Category: Hotel Management

  • Talent Training and Development in Hotel Management

    Talent Training and Development in Hotel Management

    Analysis of the international talent training and development in hotel management. “School-enterprise cooperation, industry-education integration” is the development direction of higher vocational education and an important direction of teaching reform, aiming to enhance students’ employment and entrepreneurship ability. The higher vocational hotel management major trains hotel talents.

    Here are the articles to explain, Analysis of the International Talent Training and Development in Hotel Management

    In order to ensure the quality of talent training and development. It is necessary to continuously deepen the reform of education and teaching. Further, promote the integration of industry and education. At present, the trend of tourism globalization is becoming more and more significant. In terms of talent training and development, the higher vocational hotel management major also needs to rely on the integration of industry and education to actively explore the training model of international talents.

    Keywords:

    • Industry-education integration;
    • higher vocational hotel management;
    • talent training;
    • internationalization;
    • international talent training and development;
    • talent training and development;
    • development in hotel management;
    • talent training in hotel management;
    • talent training and development in hotel management

    The globalization of the development of the world economy has made the tourism industry also show the trend of globalization. With the continuous acceleration of the process of hotel internationalization, our country’s hotel industry will gradually internationalize. At present, international hotel groups continue to enter China.

    With the localization of international hotels and the internationalization of local hotels. There is an urgent need for relevant talents in hotel management to have an international perspective. As well as the ability to communicate in foreign languages and the ability to communicate in cross-cultural backgrounds. At the same time, it is also necessary to be familiar with the international economy and law, and have certain business management capabilities.

    Recently, many hotels have stood affected by the macro environment and have gradually entered the process of transformation and upgrading, and there is a shortage of international professionals. In this context, the higher vocational hotel management major needs to pay attention to the training of international talents from the perspective of talent training and explore a new talent training and development model in the context of the integration of industry and education.

    Analysis of the current situation of training of higher vocational hotel management professionals

    The supply of talents

    At this stage, the number of colleges and universities is constantly increasing and the number of admissions to colleges and universities is constantly increasing, but the number of candidates participating in the college entrance examination every year is decreasing year by year. In this context, the requirements of higher vocational colleges on the quality of students generally began to decrease, and the overall quality of students was lower.

    The talent demand gap in the hotel industry is large, and its talent demand stands still ranked among the top ten industries from a global perspective. A very distinctive feature of the hotel management major is the large mobility of talents, so there is always a talent gap. Data from market research show that the internship rate of hotel management students is better, but the initial employment rate is relatively low. Half of the people who have worked in hotels for a long time are not hotel management majors.

    Therefore, the current graduates of the hotel management major in our country are not in line. With the actual talent needs of the market, it is difficult to meet the market demand. Many graduates of the hotel management major employ across majors after graduation.

    Limitations of talent training

    At present, the training of talents in the higher vocational hotel profession is mainly based on low-end service talents and management talents. In the face of comprehensive market opportunities and challenges, talent training has shown significant limitations. The main reason is that our country’s hotel industry started late. Even after years of development, whether it is a business philosophy or professional and technical standards. Or specific job requirements, there is a big gap with developed countries.

    In addition, talent training in colleges and universities stands seriously disconnected from the market, and there is a significant lag. The content of students’ studies in school is difficult to apply in practice. And their professional abilities and professional literacy are not up to the actual requirements. Making it more difficult to integrate with international standards. The limitations of talent training stand mainly reflected in the following aspects.

    The setting of the goals of the curriculum system stands seriously derailed by the industry

    In the new period of development, talents in hotel management are also facing a new employment environment. The main manifestation is that the standards of hotel management for the needs of talents in the industry are constantly improving. Which not only requires a solid theoretical foundation and professional practical ability. But also requires a sense of innovation and innovation ability.

    At present, the training of higher vocational hotel management professionals attaches more importance to basic skills training, and insufficient attention pays to humanistic literacy, innovation ability, comprehensive literacy, and international communication ability.

    In addition, the construction of the curriculum system of some colleges and universities lacks scientific market research, the curriculum system has not stood substantially improved, and the goals, teaching plans, teaching content, and teaching methods of the integration of industry and education are lagging.

    The unilateral participation of school-enterprise cooperation is more prominent

    In the context of the integration of industry and education, school-enterprise cooperation has gradually stood manifested. This is also an important way to the training of talents in higher vocational colleges. At present, the modern apprenticeship system is constantly advancing, and the cooperation and joint participation of schools. And enterprises have enabled the education and teaching of higher vocational colleges to stand effectively promoted and innovated. However, in the process of achieving the goal of industry-education integration. The synergy between the two sides of school-enterprise cooperation has not stood fully utilized.

    Lack of a long-term mechanism for school-enterprise cooperation

    In the process of school-enterprise cooperation, it is necessary to continuously stabilize the relationship between schools and enterprises. Only a stable cooperative relationship can promote the further development of school-enterprise cooperation. Which requires the establishment of a long-term cooperation mechanism. However, judging from the actual situation, the development of the modern apprenticeship system. And the school-enterprise cooperation model has not yet reached a more mature level.

    There is no comprehensive planning for the cooperation model, and the short-term model of cooperation is relatively common. Short-term school-enterprise cooperation is often the unilateral output of students by the school to the enterprise. And the enterprise is in a state of passive reception, making it difficult to achieve the goals of industry-education integration and school-enterprise cooperation.

    Training development measures for internationalized talents in higher vocational hotel management

    (1) Optimize the talent training program

    Under the trend of tourism globalization, the international competition in the hotel industry is constantly intensifying. Under the reality of the opening up of the labor market and the shortage of hotel management talents, higher vocational colleges need to be market-oriented, actively explore professional talent training programs, adjust and optimize promptly, clarify new talent training goals, innovate talent training models, and actively expand international exchanges and cooperation based on the integration of industry and education and school-enterprise cooperation.

    The talent training of higher vocational colleges should serve the local economy, plan scientifically, and talent training plan should highlight professional characteristics. Taking the hotel management major as an example, the training of professional talents should be in line with the latest industry standards, with regional economic development as the service object, drawing on the experience of running schools at home and abroad, and taking the actual situation of the school as the starting point, build a brand-new teaching content system, innovate practical models, highlight the integration of industry and education, and form a distinctive teaching model with a high level of internationalization.

    (2) Actively practice “dual education” and promote the integration of industry and education

    Attract companies to the school and give full play to the function of talent demand forecasting in the hotel industry

    Invite hotels with three-star ratings or more to the school, work with the school to formulate a training plan for hotel management professionals, give full play to the forecasting function of the talent demand in the hotel industry, and clarify the scale, specifications, structure and future trends of the talent demand in the hotel industry. At the same time, the existing talent training program for the hotel management major will be revised, shortcomings will be identified, and targeted improvements and improvements will be made.

    Increase the breadth of school-enterprise cooperation

    The development of higher vocational colleges needs to be market-oriented, follow the laws of educational development and educational reform, promote the integration of industry and education under the guidance of policies, and combine with the actual situation of the university, in-depth cooperation with hotels, and give full play to the advantages of the hotel industry. This enables the integration of industry and education and the role of school-enterprise cooperation in the training of talents in international hotels to be maximized.

    If the actual situation of the institution permits, you can try to jointly build a brand hotel with the enterprise. So that students have a better training site. Which is jointly managed by the school and the enterprise, and the enterprise provides equipment and technology. Also, teacher supports so that the training activities can be effectively carried out. At the same time, the teaching model has been expanded, and the effective combination of off-campus top-level internships. Also, on-campus productive training has enabled students to better improve their hotel service skills.

    Innovative teaching model, highlighting the cultivation of the practical ability

    The teaching models of higher vocational colleges are constantly innovating, such as engineering alternation, task-driven, project-oriented, and top-level internships. These teaching models make the internship curriculum and management more perfect. From the perspective of school-enterprise cooperation and industry-education integration, in-depth cooperation between the hotel management major and the enterprise can determine the internship position and internship model based on specific circumstances, and you can try to establish an enterprise-based college.

    The internship model can be adjusted by the actual situation, such as advanced theoretical learning, and then participation in practice. And then practice while learning theory, and then practice independently until the top job internship. This process is in line with the modern vocational education concept, but also follows industry standards and laws. Also matches the practical teaching model of hotel management combined with engineering.

    Conclusion

    At present, the market’s requirements for the internationalization of hotel management professionals are constantly increasing. To this end, the hotel management major of higher vocational colleges needs to start from the aspect of talent training. Actively promote the integration of industry and education, and enhance the internationalization level of talent training.

    Analysis of the International Talent Training and Development in Hotel Management Image
    Analysis of the International Talent Training and Development in Hotel Management; Photo by Valeriia Bugaiova on Unsplash.
  • Design and Implementation of Hotel Management System

    Design and Implementation of Hotel Management System

    Analysis of the design and implementation of the hotel management system. Computer systems exist used to innovate traditional hotel competition methods and management methods, continuously expand hotel sales, reduce management costs, and improve guest satisfaction. Through the overall architecture of the system functions and also the design of corresponding functional modules, a hotel management system based on the B/S architecture realize.

    Here are the articles to explain, Analysis of Design and Implementation of Hotel Management System

    The system consists of functional modules such as room reservation, check-in reception, guest checkout, report management, and system settings, and realizes the use of computer systems and networks to manage hotel guests, guest rooms, and related equipment information. The system functions are relatively rich and detailed, and also the applied technology is relatively novel, which is of reference value for the design and development of similar hotel management systems.

    Keywords:

    • Hotel management system;
    • Hotel database;
    • The occupancy rate
    • Hotel management;
    • Also, the Hotel system;

    The application of computers in hotel management has existed extended to various departments. And hotel management systems have become an important content of modern hotel management. Using a computer system to manage the affairs of the hotel, not only solves the disadvantages of manual management but also saves manpower and material resources.

    The introduction of computer technology and network technology in hotel management to improve hotel occupancy has become one of the important links in the development of the hotel industry. At present, most hotel management systems adopt a C/S architecture. Each terminal must install a client. Also, Different versions need to develop for different operating systems. Once the operating system upgrades, follow-up technical support needs to provide.

