Category: Business Content

Business Content!

Business Content, Opportunity, and Small Business Ideas, Businesses can privately own, not-for-profit or state-own. An example of an Online eCommerce industry is Google Searching Web and also Facebook Social Site.

While a mom-and-pop catering profession is a private enterprise. Every industry requires some form of investment and enough customers to whom its output can sale on a consistent basis in order to make a profit. An organization or economic system where goods and services stand exchanged for one another or for money.

A business (also known as an enterprise, a company, or a firm) is an organizational entity and legal entity made up of an association of people, be they natural, legal, or a mixture of both who share a common purpose and unite in order to focus.

Their various talents and organize, their collectively available skills or resources to achieve. Specific declared goals are involved in the provision of goods and services to consumers. A profession can also describe as an organization that provides goods and services for human needs.

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  • How to the best ways to use Electronic Invoice Free

    How to the best ways to use Electronic Invoice Free

    How do avoid pitfalls in electronic invoice free tools management? 15 useful tools you need to know about your finances. Electronic invoices refer to the receipt and also payment vouchers issued and collected in electronic form by units. Or individuals in purchasing and selling commodities, providing or receiving services, and engaging in other business activities. Also, They have the same function and legal effect as ordinary invoices.

    Here are the articles to explain, the best 15 useful Electronic Invoice Free Tools

    Compared with essay invoices, the electronic signature used in electronic invoices ensures the uniqueness, non-repudiation, and non-tampering of invoices. It supports the functions of network transmission and storage, which makes the storage, inquiry, and retrieval of invoices more convenient. It is also more conducive to the supervision of online transactions and the maintenance of consumer rights.

    Since the introduction of electronic invoice free tools in 2015. Also, Various industries have accelerated the transition from paper invoices to electronic invoices. While enjoying the convenience, there is also much corporate financial personnel. Who has encountered headaches such as repeated reimbursement and difficulty in distinguishing authenticity? At present, more and more electronic invoice tools have appeared on the market, providing services ranging from electronic invoice issuance, identification, inspection, storage, reimbursement and accounting, and even electronic accounting file management, etc. risk capability.

    Kingdee Invoice Cloud

    Founded in Beijing in 1993, it integrates artificial intelligence, big data, cloud computing, blockchain, OCR image recognition, and other technologies to provide enterprises with comprehensive solutions such as invoice management, image management, and electronic accounting file management. Invoicing service supports all tax control equipment (including golden tax disk, tax control disk, tax Ukey, and blockchain electronic invoice). All kinds of invoice issuance, printing, red printing, voiding, query, management, signature, and other functions. The ticket collection service realizes the innovation of fiscal and also taxation management processes. Such as automatic form filling, intelligent audit, automatic certification and deduction, and automatic electronic filing.

    51 Invoice

    It affiliates with Aerospace Information Co., Ltd. and was established in Beijing in 2000. Also, Relying on big data, cloud computing, the Internet of Things, blockchain, and other technical means. It provides enterprises with solutions in integrated electronic invoice free tools management, invoicing and sales invoice management, and electronic non-tax bills. The provincial platform directly connects with the enterprise ERP, centralized hosting of equipment, and personalized invoicing services are provided. For enterprises of different sizes, we provide a variety of product solutions. Such as stand-alone versions, and service versions (self-built platform, hosting, and rental).

    Booz Software

    Founded in Fujian in 2001, it is a service provider in the field of electronic bills and government procurement informatization. Focus on the three business sectors of government smart finance, digital procurement, smart city + digital village. Also, Financial electronic bills realize the paperless and electronic control of the whole process of issuance, management, transmission, inquiry, storage, reimbursement and accounting, and social application. Which improves the convenience of business processing for finance, invoicing units, and payers.

    Pulian E-ticket Cloud Platform

    Founded in Jinan, Shandong in 2001, it is a provider of comprehensive management information solutions for large group enterprises. Its electronic invoice free cloud platform is an innovative application of the combination of blockchain technology and also the electronic invoice full life cycle process. At present, a system based on electronic invoice issuance/circulation/delivery/collection/reimbursement scenarios has been built. The advantage of the platform is that it is decentralized, and reduces multiple authentications, data transmission, and data access. And other technologies, and improves the security factor of enterprise data.

    Aisino Aerospace Information

    Founded in Shanghai in 2007, it jointly invests with Aerospace Information Co., Ltd. Shanghai Aerospace Control Technology Research Institute, focusing on finance, taxation, and other fields. The main business is the promotion and application and technical support of the national golden tax project VAT invoice system, electronic invoices, POS machines, etc., and the research and development and sales of fiscal and taxation integration software. The electronic invoice platform provides electronic invoice issuance, storage, signature, inspection, download, and other services. In strict accordance with the requirements of the State Administration of Taxation, it connects with the VAT electronic invoice free system. Also, According to the actual situation of different users, provide diversified access solutions.

    Ruihong Network

    Founded in Beijing in 2014, it is a comprehensive service platform for electronic invoices. Also, E-invoice-related products for enterprises include invoice issuance, VAT invoice management platform, enterprise invoice reimbursement verification platform, Ruiyibao, ticket e-send, etc. Provides invoicing methods such as scanning code, client, APP, and API access, multi-store management, multi-channel push, compatible with various types of tax control equipment, and provides rich invoice management functions to support double checking.

    Invoice pass

    Founded in Shenzhen, Guangdong in 2011, it is a cloud platform for electronic invoice services. Provide invoice issuance, storage, delivery, collection, identification, inspection, certification, reimbursement, bookkeeping, declaration, and statistics. And other full life cycle services for invoices, finance, and taxation, and users can complete electronic invoice full-line business processing on one platform. Scenarios such as code-scanning invoicing, manual invoicing, mobile invoicing, and system docking invoicing support. Furthermore, Consumers can receive electronic invoices through SMS, WeChat, or email, which is convenient and fast.

    Baiwang Cloud

    Founded in Beijing in 2015, it is a SaaS service provider for the Industrial Internet, providing governments, enterprises, and public organizations with digital solutions and services such as bill compliance management and control, smart financial and taxation services, digital financial supply chains, and data technology services, covering everything from procurement optimization. , reconciliation and settlement, electronic invoices, smart finance and taxation, and digital business closed loop of payment financing. Bill compliance management and control product line, providing free basic invoice services, bill compliance management, automatic bill processing, bill intelligent insight, and other services.

    Baiwang Cloud Ticket

    Founded in Beijing in 2014, it commits to the research and development, production, sales, and service of tax information industry solutions. It mainly engaged in tax-related software and hardware series products such as tax control panels, tax UKey, tax control servers, self-service tax terminal systems, etc. At the same time, it has developed value-added services such as enterprise-side invoice digital cloud management platform and enterprise-side smart finance and tax platform. Cloud invoicing adopts IoT technology, taxpayers use the tax control box to access the Internet and can issue and print VAT invoices through mobile apps or WEB browsers. For enterprises that need to scan the code to issue electronic invoices, the cloud ticket platform provides H5 invoicing services to realize third-party connections and complete electronic invoice issuance, push, and other functions.

    Ticket Easy Pass

    Founded in Shanghai in 2015, it is a cloud platform solution provider for supply chain information collaboration and VAT invoice management. The bill management platform product provides enterprises with value-added tax services centered on sales management and input management. Also, It supports one-stop automated processing from business-driven invoicing to invoice circulation. Supports compliance verification of face commodity sensitive words, corporate blacklists, and buyer information to help companies avoid management risks in advance. Provides invoice collection, OCR identification, invoice inspection, and Full life cycle management capability from deduction certification, and statistical table generation, to statistical table signature confirmation.

    Ticket Pass

    Founded in Beijing in 2016, it is an electronic invoice free service platform. Enterprises do not need to deploy additional systems. Based on the existing anti-counterfeiting golden tax disk, electronic invoices can issue with only a few upgrades. The golden tax disk connects to Tiaotongbao, and the installation can complete by plugging in the Internet cable. Also, The mobile APP can issue electronic invoices without printing equipment. Only the mobile phone number or email of the payee requires, and the system automatically pushes the invoices. The invoices are stored in the cloud for management and storage Convenient.

    Cloud ticket every moment

    Affiliated to every moment technology, established in Hangzhou, Zhejiang in 2015, intelligent cloud financial products and solution service providers. It owns products such as every moment reimbursement, every moment file, every moment cloud ticket, business travel ecological cloud platform, and every moment intelligent financial sharing cloud platform. Every Moment Cloud Ticket is an ecological and digital collaborative cloud platform for industry, finance, and taxation, which mainly covers four business modules: receivable sharing, payable sharing, VAT invoice management, and an electronic invoice free tools service platform. By connecting upstream suppliers and downstream customers, we build an ecological data network for enterprise procurement and sales and improve the efficiency of internal and external collaboration and data collection.

    Elephant Smart Tax

    Affiliated to Elephant Huiyun, an invoice full life cycle management, and tax information management service provider. In 2016, it stood jointly funded and established by Aerospace Information Co., Ltd. and Jingdong Group, located in Beijing. Provides a series of products and services such as the integrated issuance of paper and electronic invoices, input invoice management, enterprise reimbursement management, tax management of all taxes, invoice image management, tax declaration, and tax-related risk management and control. Its product, I-Tax, is dedicated to helping companies standardize tax management, control and prevent tax risks, and reduce tax costs.

    Nuo Nuo Network

    In 2017, it stood invested and established by Aerospace Information Co., Ltd., located in Zhejiang, with application products. Such as Nuonuo invoices, fast invoicing, and intelligent coding as the core, providing users with multi-industry. And multi-scenario full-life-cycle management of invoices, creating industry, invoicing, and The overall solution of finance, tax, and file. Nuo Nuo Invoice supports web invoicing, mobile invoicing, batch invoicing, code scanning invoicing, audit invoicing, and other invoicing methods. It has connected with mainstream system service providers in multiple industries and can provide personalized invoicing solutions for different industries. Tax control equipment hosting, to realize the simultaneous invoicing of multiple people in a single tax disk. There is no need to equip a special computer, which reduces the cost of corporate billing.

