manufacturing a product that will entice clients and additionally grant price for them. Since the graph of a product is the first influence a patron has about a precise product. There is consequently the want for agencies to graph merchandise that meet and exceed the customer’s expectations.
Here are the articles to explain, the Importance and Stages of Good Product Design!
This, therefore, the potential that an organization’s most important focal point needs to be to hire skilled operation managers that would graph well-articulated and favored merchandise that will fulfill the desires of clients at all times. Based on this, consequently, the primary goal of this record is to study the product plan by using an explanation. How it is stood influenced by the way of the patron and to additionally exhibit the place it can recognize on the cost chain of an organization.
This file stands written with the resource of tutorial textbooks, journals, and articles and it divides into 5 primary sections. Which are the introduction, and the literature review. The effect of the clients on product design, figuring out product layout on the fee chain, and the conclusion.
Literature Review:
Product design is a very important aspect of any organization and as such this part of the report aims to review comments on product design from various authors. Product design is a means of adding value to a product by ensuring that its layout is attractive to the customer. Also, Product design is all about trying to link customer needs to product attributes, therefore providing the customer with value.
“Good design satisfies customers and communicates the purpose of the product to its market. The objective of a good product design is to satisfy the customer by meeting their actual needs or expectation. This, therefore, enhances the competitiveness of the organization; product design can therefore be seen as starting and ending with the customer. The job of product designers is to achieve designs that exceed customers’ expectations. They also try to design a product that performs well and is reliable during their lifetime, a product should be designed in such a way that it is easy to manufacture. Using design through a business ultimately boots the bottom line by helping to create better products that compete on value rather than price”.
According to Schroeder product design is crucial to the survival of most firms. While a few firms experience little product change, most firm must continually revise their products. Product design is seldom the responsibility of the operations function. But operations exist greatly affected by new product introductions and vice versa. Product design is a prerequisite for production. The result of the product design stands transmitted to operations as product specifications. These specifications state the desired characteristics of the product and allow production to proceed.
Review 01:
Designing new products is a critical capability, particularly as life cycles for products become shorter. New product design must introduce to replace outdated design. According to Chase et al, The design of a product differs depending on the industry; for example for consumer products, understanding consumer preference, market testing and prospective product are very important activities. Companies that specialize in the design of products have highly developed processes to support the activities needed for the industry.
To ensure the proper design of products that will attract customers, a firm must decide what its core competency should be. A core competency is the one thing that the firm can do better than other competitors in the market, with the use of the core competency the firm can design valuable products for example if a firm has a core competency in the manufacturing of mobile phones, it can invest most of its resources into the designing of the more attractive design of mobile phones.
Nigel et al, Further state that good design also helps businesses connect strongly with their customers by anticipating their real needs, this in turn give them the ability to set themselves apart in increasingly tough markets. The use of design in generating new ideas and turning them into realities allows organizations to set the pace in their markets. Bennett et al, The design of a fast-food restaurant, for example, will comprise elements such as scheduling operations, inventory system, quality control, etc.
Review 02:
Hill states that all organizations have a range of products at a given time. To meet up with the competition in the product design market, it is necessary to have a complementary fact, relate to the organization’s strategic decisions associated with issues such as completeness of range, process capability, and distribution costs. New product design is necessary for survival and growth. Hill further stated that there are three important factors to consider during product design. These factors are;
The development and introduction of new product designs are both risky and costly.
The product tends to follow a life cycle.
Some product designs are or have the potential to be more successful than others.
Based on these statements, it is necessary for management to critically analyze ideas before investing in product design.
It is the responsibility of the product designers to ensure that the product satisfies customers. This can achieve through the use of modern technology to design products in line with the trend in technological development. The product should also design to be functional, attractive, have acceptable dimensions, not too noisy, and can maintain. It is also the responsibility of the finance department to demand a product that will generate an adequate return on investment.
Review 03:
The decision made at the design stage of a new product can have a long-term influence on the efficiency of the organization. Product design should stand made in such a way that it is within the budget of the organization. But at the same time meets the expectations of the customers and consumers. This is not usually an easy task because the determinants of quality are frequently difficult to identify.
Supporting the statement above according to Bennet et al. ″Time and cost of manufacture both need to keep to a minimum and the design of any new product should reflect this”. Bennet et al further state that these two aspects are usually closely interdependent. A cheap grade of the material may require slow machining speeds and thus generate high labor costs. And a simple design solution in preference to a complex one may allow the use of unskilled labor rather than skilled workers who stand highly paid. Consequently, a cheap design will not attract customers and as such, there is a need for a more complex design but at a lower cost.
Importance of good product design:
Good product design attracts more customers thereby giving an organization a hedge above other competitors in the market.
It is also important because it brings together three important issues, the concept, the package, and the process.
Good design makes a business grow by enhancing profitability and turnover. Because it transforms the needs of customers into the desired shape and value of the product demanded.