    This article design and implements a hotel management system based on the B/S architecture. The application of this system can effectively manage hotel customer information, reduce complex manual labor, save hotel operating costs, and increase hotel visibility through the Internet, thereby improving hotel market competitiveness. The system uses the guest to book a room and then check in at the hotel or check-in in a non-reservation form.

    There are many booking methods available. The hotel administrator is responsible for entering the basic information of the guests, including the guest reservation form and the check-in form. Certain discounts implement for hotel regulars or guests with more rooms to increase the hotel’s occupancy rate.

    System architecture

    The system is based on the B/S architecture, uses a MySQL database to store data, and uses a Java development environment to realize client and server functions. The main functions include room reservation, check-in reception, guest checkout, report management, and system settings:

    The room reservation function enables guests to book a room, select the reservation method, pay for the room in advance or pay again at check-in, provide the basic information of the guests, and complete the reservation after confirmation. Due to the variety of booking methods, the room payment does not limit to payment at the time of booking. If you book more rooms, you can specify a discount rate based on the standard room rate, which can increase the hotel’s return rate.

    If the guest has already booked a room at the time of check-in reception, retrieve the relevant guest information data in the database, read the ID information, and you can check in. For registration in the form of non-reservation, the administrator needs to manually enter the basic information of the guest and check in separately. The design of the two check-in methods avoids the administrator from entering the same guest information multiple times.

    The guest’s checkout completes the check-in and checkout by paying the room payment. At the time of individual checkout, specify the number of days and room rate to calculate the pre-payment to complete the single checkout, and the payment that has not yet stood completed will pay when leaving the store. Payment, indicating that the guest has completed the checkout.

    More things;

    Report management realizes the query summary of the main reports, constructs the query conditions of the reports, and retrieves the corresponding data to summarize the contents of the hotel reports. The report includes a booking report, reception report, and checkout report, which can comprehensively reflect the hotel’s operating income and expenditure status within a certain period, evaluate and evaluate the income and expenditure management of various links, and become an important basis for the hotel to prepare costs and profits, various expense plans, and designated room rates.

    The system settings mainly configure the basic parameters and system parameters to realize the user’s addition, deletion, modification, and check operations. The system parameters are responsible for maintaining the basic situation of the hotel, such as the hotel name, address, etc., and setting up the guest account and booking account. The basic parameters cover room settings, building area settings, floor settings, etc. User settings In addition to basic operations, corresponding operation permissions can see.

    System module design

    To design effective functional modules, functional independence is a sign of module growth, that is, the existence of functional independence will lead to a good design of the system. Because of this, the basic functional modules of the system designed are for room reservation, check-in reception, guest checkout, report management, and system settings.

    Room reservation

    The room reservation type consists of individual reservations, group reservations, and meeting reservations. Guests make reservations by phone, fax, face-to-face, etc. There are many forms of reservations. Also, Guests are not necessarily in the store. Choose booking methods such as individual guests, teams, or meetings. It is suitable for single or multiple people to book in groups. Pay in advance or pay again when you check-in.

    According to the regulations of the hotel industry, reservations can be classified as guaranteed reservations and non-guaranteed reservations. They can also call formal reservations and informal reservations. The official reservation must ensure the reservation of the guest, otherwise, compensation will require. Informal reservations are subject to availability, and there is no definite loss for breach of contract. The booking operation covers the reservation has stood accepted, arrived, not arrived, and canceled.

    You can check the corresponding guest records. The administrator enters the guest reservation form. There are many fields to fill in the reservation form. But the name of the guest, the number of people booked, the number of rooms. And the arrival and departure dates must fill in. Also, The retention period is the expiration date of the validity period of the order. And the reservation can exist canceled after it expires.

    After the entry complete

    Obtain the unoccupied empty rooms for the room arrangement. The room arrangement can be a manual room arrangement or a smart room arrangement. The smart room arrangement selects the corresponding room in order from the lower floor to the upper floor. The current room arrangement situation of the reservation form can view through the reservation arrangement chart.

    Reservation modification can modify the reservation form of the already booked guest, and the room arrangement information can also modify. If the reservation has stood processed. If there is an advance payment, it must refund to the guest. And then re-enter the advance payment in the accounting processing. The two operations of positioning and filtering condition setting are suitable for the case of more bookings. If no record is the same as the input condition. Then locate the record that is similar to the condition. Also, the filtering setting will keep the records that meet the conditions.

    Check-in reception

    The administrator performs guest check-in reception by filling in the individual guest registration form, group registration form, or meeting registration form. During the entry process, the blacklist, historical guests, etc. will jump out in time. After completion, enter the room card and deposit the relevant information into the room card. The guest selects the room type and whether multiple people are staying.

    The administrator enters the arrival date and departure date calculates the number of days of stay and selects the room to register in the list of available rooms. You can select multiple rooms at a time. If you do not book in advance, enter the guest information such as name, ID number, room type, home address, original room rate, discount rate, etc.,

    The reservation can access the guest information data stored in the database. And multiple rooms can check in at the same time to avoid entering the same guest information multiple times. Team registration is different from individual guest registration. If you book a stay, select the group name, otherwise, you need to enter the group name in advance, etc. If there is no relevant member information, you must enter it manually.

    Guests checkout

    The checkout can be check-out or single-item check-out. Group check-out is specially set up for groups, temporary check-out, and accounting processing. And customer receivable management stand set up for special guests. If a guest needs to leave the hotel to check out, enter the room number.

    At this time, you can check the guest’s account status at the hotel in the main payment account number, sub-payment account number, prepayment, and consumption account. The payment method can be cash, registered account, credit card or check, etc., and the guest’s checkout will complete after confirmation. The system prompts that the check-out is complete, indicating that the guest has completed the check-out.

    Early checkout means pre-payment of the room fee, and the account of a certain guest settle in advance. By entering the guest’s room number, the guest’s consumption items appear, fill in the number of days in advance. Calculate the sum of the pre-payment of the room fee, and complete the early checkout for the guest. A single settlement is a single settlement of the consumption accounts of a certain guest.

    For example

    A single settlement of the item can make for the consumption of meals. Group checkout is a settlement operation for teams and meetings. Only the accounts consumed by the group or meeting settle. After the checkout, the group or meeting members will convert to individual customers. Members can leave the store without checkout or checkout when they leave the store. The former must confirm by the person in charge of the group.

    The temporary checkout function handles the situation where the guest leaves the store. But cannot check out immediately, temporarily hangs up the account, and waits for settlement in the future. Accounts at other cashiers must be settled on the same day. If there are special circumstances, it will be posted to the temporary account when the checkout is not possible on the same day. The historical account is set in the system management.

    When the tenant does not arrive at the cashier to check out but comes to the front desk to check out, the temporary checkout is used at this time. Accounting processing means making up, reconciling, or prepayment of the guests’ accounts, and in-house inquiries to inquire about the guests staying in the hotel, including individual guests, teams, meetings, etc.,

    Enter the query conditions to summarize the guest’s stay in the hotel. Blacklist queries are operations to query, add, modify, or delete persons wanted by the Ministry of Public Security. Such as criminals, spies, or public enemies of the state. When the input guest’s name, ID, etc. matches the person on the blacklist, the system will prompt that a person is a suspicious person.

    Report management

    Report management mainly includes booking reports, reception reports,s and checkout report management. Select the expected arrival guest list, the default is the expected arrival guest list on the same day. And the expected arrival guest situation can be found by modifying the date. The reception report covers the arrival guest table, the in-store guest table, and the departure guest table. The settlement report can be a payment schedule. A replenishment or reconciliation detailed report, a front desk settlement report, and an advance payment report. Guest sub-account schedule, a guest arrears report, a team arrears report, or a unit’s pending arrears report.

    System settings

    In the system parameter function, you can set the name of the main server. The basic parameters of the hotel, and enter the starting account number of the guest. And the starting account number of the reservation, and select the permissions of the functional modules. Such as catering reservations, system management, material management, and reporting system.

    The basic parameter functions mainly include building area settings, floor settings, room type settings, guest room settings, and department settings. User information consists of the operator’s employee number, name, and department to which it belongs, etc. And can give the operator module permissions such as booking, reception, checkout, and catering.

    System implementation

    The system implementation of the hotel management system. It is based on the three-layer MVC architecture. The database access layer is responsible for retrieving and storing entity object data, sending and receiving data transmitted by the controller layer, and the view layer interacts with the controller layer to display page data or return processing results to the controller layer. The entity table of the database mainly includes the guest room table, the guest room reservation table, the guest registration form, the hotel parameter table, and the user table.

    The guest room table is responsible for maintaining hotel room data, including room number, room type, room status, building area and floor where the room is located, room rate, etc. The hotel administrator enters the room data through the operating system setting function. The room type can be a single room, a standard room, a business suit, or an executive suite, and the room status can be set to be cleaned, by individual guests, meetings, control rooms, or teams.

    The guest room reservation table consists of the main reservation table and the auxiliary table. The main table stores the reservation number, basic guest information, arrival date, departure date, reservation room type and room rate, etc. Auxiliary tables such as the room arrangement table record the room number, room type, arrival date, departure date, and other data. Guests provide their basic information when booking a room, select the room type and determine the arrival date and departure date. And store the guest information and reservation information in the room reservation-related form.

    Registration form filling

    The guest registration form covers the main registration form, the team registration form, and the registered room rate form. The main registration form is responsible for storing the basic information of the guest, the date of arrival, the estimated date of departure, the registration category, the registrar, etc. The team registration form maintains the team information, the number of registered guests, the total number of rooms, the type of discount, the type of customer source, etc.,

    The registration room rate form records the registration number, room type, number of rooms, room rate, and discount rate. Guests provide documents and other information when checking in to the hotel. If you have booked a room before. You can obtain the data in the reservation form to avoid entering the same guest’s information multiple times. Otherwise, you must manually enter the relevant data and store the registration information in the guest registration form.