    Gao Deng Technology

    Founded in Shenzhen, Guangdong in 2017, it is a financial and taxation technology service provider. Based on cloud computing, blockchain, big data, and other technologies, the Gaodeng invoice management platform provides enterprises with the management of purchase and sales items and realizes the integration, standardization, and intelligence of business, finance, and taxation. It supports paper and electricity mixed opening and is compatible with a variety of tax control equipment. And has online invoicing service capabilities such as invoice collection, issuance, and collection. As well as technical capabilities such as invoice inspection, OCR, and PDF format.

    How to the best ways to use Electronic Invoice Free Image
    How to the best ways to use Electronic Invoice Free; Photo by Simon Kadula on Unsplash.
  • Business Card Design Ideas for Millennials

    Business Card Design Ideas for Millennials

    One way to do this is by having a unique business card design that reflects their personality and style. Millennials always look for new and innovative ideas to make their businesses stand out. Here are some business card design ideas for millennials that will help you create one-of-a-kind cards that will get noticed:

    Introduction: millennials and business cards design

    As a millennial, you always look for new and interesting ways to stand out. Business cards are one of the first places to start. Here are some business card design ideas that will help you appeal to your peers:

    1. Use bright, bold colors. Millennial pink is always a good choice.
    2. Incorporate geometric shapes or patterns into your design.
    3. Make sure your contact information is easily visible and legible.
    4. Think outside the traditional rectangular card shape – try a circle or oval instead!
    5. Use a personal photo as your card design.
    6. Make it interactive by including QR codes or links to videos or photos on social media.
    7. Give them out interestingly – think beyond the standard handshake!

    The modern business card: making a good impression

    The modern business card is a smart and simple way to make a good impression. From traditional cards with your name and contact information to more creative designs, This logomaker.net generator will allow you to create a custom logo design in less than 10 minutes. there are plenty of ways to make your business cards stand out.

    Here are a few design ideas for millennials:

    1. Use clean, minimalistic design: Simple yet stylish business cards will make you look professional and put-together. Keep the design clean and easy to read without any clutter.
    2. Incorporate personal details: Use your business cards as an opportunity to show off your personality. Include a photo or an interesting fact about yourself to help you stand out from the crowd.
    3. Be eco-friendly: With more people becoming environmentally conscious, using eco-friendly materials for your business cards a great way to show that you care about the planet.

    Designing for millennials: keeping it simple

    Here are a few key things to remember when designing business cards for millennials. First, less is more. A simple, clean design is more likely to appeal to millennials than a busy, cluttered one. Second, make sure your contact information is up-to-date and easy to find. Millennials are used to finding what they need quickly and easily, so if your contact info is buried in a sea of text or hard to read, they’re likely to move on. Finally, don’t be afraid to experiment with new technologies – QR codes, NFC chips, and even augmented reality can all be used to make your business cards stand out from the rest.

    Business card ideas for millennials: branding and personality

    What do you think of when you hear the word business card? If you’re a millennial, chances are you think of something boring and outdated. But business cards don’t have to be dull; they can be a great way to show off your personality and brand.

    There are plenty of business card design ideas for millennials, so whether you’re into minimalism or want something a little more fun, there’s sure to be a perfect design. And remember, your business card is often the first impression people will have of your brand, so make sure it reflects who you are and what you stand for.

    Be memorable: unusual business card designs for millennials

    There’s no question that first impressions are important, especially regarding business. So what better way to make a good impression than with an eye-catching, unique business card?

    For millennials,  who are always looking for ways to stand out from the crowd, an unusual business card is a great way to do just that. And with so many creative options available, there’s no excuse not to have business cards that pops.

    Here are just a few ideas to get you started:

    1. Make it interactive: Interactive business cards will make an impression. You could include a scratch-off element or make it into a mini-game.
    2. Go for bold colors: Bright, bold colors are very much in style right now, so why not use them on your business cards?
    3. Get a QR code: If you’re feeling adventurous, you could use a QR code on your business cards. It’s not for everybody, but it sure would get people talking.

    Conclusion:

    In conclusion, here are a few key things to remember when designing business cards for millennials. First, make sure the design is clean and simple. Second, use bright colors and bold fonts to make a statement. Finally, don’t forget to include your social media handles so that millennials can connect with you online. With these tips in mind, you’re sure to create a business card that will appeal to millennial customers.

    Business Card Design Ideas for Millennials Image
    Business Card Design Ideas for Millennials; Photo by Nick Adams on Unsplash.
  • Green marketing examples social economy development

    Green marketing examples social economy development

    What advocates now is green consumption. Green marketing examples – As a long-term benefit, green marketing is also essential. Among them, green marketing can increase market share and improve market competitiveness after the whole people have implemented green consumption. Novel marketing will drive the activation and vigorous development of the market. Now that our country’s population is growing, the employment situation is grim, and the environmental impact is becoming more and more serious. The recent smoggy weather is a hot spot, so promoting green marketing is a top priority and urgent.

    Here are the articles to explain, The relationship between green marketing examples social economy development

    After understanding the relationship between social economy and green marketing in the market with examples. To develop this relationship and achieve the goal of building a resource-friendly society. This is what we should do, and it is a topic that must discuss and study. To achieve this goal, consumers, enterprises, and governments should all lead by example, implement marketing, consumption, and other policies under environmental protection, and establish a long-term model of harmonious coexistence between man and nature.

    What is green marketing?

    (1) The concept of green marketing

    Green marketing was proposed abroad as early as the 1980s, and it was implemented abroad in the 1990s. Later, after cultural exchanges, the Fifth Plenary Session of the 16th Central Committee of the Party pointed out that building a friendly society, is essential for green marketing. Green marketing refers to a marketing method or method that takes the protection of the ecological environment as the main purpose, builds a green culture, matches the green consumption of consumers, and satisfies the ecology and consumer concepts.

    When companies promote their products. They all use green consumption as the main theme and promote and advertise the concept of green consumption. That is healthy and environmentally friendly for their products. For example, a long time ago, Acorn International had a green logo that was very eye-catching. Which was the concept of green consumption that was close to nature and close to consumption. Acorn International is an infomercial that promotes a marketing model that is convenient and reduces people’s driving.

    Its products, such as good back and the like, are made of environmentally friendly materials. For example, good back materials use a composite material, especially the imported diving materials used in the improved U9 products. Which are decomposable under certain conditions. Such a healthy consumption concept is deeply rooted in people’s hearts, environmentally friendly, and in line with consumer tastes. Such marketing is a kind of green marketing.

    (2) The difference between green marketing and traditional marketing

    Traditional marketing is general marketing understanding with examples. Which is mainly centered on promoting products and asking consumers to accept products. Rather than green marketing which caters to green consumption. Traditional marketing emphasizes the transaction between the two parties more and achieves the purpose of the transaction. This is the purpose. The only thing they have in common is to introduce the characteristics of the product. But traditional marketing methods, it is closer to people’s living habits.

    After all, green consumption is a new concept for most people, a new term that has never stood exposed to before. In traditional marketing, in the process of marketing, consumers can directly feel the characteristics of the product and the role of the product. In the new green marketing, what customers feel may not be so directly felt. It is more of a healthy consumption method and attitude, as well as an environmentally friendly and healthy product. Which will guide consumers more towards healthy consumption and reasonable consumption.

    Because of the particularity of green marketing, the marketing method tends to carry out in a one-to-one model. It is appropriate to put oneself in a position for the sake of consumers. Green consumption considers for the sake of social interests. For the benefit of the whole society, and the sake of the scientific outlook on Development. Traditional consumption is only for profit, and the purpose of promotion achieve through product and price concessions. Green marketing refers to the energy-saving and environmental protection characteristics of the product with their examples. The product positioning is to choose green, healthy, environmental protection, etc., to serve customers in terms of service and quality.

    The relationship between green marketing and socio-economic development

    (1) modern enterprises must choose the necessary ”green” concept

    Modern science and technology advocate an innovative and green consumption model, and many consumers like healthy products that are suitable for themselves and their needs. Only when there is demand in the market will consumption generate. Enterprises must pay attention to the psychology of consumers in the marketing process. This model is a two-way choice model. Green marketing is a kind of representative of “green” with a healthy color. It brings to enterprises not only the kind of marketing model that consumers intuitively feel but also other psychological hints to maintain ecological balance.

    Because of the continuous introduction of policies, the country attaches great importance to environmental protection and sustainable development, so companies must support policies, otherwise they will be forcibly resisted. Green marketing has a distinctive mark. It integrates into all aspects of the enterprise, including marketing, product research and development, product sales, and product after-sales service. It is a process of full green ecology, attaches importance to environmental protection, and advocates environmental protection. Not long ago, the popular “firewood turkey” promoted a kind of eating healthy wild chicken.

    Other concepts

    The concept of firewood turkey makes people remember the taste of childhood love by consumers. Moreover, the chicken was killed on the spot, fresh and intuitive. Which gave consumers trust, indicating that the chicken was healthy and not less than two patties. But soon, it was closed by the environmental protection department, because when burning firewood. Will produce a lot of thick smoke, which is not only detrimental to health. But also affects the surrounding air quality, especially this year.

    Focus on the improvement of air quality, PM2.5 index. But this firewood turkey violates this, so the business will not last long. Therefore, the production concept of an enterprise must revolve around the protection of the ecological environment and a suitable and healthy green marketing method. Only then will such a business last for a long time, and it will stand the inspection and supervision of time and society.

    (2) Is the driving force for promoting economic development

    For green consumption, there is a market when there is demand. More people pay attention to their health today. Since Chai Jing became ill because of the birth of her daughter, she has started to study smog. What I want to discuss here is that modern people are becoming more and more aware of the protection of the environment and paying more and more attention to their bodies. The number of physical examinations every day is increasing.

