What is the MMIS (Multinational Marketing Information System)?
A multinational marketing information system (MMIS) is a tool that aims to reduce the chances of mistakes being made when…
International Business
International Business:
Meaning and Nature of Business Negotiation
Introduction to Business Negotiation: Negotiation is a basic human activity. It is a process we undertake in everyday activities to…
What is the role of Cultural Sensitivity in International Trade?
Explanation and Learn, What is the role of Cultural Sensitivity in International Trade? Learn What? Culture plays an important role in…
What do you understand about International Advertising?
International Advertising essay, generally speaking, is the promotion of goods, services, companies, and ideas, usually in more than one country…
The Advantages and Disadvantages of Glocalization in International Business!
What is the Advantages and Disadvantages of Glocalization in International Business? Globalization pulls the countries out, from their detachment into…
What is Glocalization? Meaning, Definition!
Glocalization (a portmanteau of globalization and localization) is the adaptation of international products around the particularities of a local culture…