    The hotel parameter table is used to store the main server name, hotel name, starting guest account number, booking account number and cashier account number, etc. The user table realizes the storage of user information and operating permissions such as tenants and operators. The administrator is responsible for maintaining the data records in the hotel parameter table and user table through the system setting function.

    Ending mentions

    The hotel management system is an important content of hotel management. This article expounds on the functional architecture and module design of the hotel management system. The system is relatively rich in functions and the applied technology is relatively novel. Which is of reference value for the design and development of similar hotel management systems. Adopting the hotel management system designed and implemented in this article can not only improve the hotel occupancy rate. But also reduce management costs and lay a solid foundation for the further development of the hotel.

    Design and Implementation of Hotel Management System Image
    Design and Implementation of Hotel Management System; Photo by Edvin Johansson on Unsplash.
  • Relationship between Big Data and Smart Hotel Management

    Relationship between Big Data and Smart Hotel Management

    A brief analysis of the correlation or relationship between big data and smart hotel management. In recent years, with the vigorous development of our country’s science and technology economy. All walks of life in social life have made rapid development and progress, as has the hotel management industry. Under the fast-paced development trend, we are constantly exploring innovative development models and methods. In the past two years, our society has gradually entered the era of big data.

    Here are the articles to explain, A brief analysis of the Correlation or Relationship between Big Data and Smart Hotel Management!

    Hotel management has also grasped the development trend of the era of big data. Optimized and adjusted the management model, and introduced intelligent management models. And methods to help hotels collect and organize data and information of staying customers more conveniently and quickly. Which has greatly improved the work efficiency of hotel management. Not only that, but it also greatly reduces the expenditure of labor and capital costs. Of course, there are also a series of problems to solve. This article will make a brief analysis of this point for reference.

    Keywords:

    • Big data;
    • Smart hotel management;
    • Analysis and discussion
    • Big Data and Smart Hotel Management

    The intelligent management of hotels can provide a great convenience for their collation of data and information. And the collation technology of data and information will also be more convenient in the context of the era of big data. In recent years, the introduction of data information technology in hotels has not only received the key attention of the hotel industry. But also received widespread attention from relevant experts and technical personnel from all walks of life.

    This is because the transformation of intelligent hotel management will have a positive impact on the lives and work of the majority of people. Relevant management personnel should invest more energy and capital costs in this work to promote the progress and development of the entire industry.

    Big Data and Smart Hotel Management

    Related concept elaboration

    The so-called big data is through the collection and collation of many aspects of data and information, integrated into a huge database, this database contains the various data and information required in the work process. And can extract these data and information to assist in the subsequent work process. Under normal circumstances, the data information in this data and information base is dynamic with real-time changes.

    The collection and collation of data and information is a continuous working state. Which can continuously collect customer information during the hotel’s work process, organize and summarize it, and store it in the data and information base. This work is very dependent on computer information technology and Internet technology. And it requires the relevant management personnel of the hotel to have a certain introduction of computer information technology equipment and Internet technology equipment to provide technical support for the work.

    Smart Hotel Management

    The concept of a smart hotel is not only intelligent. And automated management of the integration of data and information. But also the ability to provide customers with comprehensive digital information services through the network virtual platform. And the entire management system stands deeply optimized and improved through the introduction of network digital information technology. So that the management of the entire hotel can be as highly automated as possible.

    Such improvements can greatly improve the work efficiency and work quality level of hotel management. And provide a great convenience for unified management changes. At the same time, a management system with a high level of automation can reduce unnecessary investment and waste of labor and capital costs, develop intended customer groups in a more targeted manner, and bring greater economic benefits to the hotel industry.

    At the same time, it can also facilitate the realization of the multifaceted needs of the people for hotel occupancy. In addition, the innovation and optimization of smart hotels can also make more personalized reforms. Personalized hotels can improve the internal check-in content of the hotel for customers in need. And provide personalized hotel services based on standardized services. This has given hotel culture unprecedented development opportunities.

    The current situation of big data application in smart hotel management

    Opportunities for smart hotel management brought about by big data

    The use of information technology has prompted tourists to change the traditional way of finding a room at a location and making a reservation by phone. And began to choose to use the website or various related apps to order hotels online. This online ordering method allows you to see the style of the hotel and make purchases online. Which is convenient and fast. Save time and improve efficiency.

    There are also more and more people, whether they are eating out, buying air tickets or train tickets. They are also happy to use various related software to meet the various needs of daily life. Ordering hotels and other products online have also become a development trend. By collating the data obtained by consumers ordering hotels. It is possible to effectively analyze consumer consumption preferences and predict subsequent consumption.

    In smart hotels, combined with the use of big data, through the collation of consumers’ booking needs and preferences. As well as the evaluation of hotels and other services, it is possible to analyze consumers’ needs for hotels in-depth. And then better improve hotel management. So that consumers’ satisfaction with the hotel stands generally improved, and the hotel can continue to be profitable.

    The degree of application of smart hotels is low

    Compared with traditional hotels, smart hotels have only appeared for a short time. And there are many problems in many aspects. Among them, when using the smart hotel management system, the advantages of big data DO not fully utilize. Which is a problem that most hotels have. Many hotels only rely on big data for sales and business reports and annual profit budgets. And do not pay attention to the research and development of big data.

    This approach makes the use of big data impossible to play a real role at all, resulting in a great waste of resources. In the process of use, according to the regional characteristics of our country, the degree of use of big data from inland to coastal is showing an increasing trend. The use of big data in hotels in large cities in some developed areas is relatively good, and the use of big data in some underdeveloped areas is relatively poor.

    The understanding of big data in hotel management is not comprehensive enough

    The comprehensive application of smart hotels to modern information technology and computer Internet technology can create unprecedented opportunities for the development of the hotel industry, but there are still a large number of hotel companies in our country, and the management model used is still the traditional manual management in the past.

    The arrival of the new era is too fast, leading to a large number of traditional hotel managers failing to make timely adjustments and optimize management, and the lack of new management concepts will inevitably hinder the efficiency and effectiveness of their hotels in the process of operation. Many hotels have imaginary problems. The customer’s data and information base is very large but has no practical connotation.

    Many of the customer’s relevant data and information cannot stand rationally used in the follow-up work. If the validity of the customer information does not guarantee. The follow-up work cannot carry out normally. Just treat these data and information as the performance calculation at the time of check-in, maximizing the benefits will affect the long-term stable development of the hotel.

    Data analysis

    Based on my previous experience in the implementation of smart hotels. It can conclude that the vast majority of hotels will have major or minor problems in the collation of customer data and information. Even the use of smart and modern data information management technology by hotels is only to calculate performance. And customer occupancy rates are very common, and the related service-based management work has not stood implemented.

    The data and information only stay in the business statements, and it is difficult to make further analysis and development. Which seriously wastes the data and information collected and organized by the hotel’s intelligent management. In this way, the original economic benefits will stand seriously hindered and the predetermined goals cannot achieve. However, many relevant management personnel of the hotel stands also limited to the collation of hotel profit and loss data. And the productivity-driven ability of modern data information technology cannot stand fully utilized.

    The hotel’s basic service facilities are not comprehensive enough

    For the majority of the people, the hotel industry is not only as simple as solving the problem of occupancy, especially in the context of the era of accelerating urbanization in recent years, the pursuit of a happy life by the majority of the people has gradually become higher, and the quality of life required is also rapidly improving. The services that hotels need to provide should closely follow the development trend of the times and transform the service content from simple check-in to all kinds of daily life content.

    Providing quality sleep is not only a basic requirement but also includes high-quality catering services and services for malleable entertainment facilities. Only by establishing these developmental service facilities comprehensively can long-term. And stable development achieves, and the development of the hotel will not become a problem that managers worry about. Looking at hotel services across the country, there are still many hotels with incomplete service facilities. And they even stay at the level of traditional hotel services in the past.

    Other things;

    In addition to being able to provide customers with simple check-in services, even catering services cannot match. Although there will be some differences like hotels of different levels and levels, in the future development direction of hotels, only the core concepts that are innovative enough and keep pace with the times can stand for a long time. The current goal of establishing a smart hotel can also combine with these malleable development projects.

    Computer information technology and Internet technology can not only apply to the collection. And collation of customer information but also to provide convenience in other services. For example, fast Internet can help customers always have an Internet experience. As an auxiliary experience in the process of experiencing hotel services. If the hotel’s malleable services can be more personalized. These technologies can also apply to corresponding services. So that customers can experience modern services in the hotel.

    Although the development of these aspects requires the hotel to invest a certain amount of capital costs in the early construction stage, the intelligent management of the hotel will be able to help managers achieve higher economic benefits from many aspects of the long-term development path, including not only the capital cost investment of manpower and material resources but also the stable maintenance of customers and the new customers attracted by personalized service.

    Big data Smart Hotel Management Response Strategy

    Collection and collation of data and information

    Smart hotels are based on the multi-faceted improvement and optimization management reform of data information technology, so the collection and collation of data and information will become the basic requirement in this reform. Relevant management personnel can meet relevant needs through the introduction of modern information technology equipment and the recruitment and training of professional and technical personnel.

    In this way, it can provide basic conditions for the reform of smart hotels. Of course, in the process of continuous application of modern information technology, relevant management personnel should also pay attention to the upgrading of technical equipment, and should not stay on the initial introduction of equipment styles. In addition, regular training should carry out for the management of professionals. And technical personnel to ensure work efficiency and work quality in the daily work process.

    Hotel room reservation

    In a modern society with the rapid development of smartphones. Hotel check-in reservations can make through cooperation with some online booking apps. So that the majority of people can book hotel check-in in real-time through their smartphone terminals. You can book the check-in time and number of people according to your own needs. And you can also select room types and related supporting facilities and services online. In this way, the hotel’s occupancy rate and room booking efficiency can greatly improve.