    This increase, on the one hand, means that people are now very concerned about their bodies. And at the same time, the environment changes. Fearing that they will affect by an environment that is not particularly healthy now. With such an idea, there is such a demand. In the beginning, many companies began to make changes to some daily chemical products. The changes in many details give consumers an intuitive feeling that the texture of the product is different. The packaging of many products paper-base.

    When customers buy things, they will know the high quality of the product. If they change to plastic, there will be no such texture. They feel that the product is cheap, or even worse. This also promotes the sales of products, which also achieves the effect of environmental protection. There are still many electrical appliances. The development of electricity is not easy. There will be coal and other substances.

    Other Driving force

    Although there are new energy sources, they supply by coal and other substances. Many electrical appliances use energy-saving technologies. Such as variable frequency air conditioners and energy-saving refrigerators. Which are both environmentally friendly and power-saving. Many consumers are willing to consume such products. Besides, when it comes to eating, people take food as the sky, and applying green marketing methods to eating is a multiplier with half the effort.

    For example, the more popular health soup pot is healthier than the hot pot, and it is suitable for a wider range of people. The elder, children, young people, middle-aged, women, and other different strata love it, and they also fancy the concept of healthy eating. It is not so much an idea as a business opportunity. This kind of healthy consumption method is loved by customers, needed by enterprises, and needed by this society. It is the driving force of the entire economy and the foundation for long-term sustainability.

    (3) It is a necessary product for sustainable development

    Sustainable development is a long-term vision. Our life on earth is not only the supply of our generation but also the reproduction of people, which will continue to develop for millions of generations. Therefore, the protection of the environment is a must, and examples of green marketing will be a benchmark for market trends and directions. To implement the concept of sustainable development, it is necessary to pay attention to the impact of products, life, and processing sites on the environment and ecology.

    Therefore, the comparative product of sustainable development is green marketing examples. My country is a large agricultural country. In the early days, the foreign affairs movement began to develop the industry. But at that time, I did not pay attention to the protection of ecology. It was only later that I realized the importance of the ecological environment to us humans. Although at that time, productivity and competitiveness were improved, it affected the environment, which was felt by everyone. The development of refrigerators is such a journey.

    In the past, there were fluoride refrigerators, which caused serious damage to the atmosphere. Later, because of this problem, someone would reform and develop the technology. The current fluorine-free energy-saving refrigerators have not increased the burden on the environment, and the technology has existed improved. It means that this is not only a change of times but also economic and technological development.

    There are also the previous fur clothes. Which are highly sought after, and the killing of animals is illegal, and this practice existed later banned. With the current artificial fur, this is human wisdom, human self-awareness, and the improvement of technical ability. This is how it comes. There is no doubt that the green marketing model promotes economic growth and stimulates market flow.

    How to achieve green marketing.

    (1) Full cooperation between the government and enterprises

    Publicity is a skill, but also a right. If the government cooperates with companies to promote the importance of green consumption and make it deeply rooted in people’s hearts. Through publicity efforts at all levels and vigorous publicity in villages, townships, towns, counties, cities, provinces, etc., the influence is as influential as Chai Jing’s “under the dome”.The government and enterprises should first warn people about the destruction of the ecological environment, how much it affects humans, and the importance of the ecological environment to all of us.

    Secondly, they should develop green education, etc., and carry out publicity in green education, not only in the living community but also in work and study. Companies publicize to employees, teachers publicize to students and delve into the psychological roots. The concept of green consumption can promote through online videos, news and other media, and public service advertisements that combine corporate products can use. This is a win-win solution. Such propaganda has made people realize that this is not only a consumption model, but also a natural form, and the society will eventually tend to have certain economic value.

    (2) In the production process of an enterprise, it is necessary to apply the concept of green consumption

    Some of the green enterprises in our country are still stuck on how to strive for greater profits. Such green consumption stands deeply embedded in the business philosophy of the operators, so the operators of the enterprises need to promote green. It is not easy for companies to do this consciously, so this requires the power, supervision, and supervision of the public. In the production, processing, sales, and after-sales service of products, a fully integrated green model.

    The understanding of ”green“ is to integrate it into the business activities of the enterprise as a ”business philosophy”. For a green marketing combination, don’t pursue immediate benefits, and aim for the long term. As an enterprise, as a CEO, you must have a keen vision and flexibly apply green marketing to every link, from green products, from green prices, from green channels, from green promotions… To cooperate and integrate them. Only in this way can the green marketing examples of enterprises adapt to market demand and be sustainable.

    (3) Formally transform the enterprise

    In the trademark, it is necessary to focus on the meaning of green environmental protection. Furthermore, In advertising and branding, this is not only to baptize the company’s greenness but also to increase its brand effect. In advertising, don’t blindly talk about the intuitive attributes of the product, give customers a healthy attitude from the side, and make the effect of public service advertising.

    In particular, there are some advertising words and advertising slogans that must be clearly stated. That the characteristics of the product are closely related to ecological protection and health. Establishing a good green-friendly image of an enterprise can help enterprises more widely and directly transmit their green reputation to market segments. This is beyond the reach of promotion. It can also improve the competitiveness of enterprises and bring a good reputation and absolute advantages to enterprises.

    Conclusion

    There are many opportunities and challenges facing our country now, and we need to resolve them one by one. In international exchanges, the improvement of technology can minimize costs and maximize benefits. Seek a kind of green and environmentally friendly technical support, spread the green marketing examples, and concepts, receive it and realize mutual learning. Now that the global economy is in line with our country’s basic national policy, we must take the road of sustainable development, implement a scientific outlook on development, and realize a resource-friendly society to perfection.

    In the future development of enterprises, they must restrain their behavior, not carry away by immediate interests, respect society and nature, and take the road of sustainable development where population, economy, society, environment, and resources promote and coordinate each other. To adapt to the times, change, and innovate, we must conform to the laws of natural development, and achieve reasonable green marketing and reasonable green consumption. Civilization takes small steps and policies stand vigorously pursued. The whole society must work together to build a resource-friendly society, jointly achieve economic growth, and achieve the goal of common prosperity. It will not be far away.

    Green marketing examples social economy development Image
    Green marketing examples social economy development; Photo by Markus Spiske on Unsplash.
  • Australian Wheat Board AWB Scandal Case Study Essay

    Australian Wheat Board AWB Scandal Case Study Essay

    Case Study of Australian Wheat Board AWB Scandal Criminology Overview with Simple Essay. This essay will talk about the main organizational shape and motives of the Australian Wheat Board scandal. Hereafter referred to as AWB. This used to be a scandal of international magnitude, whereby AWB paid tremendous economic bribes to Iraq officers in blatant non-compliance with the guidelines set out in the Oil-for-Food program. Which used to hook up by using the United Nations. Moreover, this essay will talk about the proof introduced in the “Cole Royal Commission”. An inquiry was set up to look at the habits of numerous Australian organizations regarding the oil-for-food program. AWB a governmental corporation used to be the principal employer beneath scrutiny.

    Here are the articles to explain, Criminology Overview on a Case Study of Australian Wheat Board AWB Scandal Essay

    This essay will also examine the regulatory failures that facilitated corruption at the Governmental level to occur. Which remained predominantly unfettered for a protracted period. Incidences of governmental and corporate corruption and deviant behavior. Which often involve considerable numbers of active or passive participants, and are seldom the result of opportunism alone. But are far more often insidious and methodical by nature.

    The AWB case is a clear illustration of governmental corporate culture and demonstrates a plethora of systemic regulatory and policy failures. All of which further influenced and defined the AWB’s decision-making process and unethical posture. Lastly, the aforementioned material will discuss commencing with a summary and literature review. And comprehensive case analysis to demonstrate the ubiquitous nature of this particular type of Governmental crime. Which sits under the broad ambiguous umbrella of ‘white-collar’ crime.

    Case Summary

    Contemporary society in a globalized world demonstrates an almost overwhelming abundance of criminal activity, in particular, ‘white-collar crime’. However, numerous types of research demonstrate that not all crimes and criminals stand dealt with in the same manner. In fact, on closer examination, research has suggested that there is an innate tendency for specific crimes. And criminals to positively overlook, typically these being crimes of the powerful, primary example is that of the AWB scandal.

    The questionable Utilitarian approach of “seeking the greatest good for the greatest number of people”. Found assumed by the AWB and its Board, analyze in the Cole Enquiry Report. The Cole Report stimulated awareness of the fundamental deficiencies in both corporate governance and culture. Which play a significant function in permitting or precluding the occurrence of unethical conduct. Furthermore, the inaction demonstrated by the Australian Department of Foreign Affairs and Trade hereafter referred to as DFAT, and the Australian Federal Government in investigating claims against AWB further highlights the systemic failures that permitted AWB’s unethical behavior to prevail.

    Key causes

    The key causes of, and major influences on unethical behavior determined from the Cole report are:

    • The AWB organization’s strong profit-driven demand to meet financial or business objectives. And the promotion of tolerance for illegal/criminal acts (white-collar crime)
    • A culture of “getting the job done”, where corrupt acts stand justified under the proviso. That the greatest good will achieve for the company
    • A lack of control mechanisms and moral agents in both corporate and public sector governance
    • The implication of privatization of Australian rural entities
    • Policy and Regulatory design and the lack of adherence and implementation
    • Governmental oversight of wheat growing monopoly, international monopolization
    • Conduct of foreign policy – misconduct United Nations Oil-for-Food-Program – International Trade Sanctions.

    One crucial aspect to consider is that Australia is a signatory to both the United Nations Convention Against Corruption. And the Organisation for Economic Cooperation and Development Convention on Combating Bribery of Foreign Officials in International Business Transactions. Australia’s interpretation of the aforementioned United Nations Convention is “The Criminal Code Amendment (Bribery of Foreign Public Officials) Act”, referred to as the “Bribery Act”. Which is the Australian Parliament’s legislative implementation of the latter convention.

