What advocates now is green consumption. Green marketing examples – As a long-term benefit, green marketing is also essential. Among them, green marketing can increase market share and improve market competitiveness after the whole people have implemented green consumption. Novel marketing will drive the activation and vigorous development of the market. Now that our country’s population is growing, the employment situation is grim, and the environmental impact is becoming more and more serious. The recent smoggy weather is a hot spot, so promoting green marketing is a top priority and urgent.
Here are the articles to explain, The relationship between green marketing examples social economy development
After understanding the relationship between social economy and green marketing in the market with examples. To develop this relationship and achieve the goal of building a resource-friendly society. This is what we should do, and it is a topic that must discuss and study. To achieve this goal, consumers, enterprises, and governments should all lead by example, implement marketing, consumption, and other policies under environmental protection, and establish a long-term model of harmonious coexistence between man and nature.
What is green marketing?
(1) The concept of green marketing
Green marketing was proposed abroad as early as the 1980s, and it was implemented abroad in the 1990s. Later, after cultural exchanges, the Fifth Plenary Session of the 16th Central Committee of the Party pointed out that building a friendly society, is essential for green marketing. Green marketing refers to a marketing method or method that takes the protection of the ecological environment as the main purpose, builds a green culture, matches the green consumption of consumers, and satisfies the ecology and consumer concepts.
When companies promote their products. They all use green consumption as the main theme and promote and advertise the concept of green consumption. That is healthy and environmentally friendly for their products. For example, a long time ago, Acorn International had a green logo that was very eye-catching. Which was the concept of green consumption that was close to nature and close to consumption. Acorn International is an infomercial that promotes a marketing model that is convenient and reduces people’s driving.
Its products, such as good back and the like, are made of environmentally friendly materials. For example, good back materials use a composite material, especially the imported diving materials used in the improved U9 products. Which are decomposable under certain conditions. Such a healthy consumption concept is deeply rooted in people’s hearts, environmentally friendly, and in line with consumer tastes. Such marketing is a kind of green marketing.
(2) The difference between green marketing and traditional marketing
Traditional marketing is general marketing understanding with examples. Which is mainly centered on promoting products and asking consumers to accept products. Rather than green marketing which caters to green consumption. Traditional marketing emphasizes the transaction between the two parties more and achieves the purpose of the transaction. This is the purpose. The only thing they have in common is to introduce the characteristics of the product. But traditional marketing methods, it is closer to people’s living habits.
After all, green consumption is a new concept for most people, a new term that has never stood exposed to before. In traditional marketing, in the process of marketing, consumers can directly feel the characteristics of the product and the role of the product. In the new green marketing, what customers feel may not be so directly felt. It is more of a healthy consumption method and attitude, as well as an environmentally friendly and healthy product. Which will guide consumers more towards healthy consumption and reasonable consumption.
Because of the particularity of green marketing, the marketing method tends to carry out in a one-to-one model. It is appropriate to put oneself in a position for the sake of consumers. Green consumption considers for the sake of social interests. For the benefit of the whole society, and the sake of the scientific outlook on Development. Traditional consumption is only for profit, and the purpose of promotion achieve through product and price concessions. Green marketing refers to the energy-saving and environmental protection characteristics of the product with their examples. The product positioning is to choose green, healthy, environmental protection, etc., to serve customers in terms of service and quality.
The relationship between green marketing and socio-economic development
(1) modern enterprises must choose the necessary ”green” concept
Modern science and technology advocate an innovative and green consumption model, and many consumers like healthy products that are suitable for themselves and their needs. Only when there is demand in the market will consumption generate. Enterprises must pay attention to the psychology of consumers in the marketing process. This model is a two-way choice model. Green marketing is a kind of representative of “green” with a healthy color. It brings to enterprises not only the kind of marketing model that consumers intuitively feel but also other psychological hints to maintain ecological balance.
Because of the continuous introduction of policies, the country attaches great importance to environmental protection and sustainable development, so companies must support policies, otherwise they will be forcibly resisted. Green marketing has a distinctive mark. It integrates into all aspects of the enterprise, including marketing, product research and development, product sales, and product after-sales service. It is a process of full green ecology, attaches importance to environmental protection, and advocates environmental protection. Not long ago, the popular “firewood turkey” promoted a kind of eating healthy wild chicken.
Other concepts
The concept of firewood turkey makes people remember the taste of childhood love by consumers. Moreover, the chicken was killed on the spot, fresh and intuitive. Which gave consumers trust, indicating that the chicken was healthy and not less than two patties. But soon, it was closed by the environmental protection department, because when burning firewood. Will produce a lot of thick smoke, which is not only detrimental to health. But also affects the surrounding air quality, especially this year.
Focus on the improvement of air quality, PM2.5 index. But this firewood turkey violates this, so the business will not last long. Therefore, the production concept of an enterprise must revolve around the protection of the ecological environment and a suitable and healthy green marketing method. Only then will such a business last for a long time, and it will stand the inspection and supervision of time and society.
(2) Is the driving force for promoting economic development
For green consumption, there is a market when there is demand. More people pay attention to their health today. Since Chai Jing became ill because of the birth of her daughter, she has started to study smog. What I want to discuss here is that modern people are becoming more and more aware of the protection of the environment and paying more and more attention to their bodies. The number of physical examinations every day is increasing.
This increase, on the one hand, means that people are now very concerned about their bodies. And at the same time, the environment changes. Fearing that they will affect by an environment that is not particularly healthy now. With such an idea, there is such a demand. In the beginning, many companies began to make changes to some daily chemical products. The changes in many details give consumers an intuitive feeling that the texture of the product is different. The packaging of many products paper-base.