It makes life easy and comfortable for the customer by introducing products that are easy to use.
Good product design is important in replacing obsolete designs.
The stages of product design:
According to Nigel slack et al, fully specified designs rarely spring, fully formed from a designer’s imagination. The design activity passes through several key stages before it gets a final design, this, therefore, forms an approximate sequence. The stages of product design are concept generation, concept screening, preliminary design, evaluation and improvement prototype, and final design.
The first stage of product design develops the concept behind the design; most times ideas from. This stage stands gotten from customers through the use of questionnaires or interviews, or by listening to customers daily based. On their complaints about a product, ideas at this stage stand sometimes also gotten from staff who interact with the customers. The next stage is the concept screening stage whereby the concept stands screened to ensure the addition of a relevant product portfolio that meets the defined concept. This stage also ensures proper screening of ideas by assessing the worth or value of each design option.
The next stage in product design is the preliminary design; this is usually the first attempt at designing the product to ensure that it includes the entire component product. It also involves specifying the components of the product this means specifically outlining the components that will make up the design of the product. The next stage of product design is the evaluation and improvement stage, the purpose of this stage is to examine the preliminary design to find out if it requires any further improvement.
Other Stages:
Nigel et al, outlined three techniques that can be useful in design evaluation and improvement, they are; quality function deployment (QFD), value engineering (VE), and Taguchi methods. The final stage of a product design is the prototype and final design. At this stage, the improved design turns into a prototype for testing. An organization cannot go into the full design without prototype testing. If satisfied with the performance of the product after testing. The final design is then rolled out and displayed for customers and consumers.
It should note that at the beginning of the product design stage. There is a very high level of uncertainty regarding what the final design would look like. This is because there could be several ways in which a concept could translate into a final design. During the stages, all these possible end designs stand successfully eliminated until the end of the process. There is a high level of certainty about what the final design would be like. Various costs affect the design stages.
The more the changes in the design stages, the higher the cost of design, it is important that as organizations try to design attractive products for their customers there is also the need to watch the cost level because a higher level of product design cost will affect the organizations turnover, so if an organization intend to design a more sophisticated product, it should, first of all, calculate the returns it would get from such a product.
The five stages of product design can narrow down into three stages as explained below, these stages are;
The concepts:
This defines as a clear outline or specification which includes the use and value of the product. Which can use to assess the stages of the design. It means understanding the nature, use, and value of the products.
The package:
This provides the benefits defined in the concept and stands made up of the core and supporting products. The cores are the items that are fundamental to the purchase and cannot remove without destroying the nature of the package. The other parts serve to enhance the core, and these are the supporting products. According to Nigel et al, the core good is the car. While the leather seats and guarantee are the supporting goods.
By changing the core, or adding and subtracting supporting goods, organizations can provide packages and create a quite different concept. Finch, the design of a product and the process that produce them cannot be completely independent. The design of a product determines the type of process used to create it. This perspective has guided process design for decades. Recently products have stood designed with the view that product design can make a process simpler and less costly.
The process:
This is the method by which the product will create and delivered. The process is the various activities that take place from the beginning to the end of the assembly line. When the product stands delivered to the customer or the showroom. The packages of components which make up a product are the ingredients of the design. Nigel et al, further state that producing design for products is a process that conforms to the input transformation output model.
Therefore it has to design and managed like another process. It is important to note that although organizations strive to produce an attractive design of products. This desire is most affected or influenced by the availability of materials and hi-technology.
The Influence of a Customer on Product Design and a Business Perspective:
A well-designed product makes a great difference to a customer’s perception of the product. And certain factors influence the decision of a customer about the design of a particular product. These factors are the value attributes, they stand for the value perceived by a customer. These are what the customer considers before, deciding to buy a product, these factors are; convenience, cost, technology quality, style/fashion.
The design of a product to a large extent influences the decision of a customer to buy the product. For example, the newly designed touch screen phones introduced by almost all mobile phone manufacturers have increased. Their turnover is because it is easy and convenient to use. So it can be said that one of the factors that influence the customer concerning product design is how convenient and easy the design is to the customer.
Influence Part 01:
Another factor that can influence a customer is cost, the cost of a well-designed product is sometimes too expensive for a customer. And thereby the customer may either decide to buy it or choose an alternative with a lesser design to save cost. On the other hand, from the business perspective, a well-designed product will increase turnover. But the cost of manufacturing will be high.
Sometimes an organization can create a cost advantage either by reducing the cost of the individual value chain activities or redesigning the product. Redesigning means, changing some aspects of the design. So that it can manufacture at a lower cost. Technology is another factor that influences customer perception of a product design. The need for modern technology can influence a customer’s perception of a product. And therefore influence the decision to buy or not buy a particular product just because its design does not meet the customer’s expectation.