    Review for Australian Wheat

    It is common knowledge that conventional criminals consider it normal to utilize any instrument or weapon to perpetrate a crime. Therefore, it would also seem normal for organizations to utilize the organization itself to acquire money from ‘victims’ by way of its deviant misbehavior. These ‘victims’ are varied and may be customers or members of the organization themselves. This is a prime example of what refer to as the organizational weapon. The organization is for white-collar criminals as the gun or knife is for conventional criminals.

    Harris and Hartman (2002), state that an organization’s culture consists of the values, norms, and attitudes of the people who intrinsically make up the organization. Moreover, the stated values demonstrate what is important; whereas norms reveal expected behavior; attitudes expose the mindset of individuals. Therefore, organizational culture informs people about what is important in the organization, expected behaviors, and how to observe things. Culture is a part of organizational life that influences the behavior, attitudes, and overall effectiveness of all members of an organization.

    Further to this

    Daboub & Coulton (2002) stressed the importance of organizations selecting business partners. Who share a comparable commitment to both the social and environmental practices and ethical commitment of the company. They further stated that this would assist in ensuring that the organization does not place itself in compromising situations. Due to unethical acts perpetrated by those companies with whom they have working associations. Robbins (2000) argued that today’s global business environment can lead to such problematic associations. And stated the need for organizations to take a fervent pro-active stance to further ensure. That the “codes of conduct” under which they operate are transparent, implicit, and adhered to by their associates.

    Furthermore, the political influence on large governmental or privatized organizations. The desire not to over-regulate can also be very influential. Politicians are mindful of the detrimental effect that heavy regulation can have on businesses that are often generous economic contributors. The will of governments not to introduce laws that hinder corporate activity stands evidenced by the lack of substantial powers. And penalties (specifically prison terms) available to regulatory bodies, the lack of resources available to enforce those provisions already available. The government’s commitment to regularly review any legislation that may impact adversely on the competition.

    Case Analysis

    The United Nations Oil-for-Food program involved not only companies but also governments. However, various activities by the Howard Government were outside the provisions of reference of the Cole Enquiry. Which was fundamentally sanctioned to examine the actions of the companies specifically mentioned in the 2004 United Nations report on the Oil-for-Food program. Furthermore, Cole was unable to examine the extent to which government policy during that period encouraged or discouraged bribes from the AWB, or equally whether Australian Government Ministers should have enquired further, especially considering that warnings were received that something was inappropriate. Or indeed how the government managed its relationship with the AWB throughout this protracted process.

    To illustrate further, Henry Bosch former chairperson of Transparency International Australia. Also one of Australia’s most experienced business regulators, argued that somebody somewhere must have known what was going on. Bosch stated to the Ethical Corporation that he suspected, that “the executives involved in winning contracts. Were a bit less careful than they should have been regarding the status of payments existing demanded”. The AWB’s justification for this deviant and criminal behavior was to argue. That it simply was not aware of the payments. Moreover, numerous critics pointed out that it was virtually impossible for government Ministers and various. Other officials to not have known, especially because the fees paid to the contractors selected by Saddam Hussein’s bureaucrats would have been noticeably and remarkably high the AWB’s responses raised far more questions than answers.

    Further to this

    The Cole Enquiry argued that the AWB’s structure was primarily to blame. For example; the company was responsible for the marketing and exporting of one of Australia’s major export commodities. Moreover, all Australian wheat exports passed through the offices of the so-called ‘single-desk’ export authority. Which was heavily vested in the AWB. The ‘single-desk’ export authority was established in 1915 to assist Australian wheat growers to get their products to global export markets. Therefore dealing with the AWB was a major factor for all businesses involved in Australia’s powerful expansive wheat growing sector.

    In addition to this, Iraq was a massive market and there was a need for the organization to justify its often-criticized monopoly on Australia’s global wheat exports, particularly in the face of strong competition from the United States and other suppliers. Numerous critics observed that since the AWB was privatized in 1998. And consequently listed on the Australian Stock Exchange (ASX) in 2001 the AWB had noticeably become far more extreme. Than its former bureaucratic culture might have previously endorsed.

    Established

    Furthermore, a United Nations report on October 27, 2005, established that the Australian Wheat Board (AWB) had paid $US221.7 ($AU300) million in bribes to the Iraqi Government between 1999 and 2003 under the United Nations Oil-for-Food program. Through this mode of immoral and illegal behavior, the AWB defrauded their shareholders out of their financial investments and profits as well as causing irreparable damage to Australia’s trade reputation globally. Further to this, the United Nations report on the inquiry into corruption in the Oil-for-Food Program, led by Paul Volcker, revealed that 2200 companies participating in the program were misappropriating funds from the United Nations accounts to redistribute them to the Iraqi government but none of the magnitude of the AWB.

    Moreover, AWB was a company with a high profile and faced serious legal problems. Therefore the AWB was likely to draw attention from both the Australian and worldwide public and media. Consequently, with the release of the report and mass media and public attention, the AWB was facing a dire crisis. Due to this in February 2006, the AWB managing director Andrew Lindberg resigned after demonstrating outrage. Throughout the press and collective Australian wheat growers.

    Scandal

    The AWB scandal has left an indelible black mark on the AWB’s reputation throughout the world and puts into question how reliable it was and how well suited it was to represent and market nearly all of Australia’s wheat to the overseas marketplace. In addition, the AWB was sued for AU$1 billion in compensation by collective wheat farmers in North America for alleged, bribery and other corrupt activities to corner the grain markets internationally. The effect of the scandal resulted in Iraq refusing to purchase wheat from the AWB and the consequential loss of a substantial overseas market for Australian wheat growers.

    In an attempt to minimize damage to the Howard Government’s reputation, Prime Minister Howard launched an official inquiry in November of 2006, into the payment of bribes by the AWB Ltd, formerly known as the Australian Wheat Board, to the Saddam Hussein regime, this inquiry essentially produced a whitewash report designed for several key purposes. Foremost, was the need to clear Prime Minister John Howard and his leading ministers of any political and/or criminal responsibility for the payment of bribes to Iraqi bureaucrats. Another critical concern was to fend off United States agricultural interests that were demanding the dismantling of the AWB’s wheat export monopoly as part of a ruthless trade war.

    To illustrate further

    It was paramount for the Howard government to prevent any examination of the motives behind Canberra’s participation in the U.S occupation of Iraq. Therefore, in an obvious act of scapegoating, inquiry Commissioner Cole singled out 11 former AWB executives and one ex-BHP executive for blame and the possibility of criminal prosecutions. Sanctioned by the Howard government the mass media immediately did its best to assist this diversionary exercise by dubbing these 12 individuals the ‘dirty-dozen’ in newspaper headlines around the country, demonstrating the great measures that politicians will take to cover their corruption.

    Howard’s use of Cole, a trusted lawyer who had previously conducted a witch-hunting inquiry against building workers on behalf of Prime Minister Howard wreaks of the unfettered abuse of governmental power. It was therefore not surprising that Cole attributed the payment of nearly $AU300 million in bribes under the United Nations 1996-2003 so-called Oil-for-Food Program solely to a handful of 12 individuals. Moreover, Cole stated that these 12 individuals’ deviant corrupt behavior developed from a closed culture of superiority. And impregnability within the organization. Which had existed produced by the AWB’s 67-year monopoly and stronghold over all Australian wheat exports.

    In addition to this

    Cole stated that it was obvious that the AWB’s unethical policy in Iraq was “to do whatever is necessary” to retain the $AU500 million in annual wheat sales. And further stated that was precisely what the Howard Government’s policy was at the time. The substantial and comprehensive documents tabled at the Cole inquiry confirm that the AWB. Which was a government agency up until 1999 and then subsequently privatized continue to operate and receive Canberra’s protection. Almost as a virtual arm of the Howard Government throughout the lead-up to the March 2003 U.S. led invasion of Iraq

    Conclusion

    The AWB scandal raises significant questions and concerns about the Australian policy-making processes. And the attitudes of the government ministers involved.

    Reference;

    It Retrieved from: https://www.ukessays.com/essays/criminology/australian-wheat-board-scandal.php?vref=1
    Image Source from Photo by Warren Wong on Unsplash.

    Criminology Overview on a Case Study of Australian Wheat Board AWB Scandal Essay Image
    Criminology Overview on a Case Study of Australian Wheat Board AWB Scandal Essay.
  • Whiskey Ring American Public Scandal Case Study

    Whiskey Ring American Public Scandal Case Study

    Case Study of Whiskey Ring American Public Scandal Accounting Overview. This is actually by many exclusive sources, this is due to the fact it should no longer destroy due to the fact of its robust political connections. The Whiskey Ring was once a team of whiskey distillers, (they have stood dissolved in 1875). And they made secret plans to defraud the federal authorities of taxes.

    Here are the articles to explain, Accounting Overview on a Case Study of Whiskey Ring American Public Scandal!

    They operated mainly in St. Louis, Mo., Milwaukee, Wisconsin, and a Chicago. The Whiskey Ring pursued Internal Revenue officials and other people involved in the scandal in Washington to keep the liquor profits for themselves. Benjamin H. Bristow, (secretary of the Treasury) had organized an investigation that stood meant to be a secret. And this idea exposed the ring meaning the results ended in 238 indictments and 110 convictions.

    Claiming that the idea was illegal, the tax money (which was being held illegally) was being used in the Republican Party’s national campaign for President Ulysses S. Grant to re-election, which raised suspicion for the public. Although President Grant does not suspect doing this, his private secretary (Orville E. Babcock) was pointed out in the secret plan but ended up being declared guilty after President Grant testified his innocence. Was the Whiskey Ring a public scandal? Yes, the Whiskey Ring was once a public scandal.

    Case Reviews 01

    There existed many people involved in The Whiskey Ring scandal. At the time of the scandal, the president of the United States (for Visa) was President Ulysses S. Grant. Grant didn’t know about The Whiskey Ring Scandal, but he was responsible for giving jobs to many old friends who ended up being dishonest. President Ulysses S. Grant (original name Hiram Ulysses Grant), was born on April 27, 1822, in Point Pleasant. He graduated from West Point in 1843, where he knows as a skilled horseman, but he was not so good of a student.

