What does Go Green or Environmental Marketing mean in the Firms?
Why do Firms Go Green? Green or Environmental Marketing consists of all activities designed to generate and facilitate any exchanges…
Marketing Management
Marketing Research: Objectives, Advantages, and Limitations
What does Marketing Research mean? Define Marketing Research; “The systematic, objective and exhaustive search for the study of the facts relevant…
Marketing Planning: Concept, Characteristics, and Importance
Marketing Planning – Market defines the role and responsibilities of marketing executives in such a way as to achieve the…
Integrated Marketing Communications (IMC): Definition, Components, and its Process
What is IMC? Integrated Marketing Communications (IMC) is a marketing concept of the 1990s. It will be necessary for survival…
Marketing Management Meaning, Characteristics, and Objectives
Meaning: Marketing management facilitates The activities and functions which are involved in the distribution of goods and services. Marketing Management…
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