Why do Firms Go Green? Green or Environmental Marketing consists of all activities designed to generate and facilitate any exchanges…
What does Marketing Research mean? Define Marketing Research; “The systematic, objective and exhaustive search for the study of the facts relevant…
Marketing Planning - Market defines the role and responsibilities of marketing executives in such a way as to achieve the…
What is IMC? Integrated Marketing Communications (IMC) is a marketing concept of the 1990s. It will be necessary for survival…
Meaning: Marketing management facilitates The activities and functions which are involved in the distribution of goods and services. Marketing Management…
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