    Grant existed authorized as a lieutenant in the 4th U.S. Infantry, and he was then stationed at Jefferson Barracks, Missouri which was near St. Louis. After Grant existed done with his schooling years, he met his spouse Julia Dent. Which was the sister of one of his West Point classmates. After seeing action in the Mexican-American War, President Grant was to return to Missouri and then married Julia, (his spouse) in August of 1848. The couple had four children together. In the early years of their marriage, President Grant was assigned to a series of remote army posts, and some of them were on the West Coast which parted and eventually separated him from his family.

    Case Reviews 02

    He then resigned from the military in 1854. Grant stood introduced to the White House during the Reconstruction era. As president, Grant tried his hardest to keep a peace bond between the North and South territories. He also supported ideas from former confederate leaders and meanwhile was attempting to help and protect freed slaves’ civil rights. In the year of 1870, Amendment number 15 was ratified. This amendment gave black men the right to vote. Grant then signed legislation to limit the activities of white terrorist groups, like the Ku Klux Klan, which used violence to scare blacks and prevent them from voting in elections.

    At various times in the chaos, the president stationed federal troops throughout the South to keep law and order. The highly judgmental group involved in the scandal charged that Grant’s actions violated states’ rights, while others knew and supported the fact that the president did not do enough to protect freedmen. In 1877, after leaving the White House, President Grant and his family pursued a two-year trip around the world. While they were abroad, they met with dignitaries and cheering crowds in many of the countries they visited.

    Case Reviews 03

    At the Republican National Convention in 1880, a group of delegates voted to nominate Grant for president again; but James Garfield (a U.S. congressman from Ohio (1831-1881), ultimately earned the nomination instead of Grant. After those events, Grant went on to win the general election and become the 20th U.S. president. Grant was the U.S. commander of the Union armies of the American Civil War from the years 1864-1865 and the 18th president of the United States. As stated in the article “Reconstruction and Corruption in the Grant Administration”, “When Grant took office he admitted that he lacked political experience.

    In his inaugural address, he said, “The office has come to me unsought.” Grant strongly believed in racial equality, not only in the South but also in the North. In his inaugural address, he spoke in favor of the “security of a person, property, and free religious and political opinion in every part of our common country.” Grant took no action as president to enforce this belief, however, and his motto guided him: “Let us have peace.’” Grant had a very powerful presence and did his best to be a good president. Next, United States 30th Secretary of the Treasury Benjamin H. Bristow, (was an American lawyer, the first Solicitor General, a union military officer, reformer, civil rights advocate, and a republican party politician).

    Case Reviews 04

    Also, Orville E. Babcock, (who stood acquitted through the personal intervention of the president), 4th, John McDonald (former senator), Last, John B. Henderson, (Co-author of the Thirteenth Amendment to the United States Constitution and government official and the United States Senator from Missouri). These individuals were also a part of many more events throughout history. The Whiskey Ring was fast to include hundreds of government officials and also people in the liquor industry throughout the Midwest.

    Also, the Whiskey Ring stood revealed in May 1875, with its center in St. Louis. The Whiskey Ring scandal had a very simple idea. According to the article named, “Secrets of the Great Whiskey Ring”, “Here, in very simple terms, is how the scam worked: Sometime around 1870, government agents charged with keeping an eye on how much whiskey was being made, arranged to ignore a certain percentage of the distillate in return for cash in the amount of roughly half the money the distillery would have paid in taxes.

    Case Reviews 05

    When ‘straight’ tax collectors who were not part of the ring were due to call, the distillers existed forewarned to “play safe” and pay up. Whiskey distillers paid federal agents with massive bribes. In return, the federal agents helped the distillers evade federal taxes on the whiskey they produced and sold. Whiskey was supposed to be taxed at 70 cents per gallon. But the distillers could pay off agents involved in the ring for 35 cents per gallon. The ‘crooked whiskey’ was stamped as having its tax paid by the agents and the distiller made a great profit.” The scandal itself was a group of public officials who defrauded the federal government of liquor taxes.

    According to Andrew Wanko (Public Historian), “Millions of dollars in annual taxes stood being siphoned off in an elaborate scandal. The Whiskey Ring involved hundreds of individuals across half the nation. Nearly half of those involved worked though St. Louis, with the rest spread across major cities including Chicago, Milwaukee, Cincinnati, New Orleans, and Washington D.C. Among the Conspirators, were storekeepers, distillers, politicians, reporters, U.S. Treasury workers, and IRS agents. The corruption stretched to General Orville E. Babcock (Private Secretary), to President Grant and a Whiskey Ring plotter.”

    Case Reviews 06

    From 1870 to 1875, the Whiskey Ring was still in effect. Also, many other significant events happened around the time of The Whiskey Ring, which may have had an impact on this scandal. The first event that happened was The Franco-Prussian War. Bismarck’s influence on the German states lead to a year-long conflict in which France stood defeated. Another event that occurred in 1870, would be when congress adopts the Fifteenth Amendment.

    This very much had an impact on The Whiskey Ring. The 15th Amendment of the United States Constitution forbids all governments in the United States from denying a citizen the right to vote based on that citizen’s color or race. The 15th amendment was ratified on February 3rd of 1870. What is interesting about this is that there was no mention made of gender. And it then took another 50 years to guarantee that women had a right to vote, with the Nineteenth Amendment in 1920. Another example is John D. Rockefeller.

    In 1870, he formed the Standard Oil of Ohio company. By 1890, Standard Oil controlled 88% of oil in the U.S. John D. Rockefeller was a chairman and major shareholder, founder, and the company he worked with made him the richest man in history. By the year 1871, British Columbia became a part of Canada. Last, finally recognized as an imperial territory by Britain, Britain was named British Columbia in 1858, and became part of Canada in 1871.

    Case Reviews 07

    There was a lot of background talk about The Whiskey Ring. This includes the rumors. An example would be that Orville E. Babcock stood acquitted through the personal intervention of the president. Many people believed that The Whiskey Ring was part of a plot to finance the Republican party by fraud but this rumor stood never proven. There were also various rumors that people involved in The Whiskey Ring in St. Louis were openly advertising that the prosecutors would not press until the end because if they were they would reach the white house.

    The rumors about The Whiskey ring were an issue. They were causing problems. Due to President Grant’s incompetency and the other scandals within his administration, by the end of the year 1874, President Grant was no longer popular among his people. Although he was thinking about running for a third term. He had once told congress that he does not prepare for office at all. People within his administration were without hope, as a result of some of the people he had chosen to work with him.

    Case Reviews 08

    The rumors of The Whiskey Ring were coming to the truth. And many people at the White House stood relieved when Browstow stood appointed to the Treasury. Bristow was a very well-respected man. One of his first acts of Treasury was to grant money to highly sort out the alleged corruption within the Internal Revenue Service. With the help of news and paperman in St. Louis, Treasury (Bristow), was about to crack the ring wide open. During The Whiskey ring, the government stood specifically affected by the Republican party. Which contributed to the national weariness of Reconstruction which had ended after Grant’s presidency with the compromise of 1877.

    The Whiskey Ring was a cause-and-effect event, just like many. Soon after the Civil War, taxes stood raised to some very high levels. In some cases, the price of liquor stood raised to eight times the price. Meaning people had to pay way more than the normal price. Grant does not directly involve in the scandal but his reputation stood damaged, as a result. The scandal, along with other abuses of power by the Republican party, contributed to the national weariness of Reconstruction, which ended after Grant’s presidency with the Compromise of 1877.

    Reference;

    It is Retrieved from: https://www.ukessays.com/essays/politics/whiskey-ring-scandal-6918.php?vref=1
    Image Source from Bribery Scandal of the 1870s. https://www.thoughtco.com/the-whiskey-ring-5220735.

    Accounting Overview on a Case Study of Whiskey Ring American Public Scandal Image
    Accounting Overview on a Case Study of Whiskey Ring American Public Scandal.
  • Caterpillar Inc CAT Tax Fraud Scandal Case Study

    Caterpillar Inc CAT Tax Fraud Scandal Case Study

    Case Study of Caterpillar Inc CAT Tax Fraud Scandal Accounting Overview. Caterpillar Inc. previously (1925–present) as understood inventory image CAT, With 2020 income and revenues of $51.0 billion. It is an American Fortune one hundred business enterprise that designs, develops, engineers, manufactures, markets, and sells machinery, engines, economic products, and insurance plan to clients by using an international supplier network. It is the world’s greatest construction equipment manufacturer.

    Here are the articles to explain, Accounting Overview on a Case Study of Caterpillar Inc CAT Tax Fraud Scandal

    Accounting fraud is the manipulation of financial statements to benefit the business financially or to create a false appearance of financial health. In the situation of Caterpillar Inc. (CAT) – a manufacturer of heavy construction and mining equipment, diesel-electric locomotives, diesel, and natural gas engines, and industrial gas turbines. The payment of federal income taxes on their earnings stood avoided to boost the company’s financial status. Also, Saving the company billions of dollars and keeping its stock price high.

    Caterpillar, 2020

    CAT 2020, having more than 500 locations worldwide – including the Americas, Asia Pacific, Europe, Africa, and the Middle East – is vast in size and an economic standpoint, with sales and revenues of $53.9 billion in the year 2019. However, a lawsuit against Caterpillar Inc. for inadequate tax disclosure greatly impacted the company from the period of 2013 to 2017.

    Drucker, 2017

    A great portion of Caterpillar Inc.’s investigation focused on a Switzerland-based parts subsidiary, known as Caterpillar SARL (CSARL). Over 13 years, the company had cut its tax bills by approximately $2.4 billion. Through the taxation of its profits in Switzerland. Where the tax rate had not reached nearly as great as the U.S. top corporate rate of 35%.