    Introduce a large number of management talents with big data thinking

    With the development of the times, more and more people have been able to correctly recognize the importance of big data and apply big data to the development of the industry. The main purpose of big data is not to master complex and huge information, its purpose is to be able to process the data more professionally. And this process requires the introduction of a large number of management talents who understand big data and have big data thinking. Only by stockpiling more relevant talents can we better develop big data.

    Therefore, to better develop smart hotels, it is necessary to introduce relevant talents. Hotels can establish cooperative relations with universities, hotels provide positions, and universities provide relevant big data talents for hotels to achieve a win-win situation. In addition, hotels can also recruit in society, and by increasing wages and benefits, they can encourage more talents to work in hotels on big data.

    In the recruitment of talents, development engineers for big data applications should also introduce. Smart hotels have their development engineers, which can make the processing and utilization of data play a greater role. At the same time, it can ensure that when there is a problem with the system. It can effectively resolve in the shortest possible time to avoid economic losses due to data.

    Reasonable integration of smart hotel management methods and big data

    The capacity of big data is huge, there are many kinds, and the processing speed is very fast. However, in terms of smart hotel applications, there is still a need for certain integration with big data. In terms of the use of big data and smart hotels, it still takes a long time to run to be able to maximize its role. To promote the efficient integration of big data and smart hotels, hotel staff and professionals must guide, and the strong integration of the two can reduce hotel operating costs while highlighting the advantages of big data. In addition, unnecessary procedures in hotels should reduce, which can promote faster check-in in hotels.

    Standardize the use of big data

    Only by more standardized application of big data can the standardization and scale-up of smart hotels promote. If smart hotels want to develop better, they must give some correct guidance. So that smart tourism, smart cities, and smart hotels can develop together, and relevant data systems can establish. In terms of hotel information collection, more ways of storing data content should also adopt.

    And according to the needs of users, the continuous mining of information carry out. But in the process of using big data, it is important to pay attention to the user’s privacy must guarantee. Although the application technology of big data is relatively critical, it should take the lead in development compared with other industries, and continue to reform and improve in development.

    Optimize hotel information system

    If a hotel wants to become a smart hotel, can better adapt to the times, and meet the development of customers. It is necessary to establish and improve the development of hotel information systems. In this process, hotels should fully rely on online travel platforms and learn from their experience. And advantages to creating a relatively independent information collection platform. So that customer information can stand better organized, thereby building a customer information database.

    This is a process that requires long-term work, and the expected economic benefits will not achieve in a short period. Therefore, to plan for future economic benefits, smart hotels must also insist on doing it. The entire information system should be open and cannot close. If it closes, it will lose the importance of its existence. As far as the current situation is concerned, the hotel’s information collection system is still relatively sound. But it lacks an industry information-sharing mechanism.

    In this way, it will lead to errors in the statistics of the data, so the role of big data cannot reflect. Which is extremely detrimental to the development of smart hotels. Therefore, to solve this problem, an information-sharing mechanism should form between smart hotels to achieve a win-win situation.

    In the hotel customer check-in phase

    When customers come to the hotel to check-in, it is an extremely important job for them to choose and book the hotel. Customers who come to a smart hotel for the first time, understand the hotel in the hotel, which is the first step for them to come hotel. In the process of customers’ understanding of the hotel, the most important thing is to conduct a scientific. And reasonable analysis of the types of customer check-in stages based on big data. And based on the analysis results, the professional level of smart hotels should improve. In the context of current information technology, more and more customers are booking hotels online.

    When customers book and consume the hotel online, it is also a stage of maintaining the external image of the smart hotel. It is the various facilities of the hotel, as well as the brand effect and other influencing factors, that will encourage consumers to stay in the hotel. Therefore, to attract more consumers to stay in smart hotels, smart hotels must improve their overall service level. Various methods should also use to make customers become members of the hotel and attract customers to stay again.

    For example

    According to information analysis, customers who choose economical housing account for a large proportion of all customers. It can see that a smart hotel is a consumer group formed mainly by mass consumption. Therefore, smart hotels should increase their efforts to build this type of room in terms of management and configuration to meet more customer needs. In addition, to enable smart hotels to develop better, relevant infrastructure should also establish and improve. The infrastructure should have the characteristics of comfort and safety. For example, many customers will bring children to stay with them, so the hotel can prepare some toys for children to play with and some family suites and other services.

    When customers stay in a hotel, their comfort should take into account. Smart hotels should also pay special attention to customer safety. In addition to ensuring that there are no security risks in infrastructure and security facilities, they should also ensure the security of customers’ personal information. Possible problems such as customer security information leakage can analyze based on big data. And an information early warning mechanism can establish and improved. The relevant information of customer information shall not disclose. And the security of customer information can guarantee as much as possible.

    Summary

    All in all, in the new era of modernization, hotel management should also keep up with the development trend of the times, introduce popular science and technology including computer information technology and Internet technology, realize the optimization and adjustment of the hotel management system, and improve the service quality of the entire hotel industry according to the requirements of the people for the quality of life, and promote the long-term and stable development of the hotel industry.

    Correlation or Relationship between Big Data and Smart Hotel Management Image
    Correlation or Relationship between Big Data and Smart Hotel Management; Photo by Christian Lambert on Unsplash.
  • Human Resource Management Problems in Budget Hotel

    Human Resource Management Problems in Budget Hotel

    Analysis of Human Resource Management Problems in Budget Hotel. With the rapid development of the national economy, people’s quality of life has improved significantly, and people’s material and spiritual needs have increased significantly. Consumer choices have forced hotel management efficiency and quality to further improve, especially in cost-effective budget hotels.

    Here are the articles to explain, Analysis of Human Resource Management Problems in Budget Economy Hotel

    Compared with high-end star hotels, the advantages of budget hotels exist mainly manifested in low prices, a good environment, and professional service. They stand favored and loved by the people, and their development prospects are particularly broad. However, there are still many problems that cannot ignore in the development process of budget hotels. Such as imperfect management mechanisms and a lack of respect and care for employees.

    This seriously restricts the problems and improvement of human resource management efficiency and quality of budget hotels. Which is not conducive to obtaining good human resource management results, affecting customers to obtain a good experience. This leads to the deterioration of the reputation of budget hotels.

    Therefore, budget hotels must strengthen the comprehensive management of human resources, detect and properly deal with problems in human resource management promptly, promote the steady and effective advancement of human resource management, and promote budget hotels to conform to the development trend of the times and provide our customers with efficient and high-quality service.

    Keywords:

    • Budget hotel;
    • human resource management problems;
    • problem;
    • optimization strategy;
    • incentive mechanism

    With the rapid development of the market economy and the maturation of science and technology, budget hotels have shown new characteristics in the process of operation and development. The increasingly fierce market competition and the era of continuous progress have put forward greater challenges and more requirements for the human resource management of budget hotels.

    Strengthening human resource management is an important prerequisite to stimulating employees’ service initiative and enhancing their sense of responsibility. It is also an effective measure to improve service efficiency and promote customers to obtain a good experience.

    Therefore, in the future development of budget hotels, they should pay attention to and strengthen human resource management, always maintain a sense of development that keeps pace with the times, actively update human resource management concepts and explore new management models in line with the development of the times. Adapt to changes in the external environment quickly and promptly, and promote the further improvement of the effectiveness of their human resource management.

    Overview of budget hotels

    The connotation of a budget hotel

    As early as the 1950s, budget hotels appeared in the United States, and many countries and regions called them limited-service hotels. Which are hotel management forms between star hotels and ordinary guest houses and hotels. Its most prominent feature is that it is affordable and cost-effective. It provides guests with relatively complete facilities and services at low prices. Its service model is “b&b” (bed +breakfast). At the end of the 20th century, budget hotels began to appear in our country.

    With affordable room rates and relatively perfect service measures, the market quickly expanded. And it stood trusted and favored by many business people and ordinary tourists. Up to now, a large number of budget hotels such as Jinjiang Inn, 7 Days, Hanting Express, and Rujia Express have appeared in our country. The service targets of this type of hotel are generally working-class, business people, ordinary self-financed tourists, and student groups emphasizing the comfort of guest rooms and the standardization of services, highlighting the characteristics of cleanliness, hygiene, comfort, and convenience.

    Its consumption level is about in the low-to-mid range. It usually only provides accommodation services to customers and breakfast is provided directly by suppliers. There is no separate catering department, and it will not provide customers with meals, bars, shops, entertainment, and other services. Compared with high-end star hotels, the most prominent advantage of budget hotels is “economy”. But the affordable price does not mean that their service quality is poor.

    Human resource management of budget hotel

    Human resource management mainly refers to the comprehensive integration and optimization of the internal human resource structure through a series of scientific and reasonable methods and measures, relying on the recruitment, training, application, evaluation, and motivation of employees, to fully stimulate the enthusiasm of employees for work, promote their potential to stand deeply explored and fully realized, enhance competitive advantages for enterprise operation and development, maximize enterprise value, and promote enterprises to obtain good and generous benefits.

    In a nutshell, the content of human resource management is more complex, mainly involving employee recruitment and selection, employee training, employee performance management, employee safety, and health management, and many other contents. The human resource management of budget hotels mainly refers to the scientific and rational deployment of human resources based on fully considering the nature of budget hotel operations, business characteristics, service models, and other related factors, combined with rigorous, scientific, standardized, and feasible management strategies, through staff training, performance appraisal.

    And other methods, comprehensively stimulate the enthusiasm of employees. And promote them to play an active role in the operation and development of budget hotels. So that service efficiency and quality stand comprehensively improved, and our customers stand brought a good service experience. To improve customer satisfaction while promoting the smooth realization of hotel business goals.

    The main problems in human resource management of budget hotel

    The management mechanism is imperfect and lacks respect and care for employees

    At present, many budget hotels have not yet built a mature and perfect human resource management system, lack unified planning and scientific arrangements for internal personnel, and lack respect and care for employees, making it difficult for employees to have a strong sense of trust and belonging to the hotel enterprise, which directly affects the work attitude and work efficiency of employees, resulting in unsatisfactory hotel management results.