When customers buy things, they will know the high quality of the product. If they change to plastic, there will be no such texture. They feel that the product is cheap, or even worse. This also promotes the sales of products, which also achieves the effect of environmental protection. There are still many electrical appliances. The development of electricity is not easy. There will be coal and other substances.
Other Driving force
Although there are new energy sources, they supply by coal and other substances. Many electrical appliances use energy-saving technologies. Such as variable frequency air conditioners and energy-saving refrigerators. Which are both environmentally friendly and power-saving. Many consumers are willing to consume such products. Besides, when it comes to eating, people take food as the sky, and applying green marketing methods to eating is a multiplier with half the effort.
For example, the more popular health soup pot is healthier than the hot pot, and it is suitable for a wider range of people. The elder, children, young people, middle-aged, women, and other different strata love it, and they also fancy the concept of healthy eating. It is not so much an idea as a business opportunity. This kind of healthy consumption method is loved by customers, needed by enterprises, and needed by this society. It is the driving force of the entire economy and the foundation for long-term sustainability.
(3) It is a necessary product for sustainable development
Sustainable development is a long-term vision. Our life on earth is not only the supply of our generation but also the reproduction of people, which will continue to develop for millions of generations. Therefore, the protection of the environment is a must, and examples of green marketing will be a benchmark for market trends and directions. To implement the concept of sustainable development, it is necessary to pay attention to the impact of products, life, and processing sites on the environment and ecology.
Therefore, the comparative product of sustainable development is green marketing examples. My country is a large agricultural country. In the early days, the foreign affairs movement began to develop the industry. But at that time, I did not pay attention to the protection of ecology. It was only later that I realized the importance of the ecological environment to us humans. Although at that time, productivity and competitiveness were improved, it affected the environment, which was felt by everyone. The development of refrigerators is such a journey.
In the past, there were fluoride refrigerators, which caused serious damage to the atmosphere. Later, because of this problem, someone would reform and develop the technology. The current fluorine-free energy-saving refrigerators have not increased the burden on the environment, and the technology has existed improved. It means that this is not only a change of times but also economic and technological development.
There are also the previous fur clothes. Which are highly sought after, and the killing of animals is illegal, and this practice existed later banned. With the current artificial fur, this is human wisdom, human self-awareness, and the improvement of technical ability. This is how it comes. There is no doubt that the green marketing model promotes economic growth and stimulates market flow.
How to achieve green marketing.
(1) Full cooperation between the government and enterprises
Publicity is a skill, but also a right. If the government cooperates with companies to promote the importance of green consumption and make it deeply rooted in people’s hearts. Through publicity efforts at all levels and vigorous publicity in villages, townships, towns, counties, cities, provinces, etc., the influence is as influential as Chai Jing’s “under the dome”.The government and enterprises should first warn people about the destruction of the ecological environment, how much it affects humans, and the importance of the ecological environment to all of us.
Secondly, they should develop green education, etc., and carry out publicity in green education, not only in the living community but also in work and study. Companies publicize to employees, teachers publicize to students and delve into the psychological roots. The concept of green consumption can promote through online videos, news and other media, and public service advertisements that combine corporate products can use. This is a win-win solution. Such propaganda has made people realize that this is not only a consumption model, but also a natural form, and the society will eventually tend to have certain economic value.
(2) In the production process of an enterprise, it is necessary to apply the concept of green consumption
Some of the green enterprises in our country are still stuck on how to strive for greater profits. Such green consumption stands deeply embedded in the business philosophy of the operators, so the operators of the enterprises need to promote green. It is not easy for companies to do this consciously, so this requires the power, supervision, and supervision of the public. In the production, processing, sales, and after-sales service of products, a fully integrated green model.
The understanding of ”green“ is to integrate it into the business activities of the enterprise as a ”business philosophy”. For a green marketing combination, don’t pursue immediate benefits, and aim for the long term. As an enterprise, as a CEO, you must have a keen vision and flexibly apply green marketing to every link, from green products, from green prices, from green channels, from green promotions… To cooperate and integrate them. Only in this way can the green marketing examples of enterprises adapt to market demand and be sustainable.
(3) Formally transform the enterprise
In the trademark, it is necessary to focus on the meaning of green environmental protection. Furthermore, In advertising and branding, this is not only to baptize the company’s greenness but also to increase its brand effect. In advertising, don’t blindly talk about the intuitive attributes of the product, give customers a healthy attitude from the side, and make the effect of public service advertising.
In particular, there are some advertising words and advertising slogans that must be clearly stated. That the characteristics of the product are closely related to ecological protection and health. Establishing a good green-friendly image of an enterprise can help enterprises more widely and directly transmit their green reputation to market segments. This is beyond the reach of promotion. It can also improve the competitiveness of enterprises and bring a good reputation and absolute advantages to enterprises.
Conclusion
There are many opportunities and challenges facing our country now, and we need to resolve them one by one. In international exchanges, the improvement of technology can minimize costs and maximize benefits. Seek a kind of green and environmentally friendly technical support, spread the green marketing examples, and concepts, receive it and realize mutual learning. Now that the global economy is in line with our country’s basic national policy, we must take the road of sustainable development, implement a scientific outlook on development, and realize a resource-friendly society to perfection.
In the future development of enterprises, they must restrain their behavior, not carry away by immediate interests, respect society and nature, and take the road of sustainable development where population, economy, society, environment, and resources promote and coordinate each other. To adapt to the times, change, and innovate, we must conform to the laws of natural development, and achieve reasonable green marketing and reasonable green consumption. Civilization takes small steps and policies stand vigorously pursued. The whole society must work together to build a resource-friendly society, jointly achieve economic growth, and achieve the goal of common prosperity. It will not be far away.