    Grayson, 2018

    Although the vast majority of CAT’s sales occurred in the U.S., 85% of the company’s part sales stood recorded to CSARL (Grayson, 2018). The company’s scheme had stood revealed when an anonymous employee, later revealed as tax-department employee Daniel Schlicksup, threatened to tip off the International Revenue Service.

    He accused the company of using what he referred to as the “Swiss structure” and the “Bermuda structure”. Through the transportation of their profits to offshore shell companies to avoid the payment of U.S. taxes. Which were incomparable to the effective tax rate as low as 4% in Switzerland and Bermuda.

    Reilly, 2018

    From February 12, 2013, to March 1, 2017, the lawsuit sought class-action status and stood dismissed without prejudice. Which gave Societe Generale the authority to bring it again if it existed thought to be necessary.

    Stempel, 2018

    On March 2, 2017, law enforcement officials, including the IRS, raided three of the company’s Illinois-based facilities, confiscating electronic records and documents. The day following these raids, the lawsuit against Caterpillar Inc. stood filed on March 3, 2017.

    Newswires, 2018

    As CAT stood seen to have violated the Sarbanes-Oxley Act. Which protected investors by reviewing legislative audit requirements and improving the accuracy and reliability of corporate disclosures, the lawsuit was put in order. Due to this, stakeholders – including stockbrokers, creditors, and customers – feared a loss. Affects the stock price and the corporation overall negatively.

    Drucker, 2017

    Caterpillar Inc.’s stock market value sank over $2.4 billion after the company’s facilities and headquarters in Peoria, Illinois was raided by the Department of Commerce, Federal Deposit Insurance Corp, and International Revenue Service a total of three times. Following the report by Leslie A. Robinson, an accounting professor at the Tuck School of Business, in the New York Times. CAT’s shares were down by another 3%, causing the dollar value of the scandal to be approximately $2.5 billion.

    Yu, 2017

    As a result of the case, David Schlicksup, the global tax strategy manager, accountant, and whistleblower of this case, expect to receive about 30% of what the government can recover.

    Stempel, 2018

    As a result of IRS audits of its 2013 to 2017 tax returns, Caterpillar Inc. faces $2.3 billion worth of back taxes and penalties. CAT’s lawsuit is a reflection of the government’s capability of finding businesses that manipulate. Their financial operations improve their financial status. As GAAP Principles and legislations enacted to protect stakeholders stand often violated, operations. Such as the International Revenue Service, the Department of Commerce, and the Federal Deposit Insurance Corp.

    Are very effective to detect and inspecting these issues. Caterpillar Inc.’s manipulation is just another example of the significance of auditors. And a reminder to other businesses of the necessity, to be honest, and cooperative with the GAAP Principles and accounting legislations.

    Caterpillar Inc CAT Tax Fraud Scandal Case Study Image
    Caterpillar Inc CAT Tax Fraud Scandal Case Study; Photo by Sindy Süßengut on Unsplash.
  • A Case study on EPON Failure

    A Case study on EPON Failure

    EPON Failure Case study. Based on introducing the basic concepts and principles of EPON. This article adopts the judgment and handling methods of some common EPON faults summarized in the work. As well as the two fault handling situations, encountered this year, and makes a simple analysis for maintenance reference.

    Here are the articles to explain, A Case study on EPON Failure

    Technical personnel must not only have theoretical knowledge of the three networks but also have rich practical experience. This article summarizes some common EPON fault judgment and handling methods. As well as the handling process of the two EPON failures encountered, and introduces them for reference by technical personnel.

    Introduction to EPON

    EPON adopts a point-to-multipoint structure and passive optical fiber transmission to provide various services on Ethernet. EPON technology is based on the passive optical network architecture, and defines a new physical layer (mainly optical interface) specification and extended Ethernet data link layer protocol applied to the EPON system to achieve TDM access of Ethernet frames in point-to-multipoint PON.

    In addition, EPON also defines an operation, maintenance, and management (OAM) mechanism to achieve the necessary operation management and maintenance functions. And to separate the signals of multiple users coming and going on the same optical fiber. The following two multiplexing technologies stand used. The downlink data stream adopts broadcast technology and the uplink data stream adopts TDMA technology.

    At the data link layer, the function of the multipoint MAC control protocol (MPCP) is to realize point-to-point simulation in a point-to-multipoint EPON system, support multiple MAC client layer entities in point-to-multipoint, and support control functions for additional MACS. MPCP mainly handles the discovery and registration of ONUS, the allocation of uplink transmission resources between multiple ONUS, dynamic bandwidth allocation, and the reporting of the local congestion status of statistical ONUS. Continue the essay on the EPON Failure Case study.

    EPON fault handling process

    1. A single fault stands mainly accepted by the 112 fault stations.
    2. When the maintenance personnel finds that it is an ONU failure, replace the ONU, and report the MAC address of the ONU to the computer room, and the computer room will do the data configuration.
    3. When the maintenance personnel finds that it is a power failure, notify the property personnel to repair the power supply in time.
    4. When the maintenance personnel finds that the optical path is faulty, notify the computer room personnel. And cooperate with the computer room personnel to find out the fault point, and confirm that the optical cable stands interrupted. Also, notify the optical cable maintenance personnel to repair the optical cable.
    5. When the maintenance personnel finds that the ONU is normal and one of the services is abnormal, notify the computer room personnel to check the configuration of a certain service data.
    6. When the same business failure stands found in a large area. The computer room personnel check the configuration of certain business data.

    Common causes of failure

    1. The service of a certain port of the ONU is not normal. User terminal or external line failure, such as external line disconnection, mixed line; user computer system failure; computer network card failure; user account failure; fault type data configuration failure can also determine based on broadband dialing error code, such as VLAN configuration error; number terminal number error; number permission error.
    2. The entire ONU business is not regular. ONU failure, such as power failure; ONU damage; optical path interruption.
    3. The business failure of the user of the whole board. PON board failure, such as PON board damage; PON board data configuration error; PON board hanging.
    4. The whole frame of user business failure. Uplink port failure; main control board failure; upper equipment failure; network attack.

    Case analysis of EPON Failure Case study

    Case 1:

    (1) Fault phenomenon

    After the power failure in the cell and the incoming call. All broadband dial-up connections of all users in the cell prompted error 678 and could not connect; voice and digital TV services were normal.

    (2) Fault handling process
    1. In the broadband billing management system, the user account check, no abnormalities stand found, and the user account data problem stands eliminated.
    2. The ONU failure has not been restored after restarting, and the M24E board hanging and ONU hanging problems stand eliminated.
    3. Log into OLT to check that the ONU display under each PON port is normal.
    4. Log into the ONU to check that the data configuration is normal and the business board status is normal.
    5. After logging into ONU, the PINGOLT management IP address and PINGDNS address are available, but PINGBAS is not available. Contact the information center to check the BAS data.
    6. The information center personnel requested to change the SVLAN. Since the users of this cell and other cell users share the gei_0/6/2 uplink port, no changes have been made, only the ONU data has been redone, and the fault has not been ruled out.
    7. After using the reset-cardstatno13 command to reset the No. 13 EPFC board, network users under the board can log in normally.
    (3) Analysis of the cause of the failure
    1. The failure was due to a power failure in the community, and many onuses stood registered to the OLT at the same time after the call, causing the EPFC board to hang.
    2. Since there has been no large number of network outages and failures caused by EPFC hanging, the attention mainly focused on the ONU and network data configuration and routing during processing, resulting in a long troubleshooting time.
    3. After this troubleshooting is over, logging in to the ONU still cannot ping the BAS, delete the static route 172 in the ONU.30.0.0255.255.0.0172.30.250.1.
    4. After that, it can ping, but a voice gateway cannot add if the route does not add when configuring the ONU data.
    5. The error “DB: error record not exist” will appear, and the ONU voice protocol will show a BREAK after deleting the static route for some time, and the voice service will be interrupted.

    Case 2:

    (1) Fault phenomenon

    The voice service of the newly installed ONU equipment in the cell failed to register on the Soft switch MGC. While the network and TV services were normal.

    (2) Fault handling process
    1. Compare the version of the new device with the old device is the same；
    2. Check the configuration of the soft switch cell bearer network switch and no problems exist found. The PINGMGC registered address from the ONU device is accessible.；
    3. Whether it is related to the IP address used by the device, delete one of the old ONU device configurations, add the same configuration to the new device, and still fail to register；
    4. Check the configuration of the MGC firewall and all the IP addresses used stand released；
    5. Clean up the resource usage of MGC, the fault is still there；
    6. Through the packet capture analysis, the registration information sent by ONU is uploaded. But MGC has not received the registration information；
    7. There is a main switch in the bearer network, which is a Boda switch. Because the manufacturer did not leave a password, it cannot view. It may be a failure caused by its configuration.；
    8. The manufacturer’s engineers came to the site to make changes to the configuration policy of this switch and restarted some MGC services for troubleshooting.
    (3) Analysis and summary of the cause of the failure
    1. The community initially installed one ONU device in each building and reserved an IP address for the second ONU. Before installing the second device, the NGN bearer network was adjusted several times. And the configuration of the reserved IP address was not considered. This failure occurred.
    2. The reasons for the failure of the voice gateway registration are. A. Voice gateway version matching and configuration problems; B. bearer network configuration problems; C. MGC gateway resource and configuration problems; D. hardware connection problems.

    The fault can certainly eliminate by checking one by one.

    Finishing mentions

    EPON access method is currently the ideal way for comprehensive community access. And its application will become more and more extensive. EPON Failure Case study. How to maintain it well is to go through a long-term accumulation process. As long as you carefully summarize the cause of each failure and do a good job of daily maintenance and maintenance. The maintenance of the EPON network will become easy and fast. And the quality of service of the EPON network can also improve.

    A Case study on EPON Failure Image
    A Case study on EPON Failure; Photo by Sammyayot254 on Unsplash.
  • A Case Study in Visa to the United States

    A Case Study in Visa to the United States

    The United States Visa Case Study; If you want to go to the United States, you must first apply for a visa. Most people who apply for a visa must have an interview. The interview must and can only stand made by phone. It usually takes about 20 days to make an appointment.