    For example, a fast and economical hotel with operations all over the country has a flat management structure, including three levels the store manager, duty manager, and staff. The latter two undertake more work content. However, the imperfect human resources management mechanism and the lack of enthusiasm of employees make the hotel service efficiency deteriorate, making it difficult for customers to get a good experience, which is not conducive to the steady and sustainable development of the hotel.

    The division of labor between managers and employees is clear, and the authority is too great. The management model of unified orders and absolute obedience to leaders exists adopted. And there is a lack of respect and care for employees.

    Management philosophy lags and lacks attention to human resources

    Many economical hotel management concepts are lagging. And the value and significance of human resource management stand not correctly recognized. And there are even situations where human resource management exists underestimated.

    Failure to support the development of human resource management from the aspects of capital, manpower, system, etc. has caused the functions and advantages of human resource management to be unable to be fully utilized and has also caused a series of problems such as insufficient enthusiasm for work and unreasonable job arrangements. Which have effectively affected the customer experience and the improvement of hotel performance.

    Lack of incentives and serious loss of personnel

    In the operation and development of budget hotels, incentive mechanisms stand generally implemented by foremen, supervisors, etc. But due to various factors, the management of many hotels has full control over work procedures and service quality. Making it difficult for ordinary employees to get the respect and care of leaders.

    At present, individual budget hotels have not formulated incentive mechanisms. And do not pay attention to rewards and punishments for internal employees. Many employees have formed a negative mentality of slowing down, resulting in the loss of hotel personnel. The problem is more prominent.

    Low staff literacy, lack of professional training, and talent reserve

    In recent years, a large number of budget hotels have expanded rapidly in China. However, these hotels generally only conduct simple onboarding training for employees. In addition, many employees and even managers and supervisors have a low degree of education. And there are generally problems such as weak professional knowledge and poor service concepts. Which have greatly affected the hotel management efficiency and the improvement of service quality.

    Many domestic budget hotels lack training awareness and talent reserve awareness and have not formulated mature and reasonable career development plans for different employees, making it difficult for employees to see their development prospects, resulting in many employees leaving their jobs and the loss of hotel employees is serious.

    The performance evaluation system is not sound and lacks effective supervision

    Many budget hotels in China attach more importance to performance management and have created performance evaluation systems one after another. However, some objective problems have effectively affected the improvement of the performance evaluation system. For example, some budget hotels have formulated a top-down evaluation system.

    The hotel headquarters is responsible for setting standards, and local branches are responsible for implementation. But the implementation mechanism is relatively rigid, lacks flexibility, and does not consider the attitudes and suggestions of employees.

    In addition, the supervision mechanisms of these hotels are imperfect. And there has been a separation between short-term performance evaluation and the company’s long-term development strategy. Many branches overemphasize interests and evaluation results in the performance appraisal process, fail to correctly recognize the nature of the appraisal, and ignore the connotation of corporate cultural management, making it difficult to guarantee objectivity and fairness in the performance appraisal results.

    Poor risk resistance

    At the beginning of 2020, the new crown epidemic suddenly broke out, causing many industries and many companies to force to shut down, especially the service industry represented by hotels. To compress expenditures and reduce operating costs, many hotels reduced wages and benefits during the epidemic prevention and control period, and many employees and even senior management resigned, causing the hotels after the resumption of work to fall into the dilemma of staff shortage, which is not conducive to the smooth completion of hotel work, but also effectively affects the customer experience, which is very detrimental to the development of the hotel.

    Optimization strategy of human resource management in budget hotels

    Optimize the human resource management system and give full play to the functions of human resource management

    In the process of carrying out human resource management work, budget hotels should actively optimize the human resource management system and formulate a rigorous and mature human resource management system. Through various methods such as rotation and training, the potential. And the value of existing human resources stands deeply tapped, and the advantages of employees promoted to fully utilized.

    It is also possible to flexibly arrange positions based on clarifying the strengths of different employees, to maximize the effectiveness of human resource management functions. City convenience hotels have done a good job in this regard, not only adjusting the human resource management system with the times but also implementing a rotation system to actively tap and use the advantages of employees, promote them to exert their abilities and charm in suitable positions and promote the continuous improvement of hotel performance.

    Adhere to a customer-centric and innovative human resource management model

    The development of budget hotels is fundamentally based on adhering to the customer-centered service concept, which also directly determines that hotels should innovate their human resource management models based on adhering to the customer-oriented. First of all, budget hotels should correctly realize that what employees want is not just a job, but a career that can realize personal value.

    Therefore, it is necessary to provide employees with suitable salaries and good occupational safety and security. At the same time, hotels need to innovate the operational content of human resource management and emphasize the planning and construction of strategic projects, such as formulating mature and reasonable human resource policies, improving staff training mechanisms, and providing human resource support for business development.

    Secondly, budget hotels should be good at developing human resources in learning and management innovation. If you want to improve the value of human capital, you should actively build a learning organization, create a good learning atmosphere, encourage and guide internal employees to improve and break through themselves, expand their knowledge horizons, and improve their business capabilities, to better serve customers and bring customers a good experience.

    Improve the salary structure and implement incentive salary design

    At present, many budget hotels implement a job salary system, that is, the salary level of the same level positions is the same, which will suppress the enthusiasm of outstanding employees to a certain extent, and it is difficult to retain outstanding talents. Therefore, budget hotels must adjust the salary structure and implement incentive salary design. First, implement a broadband salary system. Workers’ unions in the same level of positions receive different basic wages due to different levels of education.

    Generally speaking, the basic wages of workers with a bachelor’s degree are slightly higher. Then those of workers with a college degree or below. At the same time, the salary content enriches, and the enthusiasm of employees mobilizes through various forms. Such as setting performance compensation and issuing benefits, and forming a flexible and motivating salary system. At present, Hanting Express Hotel has vigorously implemented a broadband salary system and achieved good results. Which not only reflects the hotel’s emphasis on high-capable and highly educated talents. But also helps the hotel retain high-level talents.

    Secondly, build a salary structure system based on performance as the main basis. And divide the monthly salary of hotel insiders into two parts: one is the basic salary, and the other is the performance salary. Adjust the ratio of the two rationally and properly grasp the relationship between performance and salary. To stimulate the enthusiasm of employees while achieving effective control of core positions and important management personnel.

    Improve the salary structure.

    The human resources management department should improve the current salary structure according to the importance of the position. While keeping the total income of employees unchanged, the current monthly salary should divide into two parts: “Basic salary” and “performance salary”. The “basic salary” is the employee’s basic monthly salary, and the “performance salary” is the employee’s performance salary. Divide the wages of employees in important positions or decision-making management into a certain proportion. Generally about 20%, and then honor them after the performance evaluation is competent.

    This can not only mobilize the enthusiasm of employees for work, but also implement the necessary control over employees in important positions or decision-making management, promote budget hotels to actively change their operating mechanisms and ideas with the development of the times, give full play to the role of human resource management innovation, and use various reasonable and effective human resource management measures to attract and retain more talents.

    Strengthen the training of employees and build an excellent service team

    The steady and sustainable development of budget hotels is highly dependent on a management team and staff. With outstanding professional capabilities and high comprehensive literacy. Therefore, professional training for managers and ordinary employees should be strengthened to promote them to master more knowledge and skills and provide customers with more professional and better service.

    First of all, budget hotels should increase the introduction of new people, expand the scope of recruitment for the society, universities, etc., raise the recruitment threshold, strengthen strict control of candidates, and select people with solid professional foundations and high comprehensive literacy to work in budget hotels, and eliminate any form of “relationship candidates”. Ensure the quality of talents from the source, and provide a reliable talent guarantee for the steady development of various businesses and tasks in the follow-up budget hotels.

    Secondly, budget hotels should strengthen the professional training of internal staff, promote internal management personnel to update management concepts and change management methods promptly through training and learning, lead internal staff to strengthen the learning of the latest professional knowledge and skills, and promote the staff’s professional skills and service level to be greatly improved, to obtain good service results, improve customer satisfaction, and enhance customers’ sense of trust and belonging to the hotel.

    Improve the performance appraisal system and strengthen incentives for employees at all levels

    A perfect and rigorous performance appraisal system not only helps to stimulate the enthusiasm and initiative of the hotel staff. But also promotes the timely and high-quality completion of various tasks issued by the hotel. So that customers can get a good experience. Their stay in the hotel enhances their trust and belonging to the hotel. The performance appraisal system can be constructed and improved in the following ways.

    First, there is a clear division of salary levels. The senior management of budget hotels should scientifically and rationally divide positions and ranks based on comprehensive consideration of internal job deployment, development of strategic goals, and other factors, and use this as a benchmark to formulate rigorous and reasonable salary standards for each position, to form a salary system that is compatible with the development of budget hotels and combines “basic salary” and “performance salary” to encourage and motivate employees to continuously improve their business standards and enhance service awareness to obtain higher salaries, and then provide our customers with professional and high-quality services. Secondly, adjust the performance appraisal cycle rationally.

    For example

    Rujia Hotel evaluates the general manager once a year. And the general manager who performs well can often receive generous year-end performance bonuses. However, the evaluation cycle is too long. And it is difficult to find the problems and shortcomings of the general manager in his daily work in time. Which has effectively affected the improvement of hotel operation and management efficiency. To effectively solve this problem, Rujia Hotel began to implement the “4+1” model. That is a quarterly assessment plus a year-end assessment.

    At the same time, Rujia Hotel’s incentive plan has been adjusted to draw a certain percentage of the original year-end performance bonus and distribute it as a quarterly bonus. This measure is conducive to mobilizing the enthusiasm of the general manager and discovering work shortcomings promptly. And immediately taking effective measures to correct them. To promote the efficient and high-quality management of the hotel’s internal management work. To create huge profits for hotel companies.

    Implement the ”shared employees” model to give full play to the value of employees

    The outbreak of the new crown epidemic has highlighted the loopholes and problems in human resource management in many industries. And it has also made hotels deeply aware of the importance of stockpiling talents. In the operation and development of the hotel. The value of its employees can be fully realized through the following methods.