For example, the introduction of Windows 7 by the Microsoft corporation will encourage customers to buy laptop computers that have this application rather than buying one without windows 7, because Windows 7 is a more sophisticated and modern technology and customers will prefer it to an outdated version of the same computer, this means that the introduction of modern technology or application into a product design will enable the organization sell more and increase its turnover.
Influence Part 02:
Quality with stands also known as fitness for a purpose is also a factor. That can influence the customer about product design. Improved quality of a product design can further attract customers. This involves the use of high-quality materials in the product design process. The outcome of this is that the product will well designed and durable. Therefore the customer will be willing to pay more and have a product. That has a longer life span and can withstand adverse weather conditions rather than buying a low-quality product that will not serve its purpose.
For example, a company that manufactures shoes like Clarks may decide to use high-quality leather skin in its product design process. This will lead to the production of quality shoes which has good weather-resistant, which will attract customers. Style and fashion is also a value attribute to customers’ perception of product design. Because the latest changes in style and fashion around the globe will seriously influence a customer. To ensure that organization’s products are attractive to customers, there must be a constant change in the design of products.
This means that the organization should endeavor to produce goods that follow the trends of current style and fashion, this attribute is normally feasible in the cloth industry and the target market should be the youths who are fashion crazy, a typical example would be George a subsidiary of ASDA, in the Wal-Mart family, George will increase its turnover if it can produce clothes that meet with the latest and current standard of style and fashion.
What is Good Product Design? Importance and Stages; Photo by Alvaro Reyes on Unsplash.
Reference;
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Social media marketing agency services rely heavily on statistics and daily analysis of the digital world, and shocking facts. Algorithms rely on past purchases by customers to predict what product or service; they are likely to buy next and then promote that prediction. The very idea of marketing is primarily based on predicting the future.
Here is the article to explain, How to define what is the Shocking Social Media Marketing Agency Facts You Never Knew About!
It means considering both the market and the future purchases of each individual. This has become a kind of micro-prediction for each individual in today’s world. Good prediction leads to good preparation. But how do you see the future?
The first step is to analyze the past, i.e., rely on hard facts that are not influenced by dissenting opinions. For example, to know your target audience, you should see your past customers get an idea of what kind of audience the business mainly attracts.
The great thing about using social media platforms for marketing is that they provide marketers with enormous amounts of data; which is analyzed by algorithms to create reliable statistics that can be used in the future. Some things may seem obvious, but statistics do not lie, so you can rely on them scientifically instead of guessing.
Below, we’ll take a look at some facts and statistics you may not have heard.
Shocking Social Media Marketing Agency Facts.
The Majority of Adults Use Social Media;
3.96 billion people are registered on at least one social media platform. That’s 52% of the world’s population. If we consider only legitimate users, more than 70% of people use social media platforms!
Such an overwhelming majority is a huge advantage for advertisers, especially those who operate internationally. The majority of the target audience is active on social media; which can give an extra boost to companies that are still hesitant about whether or not to get into social media advertising.
Over Half of Brands Like Social Media Marketing;
More than half of brands using social media marketing have reported that their marketing agency was either “very effective” or “somewhat effective”. And this doesn’t even take into account how well their marketing strategies were executed.
In the case of “stories,” many brands report that this type of marketing was most effective in their case. Over 70% of brands don’t market themselves through apps that focus on instant messaging, such as WhatsApp or Telegram.
Facebook Is Still In the Lead;
Although younger users are not very optimistic about Facebook due to recent controversies; it still has the most users among social media platforms. For multimedia clips, 82% of brands post video content on Facebook, followed by Youtube at 62%. Nevertheless, Youtube has no real competitors, with 87% of video marketers using it.
Other social media platforms each have their advantages. Twitter, for example, is the most searched social media platform when it comes to learning about news, and its users are 12% more likely to respond to “socially responsible” ads than others. And because of Twitter’s format, link engagement on this platform is 92%.
How People Use These Platforms;
It may be interesting to learn that 90% of all social media users have used it to communicate with a brand regardless of platform. Customers expect brands to have an active online presence and to respond.
It’s worth noting that brands aren’t doing an excellent job in this area. While 80% of brands believe they provide adequate support via social media, only 8% of customers agree. Moreover, 96% of people who talk about a brand on social media don’t follow the brand’s profile on the various platforms.
Developing Countries Are Growing In Social Media Use;
By the end of 2022, more than 50% of the population in India will use social media; which is good news for advertisers in the country; for example, a social media agency in Mumbai, india. This is the result of the robust expansion of the telecom industry in developing economies, making online communication cheaper than ever.
Bottom Line;
67% of online shoppers bought what they saw on social media. That alone shows how important these platforms are. Statistics like these help brands understand what customers want from them to adjust their marketing strategies accordingly. To identify this pattern, you need professional help. That’s why we recommend you contact us for a customized social media advertising campaign.