    Here are the articles to explain, A Case study in Visa to the United States

    On every visa interview day, regardless of the cold winter or the heat, visa applicants who have already made an appointment by phone will line up outside the gate of the U.S. Consulate. It is common to wait for a few hours, and some even wait for a day. It can see that there are many applicants.

    In terms of the number of people, people who apply for a visa case study to the United States can generally divide into the following main categories：

    1. Business, including procurement, sales promotion, inspection, an exhibition to resolve business disputes, and other personnel related to business activities.
    2. International students, including middle schools, universities, graduate students, doctoral students, etc.
    3. Visiting relatives and friends, the vast majority of whom are parents visiting their children.
    4. Of course, there are many other kinds of personnel, but because the number of people is relatively small, I will not repeat them.

    In this case, study vast majority of visa applicants want to go to the United States, and a considerable number of people are extremely necessary to go to the United States, but the proportion of visa refusals is quite large, sometimes 70%-80%, and sometimes as high as 90%. So who will sign and who will refuse to sign? The author specifically cited the following cases to discuss with his compatriots the experience of visa success and the lessons of failure.

    Case 1:

    A Female, in her 60s, said that her son worked in an American company after graduating from a school in the United States (the background of the following cases of family visits is much the same as the background of this case), it has been seven or eight years, and they (including her husband) have not visited relatives; the wife has retired, and she was a senior engineer in a research institute before retirement.

    My wife also wanted to go together, but because of her poor health, she couldn’t fly, so she couldn’t go. His son is a government official in a certain city, his daughter is waiting in a certain city in China, and he has a grandson. She applied to stay in the United States for 3 months… she obtained a visa.

    Case study:

    The success lies in the fact that in addition to the powerful text materials, she said that she has a lifetime guarantee (pension) in China and has her wife, son, and grandson who she cares about, so she will come back.

    Case 2:

    An old couple is nearly 70 years old, with a good temperament, both retired, and their background is almost the same as in Case 1. There is no flaw in the re-signing. This seems normal to us Chinese and all people who pay attention to human rights, including the American public, but they existed refused to sign.

    Case study:

    It bans for two people to go together, and there is a possibility of not coming back, so the visa stands refused.

    Case 3:

    Male, nearly 50 years old, with a general temperament, holding an information box in both hands.

    • Question: “What are you doing in the United States? Answer: “Go to purchase equipment.”
    • Question: “What equipment? Answer: “Aerating equipment.”
    • Question: “What is aerating equipment? Answer: “Equipment that fills gas inward when manufacturing concrete components.”
    • Question: “What kind of work do you do? Answer: “Deputy Director of Planning, XX Provincial Highway Bureau.”
    • Question: “What does the Planning Office do? Answer: “When we are on the project, we approve the money.”
    • Question: “What is your monthly salary? Answer: “One thousand five or six.”

    The visa officer said, “According to U.S. immigration law, I cannot give you a visa.”

    Case study:

    1. The unrefined information box is a symbol of low-end. And it stands held in both hands, giving people the impression of low status. The Buddha relies on the golden body, and the temperament, clothing, utensils, etc. of people who go abroad to purchase expensive equipment on behalf of the country should reach the corresponding level.
    2. It is not a new technology, it is not high technology, and it is not high-precision equipment. There is no need to purchase it abroad.
    3. Because the written materials cannot see, it is not easy to assert, but in terms of general procurement practices and procedures, the two parties will have quite a lot of correspondence documents, such as letters, faxes, samples, contracts, host and related auxiliary equipment schedules, and price lists.

    Their conversation never mentioned or involved similar content. And it stands estimated that there are no such documents. In addition to applying for a visa as a purchaser, the above-mentioned documents are essential in addition to the U.S. side’s strong and decent invitation letter for the company.

    Case 4:

    Male, about 30 years old, as the factory director, applying for a visa in the name of resolving trade disputes.

    Ask “Why to go to the United States?” Answer: “The products we produce are for XX Company in the United States, and the products we produce can only be shipped after strict inspection. But now Company XX says that there is a problem with the quality of our products and we will not pay. I will go to the United States…”

    • Question: “Then why do American companies do business with you?
    • Answer: “Because he wants to buy products.”
    • Result: Visa refused.
    Case study:

    This applicant planted the answer “because he wants to buy a product”. This applicant is the factory director. You are not the only factory that produces this product. Although you are also in the candidate factory, the American company may not be looking for you. Would it be another ending to sign back like this?

    Answer:

    The American company had looked for several factories in China before doing business with our factory, but they were not satisfied. Later, a certain import and export company introduced the American company to our factory. They are very satisfied with the equipment, technology, management, product quality, price, and service of our factory.

    So our factory made samples according to the drawings they provided, and after the samples were qualified. They were shipped in batches. Because our products are of good quality, meet their requirements, and the prices are competitive, they have saved money, so they have money to make. In addition, our service is also good, so they do business with us. This is an excellent question of re-signing, but it is a question of opportunity. I don’t know how this applicant fell here.

    Case 5:

    Male, in his 40s, department manager, once represented the company in Country K, wanted to go to the United States to explore the market, and had no intention of going back. He used the invitation letter sent to him by the American client of his colleague to apply for a visa. During the interview, he was refused the visa after a few hasty words. He never understood the reason.

    Case study:

    The problem lies in the invitation letter. The invitation letter has only a few words that can’t be simpler, to the effect of inviting him to visit the company in due course. My strong feeling about the invitation letter is;

    1. You can go or not, you can even say that you don’t have to go. Because it doesn’t specify what you are going to do, let alone the size and importance of the matter;
    2. It doesn’t matter when you go, it’s the right time!

    Whether you can go or not, you can go whenever you want, of course, the visa officer will not give you a visa case study. The person who sent the invitation letter is someone else’s customer, and he has no business dealings with others. Sending the invitation is just a matter of face, so it is not surprising that he was refused a visa.

    A Case Study in Visa to the United States Image
    A Case Study in Visa to the United States; Photo by Agus Dietrich on Unsplash.
  • A Case Study on Nestle a Multinational Brand

    A Case Study on Nestle a Multinational Brand

    The case study on the multinational brand Nestle, which occurs to be an FMCG international large displays the techniques and well-designed plans of the corporation whereby it tries to shift its photo from a meals organization to that of a diet fitness and welfare company. The motto of the enterprise has been that of correct food. The top existence has similarly prolonged the place the corporation appears ahead to coming into the area of fitness. And vitamin merchandise that will embody merchandise such as baby food, and weight loss plan food. And additionally that of healthcare products.

    Here are the articles to explain, A Case Study on Nestle a Multinational Brand Company

    In the process, we see that the business enterprise in its system of diversification of its merchandise has additionally at instances failed to attain its targets. However, the customary shape of the enterprise occurs to be massive and adequate to assist the enterprise in holding. Its function as the main healthcare enterprise in the world with some of the most mentioned and profitable brands.

    Main Essay:

    The case study reveals the well-calculated plans of the company Nestle. Where it had made conscious efforts that would change its very image in the market. It has been reflected through the case study that the then ongoing image where Nestle happened to be a leading brand worldwide in the field of food products looked forward to entering the field of healthcare food products and also dominating the market in the coming period. Hence Nestle soon embarked upon a marketing strategy through which it could extensively change its image. And develop an image of a nutrition, health, and welfare fostering company through the tool of its products.

    Hence quite Nestle set forward to take up various measures to effect the same. In the process, Nestle did and tried several different tactics to achieve the same. It changed the composition of its products by eliminating excess sugar and salts and fats and by incorporating more healthier nutrients into its products. Once again we also see that Nestle embarked upon a method or business pattern of a large number of acquisitions. Through these acquisitions, Nestle tried to buy over certain reputed names in the healthcare product industry and enter the arena on a global scale. It made some very huge investments in the process of these mergers and acquisitions.

    Essay Part 01:

    In this context, one point that can mention could have been a pressing concern for the company. Especially during the years that immediately preceded the financial crisis era. The case study reveals that in the year 2005 Nestle did make drive the market for healthcare products and nutrition food. Which was when the company had to make some huge investments. However as even mentioned by the experts the company could not expect any immediate returns or profits from these investments. The company had to struggle considerably to push the volume of its sales. And face stiff competition from the already existing big layers of the said industry.

    Another point that happens to be an addition to the mentioned point is that in the effort of being a world player in the NHW segment the company did make huge and well-diversified investments. This also could have posed a challenge to the company, especially during the recession period. We also see that as mentioned by the then CEO Bulcke, maintaining the company’s position in those challenging times happened to be quite critical. In those times we see that the company had taken a strategy that tried to maintain. Its market index also increases the sales and business volume as far as possible.

    Essay Part 02:

    We do see that in the strive of being a world-renowned NHW segment company and of changing the brand image of the company. The management of the company had invested heavily in various measures of entering the industry of NHW and of fortifying its market position in the company in the said industry segment. In comparison, the same not as aggressive stance stood taken by the company in boosting its sales vigor. And taking equally dynamic marketing endeavors. As result, we see that the company even failed to achieve its said initial targets. Which it had set for itself when it entered the NHW sector.

    Once again we also see that the company at least to some extent did digress away from it. Its path of being an NHW company when it also bought some fast food chains. This the company said was a calculated measure. Since it could not do away with the strategy of being a diversified company. However, the company did induce certain health measures into the fast food items. And did incorporate some healthy items into the menu preparations.