    First of all, tap professional talents and reserve talent strength. During the outbreak and prevention and control of the epidemic, the hotel business has declined sharply. When streamlining the workforce, attention should be paid to retaining senior managers. And outstanding employees and striving to achieve maximum value with the least labor costs.

    Secondly, the “shared employee” model is implemented. This means that employees will cooperate in short-term manpower output in a shared model. So that human resources can flow and the efficiency of social resource allocation can be improved.

    Conclusion

    After entering the 21st century, with the development of the times and the progress of society. The hotel industry has grown day by day, and competition in the industry has intensified, especially when people’s consumption concepts have undergone significant changes, consumption levels have increased significantly, and higher requirements for service quality are put forward. Today, our country’s budget hotels are facing important tests and challenges in the process of operation and development.

    To achieve better development, budget hotels need to further enhance the awareness and problems of human resource management, continuously improve and optimize the human resource management mechanism, carry out regular training and effectively motivate employees at all levels, promote the in-depth exploration and full play of the personal potential and advantages of employees, and provide strong human resource support for the steady development of budget hotels, and promote the smooth achievement of the strategic operating goals of hotel companies.

    Analysis of Human Resource Management Problems in Budget Hotel Image
    Analysis of Human Resource Management Problems in Budget Hotel; Photo by Christian Lambert on Unsplash.
  • Smart Hotel Management under Big Data Exploration

    Smart Hotel Management under Big Data Exploration

    A Brief Analysis of Smart Hotel Management under Era of Big Data Exploration and practice. With the rapid development of science and technology. The Era of big data technology has penetrated various industries in our country and has become an important production factor. In this context, hotels of various themes and also styles are emerging in an endless stream. Therefore, how to build their advantages to attract customers to stay in the fierce competition in the market has become the focus of current hotel management. The advent of the era of big data has opened up a new way of thinking for hotel management. And also smart hotel management model has emerged.

    Here are the articles to explain, A Brief Analysis of Smart Hotel Management under Era of Big Data Exploration and Practice!

    Based on this, this article is based on the current situation of the application of big data technology in smart hotels. Discusses smart hotel management in the context of the era of big data. And also proposes a coping strategy for the application of big data to the implementation of smart hotel management. To conform to the development requirements of the times. And meet the changing needs of the market, hotel types and hotel types have become more and more diversified.

    With the increasingly mature development of big data technology, its integration and penetration with various fields of society is deepening day by day. In terms of hotel management, under the organic combination of big data technology and hotel management, the hotel management model has undergone tremendous changes, and smart hotels have emerged. The improvement and optimization of the smart hotel management model are more in line with the requirements of people to check the location of the hotel, hotel services, and book hotel rooms online.

    It can greatly simplify the hotel check-in process, and it is conducive to promoting the development of modern hotel management and promoting hotel marketing and industry environment optimization. The “Notice on the Issuance of Publicity Themes and Slogans for the 2014 China Tourism Theme Year” issued by the National Tourism Administration is the first time to promote the transformation and upgrading of traditional hotel management models to smart hotels. It can see in the development of the contemporary hotel industry. The application of intelligent hotel management models is already the general trend.

    Overview of big data technology and smart hotel management

    (1) Big data technology

    Big data technology is an advanced technology that has emerged in the process of the continuous in-depth development of Internet technology and information technology. It is a collection of data based on computers and other equipment to obtain, analyze, process, transmit, and manage data. Compared with traditional data processing technology, big data technology has significant advantages of large data capacity, strong receptivity, fast information transmission, high application value, and utility, and its overall functional utility is far superior to traditional data software.

    Based on this, big data technology can further realize rapid processing. And the application of big data traffic when promoting the construction of smart hotel management. To use this as an important opportunity, tool, and also a way to promote the transformation and development of the industry.

    (2) Smart Hotel Management

    Based on digitization and networking technology, realizing the Informationization of hotel management and services is the core content of the smart hotel management model. The smart hotel management model is a new type of hotel management model that has emerged in the context of the Internet era to further meet the needs of the market and social development. It has formed a severe impact on the traditional hotel industry and also poses a new challenge to the hotel management profession.

    The purpose of smart hotel management is to meet the individual needs of customers. At the same time, smart hotel management also has outstanding service principles such as pertinence, comfort, and flexibility. In the actual operation of smart hotels, exclusive service plans exist formulated for customers based on big data information. Customers can also choose the location of guest rooms facing the street, close to the exit, or the center according to their preferences to meet their individual needs.

    However, because the individual needs of customers are very different, therefore. While ensuring the individual needs of the hotel. It should also conform to the principle of integrity in the construction of the smart hotel to ensure the overall function and nature of the hotel. In summary, the smart hotel management model combines the principle of integrity with the principles of room comfort and flexibility, and “removes the dross and takes the essence” of the hotel’s potential information, functions, nature, and connotations, so that the hotel has both humanistic care and high practicality, both high-end style and personalized characteristics.

    Analysis of Smart hotel management structure

    The process of intelligent management mainly involves six structural levels, namely smart hotel management, smart hotel management theory, dynamic smart hotel management, resource layer, ability layer, and the functional layer. The various structures exist closely integrated and support each other. The specific interaction form stands shown in the smart hotel management structure.

    Analysis of smart hotel management functions

    The building infrastructure and service management system are the main components of the current smart hotel management function. The security system and the smart hotel management platform system functions are used as an example for analysis. In the actual operation and also the management of smart hotels. A very strict security system has been built based on smart business philosophy and big data technology. Through the smart hotel management platform, the security system can be adjusted and upgraded.

    In addition, the smart hotel management function has also realized the construction of the EPR system (Enterprise Resource Planning) and the CRM system (customer relationship management system). Which can not only use EPR to realize the management of hotel fixed assets and human resources. But also use CRM to realize customer complaints, customer satisfaction surveys, and the establishment and management of customer personal information files. The EPR system and CRM system realize the unified and intelligent supervision of all hotel resources.

    (3) The generation and application significance of big data

    With the rapid development of Internet technology, the use of mobile devices has become more and more extensive. And various application software has become more and more diversified. Therefore, users will browse information between different software based on mobile devices before traveling. And these browsing traces are big data. Through big data analysis and collation, you can understand the individual needs of users. The generation of big data has certain application significance. Which is conducive to smart hotels distinguishing between new and old customers.

    1. First of all, it is conducive for hotels to formulate exclusive service plans for new customers. Hotels can understand customer preferences based on user big data. Analyze customer actual needs based on customer messages on online platforms, and preset guest check-in plans. And then provide personalized services for first-time customers;
    2. Secondly, it is conducive to hotels to provide old customers with services that are in real demand. After customers stay in the hotel, a series of consumption information will generate. This data information is convenient for hotels to analyze customer consumption trends and consumer preferences, and provide customers with targeted special check-in services and rooms.
    (4) Application of big data technology in smart hotels

    The first is face recognition technology. The application and promotion effectiveness of this technology in the hospitality industry are shown. Smart front desk service terminals can accelerate the development of hotel self-service, Intelligence, and informationization. The smart front desk service terminal can instantly reduce the time for booking and check-in. You only need to follow the prompts to process it quickly, without staying. And automatically issue and recycle room cards, and automatically print bills and vouchers. Which is very easy and convenient.

    Under this status quo, hotel managers do not need to focus on a single job position. And can provide services in different positions according to customer needs. Which can not only effectively improve the comprehensive ability of staff. But also stimulate their enthusiasm for work and maintain a good working attitude. To realize all aspects of smart hotel independent services. The second is intelligent parking technology. As the number of cars in our country continues to rise. The number of private cars has increased in a straight line. And cars have become the main tool for people to travel.

    In this context

    The optimization and upgrading of the overall service methods of hotel parking lots have become an inevitable trend. Smart hotels need to take into account customer parking needs and create smart parking services. With the deepening of the development of smart hotels, smart parking services have gradually become popular.

    Among them, the application of 5G communication technology and artificial intelligence technology in parking management has formed a network cloud platform system. Which is currently the main intelligent parking service method of smart hotels. Compared with traditional parking services in the past, the practical use of the network cloud platform system can make it easier for car owners to understand parking information in real-time and improve parking efficiency through AI and video technology, while also facilitating parking management.

    The smart hotel adopts the Deli Cloud platform, and its intelligent parking system architecture is intranet → parking lot entrance equipment (smart card access control machine, vacancy display screen, cloud parking access control machine, barrier gate) → exit (display screen, smart reader and reader) → parking lot exit equipment (smart card access control machine, cloud parking access control machine, barrier gate)； Intranet → 5G broadband → Deli Cloud Platform → Smart Hotel Management Computer.

    For example

    The intelligent parking system adopted by Xiamen Haicang Gulangwan Hotel in parking lot management has greatly improved the efficiency of parking lot management. The third is Artificial Intelligence (Artificial Intelligence, AI) technology. With the continuous and in-depth development of artificial intelligence technology. The application of smart hotels in artificial intelligence has become more prominent. Artificial intelligence is a modern science and technology for information calculation, retrieval, and reasoning.

    The application of artificial intelligence needs to be based on existing databases to meet the different needs of smart hotels with the support of huge databases of data and information. Artificial intelligence can learn and imitate human thinking. To solve problems based on the logical pattern of human thinking. At this stage, artificial intelligence mainly adopts analytical, human-inspired, and humanized intelligent technologies. The construction of smart hotels in artificial intelligence can further improve the service quality of hotels.

    Analysis of the current situation of big data application in smart hotel management

    (1) Insufficient ideological awareness of smart hotel management

    The smart hotel management model started slowly, and the lack of excellent experience that can be learned in the industry has caused some hotel managers to only explore and move forward on their own, resulting in insufficient ideological awareness of smart hotel management. This is manifested in hotel managers having low ideological awareness. Which makes it difficult to verify the validity of customer information resources. And related information obtains from big data, resulting in smart hotels having a huge database. But there is less actual and effective information content.