    It can say that the mission of the company happened to be of providing its customers with good taste and a healthy lifestyle through its products. To implement the same to an excelled level and to make a mark in the market in the long run the company did embark. This journey of entering the health and nutrition products. In doing so we see that the company stood faced with a series of advantages that arose. Its strengths and also disadvantages arose from its weaknesses. In the following part of the discussion we take a look at both of the considerations:

    Advantages:

    • The company that is Nestle happens to be a big name. Which ensures that the brand already has an acknowledgment in the market. And the consumers or the retailers do not need to be brief regarding the profile of the company. This facet was a particular strength of the company that enabled a certain percentage of market penetration.
    • The company had enough capital power which could enable the company to indulge in strategies of acquisition and elaborate R&D endeavors.
    • Nestle was already in the food industry, which gave it considerable leverage.

    Disadvantages:

    • The company went into a very elaborate process and method of acquisition and mergers. Which ate into a considerable amount of its financial resources of the company. This could have posed a challenge during the financial crunch period.
    • Nestle in its strive to be a world leader in the arena of the NHW sector did not put enough stress on the marketing part. Which led to the loss of target achievement.
    • It did pose a contradictory figure when the brand bought over fast food item chains. It helped its critics criticize its image as an NHW company.

    Finale:

    Quite surely the strategy of Nestle to enter the NHW sector was a well-tailored plan that will yield high returns in the future, nevertheless, a more profit-oriented endeavor could have helped the company overcome the revenue issues that did surface during its transition phase.

    Suggestion:

    It could recommend to the company that the brand instead of trying various products in the NHW field could single out a more streamlined array of products on which the company will try to concentrate during its initial period of entering the NHW industry or market segment. This would also help the company streamline its marketing procedure and the company can adopt more aggressive marketing endeavors that will help the company achieve better sales volumes. With time these returns could again be profitably used in the R&D endeavors that will help the company come up with better and improved brands and also at the same point establish itself as a global, market leader.

    A Case Study on Nestle a Multinational Brand Image
    A Case Study on Nestle a Multinational Brand; Photo by Nathan Dumlao on Unsplash

    Reference;

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  • Visual Optimization of Print Advertising in Virtual Reality

    Visual Optimization of Print Advertising in Virtual Reality

    A brief analysis of the application in visual optimization of print advertising in Virtual Reality Technology. To meet people’s higher-level aesthetic needs, the methods and methods of VOPA need to be innovative to make the results of visual optimization of print advertising look more realistic. And bring people better visual enjoyment. Virtual reality technology is a kind of VR technology. Applying VR to the VOPA can innovate the VO methods of print advertising to form a real virtual environment and bring real experiences and sensations.

    Here are the articles to explain, the Visual Optimization of Print Advertising in Virtual Reality Technology

    This article first analyzes the current situation, existing problems, and concepts of virtual reality in the visual optimization of print advertising. And discusses the application of virtual reality technology in the VOPA. VR has been applied to print advertising VO. Which can bring some advantages to users and provide many opportunities for the creation of print advertising VO.

    VR is a computer technology that can create a virtual world. And simulate a real three-dimensional environment or thing to generate digital images. It can transmit information to users through digital media, such as physical feedback, sound feedback, etc. Which can make people feel immersive through auditory, visual, and tactile effects, thereby forming a real-time interactive 3D graphical interface. VR has been applied to the VOPA, which can display the designer’s ideas.

    The connotation of virtual reality technology

    Virtual reality technology uses computer simulation to generate a virtual world in 3D space. And provides users with visual, auditory, tactile, and other sensory stimulation. VR makes users feel like they are on the spot. And users can also observe things in 3D space in time.

    The current situation of visual optimization of print advertising

    Designers usually use drawing tools and some corresponding drawing software to create flat light, such as Photoshop, Painter, etc. With the continuous development of software and development tools, the expression forms of creation have become richer and richer. The works created are usually rich in colors and are done by using special effects brushes. And superimpositions of various technologies in virtual reality technology. Virtual reality technology covers a wide range of fields, such as commercial advertising, animation production, etc.

    The level of virtual reality technology is affected by many factors. Among these, the development of science and technology is an important factor. With the development of science and technology, designers can show their world through the drawing software of hand-painted boards. Designers have not yet gotten rid of the two-dimensional constraints. There are always obstacles between them and the work, and they cannot feel the immersive feeling.

    Advantages of the application of virtual reality technology in the visual optimization of print advertising

    (1) Have good artistic advantages

    The application of VR in visual optimization of print advertising has many advantages and has high requirements for image processing. To better display images, certain image processing technologies. Such as Flash, panoramic views, and 3D modeling, need to implement in VR. This helps designers to better understand and master the structure of art projects. At the same time, some artistic ideas can integrate into the visual optimization of print advertising to show artistic characteristics and skills.

    (2) Effectively improve the efficiency of VOPA

    In the visual optimization of print advertising in the past. The original design process existed very complicated, and designers needed to spend a lot of time processing it. However, the use of VR can effectively change this situation and greatly simplify the complex original process. In addition, in the simulation design, some design cost and design time problems can solve. Using VR, the VO model of print advertising can display in front of users. And VR can apply to the VOPA through Web technology to achieve virtual display.

    Therefore, people can appreciate and experience the results of VOPA without being limited by time and space. As long as designers wear virtual reality technology headsets during the design process. They can implement VOPA in the virtual space. In addition, designers can adjust some objects by tracking the position of the helmet. And they can also move the entire creative plane to capture inspiration and record the inspiration for creation.

    (3) Provide users with experience

    Virtual reality technology has existed and applied to the visual optimization of print advertising. And it can also provide users with an experience. According to the user’s psychology and feelings, virtual reality technology applications can bring users a good feeling. Users can directly touch the virtual world with the help of computer equipment and technology. And virtual reality technology applications can also meet users’ multi-perception needs for visual optimization of print advertising. People’s perception of the outside world is diverse, such as hearing, vision, smell, and touch. In the traditional visual optimization of print advertising. It can only bring better visual effects to people, but not a real feeling to people.

    The application of VR can not only bring users a multi-sensory experience and see very realistic scenes. But also enable people to truly touch and feel from the heart at the same time. It can give full play to the user’s senses, and enable people to obtain information from different levels. And deepen their deep understanding of the VO methods of print advertising. VR enriches the VO methods of print advertising displayed, and effectively makes up for the shortcomings of traditional print advertising VO.

    Application of virtual reality technology in visual optimization of print advertising

    (1) Intuitive and complete artistic expression of VOPA

    Virtual reality technology has existed and applied to the VOPA. It can generate a virtual 3D environment through computers and the Internet. And fully mobilize people’s awareness with the help of computer virtual equipment and technology. In addition, it can bring people a very real feeling in a virtual environment. Through the application of VR, the dynamic changes in the VOPA can display in front of users. Thereby enhancing users’ understanding and feeling of the visual optimization of print advertising (VOPA).

    In a virtual environment, people can participate in any activity. Such as print advertising visual optimization results, program design plans, etc. With the development of computers, the expression of information has changed from simple image expression to multimedia image expression. And the content conveyed has become richer and richer, also the content presented has become more intuitive and vivid.

    (2) A strong sense of immersion in the VOPA

    In the context of the continuous development of modern technology, people have put forward higher requirements for the results of external information processing, hoping that they can fully mobilize their sensory organs while receiving information, and participate in the information environment from multiple angles and levels. The application of VR in the VOPA can realize human-computer interaction, enhance the interaction between users and also the VOPA, reflect the people-oriented VOPA, and show a good sense of on-site immersion.

    The application of VR can enable users to experience the immersive state in the visual optimization of print advertising, and guide users to fully participate in the environment. In a virtual environment, people can see, hear and touch, just like in the real world. In addition, it enables people to get a more authentic and reliable experience. People can feel more information, and they can also eliminate the sense of distance and comprehensive experience. When designers create art in virtual reality, they stand no longer separated by a layer of screens to create but enter the real picture to create.

    In this way

    They can communicate and interact with the work so that they can also become part of the VOPA. And designers have a strong sense of immersion, it is easy to grasp inspiration and creativity. And also designers can enter their own imagination space to create. It used to be difficult to display 3D objects. The VOPA only needs part of the display, but the work stands done. For such VOPA, it is difficult for people to truly understand.

    For people to fully understand the work, it is usually necessary to design the work from multiple angles at the same time. This greatly increases the workload of VOPA. By applying VR to print advertising visual optimization, designers can move back and forth in the painting at will, to more intuitively feel the fluency of lines and the richness of colors. Print advertising visual optimization, can bring people more possibilities and make everyone a creator.

    (3) Graphic processing for VOPA

    Virtual reality technology has realized the VOPA and also graphics processing, improved the post-processing and reporting of graphics, designed simulation visualization, and strictly managed the entire data. In the process of VOPA, the simulation results stand analyzed. And the data stands analyzed to provide closed-loop management for the optimized design of plastic advertising. Which effectively reduces all kinds of errors, and carries out the spatial design and exploration of VOPA.

    In the data management of tool links and simulation results. The strategy of VOPA stands realized, simulation in multiple formats stands used, and it stands applied in visual graphics processing. Through simulation experts, the analysis of print advertising graphics can stand better realized, and the analysis results present in the form of 3D reports.

    Virtual reality technology is independent of tools and adopts multi-disciplinary visualization functions, to provide a complete design plan for the VOPA. It is ahead of the market in various design functions and presents dynamic results, laying a good foundation for the VOPA. Through powerful data mining and dynamic pictures, it can also establish a multi-dimensional processing system for visually optimized graphics processing for print advertising, which improves the efficiency of visual optimization. With the help of high simulation throughput analysis, graphics processing will be more accurate.

    Conclusion

    The development of VR has not only opened up a new field of art but also shown people a new and more attractive art form. VR is a new technology that plays an important role in the visual optimization of print advertising. It can better interpret art, make art forms more colorful, intuitive, and vivid, and bring people a good visual experience or a real multi-sensory experience, to realize the communication between people and works of art. Designers can enter the virtual three-dimensional world to create, master inspiration, and create more excellent works of art.

    A brief analysis of the application in visual optimization of print advertising in Virtual Reality Technology Image
    A brief analysis of the application in visual optimization of print advertising in Virtual Reality Technology; Photo by Robo Wunderkind on Unsplash.