    (2) Lack of scientific planning in the construction of smart hotels

    With the rapid development of the tourism industry, hotels also have broad prospects for development under the good development trend of the tourism industry. Which has prompted the emergence of various types of hotels in an endless stream. In the fierce market competition, how to ensure the healthy and sustainable development of hotels is particularly important. Smart hotels are a new business management model that came into being in a new era.

    They have a high competitive advantage among many types of hotels. But at this stage, there is still unreasonable planning in the construction of smart hotels. For example, in the early stage of hotel construction, there was no design and planning for big data. Artificial intelligence technology, hardware, and software result in a disadvantage in the market competition. In the process of passively implementing the transformation of hardware and software in the later stage. It is often necessary to invest more time and cost, which puts the operation in trouble.

    As another example, some hotels have not conducted research on the market and customer needs in the construction of smart hotels, or lack understanding of artificial intelligence technology and big data technology. They blindly invest a lot of capital in the construction of applications and purchase hardware facilities. In the operation, it exists found that the application software or hardware provided does not meet customer needs, resulting in a waste of funds, facilities, and information resources. Which will affect the future operation and market development of the hotel.

    (3) There are shortcomings in the integration of big data and smart hotels

    At present, some hotel managers believe that big data is only an external form of expression in the Internet era in the process of building smart hotels. They believe that the smart hotel model is high-end and intelligent, completely ignoring the personalized characteristics of smart hotels. And also lacks the use of big data to tap into the hidden customer needs of cognition. Which has led to significant shortcomings in the integration of big data and smart hotels.

    Strategies and ideas for the application of big data technology in smart hotel management

    (1) Do a good job in intelligent services and improve the management efficiency of smart hotels

    During the epidemic prevention and control period. To deepen the awareness of prevention and control and avoid unnecessary close contact. The practical effectiveness of the smart hotel management model has become more and more prominent. Hotels can realize online +offline services based on the smart management model.

    1. First, they implement online reservation and order receiving services and set up online customer services to process customer orders.
    2. Second, hotels improve the management efficiency of smart hotels through the development of online intelligent software platforms. Guests can browse hotel reviews based on the online intelligent software platform, consult room types, room prices, and other information, and filter different hotels in various regions;
    3. Third, guests can also self-check-in, select rooms, self-checkout, and print bills;
    4. Fourth, smart hotels should have intelligent control systems that can intelligently control all networked terminals in the guest rooms;
    5. Fifth, smart hotels should also set up intelligent monitoring systems to ensure For the personal safety of guests. The intelligent monitoring system can conduct real-time supervision of some security risks in the hotel and has an intelligent fire control system;
    6. Sixth, the hotel should also set up fully automated public service equipment in subsequent development and construction. Such as an intelligent elevator system, intelligent navigation system, intelligent visual intercom system, intelligent parking lot management system, etc.
    (2) Strengthen cooperation between hotels and online platforms to improve overall service quality

    Through effective cooperation between the hotel and the online platform, one is to enable the hotel to collect a large amount of customer information based on the online platform to understand the actual needs of customers; the other is that customers can directly complete independent check-in, check-out and other behaviors on the online platform, saving customers time and improving check-in efficiency. The third is that after the customer checks out, he can leave the check-in experience and evaluation on the online platform.

    So that the hotel can grasp customer feedback, and then optimize the smart hotel service function and service system. To be able to provide customers with quality service, thereby enhancing the hotel’s image. In addition, compared with the traditional hotel service model, which relies entirely on its facilities to carry out services. Smart hotels based on big data technology can understand the actual needs and preferences of customers. While using external resources to provide customers with personalized services.

    For example, cooperation with other service parties, to provide customers with pick-up, tour guides, food delivery, and other services, can effectively enhance the customer experience.

    (3) Strengthen the application of intelligence and provide ideas for hotel optimization management

    In the future development of smart hotels. It should optimize and improve from the three levels of design, management, and interaction based on the advantages of big data.

    First of all, design changes to mine customer preferences based on big data technology. To meet the individual needs of customers and provide them with personalized package services.

    The second is management change. At present, smart hotel management should support by modern technology to realize the management of hotel human resources, fixed asset resources, and guest room resources, to be able to effectively schedule and control resources, and improve the quality of hotel management and the effectiveness of smart management, and effectively guarantee the economic benefits of the hotel. It should also provide hardware facilities and services such as smart elevators, smart parking lots, and smart restaurants to further promote the intelligent development of hotels.

    Finally, there is the interaction change. The current interaction method is the interaction between the hotel and the customer. The interaction method is too single. In the future development of smart hotels, the interaction method should promote in a diversified direction to realize multi-point interaction between hotels, customers, hotel suppliers, and also third-party service providers. Thereby extending service functions and meeting customers’ “one-stop” service needs. In addition, local tourism administrative departments should also pay more attention to and support the development of smart hotels. To effectively form a pattern of collaborative development of smart cities, smart tourism, and smart hotels.

    Conclusion

    In summary, in the context of the Internet era, big data technology has become a key technology for the rapid development of various industries in society. The organic combination of big data technology and hotel management has accelerated the transformation and upgrading of traditional hotel management models, improved the service level of smart hotels, and promoted smart hotels to become a unique business management model in the context of the Internet era, laying the foundation for the high-quality development of China’s tourism industry.

    A Brief Analysis of Smart Hotel Management under Era of Big Data Exploration and Practice Image
    A Brief Analysis of Smart Hotel Management under Era of Big Data Exploration and Practice; Photo by Adriana Saraceanu on Unsplash.
  • Innovation of Marketing Strategies in Hotel Management

    Innovation of Marketing Strategies in Hotel Management

    A brief analysis of the innovation of marketing strategies in the Hotel Management Industry. In the context of digitization, hotel management has undergone many changes, and hotel marketing activities have slowly exposed some problems. From the perspective of digitization, management, analyze the existing problems of hotel marketing strategies. Which stand mainly manifested in the strong arbitrariness of hotel price strategies, relatively single marketing channels, and service strategies that need to improve. Combining the problems, three innovative strategies stand offered, namely, formulating a scientific price strategy, expanding marketing channels, and formulating a suitable product strategy.

    Here are the articles to explain, A brief analysis of the innovation of marketing strategies in the Hotel Management Industry!

    With the advent of the digital age, digital technology is playing an increasingly important role in people’s work and life. Many of the content that people come into contact with in their work and life can present in digital form. Digital technology has not only improved work efficiency but also brought many conveniences to people’s lives. Hotels are a scene that people often come into contact with, and hotel scenes involve activities such as travel, conferences, and exhibitions.

    With a large number of hotels, how to attract the attention of consumers and let them choose their hotels to stay in is the core issue that hotel marketers need to think about. Digital technology has brought new ideas to hotel management, marketing, and marketers can use marketing technology to innovate marketing strategies to attract more consumers to stay. Following this idea, this article analyzes the innovation of hotel management and marketing strategies.

    Understanding of hotel management and marketing strategies

    Understanding of hotel management

    Hotel management belongs to the category of management. It produces to adapt to changes in the hotel business. With the help of the academic foundation of management. The methods of management exist applied to hotel management activities, and a systematic hotel management practice has slowly existed formed. Hotel management consists of multiple parts, including hotel lobby management, guest room management, and catering management.

    Lobby management is an important part of hotel management. The first thing consumers come into contact with before staying in the hotel is the lobby, and the last thing they come into contact with when they leave is the lobby. The front hall of the hotel inhabits an important position in the composition of the entire hotel, so hotel managers need to invest sufficient energy in the management of the front hall.

    Guest rooms are the foundation of the existence of a hotel, and managers need to ensure that guest room management is at a high level. Catering management includes many aspects, including operation and management, technology and art, etc., and has the characteristics of a short production process, various business content, and large income flexibility.

    Understanding of hotel marketing strategies

    The hotel marketing strategy belongs to the category of hotel management. It takes the needs of consumers as the starting point and obtains consumer-related information through legal channels to carry out targeted business activities. The content of the marketing strategy specifically includes products, prices, channels, promotions, services, and other aspects. Hotel managers should take into account the actual needs of the main business and execute specific marketing strategies to improve hotel management activities, thereby improving the effectiveness of hotel management.

    Hotels are different from other portable consumer goods. They cannot present intuitively in front of consumers. Some consumers who are far away from the hotel can only understand the basic information of the hotel through relevant online advertising or reviews on some online media platforms, but if you want to get the hotel’s service experience, you can only consume it in person. The sense of experience that consumers gain after personal consumption largely determines whether they will consume again, so hotel managers must formulate a comprehensive marketing strategy to gain consumer recognition of hotel services and attract them to continue their stay next time.

    However, in the digital age, consumers can use digital technology to sense the service level of hotels in advance. With the help of digital technology, hotel managers can present the scenes inside the hotel in the form of VR, allowing consumers to view the internal environment of the hotel more intuitively, thereby improving the effect of hotel marketing.

    The importance of hotel marketing strategy

    Help to position core consumer groups well

    Through the formulation of scientific marketing strategies, management, hotel managers can accurately locate the core consumer groups of the hotel, understand the distribution of consumer groups, but the main resources into the core consumer groups, and concentrate the main strength of the hotel service team to provide services that satisfy the main consumers. After identifying the main consumer groups, hotel managers can analyze and understand the living habits and interests of the core consumer groups, sort out their needs for hotel services, and then combine these data to formulate marketing strategies to improve the quality of hotel services and obtain higher economic benefits.

    Accurately locate the image of the hotel

    A comprehensive marketing strategy can help hotel marketers accurately locate the image of the hotel, and then clarify what position hotel services need to occupy in the hearts of consumers, and what strategies to adopt to meet consumer requirements. Under the direction of the marketing plan, hotel marketers can analyze the hotel’s building specifications, service performance, decoration types, etc. And make related reforms based on consumer feedback to be as close as possible to consumers’ psychological expectations. So that the hotel’s image can imprint in the hearts of consumers and win a good reputation for the hotel.

    Formulate a scientific marketing plan

    Under the guidance of marketing strategy, hotel marketers can clarify the direction. And the focus of hotel marketing activities, formulate a comprehensive marketing plan and enable marketing activities to carry out effectively. Under the framework of the marketing plan, hotel managers can promote hotel-related information on a wider scale through media promotion, character exchanges, shows, word-of-mouth publicity, etc. Establish direct contact with target consumers, and when the hotel launches a new product. Relevant information can push consumers promptly to gain consumers’ favor for the hotel.

    Problems in hotel marketing strategy

    The arbitrariness of the hotel price strategy is strong

    At present, the price strategies adopted by some hotels are very arbitrary, which has affected the hotel marketing effect. The room prices of many hotels use different pricing in the off-season and high-season. The prices in the high season are relatively high, while the prices in the low season are relatively low. In addition, in the fierce hotel competition, hotel managers will deliberately use lower prices than competitors to attract consumers to stay and obtain more customers, but this price model can easily disrupt the market pricing model.

    When facing group guests and individual guests, hotel managers will also give different prices based on the number of guests and check-in time. This kind of pricing model with strong arbitrariness lacks a fixed price mechanism. After consumers check in, the hotel will default to the consumer’s choice of breakfast, and the breakfast fee will add to the room rate. But not all consumers are willing to choose to provide breakfast as a service, especially some consumers who need to get up early to catch a plane. They don’t have time to eat breakfast at all, but breakfast includes in their room rate. This approach is a waste for consumers.

    When consumers are aware of this problem. They will dissatisfy with the hotel, thereby reducing their willingness to stay in the hotel next time. Some hotels will also compare the price strategies of competitors. The location of competitors is convenient. There are also many benefits, such as good transportation conditions, beautiful scenery, and rich food types. These conditions are completely worth higher prices. However, the above-mentioned hotels use prices that are much higher than the quality of service they provide. This is unacceptable and will adversely affect the hotel’s brand image and cause the consequences of reduced customer traffic.

    Hotel marketing channels are relatively single

    At present, the marketing channels of some hotels are relatively single, basically using traditional marketing methods. And relatively few new marketing methods stand used. Specifically, most of the booking methods used are online booking, telephone booking, etc., and the sales models used are cooperative distribution by travel agencies, promotion, and sales by hotels themselves, etc. However, driven by digital technology, some new sales channels have emerged one after another, and the more representative ones are GDS (global distribution system) and so on.

    However, hotel managers are not fully aware of the important role of new marketing channels and do not actively adopt these new marketing channels, but stick to traditional marketing channels. Traditional hotel marketing channels disconnect from hotel marketing practices. Driven by digital technology, hotel management is facing new opportunities, but at the same time, it is also facing new challenges. Hotel managers who cling to traditional marketing channels cannot cope with these new changes. This approach is not only not conducive to the improvement of hotel marketing, but also leads to a decline in hotel marketing capabilities.

    In the digital age, the role of digital platforms is becoming more and more important. Digital platforms can effectively aggregate consumer data and provide hotel managers with the data needed for marketing activities. However, using digital platforms to analyze consumer data requires a certain technical foundation. And there are relatively few hotel managers with data analysis technology. So using digital platforms as a channel to carry out hotel marketing activities has certain difficulties.

    The hotel service strategy needs to improve

    A service strategy is an important part of a hotel’s marketing strategy. A perfect service strategy can enhance consumer satisfaction and increase the probability of consumers staying again next time. However, at present, there are some problems with the service strategies of some hotels. Which has hurt the hotel’s management activities. The problems in service strategy mainly manifest in the following three aspects.

    The grassroots employees of the hotel lack marketing awareness.

    Full-time marketing is a more popular marketing strategy. Many hotel managers are implementing this marketing strategy. This strategy requires any hotel employee to have a sense of service that is “marketing all the time” during their work. This kind of marketing strategy can achieve good results. But there are not many hotels that adopt this kind of marketing awareness. Many grassroots employees of hotels believe that marketing is only the full-time work of marketers. And there is no need for other personnel to do marketing activities.

    In addition, full marketing requires hotel employees to solve problems promptly, but grassroots employees, lack corresponding authority. When encountering sudden problems, they can only report to their superiors first. And only after obtaining authorization can they start to deal with it. Which can easily delay the timing and miss the best processing time.

    There is a lack of incentive mechanisms for full marketing.

    Full-staff marketing needs to have corresponding incentive mechanisms, and most of the incentive mechanisms used are at the material level. However, in real work, only marketers can get corresponding material incentives. And although other grassroots employees of the hotel have participated in full-time marketing activities. They have no chance to get material rewards. This situation has greatly suppressed the enthusiasm of grassroots employees to participate in full-staff marketing. Thus affecting the development of the service strategy of “full-staff marketing”.

    The marketing level of marketing managers needs to improve.

    Many of the managers in the hotel marketing department promote from the group of old employees. These old employees often lack marketing experience and have weak marketing awareness. In hotel marketing work, they often fail to grasp the focus of marketing activities. And the services provided cannot completely satisfy consumers, which affects the hotel’s operating income. Facing this problem, these managers urgently need to improve their marketing level.

    Innovation of hotel marketing strategies

    Formulate a scientific price strategy

    In hotel marketing activities, price is always an important influencing factor. Under different time and space conditions, consumers’ sensitivity to price is different. So hotel marketers need to adopt a variety of price strategies to meet the needs of different consumer groups. Specifically, the following types of objects need to consider when formulating a price strategy.

    The price strategy of individual and tourist customers.

    Individual and tourist customers pay more attention to the content of the price strategy. They will focus on comparing the hotel’s price strategy before choosing the hotel to stay in. After multiple comparisons, they will choose a hotel with a favorable price strategy to stay in. Therefore, hotel marketers need to analyze consumer groups and formulate differentiated preferential policies around individual and tourist customers.

    For example, a lucky draw can be held among individual customers. And the winning individual customers can get free breakfast and lunch. Which can not only increase the satisfaction of individual customers but also increase the consumption income of catering. For tourist customers, first-time tourist customers can be provided with a free one-night stay, and at the same time. They can be provided with a good experience through high-quality service, which will help attract them to stay again.

    The price strategy of network channel customers.

    When many hotels set prices, they will adopt the practice of bundled consumption. That is, consumers need to pay for catering and parent-child paradise fees at the same time when paying for guest rooms. This price strategy has been resisted by some consumers. Therefore, hotel marketers can reform the practice of bundled consumption and give discounts to consumers who use online channels to pay, allowing them to pay for the room separately without having to pay for other expenses. . Through such a price strategy, the effect of hotel marketing can be improved.

    Provide more favorable food and beverage prices.

    It is necessary to combine the consumption habits and payment capabilities of different consumer groups to provide highly preferential food and beverage prices. For example, for group wine banquets, the price can be appropriately lowered under the premise of ensuring no loss, and room fees can provide discounted. For general individual customers, the amount of food they can enjoy can be appropriately increased.

    Expand marketing channels

    Channels are a very important element in hotel marketing strategies. Creating unblocked marketing channels can effectively improve the effectiveness of hotel marketing and achieve better economic benefits. At present, the marketing channels used more in the hotel industry are direct sales channels, network channels, and distribution channels. With the development of digital technology, hotel marketing activities are facing a new environment. And it is necessary to expand marketing channels and improve marketing effectiveness. Specifically, expanding hotel marketing channels can be started in the following aspects.

    Revolutionize the reservation system for room check-in.

    Most hotels have their booking systems, but these booking systems have been used for a long time, making it difficult to meet the booking needs of consumers in the digital age, and innovation is needed. In the digital age, hotels need to introduce advanced digital platforms to take advantage of the advantages of the platforms to provide consumers with a convenient choice platform. For example, you can use GDS (Global distribution system) to provide consumers with a convenient hotel query platform, allowing consumers to better book hotels.

    Establish interactive digital marketing channels.

    With the development of digital technology, people use social media more and more frequently, and work and life are also inextricably linked to social media. Social media has the characteristics of interactivity and node-based. Hotel marketing activities need to combine these characteristics of social media and use evolving digital technology to promote interactive digital marketing activities so that hotel brands can be continuously promoted in social media communication.

    Strengthen contacts with network distributors.

    Online distributors can effectively increase the visibility of hotels and increase the occupancy rate of hotel customers. Hotel marketers need to strengthen cooperation with distributors and use online distributors to promote hotels. Online distributors include various websites, such as, etc., as well as various search engines. Such as Baidu Encyclopedia, Sogou Encyclopedia, etc.

    Formulate appropriate product strategies

    What the product strategy needs to solve is the problem of consumer demand. Hotel marketers need to combine the actual needs of consumers to formulate appropriate product strategies. Before formulating a product strategy, hotel marketers need to conduct a detailed analysis of consumer groups. Understand the preferences of different consumer groups, and provide differentiated products. Specifically, when formulating a hotel product strategy. It is necessary to analyze the needs of core consumer groups and individual customer groups.

    The product strategy of the core consumer group.

    The core consumer groups of the hotel industry are commonly used in government reception and business meeting scenarios. For the former, hotel service personnel need to understand the needs of the leaders in advance and conduct careful and meticulous observation during the service. They cannot bring electronic transmission equipment into the venue. And they must cooperate with security personnel to do a good job of inspection. For the latter, it is necessary to fully communicate with customers, and provide the necessary equipment. Such as sound equipment, projection equipment, etc., and at the same time do a good job of corresponding catering services and provide emergency safeguards.

    Product strategy for individual customer groups.

    Hotel marketers need to create exclusive products for individual customer groups and provide necessary services. Provide them with books and parent-child entertainment venues that they can read. So that they can have a comfortable mood during their stay in the hotel. In short, in the digital age, there have been many new changes in hotel management activities. And the original hotel marketing strategies have also exposed some problems and need to be innovated. Driven by digital technology, the innovation of hotel marketing has many new opportunities. Hotel marketers need to make full use of digital technology to innovate hotel marketing.

    Innovation of Marketing Strategies in Hotel Management
    Innovation of Marketing Strategies in Hotel Management; Photo by Austin Distel on Unsplash.